INVERTIS UNIVERSITY, BAREILLY

SYLLABUS FOR

Master of Business Administration

Master Of Business Administration Syllabus As Per Course Structure

To Be Effective From Academic Year 2020 Onward
STATEMENTS OF PEOs, POs AND PSOs

PROGRAM EDUCATIONAL OBJECTIVES (PEOs):

PEO1- PROFESSIONAL DEVELOPMENT

To develop student’s capacity to acquire managerial knowledge and apply it
professionally within realistic constraints across the industry with sustainability and
ethical responsibility.

PEO2- DEVELOPING CORE PROFICIENCY

To impart knowledge of Management theory and practice for providing ability to
identify, comprehend, analyze, design and formulate solution for various issues with
hands on experience from the industry.

PEO3- MANAGERIAL SKILL ACCOMPLISHMENTS

To develop ability to design, simulate, experiment, analyze, optimize and interpret
Managerial tools for decision making required for solving complex managerial problems
through multidisciplinary concepts and contemporary learning.

PEO4- PROFESSIONALISM
To provide exposure and awareness on importance of soft skills for better career and
holistic personality development as well as professional attitude to produce industry
ready graduates having highest regard for Personal & Institutional Integrity, Social
Responsibility, Teamwork and Continuous Learning.

PEO5- LEARNING ENVIRONMENT

To provide students with an academic environment and make them aware of excellence,
develop the urge of discovery, creativity, leadership, and entrepreneurial capability.
 Program Outcomes (POs)

PO1 Managerial knowledge An ability to apply knowledge of management

PO2 Problem analysis An ability to analyze and interpret problems
PO3 Interpersonal Skills An ability to Utilize interpersonal skills to lead/manage
employees in an organizational setting,
PO4 Critical thinking Skills An ability to demonstrate critical thinking skills.
PO5 Conduct investigations of An ability to identify, formulate, comprehend, analyze,
problems synthesis of the information to solve managerial problems
and provide valid conclusions.
PO6 Use of Modern tools An ability to use the contemporary techniques, skills and
modern tools necessary for managerial decision.
PO7 Ethics Understand the ethical implication of business decision
making and recognize ethical dilemmas.
PO8 Individual and teamwork Exhibit the leadership capacity and teamwork skills for
business decision making.
PO9 Communication skill An ability to Demonstrate effective communication.
PO10 Project management and An ability to use skills and management principles to do
finance work as a member and leader in a team, to manage projects
and demonstrate capabilities in new venture creation.
PO11 Holistic Development Ensuring holistic and sustainable development of students

PO12 Life-long learning A recognition of the need for, Achieve higher levels of
proficiency and self-actualization through pursuing lifelong
learning.
 YEAR -1 SEMESTER-I
Course Course
Course Title
Code Category L+T+P CA EE TOTAL CREDIT
MBA101 Management- Micro and Macro DSC 4+1+0 30 70 100 4
MBA102 Market Science DSC 4+1+0 30 70 100 4
MBA103 Computing Techniques AECC 2+0+0 35 35 2
Recording and Analysis of
MBA104 4+1+0 30 70 100 4
Business Operations DSC
Micro Economics & Economic
MBA105 4+1+0 30 70 100 4
Planning DSC
MBA106 Managerial Communication Skills SEE 2+0+0 50 50 2
MBA107 Quantitative Skills AECC 4+1+0 30 70 100 4
LAB
MBA151 MS-Office Lab SEE 0+0+3 15 50 65 2
MBA152 Managerial Communication Lab SEE 0+0+3 50 50 2
TOTAL 165 535 700 28
L= Lecture, T= Tutorial, P=Practical, EE=End Sem Exam, CA = Continuous Assessment

Year -1 Semester-II
Course Course
Course Title
Code Category L+T+P CA EE Total Credit
MBA201 Management Science DSC 3+0+0 15 50 65 2
MBA202 Market Intelligence GEC 3+0+0 15 50 65 2
Identification, addition and delivery of
MBA203 4+1+0 30 70 100 4
Value DSC
MBA204 Economics of Human Resource DSC 4+1+0 30 70 100 4
MBA205 Legal Issues in Business DSC 4+1+0 30 70 100 4
MBA206 Financial Issues DSC 4+1+0 30 70 100 4
MBA207 Digital Marketing SEE 4+1+0 30 70 100 4
Analytical Ability and Professional
MBA208 3+0+0 50 100 2
Communication AECC
LAB
MBA251 R Lab SEE 0+0+2 NA 35 35 2
MBA252 SPSS Lab SEE 0+0+2 NA 35 35 2
Written Analysis And Communication
MBA253 0+0+3
Lab SEE 15 35 50 2
Total 240 560 800 32
L= Lecture, T= Tutorial, P=Practical, EE=End Sem Exam, CA = Continuous Assessment

**After 2nd Semester, students will undergo 8 weeks summer training compulsorily in Public
Sector undertakings or Private Sector, known as Hands on Experience. 100 marks will be on viva
of students on their management experience in 3rd Semester. This is the policy of the university
not to allocate students in their home town. In case of extraordinary circumstances specific
permission will be necessary from Hon’ble Chancellor.
 Year-2 Semester-III
Course Course
Course Title
Code Category L+T+P CA EE Total Credit
MBA301 Strategic Management DSC 4+1+0 30 70 100 4
MBA302 Event Management* GEC 2+1+2 20 80 100 4
MBA303 Advanced Digital Marketing SEE 4+1+0 30 70 100 4
MBA* Spec. Group 1 Paper 1 DSE 4+1+0 30 70 100 4
MBA* Spec. Group 1 Paper 2 DSE 4+1+0 30 70 100 4
MBA* Spec. Group 2 Paper 1 DSE 4+1+0 30 70 100 4
MBA* Spec. Group 2 Paper 2 DSE 4+1+0 30 70 100 4
MBA396 Hands on Experience Viva** AECC NA 100 100 4
Total 230 570 800 32
L= Lecture, T= Tutorial, P=Practical, EE=End Sem Exam, CA = Continuous Assessment

*Event Management being a highly practical subject, student’s Organizing capacity evaluation
become important. The students will be divided into group of four and these groups are expected to
organize at-least one event. Evaluation of the group will be based on the report submitted by the
group and viva will be conducted for individual assessment. It is therefore necessary to reduce the
weightage of external written examination to 40 marks and event organized assessment to 60
Marks. Out of 60 marks UTs consist of 20 marks and the rest 40 marks will be on viva of students
on their event management experience.
MBA* represents Specialization Papers from Specialization Group

Year-2 Semester-IV
Course
Course Title
Code Course Category L+T+P CA EE Total Credit
MBA** Spec. Group 1 Paper 3 DSE 4+1+0 30 70 100 4
MBA** Spec. Group 1 Paper 4 DSE 4+1+0 30 70 100 4
MBA** Spec. Group 1 Paper 5 DSE 4+1+0 30 70 100 4
MBA** Spec. Group 2 Paper 3 DSE 4+1+0 30 70 100 4
MBA** Spec. Group 2 Paper 4 DSE 4+1+0 30 70 100 4
MBA** Spec. Group 2 Paper 5 DSE 4+1+0 30 70 100 4
MBA496 Comprehensive Viva AECC NA NA 100 100 4
Total NA 180 520 700 28
L= Lecture, T= Tutorial, P=Practical, EE=End Sem Exam, CA = Continuous Assessment

MBA** represents Specialization Papers from Specialization Group

Note: Students required to choosing any two Specializations out of Ten offering by the University.
First Specialization chosen by student will be treated as Spec. Group 1 and second Specialization
will be treated as Spec. Group 2.
 Functional Specialization
DISCIPLINE SPECIFIC ELECTIVE - MARKETING (MKTG.)
Course
Course Title
Code Category L+T+P CA EE Total Credit Semester
MBA316 Sales And Distribution DSE 4+1+0 30 70 100 4 III
MBA317 Service Management DSE 4+1+1 30 70 100 4 III
MBA318 Marketing Of Financial Services DSE 4+1+2 30 70 100 4 III
MBA319 Personal Selling Lab DSE 4+1+2 30 70 100 4 III
MBA416 CB AND IMC DSE 4+1+1 30 70 100 4 IV
MBA417 Rural Marketing DSE 4+1+2 30 70 100 4 IV
MBA418 International Marketing DSE 4+1+3 30 70 100 4 IV
MBA419 Marketing Analytics DSE 4+1+4 30 70 100 4 IV

DISCIPLINE SPECIFIC ELECTIVE - HUMAN RESOURCE (HR)

Course
Course Title
Code Category L+T+P CA EE Total Credit Semester
Organizational Diagnosis &
4+1+0 30 70 100 4
MBA321 Development DSE III
Training & Development And
4+1+0 30 70 100 4
MBA322 Competency Mapping DSE III
Current Trends & Cases In Human
4+1+1 30 70 100 4
MBA323 Resource Management DSE III
Employee Welfare And Labour
4+1+1 30 70 100 4
MBA421 Legislation DSE IV
Strategic Human Resource
4+1+2 30 70 100 4
MBA422 Management DSE IV
Performance Appraisal And
4+1+3 30 70 100 4
MBA423 Compensation Management DSE IV
MBA424 HR Analytics DSE 4+1+4 30 70 100 4 IV

DISCIPLINE SPECIFIC ELECTIVE - FINANCE (FIN)

Course
Course Title
Code Category L+T+P CA EE Total Credit Semester
MBA311 Tax Planning and Management DSE 4+1+0 30 70 100 4 III
Security Analysis & Portfolio
4+1+0 30 70 100 4
MBA312 Management DSE III
Technical Analysis Of Financial
4+1+1 30 70 100 4
MBA313 Markets DSE III
MBA411 Corporate Restructuring DSE 4+1+1 30 70 100 4 IV
MBA412 Banking Operations Management DSE 4+1+2 30 70 100 4 IV
MBA413 Financial Market & Services DSE 4+1+3 30 70 100 4 IV
MBA414 Mutual Fund DSE 4+1+4 30 70 100 4 IV
Business Valuation And Risk
4+1+5 30 70 100 4
MBA415 Management DSE IV
 DISCIPLINE SPECIFIC ELECTIVE - INFORMATION TECHNOLOGY (IT)
Course
Course Title
Code Category L+T+P CA EE Total Credit Semester
Business Intelligence And Data
4+1+0 30 70 100 4
MBA336 Mining DSE III
MBA337 E-Commerce DSE 4+1+0 30 70 100 4 III
Artificial Intelligence In Business
4+1+1 30 70 100 4
MBA338 Applications DSE III
MBA436 Big Data Analytics DSE 4+1+1 30 70 100 4 IV
MBA437 It Project Management DSE 4+1+2 30 70 100 4 IV
Data Communication And
4+1+3 30 70 100 4
MBA438 Networking Security DSE IV
Machine Learning & Cognitive
4+1+4 30 70 100 4
MBA439 Intelligence Using Python DSE IV

DISCIPLINE SPECIFIC ELECTIVE - INTERNATIONAL BUSINESS (IB)

Course
Course Title
Code Category L+T+P CA EE Total Credit Semester
MBA326 International Business DSE 4+1+0 30 70 100 4 III
MBA327 Exim Procedure & Documentation DSE 4+1+0 30 70 100 4 III
Global Competitiveness And
4+1+1 30 70 100 4
MBA328 Strategic Alliances DSE III
International Financial
4+1+1 30 70 100 4
MBA426 Management DSE IV
Environment & Global
4+1+2 30 70 100 4
MBA427 Competitiveness DSE IV
MBA428 Global Logistics & Supply Chains DSE 4+1+3 30 70 100 4 IV
MBA429 International Marketing DSE 4+1+4 30 70 100 4 IV

DISCIPLINE SPECIFIC ELECTIVE - PROJECT MANAGEMENT (PM)

Course
Course Title
Code Category L+T+P CA EE Total Credit Semester
MBA371 Project Formulation And Appraisal DSE 4+1+0 30 70 100 4 III
Construction Planning, Scheduling
4+1+0 30 70 100 4
MBA372 And Control. DSE III
Construction Personnel
4+1+1 30 70 100 4
MBA471 Management DSE IV
MBA472 Construction Project Management DSE 4+1+2 30 70 100 4 IV
MBA473 Project Safety Management DSE 4+1+3 30 70 100 4 IV
 Sectoral Specialization
DISCIPLINE SPECIFIC ELECTIVE - RETAIL MANAGEMENT (RM)
Course
Course Title
Code Category L+T+P CA EE Total Credit Semester
MBA341 Retail Science DSE 4+1+0 30 70 100 4 III
MBA342 Pricing And Branding DSE 4+1+0 30 70 100 4 III
Retail Credit Management-
4+1+1 30 70 100 4
MBA343 Lending & Recovery DSE III
MBA441 International Retailing DSE 4+1+1 30 70 100 4 IV
Merchandising And Mall
4+1+2 30 70 100 4
MBA442 Management DSE IV
Acquiring, Maintaining And
4+1+3 30 70 100 4
MBA443 Retaining Customer DSE IV
MBA444 Retail Analytics DSE 4+1+4 30 70 100 4 IV

DISCIPLINE SPECIFIC ELECTIVE - HEALTHCARE MANAGEMENT (HM)

Course
Course Title
Code Category L+T+P CA EE Total Credit Semester
MBA351 Hospital Planning DSE 4+1+0 30 70 100 4 III
Medical Terminology And
4+1+0 30 70 100 4
MBA352 Procedures DSE III
Information Technology In Pharma
4+1+1 30 70 100 4
MBA353 And Healthcare DSE III
MBA451 Hospital Administration DSE 4+1+1 30 70 100 4 IV
Laws Related To Hospital And
4+1+2 30 70 100 4
MBA452 Medical Services DSE IV
Healthcare And Administration Of
4+1+3 30 70 100 4
MBA453 Clinical And Non-Clinical Services DSE IV
Entrepreneurship In Pharma And
4+1+4 30 70 100 4
MBA454 Healthcare DSE IV

DISCIPLINE SPECIFIC ELECTIVE - RURAL AND AGRICULTURE MANAGEMENT (RAM)

Course
Course Title
Code Category L+T+P CA EE Total Credit Semester
MBA376 Rural Economy DSE 4+1+0 30 70 100 4 III
Basics Of Rural And Agricultural
4+1+0 30 70 100 4
MBA377 Marketing DSE III
MBA378 ICT For Agriculture Management DSE 4+1+1 30 70 100 4 III
Distribution Strategies For Rural
4+1+1 30 70 100 4
MBA476 And Agricultural Marketing DSE IV
Evolution Of Agricultural
4+1+2 30 70 100 4
MBA477 Marketing In India DSE IV
MBA478 Rural And Agricultural Financing DSE 4+1+3 30 70 100 4 IV
MBA479 Agri – Entrepreneurship DSE 4+1+4 30 70 100 4 IV
 DISCIPLINE SPECIFIC ELECTIVE - HOSPITALITY & TOURISM MANAGEMENT (HTM)
Course
Course Title
Code Category L+T+P CA EE Total Credit Semester
MBA331 Introduction To Tourism Industry DSE 4+1+0 30 70 100 4 III
MBA332 Hospitality And Tourism Planning DSE 4+1+0 30 70 100 4 III
MBA333 Revenue Management DSE 4+1+1 30 70 100 4 III
MBA431 Travel Agency And Tour Operators DSE 4+1+1 30 70 100 4 IV
MBA432 Hospitality Information System DSE 4+1+2 30 70 100 4 IV
Tourist Products Design And
4+1+3 30 70 100 4
MBA433 Destination Development DSE IV
MBA434 Strategic Hospitality Management DSE 4+1+4 30 70 100 4 IV

LIST OF DISCIPLINE SPECIFIC CORE COURSE

Sl No COURSE CATEGORY COURSE NAME
1 DSC Management- Micro and Macro
2 DSC Micro Economics & Economic Planning
3 DSC Management Science
4 DSC Identification, addition and delivery of Value
5 DSC Legal Issues in Business
6 DSC Strategic Management
7 DSC Economics of Human Resource
8 DSC Market Science
9 DSC Financial Issues
10 DSC Recording and Analysis of Business Operations

LIST OF SKILL ENHANCEMENT ELECTIVE COURSE

Sl No COURSE CATEGORY COURSE NAME
1 SEE Managerial Communication Skills
2 SEE Digital Marketing
3 SEE Analytical Ability and Professional Communication
4 SEE Advanced Digital Marketing
5 SEE MS-Office Lab
6 SEE Managerial Communication Lab
7 SEE R Lab
8 SEE SPSS Lab
9 SEE Written Analysis And Communication Lab

LIST OF Ability Enhancement Compulsory Course

Sl No COURSE CATEGORY COURSE NAME
1 AECC Computing Techniques
2 AECC Quantitative Skills
3 AECC Hands on Experience Viva
4 AECC Comprehensive Viva Voce

LIST OF GENERIC ELECTIVE COURSE

Sl No COURSE CATEGORY COURSE NAME
1 GEC Event Management
2 GEC Market Intelligence
1st Semester
 MBA101: MANAGEMENT – MICRO AND MACRO

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12 Marks
Tutorials: 1 hrs./Week Teachers Assessment – 6 Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 Marks

Course Objectives:

• Personal, managerial and organizational preferences and styles achieved through the
use of self-assessment instruments, exercises and role plays.
• Key managerial skills gained from class preparation, presentations, case studies, and
exercises
• Personal ability and skills to work collaboratively
Hours: 40

UNIT I (10 Hrs): Management Skill Pre-Assessment through personal awareness of one's
personal values, orientation toward change and interpersonal skill; Management Skills for
Everyday Life, Skills required for managerial success – Technical, Human Relation and
Conceptual, Understanding Role and responsibilities of Managers at different levels, Challenges
of Globalization

UNIT II (10 Hrs): Personal Management Skill-Learning and Analysis through; Individual
Aspects: Perceptual Process, Personality Assessment, Attitude and Values, Learning and trust,
Emotional Intelligence, Spiritual Quotient and Stress Management, Time Management, Building
Social Capital, Emotional Baggage

UNIT III(10 Hrs): Group and Organizational Management Skill-Learning and Analysis
through; Group Aspects: Motivation, Leadership, Group Dynamics and Conflict, Organizational
Aspects: Power and Politics, Trends in Organizational Change, Model for Managing Change,
Managing Cultural Diversity

UNIT IV (10 Hrs): Management Skill Application through; Organizational Management:

Planning and Prioritizing, Decision Making, Organisational Structure, Departmentation,
Controlling Concept, How Industries Evolve: Principles for Achieving and Sustaining Superior
Performance, Societal Management, Managing Cross Border.

Suggested Readings:
1. Management-Stoner, Freeman & Gilbert Jr, PHI
2. Fundamentals of Management: Concepts and Applications-Robbins S.P. and Decenzo David A, PHI
3. Management: A Global and Entrepreneurial Perspective-Weihrich Heinz and Koontz Harold, McGraw Hill
4. Organizational Behaviour -Robbins Stephen P., Pearson Education
5. Organizational Behaviour: Human Behaviour at Work-Newstrom John W., TMH
6. Organizational Behaviour-McShaneL. Steven, Glinow Mary Ann Von, Sharma R.,TMH
7. Organizational Behaviour -Luthans Fred, TMH
8. Organisational Behaviour-Aswathappa K., Himalaya Publishing House
COURSE OUTCOMES of MBA101
CO1 Understanding the behaviour of individuals and groups in organisations.
CO2 Analyse the behaviour of individuals and groups in organisations.
CO3 Assess the potential effects of organisational‐level factors (such as structure, culture
and change) on organisational behaviour.
CO4 Critically evaluate the potential effects of important developments in the external
environment (such as globalisation and advances in technology) on organisational
behaviour.
CO5 Analyse behavioural issues in the context of organisational behaviour theories
CO6 Ability to identify and apply the knowledge of subject practically in real life

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA102: MARKET SCIENCE

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
• Assess market opportunities by analyzing customers, competitors, collaborators, context, and
strengths and weaknesses of a company.
• Develop effective marketing strategies and skills to achieve organizational objectives.
• To apply key marketing terms and concepts to complex business situations.
• To utilize a framework for understanding the marketing challenges faced by organizations
doing business around the world.
Hours: 40

UNIT I (8 Hrs): Marketing for 21st Century; Genesis of marketing; Core Marketing Concepts;
Marketing Mix elements; Marketing & Customer Value; New Marketing Realities; Breakthrough
Marketing; Scanning the marketing environment; Dealing with competition.

UNIT II (10 Hrs): Developing Marketing Strategies and Plans; Conducting Marketing Research
and Forecasting Demand; Identifying Market Segments and Targets; Crafting the product
positioning; Analysing Consumer markets and Business markets; Setting Product Strategies;
Creating Brand Equity.

UNIT III (12 Hrs): Price Vs Value; Developing Pricing Strategies and Programmes;
Distribution Vs Convenience; Designing and managing Integrated Marketing Channels-
Marketing Channels and Value Network; Managing Retailing, Wholesaling and Logistics.

UNIT IV (10 Hrs): Communicating Value- Designing and Managing Integrated marketing
communication; Managing Mass Communications: Advertising, Sales Promotion, PR, Events &
Experience; Managing Personal Communications- Direct and Interactive marketing, Personal
selling emerging issues in marketing; Tapping in to Global Markets; Social Media Marketing.

SUGGESTED READINGS:
Text Books:
1. Marketing Management: A South Asian Perspective - Kotler, Keller, Kevin 15/e, Pearson
Education, 2016.
2. Marketing Management - Ramaswamy V. S. & Namakumar S, 5/e, McGrawHill
Education Publishers, 2015.
3. Marketing Management - Tapan Panda, 5/e, Excel Publication, 2007.
4. Fundamentals of Marketing Management - Etzel M. J, B J Walker & William J. Stanton,
14/e, McGrawHill Education Publishers, 2015.
 5. Marketing: Asian EditionPaul Bainies, Chris Fill Kelly Page third edition, Oxford.
Reference Books:
1. Marketing: An Introduction - Rosalind Masterson & David Pickton, 2/e, Sage
Publications, 2010.
2. Marketing Management- Russ Winer, Ravi Bhar 4/e Pearson Edication 2015.
3. Managing Marketing, Noel Capon, SidharthShekar Singh, 4/e Wiley
4. Marketing: Lamb, Hair, Mc Danniel, Cengage Learning 2012.

COURSE OUTCOMES DESCRIPTION

CO1 Understanding general concepts about marketing management and the marketing
process.
CO2 Analyse consumer and buyer behaviour models as they influence customer purchase
decision‐making
CO3 Assessing the concepts of segmentation, targeting and positioning as part of a
comprehensive Marketing plan.
CO4 Develop a set of skills important to successful performance in marketing management
positions, including critical thinking, working in a group environment, oral and written
presentation skills.
CO5 Explain the prospect of the global market and application of digitalization to reach
there.
CO6 Apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA103: COMPUTING TECHNIQUES

Teaching Scheme Examination Scheme

Lecture: 2 Hrs/Week
Credits: 2 End Semester Exam – 35 Marks

Course Objectives:
• to identify computer hardware and peripheral devices
• to learn about various internet based applications
• to accomplish creating basic documents, spreadsheets, presentations and HTML
Hours: 15

Unit I (04 hours): Conceptual Framework: Hardware: (a) Input devices - keyboard, Mouse,
voice speech devices, scanner, MICR, OMR, Bar code reader, digital camera etc. (b) Output
devices-Visual Display Unit, printers, plotter (c) Storage Devices – Magnetic storage devices,
Optical storage devices, Flash Memory.

UNIT II (06 Hrs): E-commerce, Smart Card, Debit Card, Credit Card, EDI and its Components,
Digital Signature, e-Cash, e-Cheque. Cyber Crime, Social network, E-Mail.

Unit III (05 hours): Communication Technology: Network and Internet: Types of computer
networks (LAN, WAN and MAN), Network topologies.

Internet: Netiquettes, Architecture & Functioning of Internet, Basic services over Internet like
WWW, FTP, Telnet, Gopher, IP addresses, ISPs, URL, Domain names, Web Browsers, Internet
Protocols, Search engines.

Suggested Readings:
1. Using Information Technology Complete Edition-Brian Williams, Stacey Sawyer, TMH
2. Fundamental of Computers-E. Balagurusamy, TMH
3. Computer Fundamentals-Dr. Larry Long- Wiley
4. Computer Fundamentals-Anita Goel, Pearson
5. Microsoft Office professional 2010 step by step –Joan Lambert III, Joyce Cox, Curtis Frye
D., Microsoft Press
6. Electronic Commerce : A Manager’s Guide– Ravi Kalakota, Andrew B. Whinston, Pearson
Education
 MBA104: RECORDING AND ANALYSIS OF BUSINESS OPERATIONS
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Hours: 40
Course Objectives:
• To provide a comprehensive treatment of accounting principles, technique and practices.
• To get the students acquainted with fundamental concepts and processes of accounting.
• To have a basic understanding of significant tools and techniques of financial analysis, which
are useful in the interpretation of financial statements.
• To have a brief knowledge about international accounting standards.
• To understand basics of fundamental analysis

Unit I (8 Hrs): Meaning and Scope of Accounting : Overview of Accounting, Users of

Accounting, Accounting Concepts Conventions, Book keeping and Accounting, Principles of
Accounting, Basic Accounting terminologies, Accounting Equation, Overview to Deprecation
(straight line and diminishing method).

Accounting Standards and IFRS : International Accounting Principles and Standards; Matching
of Indian Accounting Standards with International Accounting Standards, Human Resource
Accounting, Forensic Accounting.

Unit II (10 Hrs): Mechanics of Accounting : Double entry system of Accounting, Journalizing
of transactions; Ledger posting and Trial Balance, Preparation of final accounts, Profit & Loss
Account, Profit & Loss Appropriation account and Balance Sheet, Excel Application to make
Balance sheet, Case studies and Workshops.

Unit III(10 Hrs): Analysis of financial statement: Ratio Analysis- solvency ratios, Profitability
ratios, activity ratios, liquidity ratios, Market capitalization ratios; Common Size Statement;
Comparative Balance Sheet and Trend Analysis of manufacturing, Service & Banking
organizations, Case Study and Workshops in analysing Balance sheet.

Unit IV (12 Hrs): Funds Flow Statement: Meaning, Concept of Gross and Net Working Capital,
Preparation of Schedule of Changes in Working Capital, Preparation of Funds Flow Statement
and its analysis; Cash Flow Statement: Various cash and non-cash transactions, flow of cash,
difference between cash flow and fund flow, preparation of Cash Flow Statement and its
analysis.
SUGGESTED READINGS:
Text Books:
1. Maheshwari S.N & Maheshwari S K – A text book of Accounting for Management (Vikas, 10th
Edition)
2. Essentials of Financial Accountng (based on IFRS), Bhattacharya (PHI,3rd Ed)
3. Ramachandran Kakani- Financial Accounting for Management( TMH ,3rd Edition).
4. PC Tulsian- Financial Accounting (Pearson, 2016)
5. Dhamija - Financial Accounting for managers: (Prentice Hall, 2nd Edition).

Reference Books:
1. Narayanswami - Financial Accounting: A Managerial Perspective (PHI,5th Ed)
2. Dhaneshk Khatri- Financial Accouting (TMH,2015)
3. Ambrish Gupta - Financial Accounting: A Managerial Perspective (Prentice Hall, 4th
Edition)
4. Ramchandran & Kakani - Financial Accounting for Management (TMH, 2nd Edition).
5. Mukherjee - Financial Accounting for Management (TMH, 2nd Edition).

COURSE OUTCOMES DESCRIPTION

CO1 Understanding the concepts and principles for their routine monetary transaction.
CO2 Analyse the needs of accounting data and demonstrate the ability to communicate
CO3 Recognize circumstances providing for increased exposure to fraud and define
preventative internal control measures.
CO4 Prepare financial statements in accordance with Generally Accepted Accounting
Principles and its excel application.
CO5 Employ critical thinking skills to analyze financial data as well as the effects of differing
financial accounting methods on the financial statements.
CO6 Ability to apply the knowledge of subject practically in real life situations

Employable skills Measuring Tools

Ability to apply excel techniques for Balance Sheet and Profit and Loss
Exercise + Workshop
Preparation
Ability to Analyze balance sheet Exercise
Knowledge about Indian and International Accounting Standards Presentation
 MBA105: MICRO ECONOMICS AND ECONOMIC PLANNING

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives: To identify the scope of economics in modern life, demand, supply and
determination of price under different market conditions, to appreciate economic growth and
taxation system in India.
Hours: 40

UNIT I (10 Hrs): Micro Economics

Scope of Economics in Modern Day World. Law of demand / elasticity of demand. Law of
supply. Equilibrium of demand and supply. Production function/ returns of factors and returns to
scales / economies of scale.

UNIT II (10 Hrs): Cost Curves and Price Determination

Fixed and variable cost, Marginal cost and Breakeven point. Cost and output relationship both in
long run and short run. Concept of market, Market Competition –perfect and imperfect. Price
and output determination in different forms of market.

UNIT III (10 Hrs): Public Finance and Banking

Concept of tax - indirect tax and direct tax. Government finance: central, state and local. Latest
central government budget/economic survey of India. Fiscal policy.
Commercial banks /types/functions. Central banking - functions. Credit control, monetary policy.

UNITI IV (10 Hrs): Economic Development and Planning

Economic growth and economic development. Human development index, inclusive growth.
Economic planning – principles and historical perspectives – Indian experience. Consumer price
index and Whole sale price index (CPI & WPI).

Suggested Readings:
1. A Textbook of Economic Theory- Alfred William Stonier, D.C Hague, Pearson Education
2. Managerial Economics- Geetika Ghosh, Roy Choudhury, (2nd Edition) TMH.
3. Managerial Economics - G.S. Gupta, Tata McGraw Hills, New Delhi
4. Managerial Economics - Dr.Atmanand, Excel books, New Delhi
5. Indian Economy - S.K. Mishra and V.K. Puri, latest edition, Himalaya publishing
6. Indian Economy - Ashwani Mahajan, Gaurav Datt, latest edition, S. Chand
7. Public Finance - H. L. Bhatia, Recent Edition, Vikas Publication, New Delhi.
8. Economic Survey, RBI Bulletin, GOI for Latest Updates.
9. India 2014 – A Reference Annual by Govt. of India.
 COURSE OUTCOMES DESCRIPTION
CO1 Understanding micro and macro-economic principles and ever changing demand and
supply conditions.
CO2 Analyse the tools and techniques to make effective economic decisions
CO3 Ability to appreciate the role of various monetary policy tools in controlling inflation
CO4 Ability to analyse various market structures and demand forecasting
CO5 Employ critical thinking skills to analyze macroeconomic concepts and the volatility in
the business world.
CO6 Ability to apply the knowledge of subject practically in real life situations

Employable Skills Measuring tool

Ability to forecast demand Exercise + Workshop
Ability to analyse various market structures Exercise + Workshop
Ability to appreciate the role of various monetary policy tools in Exercise + Workshop
controlling inflation
 MBA106: MANAGERIAL COMMUNICATION SKILLS

Teaching Scheme Examination Scheme

Lecture: 2 Hrs/Week End Semester Exam – 50 Marks
Credits: 2

Course Objectives:
1. To understand business communication and principles for effective communication in
domestic and international business.
2. To understand and apply modes of expression, i.e., descriptive, expositive, narrative,
scientific, and self-expressive, in written, visual, and oral communication.
3. To understand and apply basic principles of critical thinking, problem solving, and
technical proficiency in the development of exposition and argument.

Hours:20

Unit-I (10 Hrs): BASIC Conversation in English

BASIC Conversation in English- Greetings, Introducing Oneself, Invitation, Making Request,
Expressing Gratitude, Complimenting and Congratulating, Expressing Sympathy, Apologizing,
Asking for Information, Seeking Permission, Complaining and Expressing Regret, Role plays on
real life situations.

Unit-II (10 Hrs): Comprehensive reading and Writing

Comprehensive reading and Writing – Purpose of writing – clarity in writing – principles of
effective writing – approaching the writing process systematically: The 3X3 writing process for
business communication: coherence – electronic writing process, Reading-Prescribe Text.

Text and Reference Books

1. Bovee & Thill – Business Communication Essentials A Skill – Based Approach to Vital,
Business English, Pearson Education.
2. Bisen & Priya – Business Communication, New Age International Publication.
3. Kalkar, Suryavanshi, Sengupta-Business Communication, Orient Blackswan.
4. P D Chaturvedi, Mukesh Chaturvedi - Business Communication : Skill, Concepts And
Applications, Pearson Education.
5. Asha Kaul, Business Communication, Prentice Hall of India. Short Stories- O Henry
 COURSE OUTCOMES DESCRIPTION
CO1 Able to understand fundamentals of business communication strategies.
CO2 Analyse basic principles of critical thinking, problem solving, and technical proficiency
in the development of exposition and argument.
CO3 Able to develop the proficiency in Language through reading, writing, listening and
speaking.
CO4 Ability to communicate via electronic mail and other technologies for business
messages.
CO5 Able to apply business communication strategies and principles to prepare effective
communication for domestic and international business.
CO6 Ability to apply the knowledge of subject practically in real life situations

Employable Skills Measuring tool

Ability to Understand Exercise + Workshop
 MBA107: QUANTITATIVE SKILLS

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
➢ To compute and understand Ratios, Compound interest, Matrix, Derivative, the measures of
central tendency, symmetrical and asymmetrical distribution, patterns.
➢ Performing Correlation & Compute the equation of simple regression line from a sample data
and interpret the slope and the intercept of the equation
➢ To understand the probability concepts and perform probability theoretical distributions
➢ Use Estimation Theory and Hypothesis Testing concepts & perform various parametric and non-
parametric tests.
Hours:50
Unit I (8 Hrs): Ratio & Proportion, Percentage, Simple & Compound Interest, Concepts of
Factorial, Permutations & Combinations; Simple Arithmetic and Geometric Progression;
Concepts of Mathematical Induction. Introduction to set theory.

Unit II (10 Hrs): Definition and Types of Matrix, Algebra of Matrices, input-output analysis
Transpose, Adjoint and Inverse of a Matrix; Determinants, Applications of Matrix in Business
Problem. Derivative from first principle, derivative of sum, Product and Quotient of two
functions, Basics of Integration, Integration by Parts, Applications of Integration in Business
Problem.

Unit III (10 Hrs): Diagrammatic and Graphical presentation of data, Measures of central
tendency, Measures of Dispersion, Skewness, Kurtosis. Basic concepts of correlation and
regressions, Basic concept of Probability, Bayes’ Theorem and its applications. Probability
Theoretical Distributions: Concept and application of Binomial; Poisson and Normal
distributions

Unit IV (22 Hrs): Estimation Theory and Hypothesis Testing: Sampling theory; Formulation of
Hypotheses; Application of Z test, t-test, F-test and Chi-Square test. Association of attributes,
Time series, Components of time series and it’s measurement. Introduction to Index Number.

Suggested Reading:
1. Fundamental of mathematical statistics - V K Kapoor and S C Gupta - Sultan Chand & Sons
2. Fundamental of Statistics (Vol. 1 and Vol. 2) - Goon Gupta and Dasgupta by Calcutta Press
 COURSE OUTCOMES DESCRIPTION
CO1 Able to understand Estimation Theory and to develop understanding of hypothesis
testing concepts & perform various parametric and non-parametric tests.
CO2 Able to calculate and interpret Ratio, Arithmetic and Geometric mean, measures of
central tendency, symmetrical and asymmetrical distribution, patterns.
CO3 Able to interpret correlation coefficients & Formulate regression line by identifying
dependent and independent variables.
CO4 Calculate and interpret statistical values by using statistical tool (correlation &
regression)
CO5 Demonstrate an ability to apply various statistical tool to solve business problem

CO6 Ability to identify and apply the knowledge of subject practically in real life situations.

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject
Quiz
practically in real life situations
Classroom Discussions SPSS AND
MS EXCEL
 MBA151: MS OFFICE LAB

Teaching Scheme Examination Scheme

Lecture: 3 Hrs/Week End Semester Exam – 65 Marks
Credits: 2

HOURS:40
MS-Word Lab
• Intro to Word and screen layout
• Intro to the Ribbon
• Formatting Text
• Cut, Copy & Paste
• Formatting Paragraphs
• Bullets & Numbering
• Working with Imagery & Graphics
• Intro to Tables
• Advanced Table Option (Manual and Automatic Editing of Tables)
• Use of Tables for figures and footnotes
• Borders & Shading
• Header & Footer
• Mail-merge
• Printing

MS-Excel Lab
Unit1:
• Excel Environment
• Navigating within a Worksheet
• Navigating the Workbook
• Working with Cells
• Selecting items in Excel
• Entering Data
• Importing and Exporting of Data
• Formatting Text
• Formatting Numbers and values
• Formatting Columns and Rows
• Adding and Editing Borders
• Cutting, Copying and Pasting
• Inserting and Deleting
• Using Find and Replace
• Using Undo and Redo
• Entering Basic Formula and Functions
• Using Page Setup
• Headers and Footers
• Printing a Spreadsheet
Unit2:
• Worksheet management – comparing/moving/copying
• Conditional Formatting
• Linking excel data
• Paste Specials
• Freezing/Hiding Rows/Columns
• Absolute Cell Referencing
• Working with Formulas (SumIF, CountIF, CountA)
• Working with Date and Time Functions
• Sorting Data
• Data validation
• Filters & Advanced Filters
• Creating sub-totals
• Introduction to inbuilt functions
• IF and nested IF Functions
• V Lookups & H Lookups
• Creating and formatting Charts
• Pivot Tables
Unit3:
• Creating Tables in excel
• Advanced formulas and functions
• Database Functions
• Text Functions
• Index and Match
• Advanced List management
• Drawing & Picture objects in Excel
• Solver and Data Analysis tool pack
• What If Analysis
• Scenarios,
• Data Tables,
• Goal Seek
• Spreadsheet Security
• Creating a Macro
• Inserting a Macro
• Assigning a macro to a button
• Forms and Form controls in Excel

MS-Power Point Lab

Unit1:
• Introduction to PowerPoint
• Quick Access Toolbar and Ribbon
• Presentations and Slides
• Formatting & Editing slides
• Formatting & Editing text
• Slide Design
• Drawings & Pictures
 • Organisational Charts
• Using Tables and Charts
• Slide transition and animation
• Printing Presentation
• Presenting the Presentation
Unit2:
• Working with Text Content
• Using Slide Masters and templates
• Creating and managing Tables
• Using Charts in PowerPoint
• Organisation Charts & Smart Art
• Manipulating imagery
• Inserting objects, movies & sounds
• Advanced slide show animation
• Slide show management
• Publishing & Printing a Presentation
Google Docs
PDF
HTML

COURSE OUTCOMES DESCRIPTION

CO1 Understanding Microsoft office and their application
CO2 Analyse use of application software in business
CO3 Assessing the concepts
CO4 Develop a set of skills
CO5 Explain the prospect of the knowledge
CO6 Apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situation Workshop
 MBA152: MANAGERIAL COMMUNICATION LAB

Teaching Scheme Examination Scheme

Lecture: 3 Hrs/Week End Semester Practical Exam – 50 Marks
Credits: 2
1. To develop the proficiency in Language through reading, writing, listening and
speaking
2. To develop the ability to communicate via electronic mail and other technologies for
business messages.
Hours:30

UNIT I(10 Hrs): Presentation skills: Presentation skills – What is a presentation – elements of
presentation – designing a presentation. Advanced visual support for business presentation types
of visual aid.
Business letters and reports: Writing routine and persuasive letters – positive and negative
messages, Writing memos. Reports – what is a report purpose, kinds and objectives of report
writing.

UNIT II(10 Hrs): Group communication: Group communication – Meetings – Planning -

objectives – participants – timing – venue of meetings – leading meetings. Media management –
the press release, press conference, Seminars – workshop – conferences.

UNIT III(10 Hrs): Business Communication: Business Communication -Workshops and

Communication Lab – Email Etiquette, SMS, Media Interview, Report Writing, Team
Communication, Business Etiquette, Meeting Management, Public Speaking, Video
Conferencing, Business Writing Course, Creative Problem Solving, Negotiation Training, Body
Language Training, CV Preparation.

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand fundamentals of business communication strategies.
Analyse basic principles of critical thinking, problem solving, and technical proficiency in
CO2
the development of exposition and argument.
Able to develop the proficiency in Language through reading, writing, listening and
CO3
speaking.
CO4 Ability to communicate via electronic mail and other technologies for business messages.
Able to apply business communication strategies and principles to prepare effective
CO5
communication for domestic and international business.
CO6 Ability to apply the knowledge of subject practically in real life situations
2ND Semester
 MBA201: MANAGEMENT SCIENCE

Teaching Scheme Examination Scheme

Lectures: 3 hrs./Week Class Test – 6 Marks

Teachers Assessment – 3 Marks
Attendance – 6 Marks
Credits: 2 End Semester Exam – 50 Marks

Course Objectives:
• Understand the importance of the use of OR application in decision Making environment
• To formulate LPP and Obtain Graphical Solutions & Acquire General idea of the Simplex
method.
• To understand and solve transportation & assignment models.
• To know optimal sequence model and understand concepts of queuing theory.
• To identify right time for replacement of equipment and understand project management
techniques
Hours: 30

UNIT 1 (5 Hrs): Introduction– Why Management Science? Application of optimization

techniques in practical situations. Models of operation research, Decision theory- under
uncertainty and Risk, Decision tree approach.

UNIT II (10 Hrs): LPP Techniques– Formulation of model, Graphical solution,

Maximization/Minimization – Simplex Algorithm. Application of Optimization techniques in
practical business situations. Sensitivity analysis

Transportation method, Optimization using MODI Method & Stepping Stone Method.
Assignment techniques through MS Excel

UNIT III (5 Hrs): Game Theory- Two person zero-sum game, 2×2 and 3×3, solutions of 2×n,
m×2 and m×n games.
Queuing models - M/M/1 model with and without limitation of q-size M/G/1, single channel
with poisson arrival rate and general service time

UNIT-IV (10 Hrs): Replacement Problem: Replacement of Assets that deteriorate with time
with and without consideration of time value of money. Forecasting time series model.
Network Analysis - Rules for drawing network diagram, finding Critical path &application of
CPM & PERT Techniques in Project Planning & Control.

Suggested Readings:
1. Quantitative analysis for management by Render B., Stair R.M., Henna M. E., Pearson
Education
2. Quantitative Techniques in Management by Vohra, Tata McGraw Hill
3. Quantitative techniques by Kothari, Vikas Publication
4. Operation Research by J.K. Sharma, Pearson
 5. Operation Research by Handy A. Taha, Prentice Hall India
6. Quantitative methods for business by Anderson, Sweeney and Williams, Thomson
Publications

Course Outcomes: Upon the successful completion of this course, the student will be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand the characteristics of different types of decision-making
environments and the appropriate decision making approaches and tools to be used
in each type.
CO2 Able to formulate linear programming problem and to find optimal solution by
graphical simplex method
CO3 Able to build and solve Transportation Models and Assignment Models also to solve
game theory problems by understanding pure and mix strategies.
CO4 Able to assign optimal sequence of difference jobs on different machines and develop
understanding of queuing theory concepts.
CO5 Demonstrate an ability to apply various tools in solving business problem

CO6 Ability to implement replacement of equipment’s at right time and able to implement
project management concepts like CPM, PERT to reduce cost and time.

Employable Skills Measuring Tools

Exercise
Ability to identify and apply the knowledge of subject practically Workshop
in real life situations Quiz
Classroom Discussions
 MBA202: MARKET INTELLIGENCE

Teaching Scheme Examination Scheme

Lectures: 3 hrs./Week Class Test – 6 Marks
Teachers Assessment – 3 Marks
Attendance – 6 Marks
Credits: 2 End Semester Exam – 50 Marks

Course Objectives:
• To acquire skills to locate problem areas in organisational settings, and plan, organise,
design, and conduct research to help solve the identified problems.
• To facilitate students in making their own research study.
• To make reader Understand and practice a good standard questionnaire.
• To learn use of statistical analysis in packages available in the market.
• To familiarize research reports; and develop skills and knowledge to prepare research
reported in academic and business.

Hours: 25
Unit I (10 Hrs): Market Intelligence for competitive advantage. Defining market research
problem and developing an approach; Problem identification- Translating marketing decision
problem in to market research problem; Research design: exploratory, descriptive, and
experimental research. Measurement & Scaling; questionnaire and form design;

Unit II (15 Hrs): Sampling-design & procedures; Fieldwork; Data Preparation-Editing,

Coding, Transcribing, Data cleaning, Selecting a data analysis strategy. Data analysis,
Frequency distribution; Cross Tabulation; Hypothesis testing; Chi-Square Test-Contingency
coefficient, Phi Correlation Coefficient.

Mechanism of Report Writing- Report Preparation: Types, Report Structure: preliminary section,
main report, interpretation of results, suggestions and recommendations, limitations of the study,
Report formulation.

Suggested Readings:
1. Marketing Research- A South Asian Perspective by Churchill, Lacobuci, Israel, Cengage
Learning, 9e
2. Market Research- An applied orientation by Malhotra N K, Pearson Education, 6e
3. Business Research Methods by Cooper and Schindler, Tata McGraw Hill, 9e
4. Research Methods for Business students by Saunders, Pearson Education, 2e
5. Marketing Research by Nargundkar, Tata McGraw Hill, 2ed
Course Outcome: Upon the successful completion of this course, the student will be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand the characteristics of different types of decision-making
environments and the appropriate decision making approaches and tools to be used in
each type.
CO2 Able to formulate differentiate Research and management problem.
CO3 Able to build in making their own research proposal.
CO4 Able to prepare well-structured questionnaire in all respect.
CO5 Ability to demonstrate not only theoretical/conceptual but also the knowledge in
working with statistical packages.
CO6 Ability to implement skill to convert the research into presentable article.

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject practically in real
Quiz
life situations
Classroom
Discussions
 MBA 203 IDENTIFICATION, ADDITION AND DELIVERY OF VALUE
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objective:

➢ To understand the role of Operations in overall Business Strategy of the firm.

➢ To understand the application of operations management policies and techniques to the
service sector as well as manufacturing firms.
➢ To identify and evaluate the key factors and their interdependence of these factors in the
design of effective operating systems.
➢ To familiarize the students with the techniques for effective utilization of operational
resources and managing the processes to produce good quality products and services at
competitive prices.

Total: 40 Hrs

UNIT –I (7 sessions) Production Concepts: Introduction, meaning, nature and scope of

production and operations management. Difference between production and operations
management. Productivity, factors affecting productivity and productivity measurement. Work
study— Method study and work measurement. Production Technology – Types of
manufacturing processes. Plant location and types of plant layout.

UNIT –II (8 sessions) Operations Concepts: Services scenario in India, difference between
product and service, characteristics of services, classification of services, product and service
design, factors affecting service design, service designing process, service blueprinting, service
capacity planning. Dimensions of quality in services, understanding service quality gap,
measuring service quality using SERVQUAL model. Case Studies

UNIT-III (10 sessions) Material and Inventory Management: Types of production planning,
process of production planning and control (PPC) – routing, scheduling and loading. Master
production schedule, aggregate production planning. Types of inventories, inventory control
techniques- EOQ, ABC, VED, FSN, HML and SDE (Simple numerical problems on Inventory
control techniques). Just-in-time (JIT) and KANBAN. Case Studies

UNIT-IV (8 sessions) Supply Chain Management: Overview of supply chain management,

conceptual model of SCM, supply chain drivers, measuring supply chain performance, core and
reverse supply chain, global supply chain, inbound and outbound logistics, Bullwhip effect in
SCM, push and pull systems, lean manufacturing, agile manufacturing, role of IT in SCM.
Demand forecasting in supply chain—Simple moving average method, weighted moving
average method, linear regression and exponential smoothing method. Case Studies
UNIT-V (7 sessions) Productivity and Quality: TQM, Deming’s 14 principles, Juran’s quality
triology, PDCA cycle, KAIZEN, quality circles, 7QC tools and its 7 new management tools, ISO
9000-2000 clauses, six sigma, Total Productive Maintenance (TPM), 5S. Case Studies

SUGGESTED READING:

1. Mahadevan: Operation management: Theory and Practice, Pearson India

2. Chary-ProductionandOperationsManagement(TataMcGraw-Hill,1997,9thEdition)
3. Bisen & Singh-Operation & Logistics Management (Excel Books)
4. R.V. Badi & N.V. Badi - Production & Operation Management (Vrinda Publications 3rd
Edition)
5. Raghuram G. (I.I.M.A.) - Logistics and Supply Chain Management (Macmillan, 1st Ed.)
6. Krishnan Dr. Gopal - Material Management, (Pearson, New Delhi, 5th Ed.)
7. Adam Jr Everett E. R J – Production and Operations Management (Prentice-Hall, 2000,
5th Edition)

Course Outcomes: Upon the successful completion of this course, the student will be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand the conceptual skills
CO2 Able to understanding and application of tools and techniques of operations management in
business practices in real time.
CO3 Able to develop understanding and application of factors in the design of effective operating
systems.
CO4 Able to prepare concept of TQM perspectives.
CO5 Ability to demonstrate not only theoretical/conceptual but also the knowledge in
working with statistical packages.
CO6 Ability to implement skill of material Management and Supply Chain Management.

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject practically in real
Quiz
life situations
Classroom
Discussions
 MBA204: ECONOMICS OF HUMAN RESOURCE

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
• To understand the context in which business decisions as they relate to Human Capital
Management are made.
• To develop levels of analysis applicable to each situation.
• To gain a conceptual understanding of approaches to solving workplace difficulties that
could otherwise cause the employer to face legal consequences.

Hours: 40
UNIT I (10Hrs): Understanding HR, Human Capital Index, Focusing on how human resource
systems influence customer service, Understanding the economics of effective human-capital
processes, Creating overall dynamic human systems. How to achieve organizational change
through the human dimension.
Functions of HRM, Human Resource Planning, Job Analysis, People Management Practices.
Recruitment- Design a recruitment advertisement for print/e/visual media.

UNITII (10 Hrs): Selection- Design a selection process for two industries. Orientation- Design
an orientation program. Training, Types of training, Design a training module, Design training
evaluation form.

UNIT III (10 Hrs): Performance Appraisal, Types of Appraisal, Design a performance appraisal
module. Compensation- Design an offer letter with components of salary.

UNIT IV (10 Hrs): Industrial Relation- Approaches, Grievance handling procedure- Concept of
work committee, Arbitration, Conciliation. Factories Act 1948.

Suggested Readings:
1. Managing Human Resources by Bohalander, Thomson learning Books
2. Human Resource Management-Text and Cases by Ivancevich, Excel Books
3. Human Resource Management, by Beardwell, Macmillan
4. Managing Human Resource by Monappa, Macmillan
5. Human Resource Management by Dessler, Prentice Hall
6. Human Resource Management by Decenzo and Robbins, PHI

Course Outcomes: Upon the successful completion of this course, the student will be able to:
 COURSE OUTCOMES DESCRIPTION
CO1 Able to synthesize the role of human resources management as it supports the success
of the organization including the effective development of human capital as an agent
for organizational change.
CO2 Able to understand ultimate impact of goals and strategies of the organization on HR
CO3 Able to understand the role of employee benefits and compensation as a critical
component of employee performance, productivity and organizational effectiveness.
CO4 Ability to analyze, manage and problem solve to deal with the challenges and
complexities of the practice of collective bargaining
CO5 Ability to demonstrate not only theoretical/conceptual but also the knowledge in
working with Corporates
CO6 Ability to demonstrate knowledge of practical application of training and employee
development as it impacts organizational strategy and competitive advantage.

Employable Skills Measuring Tools

Exercise
Ability to identify and apply the knowledge of subject Workshop
practically in real corporate situations Quiz
Classroom Discussions
 MBA205: LEGAL ISSUES IN BUSINESS

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Hours: 40
Course Objectives:

• To provide an overview of important laws that have a bearing on the conduct of business
in India.
• To examine the various legal forms that a business entity can take and the relative
advantages and disadvantages of each of these forms.
• To understand various modes of dispute resolution in business transactions.

UNIT I (8 Hours):
Introduction - Overview and sources of Business laws in India. The Constitution of India with
special reference to economic principles, provision regarding trade and commerce with special
reference to provisions regarding division of powers between the Union and the states (enshrined
in schedule VII and Art.246 and Art 301 to 305)

CASE- (1)The Automobile . vs The State Of Rajasthan And ..on 9 April, 1962 Equivalent
citations: 1962 AIR 1406, 1963 SCR (1) 491
CASE-(2) State of Mysore vs H. Sanjeeviah on 16 January, 1967 Equivalent citations: 1967
AIR 1189, 1967 SCR (2) 361

UNIT II (8 Hours):
THE INFORMATION TECHNOLOGY ACT, 2000: Significance of E- Commerce and e-
governance, business operations under this new Law. Important terms in IT Act, digital
signature, certifying authority, computer resources, cyber crimes, offences and penalties.
THE RIGHT TO INFORMATION ACT, 2005: Background, importance of right to
information with special reference to the Constitutional provisions, salient features covering
important terms in the Act, powers and functions of information officers, transparency, rights of
the citizens to get information from Public Authorities. (Central and State Government), offences
and penalties under the Act.
Case-(3) Parliament Attack Case (IT Act 2000) Equivalent Citation: AIR2005SC3820,
2005CriLJ3950, 122(2005) DLT194 (SC), (2005) 11SCC600 IN THE SUPREME COURT OF
INDIA
Case-(4) Anita Vs XPDMI Institute (Right To Information Act-2005) www.tagore-engg.ac.in
(RTI 2005)
UNIT III (12 Hours):
GENERAL PRINCIPLES OF CONTRACT: Formation of contract, Agreements specially
declared void by the Act. Impossible agreement. Difference between: void and voidable
agreements, agreement and contract. Contract of Agency : agent, Principal, Creation of Agency,
Termination of agency.
THE SALE OF GOODS ACT,1930: Sale, an agreement to sell, transfer of property in good,
stipulations as conditions and warranties, doctrine of “caveat emptor” and doctrine of “Nemo
debet quod no habet”, rights of unpaid seller
The Indian Contract act 1872- 16 CASE (5) Gauri Dutta Vs. Lalman Shukla, Allahabad High
Court (1913)
AN DI IN 872 T, 1 AC Lalman Shukla v. Gauri Datt, Allahabad High Court (1913) 11 ALJ
489
Case- (6) Wards Vs Hobbs 1978, 4 App, Cas. 13 (Sales of Goods Act 1930)
THE CONSUMER PROTECTION ACT, 1986: Rights of a Consumer, Defects and
deficiencies, services included under the Act, grievance redressal procedure by Consumer
forums at District, State and National level.
UNIT IV (12 Hours):

THE LIMITED LIABILITY PARTNERSHIP ACT, 2008: Salient features of the Act,
Incorporation of limited liability partnership, its rights and duties, a comparative study of
Partnership and the Limited liability partnership Act.
CASE-(7) The Consumer Protection Act, 1986, Case : Gauhati Co-Operative 17 Urban - vs -
Santosh Kumar Tewari and Ors. on 29 May, 1997 ( Equivalent citations: (1997) 5 CompLJ
607 NCDRC )

INDIAN COMPANIES ACT, 1956 Incorporation of a company, doctrine of “lifting the

corporate veil” memorandum of Association, articles of association, principle of “Ultra vires”
and “Indoor management” difference between private and public company, different kinds of
meetings, Prospectus.
CASE-(8) The Companies Act 1956), SUPREME COURT OF INDIA 20 Rajahmundry
Electric ... vs A. Nageswara Rao And Others on 16 December, 1955 Equivalent citations :
1956 AIR 213, 1955 SCR (2)1066

Suggested Readings:
1. S.S. Gulsan, Business Law, 14th Edition, 2008, Excel Books
2. Akhileshwar Pathak, Legal Aspects of Business, 4th edition,2009, Tata Mcgra Hill
3. K.R. Bulchandani, Business Law for Management, 4th edition,2004, Himalaya Publishing
House.
4. Avtar singh, Contract Act –10th edition,2008,Eastern Book Company
5. Bare Acts-Eastern Book Company
Course Outcomes: Upon successfully completing the course, candidates should be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to acquire a sound understanding of the legal aspects of the law affecting
businesses
CO2 Able to explain the principles of Indian Business Law and Company Law
CO3 Able to develop reasoning abilities by applying the principles of law in the business
environment
CO4 Ability to appraise the legal environment of the organization and develop suitable
strategies
CO5 Ability to demonstrate not only theoretical/conceptual but also the knowledge in
working with Corporates
CO6 Ability to analyse a given business context using basic understanding of the applicable
Acts and develop a suitable operational framework.

Employable Skills Measurement tool

Understanding of fundamentals of the legal aspects of the law
Presentations, Quiz
affecting businesses.
Understanding of principles of Indian Business Law and Group assignment, Case study
Company Law. analysis
Group assignment, Case study
Develop reasoning abilities for applying law principles.
analysis
Quiz, Debate, Case study
Develop a suitable legal operational framework.
analysis
 MBA206: FINANCIAL ISSUES

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

➢ To gain an understanding on the use of basic business financial management concepts

and tools of analysis such as valuation.
➢ To gain an insight into various types of financing available to a firm.
➢ To have an understanding of various factors considered in designing the capital
structure.
➢ To acquaint the students about key areas related to investment and Working Capital
Management.
➢ To gain an insight into various techniques of dividend and retention ratio.

Hours: 40
UNIT I (10 Hours): Introduction: Introduction to financial management: objectives of
financial management. Time value of money. Long term investment / Capital budgeting
decision: Investment evaluation techniques traditional methods and discounted criteria, risk
analysis of investment proposal

UNIT II (12 Hours): Capital Structure: Financing and capital structure decisions: Meaning
and factors affecting capital structure, cost of capital. Leverage Analysis- operating, financial
and combined leverage
Working Capital Management: factors affecting working capital, estimation of working capital
requirement, Inventory, cash and receivables management.
Dividend decision: Dividend policies and dividend theories

UNIT III (8 Hours): Management Accounting: Management accounting: Definition,

differences with Financial Accounting, Introduction to manufacturing costs and its classification,
Elements of Cost, Unit costing, Relevant information for decision making, CVP and BEP
analysis.

UNIT IV (10 Hours): Financial Decision Making: Decision making areas -special order,
addition and deletion of product and services, optimal uses of limited resources, make or buy
decisions. Standard costing and Variance analysis regarding materials and Labour.
Suggested Readings:
1. Management Accounting, by Atkinson, Pearson / PHI
2. Management Accounting, by Sudhindra Bhat, Excel Books
3. Management Accounting, by Sharma, Sashi K Gupta Kalyani
4. Financial management, theory and practice, by Prasanna Chandra, TMH.
5. Financial management, by M.Y. Khan and P.K. Jain, TMH.
6. Financial management, by I.M. Pandey, Vikas Publication.

Course Outcome : Upon the successful completion of this course, the student will be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to apply techniques to project financial statements for forecasting long-term
financial needs.
CO2 Able to explain the role of short-term financial management, and the key strategies
and techniques used to manage cash, marketable securities, accounts receivable and
inventory.
CO3 Able to apply future value and present value concepts to single sums, mixed streams,
and annuities.
CO4 Ability to Identify relevant cash flows for capital budgeting projects and apply various
methods to analyze projects.
CO5 Able to explain the concept of leverage and the benefits and costs associated with debt
financing and Apply techniques of dividend and retention ratio
CO6 Ability to apply techniques for estimating the cost of each component of the cost of
capital and understand how to assemble this information into a cost of capital and
Capital structure

Employable Skills Measurement tool

Understanding of financial theory to enable students to enhance
Case Study
corporate financing decisions
Understanding major techniques used in long term corporate
Excel Analysis
investment management
Basic insight about schemes , interest rates of various sources of www.bankrate.com +
finance Newspaper
 MBA207: DIGITAL MARKETING

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

On successful completion of this Course, the learner will be able to:

• Explain the role and importance of digital marketing in a rapidly changing business
landscape
• Discuss the key elements of a digital marketing strategy
• Illustrate how the effectiveness of a digital marketing campaign can be measured
• Demonstrate advanced practical skills in common digital marketing tools such as SEO,
SEM, Social media and Blogs
Hours: 40 Hrs

UNIT I (10 Hrs): Digital Marketing Fundamentals, Website Planning and Structure, Website
Design using WordPress CMS

UNIT II (10 Hrs): Facebook Marketing for Business, Google AdWords’ and PPC Advertising,
YouTube and Video Marketing, E-mail Marketing for Business

UNIT III (10 Hrs): Content Creation and Promotion, Product Marketing (Google Ads, Instagram,
Facebook, YouTube etc), Blogging and Bing Advertising, Freemium and Premium Digital
Marketing Tools.

UNIT IV (10 Hrs): Lead Generation & marketing automation, GEO Marketing, Social Media
Marketing, Optimization & Advertising, Search Engine Optimization (SEO).

Suggested Reading:

• Blanchard O. (2014) Social Media ROI: Managing and Measuring Social Media Efforts
in Your Organization
• Pulizzi, J. (2013) Epic Content Marketing
• Marketing on Facebook – Best practice guide (2015) Facebook Marketing Press
• Chaffey, D., & Ellis-Chadwick, F. (2012) Digital Marketing: Strategy, Implementation
and Practice, 5/E, Pearson
• Tapp, A., & Whitten, I., & Housden, M. (2014) Principles of Direct, Database and
Digital Marketing, 5/E, Pearson
• Tasner, M. (2015) Marketing in the Moment: The Digital Marketing Guide to Generating
More Sales and Reaching Your Customers First, 2/E, Pearson
Course Outcomes: Upon the successful completion of this course, the student will be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Develop a digital marketing plan that will address common marketing challenges
CO2 Articulate the value of integrated marketing campaigns across SEO, Paid Search,
Social, Mobile, Email, Display Media, Marketing Analytics
CO3 Recognize Key Performance Indicators tied to any digital marketing program
CO4 Improve Return on Investment for any digital marketing program
CO5 Launch a new, or evolve an existing, career path in Digital Marketing

CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Exercise
Ability to identify and apply the knowledge of subject practically Workshop
in real life situations Quiz
Classroom Discussions
 MBA208: ANALYTICAL ABILITY AND PROFESSIONAL COMMUNICATION

Teaching Scheme Examination Scheme

Lecture: 3
Credits: 2 End Semester Exam – 50 Marks

Course Objectives:
The Professional communication course and Aptitude has been designed for the students with
following objectives:
• To Learn and practice principles essential for good oral and written communication
• To Speak, write, and listen with increased confidence and competence
• Develop teamwork skills and specific strategies to work effectively in teams
• To Plan and conduct information-gathering interviews
• To Research, organize, and deliver professional oral presentations
• To teach aptitude required for placement.

Hours: 30
UNIT I (5 Hrs.): Understanding the Professional Communication in global Scenario
• Communication Challenges in a Diverse, Global Marketplace
• Collaborations, Interpersonal Communication and Business Etiquettes. Self-Awareness and
Personal Effectiveness, Self-Introduction.
• Developing Positive Attitude, Ethics and Moral values, Completing Personality Tests
• Writing Professional Messages, Messages That Request or Persuade
• Formatting Professional Messages, Formatting Letters, Formatting Memos and E-mails
• Writing for Specialized Purposes, Writing Technical Documents, Writing for Social
Media, Writing Reports
• Document Design, Crafting brief Business Messages
UNIT II (10 Hrs) : Simplification , Series , Equations: Short cuts to improve calculation that
includes (multiplication , squares , cubes , etc.), Different concepts of sequence and series ,
Linear Equations and Quadratic Equations , etc.
Comparison of Quantities (Q1 & Q2) using Arithmetic: Percentage , Profit & Loss , Simple
& Compound Interest , Ratio , Average , etc.
Data Analysis (Caselets) and Data Sufficiency: Venn Diagrams , Ratio , Percentage , Average
and usage of other Arithmetical chapters.

UNIT III (15 Hrs) : Problem Solving / Puzzle-Solving: Different kinds of Arrangements
(Circular or Square or Rectangular Table , Distributions , Quantitative Reasoning.
Data Interpretation: Data Interpretation is the process of making sense out of a collection of
data that has been processed. This collection may be present in various forms like : (Pie Chart ,
Bar Graph , Line Graph or some tabular form or any other similar form and hence needs an
interpretation of some kind).
Course Outcomes: Upon the successful completion of this course, the student will be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand importance of communication in the workplace
CO2 Able to analyze factors that contribute to failure or success in professional writing;
CO3 Able to demonstrate the ability to write for different business audiences;.
CO4 Ability to demonstrate the ability to support messages and arguments with relevant
research sources;
CO5 Ability to assess the potential effects of organisational‐level factors (such as structure,
culture and change) on organisational behaviour.
CO6 Critically evaluate the potential effects of important developments in the external
environment (such as globalisation and advances in technology) on organisational
behaviour.

Reference Books:
1. How to Crack Test of Reasoning - Jaikishan and Premkishan (Arihant Publications)
2. How to prepare Quantitative Aptitude - Arun Sharma (Mcgraw Hills Publication)
 MBA251: R LAB

Teaching Scheme Examination Scheme

Lab Practical: 2
Credits: 2 End Semester practical Exam – 35
Marks

Course objectives:
➢ The course focuses to bestow hands-on introduction to R programming language.
➢ To impart basic mathematical operations using R programming language.
➢ Based on the learned course, the learner will be able to explore R for catered needs of
data visualisation.

Hours:25

UNIT I (10 Hrs): What is R and why R?, Libraries in R, Command line versus scripts, Basic
mathematical calculations using R, Functions and matrix operations using R, Working with
missing data & logical operators. Control structures in R, Use of repetition command in R,
Sorting and ordering, Issues related to indexing of a vector, Variables and factors.

UNIT II (15 hrs): Display and formatting of strings -‘paste’ function, ‘cat’ function, splitting,
replacement and manipulations with alphabets, matching of an expression in the string. Data set
and data frames, importing data files of other software and redirecting output, writing to csv
files.

Introduction to statistical functions-Introduction, Frequencies and Partition Values, Graphics and

Plots, Central tendency and Variation, Boxplot, Skewness and Kurtisis, Bivariate and three-
dimensional plots, Correlation.

Suggested Readings:
1. Introduction to Statistics and Data Analysis-With Exercises, Solutions and Applications
by Christian Heumann, Micheal Schomaker and Shalabh, Springer, 2016.
2. The R Software-Fundamentals of Programming and Statistical Anslysis-Pierre lafaye de
Micheaux, Remy Drouilhet, Benouit Liquet, Springer, 2013.
3. A Beginner’s Guide to R (Use R) by Alain F, Zuur, Elena N. Leno, Erik. H.W.G.
Springer, 2009.

Employable skills Measuring Tools

Ability to identify and apply the knowledge of subject
practically in real life situations Lab practical
 MBA252: SPSS LAB

Teaching Scheme Examination Scheme

Lab Practical: 2
Credits: 2 End Semester practical Exam – 35
Marks

Course Objective:

1. To give an overview of the capabilities of popular statistical software packages.

2. To train students in handling data files and carry out basics statistical analysis.
3. To give hands on experience about basic hypothesis testing using t tests, Chi Square tests
and ANOVA.
4. To train students in using advanced tools such as regressions, MDS, Factor Analysis etc.

Hours: 25

UNIT I (7 Hrs): Introduction to various menus, Data file, Output file, Frequently –used dialog
boxes, Editing output, Printing results. Creating and editing a data file – Variable and data view,
Value Labels. Managing Data: Listing cases, replacing missing values, computing new variables,
recording variables, exploring data, selecting cases, sorting cases, merging files, splitting files,
Visual Binning. Frequencies: Frequencies, bar charts, histograms, percentiles, Graphs: Creating
and editing graphs and charts

UNIT II (8 Hrs): Descriptive Statistics: Measures of central tendency, variability, deviation from
normality, size and stability. Cross Tabulation and chi-square analyses, The means Procedure,
Bivariate Correlation: Bivariate Correlation, Partial Correlations and the correlation matrix, The
T-test Procedure: Independent –samples, paired samples, and one sample tests

UNIT III (10 Hrs): Non Parametric Tests: Chi-Square Test, 1 sample test, 2 independent samples
test, k independent samples, 2 related samples test, k related samples, One Way ANOVA
Procedure: One way analysis of variance, General Linear model: Two –way analysis of variance,
General Linear model: three –way analysis of variance and the influence of covariates, Advanced
Tools: Simple Linear Regression , Multiple regression analysis Multidimensional scaling,
Reliability Analysis, Factor analysis, Cluster analysis.

Reference Books:
1. SPSS for Windows – Step by Step, 23.0, George and Mallery, Pearson, 10th Edition.
2. Ready, Set, Go! – A student Guide to SPSS for Windows by Pavkov and Pierce, TMGH
Edition.
3. Discovering Statistics using SAS by Andy Field & Jerry Miles, Sage Publications, 2016.

Employable skills Measuring Tools

Ability to identify and apply the knowledge of subject
practically in real life situations Lab practical
 MBA253: WRITTEN ANALYSIS AND COMMUNICATION LAB

Teaching Scheme Examination Scheme

Lectures: 3 hrs./Week Class Test – 6 Marks
Teachers Assessment – 3 Marks
Attendance – 6 Marks
Credits: 2 End Semester Exam – 35 Marks

Hours: 30
Listening, Reading, Speaking and Writing
• Listening and Reading, Listening with a Purpose, Listening Is a Skill, Active Listeners
• Reading with a Purpose, Reading Skills, Reading Techniques, Effective Reading,
Speaking in the Workplace, exercises Speaking and Presenting
• Informal and Formal Presentations, Formal Presentations, Developing a Slide
Presentation, Preparing and Evaluating the Presentation
• Interviewing Principles and Skills, Interviewing Types, Understanding the Interview
Process, Preparing for a Job Interview
• Group Discussion
• Mock Interviews Sessions
EVALUATION RUBRIC FOR COMMUNICATION

LEVEL 4 LEVEL 3 LEVEL 2 LEVEL 1

Delivery and Very clear and Clear flow of Most ideas flow Hard to follow
Enthusiasm concise flow of ideas but focus is lost the flow of ideas.
ideas. at times
Lack of
Demonstrates Demonstrates Limited evidence enthusiasm and
passionate interest in topic of interest in and interest.
interest in the and engagement engagement with
topic and with the class. the topic
engagement with
the class.
Visuals Visuals Use of visuals Limited use of No use of
augmented and related to the visuals loosely visuals.
extended material related to the
comprehension material
of the issues in
unique ways
Involvement of Excellent and Questions and Questions and Little or no
the class: salient discussion discussion discussion attempt to engage
-Questions points that addressed addressed surface the class in
-Generating elucidated important features of the learning
discussion material to information that topic
-Activities develop deep developed
understanding understanding Limited use of
activities to
Appropriate and Appropriate clarify
imaginative activities used to understanding
activities used to clarify
extend understanding
understanding in
a creative manner
Response to Excellent Good response to Satisfactory Limited response
Class Queries response to class questions response to class to questions and
student and discussion questions and discussion with
comments and with some discussion with no reference to
discussion with connection made limited reference theory/research
appropriate to to theory and
content theory/research research
supported by
theory/research
3rd and 4th SEMESTER
 MBA301: STRATEGIC MANAGEMENT
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• To expose students to various perspectives and concepts in the field of Strategic

Management
• The course would enable the students to understand the principles of strategy
formulation, implementation and control in organizations.
• To help students develop skills for applying these concepts to the solution of business
problems
• To help students master the analytical tools of strategic management

Hours:40
UNIT I (5 Hrs): Introduction: Concept of Strategy, Concept of Corporate Strategy, Strategic
Management Process, Role of strategists, Impact of Globalization

UNIT II (10 Hrs): Environmental Appraisal: BOD- Role and Functions, Board functioning in
Indian Context, Environment Scanning, Industry Analysis, Synthesis of External Factors,
External factors Analysis Summary (EFAS), Internal Scanning, Value Chain Analysis, Synthesis
of Internal Factors, Internal factors Analysis Summary (IFAS), Case Study 1

UNIT III (15 Hrs): Strategy Formulation, Strategic factors Analysis Summary (SFAS),
Business Strategy, Corporate Strategy, Functional Strategy, Strategic Choice, Case Study 2.
Blue Ocean Strategy and Fortune at the Bottom of the Pyramid Capability Capability Approach
and Strategy

UNIT V (10 Hrs): Strategy Implementation, 7-S framework, Organization Structure, Corporate
Culture, Diversification, Mergers and Acqunisition, Case Study 3.
Evaluation and Control, Strategic Information Systems, Strategic Issues in Small and Medium
Enterprises and Non-Profit Organizations

Suggested Reading:
1. Strategic Management Concepts and Cases- F.R. David, Prentice Hall of India
2. Business Policy and Strategic Management, Lawrence R. Jauch, Glueck William F., Frank
Brothers & Co
3. Strategic Management- Pearce II John A. and Robinson J.R., Richard B. And Amita Mittal,
McGraw Hill
4. Strategic Management and Business Policy- Wheelen Thomas L., Hunger J. David and
RangarajanKrish, PHI
5. Cases in Strategic Management- Budhiraja S.B. and Athreya M.B., Tata McGraw Hill
6. Business Policy and Strategic Management- KazmiAzar, Tata McGraw Hill
7. Strategic Management: Concepts and Cases- Thomson and Strickland, TMH

Course Outcomes: After reading this course students will be able to reach the following
outcomes:

COURSE OUTCOMES DESCRIPTION

CO1 Able to Understand the strategic decisions that organisations make and have an
ability to engage in strategic planning.
CO2 Able to explain the basic concepts, principles and practices associated with strategy
formulation and implementation
CO3 Able to integrate and apply knowledge gained in basic courses to the formulation and
implementation of strategy from holistic and multi-functional perspectives.
CO4 Ability to analyze and evaluate critically real life company situations and develop
creative solutions, using a strategic management perspective.
CO5 Ability to conduct and present a credible business analysis in a team setting.

CO6 Critically evaluate to understand the crucially important role that the HRM function
plays in the setting and implementation of an organisation’s strategy

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject
practically in real corporate situations Case Study
Quiz
Classroom Discussions
 MBA302: EVENT MANAGEMENT

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test - 12 Marks
Tutorials: 1 hrs./Week
Attendance – 8 Marks
Credits: 4 End Semester Exam – 40 marks
Event Organization and Presentation – 40
Marks

Course Objective: The purpose of this subject is to enable the students to acquire a general
knowledge about the "event management" and to become familiar with management techniques
and strategies required for successful planning, promotion, implementation and evaluation of
events.

Hours: 40
UNIT I (15 Hrs): Event Selection - Family, Social, Religious, Professional, Cultural,
Associates, National and International. Role of the Event Manager.
Event Proposal Preparation- Develop a mission, Establish Objectives, Preparing event
proposal, Use of planning tools, Quotation Preparation, Budgeting, Cost ascertainment of the
Event, Relevant legislations, liquor licenses, trade acts, stake holders and official bodies,
contracts

UNIT III (10 Hrs): Event Organization - Purpose, venue, timing, guest list, invitations, food &
drink, Stage Management, Concept, theme, Fabrication, equipment, light & sound, guest of
honour, speakers, media, photographers, podium, exhibition, Parking, safety and Security,
Crowed Management, Protocols, Dress Codes.

UNIT II (10 Hrs): Event Execution – Self or outsourcing, Identification of Venders, Quality
control, Pricing, Sponsorship, Major risks and emergency planning, Incident reporting,
emergency procedures, Staffing and Coordination

UNIT IV (5 Hrs): Event Closer- Report Back to the Party, Image, Branding, Advertising,
Promotional tools, Media tools, Celebrity endorsement, Ministerial/Presidential visits, personal
image issues. Breakeven point, cash flow analysis.

Suggested Readings:
1. Successful Event Management by Anton Shone & Bryn Parry, Cengage Learning
2. Event management, an integrated & practical approach by Razaq Raj, Paul Walters &Tahir
Rashid, Sage
3. Event management, a professional approach by AshutoshChaturvedi, Global India
Publications
4. Event Management by Lynn Van Der Wagen & Brenda R Carlos, Prentice Hall
Course Outcomes: By the end of this course, you should be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to obtain a sense of responsibility for the multi-disciplinary nature of event
management
CO2 Able to gain confidence and enjoyment from involvement in the dynamic industry of
event management
CO3 Able to identify best practice in the development and delivery of successful conference
and corporate gatherings
CO4 Ability to identify the key elements of a conference and the processes involved in venue
selection, registration, catering, accommodation, transport, theming, security and
entertainment
CO5 Ability to conduct and present a credible business analysis.

CO6 Identify management essentials such as developing budgets, critical paths, work
breakdown structures, risk mitigation and contingency planning.

Employable Skills Measurement tool

Understanding of various Events Case Study
Organization of Events Event Conduct
Sharing experiences Presentation
 MB303: ADVANCED DIGITAL MARKETING

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives

• To give students the opportunity to understand contemporary digital marketing from

practical and academic perspectives.
• To facilitate study of the evolving strategies and techniques of contemporary digital
marketing
• To Investigate the main forms of digital media and channels
• Master the concepts and language of digital marketing, and understand how digital
media and tools function in an organisations
• To understand the specific and intricate aspects of digital advertising ad-words as well
as campaign environment.

Hours: 40

UNIT I (10 Hrs): E-Commerce and Payment Gateway, Remarketing Strategies – Advance Level,
Google Plus for Business, LinkedIn and Twitter Marketing

UNIT II (10 Hrs): Google Analytics and Webmaster Tool, Affiliate Marketing & Google
AdSense, Digital Marketing Plan & Budget Forecast.

UNIT III (10 Hrs): Market Research & Niche Potential, Competitor and Website Analysis,
Digital Marketing Project Management.

UNIT IV (10 Hrs): Online Reputation Management, Website Data Analytics, Case Studies and
Practical Assignments, Internationally Recognized Certification Guidance (Google, Microsoft
Bing, and HubSpot).

Suggested Reading:
• Digital Marketing For Dummies by by Ryan Deiss, Russ Henneberry
• Blanchard O. (2014) Social Media ROI: Managing and Measuring Social Media Efforts
in Your Organization
• Pulizzi, J. (2013) Epic Content Marketing
• Marketing on Facebook – Best practice guide (2015) Facebook Marketing Press
 • Chaffey, D., & Ellis-Chadwick, F. (2012) Digital Marketing: Strategy, Implementation
and Practice, 5/E, Pearson
• Tapp, A., & Whitten, I., & Housden, M. (2014) Principles of Direct, Database and
Digital Marketing, 5/E, Pearson
• Tasner, M. (2015) Marketing in the Moment: The Digital Marketing Guide to Generating
More Sales and Reaching Your Customers First, 2/E, Pearson

Course Outcomes: By the end of this course, you should be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Analyze all forms of digital marketing platforms for the underlying strategic and
tactical objectives.
CO2 Assess and evaluate different forms of Digital Marketing tools and strategy for
functional relevance
CO3 Demonstrate high level of understanding and application of the theoretical and
managerial approaches to Digital Marketing
CO4 Demonstrate functional proficiency in synthesizing and evaluating Digital
CO5 Marketing strategies and tactics aligned Understanding of Digital Advertising. Usage
of Ad words in managing Campaigns.
CO6 Assess and evaluate different campaign environment.

Employable Skills Measuring Tools

Exercise
Ability to identify and apply the knowledge of subject practically Workshop
in real life situations Quiz
Classroom Discussions
FINANCE SPECIALIZATION
 MBA311: TAX PLANNING AND MANAGEMENT
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
• To acquaint the students with basic principles underlying the provisions of direct and
indirect tax laws and to develop a broad understanding of the tax laws and accepted tax
practices.
• To give an understanding of the relevant provisions of Direct Tax Code.
• To introduce practical aspects of tax planning as an important managerial decision-
making process.
• Expose the participants to real life situations involving taxation and to equip them with
techniques for taking tax-sensitive decisions.
Hours:40
UNIT I (06 Hrs): Introduction: Important definitions in Income tax act 1961, Basis of charge:
Rates of Taxes applicable for different types of assesses, Concept of Assessment Year and
Previous Year, Residential status and tax liability. Nature and Scope of Tax Planning, Tax
Avoidance & Tax Evasion

UNIT II (16 Hrs): Individual tax assessment: Tax on Individual Income – Computation of tax
under the heads of Salaries, Income from House Property, Profits & Gains of Business, Capital
Gains & Income from Other Sources.

UNIT III (10 Hrs): TDS: Carry forward and set off losses, clubbing of income, Deductions u/s
80. Computation of income and tax liability of individuals, Tax deduction at source; Advance
payment of Tax; Assessment procedures; Tax Administration: Authorities, appeals, penalties.

UNIT IV (8 Hrs.): Indirect Taxes: Concept of Indirect Taxes- Concept and features of
Indirect Tax laws. Goods and Service tax laws: An Introduction including constitutional
aspects, levy and collection of CGST and IGST- application of CGST/IGST law, concept of
supply, charge of tax, exemption from tax, Input tax credit, registration and returns.

Suggested Readings:
1. Singhania, Vinod K. and Monica Singhania. Students‟ Guide to Income Tax,
Taxmann Publications Pvt. Ltd., New Delhi.
2. Ahuja, Girish and Ravi Gupta. Systematic Approach to Taxation, Bharat Law House, Delhi.
3. V.S. Datey. Indirect Tax Law and practice, Taxmann Publications Pvt. Ltd., Delhi
4. Dr. Sanjeev Kumar. Systematic Approach to Indirect Taxes, Latest edition.
5. Pagare, Dinkar. Law and Practice of Income Tax. Sultan Chand and Sons, New Delhi.

Journals
1. Income Tax Reports. Company Law Institute of India Pvt. Ltd., Chennai.
2. Taxman. Taxman Allied Services Pvt. Ltd., New Delhi.

Course Outcomes: By the end of this course, you should be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to ILLUSTRATE how online filling of various forms and returns can be done
CO2 Able to explain different types of incomes and their taxability and expenses and their
deductibility.
CO3 CALCULATE Gross Total Income and Income Tax Liability of an individual
assesses.
CO4 Ability to learn various direct and indirect taxes and their implication in practical
situations.
CO5 ANALYZE and DISCOVER intrinsic value of a security.
CO6 DESIGN/ DEVELOP / CREATE tax saving plan.

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject practically in real
Quiz
life situations
Classroom
Discussions
 MBA 312: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objective

• To providing an in-depth knowledge of the theory and practice of portfolio management.

• To understand Important theories, techniques, regulations and certain advancements in
investment

HOURS: 40

UNIT I (6 Hours): Nature and scope of investment decision, Investment & speculation, type of
investment, investment opportunities, Risk & Return in Investment, risk return trade off;
Investment process

UNIT II (12 Hours): Equity Analysis & Valuation: General valuation framework, Time value
of money, discounting & compounding, valuation of equity & preference shares different
models, equity analysis, Risk and Return (mean variance criterion, Single Index Model),
Fundamental Analysis, Technical Analysis, Efficient Market Hypothesis & its implications to
investors.

UNIT III (12 Hours): Valuation of Bonds, Mutual Funds and Financial Derivatives
Bond Analysis Bonds: Characteristics, valuation, risk & return, Bond Price & interest rate
relationship, bond theorems, Bond duration and immunization,

Valuation of derivatives- Meaning and definition of derivatives, valuation and pricing of Future,
valuation of option using Binomial and Black Scholes model. Valuation of Mutual fund- Types
of mutual fund, various mutual fund schemes and calculation of NAV and Expense ratio

UNIT IV (10 Hours): Portfolio Management: Nature and Scope, Traditional Vs Modern
Portfolio Management, Portfolio Risk and Return –Diversification & Portfolio Risk, Portfolio
Analysis, Portfolio Selection and Portfolio Theories – Markowitz Model and Capital Assets
Pricing Model. Portfolio Revision and Performance Evaluation of Managed Portfolios-Sharp
Ratio; Treynor Ratio: Jensen’s Alpha.

Suggested Readings:
1. Sudhindra Bhat, Security Analysis And Portfolio Management, Excel Books
2. Fischer And Jordan; Security Analysis And Portfolio Management; Prentice-Hall
3. Prasanna Chandra; Investment Analysis And Portfolio Management; McGraw-Hill
4. Alexander & Bailey, Fundamentals Of Investments, PHI
5. Portfolio Management, Kevin, PHI

Course Outcomes: At the end of this course students should be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to Analyse and evaluate financial markets, how securities are traded, mutual
funds, investment companies, and investor behaviour.
CO2 Able to Construct optimal portfolios and illustrate the theory and empirical applications
of asset- pricing models.
CO3 Able to Explain macro and industry analysis, equity valuation, financial statement
analysis and technical analysis.
CO4 Ability to Analyse bond prices and yields and fixed-income portfolios.
CO5 Ability to Explain what options and futures are and their use as hedging instruments.
CO6 Able to Characterize the implications of the market efficiency evidence on active
portfolio

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject practically in real
Quiz
life situations
Classroom
Discussions
 MBA313: TECHNICAL ANALYSIS OF FINANCIAL MARKETS

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objective

• The main objective of this program is to open new dimensions to forecasting by

understanding the price movements with scientific principles & a plethora of tools &
techniques making forecasting a logical process

Hours:45 hrs

UNIT I (10 Hrs): Introduction about Technical Analysis; What is technical analysis? The
basis of technical analysis, Difference between technical vs fundamental analysis.

Type of Charts: Introduction about chart, The various types of price charts: Line chart, Bar
chart, Candlestick chart, Kagi chart, Point & Figure chart, Renko chart, Three Line Break chart
Trend lines: What is the purpose of drawing trend lines? How to plot trend lines?

UNIT II(15 Hrs): Candlestick study; One candlestick pattern: Doji, Hammer / Hanging
Man, Inverted Hammer / Shooting Star, Spinning Top, Marubozu; Double candlestick pattern:
Bullish /Bearish Engulf, Bullish /Bearish Harami, Piercing pattern /Dark cloud cover, Tweezer
Top & Bottom; Triple candlestick pattern: Morning star /Evening star, Three white shoulders /
Three black crows, Abandoned body (Bullish & Bearish), Tasuki Gap (Bullish & Bearish)

Five candlestick pattern: Rising three methods & falling three methods; Support &
Resistance: What is Support? What is Resistance? Change of support to resistance and vice
versa

Charts patterns and their study: Four stages: Accumulation, Mark-up, Distribution and Panic
liquidation; Chart patterns: Head & Shoulder, Inverted Head & Shoulder, Double top / bottom,
Flag & Pennant, Symmetrical, Ascending, Descending Triangles, Wedge Patterns, Rounding top
/ bottom, Cup & Handle, Rectangles Bullish / Bearish, Triple top / bottom

UNIT III(10 Hrs): Gaps & Gaps Analysis; Types of Gaps: Common gap, Breakaway gap,
Runaway gap, Exhaustion gap, Island cluster; Oscillators & indicators; What does a technical
indicator offer? Why use indicators? Types of indicators: Leading indicator, Lagging indicator
Moving averages: Simple moving average (SMA), Exponential moving average (EMA), How
to trade on moving averages; MACD: What is the MACD and how is it calculated? How to trade
on MACD; RSI: What is momentum? Calculation of the RSI, Divergence, How to trade on RSI

UNIT IV(10 Hrs): On Balance Volume Overview; Calculation of OBV, How to trade on OBV
Stochastic Overview, Construction, How to trade on stochastic; William %R Overview,
Signals, How to trade on William %R; Bollinger bands: Few rules for beginners, How to trade
on bb, How to use multiple indicator; Money Flow Index Overview, How to trade on MFI
Trading strategy; The Dow Theory, Background, Principal rule of the Dow theory; Elliot
Waves theory, Elliot wave basics, How to trade on Elliot waves; Fibonacci Sequence, How to
trade on Fibonacci retracement, How to trade on Fibonacci extension; Trading psychology and
how to manage the risk

COURSE OUTCOMES DESCRIPTION

CO1 Able To understand trends and turning points.
CO2 Able to develop self-trading platform by using a set of indicators.
CO3 Understanding charts and their patterns for buy-sell decisions.
CO4 Learn all candles, patterns and indicators and many more
CO5 Able to use of techniques for successful intra-day and short term trading
CO6 Learn how to generate calls in all segments either it is equity, commodity or currency.
 MBA411: CORPORATE RESTRUCTURING
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objective:
• The course would start with cost management issues- making students aware that cost
consciousness is vital to sustain profitability.
• It would discuss several value creating strategies- creating shareholder value to unlocking
shareholder value.
• Finally, we would study the linkage between employee performance and corporate
objective- how employees can be motivated to act as owners.
Hours: 40
UNIT I (6 Hrs):
Corporate Restructuring and todays dynamic world, Need, Scope and Modes of Restructuring,
Historical Background, Emerging Trends, Planning, Formulation and Execution of Various
Corporate Restructuring Strategies - Mergers, Acquisitions, Takeovers, Disinvestments and
Strategic Alliances, Demerger and Hiving off, Expanding Role of Professionals.
UNIT II(12 Hrs):
Legal, Procedural, Economic, Accounting, Taxation and Financial Aspects of Mergers and
Amalgamations, Merger Aspects under Competition Law, Amalgamation of Banking
Companies and Government Companies, Cross Border Acquisition and Merger.
Corporate Demerger and Reverse Merger, Modes of Demerger, Tax Aspects and Reliefs
Disclosure and open offer Requirements, Bail Out Takeovers and Takeover of sick units,,
Takeover Defences, Cross Border Takeovers.
UNIT III(10 Hrs):
Funding of Merger and Takeover, Financial Alternatives; Merits and Demerits, Funding through
various Types of Financial Instruments including Equity and Preference Shares, Debentures,
Securities with Differential Rights, Swaps, Stock Options; ECBs, Funding through Financial
Institutions and Banks, Rehabilitation Finance, Management Buyouts/Leveraged Buyouts,
Factors involved in Post-Merger Reorganization, Integration of Businesses and Operations,
Assessing Accomplishment of Post -Merger.
UNIT IV (12 Hrs):
Approaches to Valuation & Identifying Value Drivers, Estimating the discount rates, Growth
rates and Cash flow, dividend discount model , FCFE Model,
Valuation Techniques-• Historical Earnings Valuation, Asset Based Valuation, Market Based
Valuation.
Valuations for Different Strategies: Merger & Acquisition, Demerger, Slump Sale, Liquidation
and Corporate Insolvency, Internal & External Restructuring, Valuation of Intangibles, Valuation
of Securities.
Suggested Readings:
1. Guide to Companies Act, A.Ramaiya, LexisNexis Butterworths, Wadhwa, Nagpur
2. Guide to Company Law Procedures, M.C. Bhandari, LexisNexis Butterworths Wadhwa
Nagpur
3. ICSI, Handbook on Mergers Amalgamations and takeovers.
4. Mergers/Amalgamations, Takeovers, Joint Ventures, LLPs and Corporate Restructure, K.
R. Sampath, Snow White Publications
5. S. Ramanujam, Mergers et. al., Lexis Nexis Butter worths wadhwa Nagpur
6. Mergers and Acquisitions Strategy, Valuation and Integration Ray, , PHI

Course Outcomes: At the end of this course students should be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able To know current theory and knowledge in the field of finance
CO2 Able To master valuation techniques and skills to deal with financial data
CO3 Able To develop the ability to apply theory and analytical skills in finance to real-
world financial decisions
CO4 Ability to Analyze bond prices and yields and fixed-income portfolios.
CO5 Able to develop global and regional outlook re- grading corporate investment strategy
CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject practically in real
Quiz
life situations
Classroom
Discussions
 MBA 412: BANKING OPERATIONS MANAGEMENT

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Objective: To enable the students to get acquainted with banking procedures and operations
necessary for running business enterprise.

UNIT – I (10 Hours): Indian Banking system- central Banking in India - Functions of the
Central Bank, Central Bank and the Indian financial System, Prudential Norms of RBI, Banking
Sector reforms, Objectives, Functions & Organisational setup of Banks , Concept of Universal
banking, development bank and Investment bank
UNIT – II (10 Hours): Operational Aspect of commercial banks in India- Relationship
between Banker and customers, Types of customer a/c, Permitted activities of Commercial
Banks in India ,Cheques, Endorsement, Presentment, Dishonour, Rights and liabilities of Paying
and collecting Banker, Employment of funds by Commercial Banks, Types of securities, mode
of creating charge, Bank guarantees, ,Opening of accounts for various types of customers,
Principles of Lending, Credit management, Credit monitoring, NPA management
UNIT – III (10 Hours): Different types of documents - Documentation procedure, Stamping of
documents, securities - different modes of charging - types of collaterals and their characteristics
- Priority sector lending - targets, issues, problems - Financial Inclusion. Agriculture / SMEs /
SHGs / SSI /Tiny sector financing - New products and services, Credit cards / Home loans
/personal loans / consumer loans - Ancillary Services - Remittances, Safe Deposit Lockers etc.
UNIT – IV (10 Hours): Changing Patterns in Banking Operations: Core Banking, Electronic
products – Electronic payment system, Mobile Banking, Internet Banking, Electronic fund
transfer system: RTGS, NEFT & SWIFT, Merchandise banking, Credit cards and ECS, Global
developments in banking technology, Computer audit, Banking security system, Consolidation
of Banking, Financial inclusion

Suggested Readings:
1. Banking Law & Practice, by P.N. Varshney.
2. Banking Operations Management by Bimal Jaiswal
3. Banking Theory & Practice by M.L.Jhinghan
4. Practice & Law of Banking, by H.R. Suneja.
5. Practice & Law of Banking, by H.C. Agrawal.
6. Commercial Banking Vol. I & II, by Indian Institute of Bankers.

COURSE OUTCOMES DESCRIPTION

CO1 RECALL the structure and components of Indian financial system through banking
 operations & Financial Markets.
CO2 UNDERSTAND the concepts of financial markets, their working and importance.
CO3 ILLUSTRATE the working and contribution of Banks and NBFCs to the Indian
Economy.
CO4 ANALYZE the linkages in the Financial Markets.
CO5 EXPLAIN the various banking and accounting transactions.
CO6 DEVELOP necessary competencies expected of a finance professional.

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject practically in real
Quiz
life situations
Classroom
Discussions
 MBA 413: FINANCIAL MARKET & SERVICES
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Objective: This subject is to give the students an insight into the principles, operational policies
and practices of the prominent Financial Markets and Institutions, their structure and
functioning in the changing economic scenario, and to make critical appraisal of the working of
stock exchanges in India.

HOURS: 40
UNIT I(8 Hours): An overview of the Indian Financial Systems- The constituents of a
Financial System Markets, Financial Market as a part of Financial System. Money Market-its
components, instruments and Intermediaries, Capital Market – its components, instruments and
Intermediaries

UNIT II(12 Hours): Management of Public offer- Market of new issues –Public Offer, Private
Placement Rights Issue, Initial Public Offer (IPO), Book Building through Online IPO; ASBA,
Eligibility to issue securities, Pricing of Issues- Fixed versus Book Building issues, Allotment of
Shares-Basis of Allotment, Recent trends in public issues

UNIT III(10 Hours): Stock Exchange operation: Concept, characteristics and functions of
secondary market- Types of stock exchange, different segments at stock exchange, trading
mechanism at stock exchange, clearing and settlement process. Stock Market indices- Meaning,
Purpose, and Consideration in developing index, Methods (Weighted Aggregate Value method,
Weighted Average of Price Relatives method, Free-Float method

UNIT IV(10 hours): Financial Services and Non Depository Institutions: Various fund based
and fee based financial services- Leasing, Hire purchase, Factoring, Forfaiting, Merchant
Banking, Credit rating, Custodial services etc. Mutual Funds: Types of mutual funds schemes,
ETFs, hedge funds, venture capital funds, private equity funds and regulation.

Suggested Readings:
1. Kohn Meir, Financial Institutions and Markets, Oxford University Press.
2. Madura Jeff, Financial Markets and Institutions, South Western Cengage Learning.
3. Mishkin, Fredrick S. and Stanley G. Eakins, Financial Markets and Institutions, Pearson
Education India.
4. Financial Institutions and Markets, Bhole LM, Tata Mc Graw Hill, 2008
5.Indian Financial System, Khan M Y., Tata Mc Graw Hill, 2009
6. Management of Indian Financial Institutions, Srivastava, R M ., Himalaya Publishing House,
Mumbai, 2005
7. Investments and Securities Markets in India, Avadhani V A., Himalaya Publishing House,
2004
8. Development Banking in India and Abroad, Srinivasan NP and Saravanavel, P., Kalyani
Publications, Ludhiyana, 2001

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to understand the role and function of the financial system in reference to the
macro economy
CO2 Able to demonstrate an awareness of the current structure and regulation of the Indian
financial services sector
CO3 Able to evaluate and create strategies to promote financial products and services.
CO4 Ability to operational policies and practices of the prominent Financial Markets and
Institutions
CO5 Ability to mitigate and manage the credit risk as a professional risk manager
CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject practically in real
Quiz
life situations
Classroom
Discussions
 MBA414: MUTUAL FUND
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
Mutual funds can play an important role in Indian Economy. The course aims to help the
students in:
1. Analyze the development of Mutual funds
2. Understanding the extent to which Investors are Protected
3. Analyze the Mutual fund Regulation
4. Know the recent developments in Mutual fund Industry
HOURS:40

UNIT I (10 Hrs): Mutual Fund Structures; Fund of Funds, Exchange Traded Funds, Real Estate
Mutual Funds, Venture Capital Funds, Private Equity Funds, International funds
Legal and Regulatory Environment of Mutual Funds; Regulatory Framework for Real Estate
Mutual Funds, Investment Norms for Mutual Funds, SEBI Norms for Mutual Funds’ investment
in Derivatives, SEBI norms with respect to change in controlling interest of an AMC, Changes in
Mutual Fund Schemes; Fund Distribution and Sales Practices, Internet and Mobile Technologies,
Stock Exchanges

UNIT II (10 Hrs): Investment and Risk Management: Fundamental Analysis, Technical
Analysis, Quantitative Analysis, Debt Investment Management, Issues for a Debt Fund Manager,
Derivatives, Application of Derivatives
Valuation of Schemes: Equities, Debt, Non-Performing Assets and Provisioning for NPAs, Gold,
Real Estate, Accounting; Net Asset Value, Investor Transactions, Distributable Reserves, Unique
Aspects of Real Estate Schemes Accounting

UNIT III(10 Hrs): Taxation; Taxes for AMCs: Securities Transaction Tax and Income
Distribution Tax, Taxes for Investors: Securities Transaction Tax, Taxes on Dividend, Capital
Gains, Set-off, and Carry Forward of Losses, Dividend Stripping and Bonus Stripping.
Investor Services; New Fund Offer, Open-end Fund, Closed-end Fund, Exchange Traded Fund,
Nomination and Pledge

UNIT IV (10 Hrs): Scheme Evaluation; Measures of Return, Measures of Risk, Benchmarks and
Relative Returns, Risk-adjusted Returns, Limitations of Quantitative Evaluation
Asset Classes and Alternate Investment Products: Historical Returns, Perspectives on Asset
Class Returns, Alternative Investment Products
Cases in Financial Planning, Practical Aspects of Financial Planning (cases/examples)
Ethics and Investor Protection, Safeguards in Mutual Fund Structure, Regulatory Steps for
Protecting Investors Against Fraud
MARKETING SPECIALIZATION
 MBA 316: SALES AND DISTRIBUTION
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives: Upon completion of this subject, participants should have an ability to:
➢ Acquaint with the concepts which are helpful in developing and managing sales force
and marketing channels to gain competitive advantage.
➢ Familiarize with the concepts, techniques and the practical aspects of the key decision-
making variables in distribution channel management.
Hours: 40

UNIT I (12 Hrs): Introduction to Sales Management & Sales Control: Selling Vs Marketing-
the argument continues, Psychology of selling-why people buy, Sales knowledge-customers,
products and technologies, SPIN selling, Sales Negotiations, Role of Sales Manager, Time,
territory and self-management, Sales Force Automation. Sales Territory: Concept and process of
devising sales territories. Sales forecasting and Sales Potential, Sales Forecasting Techniques
Sales Budget: Purpose and Procedure Sales Quotas: Concept and types.

UNIT II (08 Hrs): Managing the Sales Force: Concepts of sales force management:
Recruitment and Selection of sales personnel. Sales Training: Areas of sales training: Company
specific knowledge, product knowledge, industry and market trend knowledge, and customer
education. Compensating and motivating sales force. Routing and scheduling of sales force.
Sales audit

UNIT III (10 Hrs): Distribution Channel Strategies: Distribution Channels: Concept,
Functions and Types. Distribution channel strategy and features of effective channel design.
Channel Conflict: Concept and stages, conflict management International distribution strategy.

UNIT IV (10 Hrs): Logistics and Supply Chain Management: Definition & scope of
logistics, Components of logistics. Inventory management decisions: Concept of EOQ, ROP,
JIT, online inventory management Out bound Logistics: Transportation decision, location and
warehousing decisions Concept and scope of Supply chain management. Components of Supply
Chain Management.

Suggested Readings
1. Sales Management: Principle, Process and Practice Donaldson B - (Palgrave) 2008, 3e
2. Sales & Distribution Management, Panda, Sahadev- (Oxford) 2009 (13th impression),1e
3. Sales Force Management, Spiro - (Tata Mc Graw Hill) 2009,11e
4. Sales Management: Decisions, Strategies and Cases Still Richard R, Cundiff Edward W.
and Govoni Norman A.P - (PHI) 2008,5e
5. Marketing Channels, Rosenbloom – (Cengage Learning) 2010, 7e
6. Marketing Channels, Coughlan A.T., Stern Louis W., EL-Ansary A.I. and Anderson E -
(PHI/Pearson) 2009 ,7e
7. Marketing Channels, Churchill, Ford, (TMH) 2009, 9e

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to illustrate the fundamentals of Distribution channels, Logistics and Supply
Chain Management
CO2 Able to Explain and discuss the general concepts of sales and distribution
management.
CO3 Able to Recognise and demonstrate the significant responsibilities of sales person.
CO4 Able to Describe and Formulate strategies to effectively manage company’s sales
operations.
CO5 Able to evaluate the role of Sales manager and his/ her responsibilities in recruiting,
motivating, managing and leading sales team
CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA 317: SERVICE MANAGEMENT
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives: Upon completion of this subject, participants should have an ability to:
➢ Assess market opportunities in service organizations by analyzing their customers, competitors,
collaborators, context, and strengths and weaknesses.
➢ Develop effective marketing strategies and skills to achieve organizational objectives in service
marketing setup.
➢ To apply key service marketing terms and concepts in apply them in complex business situations.
➢ To utilize a framework for understanding the marketing challenges faced by service
organizations doing business around the world.

UNIT I (10 Hrs): Understanding Service markets, products and customers; Augmented service
marketing mix; New perspectives on marketing in service economy; Customer Behaviour in
Service encounters, Understanding customer expectations and perceptions of Services; Customer
Satisfaction & Service Quality, Service Quality Models.

UNIT II (10 Hrs): Segmenting, Targeting and Positioning Services in competitive market;
Developing service concepts: core & supplementary elements; Service accessibility through
physical and electronic channels; Service pricing and revenue management; Educating and
engaging customers and promoting the value preposition.

UNIT III (10 Hrs): Designing and managing the customer interface: Service process, Service
Encounter and Service Blue Print; Balancing Demand and capacity; Service Recovery and
customer feedback; Crafting the service environment; Managing People for Service Advantage.

UNIT IV (10 Hrs): Managing Relationships and building Loyalty; Customer Profitability and
Lifetime value; Service Leadership; Services in Global Perspective, Principal Driving Force in
Global Marketing of Services, Key Decisions in Global Marketing.
Suggested Readings:
 1. Services Marketing-Integrated Customer focus across the firm Zeithaml - (Tata Mc
Graw Hill) 2004, 3e
2. Services Marketing: People, Technology and Strategy Love lock Christopher -
(Pearson Education) 2009, 5e
3. Services Marketing, Rama Mohana Rao - (Person Education) 2009, 1e
4. Services Marketing, Govind Apte - (Oxford University Press) 2010, 1e (13th
Impression)
5. Services Marketing, Rajendra Nargundkar - (TMH) 2004, 2e
6. Services: Marketing, Operations & Management, Jauhari & Dutta- (Oxford
University Press) 2009, 1e

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to explain and discuss the general concepts of marketing in service marketing
setups.
CO2 Able to Understand the typical challenges faced in marketing of services and their
resulting implications.
CO3 Able to understand the nuances of buying behaviour in service marketing setup.
CO4 Able to explain the concepts of segmentation, targeting and positioning in framing
cutting edge marketing strategies in service marketing setup.
CO5 Able to understand service marketing concepts and challenges in global setup
CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA318: MARKETING OF FINANCIAL SERVICES
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

HOURS:40

UNIT I(10 Hrs): Financial Market Fundamentals: Equity Markets: Capital Markets, Role in the
Economy, Brief History of BSE and NSE. Trade lifecycle of a financial instrument, Market
Participants in the Equity markets with perspectives on 'Buy' side and 'Sell' side, Key
terminologies related to the Equity markets. Bond Markets: Introduction to bond markets, how
bond markets operate? Key terminologies related to the bond markets. Regulatory aspects of the
Bond Markets, Key players in the Bond Markets (such as FIIs, Hedge Funds etc.) Debt
Instruments: Debt instruments and their classification based on type of issuer, and basis
characteristics. Money Market Instruments (such as Certificate of Deposit, Re-purchase
''Agreements etc.)

UNIT II(10 Hrs): Insurance: Basics of Insurance: Basic understanding of insurance products,
types of insurance policies – Role of IRDA, Insurance industry in India. General Insurance:
Types of liabilities covered, extent of insurance value, and conditions. Life Insurance: Basic
concept of Life Insurance, its beneficiaries and its types, Concept of Term Insurance and its
various types, Traditional Life Insurance and its difference from Term Insurance, Whole Life
Policy and Endowment Policy and the differences between them. ULIP and its comparison with
conventional plans and Mutual Funds. Marketing Channels in Insurance Markets: Various
channel members in the Industry such as Insurance Agents, Distributors, etc. Basic
Understanding: Property and casualty/liability insurance, Commercial Insurance, Health
Insurance.

UNIT III(10 Hrs): Other Financial Services: Leasing / Hire Purchase: Definition, meaning, types,
process, advantages, limitations, financial implications. Housing Finance: Major institutions
involved, types, rate of interest, advantages, scenario in India. Credit Cards: Meaning, types,
growth, advantages and disadvantages, growth in India. Credit Rating Services: Origin,
definition, advantages, credit rating agencies - global and Indian, symbols, CRISIL, ICRA,
equity ratings, CIBIL, scope in India. Other Services: Factoring, forfeiting, bill discounting,
consumer finance and venture capital.

UNIT IV(10 Hrs): Marketing of Financial Services: Importance of Financial Planning:

identification of investment needs for retail investors, studying investment behavior - Houeshold
Vs. Institutional Investors. Alternate Investment Products: Introduction to Alternate Investments
and their various products and services, Portfolio Management Services and their features, Tax
regulations from an Investment Advisor point of view. Career opportunities in Marketing of
Financial Services.

Suggested Text Books:

1. Financial Services, M Y Khan, Tata McGraw-Hill

2. Financial Services & Markets, Dr. Punithavathy Pandian, Vikas Publication
3. Marketing of Financial Services, V.A. Avadhani, Himalaya Publishing House
4. Financial Services Marketing, Christine Ennew , Nigel Waite
5. Financial Services, Nalini Prava Tripathy, Prentice Hall of India Private Limited

COURSE OUTCOMES DESCRIPTION

CO1 RECALL and DESCRIBE the key terminology of Financial Services.
CO2 DESCRIBE the various types of financial products and services.
CO3 DEVELOP FAQs for each kind of financial products and services from an investment advisor’s
perspective.
CO4 COMPARE and CONTRAST the various types of financial products and services and ILLUSTRATE
their benefits and limitations.
CO5 EVALUATE the financial products and services from an investment perspective for various kinds of
investors.
CO6 COLLECT the application forms for all kinds of investments and DISCUSS each of them.
 319: PERSONAL SELLING LAB
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

HOURS: 40

UNIT I(10 Hrs): Personal Selling & Salesmanship: Defining Personal selling and salesmanship,
Selling as a profession, Objectives and importance of personal selling, Essentials of Personal
Selling, Traditional & Modern Selling Approach, Ethical and Legal Considerations in Personal
Selling, Role of Selling in Marketing, Types of selling, Qualities of Winning Sales Professionals
- Physical, Mental, Social and Character Traits. Theories of Selling: AIDA, Right set of
circumstances theory of selling, Buying Formula theory of selling, Behavioral Equation theory,
Career in Personal Selling / Sales; What Companies Look for in New Salespeople.

UNIT II(10 Hrs): Personal Selling Process: Prospecting- objectives, sources and methods, Lead
Generation, Getting appointment, Sales Responsibilities and Preparation; Pre approach-step
toward sales planning-elements of sales call planning; Customer need discovery & Analysis;
Approach- sales presentation/ demonstration- selection of appropriate presentation method,
essentials of presentation, sales presentation mix- persuasive communication, visual presentation
and dramatization, Use of questions- Direct questions, non- directive questions, rephrasing,
redirect questions; Sales Leads, Account Management, Building long-term partnership by
Selling, Strategic Understanding of Company, Products, Competition, and Markets Strategic
Understanding of Company, Strategic Understanding of Products.

UNIT III(10 Hrs): Personal Selling Process: Handling objection- hidden, stalling, no need,
money objection, etc., objection handling techniques, Closing the sale- reading buying signals,
closing techniques- the alternative choice, assumptive, the compliment, the summary, the
continuous, the minor point, the tea account, the standing room and the probability; Follow up
after sales- Discuss service requirements, handling complaints, Key Account Management.
Customer services: meaning of Customer Service, Importance of Customer Satisfaction
Customer Follow-Up Strategies, Customer Service Questionnaire, Evaluating Customer Service.

UNIT IV(10 Hrs): Personal Selling Skills: Negotiation, Body Language- Space, Moments, Eye
Contacts & Postures, Follow up Calls, Writing Effective Sales Letters and e- mails,
Communicating Effectively with Diverse Customers – Meaning of Communication, Developing
Communication Skills, essentials of Effective Communicator, Communication Styles, making ,
Listening Skills, Presentation and Demonstration, , Positive Mental Attitude, Goal Setting,
Effective Dressing, Managing Yourself, choice of Communication Style, Communication and
Trust Building

Managing Time and Territory Self-Management Effectiveness and Efficiency Sales Activities,
Setting Priorities Account And Territory Management, Cold Call Mechanism, Personal Selling
Applications and Situations: Selling of services- financial, IT and telecommunication,
advertising, education; Selling of industrial products- raw material, capital goods, supplies;
Selling of consumer goods- convenience, shopping and specialty goods; International selling;
Selling in rural markets; Selling high and low involvement products; Selling to new and existing
customers Market; Selling to end users, intermediaries, government departments and agencies;
Selling individual and groups.

Suggested Text Books:

1. Fundamentals of Selling by Charles M. Futrell, Tata McGraw Hill 10th Edition

2. A B C’ s of Selling by Charles M. Futrell, AITBS, New Delhi,
3. World Class Selling by Roy Chitwood, JAICO Publishing House
4. Successful Selling Solutions by Julian Clay, Viva Books
5. Value Added Selling by Tom Reilly, TMGH
6. Achieving Sales Excellence by Howard Stevens, Viva Books Pvt. Ltd.
7. Power Sales Presentation by Stephan Schiffman, Adams Media Corporations.
8. Sales Essentials by Stephan Schiffman, Avon Massachusset
9. Smarter Selling by Keith Dugdale& Lambert, Prentice Hall.
10. Successful Sales- Get Brilliant Results Fast by Pauline Rowson, Viva Books.
11. Successful Selling Skills by Richard Denny, The Sunday Times.
12. The Art and Science of Negotiation by Raiffa H, Cambridge: Belknap/Harvard Press
13. Getting to Yes by Fisher R and Ury W, Harmondsworth Middlesex, GB Penguin Books

COURSE OUTCOMES DESCRIPTION

CO1 LIST the key terms in selling and DESCRIBE the qualities of Winning Sales
Professionals
CO2 EXPLAIN the theories and concepts that are central to personal selling.
CO3 Apply the interpersonal and team skills necessary in successful relationship selling.
CO4 ILLUSTRATE the use of various sales techniques needed to achieve a profitable sale
in a real world scenario for a real world product/ service / e- product / e-service.
CO5 DEVELOP a customer plan that identifies all elements of personal selling, essential to
creating successful sales in a real world scenario for a real world product/ service / e-
product / e-service.
CO6 CREATE sales presentation for a real world product/ service / e-product / e- service
and for variety of selling situations.
 MBA 416: CONSUMER BEHAVIOUR & INTEGRATED MARKETING
COMMUNICATION
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives: Upon completion of this subject, participants should have an ability to:
• Assess the nuances of consumer buying behavior, advertising and branding and further analyzing
market opportunities by analyzing customers, competitors, collaborators, context, and strengths
and weaknesses of a company.
• Develop effective marketing strategies and skills to achieve organizational objectives.
• To utilize a framework for understanding the marketing challenges faced by organizations doing
business around the world.
• To acquire skills to locate problem areas in organisational settings, and plan, organise, design,
and conduct research to help solve the identified problems.
Hours: 40

Unit-I (10 Hrs): Consumer Behaviour in 21st Century; Understanding Consumer Markets and
Business Markets, Consumerism: consumer rights, consumer protection & dispute redressal,
External influences on consumer behaviour: Cross cultural variations, family and households and
group influence, Changing Indian society- values, demographics & social stratification.

Unit-II (10 Hrs): Individual determinates of consumer behaviour: Perception, Learning,

Memory, Motivation, Personality and Attitude, Self-Concept & Lifestyle; Consumers as decision
makers, Consumer decision process. Perceptual mapping.

Unit III (10 Hrs): IMC in 21st century, developing effective communications; Marketing
communication mix, Managing IMC process, Events and experiences, Sales Promotion, Public
Relations, Direct and interactive marketing, Word of Mouth & Personal Selling

Unit IV (10 Hrs): Developing and managing an advertising program, Campaign Planning,
Message Creation, Copywriting, Advertising Appeals, Layout Design, Media Planning, Testing
of Advertising effectiveness, Advertising Agencies.
Suggested Readings:
1. Consumer behavior - David, Loudan&Bitta, Tata McGraw Hill, 2002, 4th Ed.
2. Consumer Behavior - Leon Schiffman, Lesslie Lazar Kanuk-Pearson/PHI,2008, 8thEd.
3. Consumer Behavior - Hawkins, Best, Coney, TMH, New Delhi, 2002, 8th Ed.
4. Consumer Behavior - Michael R.Solomon, PHI, New Delhi, 2003, 5th Ed.
5. Brand Positioning Strategies for Competitive Advantage- Subrato Sengupta, Tata Mc
Graw Hill, 2005, 2nd Ed.
6. Advertising Management- Aaker, David A et al. Prentice Hall, India, 1996, 5th Ed.
7. Advertising and Promotion Management- Rossiter, John R / Percy, Larry. Mc Graw Hill,
1997, 2nd Ed.

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to explain and discuss the general concepts about buying behaviour and
integrated marketing communications
CO2 Able to discuss consumer and buyer behaviour models as they influence customer
purchase decision‐making
CO3 Understanding the application of the concepts of strategic marketing (segmentation,
targeting and positioning) in framing cutting edge marketing strategies.
CO4 Able to explain the prospect of the global market and application of digitalization to
reach there.
CO5 Able to understand service marketing concepts and challenges in global setup
CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA 417: RURAL MARKETING
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives: Upon completion of this subject, participants should have an ability to:
➢ To understand nuances of Indian rural markets structure and system in India.
➢ Understand the typical rural buying behaviour of rural consumers, rural markets
research, and rural market segmentation and targeting.
➢ Formulate the cutting-edge marketing strategies across product and service categories in
rural market setup.

Hours: 40
UNIT I (10 Hrs): Rural Hinterland-Characteristics and Dimensions, Rural Urban dichotomy,
Growing Corporate interest in rural market, Challenges in Rural Marketing; Assessing rural
Market opportunities, Rural Demand Dimensions: Thomson rule of Marketing Index, MICA
rating, Lin Quest.

UNIT II (10 Hrs): Strategic Marketing in rural context; rural market offerings: rural product and
brand decisions, No-frills pricing for value maximization; Educating customers and building
trust in rural Markets, Innovative distribution pattern and methods in rural markets.

UNIT III (08 Hrs): Rural Marketing Strategies: Rural Marketing of FMCG, Rural marketing of
consumer durables; Marketing of agricultural products, Agricultural inputs and their types,
Agricultural marketing, Marketed & Marketable Surplus, Marketing rural non-farm products,
Different marketing agencies and institutions, New Trends in Indian agriculture.

UNIT V (12 Hrs): Rural development administration: New Panchayati Raj System, NGOs in
rural development, Information technology and village development, e-governance, New
Economic reforms & rural development; Agricultural and non-agricultural finance, Sources of
finance, NABARD, RRBs and rural development banks, constraints in credit delivery system.

Suggested Readings:
1. Rural- Marketing- Text & Cases, Krishnamacharyulu C S G, Ramakrishnan Lalitha -
(Pearson) 2011,2 e
2. New Perspectives in Rural & Ahicultural Marketing, Ramakishen Y-: Jaico publishing
2011, 2 e
3. Rural Marketing Concepts & Practices, Dogra Balram, Ghuman Karminder- (Tata Mc
Graw-Hill) 2009, 4th Reprint, 1e
4. Rural Marketing- Environment Problems & Strategies, Gopalaswamy T P- (Vikas
Publishing House) 2009, Revised 3 e
5. Rural Marketing- Targeting the Non-urban consumer, Velayudhan Sanal Kumar-
(Response, SAGE Publication) 2002,1 e

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to explain and discuss the general concepts about rural marketing management
and the rural marketing process
CO2 Able to assess the challenges and opportunities in the field of rural marketing in India
and expose the students to the rural market environment
CO3 Able to apply adaptations to the unique rural marketing mix elements to meet the
needs of rural consumers
CO4 Able to understand the concept and methodology for conducting the research in rural
market.
CO5 Able to understand challenges in global setup
CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA 418:INTERNATIONAL MARKETING
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives
• To develop knowledge and understanding of key issues associated with international
marketing:
1. Importance of global and international marketing
2. Motives to internationalization
3. The influence of macro-environment on market selection
4. Market entry modes
5. Specific international issues affecting the 4Ps
6. Financial, ethical, and organizational issues involved in international marketing
• To develop skills in researching and analyzing international marketing opportunities

Hours: 40
Unit I(10 Hrs): Why go global- drivers of globalization, Internationalization stages and
international marketing orientation; Dynamic environment of international trade: Socio-cultural
dynamics in assessing global markets, International politico-legal environments-playing by the
rules, economic environments.

Unit II(10 Hrs): Assessing Global Market opportunities: Developing worldwide vision through
market intelligence; Global Marketing strategies for strategic advantage: International market
offerings for consumers and business: International product decisions, developing international
brands, Pricing and revenue management for international market, Ensuring accessibility through
international marketing channels, Educating and engaging international customers and promoting
the value preposition.

Unit III(10 Hrs): Global entry and operating strategies - exporting; turnkey projects; licensing;
contract manufacturing; foreign Assembly, foreign production; joint ventures; production in free
areas; third country location; counter trade; strategic alliance; Trade in services.
Unit IV(10 Hrs): International marketing organization - export department, subsidiary; foreign
branches/offices, global organization; Multinational corporations; Trends, problems and
prospects of globalization of Indian business; Negotiating with international customers, partners
and regulators.

Suggested Reading:
1. International Marketing - P.K. Vasudeva, Excel
2. International Business- competing in the Global market Place- Charles W.L. Hill- TMH
3. International Marketing- Jain, Subhash., South – Western Thomson Learning
4. International Marketing- Cateura Philip and Graham John, Tata McGraw Hill

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to developed an understanding of major issues related to international
marketing
CO2 Able to developed an understanding of major issues related to international marketing
CO3 Able to developed skills in researching and analyzing trends in global markets and in
modern marketing practice.
CO4 Able to assess an organization's ability to enter and compete in international markets.
CO5 Able to understand challenges in global setup
CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA419: MARKETING ANALYTICS
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Hours:40

UNIT I(10 Hrs): Segmentation Analytics: Market Segmentation Variables, Market Segmentation
Types, Marketing Data Landscape, Data for Segmentation, Analytics for Need Based
Segmentation - Voice of the Customer, Managing “Voice of the Customer” Data, Customer Co-
Creation, RFM Analysis, Life Cycle Segmentation, Cross Tabulation Segmentation, Regression
based segmentation, Clustering, Conjoint Analysis Segmentation, The Cluster Analysis +
Discriminant Analysis Approach

UNIT II(10 Hrs): Approaches to Choosing Target Segment/s: Rationale for Segment Targeting,
Analytics for Perceptual Mapping and Product Positioning, Product Positioning, Multi
Dimensional Scaling (MDS) and Factor Analysis, Relevance of Mapping for Product
Positioning, Preference Mapping, Incorporating Preferences in Perceptual Mapping.
Analytics for Product/Service Design: The Relevance of Trade-off Approaches, Conjoint
Analysis, Approaches to Conjoint Analysis, Interpreting Conjoint Results, Optimizing Design
using Conjoint Results.

UNIT III(10 Hrs): Analytics for Tracking Customer Growth: Rationale for Customer Analytics,
Customer acquisition cost, Customer Churn, Customer Attrition models, Customer lifetime
value, Net promoter score, Calculating the number of new customers, Calculating average
customer age & Days to convert, Calculating customer acquisition cost & Average purchases,
Calculating touch points & Lead conversion, Analysing age demographics, First contact with
customer, Customer satisfaction, Understanding customer engagement, Diffusion Models - The
Bass Model.

UNIT IV(10 Hrs): Modelling New Marketing Initiatives: Introduction to modelling, Evaluating
new ad channels, Modelling tips and best practices, Projecting ad revenue, Projecting organic
follower revenue, Projecting expenses, Calculating net profit and breakeven, Understanding ROI,
Calculating returns, Creating a single-variable sensitivity table, Creating a multi-variable
sensitivity table. (5+1)

Suggested Text Books:

1. Marketing Analytics: Data-Driven Techniques with Microsoft Excel, Wayne L. Winston

2. Marketing Analytics: Strategic Models and Metrics, Stephan Sorger
 3. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data
Techniques, Mike Grigsby
4. Cutting-edge Marketing Analytics: Real World Cases and Data Sets for Hands on
Learning, Paul Farris, Rajkumar Venkatesan, and Ronald T. Wilcox

Course outcomes: On successful completion of the course the learner will be able to

COURSE OUTCOMES DESCRIPTION

CO1 DESCRIBE the use of Voice of the Customer data in making data driven marketing
decisions
CO2 DEMONSTRATE an understanding of utility theory to measure customer preferences
and choices.
CO3 IDENTIFY what customers’ value in a product, and assess what they are willing to pay
for it.
CO4 ILLUSTRATE the use of various tools and frameworks to solve strategic marketing
problems using marketing data.
CO5 DETERMINE the most effective target markets.
CO6 DESIGN a study that incorporates the key tools of Marketing Analytics.
HR SPECIALIZATION
 MBA321: ORGANIZATIONAL CHANGE & DEVELOPMENT
Teaching Scheme Examination Scheme
Lectures: 4 hrs./Week Class Test -12Marks
Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
• To understand the nature of the developmental process in organizations.
• To comprehend the main derives and approaches of the change.
• To realize and apply the stages of the organizational development process.
• To equip students with knowledge & skills required for effective change and
organizational development.
• To Provide students with knowledge of resistance to change and techniques of handing it.

Hours: 40

UNIT I (10 Hours): Introduction: Concept of organization, function of organization, Typology

of organization, Virtual Organization, Organizational Development, Evolution: Kurt Lewin,
Robert, McGregor Change: Introduction, meaning, need, implications. Understanding personal
change, components of personal change: Self-awareness, Self-analysis, Self-efficacy, Self-
esteem, Organizational roles – making organizational and personal role effective

UNIT II (10 Hours): Change Theory: Organizational Change: Force Field Analysis,
Managerial approaches for implementing change. Change management: facilitating change,
dealing with individual and group resistances, intervention strategies. Organizational Culture &
Change: formal & informal components of organizational culture, functions, creating &
sustaining culture, designing strategy for cultural change.

UNIT III (10 Hours): Organizational Design: Organizational Design, Work Organization:
Analysing and Organising Work, Emerging Issues of Work Organisation and Quality of Work
Life Balance.

UNIT VI (10 Hours): Organizational Analysis: Organizational Analysis: Organisational

Diagnosis-Tools and Techniques, Questionnaire and Interview as Diagnostic Tools, Workshops,
Task-forces and Other Methods.

Suggested Readings:
1. Change & Knowledge Management -R.L. Nandeshwar, Bala Krishna Jayasimha, Excel
2. Management of Organizational Change -K Harigopal, Response Books
3. Managing Organizational Change -V Nilkant, S Ramnarayan Response Books
4. Managing organizational change -Palmer, Dunford, Akin, Tata McGraw Hill
5. Organization Change and Development- Kavith Singh, Excel Books.
COURSE OUTCOMES : After completion of this course, the student will be able to
COURSE OUTCOMES DESCRIPTION
CO1 Ability to gain knowledge about organizational development process.
CO2 Able to understand change and development of organizations
CO3 Able to understanding of the change management model.
CO4 Able to gain skills needed to develop an action plan for the development process.
CO5 Able to understanding of change resistance and how to handle it
CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA 322: TRAINING & DEVELOPMENT

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
• To give a detailed overview of the concept of training and development.
• To familiarize the students with the methods of training and development.
• Making the students understand the usefulness of training in an organization.
• To make them aware about types of training.
• Describing in detail the process of training need assessment.
• To discuss the latest trends and methods in training and development.

Hours: 40
UNIT I (10 Hrs): Concept and nature of training, Training, Development and Education.
Objective of Training, Need and importance of training, Types of Trainers, Principles of
Learning. Training Need Assessment, Training needs Analysis (Person, Task, and Organization),
Methods and processes.

UNIT II (10 Hrs): Training: Types of training, methods of training, Vestibule training,
Simulation Development techniques, Management Development Programme: Meaning and
nature, Methods of Executive Development, Job rotation, Sensitivity Training, Simulation
methods of Executive development

UNIT III (10Hrs): Training Program: Trainer Identification, Designing a training module for
any sector, Budgeting of Training, Preparation of short project on designing a training module
with hypothetical budget, Technology in Training: CBT, Multimedia Training, E-
Learning/Online Learning, Distance Learning, Evaluation of Training Program: Kirkpatrick
Model of Evaluation, CIRO Model, Cost-Benefit Analysis, ROI of Training.

UNIT IV (10Hrs): Human Resource Development: Concept, HRD Vs Personnel Function,

HRD culture and climate, HRD Matrix, HRD Sub-system, OCTAPACE Culture.

Text and Reference Books

1. Training for Development- Sahu R. K., Excel Books
2. Training & Development Concepts & Application- Tapomoy Deb, Ane Books
3. Employee Training and Development- Raymond Noe, McGraw-Hill Companies
4. 360 Degree Feedback, Competency Mapping and Assessment Centre- Radha Sharma, McGraw-
Hill.
COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to gain knowledge about concepts of training and development
CO2 Able to understand the typical challenges faced by companies and employees during
the training programme.
CO3 Able to understand the various methods of training and development
CO4 Able to gain knowledge of Training Need Assessment.
CO5 Able to understand changing trends in the field of training and development.
CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employability Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA421: EMPLOYEES WELFARE AND LABOUR LEGISLATIONS
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives

• To know the development and the judicial setup of Labour Laws.

• To learn the salient features of welfare and wage Legislations.
• To learn the laws relating to Industrial Relations, Social Security and Working
conditions.
• To understand the laws related to working conditions in different settings.

Hours: 40
UNIT I (10 Hours)
Concept if IR, Role of Three Actors to Industrial Relations – State, Employer & Employees,
Causes for poor IR, Idea of trusteeship.
The Industrial Disputes Act, 1947: Causes and Types of Industrial disputes, Prevention of
Industrial disputes, Settlement of Industrial disputes, Strike, Lock-out, Lay-off and Retrenchment
and unfair labour practices.
UNIT II (10 Hours)
Trade union and collective bargaining: Trade Union, kinds, Problems, Functions, and
Registration, Types of bargaining – Collective bargaining in India, Grievance redressal &
Disciplinary procedure.
UNIT III (10 Hours)
THE FACTORIES ACT, 1948: Salient features, working hours and leaves.
THE EMPLOYEE‘S PROVIDENT FUND AND MISCELLANEOUS PROV. ACT, 1952:
Salient features, determination of contribution, deposit and withdrawal from the PF account.
THE PAYMENT OF GRATUITY ACT, 1972: Salient features
THE PAYMENT OF BONUS ACT, 1965: Salient features, eligibility and disqualification for
Bonus, calculation and payment of Bonus.
UNIT IV (10 Hours)
The employees compensation act, 1923: Important features, types of incapacities or disabilities
and amount of compensation paid therefor. commissioner and his power, The employees’ state
insurance act, 1948: Silent features, Benefits provided under this Act: sickness benefit, maternity
benefit, disablement benefit, dependent‘s benefit, medical benefit council and its duties, regional
boards, local committee
Suggested Readings:
1. Industrial Relations – B.D Singh, Excel Books
2. Labour and Industrial Law Manual-Central Law Agency
3. Labour and Industrial Law -S.N. Mishra, Central Law Publication, Allahabad.
4. Labour & Industrial Laws by P L Malik, Eastern Law Publication.

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 ENUMERATE the key concepts of the subject matter.
CO2 INTERPRET and relate legislations governing employee relations.
CO3 IDENTIFY the applicability of various legislations to variety of real world
organizations.
CO4 EXAMINE the traditional concept of labour welfare in the industry.
CO5 EXPLAIN the conditions of labour and their welfare and social security needs in the
country.
CO6 ELABORATE upon the perspective of labour problems and remedial measures in the
country as well as discuss the relevant provisions of various Labour Legislations.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA422: STRATEGIC HUMAN RESOURCE MANAGEMENT
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
• To explores the relationship between the management of people and pursuit of an
organisations strategic goals and objectives.
• To understand link between human resource planning and strategy, job analysis and job
design, equipment and selection, performance appraisal and performance-related pay.
• To understand learning and career management, employment relations, diversity
management and international human resource management.

Hours: 40

UNIT I (10 Hours)

CHANGING ENVIRONMENT AND STRATEGIC RESPONSES: Introduction, Changing
Environment, Business Complexities, Portfolio, process and structure related strategic responses.
Significance of HRD, HRD and complexities advantage, Business Strategy and HRD Business
Policy and HRD, Life Cycle of organizations and HRD, Organisational Performance and HRD.

UNIT II (10 Hours)

Strategic HRD system practices: SHARD fundaments, SHRD initiatives, working conditions &
family welfare, HR Dept. / function. Training PA, Job Enrichment, Career planning,
communication, empowerment Facilitators: Concerns of Management, Concerns of Trade
unions. Concerns of Frontier Officers / Supervisors, concerns of workers, IR Scenario,
Trainability, Outsourcing.

UNIT III (10 Hours)

Alignment of HRD system and responses: Portfolio related strategic responses and Strategic
HRD system. Process related strategic responses and Strategic HRD system, and Structure
related strategic responses and Strategic HRD system.
UNIT IV (10 Hours)
Strategic responses of Indians most valuable companies: Profiles of study organization, strategic
responses of study organizations. Strategic HRD system in study organizations, relationship
between practices and facilitator, alignment between responses and Strategic HRD systems,
blocks of alignment and their solutions.

Suggested Readings:
1. Strategic Human Resource Development - Srinivas R Kaudula, PHI, 2001.
2. Strategic Human Resource Development - Rothevell & Kazauas, PHI, 1989.
3. Managing Human Resource - Wagen F Cascio, TMH, 6th ed. 2003.
4. Strategic Management, Thomson & Strickland, Tata McGraw Hill, 2003.

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to understand link between human resource planning and strategy, job analysis
and job design, equipment and selection, performance appraisal and performance-
related pay.
CO2 Able to Analyse problems and develop managerial solutions to employment relations
problems at both national and workplace level.

CO3 Able to demonstrate the application of problem solving and evaluation skills in HRM through
exercises and case study work
CO4 Able to apply critical thinking skills in analysing theoretical and applied perspectives
of strategic HRM
CO5 Able to communicate knowledge of SHRM and employment relations in both written
and verbal formats reactive to both audience and purpose
CO6 Able to investigate and communicate the professional values of HRM including the
ethical problems inherent in HRM, including managers and consultants

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA 423: PERFORMANCE MANAGEMENT AND COMPENSATION
MANAGEMENT
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
• To understanding of the role of performance management in supporting the strategic
objectives of the organisation
• To examine and design of performance management systems that aim to transform
organisational performance outcomes
• To identifies the knowledge and skills needed for effective performance review processes
that are fair, ethical and improve people performance in modern organisations.
• It will equip learners with the necessary skills and a critical understanding of the
performance review process
Hours: 40
Unit I (10 Hours): Introduction to Performance Management: Meaning, need, features,
Performance Benchmarking. Component of performance management, performance
management Vs performance appraisal, Competence and Competency Analysis, Job
Competency Assessment, Measuring performance: Balance Scorecard, Economic Value Added,
Performance Review, Performance management documentation, Evaluating Performance
Management System, Implementing Performance Management System.
Unit II (10 Hours): Introduction to Appraisal System: Concept, Features, Objectives,
Importance and Barrier. Appraisal System, Methods of Appraisal: Designing of various
traditional methods performance appraisal form.
Unit III (10 Hours): Compensation: Meaning and component of compensation, Base and
Supplementary Compensation. Compensation Management: Meaning, Objectives, Principles,
Basic elements of a compensation management. Compensation Policies: Types of compensation
policies, General compensation policy, Pay Structure policy. Components of Compensation:
CTC and CIH (Cash in Hand), Study of hypothetical compensation structure. Base Wage, Time
Wage System, Piece wage system, DA and Fringe Benefit
UNIT IV (10 Hours): Designing of hypothetical Offer Letter with compensation structure,
Payroll Accounting System, Need of Payroll Accounting, Complexity of payroll accounting,
Scope of payroll accounting. Contemporary issues in compensation management: Salary
Increase, Attrition rates, Impact of high labour cost.
Suggested Readings:
1. Performance Management- Dixit Varsha, Vrinda Publication
2. Performance Management- Herman Aguinis, Pearson Education
3. Performance Management- Cardy Robert L., PHI
4. 360 degree feedback & Performance Management- TV Rao, Excel Books
5. Performance Management System- Sahu R.K., Excel Books
6. Strategies for Performance Management- Srivastava K. Dinesh, Excel Books
7. Performance Management and Appraisal Systems- Rao, T.V., Sage Publication
8. Performance Management- Michael Armstrong & Baron Angela, Jaico Publishing

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to demonstrate the communication skills required when managing achievement
and underachievement.
CO2 Systematically decide and communicate strategic performance aims, objectives,
priorities and targets

CO3 Able to Plan effective performance management policies and practices to improve
organisational and employee performance
CO4 Able to devise and sustain arguments for using appropriate performance management
techniques, rewards and sanctions to improve performance
CO5 Able to Critically evaluate the effectiveness of performance management
CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA424: HR ANALYTICS

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

HOURS:40
UNIT I(10 Hrs): Workforce Analytics – Overview: Workforce Analytics: definition, evolution,
function of Workforce analytics, Use of Workforce / People / HR metrics to measure results in
HR - Process vs Outcome, Efficiency vs Effectiveness, Lead vs Lag, challenges in measuring
human capital, HR Business Framework, Concept of Balanced Score Card, Identifying key
workforce questions, Strategic Case for Workforce Analytics, Data Sources, Power of combining
data sources, Good, Important & Key Metrics.

UNIT II(10 Hrs): Recruitment Metrics: Fill-up ratio, Time to hire, Cost per hire, Early turnover,
Termination during probation, Channel efficiency mix in terms of Direct hires, Employee
referral hires, Agency hires & Lateral hires, Offer reject and renege, Fulfilment ratio, Quality of
hire, Recruitment to HR cost. Diversity Metrics: Workforce diversity index, Gender mix,
Differently abled index, Implementation challenges.

UNIT III(10 Hrs): Talent Metrics: Retention index, Voluntary and involuntary turnover,
Turnover by department, grades, performance, and service tenure, Internal hired index. Learning
& Development Metrics: Training need identification, Make or Buy Model, Training
effectiveness evaluation, Percentage of employee trained, Internally and externally trained,
Training hours and cost per employee, ROI calculation. Internal Mobility Metrics: Career
Progression Indices - Promotion index, Rotation index, Career path index, Level wise succession
readiness index. People Deployment Metrics: Employees per manager, Employee service
profiling, Workforce age profiling, Workforce service profiling, Churn index, Separation
clearance time.

UNIT IV(Hrs): HR Cost Metrics: Revenue per employee, Operating cost per employee, PBT per
employee, HR cost per employee, HR to operating cost, Compensation to HR cost, HR budget
variance, HR ROI. HR KPI Dashboard: Calculating HR KPI, Scorecard based on recruitment,
training and development, Calculating HR KPI, Scorecard based on employee retention, and
turnover. HR Predictive Analytics: Regional and country level differences in turnover data,
Predicting individual and team turnovers, Turnover costs for business implications, Selection
decisions from previous performance data, Predictive modelling of individual and team
performance, Identifying flight-risk candidates, Report generation.
Suggested Text Books:

1. The Practical Guide to HR Analytics: Using Data to Inform, Transform, and Empower
HR Decisions, Shonna D. Waters, Valerie N. Streets, Lindsay Mcfarlane, Rachael
Johnson-Murray
2. HR Analytics: Understanding Theories and Applications , Dipak Kumar Bhattacharyya
3. Doing HR Analytics - A Practitioner's Handbook With R Examples Lyndon Sundmark

Course Outcomes: On successful completion of the course the learner will be able to

COURSE OUTCOMES DESCRIPTION

CO1 ENUMERATE the use of Workforce Analytics.
CO2 UNDERSTAND the process of creating and using HR analytics
CO3 USE dashboards, pivot tables for data driven decision making in HR.
CO4 ILLUSTRATE the use of various tools and frameworks for predictive analytics.
CO5 DERIVE a variety of metrics and quantify key outcomes in multiple areas of HR.
CO6 BUILD value for HR departments by showing clear links between HR and Business
outcomes.
IT SPECIALIZATION
 MBA 336: BUSINESS INTELLIGENCE USING DATA MINING
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• Approach business problems data-analytically by identifying opportunities to derive

business value from data.
• Know the basics of data mining techniques and how they can be applied to extract
relevant business intelligence
• To analyse data, choose relevant models and algorithms for respective applications.
• To study spatial and web data mining.
To develop research interest towards advances in data mining.
Hours: 40

UNIT I(10 Hours): Data Mining Functionalities, Classification of Data Mining systems, Major
issues in Data Mining. Data Pre-processing: Needs, Pre-processing the Data, Data Cleaning,
Data Integration and Transformation, Data Reduction, Discretization and Concept Hierarchy
Generation. Introduction to data warehousing: Data Warehouse and OLAP Technology for Data
Mining, Data Warehouse, Design of data using Multidimensional Data Models, Data Warehouse
Architecture, From Data Warehousing to Data Mining. Data Mining Primitives.

UNIT II (10 Hours): Definition, History, Business and Technical Drivers, Decision Makers and
Decision Making Process, Role of Decision Support Tools. Components of BI solutions: BI
Solutions with Backend Data Warehouse Solutions, Different Types and Uses of BI-Statistical
Analysis, OLAP, Association Rule Mining, Correlation analysis, Classification and prediction,
Cluster Analysis, Text Mining for Unstructured Data.

UNIT III (10 Hours): BI from Organizational and Business Perspective, Understanding
Business Process, Process Reengineering, Customization, BI Testing, Deployment. BI
Development Process: Agile process, Different Stages of BI Development Process.
UNIT IV (10 Hours): Emerging Technology, BI Search and Text Analytics, Advanced
Visualization, Rich Report lets. BI Package: Pentaho Business Analytics , Data integration,
Analysis, Services, Reporting, Data Mining, Dash Board, Work Flow, ETL.

Suggested Readings:

1. Successful Business Intelligence, Indi Howson, McGraw-Hill, 2nd Edition, 2007.

2. Data Mining -Concepts and Techniques, Han, Kamber, Harcourt India, 2006.
3. Business Intelligence for Dummies, Swain Scheps, John Willy & Sons, 1st Edition, 2008.
4. Business Intelligence, Ramesh Sharda, Prentice Hall,1st Edition, 2007.

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to examine the types of the data to be mined and present a general
classification of tasks and primitives to integrate a data mining system
CO2 Ability to discover interesting patterns from large amounts of data to analyse and
extract patterns to solve problems, make predictions of outcomes.
CO3 Able to apply and analyse data mining for Business Intelligence Application.
CO4 Ability to compare and evaluate different data mining techniques like classification,
prediction, clustering and association rule mining
CO5 Able to experiences towards research and innovation. integration.
CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA337: E-COMMERCE
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• To provides an introduction to information systems for business and management.

• To familiarize students with organizational and managerial foundations of systems.
• To understand the technical foundation for understanding information systems.

Hours: 40

UNIT I (10 Hours): Introduction: What is E-Commerce, Forces behind E-Commerce Industry
Framework, Brief history of E-Commerce, Inter Organizational E-Commerce Intra
Organizational E-Commerce, and Consumer to Business Electronic Commerce.
Network Infrastructure for E-Commerce, Market forces behind I Way, Component of I way
Access Equipment, Global Information Distribution Network, Broad band Telecommunication.

UNIT II (10 Hours): Mobile Commerce: Introduction to Mobile Commerce, Mobile Computing
Application, Wireless Application Protocols, WAP Technology, Mobile Information Devices,
Web Security.
Introduction to Web security, Firewalls & Transaction Security, Client Server Network,
Emerging Client Server Security Threats, firewalls & Network Security.
UNIT III (10 Hours): Encryption: World Wide Web & Security, Encryption, Transaction
security, Secret Key Encryption, Public Key Encryption, Virtual Private Network (VPM),
Implementation Management Issues. Electronic Payments: Overview of Electronics payments,
Digital Token based Electronics payment System, Smart Cards, Credit Card I Debit Card based
EPS, Emerging financial Instruments, Home Banking, Online Banking.
UNIT IV (10 Hours): Net Commerce: EDA, EDI Application in Business, Legal requirement in
E-Commerce, Introduction to supply Chain Management, CRM, issues in Customer Relationship
Management.
Suggested Readings:
1. E-Commerce, Greenstein and Feinman, TMH
2. Frontiers of Electronic Commerce, Ravi Kalakota, Andrew Whinston, Addision Wesley
3. The E-Business Revolution, Denieal Amor, Addision Wesley
4. E-Commerce, Diwan, Sharma, Excel
5. E-Commerce: The Cutting Edge of Business, Bajaj & Nag, TMH

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to understand the basic concepts and technologies used in the field of
management information systems.
CO2 Ability to discover Knowledge of the different types of management information
systems
CO3 Able to understand the processes of developing and implementing information systems
CO4 Ability to aware of the ethical, social, and security issues of information systems
CO5 Able to experiences towards research and innovation. integration.
CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA437: IT PROJECT MANAGEMENT

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• To make them understand the concepts of Project Management for planning to execution
of projects.
• To make them understand the feasibility analysis in Project Management and network
analysis tools for cost and time estimation.
• To enable them to comprehend the fundamentals of Contract Administration, Costing and
Budgeting.
• Make them capable to analyse, apply and appreciate contemporary project management
tools and methodologies in Indian context.

Hours: 40

UNIT I (10 Hours): Fundamentals of IT Project Management, Need Identification, Vision and
Scope document, Project Management Cycle, PM Objectives, Management Spectrum, Project
Planning, Planning Objectives, Project Plan, Types of project plan, Structure of a Project
Management Plan, IT project estimation. Project Organization: Project Elements, Work
Breakdown Structure (WBS), Types of WBS, Functions, Activities and Tasks, Project Life Cycle
and Product Life Cycle, Ways to Organize Personnel.
UNIT II (15 Hours): Project schedule, Scheduling Objectives, Building the project schedule,
Scheduling terminology and techniques, Network Diagrams: PERT, CPM, Bar Charts: Milestone
Charts, Gantt Charts. Project Monitoring and Control: Dimensions of Project Monitoring &
Control, Earned Value Analysis, Earned Value Indicators: Budgeted Cost for Work Scheduled
(BCWS), Cost Variance (CV), Schedule Variance (SV), Cost Performance Index (CPI),
Schedule Performance Index (SPI), Interpretation of Earned Value Indicators, Error Tracking,
Software Reviews, Types of Review: Inspections, Deskchecks, Walkthroughs, Code Reviews,
Pair Programming
UNIT III (10 Hours): Concept of Software Quality, Software Quality Attributes, Software
Quality Metrics and Indicators, SEICMM, SQA Activities, Formal SQA Approaches: Proof of
correctness, Statistical quality assurance, Clean room process. Testing: Testing Objectives,
Testing Principles, Test Plans, Test Cases, Types of Testing, Levels of Testing, Test Strategies,
Program Correctness, Program Verification & validation, Testing. Automation & Testing Tools.
UNIT IV (10 Hours): Software Configuration Management: Software Configuration Items and
tasks, Baselines, Plan for Change, Change Control, Change Requests Management, Version
Control. Risk Management: Risks and risk types, Risk Breakdown Structure (RBS), Risk
Management Process: Risk identification, Risk analysis, Risk planning, Risk monitoring, Cost
Benefit Analysis, Project Management Tools: CASE Tools, Planning and Scheduling Tools.
Suggested Readings:
1. Software Project Management, M. Cotterell, Tata McGraw-Hill Publication
2. Software Project Management, Royce, Pearson Education
3. Software Project Management, Kieron Conway, Dreamtech Press
4. Software Project Management, S. A. Kelkar, PHI Publication

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to Understand project characteristics and various stages of a project.
CO2 Ability to Understand the conceptual clarity about project organization and feasibility
analyses Market, Technical, Financial and Economic.
CO3 Ability to analyze the learning and understand techniques for Project planning,
scheduling and Execution Control
CO4 Ability to apply the risk management plan and analyse the role of stakeholders.
CO5 Able to understand the contract management, Project Procurement, Service level
Agreements and productivity
CO6 Able to understand the How Subcontract Administration and Control are practiced in
the Industry

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA438: DATA COMMUNICATION AND NETWORKING SECURITY
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• To understand the basic concepts of data communication, layered model, protocols and
inter- working between computer networks and switching components in
telecommunication systems.
• Discuss the nature, uses and implications of internet technology.
• To understand the functioning of Frame Relay, ATM.
• An overview of security issues related to data communication in networks.

Hours: 40
Unit I(10 Hrs): Introduction – Data Communication, Networks, Internet, Intranet, Protocols,
OSI & TCP/IP Models. Transmission Media, Switching, Connecting Devices, Backbone
networks, Concept of VLAN Network Layer Logical addressing IPv4 Addressee & classless
address, NAT Addressing.

Unit II(10 Hrs): Data Link Control & Protocol, Multiple Access, Channelization, Wired LAN,
Ethernet, Ethernet frame, Addressing, Wireless LAN, Bluetooth, Cellular telephony,

Unit III(10 Hrs): Network layer protocol – internetworking, IPv4 protocol, IPv6 Protocol,
Routing Protocols, Transport Layer – Process to process delivery, UDP, TCP Congestion
Control, Application Layer – DNS, Remote Logging (Telnet), SMTP, FTP, WWW, HTTP.

Unit IV(10 Hrs): Introduction to system and network security, Cryptography, Network Security,
Security at Application Layer, Security at Transport Layer, Security at Network Layer (IPSec)
Firewall and Intrusion Detection
Suggested Readings:
1. Data Communication and Networking, Forouzen, TMH
2. Computer Networks, A.S. Tanenbaum, Pearson Education
3. Data and Computer Communication,W. Stallings, Macmillan Press
4. Computer Networks Anuranjan Misra, Acme Learning
5. Essential of TCP/ IP, G. Shanmugarathinam, Firewall Media

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand the basics of data communication, networking, internet and their
importance.
CO2 Ability to analyse the services and features of various protocol layers in data networks
CO3 Ability to differentiate wired and wireless computer networks
CO4 Able to analyse TCP/IP and their protocols.
CO5 Able to recognize the different internet devices and their functions.
CO6 Able to identify the basic security threats of a network.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA436: BIG DATA ANALYTICS
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• Understand the Big Data Platform and its Use cases

• Provide an overview of Apache Hadoop
• Provide HDFS Concepts and Interfacing with HDFS
• Understand Map Reduce Jobs
• Provide hands on Hodoop Eco System
• Apply analytics on Structured, Unstructured Data.
• Exposure to Data Analytics with R.

Hours: 40
UNIT I (10 Hrs): Introduction to Big Data Analytics, DBMS Overview, Introduction to R and
RStudio, Basic analysis in R, Intermediate R, Intermediate analysis in R.

UNIT II (10 Hrs): Visualization and Data Exploration, K-means Clustering, Independent
Sample Tests, Basic Association Analysis, Association Rule Speedup, Linear regression part 1,
Linear regression part 2, Logistic regression.

UNIT III (10 Hrs): Naïve Bayes, Decision trees part 1, Decision trees part 2, Introduction to
Hadoop and HDFS, Using R with Hadoop, First R/Hadoop program, Intermediate R/Hadoop
programming

UNIT IV (10 Hrs): Pig, Hive, and HBase, Discussion of rmr2 Project, Support Vector Machines
Part 1, Support Vector Machines Part 2

Suggested Readings:

1. Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for
Today's Businesses by Michael Minelli , Michele Chambers, Ambiga Dhiraj, by, Wiley
2. The Culture of Big Data, Mike Barlow, by Oreilly
3. Real time Big Data Analytics; Emerging Architecture, Mike Barlow, by Oreilly
4. Planning for Big Data, Edd Dumbill, by Oreilly
5. Big Data Analytics; Frank J. Ohlhorst, by Wiley
 6. Big Data aow; Edd Dumbill, by Oreilly

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to Identify Big Data and its Business Implications.
CO2 Able to List the components of Hadoop and Hadoop Eco-System
CO3 Ability to access and Process Data on Distributed File System
CO4 Able to Develop Big Data Solutions using Hadoop Eco System
CO5 Able to Analyse Infosphere Big Insights Big Data Recommendations.
CO6 Able to apply Machine Learning Techniques using R

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
INTERNATIONAL BUSINESS
SPECIALIZATION
 MBA326: INTERNATIONAL BUSINESS
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• To develop analytic tools used to understand how the economy functions.

• To understand short- and long-run economics fluctuations
• To recognize the cause of trade, sources of the gains from trade and the domestic and
international distribution of those gains
• Examine instruments and consequences of trade policy measures—including tariffs and
quantitative restrictions
• To understand balance of payments and the trade balance.

Hours: 40

Unit-I (10 Hrs): Introduction to International Business; meaning of International Management;

domestic business versus international business; Reasons for Going International, International
Entry Modes- their Advantages and Disadvantages, process of internationalization, Strategic
decision in International Business; Tariff and non-tariff Barriers.

Unit-II(10 Hrs): International business Competitive strategies: Porter’s model; Prahalad and
Doz’s strategy model, Foreign Direct investment & Foreign Institutional Investment;
International organisation and control; Organisational structures; Control procedures; Location
of decision-making, Role of Subsidiaries, Organisational Control.

Unit-III (10 Hrs): International Trade: Theories of International Trade- Absolute Advantage
Theory, Comparative Cost Theory, Opportunity Cost Theory, Hecksher-Ohlin Theory, Vernon’s
Theory of International Product Life Cycle. Balance of trade and balance of payments:
Constituents of Capital Account and Current Account, Reasons and remedies for Adverse
Balance of Payment; Convertibility of Capital Account.

Unit-IV(10 Hrs): International Monetary Fund, Asian Development Bank and World Bank,
Financial Markets and Instruments – Introduction to Export and Import Finance – Methods of
payment in International Trade – Introduction to current EXIM policy. Bilateral and Multilateral
Trade Laws –General Agreement on Trade and Tariffs (GATT), World Trade Organization –
IPR, TRIPS, TRIMS, GATS.
Suggested Readings:
1. International Economics, Salvatore Dominicks (2016). J, Mannur, H. G. (2003) ohn
Wiley Sons, Inc.
2. International Business, Paul J, (2012) PHI Learning Pvt Ltd.
3. International Business, Charles W.L. Hill, (2012) McGraw Hill Education.
4. International Economics, Krugman, Paul and Maurice Obstfeld (2012) New York,
Addison Wesley.
5. International Business, Daniels, J., Radebaugh, L., and Sullivan, D., (2017) Pearson
Education.

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to analysis of the economic relationships between countries, covering both trade
and monetary issues.
CO2 Able to apply a specific framework to illustrate the connection between a variety of
models and approaches.
CO3 Ability to explain the connections between Ricardian, Heckscher-Ohlin and the
specific factors models in trade theory, or between the ‘monetary approach’ and the
‘asset approach’ in exchange rate theory
CO4 Able to explain how international economic theory has been shaped by real world
events.
CO5 Able to comprehend theory of decision-making under conditions of scarcity and
uncertainty
CO6 Able to analyse choice and demand, production, cost, the firm and market structure
and market failure;

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA327: EXIM PROCEDURES AND DOCUMENTATION
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• To understand importance and procedural & documentation aspects of export-import of

goods and services
• To impart knowledge of governments, departments, international institutions involved in
EXIM.
• To teach an Export Manager to develop a systematic methodology to handle exports
• To understand the relevance and importance of various government policy measures for
export as well as import.

Hours: 40

Unit I (10 Hours): Need of documentation in export, Exim Policy, Infrastructural Support for
India‘s Foreign Trade, Export Promotion Councils, Commodity Boards, Import/ Export
Inspection Agencies.

Unit II (10 Hours): Export Procedure: Setting up Export Company, Export Sales Contracts,
Processing of Export Order, Central Excise, Custom clearance, Role of clearing and forwarding
Agents, Shipment of Export Cargo, Duty draw-backs, Special Issues: Export by post parcel and
by Air.

Unit III (10 Hours): Import Procedure: Replenishment licensing, Import/Export passbook,
Procurement for Exports, Custom Clearance of Imports, Duty Exemption Schemes. Commercial
and regulatory Documents: Performa Invoice, Commercial Invoices, Packing List, Inspection
Certificate, Certificate of Origin, Shipping Bills, AR4 Form, Mate's Receipt, GR Form, Marine
Insurance Policy, Bill of Exchange, Bank Realization Certificate, Bill of lading, Airway Bill,
BSP Certificate /Special Consular Invoice.
Unit IV (10 Hours): EXIM Bank and Commercial Banks, Export Credit and Foreign Exchange
Covers, ECGC,Trading House: Export/Trading/ Star trading/Superstar trading houses, EOU/FTZ
/EPZ/SEZ units: Policy

Suggested Readings:
1. Export Policy Procedures and Documentation -M. I. Mahajan, Snow White Publications,
2. Export What Where How, Paras Ram, Anupam Publishers
3. EXIM policy 2009-14, Ministry of Commerce, Government of India
4. International Business: text and cases, Francis Cherunilam, PHI
5. International Payments, Edward G. Hinkelman, World trade Press
6. Handbook of Import–Export Procedures, Ministry of Commerce, Government of India

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand and create the documents required for completing export and
import transactions.
CO2 Able to understand the procedure for export and import clearance
CO3 Able to understand the role of key government organizations like Customs and Excise,
RBI, etc. in facilitating export transactions
CO4 Able to examine the foreign trade policy framework to best utilize the opportunities
available to organizations
CO5 Able to impart knowledge of governments, departments, international institutions
involved in EXIM.
CO6 Ability to identify and apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA426: INTERNATIONAL FINANCIAL MANAGEMENT
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
• To focuses on the theoretical and practical knowledge required for the management of
financial and investment functions of multinational corporations.
• To discover how the international capital markets, foreign exchange markets
• To learn about derivatives market can be used to manage transaction and operating risks
facing the multinational firm.
• To learn through hands-on case studies and empirical evidence how to manage
multinational companies' investment and financing activities.
• To understand relevance of country risk and international corporate governance in
cross-border investments will also be examined.
• To manage of opportunities and risk relating to international investments, exchange rate
fluctuations, international financial markets and government policy changes.
Hours: 40

Unit I (10 Hours): Environment of international Finance Importance of international finance;

The determination of exchange rates and Balance of payments; The international monetary
system; International financial markets and instruments.

Unit II (10 Hours): The Foreign Exchange Markets The foreign exchange market; The foreign
exchange market in India; Purchasing power parity theory; Interest rate parity theory; currency
forecasting.

Unit III (10 Hours): Currency Derivatives Forwards; Currency options; Currency futures;
Special financial vehicles; Interest rate and currency swap.

Unit IV (10 Hours): Foreign Exchange Risk and management Foreign exchange risk and
exposure management; measuring and managing transaction and translation exposure;
Measuring and managing economic exposure; Management of interest rate exposure. Global
Financial management International Portfolio investment; Financing of international trade;
International working capital management; International project appraisal.

Suggested Readings:
1. Eitman, David K., Stonehill, Arthur, Moffet, Michael H., Multinational Business
Finance, Pearson Education, 2007
2. Madura, Jeff, International Corporate Finance, Cengage (Thomson) Learning, 2007
3. Levi, Maurice, D., International Finance (2nd Ed), McGraw Hill, 1990
4. Shapiro, Alan, C., Multinational Financial Management, 8th ed. Wiley
5. Apte, P.G., International Financial Management, Tata McGraw Hill, 2006

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand international capital and foreign exchange market
CO2 Able to identify and appraise investment opportunities in the international environment
CO3 Able to Identify risk relating to exchange rate fluctuations and develop strategies to
deal with them.
CO4 Able to Identify and evaluate foreign direct investment and international acquisition
opportunities.
CO5 Able to develop strategies to deal with other types of country risks associated with
foreign operations.
CO6 Ability to express well considered opinion on issues relating to international financial
management

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA427: GLOBAL BUSINESS ENVIRONMENT
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• To give students understanding about the various constituents of global business

environment.
• To study the benefits and cost of globalization.
• To study economics of regional trading blocs and multilateralism.
• To study the various exchange rate regimes and their respective advantages and
disadvantages.

Hours: 40 Hrs
Unit I (10 Hrs): MNEs and International Business environment Nature of business environment;
components of international business environment; MNEs and internationalization;
environmental scanning for international business; forces of globalization and modes of entry.

Unit II (10 Hrs): International Economic Environment The components and characteristics of
international economic environment; the transnational economy; trading environment of
international business; FDI and their Impact on the Economy

Unit III (10 Hrs): The Political and legal environment: The regulatory and legal environment of
business; basic principles of international law for business; areas of legal environment of
particular concern to MNEs

Unit IV (10 Hrs): Cross-cultural environment of Business Analysis; country risk analysis; the
cultural environment of international business; cross cultural challenges and complications;
culture shock and international business

Ethical Issues in international Business The Ethical and social responsibility of international
business; bribery and corruption; competitive strategy and international business environment; an
overview of India’s business environment

Suggested Readings:
1. The international Business Environment Prentice Hall of India, Anant, K. Sundaram and J.
Stewart Black, New Delhi 1996
2. International Business: Environments and Operations, Daneils, John D. and Lee H.
Radebaugh, Pearson Education, 11th edition, New Delhi, 2007
3. International Business Environment, Cherunilam, Francis, 3rd edition, Himalya Publishing,
2007
4. International Management, Hudgell and Luthans McGraw-Hill
5. The Global Business Environment, Monir H. Tayeb, New Delhi, Sage Publications

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to understanding about the various constituents of global business environment.
CO2 Able to understand various exchange rate regimes and their respective advantages and
disadvantages.
CO3 Able to explain the concept of the various constituents of environment and their impact
on businesses.
CO4 Able to understand investment theories, exchange rate theories and regional trading
bloc theories and their impact on economic welfare.
CO5 Able to analyse the principle and he different exchange rate regimes’ impact on
businesses.
CO6 Ability to integrate the concept and opening economies of developing countries like
India through RTB and multilateral route (WTO).

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA428: INTERNATIONAL LOGISTICS
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
• To understand Marketing logistics concept, objective, scope and its elements.
• To understand Interface between international marketing and logistics & supply chain
management.
• Role of transport in logistics.
• Concept of customer service.
Hours: 40

UNIT I (10 Hours): Introduction Objectives, Key tasks of logistics, Role of Government in
controlling international trade and its impact on Logistics, Different type of Ships, Shipping
Routes, Operating Ships-Linear and Tramp, Organization of Shipping Company

UNIT II (10 Hours): Volume and value of World Trade, World Tonnage, Flags of
Convenience, Conference System, Chartering, Principles of Freight Rates, Linear Freight
Structure, TrampFreight Structure, Shipping Agents, Freight Brokers, Freight Forwarders
Stevedores

UNIT III (10 Hours): Ports in India, Ports InfrastructureDevelopment, Shipping Association,
Shipment of Govt. Controlled Cargo, Concept of Containerization, Classification of Constraints
in Containerization, I.C.D‘s

UNIT IV (10 Hours): Concept of Air Transport, Air Cargo, Tariff Structure, I.A.T.A. Air
freight insurance, International air freight tariffs, AWB (Air Waybill), Main airports ofthe world,
International Contracts, Terms of Payment, Incoterms.
Suggested Readings:
1. International Logistics, Pierre David, Biztantra
 2. Logistic Management, Donald & David, Tata McGraw Hill
3. Strategic Logistic Management, Lambert, D et al, Tata McGraw Hill

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand marketing logistics concept, objective, scope and its elements.
CO2 Able to understand Interface between international marketing and logistics & supply
chain management..
CO3 Able to demonstrate an understanding of the role of logistics management in
international supply chains.
CO4 Able to Identify the activities, which go to make up the 'links' in an international supply
chain.
CO5 Able to evaluate the relative merits of using each of the most commonly used transport
modes and judge which is most appropriate in different circumstances
CO6 Ability to describe multi-modal logistics and demonstrate an understanding of when it
is appropriate.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 HOSPITALITY
SPECIALIZATION
 MBA 331: INTRODUCTION TO TOURISM INDUSTRY
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• To outlining the multi-faceted nature of tourism and the need for an integrated approach
to its study and management
• To developing a conceptual basis for the study and management of tourism
• To examining key issues and their inter-relationships by reference to selected examples
• To fostering critical and creative thinking about theory and practice in tourism
• To encouraging students to adopt a structured, enquiring approach to the study of
tourism.

Hours: 40

UNIT I (10 Hrs): Tourism; Tour; Tourist; Visitor; Excursionist; Domestic; International;
Inbound; Outbound; Destination. Growth of Tourism / Evolution /History of Tourism & Present
status of tourism in India.

UNIT II (10 Hrs): Constituents of Tourism Industry, Primary Constituents, Secondary

Constituents, The 4 A’s of Tourism – Attraction, Accessibility, Accommodation, Amenities,
Career Opportunities for tourism professionals
Infrastructure of Tourism: Role of Transport in Tourism, Modes of Transport: Road, Rail, Air,
Sea. Types of Accommodation – Main & Supplementary

UNIT III (10 Hrs): Types of Tourism: Types of Tourism: - Various Motivators Holiday, Social
& Cultural, MICE Religious, VFR (Visiting Friends and Relatives), Sports, Political, Health,
Senior Citizen, Sustainable Tourism, Alternative Tourism: Eco Tourism, Agro Rural Tourism
UNIT IV (10 Hrs): The Impact of Tourism: Economic Impact – Employment generation,
Foreign Exchange Earnings, multiplier effect, Leakage, Infrastructure development. Social,
Cultural & Political Impact – Standard of living, passport to peace, International understanding,
Social Integration, Regional Growth, National Integration. Environmental Impact – Tourism
pollution & control, wild life & bird sanctuaries & their protection for tourist industry.
Suggested Readings:
1. Tourism: Principles, Practices and Pilosophies, Goeldner, C.R and Brent Ritchie, J.R.
(2003). (9th ed). Hoboken, NJ: John Wiley and Sons, Inc
2. Tourism Development: Principles, Processes and Policies, Gartmer, W.C. (1996).
Hoboken, NJ: John Wiley & Sons, Inc.
3. An Introduction to Tourism, Lickorish, L.J. and Jenkins, C.L. (1997).. Butterworth-
Heinemann.
4. Dynamics of Tourism, Kaul: (New Delhi, Sterling)
5. The Tourism system an Introductory Text, Mill and Morrison – (1992) Prentice Hall
6. Tourism, Principles and practices, Cooper, Fletcher, (1993) Pitman
7. Tourism, Past, Present and Future, Burkart and Medlik (1981) Heinemenn, ELBS
8. Dynamices of Tourism P.S. Gill, (4 Vols) Anmol Publication
9. Tourism Evolution Scope Nature & Organization, P.C. Sinha, Anmol Publication

Course Outcomes:

COURSE OUTCOMES DESCRIPTION

CO1 Able to recognize the complexity of tourism both as an industry and a field of study
CO2 Able to identify and describe the roles of public, private, and third sector entities
involved in the global and national tourism industry.
CO3 Think systematically, critically, and creatively about selected tourism concepts,
including the ethics of tourism management
CO4 Consider tourism models, cases, and examples in an analytical manner
CO5 Locate, record, organise, and analyse relevant tourism information from a variety of
library- and web-based sources
CO6 Research, plan, and produce written work that meets academic standards

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA 332: HOSPITALITY AND TOURISM PLANNING
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• The course will expose students to the Tourism policy of India, and those of a few
famous Indian states.

Hours: 40

UNIT I (10 Hrs): Understanding tourism markets & travellers experience; Tourism service
marketing mix; New perspectives on tourism marketing; Destination branding- tools &
techniques; Tourist buying behaviour, travel purchase; Travel agents & tour operators; Tourism
Marketing Research and Information Forecasting.

UNIT II (10 Hrs): Strategic Marketing of tourism Services in competitive market; Developing
tourism service concepts: core & supplementary elements; Ensuring accessibility of tourism
products through physical and electronic channels; Tourism pricing and revenue management;
Educating and engaging customers and promoting the value preposition.

UNIT III (10 Hrs): Designing and managing the tourism service customer interface: Service
process, Service Encounter and Service Blue Print; Balancing Demand and capacity; Tourism
Service Recovery and customer feedback; Crafting the Tourism service environment; Managing
People for Tourism Service Advantage.

UNIT IV (10 Hrs): Identifying, acquiring & Managing Relationships in tourism sector; Service
Leadership; Tourism in Global Perspective, Principal Driving Force in Global Marketing of
Tourism services; Contemporary trends in tourism marketing, Role of India Tourism
development Corporation; Overseas promotion-Incredible India, IBEF.
Suggested Readings:

1. Tourism Marketing, Choudhary - (Oxford Higher Education) 2015

2. Markeing for Hospitality & Tourism, Kumar Prasanna - (Mc Graw Hill) 2015

Course outcomes:

• Expose the students how to formulate the tourism policy.

• Discuss the different phases of Indian tourism policy making journey.
• Provide Knowledge of making plans and steps of planning for tourism development.
• To make the students understand the nature of international tourism agreements.
• To critical examine the role and need of public, private partnership in tourism sector.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA431: TRAVEL AGENCY AND TOUR OPERATORS
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course objective: The course aims at imparting basic knowledge about travel industry to students with the
skills to deal with travel agencies and travel operations.

Hours: 40

UNIT I (10 Hrs): The Tourism Organizations: Objectives, Role & function of: Government
Organizations: DOT, ITDC, MTDC, ASI, TFCI. Domestic Organizations: TAAI, FHRAI, IATO.
International Organizations: WTO, IATA, PATA. NGO: Role of NGO in making responsible
tourists.

UNIT II (10 Hrs): The Travel Agency: Meaning & Definition of Travel Agent. Types of
Travel Agent: Retail & Wholesale. Functions of Travel Agent. Provisions of Travel Information,
Ticketing, Itinerary Preparation, Planning & Costing, Settling of Accounts, Liaisons with service
providers, Role of Travel Agent in promotion of Tourism.

UNIT III (10 Hrs): The Tour Operator: Meaning & Definition, Types of Tour operator:
Inbound, Outbound & Domestic, Tour Packaging – definition, components of a tour package.
Types of Package Tour: Independent Tour, Inclusive Tour, Escorted Tour, Business Tour,
Guides & escorts – Their role and function Qualities required to be a guide or escort.

UNIT IV (10 Hrs): Travel Formalities & Regulations, Passport – Definition, issuing authority,
Types of Passport, Requirements for passport. Visa – Definition, issuing authority, Types of visa
Requirements for visa. Health Regulation – Vaccination, Health Insurance. Economic Regulation
– Foreign Exchange
Itinerary Planning: Definition, Steps to plan a Tour, Route map, Transport booking,
Accommodation reservations, Food facilities, Local guide / escort, Climate / seasonality,
Shopping & cultural show, Costing
Assignments
1. Preparation of Itinerary – 2 days, 7 days for well known tourist destinations.
2. Preparation of passport, visa, requirements
3. Field visit to a Travel Agency, Airport etc.

Suggested Readings:
1. Introduction to Travel & Tourism-Michael M. Cottman Van Nostrand Reinhold New
York, 1989
 2. Travel Agency & Tour Operation Concepts & Principles-Jagmohan Negi - Kanishka
Publishes, Distributors, New Delhi, 1997
3. International Tourism – Fundamentals & Practices -A. K. Bhatia –Sterling Publishers
Private Limited, 1996
4. A Textbook of Indian Tourism -B. K. Goswami & G. Raveendran -Har – Anand
Publications Pvt. Ltd.
5. Dynamics of Modern Tourism -Ratandeep Singh -Kanishka Publishes, Distributors, New
Delhi, 1998
6. Tourism Development, Principles and Practices -Fletcher & Cooper-ELBS

Course outcomes:

• knowledge and skills on the operations and management of tour and travel segments of
tourism industry including trends and contemporary issues in the travel industry.
• knowledge about the various factors influencing the tour operator industry including
setting up of travel agencies and legal aspects in travel and tour operations.
• knowledge and skills of tour operator’s products which includes travel, transfer and
accommodation planning.
• knowledge about the various active organisations involved in the active development of
the travel and tour operations across the globe.
• Equip then with skills of how to manage tour and travel related procedures and activities
enabling them to become effective managers.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA432: HOSPITALITY INFORMATION SYSTEM
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• Help to prepare students to meet the challenges associated with Hospitality Information
Systems with in the Hospitality Industry.
• Gain an insight into workings of computer systems used in the hospitality industry
• Identify the use and knowledge in the significance of information technology to an
enterprise.
• Introduce and apply training on Point of Sale Systems.

Hours: 40

UNIT I (10 Hours): Understanding Information Systems, Computer Hardware for Hospitality,
Computer Software for Hospitality: Word processing programs, Spread-sheet application
programs, Database Programs, General-Purpose application programs, Business Software for
Hospitality Organizations.

UNIT II (10 Hours): Computer networks for Hospitality: Introduction, Networking Data
Resources, Computer Networks-Topologies, Network Connections, Telecommunications Media,
Network Operating Systems-Intranets and Extranets.

UNIT III (10 Hours): Hospitality Management and Internet: E-Commerce, E-Information and
Distribution =Systems, E- Business Strategies and Solutions.

UNIT IV (10 Hours): Hospitality Functional Applications-Computer Reservation Systems

(CRS) and Global Distribution Systems (GDS), Property Management Systems & Point-of Sale
Systems, Accounting Control and Production Systems.
Suggested Readings:
1. Hospitality Information Systems and E-commerce- Dana V. Tesone , John Wiley and
2. Sons , 2005 1st Ed.
3. Management Information System - James O‘ Brien, Tata McGraw Hill, 2008,12th Ed.
4. E-Commerce and Information Technology in Hospitality and Tourism- Zong Qing
5. Zhou, Delmar learning – a division of Thomson learning incorporation , 2003 ,1s

Course Outcomes:

• Identify and describe the functions and features performed by a central reservation
system and the reservation system of a property management system.
• Describe and interpret management reports that pertain to reservation systems.

• Identify features and functions of an energy management system, point of sale system,
call accounting system, electronic locking systems, guest operated devices and relevant
interface systems
• Identify describe and explain the features and functions of the Food and beverage
applications, and accounting applications
• Identify describe and explain the purpose of information management as it pertains to the
industry, how systems are selected and what are the requirements of these.
• Identify environmental, electronic, and operational threats to information systems and
how to implement systems security.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA433: TOURIST PRODUCT DESIGN & DESTINATION
DEVELOPMENT
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Objective : To help students to understand about tourism planning process, strategy, and policies and
about importance of tourism planning and marking at national level and understand problems relating
to tourism and its development in India.

Hours: 40
Unit I(10Hrs): Tourism product development: conceptual background. Tourism product
designing, development issues and considerations. Marketing considerations for sustainability of
tourism product- interpretation.
Development of destination. Principles of destination development. Concerns for destination
planning. Stages in destination designing and management.

Unit II (10 Hrs): Cultural tourism product: designing, development, issues and considerations
Religious tourism product: designing, development, issues and considerations Heritage tourism
product: designing, development, issues and considerations.

Unit III (10 Hrs): Medical and health tourism product: designing, development, issues and
considerations. Special interest tourism product: designing, development, issues and
considerations Cruises as tourism product: designing, development, issues and considerations.

Unit IV (10 Hrs): Ecology and wildlife tourism product: designing, development, issues and
considerations. Adventure tourism product: designing, development, issues and considerations.
Beaches and islands as tourism product: designing, development, issues and considerations.
Resorts, types of resorts. Resort as a tourism product: designing, development, management,
issues and considerations.
Suggested Readings:
1. Tourism Planning: Basic, Concepts and Cases, C.Gunn, Cognizant Publications,2002
2. Destination branding: Creating the Unique Proposition, Nigel Morgan, Annette Pritchard,
Roger Pride, Butterworth and Heinemann.,2001
3. The Tourism Area Life Cycle v. 1: Applications and Modifications’, Richard W.Butler,
Channel View Publications, 2006
4. Tourism SMEs, Service Quality and Destination Competitiveness’ Claire(Edt) Haven
Tang, Eleri Ellis(EDT) Jones, CABI Publishing,2005
5. Tourism in Destination Communities, Shalini (EDT) Singh, Dallen J.Timothy, Ross
Kingston Dowling, CABI Publishing, 2003
 6. The Competitive Destination : a sustainable tourism perspective, Geoffrey Ian Crouch,
JR Brent Ritchie, Horst-Herbert G Kossatz, CABI Publishing,2003
7. Tourism and recreation Development C.B.I. Baud Bovy Munuel and Lawson (1976)
Pub.6
8. In the wake of Tourism special places in Eight countries, The Conservation Foundation,
Bosselman Fred P.1979, Washington D.C.
9. Tourism & Development Bouyden Jahn N. Cambridge University Press, London. 1978
10. A Plan for Managing Tourism in Bahamas Islands Checa K. Co.. Washington D.L. 1969

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
RETAIL SPECIALIZATION
 MBA 341: RETAIL SCIENCE
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• To give a detailed overview of the Retailing Industry in India.

• To familiarize the students with the practices related to retailing.
• Making the students understand the importance of retailing in current context.
• To make them aware about models of retailing.
• Describing in detail the differences between online and offline retail.
• To discuss the latest trends prevalent in the retail industry.
Hours: 40

Unit-I (10 Hrs):

New dimensions of retail sale, Developing and Sustaining Relationship in Retailing, Organized
Vs Unorganized Retailing, Contemporary Retail Strategies, Changing retail landscape-Impact of
Socio-cultural, Demographic, Economic variables, Trading Area Analysis, Store Location and
Site, Retail Buying Strategies.

Unit-II (10 Hrs):

Retail Aesthetics, Store Atmospherics- moments of truth, physical evidence, Store Design, Store
Fittings, Management of Floor space, Visual Merchandising, Product Range Management,
Consumerism. Ethics in Retailing, Multichannel Retailing, Impact of Retailing on Human
Resource and Career growth in Retailing.

Unit-III (10 Hrs):

Financial Objectives and Dimensions, GMROI, Strategic Profit Model, Success of Private Labels
Brands and its role the success of Retail Store.

Unit-IV (10 Hrs): Corporate Social Responsibility, Retail Research and Audit, Insurance,
Consumer Protection Act, Torts Harassment, Health, Safety, Security Hazards – Material,
Equipment’s, Cash, Pilferage, External Threats, Safety Gadget.

Text and Reference Books

1. Retail Management: A Strategic Approach, Barry Berman & Joel R. Evans PHI, 2007,
11th Ed.
2. Retailing Marketing, Dravid Gilbert, Prentice Hall - Pearson Education 2007, 2nd Ed.
3. Retail Management, Gibson G. Vedamani, Jaico Publishing House 2004, 9th Ed.
4. Retailing Management, Michael Levy, Barton A. Weitz & Ajay Pandit:, TMH 2008, 2nd
Ed.
 5. Retailing Management- Swapna Pradhan: TMH 2009, 3rd Ed.

Course Outcome:

• Explain and discuss the general concepts of organized and unorganized retailing.
• Understand the typical challenges faced by retailers in India.
• Understand the nuances of buying behaviour of consumers towards retail buying.
• Explain the concepts of segmentation, targeting and positioning in framing cutting edge
marketing strategies in the retail set-up.
• Understand online and offline retailing.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA 342: PRICING AND BRANDING
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• To give a detailed overview of Pricing in the Retail Industry in

India.
• To familiarize the students with the practices related to pricing and branding.
• Making the students understand the importance of pricing in retailing.
• To make them aware about methods and strategies of branding.
• Describing in detail the various pricing strategies.
• To discuss various implications of in effective pricing methods and strategies.

Unit-1
Pricing Policies Concept and Strategies, Factors influencing Pricing, Mark ups and Mark downs, Price
Awareness, Price Sensitivity, Cost and Price decisions.

Unit-2
Differential Pricing, Promotional Pricing, Pricing and PLC, Product Line Pricing, Transfer Pricing,
Bundle Pricing, Retail Pricing: A Deep Cut Strategy, an Alternative Strategy, Charm Prices, Trading
Stamps

Unit-3
Price Management and Psychology, Vertical Price Management, Bait and Switch Pricing, Retail Price
Management: Pricing of Individual Items, Price Management and Cross-Product Effects, Price
Promotions in Retail, The Role of Price Image of stores.

Unit-4
Retail Positioning and Branding, Role of Retail Brands, Store Brands, Positioning and Proposition of a
Brand, Counterfeit or Copy Cat Brands, Corporate Branding, Brand Extension

Text and Reference Books

1. Pricing - F. Livesey: The Macmillan Press Ltd. (Unit I &II)
2. Price Management - Hermann Simon: Elsevier Science Publisher B.V. (Unit III)
3. Retail Store Management Problems Donald Kirk David, M.B.A.: - A. W. Shaw Company
4. Retail Management: A Strategic Approach Barry Berman & Joel R. Evans: - PHI 2007
5. Retailing Marketing David Gilbert, , Prentice Hall - Pearson Education 2007(Unit IV)
 6. Retailing Management, Michael Levy, Barton A. Weitz& Ajay Pandit -TMH, 2008

Course Outcomes:

• Explain and discuss the general concepts of retail pricing.

• Understand the typical challenges faced by retailers with respect to pricing.
• Understand various strategies of pricing.
• Explain various methods of pricing and branding.
• Understand pricing in online and offline retailing.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA 441: INTERNATIONAL RETAILING
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
• To understand various aspects of international retailing and trends.
• To developing skills in the identification, analysis and solution of the problems
encountered.
• To understand theories and practice of international retailing abroad and its subsequent
effects in India.

Hours: 40

UNIT I (10 Hrs): International retailing growth prospects, Products and Services Retailing in
International Market, Branding Decisions- International Products and Services Strategies,
International Retail Structure, Motives and Reasons for Internationalization, Direction of
Expansion, Market Entry methods, Typology of International Expansion
UNIT II (10 Hrs): Shopping at World Class Stores, Cultural Influence on International
Retailers, International Management, Emerging Themes and Niches, Market Selection and
Growth, Stages of Internationalization, Internal Opportunities, Entry Strategies: Export,
Franchising/Licensing, Acquisitions and Mergers, Joint Ventures, Organic Growth
UNIT III (10 Hrs): International Market Environment: PESTL, Motives for International
Retailing, Marketing Research: Factors, Problems, Process, Marketing Planning for Differing
International and Regional Requirements
UNIT IV (10 Hrs): Competing and Competitive Advantages in Foreign Market, Career in
Foreign Markets, Attitude Scaling Techniques- Multi Attribute model- Multidimensional
Scaling- Conjoint analysis

Suggested Readings:
 1. Globalization of Business- Practice and Theory Abbas J Ali, Jaico Publishing House,
2003, 2nd Ed.
2. International Retailing Nicolas Alexander: Blackwell Business Publishers Ltd, 1997, 2nd
Ed.
3. International Retailing S.L. Gupta & Arun Mittal: Excell Books, 2010, 1st Ed.
4. Principles of Retail Management Rosemary Varley & Mohammed Rafiq: Macmillan
2005, 2nd Ed.
5. Retail Management - A Strategic Approach-Barry Berman & Joel R. Evans: PHI, 2007,
11th Ed.
6. Retailing Marketing, David Gilbert: Prentice Hall - Pearson Education 2007, 2nd Ed.
7. Retail Management - Gibson G. Vedamani: Jaico Publishing House 2004, 9th Ed.
8. Retailing Management- Michael Levy, Barton A. Weitz& Ajay Pandit, TMH 2008, 2nd
Ed.

Course Outcomes:

• Identify the key concepts and issues pertaining to retail environment of firms and their
retail marketing strategies including store composition, location, target customers,
merchandise management, human resource and logistical needs.
• Analyze retail opportunities or problems globally using trading area analysis, site
selection procedures, merchandise management & planning and marketing research
techniques.
• Apply adaptations to the marketing mix to meet the needs of retail management. Design
the retail business in various sectors.
• Identify the various back-end aspects of retail business.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA442: MERCHANDISING AND MALL MANAGEMENT
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objective:
• Detailed outline of Malls and its design and retail components.
• Special emphasis is given to the practical aspects.
• To impart skills necessary for taking up positions in Mall administration.
Hours: 40
UNIT I (10 Hrs): Merchandise Assortments, Role and Responsibilities of Merchandiser,
Forecasting Sales, Developing Assortment Plans, Merchandising Planning System: Stale
Merchandise, Fashion Merchandise, Bin Management, Beginning of the Month (BOM), End of
the Month (EOM) Merchandiser Skills and Profile

UNIT II (10 Hrs): Buying Merchandising: Methods of Planning and Calculating, Merchandise
Sourcing & Allocation, Evaluating Merchandise Performance, Multiple Attribute Methods and
Category Management

UNIT III (10 Hrs): Inventory Levels, Fashion, Season, Theme, Pattern, Support Services,
Merchandise Budget, Vender Negotiating in Purchase, In Store Merchandise Handling, Buying
for Chain Stores, Non Store, Single/Independent Store, Visual Merchandising and its Role,
Shrinkages

UNIT IV (10 Hrs): Introduction to Malls: History, Types, Growth, Dynamics, Concepts in Mall
Design, Site Selection, Market Analysis, Commercial Lease, Tenant Mix, Maintenance
Management
Entertainment in Shopping, Shopping Centres, Aspects in Security, Aspects in Quality
Management, Quantifying Mall Performance
Suggested Readings:
1. Mall Management, Abhijit Das: - Taxmann’s, 2006, 2nd Ed.
2. Retail Management, Barry Berman & Joel R. Evans: A Strategic Approach, PHI 2007,
11th Ed.
3. Retailing Marketing, Dravid Gilbert: Prentice Hall Pearson Education, 2007, 2nd Ed.
4. Retail Management, Gibson G. Vedamani: Jaico Publishing House, 2004, 9th Ed.
5. Retailing Management Michael Levy, Barton A Weitz & Ajay Pandit: - TMH, 2008, 2nd
Ed.
6. Retailing Management- Swapna Pradhan: TMH, 2009, 3rd Ed.

Course Outcomes:
• Develop skill to manage the products in retail store.
• Develop detail understanding of merchandising & its importance
• Prepare to make merchandise plan.
• To enable to procure right merchandise
• Able to perform categorization in the merchandise
• Comprehend the mall architecture and mall project handling
• Selecting the mall locations and identify the catchment areas

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA 443: ACQUIRING MAINTAINING AND RETAINING CUSTOMER
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Hours: 40
UNIT I (10 Hrs): New Dimensions of Relationship Management in Business, Transactional
Marketing to Relationship Marketing, Understanding Customer, CRM as a Strategic Marketing
tool, Customer Life Cycle management, Methods and Tools for Customer Acquisition,
ACTMAN model
UNIT II (10 Hrs): Sustaining relationship with Customer, CRM Structures, CRM Cycle,
Stakeholders in CRM, CRM Comprehension and Implementation Model, e CRM, Managing
Customer Satisfaction, Customer Satisfaction Models and Practices, Rationale of Customer
Satisfaction, Measuring Customer Satisfaction, KANO Model Loyality Ladder, Loyalty and its
relationship with customer satisfaction, RaiSrivastava model of customer loyalty formation
UNIT III (10 Hrs): Managing Customer Retention, Customer retention and Brand Loyalty,
customer recall strategies, customer experience management, Implication of Employeee
Customer Affinity, Customer Engagement, Employee-Organisation Relationship, Employee-
Customer Linkage, Factors effecting employee’s customer oriented behaviour, Essentials of
building employee relationship
UNIT IV (10 Hrs): Dynamics of Information Technology in developing and sustaining
relationship with Customers, e CRM, Rural CRM, customer relationship management practices
in retail industry, Customer Service Initiatives
Suggested Readings:
1. Customer Relationship Management: Concepts and Cases Alok Kumar Rai : (Second
Edition)- PHI Learning
2. Customer Relationship Management Simon Knox, Adrian Payne, Stan Maklan: - Routledge
Inc.
3. Customer Relationship Management Bhasin- (Wiley Dreamtech)
4. Customer relationship management handbook Dyche- prentice hall
5. Customer relationship management Peelan- prentice hall
6. Customer relationship management Kristin Anderson, Carol Kerr :, McGraw-Hill
Professional
7. Customer Relationship Management Chaturvedi- (Excel Books)
8. Customer relationship management Concepts, Tools, & Applications Sheth J N, Parvatiyar
A. and Shainesh G., Emerging, Tata McGraw-Hill Education
9. Customer Relationship Management Lumar- (Wiley India)

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA444: RETAIL ANALYTICS

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

HOURS:40

UNIT I(10 Hrs): Retailing in the Digital Era: New Age Retailing, Digital Consumers
Characteristics –interconnected , involved, interconnected, co-creation, collaboration, Customer
Data – Big Data, Business Analytics, Customer Insights, Data Characteristics - Variety, Volume,
Velocity, Veracity. Critical issues in Modern day Retail, The Digital organization, Retail
analytics for decision making, Informed and Risk-Aware Decisions , Benefits of Retail Analytics
– Informed Decisions, Risk mitigation, Gaining visibility , Retail Analytics for Strategic –
Tactical and Operational decisions.

UNIT II(10 Hrs): Marketing in a Consumer-Driven Era: Understanding Consumer Buying

Behaviour and Trends , Leveraging customer data, Putting information in context, Clicking with
consumer communities, Keeping content in mind, From personalization to commerce. Data
sources: Customer, Retailer, Supplier, Market, Web, Mobile, Social, Call Centres,. Looking at
Unstructured Data: The unstructured data challenge, Recognizing the untapped analytics
opportunity, Customer-Driven Decision Making, Content Analytics in Action, Understanding
Affinities between Products and Customers, Advanced affinity analysis, Market basket analysis,
Understanding customer preferences , Anticipating the customer’s next move, Improving Retail
Promotions.

UNIT III(10 Hrs): Merchandising Analytics: Assortment planning , Geospatial Analytics,

Product placement, Space Optimisation, Product adjacency, Aligning store-level assortment with
demand, Category Intelligence, Developing dynamic retail assortments, Prioritization of Product
categories.
Marketing Analytics: Marketing Mix ROI, Promotions – Promotional Maturity Curves, Pricing –
Price per segment, Margin, Profitability, Personalisation, Campaigns, Marketing Return Curves,
Scenario Analysis, Driving better P&L analyses, Managing Incentive Compensation.

UNIT IV(10 Hrs): Supply Chain Analytics: Creating a Demand-Driven Supply Chain, Gaining
Visibility across the Supply Chain, Resolving Operations Problems Primitively , Logistics,
Inventory, Supplier performance, Demand forecasting, Vendor Intelligence, Vendor Rankings,
Fulfilment Intelligence, Inventory Diagnostics, Shrinkage, Optimization opportunities.

Store operations analytics : Using Analytics to Optimize Staffing Plans, Drilling into HR
analytics, Customer Traffic, Store Performance Dashboards, Local Market Analytics, Online
Offline Analytics, Sales Trends, Brand Performance, Account Performance Forecasts.
Customer View: Customer Insights, Omni channel insights, Personalization, merchandise Data
sources, including operations and supplier.

Suggested Text Books:

1. Retail Analytics – The Secret Weapon, Emmett Cox

2. Behaviour Analytics in Retail, Ronny Max Mahogany Beckford

4. The New Science of Retailing: How Analytics are Transforming the Supply Chain and
Improving Performance, Fisher and Raman
5. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, Nagle, Hogan
and Zale, Prentice-Hall
6. Competing on Analytics, Davenport, Harris
7. The New Rules of Retail: Competing in the World's Toughest Marketplace, Lewis and
Dart
8. Sales Promotions, Neslin, Marketing Science Institute

COURSE OUTCOMES DESCRIPTION

CO1 ENUMERATE the characteristics, opportunities and challenges of New Age Retailing
and Digital Consumers.
CO2 UNDERSTAND Consumer Buying Behaviour and Trends in new age retailing.
CO3 USE various kinds of data for performing Retailing Analytics.
CO4 ILLUSTRATE the use of various tools and frameworks for predictive retail analytics.
CO5 DERIVE a variety of metrics and quantify key outcomes in multiple areas of Retail.
CO6 BUILD value for Retail and Marketing by deriving Marketing ROI metrics.
HEALTHCARE MANAGEMENT
SPECIALIZATION
 MBA351: HOSPITAL PLANNING
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
• To expose students to modern hospital planning techniques, including quality,
application, and implementation.
• To focuses on hospital infra & extra structure and departments in health care and public
health organizations.

Hours: 40

Unit-I (10 Hrs): Types of Hospital Organisation & Statutory Requirements for Planning, Steps
in Hospital Planning: Need Assessment, Appointment of Planning Teams/Consultants,
Appointment of Architect, Size of the Hospital, Design of the Hospital, and Selection of the
Contractor

Unit-II(10 Hrs): Preparation of Architect’s Brief Selection of the Size, Preparation of the Master
plan, Preparation of Schedule of Accommodation Layout, Grouping, Zoning & Phasing of
Activities, Circulation & Movements of Patients, Staff, Visitors.

Unit–III(10 Hrs): Planning for: Out Patient Department/Accident/Emergency, Indoor

accommodation, Ward design, Bed wise planning, special requirements of certain departments
such as ICU, OT, Paediatric, Maternity ward.

Unit-IV (10 Hrs): Planning for Water supply, Electricity, Drainage & Sewage disposal,
Planning for equipment’s & Purchase. Planning for various categories of Staff, Administrative
action for Appointment, Training

Suggested Readings:

1. Hospital Planning & Administration – WHO Monograph Series 54 – By R. Llewelyn,

Davis & H.M.C. Macaulay – Indian Edition – Jaypee Brothers, New Delhi.
2. Hospital & Nursing Homes : Planning, Organisation, & Management – By Syed Amin
Tabish – Jaypee Brothers, New Delhi.
3. Principles of Hospital Administration & Planning – By B.M. Sakharkar – Japyee
Brothers.
4. Hospital Administration – By C.M. Francis &Marioc Desouza – Jaypee Brothers, New
Delhi.
5. Hospital Administration & Planning – By A.G. Chandorkar – Paras Medical Publisher.
6. Hospitals Planning, Design & Management – By Kunders&Gopinath.
7. Healthcare System & Management – By S.L. Goel – Deep & Deep Publisher.
 8. Management of Hospital – By S.L. Goel& R. Kumar – Deep & Deep Publisher.

Course Outcomes:

• Hospital planning & Management candidate are involved in the business aspects of
health care service delivery.
• Duties vary and may include planning and coordinating department activities in
personnel and staffing, purchasing, public relations, fund raising, accounting, and
program evaluation.
• They develop and implement budgets, analyze all types of data, and assure compliance
with regulatory agency requirements or others work in marketing, finance, insurance,
and information systems in health care and related organizations.
• By the end of the course, you will have learned how to develop, implement, and evaluate
a strategic plan for a healthcare facility, and you will have gained advanced skills for
organizational success, leadership, and effectiveness and efficiency techniques.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA352: MEDICAL TERMINOLOGY & PROCEDURES
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

• To provide students with an advanced understanding of healthcare related medical terms.

• To effectively identify, understand, and utilize medical terms as they will be applicable in
the field of healthcare.

Hours: 40

Unit-I (10 Hrs): Fundamentals of Medical Terminology: Word Roots, Prefix, Suffix,
Abbreviations & Symbols. Introduction to Anatomy & Physiology Organs & Systems: Gastro
Intestinal, Respiratory, Circulatory, Renal, Reproductive, Nervous

Unit-II (10 Hrs): Common Diseases & Procedures: Gastro Intestinal, Cholecystitis,
Cholelithiasis, Appendicitis, Intestinal Obstruction, Hernia, Peritonitis, Gastroscopy: Endoscopy
, Laparotomy, Laparoscopy.
Common Diseases & Procedures: Respiratory, Tuberculosis, Bronchial Asthma, Respiratory
Failure, Pulmonary Embolison, Pneumonia, Branchosopy, Pulmonary Function Test, Cardio-
Pulmonary Resuscitation.

Unit-III (10 Hrs): Circulatory: Hypertension, Coronary Artery Disease, Arrhythmias, Cardiac
Arrest Shock. Deep Vein Thrombosis (DVT), ECG, 2D Echo Cardiogram, Coronary
Angiography, Cardiac Catheterisation, Stress Test, Pacemaker.

Renal: Nephrotic Syndrome, Urinary Tract Infection, Renal Failure, Renal / Bladder Stones
Intravenous Pylography, Cystoscopy, Urinalysis, Hoemodialis, Peritoneal Dialysis.

Unit-IV(10 Hrs): Reproductive: Female – Breast Cancer/Self Examination, Menstrual

Disorders, Dysmenorrhoea, Premenstrual Syndrome (PMS), Menorrhagia Ovarian Cyst,
Fibroids, Malignancy, Infertility Mammography, Ultra Sound, Laparoscopy, IVF, Tubectomy, D
& C.
Male - Prostate Enlargement, Hydrocele, Impotence, Transurethral Resection of Prostate
(TURA)
Nervous: Stroke (Cerebro Vascular Accident), Brain Tumor, Brain Injuries, Spinal Cord Injuries,
Lumbar Puncture, Myelography, CT Scan, MRI, EEG, EMG
Oncology: Investigations
Suggested Readings:
1. Principles of Anatomy & Physiology – By Gerard J. Tortora.
2. Anatomy & Physiology in Health & Illness – By Anne Waugh – Churchil Livingstone.
3. Anatomy & Physiology for Nurses – By Evelyn Pearce – Indian Edition – Jaypee
Brothers, New Delhi.
4. Dorland’s Pocket Medical Dictionary.
5. Taber’s Cyclopedic Medical Dictionary – Fadavis Philadelphin.
6. Medical Manual of Anatomy – By Sampath Madhyastha – CBS Publication.

Course Outcomes:

• Identify, pronounce, and spell medical terms.

• Use terms in context; utilize prefixes, suffixes, root words, and plurals to construct
medical terms.
• Analyze medical terms.
• Translate abbreviation and interpret symbols.
• Demonstrate ability to analyze words by dividing them into component parts.
• Identify and employ terms pertaining to the body as a whole.
• Demonstrate ability to apply new knowledge to understanding medical terms in their
proper contexts.
• Differentiate among the various classes of drugs and learn their actions and side effects.
• Differentiate among various laboratory tests, clinical procedures, and clinical healthcare
professionals.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA451:HOSPITAL ADMINISTRATION
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:
• To make understand the principles and practice of management.
• To review basic theories of management and management process.
• To understand basic concepts of health, healthcare, health services, healthcare
organizations, hospitals, history and types.
• To understand role of healthcare managers, need and importance of hospital
administrator and structuring of healthcare besides the emerging concepts / current
issues in healthcare.

Hours: 40

Unit-I (10 Hrs): Routine Admission/Discharge Procedures/Discharge Summary, Hospital

Utilisation Statistics: Average Length of Stay (ALS), Bed Occupancy, Rare, Turn Over Interval.
Daily Reports / Returns: Hospital Census, Matron’s Report, Medical Officer’s Report, Casualty
Report, Medico-Legal Cases, Report from ICU / ICCU, Security Report, Maintenance
Department Report: OT List

Unit-II (10 Hrs): Patient’s Complaints, Medical Certificates. Hospital Committees: Role,
Composition, Frequency of Meetings, Minutes of the Meetings, Follow up Actions.
Patient Satisfaction Survey: Interviews, Questionnaires, Observations, Group Discussions,
Patient Opinion Polls, Report Writing.
Duty Roster of various categories of Staff, Availability of Materials: Critical Items, Stock Level,
Procurement Methods. Administration of Patient Related Schemes: Medical Insurance (Cashless
Benefit), CGHS, ECHS, CSMA, TPA, ESI.

Unit-III (10 Hrs): Front Office: Duties & Responsibilities: Duties & Responsibilities of the
Hospital Administrator/CEO- In Profit Making Hospitals and In Non-Profit Making Hospitals
Disaster Management/Disaster Plan, Marketing of Hospital, Telephone Courtesy, Guest
Lectures, Orgnaisation of Camps, Seminars, Workshops, Continuous Medical Education, Public
Participation.

Unit-IV (10 Hrs): Hospital Security: Staff, Patients, New born babies, Female staff/Patients,
Stores. Application of Hospital Information System (HIS) &Management Information System
(MIS),Negotiation Skills: Purchase of Stores / Equipment, Union Matters, Collective Bargaining.
Hospital Waste Management, Methods of Infection Control, Fire Fighting, Dealing with Crisis
Situation like Mob violence, Bomb threat, Terrorist strike, Mass casualties, Political agitation,
Prisoners. Standard Operating Procedures (SOPs).
Suggested Readings:
1. Sana’s Guidelines for Hospital Infection Control – By Mohd. S. Khan – Jaypee Brothers,
New Delhi.
2. Hospital Waste Management &it’s Monitoring – By Madhuri Sharma – Jaypee Brothers,
New Delhi.
3. Medical Stores Management – By Shakti Gupta & Sunil Kant - Jaypee Brothers, New
Delhi.
4. Medical Records, Organisation & Management – By G.P. Mogli – Jaypee Brothers, New
Delhi.
5. Emergency Medical Services & Disaster Management – By D.K. Dave & Shakti Gupta –
Jaypee Brothers, New Delhi.
6. Hospital Waste Management – By A.G. Chandorkar – Paras Medical Publisher.
7. Hospital Infection Control – By S.A. Tabish – Academia, New Delhi.

Course Outcomes:

• Accept professional management practice in healthcare.

• Understand the theories of management.
• Understand the management process and integrated approach in management Manage
service organizations by accepting the inbuilt challenges.
• Manage hospitals by understanding the complexity, levels and role of hospital
administrator.
• Understand the current issues that have an implication in administration Practice
hospital administration.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA452: LAWS RELATED TO HOSPITAL & MEDICAL SERVICES
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Course Objectives:

1. Learn the basic legal terms applicable to hospitals and healthcare

2. Understand the code of medical ethics and medical negligence
3. Be aware of the different Acts related to patient management

Hours: 40
Unit-I(10 Hrs): Introduction & Legal Procedures: Court, Affidavit, Evidence, Complaint,
Investigation, Oath, Offence, Warrant, Summons. Medico Legal Aspects of Emergency Services,
Inquest: Police Inquest, Magistrate‘s Inquest.
Criminal Courts in India & their Powers: General Important Legal Knowledge Pertaining to IPC,
CRPC, Civil PC, Evidence Act.

Unit-II(10 Hrs): Introduction to Indian Constitution: Preamble, Fundamental Rights, Rights &
Responsibilities of Medical Person, Hippocratic Oath, Declaration of Geneva.
List of Offences & Professional Misconduct of Doctors, as per Medical Council of India,
Organisational &Procedural Laws: Indian Contract Act, Nursing Home-Registration Act, Birth-
Death Registration Act, Labour Laws Applicable to a Hospital, Indian Trade Union Act
1926/Industrial Dispute Act 1947, The Bombay Shops & Establishment Act, The Workmen’s
Compensations Act, The Industrial Employment (Standing Orders) Act 1946.

Unit-III(10 Hrs): Medical Establishment, Professional Negligence, Errors& Commission,

Insurance Policy, General Claims Procedure, Laws Related to Medical Procedures: Medical
Termination of Pregnancy Act 1971(MTP Act), Prenatal Diagnostic Techniques, Regulations
&Prevention of Misuse Act 1994 (PNDT Act), Consumer Protection Act 1986, Medical
Negligence & Compensation, Medical Ethics/Doctor Patient Relationship.

Unit-IV (10 Hrs): Preventive Steps for Doctors/Hospitals to Avoid Litigation: Consent Form,
Life Support, Dying Declaration, Death Certificate, High Risk, Post Mortem.
Illustrative Cases of Medical Negligence in India: Surgery, OBST/GYNAEC, Medicine,
Paediatrics, Other Disciplines/Anaesthesia, Legal Requirements of Licences/Certificates for a
Hospital.
Suggested Readings:
1. Parikh’s Text Book of Medical Jurisprudence & Toxicology – By Dr. C.K. Parikh – CBS
Publications.
2. Medical Negligence & Compensation – By Jagdish Singh – Bharat Law, Jaipur.
3. Medical Negligence & Legal Remedies – By Anoop K. Kaushal – Universal.
4. Medical Termination of Pregnancy Act.
5. Preconception & Prenatal Diagnostic Techniques (Prohibition of sex selection) Act 1994.
6. Organ Transplant Act.
7. The Consumer Protection Act 1986.
8. Indian Trade Union Act 1926.
9. Industrial Dispute Act 1946.
10. Medico-legal Aid to Hospitals & Doctors, with Consumer Protection Law – By M.S.
Pandit&ShobhaPandit – Pandit Publications.
11. Opening the Domains of Laws – By Adv. SeemaBapat.
12. Modi’s Book on Medico Jurisprudence & Toxicology.

COURSE OUTCOMES

• Acquaint the students about the death certificate issuing procedure and its content,
importance of death certificate.
• Know about malpractice in health care CO3:Understanding about medical jurisprudence
• Know about patient’s Rights and provider’s responsibility.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA453: HEALTH CARE & ADMINISTRATION OF CLINICAL & NON-CLINICAL
SERVICES

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

Hours: 40
UNIT I (10Hrs): Health Administration in India, Health Care Delivery System, National Health
Policy, National Health Programmes: Tuberculosis’s control Programme, Dots, Programme for
control of Blindness, Family welfare programme, AIDS control programme, role & functions of,
National AIDS Control Organisation (NACO).

UNIT II (10Hrs): Epidemiological Triad, Levels of Disease Prevention: Research

Methodology, Radiology Services, Pathology & Clinical Laboratory, Central Sterile Supply
Department, Laundry & Linen Services, House Keeping Services, Disposal of Biomedical Waste

UNIT III (10Hrs): Kitchen Canteen Services, Medical Records Department, Engineering
Services: Maintenance of Building, Campus & Utilities, Biomedical services, Fire safety.

UNIT IV (10Hrs): Quality Management in Health Care: Quality control, ISO, ISO standards,
Hospital Accreditation, Role of Quality Council of India (QCI), National Accreditation Board of
Hospitals (NABH). Billing, Clamming, Insurance Companies/Employers, Public Relations

Suggested Readings:
1. Park’s Text Book of Preventive & Social Medicine –By K. Park - BanarasidasBhanot,
Jabalpur.
2. Essential of Hospital Support Services & Physical Infrastructure – By Madhuri Sharma –
Jaypee Brothers, New Delhi.
3. Hospital Services Management – By S.K. Parthsarthi – K.J. Hospital, Madras.
4. Medical Records Organisation & Management – By G.P. Mogli – Jaypee Brothers, New
Delhi.
5. Management Information System – By Waman s. Javdekar – McGraw Hill.
6. Total Quality Management – By V.V. Gopal – ICFAI University Press.
7. Marketing – RogeraKerin& Steven W. Hartcey – McGraw Hill.
8. Methods of Bio-statistics – By Rao.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
PROJECT MANAGEMENT
SPECIALIZATION
 MBA371: PROJECT FORMULATION AND APPRAISAL

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

OBJECTIVE:
To study and understand the formulation, costing of construction projects, appraisal, finance and
private sector participation.

HOURS:40
UNIT I (10 Hrs): PROJECT FORMULATION: Project – Concepts – Capital investments -
Generation and Screening of Project Ideas - Project identification – Preliminary Analysis,
Market, Technical, Financial, Economic and Ecological - Prefeasibility Report and its Clearance,
Project Estimates and Techno-Economic Feasibility Report, Detailed Project Report – Different
Project Clearances required.

UNIT II (05 Hrs): PROJECT COSTING : Project Cash Flows – Time Value of Money – Cost
of Capital.

UNIT III (15 Hrs): PROJECT APPRAISAL: NPV – BCR – IRR – ARR – Urgency – Pay
Back Period – Assessment of Various Methods – Indian Practice of Investment Appraisal –
International Practice of Appraisal – Analysis of Risk – Different Methods – Selection of a
Project and Risk Analysis in Practice.

UNIT IV (10 Hrs): PROJECT FINANCING AND PRIVATE SECTOR

PARTICIPATION: Project Financing – Means of Finance – Financial Institutions – Special
Schemes – Key Financial, Indicators – Ratios. Private sector participation in Infrastructure
Development Projects - BOT, BOLT, BOOT -Technology Transfer and Foreign Collaboration -
Scope of Technology Transfer.

REFERENCES:
1. Barcus, S.W. and Wilkinson.J.W., "Hand Book of Management Consulting Services",
McGraw Hill, New York, 1986.
2. Joy P.K., "Total Project Management - The Indian Context", New Delhi, Macmillan India
Ltd.,1992
3. Prasanna Chandra, "Projects – Planning, Analysis, Selection, Implementation Review",
McGraw Hill Publishing Company Ltd., New Delhi. 2006.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA372: CONSTRUCTION PLANNING, SCHEDULING AND CONTROL

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

OBJECTIVE:
To study and understand the concept of planning, scheduling, cost and quality control, safety
during construction, organization and use of project information necessary for construction
project.

HOURS: 40
UNIT I(10 Hrs): CONSTRUCTION PLANNING: Basic Concepts in the Development of
Construction Plans – Choice of Technology and Construction Method – Defining Work Tasks –
Defining Precedence Relationships among Activities – Estimating Activity Durations –
Estimating Resource Requirements for Work Activities– Coding Systems.

UNIT II(10 Hrs): SCHEDULING PROCEDURES AND TECHNIQUES: Construction

Schedules – Critical Path Method – Scheduling Calculations – Float – Presenting
Project Schedules – Scheduling for Activity-on-Node and with Leads, Lags, and Windows –
Scheduling with Resource Constraints and Precedences – Use of Advanced Scheduling
Techniques – Scheduling with Uncertain Durations – Calculations for Monte Carlo Schedule
Simulation – Crashing and Time/Cost Tradeoffs – Improving the Scheduling Process.

UNIT III(10 Hrs): COST CONTROL, MONITORING AND ACCOUNTING: The Cost
Control Problem – The Project Budget – Forecasting for Activity Cost Control – Financial
Accounting Systems and Cost Accounts – Control of Project Cash Flows –Schedule Control –
Schedule and Budget Updates – Relating Cost and Schedule Information.

UNIT IV(10 Hrs): QUALITY CONTROL AND SAFETY DURING CONSTRUCTION:

Quality and Safety Concerns in Construction – Organizing for Quality and Safety – Work and
Material Specifications – Total Quality Control – Quality Control by Statistical Methods –
Statistical, Quality Control with Sampling by Attributes – Statistical Quality Control with
Sampling by Variables– Safety.

REFERENCES:
1. Calin M. Popescu, Chotchai Charoenngam, "Project Planning, Scheduling and Control in
Construction: An Encyclopedia of terms and Applications", Wiley, New York, 1995.
2. Chitkara, K.K. "Construction Project Management: Planning, Scheduling and
Control",McGraw-Hill Publishing Company, New Delhi, 1998.
3. Chris Hendrickson and Tung Au, "Project Management for Construction – Fundamental
Concepts for Owners, Engineers", Architects and Builders, Prentice Hall, Pittsburgh, 2000.
4. Halpin, D. W., "Financial and Cost Concepts for Construction Management", John Wiley &
Sons, New York, 1985.
5. Willis, E. M., "Scheduling Construction Projects", John Wiley & Sons, 1986.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA471: CONSTRUCTION PERSONNEL MANAGEMENT

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

OBJECTIVE:
To study the various aspects of manpower management such as man power planning,
organization, human relations, welfare and development methods in construction.

UNIT I MANPOWER PLANNING

Manpower Planning process , Organizing, Staffing, directing, and controlling – Estimation,
manpower requirement – Factors influencing supply and demand of human resources – Role of
HR manager – Personnel Principles.

UNIT II ORGANISATION
Requirement of Organization – Organization structure – Organization Hierarchical charts –
Staffing Plan - Development and Operation of human resources - Managerial Staffing –
Recruitment – Selection strategies – Placement and Training.

UNIT III HUMAN RELATIONS AND ORGANISATIONAL BEHAVIOUR

Basic individual psychology – Approaches to job design and job redesign – Self managing work
teams – Intergroup – Conflict in organizations – Leadership-Engineer as Manager – al aspects of
decision making – Significance of human relation and organizational – Individual in organization
–Motivation – Personality and creativity – Group dynamics, Team working – Communication
and negotiation skills.

UNIT IV WELFARE MEASURES

Compensation – Safety and health – GPF – EPF – Group Insurance – Housing - Pension – Laws
related to welfare measures. Managing New Technologies – Total Quality Management –
Concept of quality of work life – Levels of change in the organizational Development –
Requirements of organizational Development – System design and methods for automation and
management of operations – Developing policies, practices and establishing process pattern –
Competency up gradation and their assessment – New methods of training and development –
Performance Management.

REFERENCES:
1. Carleton Counter II and Jill Justice Coutler, "The Complete Standard Handbook of
Construction Personnel Management", Prentice-Hall, Inc., 1989.
2. Charles D Pringle, Justin Gooderi Longenecter, Management, CE Merril Publishing Co. 1981.
3. Dwivedi R.S, "Human Relations and Organizational Behavior", Macmillian India Ltd.,2005.
4. Josy.J. Familaro, "Handbook of Human Resources Administration", McGraw-Hill
International
Edition, 1987.
5. Memoria,C.B., "Personnel Management", Himalaya Publishing Co., 1997.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA472: CONSTRUCTION PROJECT MANAGEMENT

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

OBJECTIVES:
To study the various management techniques for successful completion of construction projects.
To study the effect of management for project organization, design of construction process,
labour, material and equipment utilization, and cost estimation.

UNIT I THE OWNERS' PERSPECTIVE

Introduction - Project Life Cycle - Types of Construction - Selection of Professional Services -
Construction Contractors - Financing of Constructed Facilities - Legal and Regulatory
Requirements - Changing Environment of the Construction Industry - Role of Project Managers.

UNIT II ORGANIZING FOR PROJECT MANAGEMENT

Project Management – modern trends - Strategic Planning - Effects of Project Risks on
Organization - Organization of Project Participants -Traditional Designer-Constructor Sequence
–Professional Construction Management - Owner-Builder Operation - Turnkey Operation -
Leadership and Motivation for the Project Team.

UNIT III DESIGN AND CONSTRUCTION PROCESS

Design and Construction as an Integrated System - Innovation and Technological Feasibility -
Innovation and Economic Feasibility - Design Methodology - Functional Design - Construction
Site Environment.

UNIT IV LABOUR, MATERIAL AND EQUIPMENT UTILIZATION

Historical Perspective - Labor Productivity - Factors Affecting Job-Site Productivity - Labour

Relations in Construction - Problems in Collective Bargaining - Materials Management -
Material
Procurement and Delivery - Inventory Control - Tradeoffs of Costs in Materials Management. -
Construction Equipment - Choice of Equipment and Standard Production Rates - Construction
Processes Queues and Resource Bottlenecks.

REFERENCES:
1. Chitkara, K.K. "Construction Project Management: Planning, Scheduling and Control", Tata
McGraw-Hill Publishing Company, New Delhi, 1998.
2. Choudhury S , "Project Management", McGraw-Hill Publishing Company, New Delhi, 1988.
3. Chris Hendrickson and Tung Au, "Project Management for Construction – Fundamental
Concepts for Owners, Engineers, Architects and Builders", Prentice Hall, Pittsburgh, 2000.
4. Frederick E. Gould, "Construction Project Management", Wentworth Institute of Technology,
Vary E. Joyce, Massachusetts Institute of Technology, 2000.
5. George J.Ritz , "Total Construction Project Management" - McGraw-Hill Inc, 1994.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA473: PROJECT SAFETY MANAGEMENT
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

OBJECTIVES:
To study and understand the various safety concepts and requirements applied to construction
projects.
To study the of construction accidents, safety programmes, contractual obligations, and design
for safety.

UNIT I CONSTRUCTION ACCIDENTS

Accidents and their Causes – Human Factors in Construction Safety – Costs of Construction
Injuries – Occupational and Safety Hazard Assessment – Legal Implications.

UNIT II SAFETY PROGRAMMES

Problem Areas in Construction Safety – Elements of an Effective Safety Programme – Job-Site
Safety Assessment – Safety Meetings – Safety Incentives.

UNIT III CONTRACTUAL OBLIGATIONS

Safety in Construction Contracts – Substance Abuse – Safety Record Keeping. Owner’s
responsibility for safely – Owner preparedness – Role of designer in ensuring safety –
Safety clause in design document

UNIT IV DESIGNING FOR SAFETY

Safety Culture – Safe Workers – Safety and First Line Supervisors – Safety and Middle
Managers
– Top Management Practices, Company Activities and Safety – Safety Personnel – Sub
contractual Obligation – Project Coordination and Safety Procedures – Workers Compensation.

REFERENCES:
1. Jimmy W. Hinze, "Construction Safety", Prentice Hall Inc., 1997.
2. Richard J. Coble, Jimmie Hinze and Theo C. Haupt, Construction Safety

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
RURAL AND AGRICULTURAL
SPECIALIZATION
 MBA376: RURAL ECONOMY

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

UNIT I (10 hrs): Rural Economy - Rural - Urban disparities-policy interventions required –
Rural, Face to Reforms - The development exercises in the last few decades.

UNIT II (10 hrs): Rural Marketing - Concept and Scope - Nature of rural markets -
attractiveness of rural markets - Rural Vs Urban Marketing - Characteristics of Rural consumers
– Buying Decision process - Rural Marketing Information System - Potential and size of the
Rural Markets.

UNIT III (10 hrs): Selection of Markets - Product Strategy - Product mix Decisions –
Competitive, Product strategies for rural markets.

UNIT IV (10 hrs): Pricing strategy - pricing policies - innovative pricing methods for rural
markets -promotion strategy - appropriate media - Designing right promotion mix - promotional
campaigns.

References
1. Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES,
Tata McGraw-Hill Publishing Company, New Delhi, 2008
2. A.K. Singh & S. Pandey,RURAL MARKETING: INDIAN PERSPECTIVE, New Age
International publishers, 2007
3. CSG Krishnamacharylu & Laitha Ramakrishna, - RURAL MARKETING, Pearson
Education Asia. 2018
4. Philip Kotler, MARKETING MANAGEMENT, Prentice - Hall India Ltd. New Delhi
5. Agarwal A.N, INDIAN ECONOMY, Vikas Publication, New Delhi.
6. Ruddar Dutt Sundaram, INDIAN ECONOMY, Tata McGraw Hill. Publishers, New
Delhi

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA377: BASICS OF RURAL AND AGRICULTURAL MARKETING
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

UNIT I (10 hrs): Rural Marketing - Characteristics and Dimensions, Increasing business interest
in the rural hinterlands of the country, problems in Rural Marketing. Assessing the trends in
Rural Marketing.
UNIT II (10 hrs): Product decisions for rural markets, catering to the value maximization of
rural customers, price and location constraints in rural markets, types of promotion methods used
by companies in rural markets.
UNIT III (10 hrs): Marketing of agricultural products, Agricultural products and their types,
important concepts in agricultural marketing, trends in Indian agricultural marketing,
UNIT IV (10 hrs): Rural development administration: Institutions for rural development and
administration, NGOs in rural development, Information technology and village development, e-
governance, Rural financing and credit systems.

Suggested Readings:
1. Rural- Marketing- Text & Cases, Krishnamacharyulu C S G, Ramakrishnan Lalitha -
(Pearson) 2011,2 e
2. New Perspectives in Rural & Ahicultural Marketing, Ramakishen Y-: Jaico publishing
2011, 2 e
3. Rural Marketing Concepts & Practices, Dogra Balram, Ghuman Karminder- (Tata Mc
Graw-Hill) 2009, 4th Reprint, 1e
4. Rural Marketing- Environment Problems & Strategies, Gopalaswamy T P- (Vikas
Publishing House) 2009, Revised 3 e
5. Rural Marketing- Targeting the Non urban consumer, Velayudhan Sanal Kumar-
(Response, SAGE Publication) 2002,1 e

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA478: RURAL AND AGRICULTURAL FINANCING

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

HOURS:40
UNIT I (10 hrs): Rural and Agricultural Financing – Introduction and brief overview, Scenario
of Rural and Agricultural Financing in India, Credit Facility System in the hinterlands of our
country, problems and bottlenecks.

UNIT II (10 hrs): Rural and Agricultural Financing – Institutions and Organizations supporting
rural credit facility systems, their methods and structure, problems faced by these organizations,
Emerging trends in the Rural and Agricultural Financing in India, Expanding the scope and
gambit of the concept of Financial Inclusions.

UNIT III (10 hrs): Rural and Agricultural Financial Awareness and Literacy among the masses,
Transparency in the Rural Financial System, Bringing an inclusive approach to the concept of
Rural and Agricultural Financing.

UNIT IV (10 hrs): Self Help Groups and their role in the overall functioning of the Rural credit
facility system, eliminating the role of corrupt money lenders from the rural financial system,
various policies launched by the government for the improvement of the rural financial system.

References
1. Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES,
Tata McGraw-Hill Publishing Company, New Delhi, 2008
2. A.K. Singh & S. Pandey, RURAL MARKETING: INDIAN PERSPECTIVE, New Age
International publishers, 2007
3. CSG Krishnamacharylu & Laitha Ramakrishna, - RURAL MARKETING, Pearson
Education Asia. 2018
4. Philip Kotler, MARKETING MANAGEMENT, Prentice - Hall India Ltd. New Delhi
5. Agarwal A.N, INDIAN ECONOMY, Vikas Publication, New Delhi.
6. Ruddar Dutt Sundaram, INDIAN ECONOMY, Tata McGraw Hill. Publishers, New
Delhi
Employable Skills Measuring Tools
Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA477: EVOLUTION OF AGRICULTURAL MARKETING IN INDIA
Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

HOURS:40
UNIT I (10 hrs): Agricultural Marketing - Characteristics and Dimensions, Evolution of
Agricultural Marketing in Indian Economy, problems related to Agricultural Marketing.
Relevance and Importance of Agricultural Marketing in our country.
UNIT II (10 hrs): Marketing of Agricultural produce, Farm and Non-Farm product items,
Marketable inputs and marketing of non-farm produce. Ever-increasing gambit of the scope of
Agricultural Marketing in India.
UNIT III (10 hrs): Classification of agricultural products, Agricultural commodities and their
types, scenario planning, role and importance of weather and climatic conditions to the overall
development and sustenance of Indian Agricultural Market. Farm Planning and implementing
strategies that work for the flourishment of Indian Agricultural Environment,
UNIT IV (10 hrs): Institutional support for Indian Agriculture: Institutions for agricultural
development and administration, NGOs for rural agricultural development, Role of
communication and information technology for agriculture and village development, multi-nodal
model of agricultural development in India.

Suggested Readings:
1. Rural- Marketing- Text & Cases, Krishnamacharyulu C S G, Ramakrishnan Lalitha -
(Pearson) 2011,2 e
2. New Perspectives in Rural & Ahicultural Marketing, Ramakishen Y-: Jaico publishing
2011, 2 e
3. Rural Marketing Concepts & Practices, Dogra Balram, Ghuman Karminder- (Tata Mc
Graw-Hill) 2009, 4th Reprint, 1e
4. Rural Marketing- Environment Problems & Strategies, Gopalaswamy T P- (Vikas
Publishing House) 2009, Revised 3 e
5. Rural Marketing- Targeting the Non urban consumer, Velayudhan Sanal Kumar-
(Response, SAGE Publication) 2002,1 e
Employable Skills Measuring Tools
Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions
 MBA476:DISTRIBUTION STRATEGIES FOR RURAL AND
AGRICULTURAL MARKETING

Teaching Scheme Examination Scheme

Lectures: 4 hrs./Week Class Test -12Marks

Tutorials: 1 hrs./Week Teachers Assessment - 6Marks
Attendance – 12 Marks
Credits: 4 End Semester Exam – 70 marks

HOURS: 40

UNIT I (10 hrs): Rural Distribution prevalent in the hinterlands of the country, Introduction to
the concept of rural and agricultural distribution, basic terminologies and philosophies, current
scenario of rural distribution, problems and challenges.

UNIT II (10 hrs): Types of Distribution strategies commonly used in Rural India their problems
and challenges, Innovation in the choice of distribution strategies used by companies for
targeting rural customers, unconventional choice and selection of methods used by companies
for rural distribution.

UNIT III (10 hrs): Establishing new interfaces of rural distribution – myths and realities,
challenges faced by companies to sufficiently enter the rural landscape and methods used by
them to solve his problem.

UNIT IV (10 hrs): Conjoint and Collateral Distribution, Parallel Group Analysis, Experimental
and Non-experimental methods of rural distribution.

References
1. Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES,
Tata McGraw-Hill Publishing Company, New Delhi, 2008
2. A.K. Singh & S. Pandey,RURAL MARKETING: INDIAN PERSPECTIVE, New Age
International publishers, 2007
3. CSG Krishnamacharylu & Laitha Ramakrishna, - RURAL MARKETING, Pearson
Education Asia. 2018
4. Philip Kotler, MARKETING MANAGEMENT, Prentice - Hall India Ltd. New Delhi
5. Agarwal A.N, INDIAN ECONOMY, Vikas Publication, New Delhi.
6. Ruddar Dutt Sundaram, INDIAN ECONOMY, Tata McGraw Hill. Publishers, New
Delhi

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject practically in Exercise
real life situations Workshop
Quiz
Classroom Discussions