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CASE: Design House Partnerships at Concept Design Services: Focus Villessi and Other Design Houses

Concept Design Services has various departments like design, manufacturing, and distribution that it uses operations management to efficiently control. The document recommends CDS understand the constraints of manufacturing before promising designs and conduct customer surveys after sales to determine products in demand to focus production on for two weeks without new products. It also advises considering designer freedom while also considering manufacturing constraints for long term productivity.

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Shawon Sarker
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49 views2 pages

CASE: Design House Partnerships at Concept Design Services: Focus Villessi and Other Design Houses

Concept Design Services has various departments like design, manufacturing, and distribution that it uses operations management to efficiently control. The document recommends CDS understand the constraints of manufacturing before promising designs and conduct customer surveys after sales to determine products in demand to focus production on for two weeks without new products. It also advises considering designer freedom while also considering manufacturing constraints for long term productivity.

Uploaded by

Shawon Sarker
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CASE : Design House Partnerships at Concept Design Services

1) Why is Operations Management important in CDS?

Concept Design Services(CDS) have varied number of units/ departments like designing,
manufacturing, distribution etc. And each department itself has a number of sub sections.
Operations management is important in CDS in order to steer the designed processes,
products and to efficiently control the operations in the various departments, so that the
desired products are produced to cater to the consumer needs.

2) Draw a four Vs profile for the company’s products and services.) Low
Villessi and
other Design Focus
Houses
Volu
Low me High

Variety Low
High

  Variation
High Low

  Visibility Low
High

3) What would you recommend to the company if they ask you to advise them in
improving their conditions?

I would have advised them in the following way to improve their conditions:
 Understanding the freedom required by the designers ,to come up with
innovative new ideas of design, I would also advise them to think about the

This study source was downloaded by 100000804005908 from CourseHero.com on 03-28-2022 09:21:28 GMT -05:00

https://www.coursehero.com/file/20974493/CASE1/
constraints that the manufacturing department has to face, before promising
anything to the Design houses which might be unproductive in the long run.
 For the sales forecasting problem:

After the weekend sale, a quick but accurate survey must be taken from the
customers of the weekend sale (and also an online survey) collecting information
about the “Products in Demand”. These products which are in demand must be
produced for the subsequent two weeks and no new products must be released for the
following two weeks.

This study source was downloaded by 100000804005908 from CourseHero.com on 03-28-2022 09:21:28 GMT -05:00

https://www.coursehero.com/file/20974493/CASE1/
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