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Project Plant Pals Operations & Training Plan: February 15th

The document outlines a plan to develop and launch a new line of athletic shoelaces that stay tied during activity. The project aims to gain 2,000 new social media followers and increase overall revenue by 3% by releasing the new laces. It details deliverables, the business case, benefits and costs, budget, scope, exclusions, team roles, and metrics for measuring success including a 3% revenue increase and 5% new customer increase.

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ma ri
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324 views3 pages

Project Plant Pals Operations & Training Plan: February 15th

The document outlines a plan to develop and launch a new line of athletic shoelaces that stay tied during activity. The project aims to gain 2,000 new social media followers and increase overall revenue by 3% by releasing the new laces. It details deliverables, the business case, benefits and costs, budget, scope, exclusions, team roles, and metrics for measuring success including a 3% revenue increase and 5% new customer increase.

Uploaded by

ma ri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Plant Pals

Operations & Training Plan


February 15th

Document Status: Draft | In Review | Approved

Executive Summary:
Our plan is to add a line of replacement laces that will stay tied during athletic activity.

Project Goal

SMART: Specific, Measurable, Attainable, Relevant, and Time-bound


● Gain 2,000 new social media followers from the running community prior to
launch.
● Increase overall revenue by 3% by the end of fourth quarter by releasing our
new athletic shoelaces.

Deliverables

1. Design slip-proof shoelace weave.


2. Manufacture 12,000 pairs of athletic shoelaces.
3. Increase brand awareness in the running community.
4.

5.
6.
7.
Business Case / Background

Why are we doing this?


● Customer research reveals this as an untapped opportunity in the market, with
the potential to win loyalty among a demographic obsessed with finding the
best gear.

Benefits, Costs, and Budget

Benefits:
● Add new product to our lace line, leading to 3% revenue increase, increased
brand awareness and customer loyalty

Costs:
● Price of materials, design, and prototyping
● Adding laces to inventory software
● Additional benefits (optional):

Budget needed:
● $75,000

Scope and Exclusion

In-scope:
● Product development, prototyping, manufacturing, marketing

Out-of-scope:
● Vendor contracts, delivery to customers

Project Team

Project sponsor: Director of merchandise

Project lead: Project manager (you)

Project team: Shoelace designer, prototyper, quality assurance tester


Additional stakeholders: Director of market research, marketing manager, sales
manager, director of online sales

Measuring Success

What is acceptable:
1. 3% increase in revenue by the end of the fourth quarter
2. 5% increase in new customers three months after product launch

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