Scribd Logo
Upload

Welcome to Scribd!

  • 39 views

    Aspire Food Group Class Calc

    Uploaded by

    Tuan Nguyen
    The document analyzes the potential market segments for exo bars, which are alternative protein bars. It estimates the total bar market in the US is 218 million consumers and examines the size and potential revenue from converting consumers in the Weekend Warrior, Eco-Conscious, Kids, and Outdoor Enthusiasts segments to regularly eating exo bars. Projected annual sales, costs, margins, and profits are provided for each consumer segment if they adopted exo bars at the estimated conversion rates.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Aspire Food Group Class Calc

    Uploaded by

    Tuan Nguyen
    39 views3 pages
    The document analyzes the potential market segments for exo bars, which are alternative protein bars. It estimates the total bar market in the US is 218 million consumers and examines the size and potential revenue from converting consumers in the Weekend Warrior, Eco-Conscious, Kids, and Outdoor Enthusiasts segments to regularly eating exo bars. Projected annual sales, costs, margins, and profits are provided for each consumer segment if they adopted exo bars at the estimated conversion rates.

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document analyzes the potential market segments for exo bars, which are alternative protein bars. It estimates the total bar market in the US is 218 million consumers and examines the size and potential revenue from converting consumers in the Weekend Warrior, Eco-Conscious, Kids, and Outdoor Enthusiasts segments to regularly eating exo bars. Projected annual sales, costs, margins, and profits are provided for each consumer segment if they adopted exo bars at the estimated conversion rates.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    39 views3 pages

    Aspire Food Group Class Calc

    Uploaded by

    Tuan Nguyen
    The document analyzes the potential market segments for exo bars, which are alternative protein bars. It estimates the total bar market in the US is 218 million consumers and examines the size and potential revenue from converting consumers in the Weekend Warrior, Eco-Conscious, Kids, and Outdoor Enthusiasts segments to regularly eating exo bars. Projected annual sales, costs, margins, and profits are provided for each consumer segment if they adopted exo bars at the estimated conversion rates.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 3

    US Pop (total) 327,000,000 p 7

    US popp (adult) 254,000,000 p 7

    Bar market (adults + children) 218,000,000


    Bar market (adults) 169,333,333 67%
    Bar M (children) 48,666,667

    avg bar consumption per week 2


    avg bar sold/year 104
    total bar sold per year to adults & (children?) 22,672,000,000

    SEGMENTS
    Weekend Warrior Eco-Conscious
    Estimate Segment Size/% of Market 3% 5%
    Number of Consumers in Segment 5,080,000 7,684,500
    Likelihood of converting consumers to exo in the segment 5% 5%
    number of consumers willing to eat exo regularly 254,000 384,225

    avg bar cons per week 2 3.5


    total exo bars consumed by segment per week 508,000 1,344,788
    projected unit sales @ retail/consumed by segment per year 26,416,000 69,928,950
    exo's share of bar market 0.12% 0.31%

    Retail Revenue $ 79,248,000 $ 209,786,850


    35% retail margin (p.5) $ 27,736,800 $ 73,425,398
    Exos whole sale revenue $ 51,511,200 $ 136,361,453

    Less cogs (50%, p.5) $ 25,755,600 $ 68,180,726


    Gross Cont $ 25,755,600 $ 68,180,726

    Less marketing costs $ 1,000,000 $ 1,000,001


    Net total $ 24,755,600 $ 67,180,725
    eat "bars" in general, pg.6

    Kids Outdoor Enthusiasts


    5% 2%
    2,433,333 3,386,667
    5% 5% p. 7, 1/20 could be persuaded to eat exo bars on regular basis
    121,667 169,333

    2 1.5
    243,333 254,000
    12,653,333 13,208,000
    0.06% 0.06%

    $ 37,960,000 $ 39,624,000
    $ 13,286,000 $ 13,868,400
    $ 24,674,000 $ 25,755,600

    $ 12,337,000 $ 12,877,800
    $ 12,337,000 $ 12,877,800

    $ 1,000,002 $ 1,000,003
    $ 11,336,998 $ 11,877,797
    eat exo bars on regular basis

    You might also like