FATHER SATURNINO URIOS COLLEGE OF BAYUGAN, INC.

Lawaan St. Poblacion, Bayugan City, Agusan del Sur

Tel. No. (085) 303-0766 ||[email protected]

Basic Education Department

School Year 2020-2021

TLE 10 (HOUSEKEEPING)

Content The learner demonstrates an understanding of the concepts and underlying

Standar principles in Environment and Market.
d
Perform
ance The learner independently creates a business vicinity map reflective of
Standar potential market in Household Services.
d
1. identify what is of ―value‖ to the customer;
2. determine the customer to sell to;
Learnin
3. explain what makes a product unique and competitive;
g
4. apply creativity and innovative techniques to develop marketable
Compet
product; and
encies
5. employ a unique selling proposition (USP) to the product and/or
service.
WEEK 3
Learnin
g 1. Identify Business ideas
Targets 2. Recognize key concepts of selecting a business idea
3. Discuss Branding of the product
file:///F:/K%20TO%2012%20TLE%20Curriculum%20Guide%20TG%20LM/
Referen
LM_Household_Services_Grade_10_K_to_12_B.pdf
ces
 FATHER SATURNINO URIOS COLLEGE OF BAYUGAN, INC.
Lawaan St. Poblacion, Bayugan City, Agusan del Sur
Tel. No. (085) 303-0766 ||[email protected]

TLE 10 (HOUSEKEEPING)
LEARNING ACTIVITY SHEET
Week 3
Name: __________________________________________ Score: _______________
Grade and Section: _____________________________ Date: ________________
Teacher: ROSELLY D. GAVIOLA

Activity Title: Environment and Market

Learning Target/s:
1. I can identify Business ideas
2. I can recognize key concepts of selecting a business idea
3. I can discuss Branding of the product

PRAYER

Lord, I know you are with me and love me.

Give me peace of mind as I prepare for this time of study.
Help me to focus on my books and notes,
keep me from all distractions so that I will make the best use
of this time that is available to me.
Give me insight that I might understand what I am studying,
and help me to remember it when the time comes.
Above all, I thank you for the ability to be able to study
and for the many gifts and talents you have given me.
Help me always to use them in such a way
that they honor you and do justice to myself.
Activity 1

Directions: Answer the following question.

1. What is business for you?
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2. How important business in our life?

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Environment and Market

Generating Ideas for Business

The process of developing and generating business idea is not a simple process.
Some people just come up to a bunch of business ideas but are not really feasible.
There are two problems that arise; first is the excessive generation of ideas that can
forever remain dreaming stage and the second is when they don‘t have ideas and don‘t
want to become entrepreneurs.
The most optimal way is to have a systematic approach in generating and
selecting business idea that will be transferred in real business. Here are some basic
yet very important considerations that may be used to generate possible ideas for
business:
1. Examine existing goods and services. Are you satisfied with the product?
What do other people who use the product say about it? How can it be improved? There
are many ways of improving a product from the way it is made to the way it is packed
and sold. You can also improve the materials used in crafting the product. In addition,
you can introduce new ways of using the product, making it more useful and adaptable
to the customers‘ many needs. When you are improving the product or enhancing it,
you are doing an innovation. You can also do an invention by introducing an entirely
new product to replace the old one. Business ideas may also be generated by
examining what goods and services are sold outside by the community. Very often,
these products are sold in a form that can still be enhanced or improved.
2. Examine the present and future needs. Look and listen to what the customers,
institutions, and communities are missing in terms of goods and services. Sometimes,
these needs are already obvious and felt at the moment. Other needs are not that
obvious because they can only be felt in the future, in the event of certain developments
in the community. For example, a province will have its electrification facility in the next
six months. Only by that time will the entrepreneur could think of electrically-powered or
generated business such as photo copier, computer service, digital printing, etc.
3. Examine how the needs are being satisfied. Needs for the products and
services are referred to as market demand. To satisfy these needs is to supply the
products and services that meet the demands of the market. The term market refers to
whoever will use or buy the products or services, and these may be people or
institutions such as other businesses, establishments, organizations, or government
agencies.
There is a very good business opportunity when there is absolutely no supply to
a pressing market demand.
Businesses or industries in the locality also have needs for goods and services.
Their needs for raw materials, maintenance, and other services such as selling and
distribution are good sources of ideas for business.
4. Examine the available resources around you. Observe what materials or skills
are available in abundance in your area. A business can be started out of available raw
materials by selling them in raw form and by processing and manufacturing them into
finished products. For example, in a copra-producing town, there will be many coconut
husks and shells available as ―waste‖ products. These can be collected and made into
coco rags or doormat and charcoal bricks and sold profitably outside the community.
A group of people in your neighborhood may have some special skills that can be
harnessed for business. For example, women in the Mountain Province possess loom
weaving skills that have been passed on from one generation to another. Some
communities there set up weaving businesses to produce blankets, decorative and
various souvenir items for sale to tourists and lowland communities. Business ideas can
come from your own skills. The work and experience you may have in agricultural arts,
industrial arts, home economics, and ICT classes will provide you with business
opportunities to acquire the needed skills which will earn you extra income, and should
you decide to engage in income-generating activities. With your skills, you may also
tinker around with various things in your spare time. Many products were invented this
way.
5. Read magazines, news articles, and other publications on new products and
techniques or advances in technology. You can pick up new business ideas from
Newsweek, Reader‘s Digest, Business Magazines, ―Go Negosyo‖, KAB materials, and
Small-Industry Journal. The Internet also serves as a library where you may browse and
surf on possible businesses. It will also guide you on how to put the right product in the
right place, at the right price, at the right time.

Key Concepts of Selecting a Business Idea

 Once you have embarked on identifying business opportunities, you will
eventually see that there are many possibilities that are available for you. It is very
unlikely that you will have enough resources to pursue all of them at once.
You have to select the most promising one among hundreds of ideas. It will be
good to do this in stages. In the first stage, you screen your ideas to narrow them down
to about few choices. In the next stage, trim down the choices to two options. In the final
stage, choose between the two and decide which business idea is worth pursuing.
In screening your ideas, examine each one in terms of the following factors:
1. How much capital is needed to put up the business?
2. How big is the demand for the product? Do many people need this product
and will continue to need it for a long time?
3. How is the demand met? Who are processing the products to meet the needs
(competition or demand)? How much of the need is now being met (supply)?
4. Do you have the background and experiences needed to run this particular
business?
5. Will the business be legal, not going against any existing or foreseeable
government regulation?
6. Is the business in line with your interest and expertise?
Your answers to these questions will be helpful in screening which ones among your
many ideas are worth examining further and worth pursuing.

Branding
Branding is a marketing practice of creating name, symbol or designs that
identifies and differentiates product or services from the rest. It is also a promise to your
customers. It tells them what they can expect from your product or service and it
differentiates your offerings from other competitors. Your brand is derived from who you
are, who you want to be and what people perceive you to be.
Branding is one of the most important aspects of any business. An effective
brand strategy gives you a major edge in increasingly competitive markets.
The features of a good product brand are as follows:
- Delivers the message clearly
- Confirms your credibility
- Connects your target prospects emotionally
- Motivates the buyer
- Concretizes user loyalty

Here are some simple tips to publicize your brand: .

 Develop a tagline. Write a meaningful, unforgettable, and easy to remember statement
that captures the essence of your brand.
 Get a great logo. Create a logo suitable to your business and consistent with your
tagline and place it everywhere.
 Write down your brand messaging. Select key messages you want to communicate
about your brand.
 Be true to your brand. Deliver your brand promise.
 Be consistent. Be reliable and consistent every time.
 In generating business idea, you should first identify what type of business is
suited to your business idea. You should analyze and scan the potential environment,
study the marketing practices and strategies of your competitors, analyze the strengths,
weaknesses, opportunities, and the threats in your environment to ensure that the
products or services you are planning to offer will be patronized within the easy reach
by your target consumers. Bear in mind these simple rules for successful SWOT
Analysis:
 Be realistic about the strengths and weaknesses of your business when
conducting SWOTAnalysis.
 SWOT Analysis should distinguish between where your business is today, and
where it could be in the future.
 SWOT Analysis should always be specific. Avoid any grey areas.
 Always apply SWOT Analysis in relation to your competition‘ i.e. better than or
worse than your competition‘.
 Keep your SWOT Analysis short and simple. Avoid complexity and over
analysis.
 SWOT Analysis is subjective.

SWOT Analysis
Directions: Utilize the SWOT Analysis table below to list up all your observations. Be
guided by the strategies in analyzing and formulating realistic and attainable activities.
Write down the activities on the available spaces provided to create the best business
idea.

Strategies:
 SW - Maximize on the strengths to overcome the internal weakness.
 OW - Capitalize on the opportunities to eliminate the internal weakness.
 ST - Maximize on your strengths to eliminate the external threats.
 OT - Take advantage of the available opportunities to eliminate the external threats.

Analysis:______________________________________________________________
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Activities:
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My Best Business Idea:
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In order to deepen your understanding of the topics

previously discussed, you will be asked to perform the following activities:
Extra Readings and Video Viewing Reading books and watching videos have
been considered as one of the most effective educational activities that can help
learners deepen their understanding on a certain topic. In this particular task, you will be
asked to conduct extra readings and video viewings in the Internet on the following
topics:
A. Steps in selecting business idea
B. Criteria of a viable business idea
C. Benefits of a good brand
D. Ways on developing a brand

After successfully performing the assigned task, make a narrative report about it and
share it to the class.
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 Making My Own Logo
Direction: Generate a clear and appealing product brand with a logo and a tagline. Draw
your logo in the box below.

Congratulations! You did a great job! Rest and relax a

while then move on to the next lesson. Good luck!

Gmail account
[email protected]
Messenger
Yllesor Zaid Aloivag Prepared by:
Contact number Roselly D. Gaviola
09260624885/09512467834