SURVEY REPORT

ON
“A STUDY ON CUSTOMER
SATISFACTION TOWARDS
TOYOTA CARS IN VNS”
 FMT HARISH CHANDRA POST GRADUATE COLLEGE

SESSION=2019-2022

SUBMITTED TO: SUBMITTED BY; SHREE

NARAYAN RAI
DR.ABHIJIT DEY
BBA [ SEMESTER VI ]
[DIRECTOR]
ROLL.NO =10620401080
FMT HCPG
COLLEGE
BAWAN BEEGHA
VARANASI
CERTIFICATE
I SHREE NARAYAN RAI student of BBA SEMESTER
VI at FMT HARISH CHANDRA POST GRADUATE
COLLEGE VARANASI , here by certified that survey

report entitled {A STUDY ON CUSTOMERS

SATISFACTION TOWARDS TOYOTA CARS IN

VARANASI} has been prepared by me and it is based

on my own works..
 DECLARATION

I here by declare that the information presented in this

project is correct
To the best of my knowledge and the analysis is as per
the norms and guidelines provided
For the report, i have utilised the requisite concept and
applied the required methodologies
To analysis the data collected to reach the conclusion
present in the report.

I claim the report to be my indigenous work and has not

been published any where

SHREE NARAYAN RAI

BBA {SEMESTER VI }
ROLL.NO 10620401080
 ACKNOWLEDGEMENT

A large number of individual have contributed directly

and indirectly in this project. I am thankful to all of
them for their help and encouragement.

My sincere gratitude to Dr. ABHIJIT DEY and all the

BBA faculty for their support in completion of this
project whom through his vast experience and
knowledge has been able to guide me, and i am able to
completion of this project successfully.

I express my sincere thanks to my parents and my

friends for their constant support and suggestion to
accomplish my goals.

Last but not the least i thank God for his love and grace
that enable me to complete this project.

Shree narayan rai

BBA [semester vi]

Roll.no=10620401080
 INDEX

CHAPTERS DESCRIPTIONS PAGE

NO
CHAPTER-1 INTRODUCTION.
COMPANY OVERVIEW.
HISTORY.

CHAPTER-2 Product line

External environment of automotive industry.

CHAPTER-3 AUTUMOTIVE INDUSTRY COST STRUCTURE AND

BENCHMARKS.
INTERNAL ENVIRONMENT OF TOYOTA.

CHAPTER-4 SWOT ANALYSIS

INTERNAL ANALYSIS OF TOYOTA PORTFOLIO

CHAPTER-5 MOST POWERFUL AND DEMANDED CARS OF

TOYOTA BY INDIANS
TOYOTA INNOVA & FORTUNER
MARKET AND SALES OF BOTH

ANEXTURE QUESTIONNIOR
 INNOVA CRYSTA

INTRODUCTION
FORTUNER
COMPANY OVERVIEW:
1. TOYOTA CORPORATE OVERVIEW:
Founded in 1937, Toyota Motor Corporation is a
Japanese company that engages in the design,
manufacture, assembly, and sale of passenger cars,
minivans, commercial vehicles, and related parts
and accessories primarily in Japan, North America,
Europe, and Asia. Current brands include Toyota,
Lexus, Daihatsu and Hino. Toyota Motor
Corporation is the leading auto manufacturer and
the eighth largest company in the world. As of
March 31, 2013, Toyota Motor Corporation’s
annual revenue was $213 billion and it employed
333,498 people.

HISTORY
In 1924, Sakichi Toyoda invented the Toyoda Model
G Automatic Loom. The principle of jidoka, which
means the machine stops itself when a problem
occurs, became later a part of the Toyota Production
System. Looms were built on a small production
line. In 1929, the patent for the automatic loom was
sold to the British company Platt
Brothers, generating the starting capital for
automobile development.
1940s
Japan was heavily damaged in World War II and
Toyota's plants, which were used for the war effort,
were not spared. On August 14, 1945, one day before
the surrender of Japan, Toyota's Koromo Plant was
bombed by the Allied forces. After the surrender,
the U.S.-led occupying forces banned passenger car
production in Japan. However, automakers like
Toyota were allowed to begin building trucks for
civilian use, in an effort to rebuild the nation's
infrastructure. The U.S. military also contracted
with Toyota to repair its vehicles in the year 1990s.
 Toyota began to branch out from producing mostly
compact cars by adding many larger and more
luxurious vehicles to its lineup, including a full-sized
pickup, the T100 (and later the Tundra), several
lines of SUVs, a sport version of the Camry, known
as the Camry Solara. They would also launch newer
iterations of their sports cars, namely
the MR2, Celica, and Supra during this era.
December 1997 saw the introduction of the first-
generation Toyota Prius, the first mass-
produced gasoline-electric hybrid car. The vehicle
would be produced exclusively for the Japanese
market for the first two years.

In 2001, Toyo Trust and Banking, which was part of

the Toyota Motor Corporation, merged with Sanwa
Bank and Tokai Bank to form UFJ Bank (United
Financial of Japan Bank). UFJ was one of the largest
shareholders of Toyota and the Chairman of Toyota
was a director on the UFJ board. The bank would
later be accused by Japan's government
of corruption, making bad loans to
alleged Yakuza crime syndicates, and
blocking Financial Service Agency inspections After
the scandal broke, three UFJ executives were
indicted and the bank was listed among Fortune
Magazine's largest money-losing corporations in the
world. On October 1, 2005, the beleaguered bank
merged with the Mitsubishi Tokyo Financial
Group to form the Mitsubishi UFJ Financial Group.
In August 2000, exports began of the Prius. In 2001,
Toyota acquired its long time partner, truck and bus
manufacturer Hino Motors. In 2002, Toyota
entered Formula One competition and established a
manufacturing joint venture in France with French
automakers Citroën and Peugeot. A youth-oriented
marque for North America, Scion, was introduced in
2003. Toyota ranked eighth on Forbes 2000 list of
the world's leading companies for the year
20054 Also in 2005, Fujio Cho would shift to become
chairman of Toyota and would be replaced as
president by Katsuaki Watanabe.
In 2007, Toyota released an update of its full-sized
truck, the Tundra, produced in two American
factories, one in Texas and one in Indiana. Motor
Trend named the Tundra "Truck of the Year", and
the 2007 Toyota Camry "Car of the Year" for 2007.
It also began the construction of two new factories,
one in Woodstock, Ontario, Canada, and the other
in Blue Springs, Mississippi, USA.
The company was number one in global automobile
sales for the first quarter of 2008.[
Toyota was hit by the global financial crisis of
2008 as it was forced in December 2008 to forecast
its first annual loss in 70 years. In January 2009, it
announced the closure of all of its Japanese plants
for 11 days to reduce output and stocks of unsold
vehicles.
2010s.
In 2011, Toyota, along with large parts of the
Japanese automotive industry, suffered from a series
of natural disasters. The  2011 The earthquake and
tsunami led to a severe disruption of the supplier
base and a drop in production and exports. Severe
flooding during the 2011 monsoon season in
Thailand affected Japanese automakers that had
chosen Thailand as a production base. Toyota is
estimated to have lost production of 150,000 units to
the tsunami and production of 240,000 units to the
floods.
On February 10, 2014, it was announced that Toyota
would cease manufacturing vehicles and engines in
Australia by the end of 2017. The decision was based
on the unfavourable Australian dollar making
exports not viable, the high cost of local
manufacture, and the high amount of competition in
a relatively small local market. The company
planned to consolidate its corporate functions in
Melbourne by the end of 2017, and retain its Altona
plant for other functions. The workforce is expected
to be reduced from 3,900 to 1,300.[ Both Ford Motor
Company and General Motors (Holden) followed
suit, ending Australian production in 2016 and 2017
respectively.
The automaker narrowly topped global sales for the
first half of 2014, selling 5.1 million vehicles in the
six months ending June 30, 2014, an increase of
3.8% on the same period the previous
year. Volkswagen AG, which recorded sales of 5.07
million vehicles, was close behind.]
In August 2014, Toyota announced it would be
cutting its spare-parts prices in China by up to 35%.
The company admitted the move was in response to
a probe foreshadowed earlier in the month by
China's National Development and Reform
Commission of Toyota's Lexus spare-parts policies,
as part of an industry-wide investigation into what
the Chinese regulator considers exorbitantly high
prices being charged by automakers for spare parts
and after-sales servicing.
In November 2015, the company announced that it
would invest US$1 billion over the next 5 years
into artificial intelligence and robotics research.] In
2016, Toyota invested in Uber.] In 2020, a corporate
governance report showed that Toyota owns 10.25
million shares of Uber, which was valued at $292.46
million as of March 30, 2020. According to Reuters,
this was roughly 0.6 per cent of Uber's outstanding
shares.
In March 2016, Toyota partnered with Yanmar to
create a fiberglass pleasure boat using Yanmar
outboard marine diesel engines or Toyota inboard
engines.
In August 2016, the company purchased all
remaining assets of Daihatsu, making the
manufacturer of small cars a wholly owned
subsidiary of Toyota.]
On August 27, 2018, Toyota announced an
investment of US$500 million in Uber's autonomous
cars.]
2020s.
By 2020, Toyota reclaimed its position as the largest
automaker in the world, surpassing Volkswagen. It
sold 9.528 million vehicles globally despite an 11.3%
drop in sales due to the COVID-19 pandemic.] This
includes subsidiaries Daihatsu and Hino Motors.
On April 2, 2020, BYD and Toyota announced a new
joint venture between the two companies called BYD
Toyota EV Technology Co., Ltd., with the aim of
"developing BEVs (Battery Electric Vehicles) that
appeal to customers.
In March 2021, Toyota, its subsidiary Hino, and
Isuzu announced the creation of a strategic
partnership between the three companies. Toyota
acquired a 4.6% stake in Isuzu while the latter plans
to acquire Toyota shares for an equivalent value.
The three companies said they would form a new
joint venture by April called Commercial Japan
Partnership Technologies Corporation with the aim
of developing fuel cell and electric light trucks.
Toyota would own an 80% stake in the venture
while Hino and Isuzu would own 10% each.
In April 2021, Toyota said that it will buy Lyft's self-
driving technology unit for $550 million and merge
it with its newly created Woven Planet
Holdings automation division.
In June 2021, the company defended its donations to
United States Republican lawmakers after
they voted against certifying the results of the 2020
presidential election, saying it did not believe it was
"appropriate to judge members of Congress" for
that one vote.  A report by Axios found that Toyota
was the top donor to 2020 election objectors, by a
substantial margin. The company then reversed
course in July 2021 and ceased donations to election
objectors, releasing a statement saying it understood
that its PAC's donations to those objectors, which
far outpaced those of any other company, "troubled
some stakeholders.
Toyota will increase its software engineer intake to
around 40% to 50% of all technical hires from the
second quarter of 2022, the move plans to address a
transformation to so-called CASE — connected,
autonomous, shared and electric — technologies in
an environment of intensifying global competition.1]
In 2021, Toyota told some of its suppliers to increase
their semiconductor inventory levels from the
conventional three months to five months in response
to the COVID-19 chip shortage.[ The "just-in-time"
supply chain in which parts are only delivered when
necessary, had already been revised after the March
11, 2011, earthquake and tsunami in Japan, lifting
inventories across the entire procurement
network. The time it takes Toyota to turn over its
inventory increased by around 40% during the past
ten years, to 36.36 days as of March 2021.

PRODUCT LINE

As of 2009, Toyota officially lists approximately 70

different models sold under its namesake brand,
including sedans, coupes, vans, trucks, hybrids, and
crossovers. Many of these models are produced as
passenger sedans, which range from the
subcompact Toyota Yaris, compact Corolla, to mid-
size Camry and full-size Avalon. Minivans include
the Innova, Alphard, Vellfire, Sienna, and
others. Several small cars, such as the XB and TC,
were sold under the Scion brand.

SUVs and crossovers

 Toyota C-HR

Toyota RAV4

Toyota SUV and crossover line-up grew quickly in the

late 2010s to 2020s due to the market shift to SUVs.
Toyota crossovers range from the subcompact Yaris
Cross and CH-R, compact Corolla Cross and RAV4,
to
midsize Harrier/Venza and Kluger/Highlander.] Other
crossovers include the Raize, Urban Cruiser. Toyota
SUVs range from the midsize Fortuner to full-
size Land Cruiser.] Other SUVs include
the Rush, Prado, FJ Cruiser, 4Runner, and Sequoia.
Pickup trucks

Toyota Hilux (global)

 Toyota Tacoma (US/Canada)

Toyota first entered the pickup truck market in 1947

with the SB that was only sold in Japan and limited
Asian markets. It was followed in 1954 by
the RK (renamed in 1959 as the Stout) and in 1968 by
the compact Hilux. With continued refinement, the
Hilux (simply known as the Pickup in some markets)
became famous for being extremely durable and
reliable. Extended cab and crew cab versions were
eventually added, and Toyota continues to produce
them today under various names depending on the
market in various cab lengths, with gasoline or diesel
engines, and 2WD and 4WD versions.
In North America, the Hilux became a major model
for the company, leading the company to launch
the Tacoma in 1995.] The Tacoma was based on the
Hilux, but with a design intended to better suit the
needs of North American consumers who often use
pickup trucks as personal vehicles. The design was a
success and the Tacoma became the best-
selling compact pickup in North America.
After the success of its compact Hilux pickups in
North America, Toyota decided to enter the full-size
pickup market, which was traditionally dominated by
domestic automakers. The company introduced
the T100 for the 1993 US model year. The T100 had a
full-size 8-foot (2.4 m) long bed, but suspension and
engine characteristics were similar to that of a
compact pickup. Sales were disappointing and the
T100 was criticized for having a small V6 engine
(especially compared to the V8 engines common in
American full-size trucks), lacking an extended-cab
version, being too small, and too expensive (because of
the 25% tariff on imported trucks).] In 1995, Toyota
added the more powerful V6 engine from the new
Tacoma to the T100 and also added an extended cab
version. In 1999, Toyota replaced the T100 with the
larger Tundra, which would be built in the US with a
V8 engine and styling that more closely matched other
American full-size trucks.

Luxury vehicles

Toyota Crown RS (Fifteenth generation, S220;

2018)
In the Japanese home market, Toyota has two flagship
models: the Crown premium sedan and
the Century limousine.
In the 1980s, Toyota wanted to expand its luxury car
offerings but realized that existing Japanese-market
flagship models had little global appeal and could not
compete with established brands such as Mercedes-
Benz, BMW and Jaguar or the Acura and Infiniti
marquees being launched by Japanese competitors.
Before the decade was out, Toyota introduced Lexus, a
new division that was formed to market and service
luxury vehicles in markets outside of Japan. The
company developed the brand and its vehicles in secret
since August 1983, at a cost of over US$1
billion. The Lexus LS flagship full-size sedan debuted
in 1989 to strong sales, and was largely responsible for
the successful launch of the Lexus marque.
Subsequently, the division
added sedan, coupé, convertible and SUV models.
The Lexus brand was introduced to the Japanese
market in 2005, previously all vehicles marketed
internationally as Lexus from 1989 to 2005 were
released in Japan under the Toyota marque.
Buses.
The Toyota Coaster is a minibus introduced in 1969
that seats 17 passengers. The Coaster is widely used
in Japan, Singapore, Hong Kong, and Australia, but
also in the developing world for minibus operators
in Africa, the Middle East, South Asia, the
Caribbean, and South America to operate as public
transportation.
 EXTERNAL ENVIROMENT OF
AUTOMOTIVE INDUSTRY
Industry Overview and Analysis :
Toyota Motor Corporation competes in the automotive
industry. The past five years were tumultuous for
automobile manufacturers. Skyrocketing fuel prices
and growing environmental concerns have shifted
consumers' preferences away from fuel-guzzling
pickup trucks to smaller, more fuel-efficient cars.
Some automakers embraced the change by expanding
their small-car portfolios and diversifying into the
production of hybrid electric motor vehicles. Other
automakers were more reluctant to shift their focus
from big to small cars, expecting the price of fuel to
contract eventually, bringing consumers back to the
big-car fold. When fuel prices did fall during the
second half of 2008, it was due to the US financial
crisis ripping through the global economy. This had a
domino effect throughout the developed and emerging
worlds, with many Western nations following the
United States into recession. Industry revenue fell
about 15.4% in 2009. 2 Pent-up demands will aid
industry revenue growth, estimated at 2.1% in 2013,
thus bringing overall revenue to an estimated $2.3
trillion. 3 Overall, the large declines followed by
recovery are expected to lend the industry average
growth of 2.2% per year during the five years to 2013.
Throughout the past five years, growth in the BRIC
countries supported production. Rising income in
these countries led to an increase in the demand for
motor vehicles. Also, Western automakers moved
production facilities to BRIC countries to tap into
these markets and benefit from low-cost production.
Over the next five years, the emerging economies will
continue their growth, and demand for motor vehicles
in the Western world will recover. Industry revenue is
forecast to grow an annualized 2.5% to total an
estimated $2.6 trillion over the five years to 2018.

Industry Life Cycle: This industry is in the

mature stage of its life cycle.

Industry Demand Determinants: Worldwide

automobile demand is tied to vehicle prices, per capita
disposable income, fuel prices and product innovation.
On the supply end, vehicle prices stem from material
and equipment costs, with higher steel and plastic
prices raising manufacturers' purchasing costs and,
ultimately, retail prices. During the past five years,
automakers have been plagued with high steel and
plastics prices, which have raised manufacturing costs
and product prices. On the demand side, per capita
disposable incomes determine affordability for
consumers. As incomes increase, the propensity to
purchase motor vehicles increases as they become
more affordable. Incentives are used to generate sales
during periods of low economic growth. Over the past
five years, there has been a significant increase in the
number of automobile financing companies being
established in the BRICs. This has resulted in the
number and range of automobile loans increasing,
which has contributed to stronger industry demand. In
the developed world, overall improved quality among
most manufacturers has caused buyers to feel freer to
use price to differentiate similar products. Consumers
are increasingly better informed about a vehicle's
actual cost and less likely to accept large annual price
increases. In an era of low inflation, customers
familiar with dealer cost information from consumer
publications and the internet have become more astute
when negotiating the purchase of a vehicle. In this
way, consumer awareness and access to information
can determine demand. Movements in fuel prices also
generally influence the demand for vehicles by type.
During periods of high fuel prices, more fuel-efficient
vehicles are in demand. Over the past five years, the
price of fuel has been rising, which has encouraged
the adoption of hybrid and other fuel-efficient models.
For example, Japanese carmakers offering more fuel-
efficient vehicles took market share from
manufacturers of large vehicles throughout the latter
half of the past decade. Last, product innovation can
spur demand, especially with regard to more
fuelefficient vehicles such as hybrids and electric
models. The more fuel-efficient a model is, the more
likely a consumer will be willing to invest up front in a
new car for potential savings on fuel costs down the
road.

Porter’s Five Forces of the Automotive

Industry
Threat of New Entry (Weak): Large amount of
capital required
 High retaliation possible from existing companies,
if new entrants would bring innovative products and
ideas to the industry.
 Few legal barriers protect existing companies from
new entrants
 All automotive companies have established brand
image and reputation.
 Products are mainly differentiated by design and
engineering quality.
 New entrant could easily access suppliers and
distributors.
 It is very hard to achieve economies of scale for
small companies.
 Governments often protect their home markets by
introducing high import taxes.
 Supplier power (Weak): Large number of
suppliers.
 Some suppliers are large but the most of them are
pretty small.
 Companies use another type of material (use one
metal instead of another) but only to some extent
(plastic instead of metals)
 Materials widely accessible.
 Suppliers do not pose any threat of forward
integration.
 Buyer power (Strong): There are many buyers.
 Most of the buyers are individuals that buy one car,
but corporate or governments usually buy large fleets
and can bargain for lower prices.
 It doesn’t cost much for buyers to switch to another
brand of vehicle or to start using other type of
transportation.
 Buyers can easily choose alternative car brand.
 Buyers are price sensitive and their decision is often
based on how much does a vehicle cos.
t Buyers do not threaten backward integration.

 Threat of Substitutes (Weak): There are many

alternative types of transportation, such as bicycles,
motorcycles, trains, buses or planes.
 Substitutes can rarely offer the same convenience.
 Alternative types of transportation almost always
cost less and sometimes are more environment
friendly.
 Competitive Rivalry (Very Strong): Moderate
number of competitors.
 If a firm would decide to leave an industry it would
incur huge losses, so most of the time it either
bankrupts or stays in automotive for the lifetime.
 Industry is very large but matured.
 Size of competing firm’s vary but they usually
compete for different consumer segments.
 Customers are loyal to their brands.
 There is moderate threat of being acquired by a
competitor.

Automotive Industry Cost Structure

Benchmark Purchases (70.7%), wages (6.3%),
depreciation (6.0%), rent & utilities (1.7%), other
(10.4%), profit (4.9%)

INTERNAL ENVIROMENT OF
TOYOTA:
Core Competency: The core competence of Toyota
Motor Corporation is its ability to produce
automobiles of great quality at best prices, thereby
providing a value for money to the customers. This
core competence of quality can be attributed to its
innovative production practices. The quality aspect of
Toyota’s products have revolutionized the automobiles
in the past and almost all the automobile companies
had to try and better the quality of their products. It is
a cornerstone of the cost leadership strategy that the
company pursues.
Distinctive Competency: Toyota’s distinctive
competence is its production system known as the
“Toyota Production System” or TPS. TPS is based on
the Lean Manufacturing concept. This concept also
includes innovative practices like Just in Time,
Kaizen, and Six Sigma and so on. Toyota has worked
tirelessly over the years to establish this distinctive
competence. No other automobile manufacturer can
do it as well as Toyota does. This distinct competence
has led to a competitive advantage that has given
Toyota a sustainable brand name and a market leader
position.

SWOT Analysis
Strengths:
 Strong market position and brand
recoginition; Toyota has a strong market position in
different geographics across the world. The company's
market share for Toyota and Lexus brands, (excluding
mini vehicles) in Japan was 45.5% in FY2012.
Similarly, Toyota has a market share of 12.2% in
North America, 13.4% market share in Asia
(excluding Japan and China), and 4.3% market share
in Europe. In addition, the company holds a 7% share
of the Chinese market and a significant market share
in South and Central America, Oceania, Africa and
the Middle East regions. Such strong market position
allows the company to gain competitive advantage and
also expand into international markets. In addition,
Toyota holds a portfolio of strong brands in the
automotive industry. Thus, the company's strong
market position gives it significant competitive
advantage and helps it to register higher sales growth
in domestic and international markets.

 Strong focus on R&D: Toyota has a strong

focus on R&D to expand its product portfolio and
improve the functionality, quality; safety and
environmental compatibility of its products. The
company's R&D efforts are directed at developing new
products and processes and improving the capabilities
of existing products. The company conducts its R&D
operations at 14 facilities worldwide. Strong focus on
R&D has helped the company in incorporating newer
features to its existing range of products and also in
bringing out latest technologies in the varied areas.
The company's strong focus on R&D allows it to
uphold the technological leadership in most of its
product segments. It also enables Toyota to develop
innovative products, leading to strong sales.

 Extensive production and distribution

network; Toyota has an extensive production and
distribution network. Toyota and its affiliates produce
automobiles and related parts and components
through more than 50 manufacturing companies in 27
countries and regions besides Japan. During 2012, the
company produced 7,435,781 vehicles, including
3,940,000 vehicles in Japan and 3,495,000 vehicles
across all other manufacturing locations. In addition,
Toyota has an extensive distribution network. While
the company’s geographically well spread production
base diversifies business risks, its extensive
distribution network provides a wider reach, thus
boosting revenues.

Weaknesses:
 Product recalls could affect brand image:
Toyota has conducted a number of product recalls in
the recent past, which could affect the brand image
and overall sales of the company. For instance, in
2011, Toyota recalled 111,000 models of Toyota and
Lexus brands’ vehicles due to the damage to elements
of the substrate and potential shutdown of the hybrid
system. Further in the year, Toyota recalled 181,000
vehicles in Japan in relation to abnormal noise and oil
leakage that may have resulted from slack of bolts in
the sub transmission and the rear wheel differential.
In addition, the company was involved in government
investigations related to product recalls. For instance,
in February 2012, the National Highway Traffic
Safety Administration initiated a preliminary
investigation of a potentially faulty power window
master switch in the driver-side doors in model year
2007 Camry and RAV4 vehicles. This could also result
in significant penalties, which could affect the
operational margins.

 Declining sales in key geographic

segments: Toyota witnessed a decline in its sales in
key geographic segments. In FY2012, the company
witnessed declining sales across North America, Asia,
Europe and other geographic reasons, which together
accounted for 60.8% of the total revenues of the
company. Thus, a continuous decline in the
company's key geographic segments could put
pressure on the profit making segments and the
overall revenues of Toyota.
 Poor allocation of resources as compared
to peers: Toyota has low return on equity (ROE) and
return on assets (ROA) compared to its peer
companies. The company's competitors such as
Honda Motor and Nissan Motor have more ROE
when compared to Toyota. Honda Motor's ROE was
4.8%, while Nissan Motor's ROE was 8% in FY2012.
In contrast, Toyota's ROE was 2.7% in FY2012.
Lower ROE and ROA compared to its peers indicates
that the company is not using the shareholders' money
efficiently and that it is not generating high returns
for its shareholders. Thus, poor allocation of
resources could hurt shareholder's value and
confidence in the long term.

Opportunities:
 Growing global automotive industry: The
global automotive industry was severely affected by
the economic downturn, with a decline in revenues
being recorded in 2008 and 2009. However, 2011 saw
a strong rebound which has continued into 2012.
According to MarketLine, the global automotive
manufacturing industry grew by 8.9% in 2012 to
reach a value of $1,563.9 billion. The recovery of
global automotive industry thus provides Toyota an
opportunity to gain more customers and increase
revenues.

 Toyota poised to benefit from growing

partnership with BMW: Toyota is poised to
benefit from the growing partnership with BMW. In
June 2012, BMW and Toyota signed a memorandum
of understanding aimed at long-term strategic
collaboration on technological fields. As part of the
agreement, the two companies will partner for the
joint development of a fuel cell system, joint
development of architecture and components for a
future sports vehicle, collaboration on power-train
electrification and joint research and development on
lightweight technologies. The growing partnership
between the two companies is expected to boost the
technological know-how of the companies and may
result in the development of new products thus
increasing revenues in the long run. Also, in the short
run, the combined partnership will result in
significant synergies and cost-savings, boosting the
operational margins.

 Strong outlook for the global new car

market: The global new cars market has experienced
moderate growth during 2008-2012. However,
forecasts suggest this will accelerate to strong double
digit growth during the 2012-2016 periods. Thus, the
strong outlook for the global new car market coupled
with the company’s new product launches provides a
growth opportunity for the company.

Threats:
 Intense competition: The worldwide automotive
market is highly competitive. Toyota faces strong
competition from automotive manufacturers in its
various markets. The competition among various auto
players is likely to intensify in light of continuing
globalization and consolidation in the worldwide
automotive industry. The factors impacting
competition include product quality and features, the
amount of time required for innovation and
development, pricing, reliability, safety, fuel economy,
customer service and financing terms. Increased
competition may lead to lower vehicle unit sales and
large inventory, which may result in downward
pricing pressure, thus impacting the financial
condition and results of operations of the company.

 Appreciating Japanese Yen a major

concern: Toyota is sensitive to the fluctuations in
foreign currency exchange rates and is principally
exposed to fluctuations in the value of the Japanese
Yen, the US dollar and the Euro. The strengthening of
the Japanese Yen against the US dollar and
fluctuations in foreign exchange rates would have a
material adverse effect on Toyota's reported operating
results, which in turn would impact the valuation of
the company.

 Natural disasters could impact

production structure: Toyota is subject to
disruption of production due to natural disasters such
as earthquakes, floods, among others. Toyota
primarily operates in Japan which is a highest
earthquake prone region in the world. The country
has witnessed many devastating earthquakes in the
recent years which seriously disrupted the economy.
In 2011, the country witnessed one of the worst hit
earthquakes in its history in the form of 2011 Tohoku
earthquake, which led to a temporary production halt
at its domestic auto manufacturing facilities. In the
same year, major floods occurred in Thailand which
halted its operations and production of about 150,000
Toyota automobiles. Such natural calamities, if occur
frequently, could severely influence the production
output of the company due to work stoppages and in
turn impact the overall revenue base and profitability.

Internal Analysis of Toyota Portfolio

 High Relative Market Low Relative
Share Market Share
High market STAR QUESTION
 Lexus- luxury Scion – for youth
growth in USA
sedans
 Camry / Corolla –
 Prius hybrid
as hybrids
 Land Cruiser  Bio –fuel, Solar –
SUV powered , hydrogen
gas
 Diesel engine cars
for India, Southeast
Asia
 Small cars for
India / China
 More SUVs and
MPVs : Fortune
Low market CASH COW DOG
Camry , Corolla sedans Celica , MR2 -for
growth  Innova Venza –MPV youth
 Daihatsu -small cars  Tundra –pick-up
 Crown, Cressida,
Corona, Quails:
Withdrawn
 Declining markets
in UK, Europe
Petrol cars to be
phased –out
 MOST POWERFUL AND
DEMANDED CARS BY INDIANS
OF TOYOTA
Manufacturer Toyota

Also called Toyota kijang

innova{Indonesia}
class Compact mpv

Body style 5 door wagon

Layout Front engine rear wheel

drive
platform Toyota imv platform

ON THE BASIS OF FAMILY COMFORT AND

LUXURY FOR AVERAGE CLASS OF
FAMAILY.
 TOYOTA INNOVA

OVERVIEW

The Toyota Innova is a three-row] compact

MPV manufactured by the Japanese
automaker Toyota since 2004. It is first produced in
Indonesia under supervision by Toyota-Astra
Motor since 2004 and has been manufactured in other
emerging countries as well. Its official name in
Indonesia is Toyota Kijang Innova, while for other
countries it is simply called "Innova". For the second
generation, it is known as Innova Crysta in India and
Thailand.
As with the Kijang, which it replaced, the Innova has
a body-on-frame chassis shared with the Hilux pickup
truck and the Fortuner SUV under the IMV
project instead of a monocoque chassis commonly
used by MPVs as due to the perceived strength and
durability which is preferred by customers mainly in
Indonesia.
First generation (AN40)

Innova 2.0 E (TGN40; pre-facelift, Malaysia)

Overview

Production  August 2004 – October 2015 (Indonesia)

 February 2005 – March 2016 (India)
 May 2005 – October 2016 (Malaysia)

Assembly India: Bidadi (TKM)

 Indonesia: Karawang (TMMIN)
 Malaysia: Shah Alam (UMW)
 Philippines: Santa Rosa (TMP)
 Taiwan: Zhongli (Kuozui Motors)
 Vietnam: Vĩnh Phúc (Toyota Vietnam)
Designer Kenichi Inukai, Shoichi Fujiyoshi, Yutaka Kubota and Yahiko
Kumai[2]

Body and chassis

Related  Toyota Fortuner (AN50/AN60)

 Toyota Hilux (AN10/AN20/AN30)
Powertrain
 Engine Petrol:

 2.0 L 1TR-FE I4 (TGN40)
 2.7 L 2TR-FE I4 (TGN41)
 Diesel:
 2.5 L 2KD-FTV turbo I4 (KUN40)
Power output  100 kW (134 hp; 136 PS) (2.0 L petrol)
 118 kW (158 hp; 160 PS) (2.7 L petrol)
 75 kW (101 hp; 102 PS) (2.5 L diesel)
Transmission  5-speed manual
 4-speed automatic
Dimensions

Wheelbase 2,750 mm (108.3 in)

Length 4,555–4,585 mm (179.3–180.5 in)

Width 1,760–1,775 mm (69.3–69.9 in)

Height 1,745–1,750 mm (68.7–68.9 in)

Kerb weight 1,480–1,640 kg (3,263–3,616 lb)

The Innova was also introduced as a replacement for

the rebadged derivatives of Kijang in foreign markets,
including the Qualis in India, the Unser in Malaysia,
the Tamaraw FX/Revo in the Philippines, and the
Zace in Vietnam. The Innova is also sold in Thailand,
Cambodia, Brunei, the Middle East, Myanmar,
Ecuador, Egypt, Jamaica, and Argentina.
2008
The facelifted Innova was released on 26 August
2008. It featured a redesigned front and rear
bumper, front grille, and rear tail lamps. The V trim
use updated wheels, while the previous wheels used
on the pre-facelift model V trim were installed on
the G trim. This model also features automatic
climate control, side door impact beams, as well as
new extras such as parking sensors and an in-dash
CD changer. The facelifted Innova was launched in
the Philippines in November 2008 and in India on 28
January 2009. In Indonesia, the facelifted versions
include the E trim, which now features the parts
from the pre-facelift G trim. The Innova received
improvements on 1 August 2009 with new side body
moulding as standard on the E and G trims, and full
chrome grill garnish on the G trim. The Luxury
package was also launched at the same time.
{2011}
On 22 July 2011, Toyota-Astra Motor launched the
second facelift of the Innova. It featured redesigned
headlights, grille, bonnet, bumpers and tail lights. The
interior is updated with a new steering wheel, new air-
conditioning knobs (for non V variants), and a revised
center dashboard. For the Indonesian market only,
the V trim used updated wheels (later used on all
variants in some export markets), while the previous
wheels used on the first facelift model V trim were
installed on the E and G trims.

{2013}
On 19 August 2013, Toyota-Astra Motor launched the
third facelift of the Innova. Changes consist of a
larger grille, redesigned bumpers and a new trunk
garnish exclusive to the E, G and V trims. A four-
spoke steering wheel and dual airbags are also
standard features on this model. In August 2014, for
the 2015 model year, the Kijang Innova was updated
again with the redesigned wheels exclusive to the G, V
and Luxury trims (also used on the E trim in some
export markets), while the previous wheels used on the
second facelift model V trim were installed on the E
trim. The Luxury trims were received a redesigned
rear bumper. All 2015 models received a new darker
Silver Metallic colour option.
 Markets
India
In India, the Innova is available with twelve variants.
Three variants of the Innova come with a petrol
engine option which is powered by a 1,998 cc, 1TR-
FE, petrol, inline four-cylinder petrol engine with
electronic fuel injection. The diesel variants of the
Innova are powered by 2,494 cc, 2KD-FTV diesel with
intercooler and turbocharger four-cylinder engine. In
2012, "Z" was made as a flagship grade above the VX.
The available grades are E, G, GX, VX and Z.
The first generation Innova received an update for the
Indian market in 2015. With this update, all variants
gained dual airbags and there were cosmetic changes
such as the inclusion of dark grey two-tone alloy
wheels, wood finished steering wheel, redesigned
leather seats, and a new oak interior
colour. Rear outlets were also specified as standard as
part of this update.
Indonesia
Sold as the Kijang Innova, trim levels were J
Business, J, E, G and V, as well as G Luxury and V
Luxury. The J Business and J trim levels were
primarily intended for use as fleet or light commercial
vehicles.
This generation has been facelifted three times:
 2008: Updated front bumper and grille design, rear
lamps and bumpers, and redesigned the wheels (V
trim only, G trim use the wheels from the pre-
facelift V trim). Two-tone interior colour (grey and
beige) is now a standard. The E trim received
double blower AC.
 2011: Updated front and rear fascia (such as lamps,
bumpers and grille) and redesigned the wheels (V
trim only, G trim use the wheels from the first
facelift V trim). The E trim received alloy wheels
(shared the same design with G trim), while the J
trim received center caps. The steering wheel design
is now changed. The center dashboard fascia has
revamped design and add more features such as sat-
nav, cameras, etc. A rear wiper is now a standard.
 2013: Redesigned the front bumper, rear bumper
and grille and added rear ornaments (not available
for J trim). ABS, four-spoke steering wheel, rear
blower and dual SRS airbags is now a standard.
From 2014, the G and V trims, as well as the
Luxury variants received two-tone wheel colour and
new aerokit. Interior colour was changed to black
and grey.
Second generation (AN140)
 2017 Kijang Innova 2.0 G (TGN140; pre-facelift, Indonesia)

Overview
Production November 2015 – present[17]

Assembly India: Bidadi (TKM)
Indonesia: Karawang (TMMIN)
Malaysia: Shah Alam (UMW)
Philippines: Santa Rosa (TMP)
Vietnam: Vĩnh Phúc (Toyota Vietnam)
Designer Hiroki Nakajima (2013)[citation needed]
Adam Ty Dean Smith and Anthony Chin-Pang
Cheung (facelift)[18]
Body and chassis
Related Toyota Fortuner (AN150/AN160)
Toyota Hilux (AN120/AN130)
Powertrain
Engine Petrol:
2.0 L 1TR-FE I4 (TGN140)
2.7 L 2TR-FE I4 (TGN141)
Diesel:
2.4 L 2GD-FTV turbo I4 (GUN142)
2.8 L 1GD-FTV turbo I4 (GUN143)
Power output 102 kW (137 hp; 139 PS) (2.0 L petrol)
120.5 kW (162 hp; 164 PS) (2.7 L petrol)
109.5 kW (147 hp; 149 PS) (2.4 L diesel)
128–130 kW (172–174 hp; 174–177 PS) (2.8 L
diesel)
Transmission 5-speed R151 manual
6-speed RC60 manual
5-speed A750F automatic
6-speed AC60 automatic
Dimensions
Wheelbase 2,750 mm (108.3 in)

Length 4,735 mm (186.4 in)

Width 1,830 mm (72.0 in)

Height 1,795 mm (70.7 in)

Kerb weight 1,700–1,930 kg (3,747.9–4,254.9 lb)

Second generation (AN140; 2015)

 The second generation Innova, designated AN140

series, was launched on 23 November 2015 in
Jakarta, Indonesia. The new series is a completely
new vehicle with a new platform and new diesel
engines.[19] The 2.0-litre and 2.7-litre petrol engines
are carried over from the previous model with slight
 modifications, while the 2.4-litre and 2.8-litre diesel
engines are completely new. The available
transmission options are five-speed manual and six-
speed automatic.

ENGINE
PETROL ENGINE
MODEL PRODUCTION ENGINE POWER TORQUE

2.0 L 1TR- 2015 1,998 cc 102 kW 190 N⋅m

FE with Du (121.9 cu in (137 hp; (140 lb⋅ft)
al VVT-i ) I4 139 PS)

2.7 L 2TR- 2016 2,693 cc 120.5 k 246 N⋅m

FE with (164.3 cu in W (181 lb⋅ft)
Dual VVT-i ) I4 (162 hp;
164 PS)
MODEL YEARS ENGINES POWER TORQUE

2015 109.5 kW 343 N⋅m

2.4 L 2GD- 2,393 cc
(147 hp; (253 lb⋅ft)
FTV (146.0 cu in)
149 PS) (manual)
turbocharged I4
360 N⋅m
(266 lb⋅ft)
(automatic)
2016 361 N⋅m
2.8 L 1GD- 2,755 cc 128–130 kW
(266 lb⋅ft)
FTV (168.1 cu in) (172–174 hp;
turbocharged I4 174–177 PS)

Markets
India
For the Indian market, Toyota Kirloskar
Motor (TKM) showcased the second-generation
Innova at Auto Expo in February 2016. Marketed as
the "Innova Crysta", this generation was launched in
May 2016. Exclusive for this model is a 2.8-litre 1GD-
FTV inline-four turbocharged diesel engine. The
Innova launched in May 2016 as with two diesel
engine options: the 2.8-litre 1GD-FTV diesel and the
2.4-litre 2GD-FTV diesel. The 2.8-litre engine gets the
six-speed automatic transmission with sequential shift
while the 2.4-litre gets the five-speed manual
transmission. In August 2016, the 2.7-litre 2TR-
FE petrol engine option was introduced. The petrol
engine is mated with either a 5-speed manual or a 6-
speed automatic transmission with sequential shift
according to different trim levels.
The Indian specification AN140 employs a double
wishbone suspension with coil springs and stabilizer
up front and a four-link with coil spring and lateral
road suspension at the rear. The low end variants ride
on 16-inch alloy wheels, while the top-end variant
receives 17-inch alloy wheels.
Trim levels are G, V, and the flagship Z. In 2018,
Toyota launched the Innova Touring Sport based on
the Indonesian-market Kijang Innova Venturer and
was updated with 6-speed manual transmission.
In 2020, the 2.8-litre 1GD-FTV engine was
discontinued for the Indian market due to the
implementation of Bharat Stage 6 emission
standard. The 2.8-litre automatic variant was
subsequently replaced with the 2.4-litre automatic
variant. However, the 2.4-litre 2GD-FTV diesel in the
automatic variant produces the same torque of
360 N⋅m (266 ft⋅lb) that the 2.8-litre automatic
produced and the 2.4-litre manual produces the same
torque of 343 N⋅m (253 ft⋅lb) that the 2.8-litre manual
produced. To comply with the Bharat Stage 6 emission
norms, the engine is equipped with
a DPF + SCR system for exhaust after-treatment and
mandates the use of diesel exhaust fluid.
 Sales
Calendar
Indonesia India Philippines Vietnam Thailand
Year

2004† 63,710

2005 82,954

2006 38,992

2007 40,169

2008 51,189

2009 35,980

2010 53,824]

2011 54,763 51,930]

2012 71,685 75,911

2013 64,539 58,266

2014 56,157 59,450

2015 43,444 60,526

2016 57,493 71,875 18,137 11,344 610

2017 61,775 72,349 24,434 12,001 1,845

2018 59,630 78,130 18,175 14,618 1,174

2019 52,981 61,743 20,794 12,211

2020 27,594 34,078 10,551 5,423

2021 49,745 55,250 13,304 3,002

ON THE BASIS OF POWER LUXARY COMFORT

ROUGH AND TOUGH FOR
ANY TYPE OF INDIAN ROADS
FORTUNER
 The Toyota Fortuner, also known as the Toyota SW4,
is a mid-size SUV manufactured by the Japanese
automaker Toyota since 2004. Built on
the Hilux pickup truck platform, it features two/three
rows of seats and is available in either rear-wheel
drive or four-wheel drive configuration. It is a part
of Toyota's IMV project for emerging markets, which
also includes the Hilux and the Innova.

Toyota Fortuner

2015 Toyota Fortuner Limited

Overview
Manufacturer Toyota
Also called Toyota Hilux SW4 (2004–2015)
Toyota SW4
Production November 2004 – present

Body and chassis

Class Mid-size SUV

Body style 5-door SUV

Layout Front-engine, rear-wheel-drive

Front-engine, four-wheel-drive

Platform Toyota IMV platform

Related Toyota Hilux

Toyota Innova

Chronology

Predecessor Toyota 4Runner

Toyota Hilux Sport Rider (Thailand)

[GENERATIONS OF TOYOTA FORTUNER]

 First generation (AN50/AN60)

Fortuner 2.5 G (KUN60; pre-facelift)

Overview

Also called Toyota Hilux SW4

Toyota SW4
Production November 2004 – December 2015

Assembly Argentina: Zárate (TASA)
Egypt: Cairo (AAV, from 2012)
India: Bidadi (TKM)
Indonesia: Karawang, West Java (TMMIN)
Kazakhstan: Kostanay (from June 2014)
Malaysia: Shah Alam (UMW)
Thailand: Samut Prakan; Chachoengsao (TMT)
Venezuela: Cumaná
Vietnam: Vĩnh Phúc
Pakistan: Karachi (IMC)
Designer Satoshi Yokoi, Hideo Morita and Hiroyuki
Kawagishi
Satoshi Yokoi, Shigetoshi Kouzai and Naoto
Furukado (2008 facelift)
Body and chassis

Related Toyota Hilux (AN10/AN20/AN30)

Toyota Innova (AN40)
Powertrain
Engine Petrol:
2.7 L 2TR-FE I4 (TGN51/61)
4.0 L 1GR-FE V6 (GGN50/60)
Petrol flex-fuel:
2.7 L 2TR-FBE I4 (TGN51/61)
Diesel:
2.5 L 2KD-FTV D-4D turbo I4 (KUN50/60)
3.0 L 5L-E I4 (LAN50)
3.0 L 1KD-FTV D-4D turbo I4 (KUN51/61)

Transmission 5-speed manual
4-speed automatic
5-speed automatic

Dimensions

Wheelbase 2,750 mm (108.3 in)

Length 4,705 mm (185.2 in)

Width 1,840 mm (72.4 in)

Height 1,850 mm (72.8 in)

Curb weight 1,710–1,980 kg (3,770–4,365 lb)

 MARKETS
India
Toyota launched the Fortuner in India in 2009. It is
assembled at the Bidadi, Karnataka plant of Toyota
Kirloskar Motor from imported CKD kits. Fortuner
production increased to more than 950 vehicles per
month from the initial 500 units per month.
Initially there was only one grade model sold, which
was the 3.0-litre 1KD-FTV engine 4×4 model, with
leather upholstery, manual transmission and
climatronic as standard. At the 2012 Indian Auto
Expo, Toyota launched the 3.0-litre 4×2 option in
both manual and automatic transmission. The top-
of-the-range Fortuner 3.0 4×4 AT was introduced to
the Indian market in January 2015 along with a 2.5-
litre 2KD-FTV engine with 5-speed manual and 5-
speed automatic transmission. This 2.5-litre variant
was only available in 4×2 configuration.
 Facelifts]
2008
A minor redesign of the Fortuner was launched in
July 2008. It was first unveiled in Thailand, and then
at the 16th Indonesia International Motor Show. It
features new projector headlamps and grille, new rear
lights, Bluetooth connectivity, new light sand interior,
electronic adjustable driver's seat in 4×4 V model, rear
air conditioning from ceiling for second, and third
row which was originally located on the sides.
Electronic Brake Force Distribution, with Brake
Assist replacing LSPV in some models only. It is also
All Wheel Drive (AWD) for the first time. Its newly
redesigned front grille and front lamps are in the style
of the Land Cruiser 200 Series.


2008–2010 Fortuner G (AN60; first facelift,

 
 

2008–2010 Fortuner G (AN60; first facelift)

2009 Fortuner 2.5 G TRD Sportivo 4x2 (KUN60; first facelift, Indonesia)

SECOND GENERATION
The second generation Fortuner was unveiled
simultaneously on 16 July 2015 in Australia and
Thailand. Along with the Toyota Hilux, the Fortuner
features the "Keen Look" design language that has
already been used on the Toyota Corolla (E170) with
slim projector headlights and LED daytime running
lights. But this time, Fortuner stopped sharing the
interior design with the Hilux to give a distinct
character between the two. Both the Hilux and
Fortuner share the chassis, transmission and engine
lineups, with two new diesel engines (1GD-
FTV and 2GD-FTV). The 2.7-litre and 4.0-litre petrol
engines were updated with Dual VVT-i. The second-
generation Fortuner features a part-time 4WD system
instead of the full-time 4WD system used in the
previous generation.
All variants have ABS, EBD, dual airbags plus knee
airbag, follow me home light function, all around
sensor, glove box with chiller function, digital
automatic climate control, all auto power windows
along with tilt and telescopic steering wheel as
standard. All variants have Eco Mode and Power
Mode features to adjust throttle responses. The front
braking system consists of 17" disc brakes, whilst the
rear braking system uses drum brakes, except in
Australia and India where disc brakes are used all
around. In 2017, the Fortuner was upgraded to disc
brakes all around in all markets.
Engines
 The Fortuner is powered by a range of petrol and
diesel engines.
Petrol engines

Model Engine Transmission Power Torque

2.7 L 2TR-FE inline-4 R151/R151F 5- 122 kW (164 hp; 245 N⋅m

2.7 fuel-injected petrol speed manual 166 PS) at (181 lb⋅ft) at
with Dual VVT-i 5,200 rpm 4,000 rpm

AC60E/AC60F 6- 175 kW (235 hp; 376 N⋅m

4.0 L 1GR-FE V6 fuel- speed automatic
4.0 238 PS) at (277 lb⋅ft) at
injected petrol
5,200 rpm 3,800 rpm

Diesel engines

Model Engine Transmission Power Torque

RC60 6-speed
2.4 L 2GD-FTV inline-4 manual 110 kW (148 hp; 400 N⋅m
2.4 common rail diesel 150 PS) at (295 lb⋅ft) at
with VNT AC60E/AC60F 6- 3,400 rpm 1,600–2,400 rpm
speed automatic

2.5 L 2KD-FTV High

75 kW (101 hp; 260 N⋅m
Version inline-4 common RC61 6-speed
2.5 102 PS) at 3,600 (192 lb⋅ft) at
rail diesel without manual
rpm 1,600–2,400 rpm
intercooler 
 130 kW (174 hp;
177 PS) at 420 N⋅m
3,400 rpm (2015– (310 lb⋅ft) at
RC61/RC61F 6- 2020) 1,400–2,600 rpm
speed manual 150 kW (201 hp; (2015–2020)
204 PS) at
1,400–3,400 rpm
3,400 rpm (2020–
(2020–present)
2.8 L 1GD-FTV inline-4 present)
2.8 common rail intercooled
diesel with VNT

130 kW (174 hp; 450 N⋅m

177 PS) at (332 lb⋅ft) at
3,400 rpm (2015– 1,600–2,400 rpm
AC60E/AC60F 6- 2020) (2015–2020)
speed automatic 150 kW (201 hp; 500 N⋅m
204 PS) at 3,000- (369 lb⋅ft) at
3,400 rpm (2020– 1,600–2,800 rpm
present) (2020–present)

343 N⋅m
RC61F 6-speed
(253 lb⋅ft) at
Manual
3.0 L 1KD-FTV inline-4 120 kW (161 hp; 1,400–3,400 rpm
common rail intercooled 163 PS) at
diesel with VNT 3,400 rpm 360 N⋅m
3.0 A750F 5-speed
(266 lb⋅ft) at
automatic
1,600–3,400 rpm

70 kW (94 hp; 197 N⋅m

3.0 L 5L-E inline-4 R151F 5-speed
95 PS) at (145 lb⋅ft) at
naturally aspirated diesel manual
4,000 rpm 2,200 rpm
 Markets
Australia
The Fortuner was unveiled in Australia in July 2015
and went on sale in October 2015. It is sold only with
4×4, 2.8-litre turbodiesel with only a six-speed
automatic transmission. Three model grades are
available: GX, GXL and Crusade.
India
The second generation Fortuner was launched on 7
November 2016 with 2 engine options with either
manual or automatic transmission, 4×2 or 4×4.
The facelifted Fortuner was launched in India on 6
January 2021. It is offered in both standard and
Legender grades.

Sales
Calendar
Thailand Philippines Indonesia India Vietnam Australia
Year

2005 3,134

2006 3,945[

2007 4,155
2008 8,945

2009 7,967

2010 10,712

2011 13,111 7,872

15,15
2012 20,498
3

17,35
2013 17,974
2

16,99
2014 20,156 18,916
1

15,90
2015 31,005 10,423
9

2016 28,050 28,549 29,252 9,254 11,695

24,38
2017 23,470 39,680 24,531 13,023
3

21,80
2018 26,119 23,082 21,459 6,009
0

2019 26,217 19,865 17,208 15,48 13,001 3,033

 8

2020 19,742 8,494 11,352 9,204 8,512 2,883

2021 22,278 12,982 24,177 6,352 3,822

CUSTOMER FEEDBACK ON TOYOTA

INNOVA

1= An MPV so perfect
Toyota Innova

I have never seen such a perfect MPV. It is slightly more

expensive than the likes of Toyota Rush, and Mitsubishi
Xpander. However, while being more expensive, I think it is
totally worth it. It is very powerful and you can feel it the
moment you turn the ignition on. The driver’s dashboard
has a big touchscreen system that connects to any
smartphone very seamlessly and allows important functions,
like calls, music, messages, etc. And all of these features and
the powerful engine were the reasons why I chose it over
any other MPV, be it from any brand.
2= Outstanding performance and riding comfort

When it comes to riding comfort, the Toyota Innova is

one vehicle that cannot be overlooked. This
exceptional vehicle may be utilized for a variety of
long-distance journeys. This wonderful car provides
an unrivalled level of comfort during the voyage. The
1998cc engine, which generates roughly 140
horsepower, is dependable. The entertainment system
in this vehicle ensures that the passengers are never
bored. I've been driving this excellent automobile for
almost a year and a half now, and I prefer it for any
type of long-distance journey due to its amazing
performance. I would suggest this excellent vehicle to
any notable automotive enthusiasts who are interested
in long-distance travel.

3=Its a spacious and equally big 8 seater car

The Toyota Innova is a beautiful and spacious car

which I cannot stress enough is really big and long.
As fun as it is to take this car for family trips with the
entire family comfortably seated in the car. It is quite
hard to handle this big car on road especially in tight
spaces. My driving chops have improved drastically
since I bought this car by compulsion because with a
big car most spaces become tight. I don’t particularly
dislike the challenges that come with this model. I
really love the fact that I can go on trips with my full
family together.
4=Great handling and comfort
Toyota InnovaIf you are a family man looking for a
vehicle that offers performance as well as comfort,
then the Innova is the best pick for you. I have been
driving the Innova for over two years now and I have
experienced nothing but exceptional comfort and
convenience from this vehicle. The cabin is very
spacious and offers ample space as well as amenities
to make your long journeys enjoyable. As for the
driver, the Innova offers good handling, thanks to the
responsive steering and the powerful engine that
churns out ample power whenever necessary. Even the
safety features are good, making this a reliable family
car.

CUSTOMER FEEDBACK ON TOYOTA

FORTUNER
Powerful SUV
It is a very powerful SUV that I like. looks very nice
but it has no sunroof. It has a nice fuel capacity and
mileage is also good.

Best In Segment
It is a dream vehicle for every middle-class Indian. If
they have Fortuner at their home they are fully
satisfied and will not look for any other car Pros- Low
maintenance highly reliable, full safety better mileage
according to its engine power and bodyweight best in
the segment. Cons- fewer features like the car is not
provided with ventilated seat no sunroof, cost of the
car is a little bit expensiv
 QUESTIONNIOR

Q1. What type of car would you prefer?

(Hatchback) Ex: Maruti swift, Hyundai i20,

Ford Figo, Toyota Liva etc.

(Compact Sedan) Eg: Maruti Swift Dzire,

Honda Amaze, Hyundai Xcent etc

(Sedan) Eg: Honda City, Hyundai Verna,

Maruti Ciaz, VW Vento etc

(Crossover) Eg: Maruti Scross, Ford Ecosport,

Tata Nexon etc

(SUV) Eg: Hyundai Creta, Renault Duster,

Jeep Compass, Toyota Fortuner etc

(MUV) Eg Maruti Ertiga, Honda Mobilio,

Mahindra Marazzo, Toyota Innova etc
Q2. What is the Max. Budget in lakhs for buying a
perfect car? (Digits Only) *

Q3.New Or Pre-Owned (Used) *

 New Car

Pre-owned (Used)
• Who will be using the car primarily, if it’s a family
car then how many drivers in the family?

• Purpose of buying the car ? *

Travelling to office everyday

Fun weekend car

General city commute

Long distance driving

Rental car (tourist)

 How important is the resale Value of a car to you

Doesn't matter much

moderate resale
 Highly important
 • How long do you wish to keep the car with
yourself (Specify tenure in years) (Digits Only)

 *

• Monthly Kms run including long distance trips if

any (Digits Only)

 • Fuel preference ? *

Petrol

Diesel

CNG

Electric
 If a petrol car, any plans on converting it to
CNG ? *

Yes

No
 • Kmpl you desire (Mileage)? (Digits Only)


 Engine Noise Level (NVH) NOISE|

VIBRATIONS| HARSHNESS
A typical 4 cylinder engine is usually smooth in
operation as compared to a 3 cylinder engine
which has more NVH. So all the 3 cylinder
engined cars are cheaper to buy.

Low NVH ( Cars have low noise level inside the

Cabin & Car cost is high )

Medium NVH ( Moderate Noise levels )

High NVH ( Higher Noise level ( Car cost is

less )
 Gearbox Type ? *

Automatic

Manual
 Select your preferred type of Suspension setups
 Soft Suspensions provide more comfort but aren't
great for high-speed stability. Stiff suspensions
will provide High-speed stability but comfort is
compromised

Soft

Medium

Stiff

• Max speed u would like to drive at? *

• How important is the acceleration ( 0 to 100 kmph

in secs) of a car to you on a scale of 10 (Digits
Only) *

Select your Preferred range of Ground Clearance *

Lower Ground clearance Provides Better High-
speed stability but increases chances of scrapping
on bad roads vice-versa, Higher Ground
 Clearance saves your car from scraping at bad
roads but high speed stability is compromised.

LOW: 120mm to 150mm

Medium: 150mm to 175mm

High: 175mm to 210mm

• Put the Following characteristics in the order of
your preference: (most imp)
Handling

1. *
Braking

2. *
Luxury/Status symbol

3. *
Sporty Feel

4. *
Mileage

5. *
Maintenance

6. *
Safety

7. *
Comfort

8. *
 Speed

9 *

• Your Previous Car?

  (If the car you are supposed to buy is going to

be your first car, kindly specify the car you are
comfortable driving / learnt to drive on)
TOYOT

• Preferred Car Brands * (In the ascending

order of preference)
• Favourite choice of colour. *
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