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Innovation Processes

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4.

Define management of innovation and give an example of how a firm can manage
innovation processes.

Management of innovation is a comprehensive approach and implementation of managerial


problem solving and action. This approach recognizes the link between innovation streams and
the organization (teams and evolution). The manager leads and serves as an architect/engineer,
politician/network builder, and artist/scientist as implementations are made in the management of
politics, control, and resistance to change. A supportive atmosphere fosters creativity and
promotes an environment of discovery. A firm can manage the innovation process through
offering an array of company benefits and process. For example consider Statistical Analysis
Systems (SAS), a software developer providing clients with business solutions. The nature of
software development can be mentally challenging; therefore, SAS stimulates productivity by
offering an environment to nourish creativity and promote thinking outside the box. While SAS
has a goal to create a stress-free environment (due to the mental challenges employees
experience on a daily basis) their focus is on comfort and convenience. They need sharp thinkers
and originality. SAS strives to maintain a stress free work environment by nourishing the
conveniences and comforts (through flexible work hours, pop up themed events, onsite gym and
childcare, etc.) to engage employees to be motivated, loyal, and dedicated to providing high
quality performance results. Happy employees promote good customer service, which in turn
helps to achieve organizational success. Through test perks (for example: 3,000 pieces of art
displayed and two full-time artists on staff), SAS has established and developed a culture which
recognizes the importance of the work atmosphere, along with benefits to satisfy employees and
create a highly profitable business.

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