Tutorial 3

Application on Chapter2
Tutorial Outline:
Compare & Contrast Vision & Mission

Components of aMission Statement

Evaluation of Mission Statements

Answers the Question of?
TimeAddressed?
Activity?
 Examples of aVision
Statement

Actual

To make peoplehappy

Proposed

Tooffer the best family entertainment in the world through theme

parks, cruises, movies, and radio andtelevisioncoverageof newsand
sporting eventsglobally.
 Components of a Mission
Statement

Products /
Customers Markets
Services

Survival,
Technology growth & Philosophy
profitability

Concern for Concern for

Self-Concept
Public Image Employees
 To refresh the world – in mind,
body, and spirit …
To inspire moments of optimism
through our brands and actions …
To create value and make a
difference everywhere we
engage.
 To sell food in a fast,
friendly environment
that appeals to pride
conscious, health minded
consumers.
 Our mission: to inspire and
nurture the human spirit-
one person, one cup and one
neighborhood at a time.
To extend people’s reach.
We are actively developing
advanced networks that
will enable people to
develop, to learn and to
grow.
 To be the world’s premier consumer
products company focused on
convenient food and beverages. We
seek to produce financial rewards to
investors as we provide opportunities
for growth and enrichment to our
employees, our business partners and
the communities in which we operate.
And in everything we do, we strive
for honesty, fairness and integrity.
To be our customers' favorite place and
way to eat and drink. Our worldwide
operations are aligned around a global
strategy called the Plan to Win, which
center on an exceptional customer
experience – People, Products, Place,
Price and Promotion. We are
committed to continuously improving
our operations and enhancing our
customers' experience.
Our mission has always
been to save the world
from mediocre coffee.
Connecting and empowering
people & communities
accelerating the development
of Egypt through developing
Telecommunications Centers
of Excellence to create value
adding jobs..
 Customers Products Markets

Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

To extend people’s reach. At Etisalat, we are

actively developing advanced networks that
will enable people to develop, to learn and to
grow.
 Customers Products Markets

Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

To extend people’s reach. At Etisalat, we are

actively developing advanced networks that
will enable people to develop, to learn and to
grow.
 Customers Products Markets

Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

To refresh the world - in mind, body and

spirit… To inspire moments of optimism -
through our brands and actions…To create
value and make a difference everywhere we
engage.
 Customers Products Markets

Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

To refresh the world - in mind, body and

spirit… To inspire moments of optimism -
through our brands and actions…To create
value and make a difference everywhere we
engage.
 Customers Products Markets

Concern for
Survival,growth Philosophy
Technology & Profitability

Self Concern for Concern for

Public Image Employees
Concept

To sell food in a fast, friendly environment

that appeals to pride conscious, health
minded consumers
 Customers Products Markets

Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

Tosell food in a fast, friendly environmentthat

appeals to pride conscious, health minded
consumers
 Customers Products Markets

Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

Our mission is to be the world's premier consumer products

company focused on convenient foods and beverages.We seek
to produce financial rewards to investors as we provide
opportunities for growth and enrichment to our employees,
our business partners and the communities in which we
operate. And in everything we do, we strive for honesty,
fairness and integrity.
 Customers Products Markets

Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

Our mission is to be the world's premier consumer products

company focused on convenient foods and beverages.We seek
to produce financial rewards to investors as we provide
opportunities for growth and enrichment to our employees,
our business partners and the communities in which we
operate. And in everything we do, we strive for honesty,
fairness and integrity.
Extra Examples for your own Practice
 Customers Products Markets

Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

Our mission: to inspire and nurture the human

spirit – one person, one cup and one
neighborhood at a time.
 Customers Products Markets

Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

To be our customers' favorite place and way to eat and drink.

Our worldwide operations are aligned around a global strategy
called the Plan to Win, which center on an exceptional
customer experience – People, Products, Place, Price and
Promotion.We are committed to continuously improving our
operations and enhancing our customers'experience.
 Products /
Customers Markets
Services
Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

To be the leading provider of the wide range delicious

beverages & baked product around the kingdom in a
convenient, relaxed, friendly environment, that
insures the highest level of quality product and best
value for money.
 Products /
Customers Markets
Services
Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

To be the leading provider of the wide range delicious

beverages & baked product around the kingdom in a
convenient, relaxed, friendly environment, that
insures the highest level of quality product and best
value for money.
 Customers Products Markets

Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

To be one of the world’s leading producers and providers of

entertainment and information. Using our portfolio of brands
to differentiate our content, services and consumer products
we seek to develop the most creative, innovative and profitable
entertainment experiences and related products in the world.
 Customers Products Markets

Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

To be one of the world’s leading producers and providers of

entertainment and information. Using our portfolio of brands
to differentiate our content, services and consumer products
we seek to develop the most creative, innovative and profitable
entertainment experiences and related products in the world.
 Customers Products Markets

Concern for
Technology Survival, growth Philosophy
& Profitability

Concern for Concern for

Self-Concept
Public Image Employees

To be one of the world’s leading producers and providers of

entertainment and information. Using our portfolio of brands
to differentiate our content, services and consumer products
we seek to develop the most creative, innovative and profitable
entertainment experiences and related products in the world.
 Proposed Mission
Statement for Disney

We are on a mission everyday to serve customers young and old(1) with

outstanding family entertainment. By offering popular theme parks and
DisneyTV programming to our newly acquired ABC, ESPN, and cruise lines
(2), we provide well-diversified family entertainment (5) worldwide (3).
We utilize many Disney characters such as Mickey Mouse and Donald
Duck (7) to excite customers globally. We produce apps for smartphones
throughout Interactive Media division (4). We give back generously toour
communities (6) and offer many internships for deserving college students
(8). Everything we do at Disney could is possible because of our great
employees (9) and fans worldwide.