Unlocking Japan's Potential: How Culture Can Drive Success in Post-Merger Integration
Unlocking Japan's Potential: How Culture Can Drive Success in Post-Merger Integration
potential
How culture can drive success in
post-merger integration
www.pwc.com.au
Contents
Executive summary 4
1. Introduction 7
5. Recommendations 33
7. Conclusion 43
Contacts 46
All figures shown in this report are denominated in US dollars (unless otherwise stated).
Unlocking Japan’s potential | 3
Executive
summary
In recent years, corporate Japan Cultural factors can also have
has been gradually accounting a significant negative impact
for a greater share of global on business performance by
M&A action and this trend is as much as 57 per cent. This is
only expected to continue. supported by studies that indicate
incompatible cultures being a
As the number of Japanese key factor in M&A failures.1
companies acquiring subsidiaries
abroad grows, at PwC we have Interviews with CEOs of leading
worked hard at examining ways to Japanese multinational companies
extract greater value from these have helped us pinpoint some of
increasingly common transactions. the biggest cultural challenges
relating to either acquiring or
We believe the need to fully realise operating subsidiaries abroad.
the potential synergies of a well-
chosen acquisition will put pressure These challenges include problems in:
on the current ‘set-and-forget’ model • engaging overseas teams
of acquisition, where a Japanese
• communicating across borders
company largely leaves the foreign
acquisition to its own devices. • conflict resolution
• retaining talent
The majority of Japanese companies
are spending significant amounts • adequately preparing executives
of time and effort on commercial to manage overseas subsidiaries
due diligence when it comes to As we point out in this report, Japan’s
acquisitions, but far too little time unique workplace culture creates
on doing cultural due diligence and even greater challenges to achieve
putting in place plans to integrate integration after an acquisition.
the business post acquisition.
The upshot is M&A is proving But it can be done and has been done
far more difficult than it needs successfully by a range of companies
to be for many companies. including Takeda, Hitachi, Mitsui &
Co, Mizuho and scores of others.
Our research, and the direct
experience of those companies we
work with closely, has shown this
approach produces fertile ground for
communication problems between
head office in Japan and the acquired
company, lower levels of employees
engagement and ultimately a failure to
extract full value from the acquisition.
1
Source: Harvard Business Review and Towers Perrin Study, Global survey of 136
senior executives, 2002
4 | PwC
Models to achieve cultural strategy formulation, where 5. Be transparent and involve
integration differ, but there are appropriate, and running cross- subsidiaries in decision making,
a range of measures that apply cultural strategy sessions. and clarify roles (particularly
irrespective of the exact model 2. Develop talent management of expatriates) and reporting
chosen to achieve integration after and global mobility strategies lines, to minimise confusion
the acquisition of a subsidiary and programs to ensure that within subsidiaries. Consider
in North America, Europe, talent is appropriately selected, the appointment of specific roles
Oceania or elsewhere in Asia. prepared, deployed and managed to help reduce the culture gap
when moving overseas. such as a ‘Chief Japan Officer’.
This report contains five clear
recommendations from PwC to 3. Redesign performance The recommendations go further to
establish the foundations for management practices, suggest where culture aligns to the
successful integration in M&A. particularly around upskilling M&A cycle it is clear many of these
Underpinning all of these managers in capabilities recommendations are people-centric.
recommendations is the need to of authentic feedback and
understand and appreciate the performance discussions,
immense differences in cultural supported by HR systems.
traits and approaches to business 4. Build stronger relationship by
that exist. This will enable greater increasing communication and
understanding by all parties and collaboration across functions,
a mutually beneficial approach countries, and headquarters to
to working to be established. leverage expertise within the
1. Improve strategy organisation and to maximise
communication to subsidiaries business opportunities.
by involving subsidiaries in
The secret to a bright “It is the economic equivalent of a force change (most often covered from
of nature, like wind or water.” he told the perspective of automation’s
future seems to me to lie in university students in Hanoi in 2000. threat to jobs), PwC also nominates
flexibility and in the ability urbanisation, shifts in demographics
“We can harness wind to fill a sail. We and power towards the developing
to reinvent oneself” can use water to generate energy… world, resource scarcity and climate
Jon Williams, PwC but there is no point in denying the change as among the megatrends
existence of wind or water, or trying that will shape the coming decades.
to make them go away. The same
is true for globalisation. We can One thing is certain, PwC’s joint
work to maximise its benefits and Global Leader for People and
minimize its risks, but we cannot Organisation Jon Williams says:
ignore it, and it is not going away.” “The secret to a bright future seems
to me to lie in flexibility and in
Fast forward 16 years and attitudes to the ability to reinvent oneself.”
globalisation in the West are no longer Leaders must plan for a dynamic
so positive and political developments rather than a static future, with
– such as Brexit, the collapse of the many and evolving scenarios.
TPP, and the US elections – mirror
the views of the broader population. The benefits and threats of this
changing environment are keenly
But in rising Asia, which is predicted to understood by Japanese multinational
account for 50 per cent of GDP by 2050, corporations, who have strived hard
views could not be more different. in recent years to establish networks
Support for globalisation stands at of global subsidiaries and the all-
more than 70 per cent across much important earnings that they bring in.
of Asia and is above 80 per cent in The shrinking domestic market and
India, Vietnam and the Philippines. ongoing weak economic conditions
Sentiments are matched by action. To at home have amplified pressure for
take one $500bn example, China is companies to expand abroad and
unrolling its Belt and Road Initiative, set up streams of export income.
a modern day reimagining of the land And future challenges loom large
and sea trading routes connecting including deregulation in sections
the Middle Kingdom to Europe. of the domestic economy and
The geopolitical shifts of globalisation increased competition from abroad.
are in reality just one facet of the Japan’s corporations are also
change that is occurring. In PwC’s acting against a backdrop of a
2017 Workforce of the Future declining domestic population and
we identified some of the other economy and surging growth in the
related megatrends shaping the surrounding region.
global picture for corporations and
their employees as we approach
2030. Along with the obvious
one of breakneck technological
8 | PwC
2,000
1,500
If current trends continue, today’s This greying demographic profile
population of about 127 million has already been driving Japanese
will halve by the end of the century. outbound M&A and in recent years
1,000
The number of Japanese aged 65 has seen that trend gather pace
or older is thought to already top with the continued availability
25 per cent of the overall population. of cheap debt for expansion.
500
$BN
Cash & Cash equivalent $BN
Retained Earnings
($=110JPY) Nikkei 225 companies ($=110JPY) Nikkei 225 companies
2,500 4,000
3,500
2,000
3,000
2,500
1,500
2,000 140
1,000
1,500
100
1,000
500
500
60
0 0
FY 3/2013 FY 3/2014 FY 3/2015 FY 3/2016 FY 3/2017 FY 3/2013 FY 3/2014 FY 3/2015 FY 3/2016 FY 3/2017
20
Source: Ministry of Finance (Japan)
Retained Earnings
$BNfigures put the size of Nikkei
Recent Post’s $6bn takeover of Australia
Nikkei 225 companies Japan’s companies are thus under 20
($=110JPY)
225 companies’ cash reserves logistics company Toll Holdings. pressure to develop corporate
4,000
at a near record 209 trillion yen structures that will allow the
(US$1.9 trillion) which sits alongside In the history of Japanese M&A devolution of responsibility and
3,500
an impressive level of retained activity, decades of cheap finance has power to local subsidiaries to
60
allowed poor performing investments 2
earnings
3,000
of almost 400 trillion yen fully tap the energy, diversity,
(US$3.6 trillion) (see diagram above). to survive. However, this is changing enthusiasm and potential that
as investors demand greater capital these acquisitions promise.
2,500
Thomson Reuters data included discipline and dividend returns.
in the figure below shows Japan And at the same time, these
2,000
has spent more than $600bn in This means the days of bolt-on structures should bring Japan’s
M&A over the past decade and acquisitions that have little or no commitment to quality, customer
1,500
from 2009 onwards there has been expectation of integration into service, product development,
a clear the Japanese parent company are
1,000 shift away from domestic numbered, and the next wave of
production skills and brand
M&A to cross border M&A. development to the company
dominant Japanese acquisitions will that has been acquired.
The500
figures show a surge in both deal become truly global businesses.
value and deal volume with a string Now, more than ever, culture will
0
of major FYplays including Softbank’s The result is an ever growing number be critical. Recent OECD research1
3/2013 FY 3/2014 FY 3/2015 FY
of3/2016 FY 3/2017
Japanese companies needing to
$32bn acquisition of ARM Holdings suggests at a time when “effective
and the earlier $20.1bn acquisition of capture the synergies that should and appropriate communication
Sprint Nextel Corp in the US, Tokio flow from M&A activity - even within diverse teams is already a
Marine and Nichido Fire’s $7.5bn before the wave of offshore M&A component of success in a majority of
acquisition of the US giant HCC activity extends to Japan’s numerous jobs,” levels of cultural competence
Insurance Holdings and Japan small to medium sized businesses. are inadequate and efforts to embed
1
OECD: Global competency for and inclusive works
140 10%
51
100 31 8%
59
16 63
18 56
29
47 65
60 6%
83 83 25
79
70 63 60
50 51
20 32 4%
31 34
15 18 12 17
23 21 24 24 24 22 26
20 15 12 2%
14 9 4 18
24 17 24
31 30
60 0%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Clayton M. Christensen, Richard Alton, Curtis Rising, and Andrew Waldeck, Harvard Business Review, 2015
10 | PwC
Culture incompatibility is cited as a common
cause of merger and acquisition failure1
Incompatible
cultures 57%
Synergies non-existent
or over-estimated 54%
Inability to implement
change in new organisation 49%
Clash of management
styles/egos 42%
Inability to manage
target organisation 24%
24% Asia Pacific, 17% USA, 13% rest of world (HBR & Towers Perrin)
Survey of M&A Causes of Failure
14 | PwC
How culture impacts organisations
PwC surveys indicate that 84% of organisations believe that culture (organisational) is critical to business success.
Indonesia
Saudi Arabia China
India
Russia
Mexico
United States
France
Brazil
Canada United
Kingdom
Australia
EGALITARIAN HIERARCHICAL
Belgium
Germany
Netherlands
Denmark
Norway
Sweden Japan
CONSENSUAL
16 | PwC
Americans, for example, are used to thinking of the
Japanese as hierarchical while considering themselves
egalitarian. Yet the Japanese find Americans
confusing to deal with. Although American bosses are
outwardly egalitarian—encouraging subordinates
to use first names and to speak up in meetings—they
seem to the Japanese to be extremely autocratic
in the way they make decisions. As a Japanese
manager living in the United States and working for
Mitsubishi put it: “I couldn’t figure out how to adapt
my approach from one day to the next, because the
culture was so contradictory and puzzling.”
Harvard Business Review
Organisational Culture
Decisions Behaviours
Intrinsic
motivators Judgement Routines
Purpose Trade-offs, and habits
moments ways of
vision that matter working
values
Business
Leadership behaviours results and
Communications People Practices outcomes
Structure (reward training, talent, etc.)
Performance measures External environment
Reinforcers
PwC’s Ryosuke Sasaki, a specialist “It is changing though. There is “Where Japanese companies make steps
in talent management and a Japan- more pressure on companies to understand their own Japanese
based partner, says the price of failing to capture those synergies.” workforce and bring the non Japanese
to integrate subsidiaries, in terms of workforce into the tent, we have seen
lost synergies, can be considerable. The financial and human resources more successful organisations as a
benefits of achieving cultural consequence. There is greater respect.
“The performance of the acquired integration are considerable and Kirin, Dentsu and Takeda are examples.”
company doesn’t change, and the come with a string of other benefits.
expected synergies don’t materialise He also says companies need to
such as introducing clients to each “If you are to configure an value and retain those Japanese
other, or sharing services and organisation that has a common employees who can steer newcomers
back office functions,’’ he says. set of guidelines and vision and through the cultural maze of
incorporates the best of Japanese the Japanese corporation.
“In the US, Japanese companies and non Japanese cultures you are
have made so many acquisitions, going to be much more successful,’’
but yet these subsidiaries are all PwC’s Asia Pacific Japanese
isolated from each other. There is Practice leader Jason Hayes says.
no synergy at all, so the question is,
why did you buy these companies?”
1
Source: The Big Idea: The New M&A Playbook Clayton M. Christensen, Richard Alton, Curtis Rising, and Andrew Waldeck,
Harvard Business Review, 2015
18 | PwC
An industry perspective
“Japanese culture is so tightly woven into the DNA And without good communication you can lose
and is so resilient that some of the most effective good staff, or what’s worse is when staff become
coaches have been those that have guided the other disengaged but keep collecting their pay cheques,’’ she
party through the cultural maze within Japanese says. “Also you are not going to have buy-in on the
firms. They are invaluable and should be celebrated.” implementation of the strategic plan because people
are not going to understand why you are doing certain
Mizuho’s Debra Hazelton says aside from things and why you are proposing certain initiatives.”
potentially enticing global talent into the parent
organisation, the direct effects of failing to “These decision-making processes are challenging
achieve cultural integration are profound. for Japanese acquirers. Sending in the Head Office
“brains trust” from Japan can totally negate the skills of
“If you don’t get the cultural integration right you can’t those on the ground and that leads to communication
really optimise any of the metrics for a successful challenges and reinforcement of cultural stereotypes
acquisition – revenue synergies, cost synergies, that undermine mutual trust and respect.”
market share increase – and the deal can fall apart.
Talent in Asia | 21
3. Challenges
confronting
our clients
Culture is the dominant theme running through the
challenges that have emerged from PwC’s study of a range
of cross-border M&A.
Given the often profound differences between corporate cultures and the
importance of culture to an organisation’s bottom line, navigating differences
is clearly a vital part of the M&A process.
There are typically three approaches taken by organisations to address cultural
difference during the M&A process.
Many Japanese companies in the past have taken the “Hands Off” approach
to cultural integration and fail to allocate any of their talent and financial
resources to fixing these problems, or trying to achieve greater synergies.
That’s in stark contrast to their peers in Europe, the US or greater parts
of Asia who demonstrate a preference for a more balanced approach.
There are clearly cultural challenges associated with each of these
approaches. In PwC’s experience these challenges associated with the
‘Hands Off’ approach taken by many Japanese companies results in
the greatest loss of potential synergies and business performance.
22 | PwC
Approaches to address cultural
difference during M&A
This is often the default approach where no
explicit effort at cultural integration is attempted.
Hands Off This can sometimes be the right approach,
but again is unlikely to achieve the maximum
synergies possible.
24 | PwC
An industry perspective
Masaaki Tanaka, Senior Global Advisor of PwC that was comprised of six local leaders and three
Japan, has extensive global business management expatriates, and he empowered the committee to
experience as the former CEO of Union Bank, a make important decisions. “This approach ended up
large U.S. subsidiary created through acquisitions attracting more talent from the market and nurtured
by Mitsubishi UFJ Financial Group (MUFG) and the bridging of cultural differences,” he says.
headquartered in San Francisco, and former CEO
for the Americas of the Bank of Tokyo-Mitsubishi “Established major Japanese corporations tend to
UFJ (BTMU) based in New York, and former Deputy have a culture to stay away from the leaders of
President of MUFG at the Tokyo headquarters. the acquired company or foreign local executives.
“There are only a small number of major Japanese
Tanaka says, “It is critical to provide local leaders corporations having foreigners on their Boards.
of acquired companies or foreign operations They need to realize that one of the most important
opportunities to join the decision-making aspects of acquisition is to acquire “talent”. If they are
process, express their points of view, and be unable to effectively utilize the acquired talent, the
a part of the final corporate decision.” acquisition is headed towards a failure,” he says.
During his time as CEO for the Americas of
BTMU, he created a management committee
28 | PwC
How important is it to What are the risks or We recognised somewhat the
achieve cultural integration negative effects of failing importance and we quickly started
intercultural training on both
following a merger or to achieve a high level of sides and also we assessed the
acquisition involving cultural integration? people with various competencies
a Japanese company There are a lot of risks with including intercultural sensitivity.
and a foreign firm? less efficient meetings, a lot of However, to be honest I don’t
unproductive political battles, know if that was really effective.
It is significantly important to
integrate the two different cultures wrong management decisions, etc. Any training on intercultural
effectively after any M&A. Especially sensitivity will be effective only
Japanese companies should recognise
What are some barriers when people have real experiences.
the importance. Nippon Sheet Glass, to effective post- They need to face a cultural
a Japanese domestic company at merger integration? dilemma in their day to day business.
that time, recognised somewhat Then any theoretically academic
A lack of leadership, communication, information provided by intercultural
the importance at the time when
information, prioritisation consultants may be beneficial.
we acquired the UK listed company
would be the typical barriers.
Pilkington. We invited external
I think we did what we could at the
consultants and ran intercultural What is the best way to time. But 10 years after acquiring
sessions both in Japan and outside
Japan as soon as we had done the achieve cultural integration? Pilkington we still see some conflicts
between the two cultures. Two
deal. We also assessed all of the Ideally, the best way is to identify cultures means not only the former
key senior leaders and intercultural key ambassadors who may NSG culture and the Pilkington
sensitivity was a part of competency establish trust from both sides culture, but also the two national
used for their assessment. The and may influence people. cultures. You can imagine there
challenge for us was we were not
are big big gaps between Japan
sure if those initiatives were really What are some areas where and Western countries. Still we
successful. The dilemma for such NSG has performed well in see a lot of conflicts after 10 years.
intercultural training is people
will never know the importance
terms of cultural integration? However we have learned a lot and
there are more people who are
until they face actual issues in Both sides learned a lot from experienced in non-Japanese people
their daily business. People who the 10 year day-to-day business management and it is getting better.
had experiences with real issues in experience. They know the pros and
their past career learned more than cons of the different cultures. I see What were the big cultural
those who had less experiences. Ten fewer cultural conflicts now. But
years have already passed since our
gaps you needed to bridge?
still because of language barriers
acquisition, and we are sure that our and other gaps there are still some A typical difference between Western
people learned a lot on intercultural misinterpretations between the two. and Japanese culture is management
sensitivity from their daily style. As you are fully aware Japan
business. If our senior executives What were some of is a consensus oriented country.
had been more experienced in the things that did At the same time we usually do not
intercultural business 10 years ago, not go so well? have a strong charismatic leader
we should have been more aware in the organisation. However once
of the importance of intercultural Looking back 10 years ago the we decided all of the organisation
sensitivity, but the reality was former Nippon Sheet Glass group will move to a single direction. In
they were not 10 years ago. was a fairly domestic company, the Western style of leadership –
so we realised that the reverse although of course there is a wide
merger with Pilkington will heavily variety of leaders – overall they tend
impact on our corporate culture. to demonstrate stronger leadership.
Especially at that time because So now we have a single criteria to
Pilkington was twice as big as us assess leadership potential of talent
in terms of revenue and in terms in the group that is more Westernised.
of headcount. And we had fewer
executives on the NSG side who
could manage non-Japanese staff.
30 | PwC
Unlocking Japan’s potential | 31
32 | PwC
5. Recommendations
• Understand the cultural context • Ensure training programs cover • Strive for consistency in KPIs across
and local approaches to business soft skills as well as technical the organisation to guide employees
• Include subsidiaries in defining the skills to boost the capability of in executing the strategy
strategy, establishing shared goals Japanese executives to work in the • Provide timely and constructive
and accountabilities global market feedback to contribute to
• Foster communication and • Design a global mobility program performance improvement across
execution of strategy across to manage risk and provide the the group
the organisation to eliminate right support and onboarding to
misunderstandings and clarify goals ensure a successful posting and
employee experience
• Break down communication barriers that challenge the ability to build trust with
various members across the organisation. Create a culturally aligned team
4. Relationships
• Foster collaboration across functions, countries, and headquarters to leverage expertise
within the organisation and to maximise business opportunities
34 | PwC
Communication, Global mobility is Encouraging
transparency and key to sustained action through
the importance success accountability
of starting early The focus post merger should also Cultural education alone does
turn to cultural interchange with not lead to cultural integration.
The common thread in all of the a mobility program designed to Responsibilities focusing on
recommendations covered in this ensure cross pollination of talent cultural matters should be
section is both sides maintaining between the two companies. accounted for in assigned roles and
an open mindset and willingness responsibilities within Japanese
to learn from one another. 89% of global organisations expect companies so that executives
an increase in global mobility (PwC’s strive to perform in this area.
Our work has highlighted the Modern Mobility survey) as they
importance of achieving unity recognise the importance it plays As Japanese people tend not to
on corporate strategy for both on business growth and success. work beyond assigned roles and
companies, or at the very least, responsibilities, they are unlikely
ensuring that the parent company’s In many cases, Japanese executives to proactively venture into the
strategy, and how it views the will not have worked abroad in a realm where the issue is addressed.
subsidiary in that, is adequately non-Japanese working environment The company must design for
communicated to the other party. and to make the most of the program, accountability in order to move
efforts need to be made to prepare forward with cultural integration.
Ideally, systems can be established these employees for the shift.
to enable the acquired company
to contribute to the overall
strategy or understand how it is
PwC’s Ryosuke Sasaki says managing
talent is critical to implementation
Managing talent
formulated. These systems need to sessions that bring together head is critical to
be flexible enough to accommodate office personnel and executives
the different ways in which from acquired companies in becoming a truly
feedback is given – more subtly
in Japan and more directly in the
Japan are a growing trend.
global company
“That helps non Japanese and
majority of Western countries. The next objective, beyond this
Japanese executives get together and
It is important to foster a more begin to understand the differences trouble shooting stage, is global
inclusive environment where and opportunities,’’ he says. talent management. This means
people have shared objectives. a system where executives can
And in foreign subsidiaries where move seamlessly through the
Recognise the priorities and the
there are issues between local organisation taking key learnings
milestones and show mutual respect
and Japanese management with them. But thanks to persistent
and trust on both sides. Work
sent to run the company, offsite language and cultural barriers
together to address any gaps.
workshops are being used to within Japanese companies there
Then it is about assigning the help develop heightened cultural are many challenges to overcome.
change agents from both sides awareness on both sides.
and expanding the team with
internal and external skills.
36 | PwC
Where to begin
Achieving cultural alignment in The sooner the two sides work “People want to be on the same
organisations that have differing on bridging these gaps the better, page. It is incredibly important.
histories, cultures, geographical says PwC’s Angela Harris. Even in local mergers there are lots
territories and methods can of complexities and when you add
seem overwhelming. “It is about getting it right from the natural cultural traits on top of that,
beginning,’’ she says. “Investing the complexities are magnified.”
But as we have seen from the time upfront to understand
earlier sections of this report the cultural implications, and In truth the work are should begin
cultural alignment is vital to planning for them will achieve well before the transaction is finalised
the success of both parties. synergies earlier.” she says. and research is vital to understand
how big a cultural integration
challenge the transaction will entail.
High level cultural diagnostic of target companies Presentation of cultural compatibility and
for compatible or desirable cultures through desktop transformation plan as part of explanation of deal
review (depending on rationale for acquisition and to firm and broader market (given the centrality of
degree of integration planned) culture alignment to make some mergers successful)
Detailed HR due diligence can uncover areas to Comprehensive cultural integration plan focused on
investigate further for cultural alignment such as 3-5 critical behaviours
absentism patterns, rewards and benefit analysis,
return to work analysis, spans and layers in the Companies that do not focus upon culture at all, or
target company only focus on it when it becomes a larger problem in
the PMI stage are much less likely to derive the full
Companies that focus on culture assessments earlier benefits from the deal
in the M&A cycle (particularly when high levels of
integration are required) are more likely to avoid post
merger integration issues
40 | PwC
Potential solutions
To remedy the lack of cultural Hypothetical Case Study – Building on
integration between the
two companies, the parent early integration success
company will have to make a
philosophical commitment to
learn from its acquisition and
The situation Success also requires consideration
of cultural awareness at
aim to instil the same mentality • A Japanese consumer credit
employee level and an open
in the New Zealand firm. company buys an 80 per cent
mind from all involved. While it is
stake in a US lender.
In this case, the firms would important for employees travelling
benefit from a culture-led • The parent company was overseas to be culturally aware,
transformation intervention attracted by the fundamentals of it is equally as important for the
to put the collaboration the economic and demographic receiving subsidiary/team.
back on course. This would picture in the US with
better GDP growth and an Cultural awareness training only goes
involve undertaking a cultural
expanding population. so far, people need to have genuine
diagnostic and working
experiences to be able to relate the
with leaders to design a • The acquisition offers the theory to practice. The companies
cultural integration or potential to offset population could also consider a formal
alignment initiative. decline in its home market. global mobility program to ignite
This should be followed by interchange of personnel and ideas.
The challenges
development of a detailed
• Even though the company PwC Australia’s Japan desk lead
cross-cultural strategy
will continue under existing and Global Mobility Partner Masao
developed across a series
management, there is always Kamiyama says a global mobility
of sessions taking in key
some apprehension in a post- program (with formal policies and
stakeholders from both
merger/acquisition phase, processes) is a valuable tool to enable
organisations. It is essential that
particularly on the part of companies to achieve business and
the framework that comes out
the acquired company. These growth strategies, share knowledge
of this process is communicated
concerns tend to be exacerbated and allow their workforce to develop
effectively across the combined
when the acquiring company a global mindset.
organisations.
is from another country with “When acquiring an overseas
The company can begin to starkly different cultural norms. company, business travel or
address insularity with a
• Similarly, from the acquirer’s international assignments are
global mobility program to
perspective there is a risk inevitable. Having a clear approach
rotate New Zealand employees
expertise and systems that have to mobility is important to enable
through the head office and
fuelled its success may not be companies to have the right people
Japanese staff into the New
adopted by the US if it takes a in the right place – with the right
Zealand company. This will
purely hands-off approach. support and ensure that risk,
help executives and staff to
• A failure to overcome the divide compliance and duty of care is
gain a better understanding
and achieve cultural integration correctly managed,’’ he says.
of different and optimal ways
of doing things in different could see missed opportunities “A mobility policy and process
countries and cultures, and and misunderstandings on will ensure that those going on
to better meet people and both sides. international assignment, in
customer needs. particular those from HQ to the new
Potential solutions subsidiary, are set up for success.
The challenge will then
Getting together to collaboratively Clear assignment objectives, success
be to embed talent and
plan cultural alignment solutions measures, a mentor, onboarding and
performance management
at a corporate level will be training procedures will impact the
practices across the company
necessary for both companies, to success of an international posting.
that work effectively for
ensure that the transaction is both Many companies do not consider
employees in both locations and
profitable and sustainable. creating or merging global mobility
from both cultures.
programs, policies and processes as
To avoid problems occurring Both sides should be encouraged part of the post merger integration
again in future acquisitions to work together to develop the activity. This not only creates risk
the company needs to invest in overall strategy for the business and compliance issues, but can lead
trusted advice outside of Japan and may benefit from facilitated to lack of transparency, inequity
from experts familiar with both cross-cultural strategy sessions. amongst employees and impacts
cultures who can explain what’s return on investment.”
needed in a culturally sensitive
manner.
44 | PwC
before they affect performance Even in local mergers where
and to also find ways to capitalise companies of the same nationality
on each others’ strengths. are brought together cultural issues
loom large and can often be the one
Indeed actively discussing these single aspect that derails the merger
different cultural traits is at and causes the synergies to be lost.
the heart of our approach, as is
increasing both communication As we have seen in this report
and collaboration, particular on there are no silver bullets or easy
the shared strategic goals. answers, and the journey can be
a long one, but it is possible and
Success will also depend on necessary to embark on the road
integrating expatriate employees into towards cultural integration and
the group and exposing head office the financial, strategic, and talent
employees to the global corporate acquisition benefits it brings.
environment. At the heart of this
sits mobility programs, and also
new measures to better define roles
and manage performance as well
as establishing feedback systems.
Contacts
As the global leader in professional services, PwC’s service offering continues to evolve beyond the
traditional areas of advisory services in an M&A context (such as taxation and legal, due diligence,
valuation, negotiation, procurement, communications and marketing) to include people and culture.
46 | PwC