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ICPH 2022 Visual Identity Toolkit

This document provides brand guidelines for the International Conference on Polyphenols and Health (ICPH) 2022. It outlines the logo, colour palette, typefaces, and proper usage for the conference brand identity. The guidelines describe 5 logo options, restrictions on logo distortion and recoloring, and recommend using the green and brown color palette for signage, posters, and other materials. Noto Sans is identified as the primary typeface to maintain consistency across all branded materials.

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Alex Gwynne
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154 views10 pages

ICPH 2022 Visual Identity Toolkit

This document provides brand guidelines for the International Conference on Polyphenols and Health (ICPH) 2022. It outlines the logo, colour palette, typefaces, and proper usage for the conference brand identity. The guidelines describe 5 logo options, restrictions on logo distortion and recoloring, and recommend using the green and brown color palette for signage, posters, and other materials. Noto Sans is identified as the primary typeface to maintain consistency across all branded materials.

Uploaded by

Alex Gwynne
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ICPH 2022

Brand Guidelines
October 2020
2

1.0 Toolkit
1.1 Toolkit
1.2 Logo
1.3 Logo Options
1.4 Logo Do’s and Don’ts
1.5 Colour Palette
1.6 Typeface
1.7 Typeface - Weight + Colour
1.8 Application
3

ICPH 2022
Brand Guidelines
1.1 Toolkit

LOGO

COLOUR

Toolkit
A simple kit of components
TYPEFACE ABCDEFGHIJKLMNOPQRSTUVWXYZ
that combine tigether to
create the unique look and abcdefghijklmnopqrstuvwxyz
feel of the ICPH brand.
4

ICPH 2022
Brand Guidelines
1.2 Logo
Logo
The ICPH logo and branding is our personal
stamp. It is the recognisable representation of
the International Conference of Polyphenols and
Health.
It should never be redrawn, rearranged or
distorted.
It should be used only in the colour variants
available in this document.
5

ICPH 2022 Logo Options


Brand Guidelines To help cover all options and situations five
1.3 Logo Options different variations have been created.

Original Black

20mm

Invert Grayscale White


6

ICPH 2022
Brand Guidelines
1.4 Logo Do’s and Don’ts
x x

1.0 Never stretch or distort the logo. 2.0 Never use the logo on a busy background.

x x

3.0 Never re-colour the logo. 4.0 Never rotate or reflect the logo.
7

ICPH 2022 Colour palette


Brand Guidelines visual reference:
1.5 Colour Palette Balance of colours from the
palette.

The Colour Palette


Our green and brown colour palette is
always to be used on more than just the
logo, but also the programme, signage,
posters, for example.
The deeper meaning behind the colour
palette relates to the message of
polyphneols and the brings an association Primary Colours
to vegetables, health and realted material.
CYMK: 23.44%, 7.79%, CYMK: 32.42%, 3.68%,
52.7%, 0.11% 55.28%, 0%
The pie chart can be used to reference RGB: 210, 213, 145 RGB: 190, 211, 142
the balance and division of colours to HEX: #D2FF91 HEX: #BED38E
applying to the design.

Pantone 12-0426 TPG Pantone 13-0324 TCX


Secondary Colours
CYMK: 58.61%, 46.56%, CYMK: 56.89%, 53.88%, CYMK: 53.49%, 48.33%,
42.52%, 30.67% 57.77%, 56.55% 45.92%, 36.48%
RGB: 99, 102, 106 RGB: 76, 68, 61 RGB: 103, 96, 95
HEX: #63666A HEX: #4C443D HEX: #67505F

Pantone Cool Grey 10C Pantone 8405 C Pantone 8423 C


8

ICPH 2022
Brand Guidelines
1.6 Typeface
Typeface - Noto Sans
The conference typeface was chosen
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
as it provides a professional, legible
and has characteristics which had to
be incorporated into the logo design.
This keeps a consistency throughout
all applied materials within the brand
guidelines.
abcdefghijklm
Noto Sans is diplayed on the logo and all
other materials
nopqrstuvwxyz
1234567890£&?!%
Verdana ABCDEFGHIJKLM
As Noto Sans is an Adobe typeface, if you NOPQRSTUVWXYZ
require an alterantive, Verdana provides a abcdefghijklm
similar ecperience to Noto Sans. nopqrstuvwxyz
1234567890£&?!%
9

ICPH 2022 Noto Sans bold

Brand Guidelines ABCDEFGHIJKLMNOPQRSTUVWXYZ


1.7 Typeface - Weight + Colour
abcdefghijklmnopqrst vwxyz
1234567890£&?!%
Type weight and colour Noto Sans regular

Using colour can change thelegibility of ABCDEFGHIJKLMNOPQRSTUVWXYZ


the type. Using the light green with a thin
weight can casue difficulty for reading. It abcdefghijklmnopqrstuvwxyz
is important to create the right mix for 1234567890£&?!%
practical and aethetic appeal, making it
legible and attractive. Noto Sans thin

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890£&?!%
Noto Sans medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890£&?!%
10

ICPH 2022
Brand Guidelines
1.8 Application

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