Model MCQ On Retail Management

MODLE QUESTION AND ANSWER -TYBMS SEM VI-RETAIL MANAGEMENT
SUBJECT TEACHER-ASS.PROF.SHILPA SHELAR
1. Retail is the _______________stage of any 'economic activity. (First, Last, mid)
2. Marketers see the _________________process of retailing as a necessary part of their

overall strategy. (distribution, production, purchasing)
3. McDonalds is an example of ____________franchise. (product, manufacturing,

business format)
4. retailers purchase manufacturers' seconds, overruns or off seasons at a deep discount

is called as_____________. (Off price, catalogue, Franchisee)
5. _____________is a large, self-service retail food store offering groceries, meat as

well as some non-food items, such as health and beauty products and general
merchandise. (kiraana store, hyper market,supermarket)
6. ______________stock items, ranging from groceries, hardware, and sports equipment

to furniture and appliances to computers and electronics (kiraana store, hyper
market,supermarket)
7. _____________store stocks a particular type of merchandise (convenience,

specialty,Departmental)
8. _________________ is defined as the exchange of business information, through

standard interfaces, by using computers. (Bar coding, Electronic label, Electronic
Data Interchange)
9. ______________--is fast transforming the way business is being conducted and

monitored across the supply chain. (Radio Frequency Identification, Electronic Label,
Electronic Surveillance)
10. ________________he owns the trademark/ product/ service and licenses the
trademark to another party (Franchisor, Franchisee, Franchise)
11. ___________________is a group of customers who are bound together by their

loyalty to retailer and the activities in which the retailer engages. (Focus group,
Shopper, retail brand community)
12. ____________________________is a clear and definite plan outlined by the retailer
to tap the market (Retail strategy, Diversification, Retail format)
13. _____________provides a clear sense of direction for the organization and

distinguishes the firm from all others (mission statement, brand eqUity,penetration
strategy)
14. ______________defines a series of actions that enable businesses to sell their

products to customers. (Retail Value Chain, Retail Format, Brand Value)
15. ___________________include activities associated with receiving, storing and

discriminating inputs to the product (Inbound Logistics, Outbound Logistics,
Operations)
16. ______________include the activities associated with collecting, storing and

physically distributing the product to buyers (Inbound Logistics, Outbound Logistics,
Operations)
17. _____________Shopping Mall is an example of location (Free standing,

Destination,Traditional)
18. ____________are small selling spaces, typically located in the walkways of enclosed
malls, airports, college campuses, or office building lobbies (Merchandise kiosks,
Free standing, Shopping Centres)
19. _______________________ is group of retail and other commercial establishments

that are planned, developed, owned, and managed as a single property (shopping
center, merchandise kiosks, Free standing location)
20. ________________is the process by which a retailer attempts to offer the right
quantity of the right merchandise in the right place at the right time and meet the
company's financial goals (Merchandise management, Procurement, Distribution)
21. the product that has high demand for a relatively short period of time is referred to
________________ (Staple merchandise, Fad merchandise, Fashion merchandise)
22. ______________ is the combination of all products made available in a store and a
set Of products offered within a product category (Merchandise, SKU, Assortment)
23. ________________gives the precise items and quantities that need to be purchased
for each merchandise line (Model Stock Plan, Category, Assortment)
24. ________________ management means maintaining basic required stocks to fulfill
consumer demands. a) Inventory b) store c) category d) Retail
25. Retail management comprises of____________goods and services to the consumer.

a)Marketing b) selling c) advertising d) all the above.
26. __________________factor influences a retail shopper in the buying

process.a)merchandise range b) travel time c) locationd) all the above.
27. _____________store is located without any competitor store around it.a)part of a

business district b) freestanding c) shopping center d) hypermarket
28. _______________has used 15th August and 26th January as days for giant
sales.a)Pantaloons b) Big Bazaar c) D-mart d) Walrnart
29. ____________products enjoy popularity and generate lot of sales in a short span of
time and later of fashion.a)fad b) category killers c) variety d)
assortment
30. __________________refers to the design on an environment through visual

communication, light, color, scent, , etc.a)theme b) visual merchandising c)
planogram d) atmospherics.
31. In a retail store______________inform the customers about the products, offer and
price.a)managers b) fixtures c) mannequins d) signage.
32. ____________refer to the goods or merchandise kept on the premises of a store

available for sale or distribution. a)space b) stockc) standard d) system
33. _______________is referred to as reduction from the original retail price of an

offering to meet the lower price of another retailer. (psychological ,discount,
markdown)
34. ____________is a strategy adopted by retailers who continually price their products
lower than other retailers in the area.( Multi unit pricing,Every day lowe price,leader
pricing)
35. ___________are issued by manufacturers and retailers in newspaper on products ,on

the shelf at the cash register.( rebate,coupon,multiple unit pricing)
36. ____________is always calculated for current and future periods.( open to
buy,merchandise hierarchy,assortment planning.)
37. ___________is the process of critically evaluating the operation,duties and
responsibilities of a specific job.(Job analysis,job searching,job creating)
38. The ________step of job analysis process includes collecting factual information
relating to the job.( second,third,first)
39. The choice of the _____________of the store again depends on the target audience
and the kind of merchandise to be sold.( location,Product,store)
40. A _______ display exhibits heavier,bulkier items than racks hold.(open,closed,case

)
41. With a ______________display a complete product bundle is presented rather than

showing merchandise in separate categories.(open,case,ensemble)
42. _______________can be termed as value addition activity within which add services
along with products or goods and then offer it to personal or family use.
(Manufacturing,retailing, servicing)
43. A_______ display depicts a product offering in a thematic manner and sets a specific
mood.( Theme setting, Ensemble,open)
44. Rs.599,799 is called as__________pricing strategy.( odd,even, single)
45. _________refer to the process and procedure that the retailer has in place or smooth
functioning of the store.( system,staff,space)
46. _________type of customers typically spend time in the retail store waiting for a
friend or during lunch breaks.( focused fullfillers,time killers, analytical)
47. _______is place at the exists,prevent shoplifting.( Electronic article surveillance,bar

code,RFID)
48. _________specalises on procuring eco friendly,organic ,natural and sustainable

products,( Green retailing,airport retailing,green sourcing)
49. ________means establishing merchandise prices to drive competition away from

market place.( markdown,predatory,high low pricing)
50. _______design is a function of the aesthetics within the store.( Exterior store,interior
store,in store)

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MODLE QUESTION AND ANSWER -TYBMS SEM VI-RETAIL MANAGEMENT

SUBJECT TEACHER-ASS.PROF.SHILPA SHELAR

1. Retail is the _______________stage of any 'economic activity. (First, Last, mid)

2. Marketers see the _________________process of retailing as a necessary part of their

3. McDonalds is an example of ____________franchise. (product, manufacturing,

4. retailers purchase manufacturers' seconds, overruns or off seasons at a deep discount

5. _____________is a large, self-service retail food store offering groceries, meat as

6. ______________stock items, ranging from groceries, hardware, and sports equipment

7. _____________store stocks a particular type of merchandise (convenience,

8. _________________ is defined as the exchange of business information, through

9. ______________--is fast transforming the way business is being conducted and

11. ___________________is a group of customers who are bound together by their

13. _____________provides a clear sense of direction for the organization and

14. ______________defines a series of actions that enable businesses to sell their

15. ___________________include activities associated with receiving, storing and

16. ______________include the activities associated with collecting, storing and

17. _____________Shopping Mall is an example of location (Free standing,

19. _______________________ is group of retail and other commercial establishments

25. Retail management comprises of____________goods and services to the consumer.

26. __________________factor influences a retail shopper in the buying

27. _____________store is located without any competitor store around it.a)part of a

30. __________________refers to the design on an environment through visual

32. ____________refer to the goods or merchandise kept on the premises of a store

33. _______________is referred to as reduction from the original retail price of an

35. ___________are issued by manufacturers and retailers in newspaper on products ,on

40. A _______ display exhibits heavier,bulkier items than racks hold.(open,closed,case

41. With a ______________display a complete product bundle is presented rather than

44. Rs.599,799 is called as__________pricing strategy.( odd,even, single)

47. _______is place at the exists,prevent shoplifting.( Electronic article surveillance,bar

48. _________specalises on procuring eco friendly,organic ,natural and sustainable

49. ________means establishing merchandise prices to drive competition away from

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