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07 Worksheet

The document provides a 6-step process for designing an Enterprise Delivery System (EDS) that includes profiling customers and products, determining customer quality, delivery, and price expectations, matching customer expectations with business outputs, identifying input needs, and designing the operating workflow. Students are asked to use this process to design the EDS for their intended business and will be graded on completeness, accuracy, and consideration of key operations components in their design.

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Ainan Cartagena
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29 views

07 Worksheet

The document provides a 6-step process for designing an Enterprise Delivery System (EDS) that includes profiling customers and products, determining customer quality, delivery, and price expectations, matching customer expectations with business outputs, identifying input needs, and designing the operating workflow. Students are asked to use this process to design the EDS for their intended business and will be graded on completeness, accuracy, and consideration of key operations components in their design.

Uploaded by

Ainan Cartagena
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ACTIVITY

EDS Design (50 points)


Instruction: Design the EDS of your intended business using the step-by-step EDS development process
below.
Step 1: Do a good customer or client profiling. Determine who are the most likely customers of
your product or service. Who comprises the majority or significant segment of your
intended customers? (Observe the customers of your most probable competitors.)

Step 2: Do a good product profiling. See what the customers buy and get a good idea of who they
are. Get a good profile of the products “most bought,” “next bought,” up to the “last
bought.”
Step 3: Determine customers’ QDP expectations. Customers’ quality, delivery, and price (QDP)
expectations can be determined by documenting all their “needs, wants, and desires” as
they purchase the products or services. Customers’ complaints can also be good indicators
of their likes and dislikes. Their QDP expectations can also be determined by observing
successful competitors.

Step 4: Matching customers’ QDP expectations with the output needed. Customers' quality
expectations dictate the product features and attributes that the enterprise's final goods
and services must possess. If the quality dimension is the expected customer outcome, the
desired product features and attributes must be very evident in the enterprise's output (or
goods and services). There must be a perfect match between the enterprise output and the
customer outcomes. This perfect matching should be the obsessive compulsion of any
Enterprise Delivery System designer. Quantifying the most likely demand level of customers
will determine the total capacity required of the EDS, the timing or schedule of delivery, the
specific market locations the goods and services must be delivered, and under what terms
and conditions they must be delivered. Thus, the quantity parameter determines the
delivery dimension of the QDP customer expectations. Finally, customers' price
expectations are influenced highly by the quality they are expecting and the delivery
schedule, location, terms, and conditions they are willing to tolerate. Customer value
expectations can be summarized in the following formula:

𝐐𝐮𝐚𝐥𝐢𝐭𝐲 + 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲
𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐕𝐚𝐥𝐮𝐞 𝐄𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 =
𝐏𝐫𝐢𝐜𝐞

Note: The higher the quality and delivery, and the lower the price, the greater the Customer
Value.

Step 5: Determine the correct input needed to produce the expected output of goods or services.
Go through the six (6) Ms of Operations and identify what or how much needed in each
aspect.

Step 6: Design and develop the throughput system. Determine the operating workflow and draw
the proper layout. Go through the nine (9) critical sub-processes of the operations function
to complete the throughput system.
Rubric for Grading:

CRITERIA PERFORMANCE INDICATORS POINTS


Completeness All steps are present in the EDS design. 20
Accuracy Each step was followed and answered accurately 20
Components The 6 Ms and critical sub-process of operations were considered 10
Total 50

Reference
Morato, E. (2016) Entrepreneurship. Rex bookstore.

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