A Framework For Stakeholder Analysis and Stakeholder Involvement
A Framework For Stakeholder Analysis and Stakeholder Involvement
A Framework For Stakeholder Analysis and Stakeholder Involvement
Management Course
IWMC
A Sharing Solutions initiative Swiss Federal Institute
by Swiss Re for Environmental Science
and Technology
Lecture
A framework for stakeholder analysis
and stakeholder involvement
Hans-Joachim Mosler
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Until still quite recently, governmental authorities and organizations simply implemented
projects without any consideration of the people affected. In the meantime, however, explicit
importance is being attached to the recognition that this way of proceeding results frequently
in rejection of the project or even resistance on the part of affected people and groups. For this
reason, increasing value is being placed on involving stakeholders. In particular, in their aid
and development work, aid organizations are making local stakeholder involvement a decisive
condition for project funding. The requirement is now that, whenever possible, projects must
place more weight on participation (a form of involvement) and that this should be connected
with stakeholders having influence and sharing control over decisions that are made. It is
actually quite accurate to say that participation has become the new paradigm, as shown by
the change in strategy of the World Bank (1996, p. xi), for example. Why is participation
being promoted so strongly? For one, it is certainly because of the many failures experienced
by development aid in the past. For another, ethical considerations have led to the change in
views. The UK government Department for International Development (DFID) writes that
participation is a question of both principle and practice (DFID, 1995a). The principle is that
people should be fully involved in issues concerning themselves, and practically,
effectiveness and sustainability of projects depend, in part, on stakeholder participation.
Participation contributes to chances of aid being effective and sustainable for these reasons:
• It is more effective because, in drawing on a wide range of interested parties, the prospects
for appropriate project design and commitment to achieving objectives is likely to be
maximized.
• It is more sustainable because people are more likely to be committed to carrying on the
activity after aid stops, and more able to do so given that participation itself helps develop
skills and confidence (DFID, 1995a).
Participation has something to do with empowering people. Capacities are developed that
make people more independent and help them to make decisions on what they must do in
order to improve their own life situations. Empowerment is connected with democratization,
good governance, social justice, and human rights (Soma, 2003, p. 48).
Stakeholder Involvement (SI) also has disadvantages, of course. Additional resources (money,
personnel, time) and thus costs must be allocated, while at the same time, the project
organization must be willing to hand over control or to share control. Also, conflicts can arise
if (too) many stakeholders having conflicting interests are involved. This can greatly delay a
project or even doom it to failure. It is also not easy to manage to create a good design for SI.
It requires social (and cultural) competency as well as technical planning work.
SI at all costs cannot be the ideal solution, for it costs resources, time, and know-how. Broad
participation of the population, for example, costs large expenditures. As the available
resources are always limited, every project team has to ask itself what resources it is willing to
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subtract from actual project realization and invest in SI. This question can only be approached
starting out from the goals of the project. If the project has wide objectives and the goals can
be achieved only with the cooperation of people and organizations that are not involved in the
project, then SI is essential. If the project goal is very restricted and achievable without the
participation or permission of other persons, probably little or no investment in SI is needed.
However, those are only very rough criteria; what is needed are guidelines for selecting the
appropriate form and degree of SI for project realization. In the following, the present paper
will develop initial recommendations for such guidelines.
First, the steps required for successful implementation of SI are given in a brief overview (see
Figure 1):
1. The purposes for which SI processes will be used must be clarified.
2. Key stakeholders must be identified.
3. Characteristics of stakeholders’ stance and attitudes towards the project must be
defined.
4. The social network and relationships among the stakeholders must be identified.
5. Steps 2 to 4 above make up stakeholder analysis (SA). The results of SA must be
verified and, if necessary, modified, on the basis of an evaluation by the stakeholders
(SH) themselves.
6. On the basis of the results of SA, a participatory technique (or method or approach) is
selected, which must be adapted to the given framework conditions.
7. The SI process is initiated and implemented through repeated participatory meetings
and events.
8. The SI process must be repeatedly evaluated throughout the project cycle and
implementation modified, based on the evaluation results.
9. Successful realization of the project must be evaluated according to sustainability
criteria.
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Clarifying the
Purposes
Identifying
Stakeholders
Understanding
Stakeholders’ Identifying Patterns
Characteristics of Interaction
Summarizing &
Verification
Selecting the
Continuous &
Stakeholder
Formative
Involvement
Evaluation
Technique
Initiating &
Implementing the Evaluating
Involvement According to
Process Sustainability
Criteria
Each step is then described in detail. The descriptions and explanation are based in part on
The World Bank Participation Sourcebook (1996) and the DFID technical and guidance notes
on stakeholder participation (1995a-c).
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• Getting approval/pushing the project through: Various means (pressure, money) are
employed to persuade stakeholders to agree to a project. If a plan has already been
developed, or if experts believe that they know the correct solution to a problem, the
only thing left to do is to convince the stakeholders.
• Information: Stakeholders are provided with information about the project in various
ways. If a project has already been planned and scheduled, for example, information is
frequently intended to get stakeholders to agree with the project or to do something
specific.
• Consultation: Stakeholders are asked to give their views and responses, their feedback,
before a project is planned and scheduled, so that their ideas can be (but not
necessarily) taken into consideration during project planning.
2. Identifying stakeholders
Definition of stakeholders: Stakeholders are all people whose interests are affected by a
system (project, etc.) as well as those whose activities significantly affect the system.
To reduce the risks of failing to identify important stakeholders, it is helpful to use a
combination of approaches:
• Information by staff of key agencies
• Information from written records and population data
• Stakeholder self-selection by announcements at meetings, in newspapers, or other
media
• Verification by other stakeholders
• Random method: Ask every single person that you encounter (friend, taxi driver,
barber, waiter, etc.) who they think would be affected by a certain issue or project.
Key questions:
• Who are the potential beneficiaries?
• Who will be adversely affected?
• Who has existing rights?
• Who is likely to be voiceless?
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• Who is likely to mobilize resistance?
• Who is responsible for the intended plans?
• Who has the money, skills, or key information?
• Whose behavior has to change for success to be reached?
The guidelines of the International Institute for Environment and Development (IIED) (2003,
p. 4) for Stakeholder Power Analysis demand “quality multi-stakeholder dialogue.” The idea
here is that stakeholders should be involved in the SA using appropriate methods (such as
brainstorming, semi-structured interviews) in order to gain a realistic picture of their views,
concerns, and interests. To acquire the desired information, however, it is necessary to
establish open, lively, and fruitful dialogue between the parties. Key actions to endure good
quality dialogue include:
• allow stakeholders to assist in the identification of other stakeholders
• ensure that stakeholders trust the convenor
• enable dialogue, not a one-way information feed
• ensure parties are sufficiently prepared and briefed to have well-informed opinions and
decisions
• involve stakeholders in defining the terms of engagement
• allow stakeholders to voice their views without restrictions and fear of penalty
• include a public disclosure and feedback process
In addition, the following can be added:
• Create incentives for participation
• Create feeling of belonging through shared vision / objectives
• Help to give a voice to marginalized and minority persons and groups
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capabilities and abilities to participate; a person's opinion of stakeholder involvement; and
social pressure to participate in stakeholder involvement.
Stakeholder B
Stakeholder C
Stakeholder D
Stakeholder E
Stakeholder F
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The information about stakeholder influence and importance is combined in a table that
characterizes stakeholders in terms of strategies for engagement (see table 2) (IIED, 2003,
p.11):
Table 2: Strategies for engagement in dependency from stakeholders influence and importance
Low influence Involve, build capacity, and secure interests Monitor or ignore
The DFIF (1995b) recommends a strategy for each field in the table above – the appropriate
type of participation by different stakeholders – so that the project can be conducted
successfully. In this sense, the SA provides a basis for decisions on who should participate, in
what ways, during the stages of the project cycle. Importance is distinct from influence. As
the DFID (1995b) points out, there will often be stakeholders, especially unorganized primary
stakeholders, upon which the project places great importance, even though they are weak in
terms of their influence. Positioning stakeholders in relative terms according to the two broad
criteria indicates relative risks posed by specific stakeholders, and the potential coalition of
support for the project. These findings will inform project negotiations and design (DFID,
1995b).
A diagram can be used for a clear representation of the relationships and influences among the
stakeholder (see Figure 2).
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Stakeholder C
Stakeholder D
Stakeholder E
Stakeholder A
Stakeholder B Stakeholder F
Verification of the SA is carried out using the method of “mirroring.” Stakeholders are
presented the results of the SA and asked to give their opinions on it. Verification is not
considered completed and successful until consensus has been reached on the characterization
of the stakeholders and their relations among each other. This is then a valid representation of
the stakeholders, their perceptions of themselves, and their relationships with other
stakeholders.
Pressu Incenti Media Give Focus Repre Round Scena Future Multi- Advoc Conse Medi-
rize ves cam- infor- groups senta- table rio work- agen- acy nsus ation
paigns mation tive groups work- shop cy plan- confer
survey shop organi ning ence
s zation
Convin-
cing ++ ++ +
Giving
inform- ++ ++
ation
Consul-
ting + ++ + ++
Forming
con- + + ++ ++
sensus
Taking
group ++ + ++ +
deci-
sion
Imple-
menting + ++ +
together
“empty”= not suitable “+”= suitable “++”= very suitable
The various SI techniques can be grouped in the categories (A) influence/ gain approval for
project, (B) identify needs (C) develop visions of the future, (D) deal with conflicts. They are
described in brief as follows:
• Pressurize: Pressure is put on stakeholders so that they are more or less forced to do
something. This can be political pressure or the pure exercise of power.
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• Focus groups: Moderated discussion in small groups, whereby stakeholders express
their opinions and attitudes. Focus groups can contribute towards opinion-forming in
the group.
• Round table groups: Round table groups are consultative groups with participation of
representatives of all stakeholders affected by a conflict or project. The goal is to
consider problems thoroughly and to seek consensus-building and formulate solutions.
All participants must have equal rights, independently of their political or economic
influence.
• Advocacy planning: Here the goal is to ensure that the interests of non-organized,
socially disadvantaged, and less able to articulate groups within the population are
considered in the planning process. The groups receive advice, and their interests are
represented in the appropriate committees and bodies.
• Mediation: In conflict situations, mediation through neutral third parties is the attempt
to reach mutually agreed upon solutions. First, the key issues and areas of conflict are
stated and clarified (interests, aversions, blocks). Then there is an attempt to find
mutually satisfying ways to resolve the conflict (evaluate options, check for fairness).
When a solution is agreed upon, the first steps of implementation can begin.
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The results of the SA can be used when selecting the appropriate SI technique for
stakeholders in the following ways:
• If there are influential stakeholders who are against the project, the technique
influence/ gain approval for the project can be used to attempt to win them over.
• If SA has revealed that SH have not thought at all about future development, the SI
technique develop visions of the future should be used.
Table 4: Role of the project director in dependency of his control over decisions and process
• Political framework: Does the type of stakeholder involvement fit into the existing
political system?
• Legal framework: Does the type of stakeholder involvement conform to the laws?
• Institutional framework: Does the type of stakeholder involvement follow the given
institutional framework?
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7. Initiating and implementing the stakeholder involvement process
Group processes: Prior to initiating the SI process, it is important to clarify also possible
group processes based on the SA. The following checklist contains questions that should be
asked:
• To what extent will hidden agendas and the previous histories of group members
influence their voicing of opinions in the group?
• What members of the group will tend to remain silent, and what members of the group
will articulate their opinions and thus tend to sway the group?
• What opinion of the project could end up as the typical opinion of the group?
• What opinions of the project on the part of respected, outstanding, or powerful persons
in the group could get through?
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• Transparency: High transparency and comprehensibility of ongoing decision processes
make a significant contribution by giving stakeholders the opportunity to learn about
higher-order decision problems and abstract planning issues, which ultimately impacts the
quality of their participation. Ongoing public relations efforts are necessary in order to
assure the flow of information to the outside.
• Collaborative setting of rules for decision-making and procedures: At the start of the
process, it is important to establish consensus regarding basic procedures and constitutive
decision rules that will hold for the SI process.
• Secure expectations: Participatory processes are credible only if they have an influence on
the decisions to be made. At the start of the SI process, the extent to which participatory
results will be binding in the project it should be clarified.
• Results for the SH: Before stakeholders commit themselves to participation, they should
be informed as to their role within the SA and as to what they can expect from the results.
It is conceivable that false expectations and disappointments on the part of stakeholders
can have consequences of all kinds. These can start with stakeholders being no longer
willing to cooperate and can move on to sabotage, open opposition, and possibly to
disapproval and rejection of the project in public opinion.
• Turning zero-sum conflicts into positive-sum conflicts: The attempt should be made to
change potential conflict situations in such a way that a situation is created in which one
actor does not win at the cost of another, but rather all actors gain additional benefit.
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or at least by two persons, so that comparison is possible. It is also important to repeat the
assessment of the conditions periodically, so that transformation processes do not go
unnoticed.
• involvement in the process, including their decision to participate, how they were
invited to participate, and any involvement in their community or with the facility
before this process began
• perceptions as to whether the stakeholder participation process was well designed and
implemented, including whether it afforded the stakeholder a real opportunity for
input, whether the level of involvement and the timeframe of involvement were
appropriate, and whether there were any barriers to effective participation
• roles of the stakeholders, including whether the roles were developed by the company
alone or in conjunction with other stakeholders, the stage in the decision making
process at which stakeholders became involved, whether the roles were consistent
with what the stakeholders envisioned when they decided to participate, and the
effectiveness of these roles
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• how technical issues were addressed in the stakeholder process and if this enabled
technical information to be understandable to all participants
• how meetings (if held) were managed, including issues of setting the agenda and
ground rules, the use of a facilitator and that person’s effectiveness, and whether these
meetings provided a good opportunity for dialogue
• the outcomes of the process, and whether the stakeholder felt that they had an impact
on the outcome, how satisfied they were with the “Final Project Agreement,” and what
outcomes were most and least satisfying to them and their constituency
• what had been accomplished since the signing of the Final Project Agreement, how
the stakeholders had continued to be involved, and the effectiveness of that
involvement.
A. Social sustainability
• the largest possible percentage of the population has profited from the project
• as many different groups within the population have profited from the project as possible
• the needs of several generations have been taken into account
• the highest possible number of jobs has been created
• no aggression arose
• the project promoted broad improvement of the populations’ competencies
• institutional, political, and organizational structures were reinforced or established
B. Economic sustainability
• independent of external resources, self-supporting, funding secured
• implementation was as rapid as possible
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• project benefit felt as early as possible
C. Ecological sustainability
• no damage to nature and environment, environmentally friendly
• increase/no reduction of biodiversity
• the health and well being of the population was not impaired, but improved
D. Technical sustainability
• the installation functions with no technical problems
• the installation functions for as long as possible
• the installation can be repaired and maintained with onsite spare parts and know-how
If the overall evaluation reveals that some criteria have not been met, or fulfilled only in part,
the process should be modified and corrected if it is still possible.
Only once the overall evaluation of the project is positive can SA and SI be considered to be
completed.
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