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    SWOT Analysis

    Uploaded by

    Eva Roberto
    This document summarizes and compares four training centers: John B. Lacson Training Center, COMPASS Iloilo, Exact Training Center, and Magsaysay Training Center. It outlines their unique selling propositions, positioning in the market, and marketing mix strategies around product, place, promotion, and pricing. The centers offer a variety of maritime training services both on-site and online, with prices ranging from average to high and promotion primarily through social media ads.

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    SWOT Analysis

    Uploaded by

    Eva Roberto
    20 views1 page
    This document summarizes and compares four training centers: John B. Lacson Training Center, COMPASS Iloilo, Exact Training Center, and Magsaysay Training Center. It outlines their unique selling propositions, positioning in the market, and marketing mix strategies around product, place, promotion, and pricing. The centers offer a variety of maritime training services both on-site and online, with prices ranging from average to high and promotion primarily through social media ads.

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    This document summarizes and compares four training centers: John B. Lacson Training Center, COMPASS Iloilo, Exact Training Center, and Magsaysay Training Center. It outlines their unique selling propositions, positioning in the market, and marketing mix strategies around product, place, promotion, and pricing. The centers offer a variety of maritime training services both on-site and online, with prices ranging from average to high and promotion primarily through social media ads.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    20 views1 page

    SWOT Analysis

    Uploaded by

    Eva Roberto
    This document summarizes and compares four training centers: John B. Lacson Training Center, COMPASS Iloilo, Exact Training Center, and Magsaysay Training Center. It outlines their unique selling propositions, positioning in the market, and marketing mix strategies around product, place, promotion, and pricing. The centers offer a variety of maritime training services both on-site and online, with prices ranging from average to high and promotion primarily through social media ads.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Critical Elements John B.

    Lacson COMPASS Iloilo Exact Training Magsaysay Training


    Training Center (Industry competitor) Center Center
    (Industry (Industry competitor)
    competitor)
    Unique Selling  They conduct  Recognized  Go-to  Affiliated
    Proposition training in an by the training with the
    actual ship Panama center for following
     Close Maritime seafarers associations:
    relationship Authority as Philippines
    with many an Isthmus Association
    shipping Training of Maritime
    companies Institute Training
    Branch, to Centers
    conduct Incorporated,
    maritime SPECTEC,
    training and
    programs and International
    courses and Mariners
    to facilitate Management
    preliminary
    processing of
    Previous
    Documentary
    Evaluation
    (PDE)
    applications
    Positioning in  Top  Top  Top  Top
    Market
    (i.e. Top, Middle,
    Bottom)
    Marketing Mix  Product –  Product -  Product -  Product -
    Product Variety of Variety of Variety of Variety of
    Place Services Services Services Services
    Promotion offered offered offered offered
     Place – On-  Place – On-  Php5000  Place – On-
    site site and  Place – site and
     Promotion – online On-site online
    Ads in social  Promotion –  Promotion  Promotion –
    media Ads in social – Ads in Ads in social
    media social media
    media
    Pricing  Average  Low  High  Average

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