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St. Clare Community Foundation School Inc.: Leviste, Laurel, Batangas

The document discusses different types of interviews used in research: 1. Structured interviews follow a rigid format with pre-determined questions, while unstructured interviews have a conversational format and minimal questions. 2. Semi-structured interviews provide some flexibility for researchers to probe respondents while maintaining basic structure. 3. Common methods of conducting interviews include personal, telephonic, and online via email or web pages. The appropriate method depends on the research study's needs.

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129 views2 pages

St. Clare Community Foundation School Inc.: Leviste, Laurel, Batangas

The document discusses different types of interviews used in research: 1. Structured interviews follow a rigid format with pre-determined questions, while unstructured interviews have a conversational format and minimal questions. 2. Semi-structured interviews provide some flexibility for researchers to probe respondents while maintaining basic structure. 3. Common methods of conducting interviews include personal, telephonic, and online via email or web pages. The appropriate method depends on the research study's needs.

Uploaded by

dane jose
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We take content rights seriously. If you suspect this is your content, claim it here.
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ST. CLARE COMMUNITY FOUNDATION SCHOOL INC.

Leviste, Laurel, Batangas

Subject: Practical Research 1-11


Lesson No. 15
Topic: INTERVIEW
Teacher: Ms. Rona Mendoza

THINGS TO REMEMBER
INTERVIEW
An interview is generally a qualitative research technique which involves asking open-ended questions to converse with
respondents and collect elicit data about a subject. The interviewer in most cases is the subject matter expert who intends to
understand respondent opinions in a well-planned and executed series of questions and answers. Interviews are similar to focus
groups and surveys when it comes to garnering information from the target market but are entirely different in their operation – focus
groups are restricted to a small group of 6-10 individuals whereas surveys are quantitative in nature. Interviews are conducted with a
sample from a population and the key characteristic they exhibit is their conversational tone.

Fundamental Types of Interviews in Research


A researcher has to conduct interviews with a group of participants at a juncture in the research where information can only be
obtained by meeting and personally connecting with a section of their target audience. Interviews offer the researchers with a platform
to prompt their participants and obtain inputs in the desired detail. There are three fundamental types of interviews in research:
1. Structured Interviews:
Structured interviews are defined as research tools that are extremely rigid in their operations are allows very little or no scope
of prompting the participants to obtain and analyze results. It is thus also known as a standardized interview and is significantly
quantitative in its approach. Questions in this interview are pre-decided according to the required detail of information.
Structured interviews are excessively used in survey research with the intention of maintaining uniformity throughout all the
interview sessions.
They can be closed-ended as well as open-ended – according to the type of target population. Closed-ended questions can be
included to understand user preferences from a collection of answer options whereas open-ended can be included to gain details about
a particular section in the interview.
2. Semi-Structured Interviews:
Semi-structured interviews offer a considerable amount of leeway to the researcher to probe the respondents along with
maintaining basic interview structure. Even if it is a guided conversation between researchers and interviewees – an appreciable
flexibility is offered to the researchers. A researcher can be assured that multiple interview rounds will not be required in the presence
of structure in this type of research interview.
Keeping the structure in mind, the researcher can follow any idea or take creative advantage of the entire interview. Additional
respondent probing is always necessary to garner information for a research study. The best application of semi-structured interview is
when the researcher doesn’t have time to conduct research and requires detailed information about the topic.
3. Unstructured Interviews:
Also called as in-depth interviews, unstructured interviews are usually described as conversations held with a purpose in mind
– to gather data about the research study. These interviews have the least number of questions as they lean more towards a normal
conversation but with an underlying subject.
The main objective of most researchers using unstructured interviews is to build a bond with the respondents due to which
there are high chances that the respondents will be 100% truthful with their answers. There are no guidelines for the researchers to
follow and so, they can approach the participants in any ethical manner to gain as much information as they possibly can for their
research topic.

Methods of Research Interviews:


There are three methods to conduct research interviews, each of which is peculiar in its application and can be used
according to the research study requirement.
Personal Interviews:
Personal interviews are one of the most used types of interviews, where the questions are asked personally directly to the
respondent. For this, a researcher can have a guide online surveys to take note of the answers. A researcher can design his/her survey
in such a way that they take notes of the comments or points of view that stands out from the interviewee.
Telephonic Interviews:
Telephonic interviews are widely used and easy to combine with online surveys to carry out research effectively.
Email or Web Page Interviews:
Online research is growing more and more because consumers are migrating to a more virtual world and it is best for each
researcher to adapt to this change.
The increase in people with Internet access has made it popular that interviews via email or web page stand out among the
types of interviews most used today. For this nothing better than an online survey.

Critical Thinking- the objective analysis and evaluation of an issue in order to form a judgment.
ST. CLARE COMMUNITY FOUNDATION SCHOOL INC.
Leviste, Laurel, Batangas
Subject: Practical Research 1-11
Lesson No. 15
Topic: INTERVIEW
Teacher: Ms. Rona Mendoza

THINGS TO DO

Using your own words, compare and contrast the following:

1. Structured Interview vs. Unstructured Interview

2. Group Interview vs. Focus Group Interview

Critical Thinking- the objective analysis and evaluation of an issue in order to form a judgment.

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