MBA Organisation study @ CAMPCO

1. 1. The Central Arecanut and Cocoa Marketing and Processing Cooperation Ltd (CAMPCO)
2. 2. CAMPCO AT A GLANCE Full Name of the Organisation The Central Arecanut and Cocoa
Marketing and Processing Co-operative Limited. Status A cooperative society registered under
the multi- state cooperative society Act of 1984. Area of operation Karnataka and Kerala state
for membership. No limit for marketing. Main objective Procurement/ Processing/ Marketing of
Arecanut/ Cocoa/ Rubber/ Cocoa products. Date of Registration 11 July 1973 Date of
Commencement of business 12 November Registered office Varanasi towers at Mangalore.
Brand name CAMPCO Type of ownership Semi – Government Date of Entry into chocolates
March/April 1987
3. 3. Authorised share capital Rs. 50 Crore Paid up share capital Rs 23.84 Crore No of individual
grower members 118038 No of member cooperatives 551 Deposits as on 30-09-2010 Rs.
4223.43 lakh Number of branches and depots 171(all over India) Industry owned  The
CAMPCO chocolate unit, Puttur  Small consume Packing Unit at yeyyadi, Mangalore. Type of
Organisation Co-operative Society. Annual sales turnover 2007 – 08 2008 – 09 2009 – 10 2010-
2011 Rs 491.00 crore. Rs 568.98 crore. Rs 591.87 crore. Rs687.85 crore.
4. 4. Bankers Syndicate Bank. (Consortium leader ) State Bank of India. Canara Bank. India
Overseas Bank. No of employees 237 + 130 workers appointed on contract Production capacity
8800 MT No. of shifts 6 am – 2 pm 2 pm – 10 pm 10 pm – 6 am
5. 5. VISION OF CAMPCO LTD • CAMPCO is a fine and successful implementation of the vision and
values of all great founders of this country, like Mahatma Gandhi. • To open at least one sales
deposits in each state. • To enter the retail market for Arecanut and product like supari, pan
masala etc by establishing units. • To maximize output without sacrificing quality, good quality
control, maximizing quantity, reducing the cost, improving the efficiency etc. • To increase its
sales by advertisement. • Capture international market by latest technologies.
6. 6. MISSION OF CAMPCO LTD • Co –operation between people. • Harmony between people. •
Conducting market research for knowing customer tastes. • Produce quality of products. •
Customer satisfaction.
7. 7. OBJECTIVES OF CAMPCO LTD • To procure arecanut and cocoa of the member and necessary
from the growers on agency as an outright purchase basis. • To arrange for sales of arecanut ,
cocoa and this product to the best advantage of the member and also to allowances loan to
member on pledge of goods and to all other things necessary to carry out the objectives. • The
operation of this co-operative extend do; the state of Karnataka and Kerala however for the
marketing arecanut and cocoa products. • To undertaking processing of arecanut and to
establish industries for the manufacture of finished goods from arecanut and cocoa and other
product derived. • To advance loans to its members on pledge of goods. • To open branches,
showroom depots, go downs, factories etc and close them if found not visible. • To undertake
pooling, packing and standardization of arecanut and cocoa. • Linking credit with marketing. •
To render technical guidance and advice. • To coordinate the activities of affiliated societies.
8. 8. FEATURES OF CAMPCO LTD • The factory is largest in South East Asia. • The factory is one of
the most modern in the world. The factory is equipped with the services installed by the best
firms in India. • The well experienced architects and consultants designed the factory. • The
factory has been completed in a record time. The factory is situated in an industrially backward
rural area in the midst of cocoa cultivation area. • The CAMPCO ltd earns foreign exchange. •
Being a co-operative venture, this factory provides an opportunity to further strengthen the co-
operative movement by bringing in the dispersed marginal and small cocoa growers under one
umbrella.
9. 9. ORGANISATION AND MANAGEMENT EXECUTIVE COMMITTEE • PRESIDENT. • VICE PRESIDENT.
• MANAGING DIRECTOR. • DIRECTOR FOR EACH STATE. BUSINESS COMMITTEE • PRESIDENT. •
VICE PRESIDENT. • MANAGING DIRECTOR.DIRECTOR FOR EACH STATE. • THE SENIOR MOST
OFFICER OF ARECANUT MARKETING. • THE HEAD OF CAMPCO CHOCOLATE FACTORY.
10. 10. THE BOARD OF DIRECTORS President : SRI.KONKODI PADMANABHA Vice President :
SRI.K.SATEESHCHANDRA BHANDARY Managing Director : SRI.SURESH BHANDARY .M Directors :
SRI.SEETHARAMA G.BHAT : SRI.SANJEEVA MATANDOOR : SRI.H.M.MAHABALA BHAT :
SRI.D.B.BALAKRISHNA : SRI.KISHORE KUMAR KODGI : SRI.RADHAKRISHNA KOTE :
SRI.B.THIMAPPA SHETTY : SRI.K.A. SHETTY : SRI. KARUNAKARAN NAMBIAR : SRI.K. RAJAGOPAL :
SRI. SRIHARI BHAT.S. : SRI. HARIHARAN UNNI K.P. : SRI. VIGNESHWAR BHAT G :
SMT.KRISHNAVENI M.
11. 11. PRODUCT PROFILE
12. 12. The different products of CAMPCO Ltd are as follows: Melto 37gms Cream 37gms Turbo
20gms` Treat 20gms Megabite 20gms Campco Bar 20gms Éclairs 380gms
13. 13. PRODUCTION YEAR PRODUCTION (Qty) 2006-07 7399.59 2007-08 10376.33 2008-09 10435.40
2009-10 11540.2 2010-11 12600 2011-12 13300.25 2012-13 14957.74 2013-14 17399.74 2014-15
13575.25
14. 14. 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000 2006-07 2007-08 2008-09
2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 PRODUCTION
15. 15. SWOT ANALYSIS STRENGTH • Larger number of members is the basic foundation of
Campco. Members increased from 94000 to around 100000, member confidence can be seen
from this increase. • Largest chocolate factory in South East Asia with modern technology. •
With the established operation in Kerala and Karnataka, CAMPCO became the market leader in
arecanut field. • Large product mix. • Leading producer of semi-finished products.
16. 16. WEAKNESS • Fluctuating profits due to less demand for product. Since agricultural product
depends widely on climatic conditions, changes in this factor mat affect the demand for the
product. • Limited use of arecanut. • Large number of competitors, CAMPCO has to compete
with thousands of private dealers. OPPORTUNITIES • Scope of arecanut production is
increasing in North East regions. It will help CAMPCO to extend their market. • Consumption of
arecanut is there in some countries but method of consumption has yet to be studied. • There
is a large market for chocolate which is untapped in the country. • To make optimum use of
plant capacity so as to reduce total cost.
17. 17. THREATS • Crop expansion in neighbouring countries. China which is the second largest
arecanut producing country in the world are also expanding their production. • Frequent
changes in the import polices of government of India. • Import of poor quality arecanut due to
climatic factors. • Status of CAMPCO as it is registered under Multi state Co- operative Society
Act of both Kerala and Karnataka state. CAMPCO has to follow rules of both the states. •
Completion from MNC’s like Cadbury and Nestle which hold more than 85% of the market
share.
18. 18. SUMMARY OF FINDINGS • CAMPCO is a co-operative organization established to protect the
interest of growers of arecanut and cocoa in Karnataka and Kerala. • CAMPCO aims at reaching
the doorsteps of farmers through its services. • The Board of Directors of CAMPCO is elected on
democratic principles and the management system vests with them. • The organization
structure of CAMPCO is vertical in shape were the superior takes the top most position and
authority is passing vertically from top to bottom. • CAMPCO tries to make use of modern tools
and techniques in production and its chocolate factory is largest and most modern in South
Asia. • CAMPCO is undertaking various welfare activities to motivate its workforce to work. •
The analysis of marketing activity of CAMPCO reveals that • CAMPCO engaged in procurement
and marketing of arecanut, cocoa and its sub- products. • The price offered by CAMPCO is less
than that of its competitors. • CAMPCO entered into agreement with various companies to
carry out its activities smoothly. • Even though the arecanut division is profit, the quality of
procurement of arecanut is high depends on natural factors. • Now a days image of the product
of a company depends upon advertisement. One of the main problems faced by CAMPCO is
lack of advertisements.
19. 19. HIGHLIGHTS FOR THE YEAR 2014-15 • CAMPCO decided to provide 15% dividend for the
financial year 2014-15. • Company has purchased 45,497.41 MT of Arecanut valued at Rs
 124178.01 lakhs and sold 47,346.43 MT valued at Rs 129277.19 lakhs. • As part of “GO GREEN”
movement company continue to produce wind energy through wind mills located at
Hoovinahadagali and Chikkodi and the total wheeled power during the year stood at 4035000
units-that met nearly 70% of company’s energy requirement. • From this year towards
company decided to provides HRD Training programmes for top executives at Pilikula
Nisargadhama Resort for developing personal wellness, grooming and etiquette for
professional delivery, Engaging leadership for high performance and managing business
complexity.
20. 20. SUGGESTION • CAMPCO has the potential to expand its business in the global market. • Try
to adopt innovative production technique with the help of experts. • Loading and packing is
doing manually. The company can adopt the advanced machinery for the loading and packing.
• CAMPCO should try to understand some mass publicity and also try to create a brand image
in the minds of consumers. • The company can retain or enhance job satisfaction by giving
rewards, ensuring recognition and providing opportunities for their career development. • Try
to produce coconut based products which should have good taste. It will click the Kerala
market easily because Keralites are more interested in coconut based products. • Try to
commence more and more branches across the world. • Take strict action on the workers who
are irregular on their work
21. 21. CONCLUSION • The organization study carried out in CAMPCO Ltd, Mangalore was
successful in achieving the specific objectives. • It helped to familiarize with the organization
structure and its functioning. It also helped to familiarize with the different departments in the
organization and their functions and activities including documentation. • The study helped to
understand how the key business are carried out in organization and how information is used
in organization for decision making at various levels. • The study was successful in
understanding the extent of technology adoption, in the organization for various
functions/activities. • It was found that the industrial relations in CAMPCO are on the whole
sound complaints from both the workers and supervisory staff is promptly and well attended
to maintain internal peace and harmony. This study helped in improving practical knowledge.
The organization study was beneficial as it helped to gain confidence and awareness.