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    Quiz 1

    Uploaded by

    amit
    The student scored 21 out of 25 on a Markstrat quiz. The quiz consisted of 12 multiple choice questions testing knowledge of key Markstrat concepts like industries, markets, brand and production characteristics. The summary provides an overview of the document type and key details while minimizing verbatim copying in 3 sentences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Quiz 1

    Uploaded by

    amit
    173 views5 pages
    The student scored 21 out of 25 on a Markstrat quiz. The quiz consisted of 12 multiple choice questions testing knowledge of key Markstrat concepts like industries, markets, brand and production characteristics. The summary provides an overview of the document type and key details while minimizing verbatim copying in 3 sentences.

    Original Description:

    quiz for Managerial accounting’s

    Original Title

    Quiz_1.docx

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    © © All Rights Reserved

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    The student scored 21 out of 25 on a Markstrat quiz. The quiz consisted of 12 multiple choice questions testing knowledge of key Markstrat concepts like industries, markets, brand and production characteristics. The summary provides an overview of the document type and key details while minimizing verbatim copying in 3 sentences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    173 views5 pages

    Quiz 1

    Uploaded by

    amit
    The student scored 21 out of 25 on a Markstrat quiz. The quiz consisted of 12 multiple choice questions testing knowledge of key Markstrat concepts like industries, markets, brand and production characteristics. The summary provides an overview of the document type and key details while minimizing verbatim copying in 3 sentences.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Score for this quiz: 21 out of 25.

    2
    Submitted Jan 27 at 9:59am
    This attempt took 12 minutes.

    Question 1
    2.1 / 2.1 pts
    The two industries in Markstrat include Sonites and :

    Modites

    Correct!

    Vodites

    Codites

    Bodites

    Question 2
    2.1 / 2.1 pts
    The two markets in Markstrat are:

    Complementary

    Correct!

    Independent

    Substitutable

    None of the above

    Question 3
    2.1 / 2.1 pts
    The maximum number of Sonite brands a firm can market at any given time
    is:

    This study source was downloaded by 100000792488509 from CourseHero.com on 04-07-2022 00:48:15 GMT -05:00

    https://www.coursehero.com/file/88239647/Quiz-1docx/
    3

    Correct!

    Question 4
    2.1 / 2.1 pts
    The battery life characteristic for the Sonite brands is between:
    Correct!

    24 - 96 hours

    10 - 200 hours

    0 - 50 hours

    12 - 25 hours

    Question 5
    0 / 2.1 pts
    Base cost is a characteristic for a Vodite brand:

    Unknown

    You Answered

    False

    Correct Answer

    True

    Question 6
    2.1 / 2.1 pts

    This study source was downloaded by 100000792488509 from CourseHero.com on 04-07-2022 00:48:15 GMT -05:00

    https://www.coursehero.com/file/88239647/Quiz-1docx/
    The product MOST is manufactured by firm:
    Correct!

    Question 7
    2.1 / 2.1 pts
    How many customer segments are in the Sonite market?

    Unknown

    Correct!

    Question 8
    2.1 / 2.1 pts
    There are four distribution channels available: Specialty Stores, Mass
    Merchandisers, Online Stores, and Direct Sales Force.
    Correct!

    False

    True

    Unknown

    This study source was downloaded by 100000792488509 from CourseHero.com on 04-07-2022 00:48:15 GMT -05:00

    https://www.coursehero.com/file/88239647/Quiz-1docx/
    Question 9
    2.1 / 2.1 pts
    Your overall objective in Markstrat is to maximize:

    R&D Investments

    Correct!

    Stock Price Index

    ROI (Return on Investments)

    Net Contribution

    Question 10
    2.1 / 2.1 pts
    Market Research Reports are free.
    Correct!

    False

    Unknown

    True

    Question 11
    0 / 2.1 pts
    If you have no units in inventory, you ask your production department to
    produce 100,000 units and the demand is 140,000 units, you will be able to
    sell:
    Correct Answer

    120,000 units

    Unknown

    This study source was downloaded by 100000792488509 from CourseHero.com on 04-07-2022 00:48:15 GMT -05:00

    https://www.coursehero.com/file/88239647/Quiz-1docx/
    You Answered

    140,000 units

    100,000 units

    Question 12
    2.1 / 2.1 pts
    Your marketing budget is used each period to invest in:

    Sales Force

    Advertising

    Market Research

    Correct!

    All of them (advertising, sales force, and market research)

    This study source was downloaded by 100000792488509 from CourseHero.com on 04-07-2022 00:48:16 GMT -05:00

    https://www.coursehero.com/file/88239647/Quiz-1docx/
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