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What We Are

The document provides background research on Saudi Arabia, including information about its culture, religion, and dress. It also discusses the growth of home delivery services in Saudi Arabia due to the COVID-19 pandemic, noting that online ordering through apps is becoming more popular than phone orders as they offer more options and advantages for customers.

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Hossain Fahad
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53 views4 pages

What We Are

The document provides background research on Saudi Arabia, including information about its culture, religion, and dress. It also discusses the growth of home delivery services in Saudi Arabia due to the COVID-19 pandemic, noting that online ordering through apps is becoming more popular than phone orders as they offer more options and advantages for customers.

Uploaded by

Hossain Fahad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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What we are.

We're transforming the food industry in the middle east which meant enabling people to order
what they want when they want it, so they could enjoy it from the convenience of their homes or
offices.
In 2012, in Khobar, the story was made life in the form of a website that has opened people's
doors and mouths to more dishes than they could ever ask for. Today, also in the form of an
app, our company is a multi-city online food ordering and delivery system with over 4,000
restaurant partners, including internationally established brands and local cuisine. Looking
ahead we want our user base to keep on growing as we keep giving them endless options in the
most efficient way.
www.hungerstation.com

What we stand for.


Our mission is to be the go-to delivery choice for good food delivered fast and great deals. Our
customers are all across Saudi Arabia and know us as a Saudi brand.

We are bold, human & authentic. We've included a portion of our design guidelines and assets
that you are free to use, or propose suggestions for bringing the brand to the next level -just
remember our main color is yellow, and it is our strongest brand asset.

Research and planning.


It's very important for us to see your research process and how you start working on each new
project. From a brand audit to a competition overview or initial thoughts (inspiration mood
boards and sketches) - let us know how you would execute and plan for a project of this scope
and size.

Please focus on your vision & visual execution and present the results in a way that can help
our stakeholders understand your approach and style.

Facelift or rebrand.
Please specify which areas of our brand (logo, colors, typography, brand devices, illustrations,
photography art direction, etc) could be updated or modified and provide an idea of what this
could look like if we were to redesign it.

Whether you feel there is a need for a small refresh or a complete identity rebrand -feel free to
propose a new direction with a mood board or examples of other brands you like in the
category/other industries explaining how they could add value to the brand.

More than just the final result, it's important for us to see your way of thinking and working.
Templates and guidelines.
Once we have the rebranding implemented, the local team will need a set of precise and
structured design guidelines. Please choose at least three digital marketing channels/formats to
create a set of design templates using your proposals for the new identity. Whether it's an
Instagram story, billboard, or email newsletter, show us your ideas for the guidelines and
templates that the local designers would use.
You are fully in charge, feel free to take ownership of the whole visual identity of the brand and
explore if needed. Keep everything visual and practical and show off your process and
execution skills.

Deliverables
Please submit your proposal in a presentation format (PDF, Powerpoint, Keynote, Google
Slides, Figma, etc). We're super excited to see what you'll come up with.
Have fun with the task and don't hesitate to reach out if you have any questions or if anything is
unclear.

Assets
You will find some design assets in this link, but you can also use anything you find online both
stock and mood photography. Feel free to give us a reference of a specific illustrator,
photographer, or video you think would be a good match for this project.

Research

About the country

Saudi Arabia is a country in Western Asia. It spans the vast majority of the Arabian Peninsula, with

2
a land area of approximately 2,150,000 km (830,000 sq mi). Saudi Arabia is the largest country in

the Middle East, and the second-largest country in the Arab world.

Culture
Saudi Arabia has centuries-old attitudes and traditions, often derived from Arab civilization. The main

factors that influence the culture of Saudi Arabia are Islamic heritage and Bedouin traditions as well

as its historical role as an ancient trade centre.

Religion

Religion is a core aspect of everyday life in Saudi Arabia. It plays a dominant role in the country’s

governance and legal system, deeply influences culture and daily life, although the power of the

religious establishment has been significantly eroded in the 2010s. The Hejaz region, where the

Islamic holy cities of Mecca and Medina are located, is the destination of the Ḥajj pilgrimage, and

often deemed to be the cradle of Islam.

Dress
Saudi Arabian dress strictly follows the principles of hijab (the Islamic principle of modesty, especially

in dress). The predominantly loose and flowing, but covering, garments are suited to Saudi Arabia's

desert climate. Traditionally, men usually wear a white ankle-length garment woven from wool or

cotton (known as a thawb), with a keffiyeh (a large checkered square of cotton held in place by an

agal) or a ghutra (a plain white square made of a finer cotton, also held in place by an agal) worn on

the head.

home delivery service in Saudi


Arabia
Similar to other countries, the Saudi market has changed significantly

because of the COVID-19 pandemic. Social distancing and restrictions on

movement encouraged the growth of some businesses such as home

delivery.

Typically, people used to place their orders over the phone. However, online

ordering through websites or mobile apps is gaining more popularity. This is

because they offer more options and advantages.

With home delivery apps, you can compare products from different places

and see their prices and photos. You can also get offers and discounts and

choose from different payment options.

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