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    S7 - Hp2Hw - Cloze - Nguyendieuhuy - 16 Cloze 1:: (Source:)

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    HUY NGUYEN DIEU
    Marketing is one of the oldest professions. It has evolved from the basic concept of exchange and is now a complex activity where marketers must coordinate several aspects to reach target markets. Consumer habits and tastes are constantly changing as consumers in developing countries emulate the material standards of living from western societies. Under this changed environment, a marketer must cater to consumer needs and act as an effective link between the firm and customers. Marketing plays a higher role in emerging economies.

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    S7 - Hp2Hw - Cloze - Nguyendieuhuy - 16 Cloze 1:: (Source:)

    Uploaded by

    HUY NGUYEN DIEU
    33 views3 pages
    Marketing is one of the oldest professions. It has evolved from the basic concept of exchange and is now a complex activity where marketers must coordinate several aspects to reach target markets. Consumer habits and tastes are constantly changing as consumers in developing countries emulate the material standards of living from western societies. Under this changed environment, a marketer must cater to consumer needs and act as an effective link between the firm and customers. Marketing plays a higher role in emerging economies.

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    HP2 AV UEH

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    Marketing is one of the oldest professions. It has evolved from the basic concept of exchange and is now a complex activity where marketers must coordinate several aspects to reach target markets. Consumer habits and tastes are constantly changing as consumers in developing countries emulate the material standards of living from western societies. Under this changed environment, a marketer must cater to consumer needs and act as an effective link between the firm and customers. Marketing plays a higher role in emerging economies.

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    Download as docx, pdf, or txt
    33 views3 pages

    S7 - Hp2Hw - Cloze - Nguyendieuhuy - 16 Cloze 1:: (Source:)

    Uploaded by

    HUY NGUYEN DIEU
    Marketing is one of the oldest professions. It has evolved from the basic concept of exchange and is now a complex activity where marketers must coordinate several aspects to reach target markets. Consumer habits and tastes are constantly changing as consumers in developing countries emulate the material standards of living from western societies. Under this changed environment, a marketer must cater to consumer needs and act as an effective link between the firm and customers. Marketing plays a higher role in emerging economies.

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    © All Rights Reserved
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    of 3

    S7_HP2HW_CLOZE_NguyenDieuHuy_16

    CLOZE 1:

    Marketing is one of the oldest (1)………. Marketing is (2)………. new


    although it is an old subject and has emerged from the (3)……. concept of
    exchange. The complex marketing system of to-day has evolved through
    different stages of economic development. To-day, marketing is a complex
    activity (4)…….. a marketer has to coordinate and manage several things
    before reaching the target market. 
    (5)…….. changes occur in consumer habits, tastes and aspirations and these
    changes are visible everywhere. Consumers in developing countries like
    India tend to emulate (6)…….. material standards (7)….. living from
    advanced western societies. Automobiles, consumer electronics, household
    appliances, computers, cell phones etc., have become common, consumer
    products of daily use. 
    Under this changed environment, a marketer is (8) ……….. to cater to
    the needs of consumers and act as an effective link between the firm and
    customers. What Adam Smith stated (9)……… than two hundred years ago
    sounds applicable even today and is actually what modern marketing is all
    about. Marketing has higher (10)……… in an emerging economic
    development. 
    (source:
    yourarticlelibrary.com/paragraphs/paragraphs-on marketing/50793)
    1 A.professions B.profestional C. professionalism D. professionalist
    2 A.relative B.relatively C.related D.relating
    3 A.older B.oldest C.better D.best
    4 A.although B.because of C.despite D.because
    5 A.a lot of B.many C.few D.a little of
    6 A.high B.highest C.higher D.highly
    7 A.of B.on C.in D.to
    8 A.expect B.expected C.unexpect D.unexpected
    9 A.more B.much C.many D.a lot of
    10 A.significant B.significantly C.significance D.signal
    CLOZE 2 :
    The success (1)… business is known by its achievement in the marketing front,

    measured in terms of profits, market (2)… and cash flows. Marketing is also important

    for a consumer as it provides more alternatives to choose from, controls the price

    mechanism, allows the consumer to (3)… a balance between his income (4)… level of

    consumption.

    It is important to the economic progress of the country as it opens up new vistas

    of research by supporting product innovation and enhancing the quality of life for the

    ultimate consumer. Marketing (5)… use different strategic and management tools like

    environmental scanning, marketing (6)… analysis, (7)… techniques, tools for (8)… and

    tracking of consumer choices.

    Marketing, as a serious subject of study and as a major management function,

    emerged in the last six decades. As a subject of study, it has borrowed concepts, theories

    and empirical models from other disciplines, particularly from ‘economics’ the mother

    of modern marketing. However, other disciplines such as (9)…, sociology, statistics etc.,

    have contributed a lot (10)… the marketing discipline.


    (source:
    yourarticlelibrary.com/paragraphs/paragraphs-on marketing/50793)

    1 A.to B.of C.in D.on


    2 A.share B.figure C.research D.segment
    3 A.bring B.bringing C.brought D.bringed
    4 A.or B.of C.and D.with
    5 A.campaign B.research C.managers D.managing
    6 A.opportunity B.sharing C.segment D.campaign
    7 A.interviewing B.forecasting C.forecasted D.researching
    8 A.evaluation B.evaluate C.evaluated D.evaluting
    9 A.psychological B.psychologist C.psychology D.psychopath
    10 A.with B.on C.of D.to

    Giải thích :
    1.the success of ( sự thành công của…. )
    2.market share ( thị phần )
    3.allow s.o to V ( bring )
    4.between N1 (and ) N2
    5.marketing managers ( + động từ use ) ( chỉ người )
    6.marketing opprtunity analysis ( phân tích cơ hội )
    7.forecasting techniques ( kỹ thuật dự báo )
    8.evalution ( for + Noun )
    9.song hành (psychology,socialogy,…)
    10.contribute + to

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