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    3rd Yr 2nd Sem Business Plan Preparation Quiz 2 Midterm

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    Alfie Jaicten Sy
    This document contains a 20 question midterm quiz about business plan preparation and feasibility studies. The questions cover topics such as market segmentation, target markets, primary and secondary data, trend analysis, correlation analysis, market analysis, technical feasibility studies, sales strategies, organizational feasibility, financial feasibility, and the definitions of products and services.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    3rd Yr 2nd Sem Business Plan Preparation Quiz 2 Midterm

    Uploaded by

    Alfie Jaicten Sy
    43 views13 pages
    This document contains a 20 question midterm quiz about business plan preparation and feasibility studies. The questions cover topics such as market segmentation, target markets, primary and secondary data, trend analysis, correlation analysis, market analysis, technical feasibility studies, sales strategies, organizational feasibility, financial feasibility, and the definitions of products and services.

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    This document contains a 20 question midterm quiz about business plan preparation and feasibility studies. The questions cover topics such as market segmentation, target markets, primary and secondary data, trend analysis, correlation analysis, market analysis, technical feasibility studies, sales strategies, organizational feasibility, financial feasibility, and the definitions of products and services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    43 views13 pages

    3rd Yr 2nd Sem Business Plan Preparation Quiz 2 Midterm

    Uploaded by

    Alfie Jaicten Sy
    This document contains a 20 question midterm quiz about business plan preparation and feasibility studies. The questions cover topics such as market segmentation, target markets, primary and secondary data, trend analysis, correlation analysis, market analysis, technical feasibility studies, sales strategies, organizational feasibility, financial feasibility, and the definitions of products and services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 13

    UGRD-ENTR6262 Business Plan Preparation

    Midterm quiz 2

    This is essential for the success of business. Sales become a direct interface among customs
    and products offered by companies, and marketing is an indirect function between
    customer and the company.

    Select one:

    a.

    Target Market
    b.

    Marketing

    c.

    Market Segmentation
    Feedback
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    Question 2
    Correct

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    Question text
    This is a group of customers that the business has decided to aim its marketing efforts and
    ultimately its merchandise towards
    Select one:

    a.
    Market Segmentation

    b.

    Marketing
    c.

    Target market
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    Question 3
    Correct

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    Question text
    This enables companies to target different categories of consumers who perceive the full
    value of certain products and services differently from one another.

    Select one:

    a.

    Market Segmentation
    b.

    Target Market

    c.

    Marketing
    Feedback
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    Question 4
    Correct

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    Question text
    The data generated by the organization intending to use it for a specific purpose.

    Select one:

    a.

    Primary Data 
    b.

    Expert Opinion

    c.

    Secondary Data 
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    Question 5
    Correct

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    Question text
    In this method, the experts on the particular product whose demand is under study are
    requested to give their opinion or feel about the product.
    Select one:

    a.

    Expert Opinion
    b.

    Trend Analysis 
    c.

    Correlation Analysis
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    Question 6
    Correct

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    Question text
    An analysis of past information allows us to identify the major trends in demand. This
    information can be projected into the future to estimate probable demand.
    Select one:

    a.

    Correlation Analysis

    b.

    Market analysis
    c.

    Trend Analysis
    Feedback
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    Question 7
    Correct

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    Question text
    An analysis tries to identify relationships between two or more variables. These involve the
    use of econometric methods to determine the nature and degree of association
    between/among a set of variables. The analysis can be carried with varying degrees of
    complexity.

    Select one:

    a.

    Correlation Analysis
    b.

    Trend Analysis

    c.

    Market analysis
    Feedback
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    Question 8
    Correct

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    Question text
    A major component of a feasibility study.
    Select one:

    a.
    Market analysis

    b.

    Correlation Analysis
    c.

    Trend Analysis
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    Question 9
    Correct

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    Question text
    This is defined as a documented plan for positioning and selling your product or service to
    qualified buyers in a way that differentiates your solution from your competitors.

    Select one:

    a.

    Technical feasibility study
    b.

    Sales strategy

    c.

    Feasibility study
    Feedback
    Your answer is correct.

    Question 10
    Correct

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    Question text
    ________________ assesses the details of how you intend to deliver a product or service to
    customers.

    Select one:

    a.

    Feasibility study
    b.

    Technical feasibility study

    c.

    Sales strategies
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    Question 11
    Correct

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    Question text
    ________________ is an analysis of how successfully a project can be completed, accounting for
    factors that affect it such as economic, technological, legal and scheduling factors.
    Select one:

    a.

    Market Analysis
    b.

    Feasibility study
    c.

    Trend Analysis
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    Question 12
    Correct

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    Question text
    A layout of the business, the products and/or services to be offered and how they will be
    delivered.

    Select one:

    a.

    Description
    b.

    Market feasibility

    c.

    Technical feasibility
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    Question 13
    Correct

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    Question text
    Describe  the industry, the current and future market potential, competition, sales
    estimations and prospective buyers.
    Select one:

    a.

    Financial feasibility
    b.

    Technical feasibility
    c.

    Market feasibility
    Feedback
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    Question 14
    Correct

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    Question text
    Lay  out details on how a good or service will be delivered, which includes transportation,
    business location, technology needed, materials and labor.
    Select one:

    a.

    Market feasibility

    b.
    Technical feasibility

    c.

    Financial feasibility
    Feedback
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    Question 15
    Correct

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    Question text
    A projection of the amount of funding or startup capital needed, what sources of capital can
    and will be used, and what kind of return can be expected on the investment.

    Select one:

    a.

    Technical feasibility

    b.

    Financial feasibility
    c.

    Organizational feasibility
    Feedback
    Your answer is correct.

    Question 16
    Correct

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    Question text
    A definition of the corporate and legal structure of the business; this may include
    information about the founders, their professional background and the skills they possess
    necessary to get the company off the ground and keep it operational.

    Select one:

    a.

    Organizational feasibility
    b.

    Technical feasibility

    c.

    Financial feasibility
    Feedback
    Your answer is correct.

    Question 17
    Correct

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    Question text
    A product is a tangible item that is put on the market for acquisition, attention, and
    consumption.
    Select one:

    True 
    False

    Question 18
    Correct

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    Question text
    Service is an intangible item, which arises from the output of one or more individuals.

    Select one:

    True 

    False

    Question 19
    Correct

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    Question text
    Project managers use feasibility studies to determine only negative outcomes of a project
    before investing a considerable amount of time and money into it.
    Select one:

    True

    False 

    Question 20
    Correct

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    Question text
    One thing to keep in mind is that products and services are closely aligned.
    Select one:

    True 

    False

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