Module 1
Module 1
Module 1
Module 1
Discovering Psychology
Introduction to Psychology, 7th Edition, Rod Plotnik
Module 1: Discovering Psychology
DEFINITION OF PSYCHOLOGY
GOALS OF PSYCHOLOGY
• Biological approach
– focuses on how our genes, hormones, and
nervous system interact with our environments to
influence learning, personality, memory,
motivation, emotions, and coping techniques
• Cognitive approach
– examines how we process, store, and use
information and how this information influences,
what we attend to, perceive, learn, remember,
believe, and feel
Introduction to Psychology, 7th Edition, Rod Plotnik
Module 1: Discovering Psychology
• Behavioral approach
– studies how organisms learn new behaviors or
modify existing ones, depending on whether
events in their environments reward or punish
these behaviors
• Psychoanalytic approach
– stresses the influence of unconscious fears,
desires, and motivations on thoughts, behaviors,
and the development of personality traits and
psychological problems later in life
Introduction to Psychology, 7th Edition, Rod Plotnik
Module 1: Discovering Psychology
• Humanistic approach
– emphasizes that each individual has great
freedom in directing his or her future, a large
capacity for personal growth, a considerable
amount of intrinsic worth, and enormous potential
for self-fulfillment
• Cross-cultural approach
– examines the influence of cultural and ethnic
similarities and differences on psychological and
social functioning of a culture’s members
Introduction to Psychology, 7th Edition, Rod Plotnik
Module 1: Discovering Psychology
HISTORICAL APPROACHES
HISTORICAL APPROACHES
• Structuralism
– was the study of the most
basic elements, primarily
sensations and
perceptions, that make
up our conscious mental
experiences
– Wilhelm Wundt
HISTORICAL APPROACHES
• Functionalism
– which was the study of
the function rather than
the structure of
consciousness, was
interested in how our
minds adapt to our
changing environment
HISTORICAL APPROACHES
• Gestalt Approach
– emphasized that
perception is more than
the sum of its parts and
studied how sensations
are assembled into
meaningful perceptual
experiences
HISTORICAL APPROACHES
• Behaviorism
– emphasized the
objective, scientific
analysis of observable
behaviors
CAREERS IN PSYCHOLOGY
CAREERS IN PSYCHOLOGY
CAREERS IN PSYCHOLOGY
RESEARCH AREAS
• Areas of Specialization
– Social and Personality
– Developmental
– Experimental
– Biological
– Cognitive
– Psychometrics
Introduction to Psychology, 7th Edition, Rod Plotnik
Module 1: Discovering Psychology
• Areas of Specialization
– Social psychology
• involves the study of social interactions,
stereotypes, prejudices, attitudes,conformity,
group behaviors, and aggression
– Personality psychology
• involves the study of personality development,
personality change, assessment, and abnormal
behaviors
Introduction to Psychology, 7th Edition, Rod Plotnik
Module 1: Discovering Psychology
• Areas of Specialization
– Developmental psychology
• examines moral, social, emotional, and
cognitive development throughout a person’s
entire life
– Experimental psychology
• includes areas of sensation, perception,
learning, human performance, motivation, and
emotion
Introduction to Psychology, 7th Edition, Rod Plotnik
Module 1: Discovering Psychology
• Areas of Specialization
– Biological psychology
• or psychobiology involves research on the
physical and chemical changes that occur
during stress, learning, and emotions, as well
as how our genetic makeup, brain, and nervous
system interact with our environments and
influence our behaviors
Introduction to Psychology, 7th Edition, Rod Plotnik
Module 1: Discovering Psychology
• Areas of Specialization
– Cognitive psychology
• involves how we process, store, and retrieve
information and how cognitive processes
influence our behaviors
– Psychometrics
• focuses on the measurement of people’s
abilities, skills, intelligence, personality, and
abnormal behaviors