1.

Under copyright law if you have a database of your client contact information, what is
considered protected?
only the entire database not individual data

2. If in a work-for-hire agreement, you (the contractor) create something, who will own
the rights to be considered the author?
As a contractor, it will be the party that is paying you to do the work.

3. If you are the creator of an asset protected by copyright law, which statement is true?
If you are not authoring for a company, then the copyright is valid for 70 years
after your death.

4. Public domain is defined by assets not protected by copyright law?

True.

5. In order to sue for copyright infringement, you must first do what?

have a registered copyright

6. Which statement is most accurate?

Under copyright law, companies can be liable for all infractions even if they are not
aware of them.

7. DMCA is an abbreviation for what federal act?

the Digital Millennium Copyright Act

8. What is not a good example of a trademark?

a jump shot

9. Copyrights cover a work of art and trademarks cover a brand.

True.

10. In trademark terms, "genericide" means

the trademark name has lost its distinctiveness.

11. Before adopting a trademark, what is the first thing that you should do?
Determine if you can adopt this trademark without infringing upon any prior
existing use of the trademark.

12. What .gov site provides a searchable database of registered trademarks and provides
forms for registering your own trademark?
USPTO.gov

13. What protocol is in place that allows for trademarks filed in the US to be recognized
by some international countries?
Madrid Protocol
 14. The broadest trademark symbol is the use of what?
Words

15. How many trademark extensions can you file?

5

16. In terms of trademarks, infringement

is an analysis of whether there's a likelihood of confusion between two different
marks.

17. What is an injunction?

A requirement from a court that the party infringing on the trademark must stop.

18. How many years is a patent valid?

20.

19. In how many months does a provisional patent expire?

12.

20. What change has been made to the America Invents Act in recent years?

The first person to file the patent gains the rights versus the first person to come up with
the idea.

21. If you share your idea with someone before you file the patent, what is a good way to
prevent the idea from being used by the other party?

Have the other party sign an NDA.

22. Which is not a good way to research if a patent already exists for your idea?

Phone a friend

23. Which of these is not a good way to keep track of your creation?

leverage the poor man's patent

24. A trade secret is

something that is secret and has value.

25. In general, recipes are never protected under the trade secret law.

False.

26. In order to prove that someone has infringed upon a trade secret, you do not need to

have the name of the party that is infringing.

27. If you are under an NDA and someone who is not under an NDA discloses a trade secret
to you, you are still bound by your NDA to not disclose the trade secret in most cases.

False.
28. Rights of publicity usually do not cover

your freedom of speech.

29. A model release is a waiver to rights-of-publicity laws?

True.

30. Which of the these is the only subject matter than is patentable?

compositions of matter

31. An inventor comes up with an idea for a self-propelled baseball bat. What attribute(s)
must the idea have to be patentable?

It must be useful, novel, and non-obvious.

32. In what component of a patent application does the applicant identify the relevance of
the invention and the motivation for coming up with the invention?

Background

33. Sue invented a steamer that heats food faster than a microwave. She knows she can sell
the steamer worldwide. Sue is concerned about costs. How should Sue protect her invention
in other countries while she begins marketing her cooker?

Sue should file a patent in the U.S., then file a PCT application to give her time to
determine what countries she should file patents in.

34. Infringement on dependent claims is nearly always found even if the independent is not
infringed upon.

False.

35. ABC, Inc. is a large multi-national company with numerous product lines. ABC wants to
avoid being sued for intentional patent infringement. What might ABC, Inc. do to avoid
intentional infringement?

Avoid doing patent searches so they do not become aware of a patent they might infringe.

36. Mary is working on a new invention she knows is patentable. She is concerned about
keeping her invention secret. What is the only incorrect statement regarding the legal
protections available to Mary?

She can request the USPTO not make the information regarding her invention public after
her patent is issued.

37. When was the copyright clause incorporated into the United States constitution?

1787

38. Kohel Haver has not registered for a copyright himself.

False.
39. What does DMCA stand for?

Digital Millennium Copyright Act

40. You need to have a copyright credit on your image to protect the copyright.

False.

41. How soon is copyright ownership attained by the creator?

as soon as the pen leaves the paper.

42. What types of tangible creative expressions (work) can you copyright?

Photographs, Drawings or Designs, Music or Songs, Sculptures, Story

43. What are the bonuses for registering your copyright?

legal presumption you created the artwork, access to courts, presumption of damages up
to $150,000 for willful infringement

44. Copyright.gov is the only online website to officially register your copyright in the United
States.

True.

45. What is the cost and damages allowed for registering a single image copyright?

$35 and $150,000 for willful infringement

46. What is the cost and damages allowed for registering a group of images copyright?

$55 and $150,000 for willful infringement

47. A copyright registration for a single or group of images for an individual lasts a lifetime
plus seventy years.

True.

48. A copyright registration for a single or group of images for a business lasts ninety five
years.

True.

49. As long as you change a design in some way you can avoid copyright infringement.

False.

50. When does an individual copyright go into public domain?

after a lifetime plus seventy years.

51. When does a business copyright go into public domain?

after ninety five years

52. NASA moon landing pictures are public domain because the public paid for them.
True.

53. Cease and desist letters are a good method to use for those who ignore a reasonable
response to copyright infringement.

True.

54. DMCA letters are specifically used to respond to web sites who are infringing your
copyright and asks them to remove and cease using the work.

True.

55. A DMCA Take Down Notice is sent to website hosting companies letting them know of
copyright infringement by their users and requires them to address the problem with the
infringing web site and its owner.

True.

56. How many years do you have to respond to a copyright infringement?

3 years

57. If you change a design at least 20%, then it's OK to use it.

False.

58. If you created it you own the copyright as soon as the pen leaves the paper.

True.

59. A copyright registration in the United States can be universally enforced globally.

False.

60. An animal's original creative expression can be owned by the animal who created it.

False.

61. Just like normal humans, a Zombie's copyright lasts a lifetime plus seventy years.

False.

62. Why do most organizations often stumble at innovation?

all of these answers

63. Which of the following is NOT part of the core logic of innovation?

repeating the word innovation again and again.

64. Which of the following would be a poor approach to foster creativity without risking
chaos?

urging creativity while also severely punishing any failure

65. What is the core logic behind the “lean startup” process?
all of these answers.

66. Which of the following is NOT an element of the “Design Thinking” process?

focusing on aesthetic beauty above all else

67. Why is collaborative innovation becoming increasingly necessary?

all of these answers

68. What’s the best approach to pursue collaborative innovation?

all of these answers.

69. Which of the following would be a BAD idea in a dramatic reimagining of the target
customer (e.g., when Apple launched the PC aimed at individual users)?

Ignore eventual profitability.

70. How might you dramatically redefine the notion of customer value (e.g., when Microsoft
launched Office as an integrated bundle of key applications)?

all of these answers

71. What must you NOT do when figuring out how to dramatically re-engineer the industry’s
value chain?

Ignore the impact of transforming some activities on other related activities.

72. What does frugal innovation (think of Southwest Airlines) refer to?

designing an ultra-low-cost business model by eliminating “waste” across the entire

system

73. designing an ultra-low-cost business model by eliminating “waste” across the entire system

all of these answers

74. Which of the following is NOT a sensible approach when driving for both consistency as
well as innovation?

Switch randomly between consistency and innovation.