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    Consumer Behavior Towards Digital Marketing in Flipkart: Research Project Report On

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    Nikita Kaushik
    This document summarizes a research project report submitted for a Master of Business Administration degree. The report examines consumer behavior towards digital marketing at Flipkart. It was submitted by Golden Kushwaha and guided by Dr. Nitin Mohan of Harlal Institute of Management and Technology. The report includes an introduction, objectives, literature review, scope of study, company profile, research methodology, interpretations, results and findings, conclusions, limitations, recommendations, bibliography, and annexures.

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    Consumer Behavior Towards Digital Marketing in Flipkart: Research Project Report On

    Uploaded by

    Nikita Kaushik
    207 views7 pages
    This document summarizes a research project report submitted for a Master of Business Administration degree. The report examines consumer behavior towards digital marketing at Flipkart. It was submitted by Golden Kushwaha and guided by Dr. Nitin Mohan of Harlal Institute of Management and Technology. The report includes an introduction, objectives, literature review, scope of study, company profile, research methodology, interpretations, results and findings, conclusions, limitations, recommendations, bibliography, and annexures.

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    This document summarizes a research project report submitted for a Master of Business Administration degree. The report examines consumer behavior towards digital marketing at Flipkart. It was submitted by Golden Kushwaha and guided by Dr. Nitin Mohan of Harlal Institute of Management and Technology. The report includes an introduction, objectives, literature review, scope of study, company profile, research methodology, interpretations, results and findings, conclusions, limitations, recommendations, bibliography, and annexures.

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    207 views7 pages

    Consumer Behavior Towards Digital Marketing in Flipkart: Research Project Report On

    Uploaded by

    Nikita Kaushik
    This document summarizes a research project report submitted for a Master of Business Administration degree. The report examines consumer behavior towards digital marketing at Flipkart. It was submitted by Golden Kushwaha and guided by Dr. Nitin Mohan of Harlal Institute of Management and Technology. The report includes an introduction, objectives, literature review, scope of study, company profile, research methodology, interpretations, results and findings, conclusions, limitations, recommendations, bibliography, and annexures.

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    RESEARCH PROJECT REPORT ON

    ‘‘CONSUMER BEHAVIOR TOWARDS DIGITAL


    MARKETING IN FLIPKART"
    Submitted for the partial fulfillment towards the awards of the degree in

    Master of Business Administration

    From

    Dr. A. P. J. Abdul Kalam Technical University, Lucknow (2020- 22)

    GUIDED BY: SUBMITTED BY:

    DR. NITIN MOHAN GOLDEN KUSHWAHA


    (Associate Professor) Roll No: 2000990700007

    HARLAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY,


    GREATER NOIDA
    HARLAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY

    This is to certify that Mr./Ms.……………………………………….is a bonafide

    student of this institute (MBA Batch 2020-22), has undertaken this project work entitled

    “…………………………………………………………………………………

    ……………………………………”as part of his/her Summer Training for the partial

    fulfillment of the award of Master of Business Administration degree from Dr. A P

    J Abdul Kalam Technical University, Lucknow (U. P.).

    As per best of my knowledge this project work is an original piece of work and has not

    been submitted or published elsewhere.

    I wish him/ her all the best for his/her bright future ahead.

    Director
    DECLARATION

    The project report on ‘‘Consumer Behavior Towards Digital Marketing In Flipkart."

    has been undertaken as a partial fulfillment of the requirement for the award of the degree of

    Master of Business Administration of Dr. APJ AKTU, Lucknow. I hereby declare that this Project is

    my original work and the analysis and findings are for academic purposes only. This project has

    not been submitted by the any student earlier to any other institution/ university.

    Name of Student :
    ACKNOWLEDGEMENT

    This project is the outcome of sincere efforts, hard work and constant guidance of not only me but
    a number of individuals. First and foremost, I would like to thank HIMT, GREATER NOIDA for giving
    me the platform to work with such a prestigious company in the Marketing sector. I am thankful to
    my guide Dr. Nitin Mohan for providing me help and support throughout the Project Report period.

    I owe a debt of gratitude to my faculty guide who not only gave me valuable inputs about the
    industry but was a continuous source of inspiration during these months, without whom this
    Project was never such a great success.

    Last but not the least I would like to thank all my faculty members, friends and family members
    who have helped me directly or indirectly in the completion of the project.

    Name of Student
    TABLE OF CONTENTS

    PAGE NO.
    1. INTRODUCTION OF THE TOPIC
    2. OBJECTIVE
    3. REVIEW LITRATURE
    3. SCOPE OF THE STUDY
    4. COMPANY PROFILE
    5. RESEARCH METHODOLOGY
    6. INTERPRETATIONS
    7. RESULTS AND FINDINGS
    8. CONCLUSIONS
    9. LIMITATIONS OF THE STUDY
    10. SUGGESTIONS AND RECOMMENDATIONS
    11. BIBLIOGRAPHY
    12. APPENDIX
    ANNEXURE- I
    ANNEXURE- II

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