Final Proposal
Final Proposal
Final Proposal
Project Location :- Bahir Dar Air Port Road Infront Of Federal Defence Hospital.
Easting =1.37.332040M
Northiing = 11.595053.37 M
Elevation =1801.9 M
Contents
I. EXECUTIVE SUMMARY ............................................................................................................................... 4
I.1 Company .................................................................................................................................................. 4
I.2 Vision, Mission and Values....................................................................................................................... 4
I.3 the Objectives .......................................................................................................................................... 5
1. Introduction .............................................................................................................................................. 6
1.1 Home types and other services .............................................................................................................. 7
1.2. Market Analysis ...................................................................................................................................... 7
1.4 Management ........................................................................................................................................... 9
1.4.1Job opportunities from Initial to completion of the Project ......................................................... 9
1.5 Financial Plan .......................................................................................................................................... 9
1.6 Sources & Use of funds ......................................................................................................................... 10
2.0 .Company Profile ................................................................................................................................... 10
2.1.Company Location and list of Owners and Owner Ship ....................................................................... 11
2.2 LEGAL ENTITY & OWNERSHIP ............................................................................................................... 13
2.3. Company History to Date ..................................................................................................................... 13
2.4 Facilities................................................................................................................................................. 14
3.0 PRODUCTS/SERVICES ............................................................................................................................ 14
3.1 Description ............................................................................................................................................ 14
3.2 Features & Benefits............................................................................................................................... 14
3.3 Competition .......................................................................................................................................... 15
3.4 COMPETITIVE ADVANTAGE/BARRIERS TO ENTRY ................................................................................ 15
3.5 Development......................................................................................................................................... 15
4.0 MARKET ANALYSIS ................................................................................................................................ 15
4.1 MARKET SIZE ......................................................................................................................................... 15
4.2 TARGET CUSTOMER .............................................................................................................................. 15
4.3 SWOT ANALYSIS .................................................................................................................................... 16
5.0 Strategy& Implementation ................................................................................................................... 17
5.1 Philosophy ............................................................................................................................................. 17
5.2 Internet Strategy ................................................................................................................................... 17
I. EXECUTIVE SUMMARY
I.1 Company
Lake View Real Estate Private Limited Company called ‘LVRPLC’ here afterwill be a source of
low to High Quality Luxury Homes (we provide 40% of the plot Area for Apppartment
/Condominium ) in the Capital of Amhara Region Bahir Dar, Ethiopia. We are a startup Company
that developed a new approach on this regard. Our initial plan is to avail high Quality Luxury
Homes with appropriate cost and on the right Time based customer demand in Bahir Dar Town.
Our goal is to provide our customers with fast turnaround, exceptional quality, unparalleled
customer service, and competitive pricing.
Mission
Values
• We believe in working as a team within all of our colleagues and in partnership with all
competitors.
• We accept responsibility for the performance of our Organization and the effective use of
our resources.
• We will treat each other with consideration and communicate with honesty and openness.
The objectives for Lake View Real Estate Private Limited Company are:
4. To Create high job opertunity for Community specialy around real estate developing area
7.We are working with Bank,insurance and provide moregaje facility for our customers.
8 The Company use high tech construction technology and minimized envirometal Polution
specialy we are integrated and working with Amhara National Regnal State,Building Material
factory and provide schnell home with single or double panel wall.(available in Bahir
1. Introduction
In the era of Urbanization, Human development and un endless population growth, Real State
companies are realizing the value of an end-to-end, Housing Need and Problem to the overall
Population which leads to an urgent demand of PLC like this in Bahir Dar Town, from which the
majority can be served within a short period of timeby applying a systematic and a more integrated
approach. Concurrent engineering methods have helped to merge concept, development and
construction processes over the years, but the vision going forward is a for Low to High Quality
Luxury Homes. The systems-driven approach brings all aspects of House Design together in a
holistic fashion and makes it easy to trace requirements — whether customer, regulatory, legal, or
others — throughout the design and Construction process with constant validation.
Now days Real State Companies are among the leading share business in Ethiopia with significant
contribution to the economy, employment, value added and advance Hosing technology
development in Ethiopia and we will also emphasize its environmental suitability in the surround
and the Capital of Amhara Region.
To achieve our business goals, We are provide moregaje facility for our customers and integrated
to bank insurance .we will construct low to high luxury homes including low cost Apartamaand
will implement highly efficient construction technology. We plan to promote Our Luxury Homes
and our proprietary Technology with an aggressive, targeted marketing campaign. This will
include a media campaign, print and online advertising and a targeted direct-mail campaign. In
addition, we will focus heavily on establishing our presence within the industry at relevant trade
shows
1.4 Management
The strength of these Company owners’ experience, equity and assistance is LVRPLC’s
competitive edge as well as a significant asset.Eng.Gizaw and Abrarawhas been involved in
different design and construction services in the last 12 years. They have worked this way through
the different organization and have been the manager for the last ten years overseeing operations
of more than50 million annually.Eng.Gizaw received his BSc Degree from Arbaminch Universty
Technology Facality and Abraraw Enyew received his BA degree from Alpha University College.
Within the last 12 years the Company owners invested in the community, playing a significant
value as a fair, active member of the community. Lastly, LVRPLC will be able to leverage several
of the Customers for their business expertise. LVRPLCis positioning itself as the premier House
selling and constructionCompany’s serving the majority of the community in Amhara Region,
Ethiopia. LVRPLChaveforecasted a 100 % market share. The business will generate a very high
gross margin and a modest net margin after year three and comfortable margin after five year . By
five years the business will have developed a respectable yearly net profit of .7-12 million.
6 ወ/ሮ ፋንታንሽ አድማሱ Ethiopian Amhara Bahir Dar 14 Member It depends on Farmer
9 ወ/ሮ አንችስል አማረ Ethiopian Amhara Bahir Dar 14 Member It depends on Farmer
12 ወ/ሮ ውባልም አበረ Ethiopian Amhara Bahir Dar 14 Member It depends on sh Farmer
13 ወ/ሮ አለም ወርቁ Ethiopian Amhara Bahir Dar 14 Member It depends on Farmer
15 ወ/ሮ ሙሉ ጎጃም አበረ Ethiopian Amhara Bahir Dar 14 Member It depends on Farmer
16 ወ/ሮ ያልም ወርቅ ጎሹ Ethiopian Amhara Bahir Dar 14 Member It depends on Farmer
Table 4.1 Lake View Real State land Owner Ship Information
Easting = 37.332040M
Northiing = 11.595053.37 M
Elevation =1801.9 M
Our Company is a new business that will reduce Housing challenges and High rate House rents in
the town by availing low up to high luxury homes including low cost Apartama , utilizing the
latest Construction Technologies in Advance and high tech machinery and innovative operations
processes. The Company s’ founder and owner has a combined 14 years of experience in
Construction and design His experience includes participating in mini and mega construction
projects, consultancy and project management. After recognizing the need for and value of
creating a more efficient customer experience to secure and retain business, we decided to establish
LVRPLC.
2.4 Facilities
Our Company is preparing to sell shares in Amhara Region Bahir Dar Town and provide morgaje
facility for our customer . We are presently operating out of temporary administrative offices at
the Bahir Dar Center. We are dealing with Bahir Dar Town Municipality to proceed for plan and
basement construction. We have owned a 50 Hectare facility to accommodate product
development and engineering, shop, quality assurance area, inventory storage, administrative
offices and basement construction. As the business grows, we intend to add more capabilities.
3.0 PRODUCTS/SERVICES
3.1 Description
LVRPLC will make low up to high luxury homes including low cost Apartama equipped with
green, clean and safe environment at the capital of Amhara Regional State Bahir Dar Town.
There will be three main phases to proceed with the project. First, engineers and architects will
develop a design. LVRPLC is able to complete a design from start to finish for a customer. If need
be, LVRPLC will work with the customer through the design. We then inspect and test the quality
of the construction has been made as per the plan and based on specific design/ specifications.
Obviously, speed, quality, service and price will be our qualities list in their mission statement.
However, LVRPLC will – from the beginning – invest in top quality as well as implement
innovative operations policies. These steps will ensure our ability to deliver beyond normal
industry standard and surpass our customers’ expectations saving them time and money.
3.3 Competition
Currently we have 15-20 main competitor companies that provide similar types of House selling
services in Bahir Dar Town which implies no far too many competitors to list specifically. Hence
we are the best and the appropriate Company in this respect.
3.5 Development
As our Company grows, we plan to expand our facility and create an expanded construction plant.
At that point, we will be able to control all operations in-house from initial design to final finishing
works. In addition, we will stay atop technology trends and upgrade equipment and processes as
needed and can be afforded. We will also continue to research and pursue shares of existing
markets such as schnell home with single or double panel wall.(available in Bahir Dar
Region which aggravates high needs of Shelter in the town. After extensive assessment, we
decided to initially pursue market segments in the Real State Company. This is very distinct
markets with very wide needs.
Weaknesses
New staff
Opportunities
Threats
5.1 Philosophy
LVRPLC business philosophy is to make the needs of our customers our main priority. It is our
mission to provide our customers with fast turnaround, exceptional quality, unparalleled customer
service and competitive pricing by applying this philosophy we will position LVRPLCas a
superbly innovative and a future Real State Leader in Bahir Dar.
To achieve this position, we will implement our company’s plan to create a stat of the art and
invest in the most conducive environment by thinking the bright future. We will implement the
most comprehensive strategy and set the highest standards of operational systems, qualityservice
and loyalty for our novel customers.
In addition to describing our processes and capabilities, we will feature numerous success stories
and images of Homes and Designs we have produced. Our site will also include a simple online
form to complete for custom quotes as well as a generic form to submit questions and comments.
Our vision is to create a Web site that will become an integral part of our marketing, sales and
daily operation.
In addition to conveying to our potential customers the fast turnaround, exceptional quality,
unparalleled customer service and competitive pricing offered by LVRPLC we will also position
our company as future minded and a leader in the integration of innovative technology into the
marketing strategy and process.
Our marketing plan will include an initial publicity campaign that introduces our Company.
Further, we will launch a comprehensive advertising campaign in Real State trade publications
and related Web sites. The publicity campaign will be closely followed by a direct mail campaign
to targeted customers.
The other main component of our marketing plan will be to attend trade shows which will require
both construction and maintenance, marketing materials such as brochures, and promotional items
such as pens with our logo.
To increase local awareness of our Company and to foster a positive public perception, we will
participate in and sponsor local charity events such as Walk for the Cure and March of Cancer
patients and youth sports teams. We will also reach out to local high schools and colleges to offer
internships and promote careers in construction.
5.5 Operations
Our facility’s space will be divided in proportion to our needs and will include product
development and engineering materials Unit, quality control and testing area, inventory storage
and administrative offices. Each area will be staffed with trained employees and wherever possible
all staffs will be cross-trained by senior proffessionals.Our administrative offices will include
space for executive, marketing and sales, accounting, information technology, security,
maintenance, and human resource departments.
Operationally, our strengths lie in our knowledge and expertise within the Real State Company.
We know what fixed assets we require and what regulations we must adhere to. However, while
we cannot know for certain the quality of our managerial team at this point, we expect to hire and
implement a top notch team. As previously mentioned we have several promising prospects and
will, of course, strive to recruit top talent.
Finally, regarding our company operation we will always act accordingly by considering the real
situation of company needs.
5.6 GOALS
The following is a list of business goals and milestones we wish to accomplish within the next
three years.
Start building/construction.
Our first major milestones will be securing funds and setting up our business. This is our primary
focus right now. In three years, we hope to have established our company in Amhara Region and
throughout the Country.
6.2 LEADERSHIP
Our company will be managed and run by our executive staff including Chief Executive Officer
Abraraw Enyew and Eng.Gizaw Birhanu,Technical Mnager o the Company , as well as our Board
of Directors working with (ANRS,Bezawit Schenel Home Building material factory ). Our
management staff of directors and supervisors will oversee daily operations. However, as a small
facility starting out, the CEO and The Finance and Administration Head will be responsible for
the majority of purchasing, hiring, training, quality control, and additional day-to-day duties.
Additional key leaders will include directors of finance, marketing and sales, human resources,
information technology and operations. While these positions remain unfilled at this time, we do
have several extremely qualified candidates interested in joining with us in this new venture.
As we start our Real State Company business, we will implement a plan to hire management and
production staff first and fill in with mid-level management and administrative staff as our budget
and needs change which enables us smooth implementation of our company goals.
7.1 REQUIREMENTS
7.6 ASSUMPTIONS
Our projections are based on the assumption that the Real State Company, particularly the House
Construction and sales will continue to follow present trends. Company regulation and government
legislation is always poised to interfere with business projections, but there are no indications at
this time to expect any negative influence to our projections. Additionally, we are not relying on
new regulations or the passage of new legislation to enable our company to reach our projected
numbers.
8.Recommendations
Based on our continuous assessement of Real state Bussiness we recommend it is a novel business
process that shall be advocated in parts of the country especially for Gowth corridor towns like
Bahir Dar
9.Annexes
Along Bahir Dar Air Report Infront Of Federal Defence Hospital 44 hectar
44 Hectar
Trade Licence
Bank Statamenet