Student Name: EVANGELINE G.

GLEAN

1. Segment the market for MBA program. Identify the existing MBA programs in the
CALABARZON areas and categorize them in terms of price (tuition), length of time to
finish the degree, specialization, etc. If you are to offer a unique MBA program, describe
your offering and how do you position your offer amidst the existing competitors? (20
points).

ANSWER:

RANK SCHOOL TUITION FEE PER YEAR YEAR MONTHS

1 CAVITE STATE UNIVERSITY 10,000 TO 14,000 2

2 LYCEUM OF THE PHILS 25,000 TO 36,000 1 4
DELA SALLE UNIVERSITY-
3 36,000 TO 48,000 2
DASMA
PHILIPPINE CHRISTIAN
4 25,000 TO 36,000 2
UNIVERSITY
UNIVERSITY OF RIZAL
5 SYSTEM-RODRIGUEZ 3,200 TO 5,600 2 6
CAMPUS

SAN PEDRO COLLEGE OF

6 14,500 TO 23,500 2
BUSINESS ADMINISTRATION

ADVENTIST UNIVERSITY OF
7 15,000 TO 39,000 2
THE PHILIPPINES

SAN SEBASTIAN COLLEGE-

8 22,500 2
RECOLETES DE CAVITE

COLEGIO DE SAN JUAN DE

9 32,000 TO 40,000 2
LETRAN CALAMBA

Top MBA programs have alumni networks that can be really powerful and influential.
Even in 2016, ‘business’ is fundamentally a people business. As I mentioned above, the degree
can help you get the meeting, but your network can help introduce you to the people you need
to have that meeting with and give you a nice recommendation in the process! Not only did my
MBA experience help me gain important skills and friendships that are so important to my work
in the entrepreneurship sphere every day, but those things actually had the second-order effect
of giving me the confidence I needed to turn down a ‘sure thing’ in Google and forge my own
path. The business school experience doesn’t have to be diametrically opposed to founding a
startup. It can, in fact, be the perfect complement for entrepreneurs who value the education,
credibility and network that a top MBA can provide.

2. Discuss the impact of internet technology in promoting the product/services of the travel
and hotel industries. (20 points)

Information Technology has played an important role in the hospitality and tourism industry over
the last decade. Technology has helped reduce costs, enhance operational efficiency, and
improve services and customer experience. Both customers and businesses can benefit from
improved communication, reservations, and guest service systems.
Technology has helped tourism and hospitality industries replace expensive human labor with
technological labor. This helps reduce labor costs, but also helps avoid customer service issues.
Here are some examples of the ways that IT continues to improve the hospitality and tourism
industry

Internet and Marketing

The internet has a powerful impact on hospitality and tourism. A customer’s first experience with
your business is a visit to your website. This includes looking at pictures and reviews from past
guests. It is vital for a business to effectively utilize online advertising, social media, blogs, and
online purchasing to help convenience their customers, especially when your competitors are
doing the same thing.

Computer Systems
Computer systems allow communication between larger hotel chains with multiple locations to
connect easier. They also help keep staff on the same page and make it easier to access
information, making your guests experience much better. Guest requests, housekeeping
information, and reservations can all be found on one system.

Mobile Communication
Mobile tablets and smartphones have replaced large desktop computers, making them virtually
extinct. This is helpful, because many travelers take some type of mobile device with them on a
trip. This helps hospitality businesses keep customers advised of changes and delays to their
reservations, offer deals, and advertise by using GPS tracking.

Conclusion
The use of Technology in the hospitality and tourism industry has helped speed up operations
and helped the traveling process much more enjoyable and efficient. Technology not only helps
large chain hotels, but can also be useful to B and B’s and other smaller companies in the
industry.
 3. Formulate 10 specific guidelines to promote truth and ethics in advertising. (20 points).

Business ethics is one of the most complicated and contentious subjects in human history. The
relationship between doing the right thing and making money has been studied by both
academics and business leaders for years with little concesus reached. A survey by the Ethics
Resource Center found that 43% of respondents believed their supervisors lacked ethical
integrity. One overriding question surrounds many business practices: what is the ethical way to
sell things?

Generally, big companies never lie as they have to prove their points to various ad regulating
bodies. Truth is always said but not completely. Sometimes its better not to reveal the whole
truth in the ad but at times truth has to be shown for betterment.

a.) Pharmaceutical Advertising - they help creating awareness, but one catchy point here
is that the advertisers show what the medicine can cure but never talk about the side
effects of that same thing or the risks involved in intake of it.
b.) Children - children are the major sellers of the ads and the product. They have the
power to convince the buyers. But when advertisers are using children in their ad, they
should remember not to show them alone doing there work on their own like brushing
teeth, playing with toys, or infants holding their own milk bottles as everyone knows that
no one will leave their kids unattended while doing all these activities. So showing
parents also involved in all activities or things being advertised will be more logical.
c.) Alcohol - till today, there hasn’t come any liquor ad which shows anyone drinking the
original liquor. They use mineral water and sodas in their advertisements with their brand
name. These types of ads are called surrogate ads. These type of ads are totally
unethical when liquor ads are totally banned. Even if there are no advertisements for
alcohol, people will continue drinking.
d.) Cigarettes and Tobacco - these products should be never advertised as consumption
of these things is directly and badly responsible for cancer and other severe health
issues. These as are already banned in countries like India, Norway, Thailand, Finland
and Singapore.
e.) Ads for social causes - these types of ads are ethical and are accepted by the people.
But ads like condoms and contraceptive pills should be limited, as these are sometimes
unethical, and are more likely to loose morality and decency at places where there is no
educational knowledge about all these products.
f.) Advertising Harmful Products - Different countries look differently on the advertising
of vice products and services, striking a balance between placing personal responsibility
on citizens and regulating what citizens are allowed to indulge in. The United States
highly regulates some forms of vice, prohibits others and gives still others a free hand.
For example, cigarette advertising is only permitted on specific media, excluding
television and radio, while alcohol advertising is allowed on all media.

Companies have to take a good look at the true nature of their product lines when
deciding whether they are acting ethically as advertisers. Television ads for fast food
hamburgers are completely legal and effective at building demand, for example, but
doctors in the 21st century are beginning to find links between fast food and a national
obesity epidemic. Pharmaceutical ads with lists of side effects, as another example, are
 often followed 10 years later by attorneys’ ads for class-action lawsuits against the
companies for wrongful injury.
g.) Advertising Tactics- Advertising tactics present additional ethical challenges.
Advertisers have a range of less-than-ethical yet legal tools at their disposal, including
subliminal advertising, emotional appeals, taking advantage of less educated individuals,
spreading propaganda for political campaigns, and other tactics ethical advertisers
consistently refrain from using. At the end of the day, consumers will be more attracted
to companies that do not use underhanded, psychologically manipulative tactics to gain
their business.

h.) Advertisers should clearly distinguish advertising, public relations and corporate
communications from news and editorial content and entertainment, both online and
offline. As we continue to blur the line between commercial communications and editorial
content, consumers are increasingly being misled and treated unethically. To avoid
consumer confusion and mistrust, the industry must strive to clearly separate paid
advertising from actual news.

i.) Advertisers should clearly disclose all material conditions, such as payment or receipt of
a free product, affecting endorsements in social and traditional channels, as well as the
identity of endorsers, all in the interest of full disclosure and transparency. The popularity
of social media and word-of-mouth marketing raises questions about the credibility of
content. Advertisers must be transparent about whether bloggers are expressing their
own opinions or are being compensated by a brand. There must also be full disclosure
regarding the authenticity of comments on Facebook, Twitter and other social media
platforms.

j.) Advertisers should treat consumers fairly based on the nature of the audience to whom
the ads are directed and the nature of the product or service advertised. Extra care must
be used when advertising to children and other vulnerable audiences to avoid misleading
or mistreating them. Advertisers should also use discretion based on the nature of the
product or service, especially alcohol and prescription drugs.

4. If you are tasked to organize the 2019 Agrilink, how are you going to organize the event
to provide maximum benefits to the sellers, buyers and the guest? (20 points)
 As in the past, Agrilink offers new technological breakthroughs to the trade participants
of the agribusiness industry. That’s how it has been for the past 24 years as Agrilink, the
undisputed leader in agribusiness exhibition showcase latest product ideas and
innovations, both in production and processing. It also focuses on the promotion of
market linkages between producers and buyers to effect a cost-efficient movement or
transport of goods to the agribusiness community and the general public. To organize
again another Agrilink, for me it should offers the latest farm inputs and equipment,
products and systems for farm use, processing facilities and an array of products
designed to increase efficiency and reduce cost. The event will underscore how the
agriculture sector can sustain its growth by further improving production, research, farm
mechanization and marketing processes among others.

5. Formulate specific guidelines to regulate online shopping for the protection of the sellers
and buyers. (20 points)

Cyber shopping is not that different from shopping in the brick-and-mortar world. Both
terrains have inherent advantages and disadvantages. In the physical world, you can
feel the tomatoes, and everything else.

Cyberspace offers the convenience of 24/7 shopping and global access to all sorts of
goods. In either world, returns will be a hassle and orders will be delayed. So choose the
medium that works for you. But if you do shop online, shop smart.

1. Shop at known entities.

Any entity can be a known quantity if you do your homework. Instead of looking at the
Net as a sea of unrelated competing entities, divide retailers into three subsets and
attack each with a different strategy.

The first group is brand-name brick-and-click retailers, known offline companies that
have set up shops online. The advantage here is if you have a problem, you can always
track down a live person. In the worst-case scenario, you can make a pilgrimage to the
brick-and-mortar store, stomp your feet and if that does not get you anywhere, set up a
picket line outside.

The second subset of stores online is cyber-only shops. By now, many of these shops
have established their own reputation. Read the papers. Ask your friends.

The last — but certainly not the least — category of cyber shops are mom-and-pop
ventures online. These small cyber shops stock unusual or hard-to-find items — one
very good reason to shop the Net.

2. Set your own standards. As a rule, before I consider shopping at any cyber store, I
look for a toll-free number or e-mail address on the Web site. If I can’t find this
information easily, I move on. I don’t care if it is a well-known retailer or an aromatherapy
dealer.
But rules are made to be broken. Set your own standards. Decide what risks you are
willing to take. If you find the perfect gift or an unusual item at a relatively unknown Web
site, take a chance.

3. Shop at secure sites. Secure sites are encrypted or designed to prevent a third party
from seeing the information. Encryption scrambles information or codes data that is
transmitted. SSL (Secure Sockets Layer) is the standard “protocol” (method) to encrypt
data and authenticate users.

How do you know a site is secure? Many secure sites have an “s” after the “http:” in the
URL address. Some have pop-up windows that let you know you are entering or exiting
a secure site. Others have a special icon to verify that the site is secure.

4. Pay with a credit card. Using a credit card remains the safest way to buy goods
online. The chance of stealing a credit-card number online is less likely than someone
rifling through your wastebasket for a brick-and-mortar receipt or looking over your
shoulder at a brick-and-mortar checkout counter. It’s also relatively painless to contest
charges that are not yours or that are unreasonable. If you have a good credit rating,
most credit-card companies will attempt to resolve the dispute as fast as possible. On
fraudulent charges, federal law limits your liability to $50.

5. Ask, don’t tell. Remember the consumer — not the retailer — should be asking the
questions. Some queries to consider are: What is your return policy? What are my
shipping options? When can I expect delivery? Can I exchange or return the product in a
brick-and-mortar store? If you find that a checkout form is requesting more information
than your federal tax form, reconsider the purchase.

In general, it’s a good policy to reveal as little personal information as possible. If you
have to complete a form, answer only mandatory questions that are often highlighted
with an asterisk. No matter what you do, don’t give out your Social Security number or
mother’s maiden name to a retailer. There’s no legitimate reason a retailer needs to
know this information.

If a site is questionable, take the time to read its privacy policy to determine how the
company uses the information gathered from the site.

6. Don’t open unsolicited e-mails. Most shopping scams — and viruses — arrive in the
mail. If you are not familiar with the sender, don’t open the mail. To help prevent future
junk mail, SPAM and possible frauds, make sure you read the text carefully in checkout
areas before you submit your order. Some companies automatically have checked a box
that indicates your desire to receive future mailings. Unless you are confident that you
want this mail, uncheck this box!

7. Look for a seal of approval. An online seal of approval shows that a company
maintains certain business practices and standards. bbbonline.org, the online arm of the
Better Business Bureau, has a reliability seal, which indicates the business has met BBB
criteria for truth-in-advertising and good customer service practices. Bbbonline.org also
issues a privacy seal that shows a company stands behind its privacy statement.
Truste.com, a nonprofit organization that promotes consumer confidence in the Internet,
also has a seal of approval. The truste.com “trustmark” — a rectangular green-and-black
banner — indicates that the company clearly states what information is being gathered
and how the information is being used.

8. Know where to file a complaint. It’s always best if you can resolve your concerns
directly with the retailer. But if you’re getting nowhere fast, consider filing a complaint
with the authority like the NBI.

9. Know your rights. In addition to snail mail and the telephone, the Federal Trade
Commission’s Mail or Telephone Order Rule applies to orders by computer or fax. This
ruling requires that the company ship an order within the time stated in its
advertisements. If the company does not state any promised delivery times, the goods
must be shipped within 30 days of receiving your order. Exceptions to the rule include
magazine subscriptions, COD orders and delivery of seeds and growing plants.

10. Learn about product safety. Keep up with product recalls at the Consumer Product
Safety Commission’s Web site. An interactive search engine lets consumers search for
recalls by month, company and product type or description.