Selling Partner API

Selling Partner API:-

 Provides Amazon selling partners programmatic access to their Amazon Seller Central account data.
 With SP-API, you can build applications that help sellers and vendors manage their Amazon business.
 Selling Partner API lets professional sellers connect certain applications with the selling functions in seller central
 The Selling Partner API (SP-API) is a REST-based API that helps Amazon selling partners programmatically access
their data on orders, shipments, payments and much more.
 Applications using the SP-API can increase selling efficiency, reduce labor requirements, and improve response
time to customers,
 Helping selling partners grow their businesses.

Amazon Seller Central:-

 Amazon Seller Central is the interface that is used by merchants to market and sell their products directly to
customers within the Amazon marketplace
 You can handle all of the tasks of shipping, customer service, and returns for the orders yourself or through a
third-party logistics provider (3PL) you choose

Key Features:
With the Selling Partner API, you can -
 Set up an OAuth authorization workflow that selling partners initiate from the Amazon Partner Network detail
page or from your own website.
 Generate an SDK that can help you with LWA token exchange and authentication.
 Test your applications by making calls to a sandbox environment.
 For every Selling Partner API there is a Swagger model, an API reference, and in some cases a use case guide.
Client libraries are also included to help with authenticating calls to Selling Partner APIs.

What are the key differences between MWS and SP-API?

 SP-API offers all Selling Partners and third-party developers a number of improvements over MWS, such as
modernized, JSON-based REST API design standards, OAuth2.0 selling partner authorization using Login with
Amazon, and a test endpoint - the most requested feature in MWS.
 In addition to all legacy functionality previously provided in MWS and new API capabilities for sellers, SP-API
supports the first ever APIs for
 Amazon Vendors – all through the same API control plane and authorization mechanisms.
 Going forward all net new API functionality will be built in SP-API, with updates to MWS only to support business
critical changes

Some of the new features of the Selling Partner API include:

 REST-based APIs with JSON-formatted input and output.
 New endpoints that are supported in all regions.
 Step-by-step instructions for automated SDK generation (see the Selling Partner API Developer Guide).
 A sandbox feature with separate sandbox endpoints for testing with mock data.
 A dynamic usage plan that automatically adjusts rate limits for each selling partner based on a variety of
measures.
 Support for Selling Partner API applications across all regions.
 Support for Restricted Data Tokens (RDTs), which help protect customers' Personally Identifiable Information
(PII).
New and updated Selling Partner APIs:
 A+ Content API – Enables selling partners to create and edit A+ content.
 Authorization API - Exchanges an existing MWS Auth Token with a Selling Partner API authorization code.
 Catalog Items API - Provides detailed information about the Amazon catalog.
 FBA Inbound Eligibility API - Checks ASIN eligibility for participation in Fulfillment by Amazon (FBA) to avoid
creating inbound shipments for ineligible ASINs.
 FBA Inventory API - New and improved FBA inventory API with new features for FBA sellers.
 FBA Small and Light API - Supports the FBA Small and Light program.
 Messaging API - Enables selling partners to send supported message types to customers.
 Notifications API - Includes new notifications for branded item content changes, product type name changes,
MFN order status changes, and B2B offer changes.
 Pricing API - Gets product pricing and offer information
 Product Fees API - Gets estimated fees for a product.
 Sales API - Generate sales history reports.
 Services API - Enables service providers to get and modify their service orders.
 Shipping API - Provides programmatic access to Amazon's shipping services.
 Solicitations API - Enables selling partners to send non-critical solicitations to customers.
 Tokens API - Provides a secure way to access a customer's Personally Identifiable Information (PII)

Mapping APIs from Amazon MWS to the Selling Partner API :-

Amazon MWS Selling Partner API
 Feeds API section Feeds API
 Finances API section Finances API
 Fulfillment Inbound Shipment API section Fulfillment Inbound API
 Fulfillment Inventory API section FBA Inventory API
 Fulfillment Outbound Shipment API section Fulfillment Outbound API
 Merchant Fulfillment API section Merchant Fulfillment API
 Orders API section Orders API
 Products API section - Product Fees Product Fees API
 Products API section - Product Listings Catalog Items API
 Products API section - Product Pricing Pricing API
 Recommendations API section Deprecated in Selling Partner API
 Reports API section Reports API
 Sellers API section Sellers API
 Subscriptions API section Notifications API

Amazon New Selling Partner API (SP-API) Replaces the MWS API :-

Why the change from Amazon MWS to the Selling Partner API?
 An API (application programming interface) is software that allows applications to talk to each other.
 In fact, Amazon has their own APIs.
 If you are selling on the marketplace, Amazon’s APIs enable your business applications to get the data they need
from Amazon.
 The new Selling Partner API reflects a modernization of MWS APIs.
 While MWS has performed well, the update to a modern approach will make it easier for Amazon Selling Partner
developers (i.e., third-party app developers and/or Marketplace sellers with in-house apps) to integrate the APIs
to allow their apps to directly access and extract Amazon store data.

Amazon is bringing its 10-year-old APIs up to date and it includes the following added features:
 JSON-based REST API design standards
  Improved security: their selling partner authentication (OAuth2.0) takes place with LWA (Login with Amazon)
 A sandbox for testing – the most requested feature in MWS.
 Plus, SP-API will support the first-ever APIs for Amazon Vendors. This means Amazon will be supporting Vendor
Central directly with the new API.

Amazon API updates: What’s changing?

 Amazon Selling Partner API (SP-API) is the new API that replaces the legacy Amazon MWS API (Amazon
Marketplace Web Service API).
 Starting September 2021, all new API functionality will be built in SP-API, with updates to Amazon MWS only to
support business-critical changes.
 Along with the API update, the Amazon MWS data hose will be turned off and stricter data use and protection
policies will be implemented.
 All these changes could affect the inventory, order, shipping, payment, and advertising data you use to manage
your business on Amazon.

Benifits of Selling Partner API for business?

 As MWS did, the new Selling Partner API offers direct, programmatic access to your data.
 This empowers you to take control of the data that fuels eCommerce operations.
 The new API will allow Amazon sellers to unlock Amazon data silos securely, automate data, reduce manual
processes and view insights as to when customers may be more likely to purchase, inform inventory
management decisions, and much more.
 If you are a business still undertaking manual processes such as report downloading, file manipulation, and
processing files, then API automation will help you scale faster.

Amazon MWS to SP-API Migration Guide:-

To Know How to migrate an app from Amazon MWS to SP-API, please follow the link

 https://developer-docs.amazon.com/sp-api/docs/amazon-mws-to-sp-api-migration-guide