PROFESSIONAL EXPERIENCE

GROUP ACCOUNT MANAGER

Scarecrow M&C Saatchi, Remote Dec’21 – Present
A renowned branding and advertising agency based in Mumbai having some
very reputed clients across industries.
Job Responsibilities
• Complete Social Media Management for all Platforms (Facebook, LinkedIn,
Instagram, Twitter and YouTube) for clients like Policybazaar India & UAE,
ImAvatar, Loktantra Mediatech
• Managing Influencer Campaigns, Digital Film related campaigns and
Competition Analysis
PARIDHI BATHWAL • TVC planning, shoot, post production, etc. along with other ATL activities for
Marketing & Communications larger campaigns
Professional
ASSISTANT MANAGER - BRANDING
Amit Alliance, Kolkata Aug’20 – Nov’21
SUMMARY An Integrated Steel Plant and the Sole Conversion Agent of SAIL with one of
7+ years of experience as a the largest manufacturing capacity of TMT Bars in Eastern India.
professional working in Advertising Job Responsibilities
Agency and then moving to Client- • Strategic positioning for New Product Brand Launch / Repositioning &
side. Worked for industries / sectors Relaunching by designing and executing marketing media & communication
like Manufacturing, FMCD, FMCG, strategy for ATL, BTL & Digital Campaigns across platforms
Banking, Insurance, Music & • Formulating Budgets, Evaluating the P&L and addressing deviations
Entertainment, Digital Technology, • Implementing the marketing and sales plans, evaluating and forecasting
Travel & Tourism, Real Estate, • Complete Vendor Management, Training and Motivating Sales Teams,
Electronics, IT & ITES, Education, organizing BTL Events, conducting Market Research, ORM and Customer
Publications, Cell Phones, F & B, etc. Management
ranging from both B2B and B2C
communications for both internal ASSISTANT MANAGER - MARKETING
and external customers of the Ganesh Grains Limited, Kolkata Jul’19 – Jul’20
organizations.
A leading FMCG brand for staple foods (wheat and gram flour) in Eastern India.
Job Responsibilities
KEY SKILLS • Planning and placing the products on all Digital Marketing and Ecommerce
platforms and also promoting through Social Media Campaigns
• Brand Strategy, Identity & Architecture • Managing ATL and BTL Campaigns for special occasions with the help of
• Brand / Product Strategy / Positioning
• Strategic Planning & Budgeting
Advertising Agency
• 360 Degree Marketing Management • Conducting Market Research and supporting Sales Teams through
• Digital & Social Media Marketing marketing activities and schemes
• Agency & Vendor Management
• Team Building & Leadership MARKETING SPECIALIST (BRAND MANAGER)
• Campaign Design & Evaluation Team Computers Pvt. Ltd., New Delhi May’18 – Feb’19
• Competitive Analysis & MarketResearch
• Customer Experience Management Top partner for the largest OEMs for end-to-end IT Infrastructure Solutions.
Job Responsibilities
• Aided in Sales Team Target planning, analyzing Target vs. Achievement and
TECHNICAL SKILLS aligning the same with Company Targets and also providing Sales Trainings
• Conceiving Marketing Strategies for platforms to promote the Company’s
• Facebook & Google Ads
• Google Analytics services with the OEMs (like: Dell, Apple, HP, Samsung, Lenovo, Acer,
• SEO & SEM Microsoft Surface, etc.) and also Organization of Corporate Events /
• E-Commerce Websites Strategic Meets for attracting B2B Customers (CIOs, CTOs, etc. of large
• Social Media Marketing (SMM) reputed corporates) from across industries
• Mail Chimp • Lead Generation, Preparation of Pitch Presentation, Devising Schemes and
• MS Office
Gifting options for the Corporates, Designing Corporate Communications
• Java Programming
• Adobe, Corel Draw for Internal and External Customers
• SFA, CRM, OMS & Billing • Evaluated Revenues vs. Expenses for all marketing activities conducted
 CERTIFICATIONS PROFESSIONAL EXPERIENCE contd.
• MICA INSTITUTE, Ahmedabad
May’20 – Feb’21 SENIOR EXECUTIVE (CLIENT SERVICING)
PG Certification in Digital IBD India Pvt. Ltd., New Delhi Mar’15 – Jan’18
Marketing and Communications A Percept – Hakuhodo Company in the advertising and marketing industry to
Marketing Analytics and Social cater to corporates for their branding and advertising requirements.
Media & Content Marketing Job Responsibilities
Specializations • Conducted Market Research, Competition Analysis and Business Analysis for
preparing Pitch Presentations for providing the correct positioning strategy
• ARENA MULTIMEDIA, Kolkata for the Brands like: Panasonic India (Sub Brands: Brand, Beauty, Viera,
Jan’12 – Feb’13 Smartphones, Toughbook / Toughpad, Lumix, B2B Portfolio and others),
Diploma in Graphic & Web Designing
Pearson Publications (Sub Brands: Brand, PTE Academic, HEd, eLibrary and
others), Somfy India, Yamaha Music, Kaama Impex, Yatra.com (B2B),
Punjab National Bank, Panchsheel Buildtech
HOBBIES & INTERESTS
• Formulated and executed 360° Marketing Campaigns (ATL- Print and TVC
• Classical Dance Campaigns, BTL-Activation and On- ground Activities and TTL-Digital) within
(Bharatnatyam) deadlines
• Western Dance • Developing Brand Guidelines and Maintaining Brand Health
• Drawing & Painting • Product Launch, all- India Print & TVC Release and also coordination for day-to-
day operational work
• Facilitating financial activities
PERSONAL DETAILS
DOB: 28 February1991 MARKETING INTERN
Languages: English, Hindi, Bengali HCL Infosystems Ltd., Noida Apr’14 – May’14
Manufacturer of Desktops and Tablets having one of the largest distribution
networks across India.
+91 98999 69668 • Managing Customer Relations
[email protected] • Designing and Managing Campaigns
www.linkedin.com/in
/paridhibathwal EDUCATION
JAIPURIA INSTITUTE OF MANAGEMENT, Noida Mar’13 – Apr’15
PGDM equivalent to MBA
Date: 16.03.2022
Specialization in Marketing & Finance with 65.00%
Place: Kolkata
J.D. BIRLA INSTITUTE (J.U.), Kolkata Jul’09 – Aug’12
B. Com. (Hons.)
Accountancy Honours with 71.33%

MODERN HIGH SCHOOL FOR GIRLS, Kolkata Mar’07 – Mar’09

Higher Secondary and Secondary
ISC: 86.50% and ICSE: 79.40%