MS-208 Corporate Social Responsibility, Human Values and Ethics Unit 1
MS-208 Corporate Social Responsibility, Human Values and Ethics Unit 1
1. Able to understand and apply the basic concepts of values & PO1, PO2, PO3
ethics, ethical decision making, CSR and its theories
HUMAN AND MANAGERIAL VALUES
VALUES: INTRODUCTION
• "Values are the ideas in the mind of men compared to norms in that they specify
how people should behave. Values also attach degrees of goodness to activities and
relationships”
-Zaleznik and David
• Values relate to an in-built mechanism which distinguishes right from wrong (in
context of the social environment).
• Managers cannot be effective if they do not understand the significance and role of
values in all aspects of business activity.
Characteristics of Values
Influenced by
culture, tradition,
Mold ideal Formulates criteria
Provides standards and various
Different for each dimensions of for
of competence and internal and
person. personality and evaluating/judging
morality. external
depth of culture. others’ actions.
environmental
factors.
Types of Values
1. Terminal Values
• Desirable and end-state existence.
• The goals that a person would like to achieve during their lifetime and may vary
among different groups of people in different cultures.
• Eg. Happiness, Self respect, Inner harmony, Recognition, Prosperous life, etc.
2. Instrumental Values
• Preferable modes of behaviour; means of achieving the terminal values.
• More focussed on personality traits and character.
• Eg. Ethical, Capable, Cheerful, Courageous, Intellectual, Logical, etc.
Source: Beatty, S. E., Kahle, L. R., Homer, P., & Misra, S. (1985). Alternative measurement approaches to consumer values: The list of
values and the Rokeach value survey. Psychology & Marketing, 2(3), 181-200.
Types of Values
Instrumental
Values
Terminal
Values
Formation of Values
• Value formation is the confluence of our personal experiences and particular
culture we are entwined in.
Vision
Renunciation
Commitment to grow
Compassion
Pragmatism
Ability to engage
Conscientiousness Others
Conclusion
• Values are collective conceptions of what is considered good, desirable,
and proper or bad, undesirable, and improper in a culture.
• The Indian ethos stresses on giving rather than taking. The virtues held in
high esteem are simplicity and sacrifice, renunciation and compassion.
Questions
• Define the concept of values along with its characteristics.