Scribd Logo
Upload

Welcome to Scribd!

  • 50 views

    LinkedIn Sharing Guide

    Uploaded by

    Zaakir Cachalia
    Best practices for posting on LinkedIn include using short posts to share insights and start conversations, focusing on quality content about timely topics, and consistently engaging your network through questions, comments, and relevant hashtags and mentions. Sharing consistently helps build relationships, while @mentions, hashtags, photos, and videos can boost engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    LinkedIn Sharing Guide

    Uploaded by

    Zaakir Cachalia
    50 views4 pages
    Best practices for posting on LinkedIn include using short posts to share insights and start conversations, focusing on quality content about timely topics, and consistently engaging your network through questions, comments, and relevant hashtags and mentions. Sharing consistently helps build relationships, while @mentions, hashtags, photos, and videos can boost engagement.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Best practices for posting on LinkedIn include using short posts to share insights and start conversations, focusing on quality content about timely topics, and consistently engaging your network through questions, comments, and relevant hashtags and mentions. Sharing consistently helps build relationships, while @mentions, hashtags, photos, and videos can boost engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    50 views4 pages

    LinkedIn Sharing Guide

    Uploaded by

    Zaakir Cachalia
    Best practices for posting on LinkedIn include using short posts to share insights and start conversations, focusing on quality content about timely topics, and consistently engaging your network through questions, comments, and relevant hashtags and mentions. Sharing consistently helps build relationships, while @mentions, hashtags, photos, and videos can boost engagement.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Best Practices for Posting on LinkedIn

    Best practices for posting on LinkedIn


    Use short-form posts to share and start conversations about what you’re reading, ask for advice or ideas,
    and to respond to industry news, trending topics and other major events.

    Content matters @Mention


    Share quality insights and fresh perspectives based on Invite people to participate in your
    your knowledge, expertise or observations. Use your conversations by @mentioning them in your
    analytics to see what’s resonating. Post on timely and post. This helps your post get shared and seen
    trending topics that get people talking. by people you want to hear from.

    #
    Share consistently Use relevant #hashtags
    This helps build a relationship and habit Use a # to indicate what your post is about.
    Hashtags are searchable and help your
    around your content.
    content get discovered.

    Start or join a conversation Include a photo or video


    Engage your network by asking a question or by Posts with images or rich media draw people
    sharing a point of view. Respond to commenters and in and bring your post to life.
    engage with others’ posts with a comment or share to
    drive conversation. Click here for more details about posting.
    Best practices for writing articles on LinkedIn
    Use articles to share your insights, perspectives and expertise.

    Timely commentary Here are some ideas to get you started:


    The best way to drive conversation and attention is • What will (or should) your industry look like in 5,
    to write on industry trends or share commentary 10, or 15 years, and how will it get there?
    about the day’s news.
    • What important trends should people in your
    Headlines matter industry or area of expertise know?
    Ask yourself: “In the course of my busy day, • What are some challenges you’ve faced or
    would I click on that?” Here’s a good primer. opportunities you’ve seized?
    • What’s the biggest problem your industry needs
    Images do, too
    to solve?
    Articles with cover photos tend to get more
    engagement than those without. • What concrete advice would you give someone
    hoping to enter your field?

    Go long (but not too long)


    The sweet spot for article length is about Click here for more details about publishing articles.
    500-1,000 words.
    Best practices for sharing videos on LinkedIn
    One of the easiest ways to capture attention is to record a video. When sharing videos, consider
    these stand-out content types:
    Best
    Start with a bang
    practices
    Hook viewers quickly with a striking
    for sharing
    The right length
    videos
    Keeping your videos between 30 seconds
    on
    • Share LinkedIn
    professional tips.
    • Share from industry events
    visual or a good opening line. and two minutes is a good guide.
    or conferences.
    • Show a demo, lecture or
    Show it Use a #hashtag conversation.
    Your followers want to see what This helps your content get discovered. • Record an explainer video.
    you’re seeing. Show them! • Share a “behind the scenes” or
    insider view.
    The details Be heard • Engage viewers by asking
    For a clearer picture, be sure you’re Try to film in a quiet spot. If you’re in a noisy a question.
    not backlit. We also recommend place, consider using your headphones or an • Give context by adding text
    filming vertically. external microphone for clear sound. on screen.
    • Share everyday work moments
    Click here for more details about sharing videos. with LinkedIn video filters.

    You might also like