NWS, Ghaziabad

Unit Test -I, 2019-20

Class – XII
Subject- Business Studies (054)
Name : __________ Time: 1 ½ hours
Roll no. : _________ Maximum Marks: 40
General Instructions:
(i) Answer to questions carrying 1 mark may be one word to one sentence.
(ii) Answer to questions carrying 3 marks may be from 50-75 words.
(iii) Answer to questions carrying 4-5marks may be about 150 words.
(iv) Answer to questions carrying 6 marks may be about 200 words.
(v) Attempt all parts of a question together.

1. Which of the following statement best explain the “Management a is an Art”?

(a) Two Managers deal with the same problem differently.
(b) Management has drawn its knowledge from other discipline also.
(c) No formal qualification is required for the appointment as a manager in a company.
(d) Outcome of managerial actions cannot be predicted accurately. 1
2. An employee directly contacts the CEO of the company with a complaint regarding working conditions in
the factory. Which of the following principles is being violated here?
(a) Unity of Command (b) Unity of Direction (c) Scalar Chain (d) Discipline 1
3. Which function of management relates to assigning duties, grouping tasks, establishing authority and
allocating resources required tom carry out plan?
(a) Planning (b) Organising (c) Staffing (d) Directing. 1
4. ‘ Get 2 GB memory card free with Nokia cell phone’ is an example of one of the techniques of sales
promotion. Identify the technique.
(a) Rebate (b) Product Combination (c) Quantity gift (d) Discount. 1
5. Zoom Udyog, a car manufacturing Co., has started its business with Zoom 800 and slowly launched Zoom-
1000, Wagon-Z, Swy-fy etc. and offered various services like after sale service, availability of spare parts
etc. identify the element of marketing mix referred here.
(a) Promotion (b) Place (c) Product (d) Price. 1
6. ‘ Beauty Product Ltd.’ is a natural and ethical beauty brand famous for offering organic beauty products
for men and women. The company uses plant based materials for its products and is the No.1 beauty
brand in the country. It not only satisfies its customers but also believes in overall protection of the
planet.
Identify the marketing management concept being followed by ‘ Beauty Product Ltd.’
(a) Production concept (b) Marketing Concept (c) Societal Concept (d) Selling Concept. 1
7. To meet the objectives of the firm, the management of B Ltd. Offers employment to physically challenged
persons. Identify the organisational objective it is trying to achieve. 1
8. Directors of Raman Ltd. assigned the task of implementing the plans and policies framed by the board to
all the departmental heads. Departmental heads appointed supervisors, superintendent, executives etc.
so that work can be assigned to workers as per the plan supervisors kept a check on workers as per the
plan. Identify the feature of management highlighted in the above para.
19. Why is it said that principles of management are flexible? 1
10. Same battery can be used in different mobile phones of a particular brand. This is an example of which of
 the following tecniques of scientific management?
(a) Standardisation (b) Simplification (c) Method Study (d) Functional Foremanship. 1
11. R. Mukerjee has recently joined AMV Ltd., a company manufacturing referigerators. He found that his
department was under staffed and other departments were not cooperating with his department for
smooth functioning of the organisation. Therefore, he ensured that his department has the required
number of employees and its cooperation with other departments is improved.
(a) Identify the level of management at which R. Mukerjee was working?
(b) What is the main function of that level identified in (a)
(c) Explain other two functions required to performed by R. Mukerjee at this level. 3
12. Explain the advantages of Brading to the Marketers.
13. Appar foundation is a Non Government Organisation (NGO) working to improve the lives of the children
with medical needs, the homeless and victims of natural disasters. Apart from donation in cash, they
collect dry ration, old clothes, shoes, toys, books and medicines from donors. At Appar Foundation’s
office in Bhopal the material collected is segregated , classified and put in shelves and boxes that are
labelled systematically. There is a specific place for each these items and volunteers put everthing at their
respective places.
The volunteer work is divided into specific jobs like fund rising, field visit, social media updates and so on.
Each volunteer is part of a particular team, depending on their competency and training. Each volunteer
becomes specialised in their respective field, leading to efficient utilisation of human effort.
Identify and explain two principles of management adopted by Appar Foundation. 4
14. ‘ Time Line’ watch manufacturing company is a renowed company marketing watches. It perfoms various
activities like market analysis, product designing or merchandising, packaging, warehousing, brandind,
pricing, promotion and selling. The company maintain good customer relation through various follow up
activities. This helps the company in procuring repeat sales orders.
(a) Name the concept related to the activities mentioned in the above paragraph.
(b) Explain any three features of the concept identified in part (a) 4
15. Sunaina purchased a bottle of tomato sauce from the local grocery shop. The information provided on
the bottle was not clear. She fell sick on consuming it. She filed a case in the district forum under
consumer protection act and got the relief.
(a) Identified the important aspect neglected by the marketer in the above case.
(b) Explain the functions of the aspects identified in part (a) above. 5
16. Principles of Taylor and Fayol are mutually complementary. One believed that the management should
share the gain with workers, while the other suggested that employees compensation should depend on
the earning capacity of the company and should give them a reasonable standard of living.
Identify and explain the principles of Fayol and Taylor referred to in the above para. 5
17. Aman, Ahmad and Ally are partners in a firm engaged in the distribution of dairy products in
Maharashtra state. Aman isa holder of Senior Secondary School Certifacate from Central Board of
Secondary Education with business studies as one of his elective subjects. Ahmad had done his post
graduation in History and Ally in dairy farming. One day there was a serious discussion between Ahmad
and Ally regarding the nature of management. Ahmad argued that management was a profession wheras
Ally argued against it saying that the legal and medical professions are the only professions because they
fulfil all the conditions of profession.
Aman on the basis of his knowledge of business studies explained the nature of management as a
profession to Ahmad and Ally.
Explain , how Aman would have satisfied both Ahmad and Ally. 6