ANIL KUMAR

Plot no 52/A, Road no.1, Madhura Nagar, Neredmett- X- Roads, Secunderabad, Telangana,India.
Mail Id:[email protected] Mobile no: +91-8790030842
Professional Synopsis
A senior business professional with 20 years of experience together in Operations, Sales, Marketing,
Branding and Business Development in Retail, FMCG and IT Sales & Staffing.
 IQ Technosync Solutions – Head – Marketing and Business Development – Hyderabad, India
(Aug 2019 till date). (Recruitment & Staffing). (Client Acquisition).
 Softridge Technologies – Head – Marketing and Business Development – Hyderabad, India (Sep
2018 – April 2019). (Recruitment & Staffing). (Client Acquisition).
 People Prime Worldwide – Head – Marketing and Business Development – Hyderabad, India
(June 2017 – July 2018) (Recruitment & Staffing). (Client Acquisition).
 AVS Enterprises – Country Head – Retail Operations and Sales - Ghana, West Africa. (Jan 2015 –
Dec 2016) (Consumer Electronics/ Furniture/ Life Style).
 Bozgomero Group of Companies -Country Head– Retail Operations -Nigeria, West Africa. (April
2008- July 2014) (Super Market/Consumer Electronics/ Furniture/ Life Style).
 Quick Stop Retail & Wholesale–Operations and Corporate Sales Head - Botswana- South Africa.
(Mar2002 – Oct 2007) (Super Market Chain and Wholesale).
 Qucik Stop as Distribution Head (Warehouse Manager) – Botswana– South Africa. (March 2001–
Feb2002) (Super Market and Wholesale).
 Francistown Printers – Operations Manager – Botswana – South Africa. (Dec 1997 – Dec 2000) –
(Printing & Publishing

 Expertise in Sales and Marketing (retail & FMCG - B2B&B2C) – Brand Management (Identity, positioning
and awareness) Corporate Communications, Channel and business partner management , Cross &
vertical sales strategies, target (s) setting, incentives and performance appraisals for the team, Customer
Relationship Management (CRM), Market and Competitor analysis, Exhibitions, Promotions, Campaigns and
Event Management, mapping locations and Market penetration.
 Vast Experience in Operations, Floor Management, Pricing and Discount Modules, SOP formulations,
Dealer/Distributor Management, Vendor Management, Recruitment and training, Product Display,
Merchandising and Financial Management (Budgeting, Accounting & Allocations).
 In depth knowledge in Inventory (Stock control, shrinkage& MSL) and Category Management (SKU
Segmentation), Business Tie-ups and Alliances, Warehouse and Distribution Management.

Roles and Responsibilities

1. Handled gamut of responsibilities like Operations (Floor management (front and back), P & L
management (Assisting the Financial Management in budgeting and allocations, analysing the project
and focusing on cost cutting without affecting the standards.) Heading the Sales and Marketing
departments (B2B/B2C Sales, scheduling all ATL & BTL activities, Presentations, Market Research,
Competitor’s study and Forecasting, Campaigns, Events and Shows organizing).Brand management
(identification, market survey, competitor’s analysis, positioning, Awareness, Training, Measure,
Manage & Monitor Brand equity and product demand evaluation. Leading the Vendor Management
(negotiations. orders and payments), Analysis of mediums and platforms in positioning the products,
promoting the products through marketing strategies, Training and Briefing the BM’s, HOD’s, Sales
and Marketing Managers of the product lines and range. Discussing the scope and cross selling for the
business development in the interest of the organization. Organizing the campaigns, promotions and
events in lieu of the channel partners, when needed. Acting as a bridge between the advertising
agencies and the designing team for the smooth flow of the activities planned and scheduled.
Inventory Management (stock check, movement and distribution, MSL and SKU segmentation).
Customer Relationship Management (CRM), personal interaction with clients, discussions about
the requirements and needs, training the staff on behavioural aspects approaching the customer,
handling any issues related with customer complaints and actions implementation), SOP formulations
and implementations.

 Point of Contact – A principal executive for the company accountable for ensuring that appropriate
business strategies are in place and are acted upon the priorities establishing strategies and budgets for
achievement of top/bottom line targets for all the Branch’s.
 Bridge of Relationship – Acted as a s a platform for all the Sales & Marketing managers, BM’s, HOD’s,
and suppliers and consolidators with the management.
 Effective Management –Have managed a team of different nationalities, origin’s, races and cultures and
ensured the work is done efficiently and consistently to the standards of the organization, Handled all the
staff issues and query’s in a responsible and paternal way. Handled a team of 100 plus.
 Communication Management - Maintained open communication with customers to strength the
relationships and build mutually beneficial partnerships throughout all district levels, developing an effective
positive relationship with internal/external customers. And especially having a good rapport on a personal
note with most of the corporate clients and government bodies. Represented on behalf of the organizations
as the spokesperson.

IQ Technosync Solutions, Softridge Technologies and People Prime Worldwide - Head

Marketing and Business Development(Client Acquisition).

Roles and Responsibilities

 Branding the organization in the IT corridor

 Key account Management.
 Connecting the new clients in order to get the requirements through referrals, LinkedIn,
meetings and cold calling for IT/ITES & BFSI domestic segments.
 Very much familiar of recruitment and staffing industry especially in FTE/Contract/CTH & RPO
and vertical segments.
 Maintaining a healthy relationship with the existing clients.
 Finalizing the commercials, terms and agreements with the clients and drafting the contract
agreements.
 Ensuring the delivery heads and recruiters are supporting the clients of their requirements.
 Taking complete responsibility till the first closure with the new clients before handing over to a
delivery team.
 Can understand the process of sourcing and screening the profiles.
 Following up the trackers and profiles shared by a delivery team to understand the quality of the
profiles.
 Regular interactions and visits of the existing clients as well as new clients and attending any
queries or grievances thereafter.
 Worked on RMS and Sales Force.
 Ability to understand the technologies and the skill sets the clients are recruiting for.
 Updating and discussing the status of the clients, possibilities and forecasted opportunities of the
clients, every fortnight with the director.

Significant Achievements:

Acquired more than 25 new clients.

Successfully, renewed the contract agreements with 6 existing clients.
Recruited a team of 4 Sales Manager and 8 Executives.

AVS Enterprises – Country Head - Retail Operations and Sales - Ghana

Roles and Responsibilities

 Leading the Sales and Marketing departments - Scheduling all ATL & BTL activities, client
relationship & evaluation, Demand Analysis, Presentations, Market Research, Competitor’s study and
Forecasting, Campaigns, Shows and event management. Leading a team of 2 Marketing Managers
and 6 executives.
 Brand Management -Identification, Positioning, Awareness, Measure, Manage & Monitor Brand
equity.
 Operations –vendor management, analyzing the scope and cross selling for the business
development in the interest of the organization. Channel Sales Management, Dealer/ distributor
Management. Branch monitoring and regular training of the BD’s and HOD’s on inventory controls.
Significant Achievements:

 Appointed 8 dealers in untried locations, formulated SOP for the organization and associated with
one new unit set up.
 Recruited, Trained and Developed a Sales and Marketing team.

Bozgomero Group of Companies - Country Head – Retail Operations - Nigeria.

Roles and Responsibilities

 Point of Contact – A principal executive for the company accountable for ensuring that appropriate
business strategies are in place and are acted upon the priorities establishing strategies and budgets
for achievement of top/bottom line targets.

 Bridge of Relationship – Acted as a bridge for all the BM’s, HOD’s, sales & marketing managers,
suppliers and consolidators with the management.

 Effective Management – Played a major role being a part of Financial Management in maintaining
P&L accountability and expressing the views on budgeting and allocations. Have managed a team of
different nationalities, origin’s, races and cultures and ensured the work is done efficiently and
consistently to the standards of the organization, Handled all the staff issues and query’s in a
responsible and paternal way. Formulated and done necessary amendments in SOP. Handled a team
of 100 plus.

 Communication Management -Maintained open communication with clients to strength the

relationships and build mutually beneficial partnerships throughout all district levels, developing an
effective positive relationship with internal/external customers. And especially having a good rapport
on a personal note with most of the corporate clients and government bodies. Represented on behalf
of the organizations as the spokesperson.

Significant Achievements:

 Introduced the Italian furniture through our consolidators in UK which enhanced the growth of
the sales in Nigeria.
 Initiated the management in adding the jewellery to the lifestyle concept, which resulted in the
ROI as per the commitment given.
 Valuable efforts were made to make saipem, mobil (Oil Companies) as our channel partners in
promoting our sales by new set ups at their premises in Nigeria.

Quick Stop Retail & Wholesale – Operations and Corporate Sales Manager and
Distribution Manager – Botswana – South Africa.

Roles and Responsibilities

 Operations – Floor management (front & back end), P&L Management (Costing, Shrinkage
estimation and allocations) vendor management (orders, negotiations, supply and payment related
issues), Inventory Management (stock check, movement and distribution, MSL and SKU
segmentation), Implemented the price and discount modules. Personal interaction with clients
(Government and corporate bodies), discussing the requirements and needs, training the staff on
behavioural aspects in approaching the customer, handling any issues related with customer
complaints and actions implementation). Discussing with the management the scope and cross
selling for the business development in the interest of the organization. Work out on tenders and
getting approval from management before submission. Handled all the responsibilities in the time
crisis.
Significant Achievements:

 Introduced the Beverages, the Spirits and Wines from Segwana for our wholesale in Botswana
which increased the sales to 40 % and gave a tough competition to Metro and Seflana.
 Streamlined the transportation system of the group, to reduce the cost of nearly 20K USD per
annum while in charge of Distribution Management.
 Acquired tenders from the defence and educational institutes in Botswana in getting the groceries
supplies for consecutively for 4 years.

Francistown Printers – Operations Manager – Botswana – South Africa.

Roles and Responsibilities:

Lead the total printing and publishing operations with a team of 25 staff. Client interactions and business
alliances with the government sector, private limited companies and schools.

Increased the revenue up to 30% in first two years itself. Had a professional relationship with top
corporate and schools.

Scholastics

 Pursuing MBA (Ignou University) – Hyderabad.

 B.Com. from Osmania University – Hyderabad.

 Diploma in Database Management Systems - Hyderabad

 Desk Top Publishing – Hyderabad.

Personal Profile

Marital Status: Married

Linguistic Abilities: English, Hindi, Telugu, Afrikaans and Setswana