A Project Report

On
“Satvam Nutrifoods”

In Partial Fulfillment of the Requirement of

PGDM
Submitted By:
Pushpendra Rajput (20PG@0033)

Under the Guidance of:

Nityanand Jah,
Assistant Professor,
Karnavati University- UWSB
Submitted To:
 CERTIFICATE BY THE GUIDE

This is to certify that the Marketing Mnagementl Project titled

"Satvam Nutrifoods ltd." is an academic work done by Pushpendra
Rajput submitted in the partial fulfillment of the requirement for the
award of the degree of PGDM at Karnavati University- UWSB. To
the best of my knowledge and belief the data & information presented
by him/her in the project has not been submitted earlier.

Nityanand Jah
Assistant Professor
Karnavati University - UWSB

Date:

Sign:
 PREFACE

“Success is achieved from experiences. Experience once gained can

be used for lifetime.” This project is helpful for the great career in
future because proper learning is born out of experience and
observation.

To gain the market knowledge we have carried out at Satvam

Nutrifoods ltd. Doing this project helped us to enhance our
knowledge regarding the field work. Throughout the study we did
undergo many new experiences related to people’s opinions as well as
their tendencies. Through this report we come to know about structure
and working of Marketing Departments in the organization.
 ACKNOWLEDGEMENT

This training project we had with SATVAM NUTRIFOODS LTD.

was a great chance of learning and professional development.
Therefore we consider ourself lucky as we were provided with an
opportunity to be a part of it.

It is our radiant sentiment to place on our record our best regards,

deepest sense of gratitude to Mr.Bhupendra Limbachiya (HR
Manager) for their careful and precious guidance which were
extremely valuable for our study both theoretically and practically.

We would like to express our deepest appreciation to all those who

provided the possibility to compete this report, we express our deepest
thanks to Mr.Bhupendra Limbachiya (HR Manager) for taking
part in useful decision & giving necessary advices, guidance and
arranged all facilities.

We take this opportunity to thank Nityanand Jah, Project Guide

Karnavati University. He encouraged us through our Marketing
Project. He gave us valuable time and guided us at each step with his
expertise and provided us all the information required for our project
and wonderful infrastructure facilities and the sound atmosphere that
promotes learning.
 EXECUTIVE SUMMARY

The total paid-up capital is INR 8.00 cr.The last reported AGM
(Annual General Meeting) of the company, per our records, was
held on 29 September, 2018. Also, as per our records, its last
balance sheet was prepared for the period ending on 31 March,
2018.The company has 3 directors and no reported key
management personnel. The longest serving directors currently
on board are Ganpatlal Dahyalal Patel, Ashishkumar Patel and
Prafullkumar Dahyabhai Patel who were appointed on 07
August, 2014. They have been on the board for 4 years and 8
months. Ganpatlal Dahyalal Patel has the largest number of
other directorships with a seat at a total of 2 companies. In
total, the company is connected to 1 other companies through
its directors.
TABLE OF CONTENTS

THE BASICS
Certificate from the company
Certificate from the Guide
Preface
Acknowledgement
Executive Summary

INTRODUCTION TO INDUSTRY
1.1 Origin of Spices
1.2 Indian Spices
1.3 The Indian Spices Industry
1.4 List of Top Indian Spices
1.5 Introduction Of Instant Food Mix

COMPANY PROFILE
2.1 About Satvam
2.2 History
2.3 Pillars of Satvam ( Infrastructure )
2.4 Management
2.5 Network
2.6 Exports
2.7 Competitors
2.8 Product Range
MARKETING MANAGEMENT
3.1 Introduction
3.2 Marketing Channel
3.3 Marketing Strategy
3.4 Job Responsibilities
3.5 Company Policy
3.6 E-Commerce
3.7 Distributors
3.8 Billing
3.9 Payment

CONCLUSION
Conclusion
Bibiography
 Chapter 1
Introduction Of Food Industry

India is the world’s second largest producer of food next to China, and has the potential of
being the biggest with the food and agricultural sector. The total food production in India is
likely to double in the next ten years and there is an opportunity for large investments in food
and food processing technologies, skills and equipment, especially in areas of canning, dairy
and food processing, speciality processing, packaging, frozen.

1.1 Origin Of Spices

Spices have been closely associated with cultural traditions, magic, preservation, medicine
and embalming since early human history. Around 7000 years ago and far before the Greek
and Roman civilisations came into being, Indian spices were a key component of its external
trade with the lands of Mesopotamia, China, Sumeria, Egypt and Arabia along with perfumes
and textiles. The clove finds a mention in the Ramayana and even in writings dating back to
the Roman Empire in the 1st century AD. Caravans of camels moved regularly from Calicut,
Goa and the Orient in ancient times to transport these spices to distant destinations including
Carthage, Alexandria and Rome. While these are readily available today, there was a time
when people were ready to go to the extent of risking their lives to gain access to Indian
spices. From the Indian perspective, it brought in traders and invaders alike – century after
century.

Quality was a given but sourcing spices from India meant embarking on long and difficult sea
voyages and withstanding intense competition from other powerful empires eager to
dominate spice trade. Between the 7th and 15th centuries, Arab merchants supplied Indian
spices to the West, but took care to keep their source a closely guarded secret. The Europeans
took their ships on long expeditions in their quest for the true origin of the spices that gave
life to their food. As much as these were in demand, spices were tremendously difficult to
procure, which made them even more valuable than gold in that period. During the middle
Ages, it has been said that a pound of ginger was worth a sheep; a pound of mace was worth
three sheep or half a cow and a sack of pepper was said to be worth a man’s life! According
to another estimate, Western Europe imported around 1,000 tons of pepper and 1,000 tons of
other common spices annually during the late Middle Ages. These spices were equivalent to
the annual supply of grain for 1.5 million people in terms of value.

The demand for spices led to wars, treaties and maritime discoveries. It is believed that the
Parthian wars were largely fought by the Romans to ensure that the trade route to India
remained open to them. In fact, they were also said to be a main factor behind the Crusades.
They helped Western Europe regain access to the spice and silk routes to India and China that
had been lost after the decline of the Western European empire. Ferdinand Magellan,
Christopher Columbus and Vasco da Gama were looking for a new route to Asia’s spice
lands when they ventured out on their historic expeditions.

While Columbus discovered America instead, Vasco da Gama was successful in

circumnavigating Africa for the first time in history. This Portuguese expedition was led in
particular by the lure of pepper from India. After Vasco da Gama successfully discovered the
route to India via the Cape of Good Hope in 1498, Portugal gained a monopoly on the spice
trade that served it wonderfully for some time. During the 16th century, over half of the
revenues of the Portuguese government came from Western African gold and Indian spices,
with the spices being more valuable than the gold. But it was not to last for long and by the
1580s, Venice was increasing its pepper imports rapidly at the expense of Portugal. By the
17th century, trade came in the hands of the Dutch, who held it zealously till the British took
over. The struggle between the Western European powers of France, Spain, Portugal, Great
Britain and Holland for control over the spice trade endured over three centuries.

Today procuring spices is hardly as difficult or perilous as it used to be but their allure
remains intact. Curries based on Indian spices are integral to cuisines in several countries
including UK, Germany, Thailand, Malaysia, Indonesia, Japan, South Africa, Trinidad &
Tobago, Philippines, Fiji, Tonga and the Caribbean Islands. In fact in 2001, the British
Foreign Secretary declared chicken tikka as Britain’s national dish. Pepper, ginger and
turmeric from India when mixed with cumin and coriander from the Arabs are now the base
of several dishes across South Asia. This has been spread globally by the British as curry
powder. In many ways, it can be said that spices were key in shaping the course of global
history.1.2 Indian Spices
  India is the world's largest producer, consumer and exporter of spices
 India accounts for half of the global trading in spices
 India produces ~75 of the 109 varieties of spices listed by ISO
 Organic spice farming is gaining prominence in India
 Export of Indian spices are expected to touch US$3 billion by 2017-18
 In 2017-18, the biggest buyers of Indian spices were the US, followed by China,
Vietnam, UAE, Malaysia, UK, Germany, Saudi Arabia, Thailand and Sri Lanka
 The Spices Board of India:

Promotes Indian spices globally

Provides quality control, certification, exporter registration services
Documents trade information
Provides inputs to the central government on policy matters
Participates in major international fairs and food exhibitions to
promote Indian spices
Organizes domestic events to promote Indian spices

Indian spices are known the world over for their aroma, texture and taste. India produces
109 varieties of spices listed by the International Organization for Standardization (ISO).

The varying climatic conditions in India provide ample scope for the cultivation of a variety
of spices. Almost all Indian states produce spices, with the total area under spice cultivation
to be 3.15 million hectares.

Over the years, the Indian spice community has evolved and matured as a technology-based,
quality-conscious, customer-centric, market-driven industry. This has led to it
commanding a formidable position in world spice trade with significant additions in the
manufacture of value added products. Also, great emphasis has been given to organic spice
farming.

1.3 The Indian Spices Industry

Indian spices command a formidable position in world spice trade. The Indian spices industry
exported 10,28,060 tonnes of spices and spice products during 2017-18, valued at
US$2,781.46 million. India’s spice exports comprise whole spices, organic, spice mixes,
spice blends, freeze dried, curry powders/mixtures, oleoresins, extracts, essential oils,
spice in brine and other value added spices. Adherence to High Spice Quality Standards
Spice quality has assumed great importance in recent times. Some of the quality features
include:

 Stringent quality control measures and quality certification for spices from
internationally recognized agencies
 Pre-shipment inspection of all spices and validation of quality checks
 Mandatory inspection by the Spices Board of India
 Strict checks on physical, chemical and microbial parameters of all spices, including
pesticide residues, aflatoxin, heavy metals and other contaminants/adulterants
 Samples testing with the American Spice Trade Association, International Pepper
Community and Eurofins Lab (Germany).

1.4List of Top Indian Spices

 Following was the share of major spices in India's spice exports during 2017-18 (%):
Chilly 43.0

Mint Products 18.0

Spice Oils and Oleoresins 15.0

Cumin 14.0

Pepper 16.2

Turmeric 10.0

Curry powder/paste 5.0

Others 24.0

Source: Spices Board of India

1.5Introducation Of Instant Food Mix

Instant mixes comprise of a mixture of processed cereals, pulses, condiments, spices or other
foods in varying combinations. These are used for the preparation of various dishes,
conveniently in a very short span of time. These products have found increasing favour in the
recent years for the modern women. The primary objective of the model report is to facilitate
the entrepreneurs in understanding the importance of setting up unit of instant mixes. This
model report will serve as guidance to the entrepreneurs on starting up such a new project and
basic technical knowledge for setting up such a facility. The main requirements are Rice, dal,
milk powder, sugar, spices, edible acids, salt and preservatives The market for instant food is
steadily growing, especially among urban consumers with a host of competing brands and
flavours. Burgeoning urban spread and nuclear families with double incomes point to a rapid
growth potential in the sector. These mixes are available already for a plethora of
preparations like the traditional gulab jamun mix, jelebi mix, idli mix, dosa mix etc. More
innovative and wide ranging products could be developed keeping in view the tastes and likes
of the people and suited to the eating habits of the people. Instant mixes products offer great
convenience to the homemakers to prepare traditional delicacies, it is also easy to prepare
since only the base dough is made available. In that way, they are different from RTE
products that require only re-heating. The instant mix has six months shelf life and is free
from preservatives.
 Chapter 2
Company Profile

Satvam Nutrifoods Limited

“Fika Mana Hai”

A-203, Ganesh Meridian,

Opp. Gujarat High Court,
S.G. Highway, Ahmedabad – 380061, Gujarat
Call +91 79 4039 4252/53

www.satvamnutrifoods.com

2.1 About Indian Spices And Satvam

India, known as the home of spices, boasts a long history of trading with the ancient
civilisations of Rome and China. Today, Indian spices are the most sought-after globally,
given their exquisite aroma, texture, taste and medicinal value. India has the largest domestic
market for spices in the world. Traditionally, spices in India have been grown in small land
holdings, with organic farming gaining prominence in recent times. India is the world's
largest producer, consumer and exporter of spices; the country produces about 75 of the 109
varieties listed by the International Organization for Standardization (ISO) and accounts for
half of the global trading in spices.
About Satvam

Satvam Nutrifoods Ltd. a renowned name in Indian Food & Spice Industry, dealing with
various ground and blended spices along with instant mixes.It is a reputed manufacturer and
exporters of Indian Spices and Masala manufacturers in India, Blended Spices Manufacturers
in India, Instant Mix products manufacturer and exporters.
Our Vision
Serve the purity and nutritional value to the world.

To be the most respected and admired Nutrifoods manufacturing organisation in the world.

2.2 History

Satvam Nutrifoods Limited is a Public incorporated on 07 August 2014. It is classified as

Non-govt company and is registered at Registrar of Companies, Ahmedabad. Its authorized
share capital is Rs. 80,000,000 and its paid up capital is Rs. 80,000,000. It is inolved in
Manufacture of other food products.

SATVAM, the name itself means Purity and inherent power. And true to the name our brand
is focused to deliver the pure nutrition throughout its product range. We do not want you to
miss the authenticity of any of the food product or ingredient. We take care of every small
thing in our product. We believe to acquire the best to deliver the best.For that sake we get
our raw materials from the fields of different parts of India so that we can make sure the
authenticity of that particular region. That is the reason we are able to deliver best quality
products to our consumers. At Satvam, we aim to everything right and true to our own roots
and values.
2.3 Pillars of Satvam (Infrastructure)
 Producation Facility & Infrastructure

Our state-of-the-art production facility & infrastructure plant is strategically located in rich
agricultural belt of Sabarkantha district at the distance of 60 km from capital of Gujarat state-
Gandhinagar and 50 km from S.P.I. Airport,Ahmadabad. Our corporate office situated in
Ahmedabad, Gujarat. Production capacity of our plant is 30 metrictons per day & 9ooo
metrictons per year.

 Technology & Innovation

Our principle is to “Unlock the potential and adding real value” We believe in being ahead of
the curve. So, we have come up with “Cryogenic Grinding Technology” which has set
completely new quality & purity standard of spice industry. As we know that the spices
contains essential oils which are very unstable and heat sensitive which evaporate in
traditional grinding process. By applying “Cryogenic Grinding Technology” we minimize the
evaporation and losses of essential oils. Thus adding real “Satva”- Purity to products
i.e. spices

We have best machinery in the industry. The plant layout and design is implemented in such
a way that no human touch is possible in entire processing. We have PLC based automatic
packaging machines, bag in box type cartooning machines. So, from raw material feeding
point to forming of product pouch, we make sure the whole process is “Man-Less Process”

 R& D and Quality

We have well equipped in house quality laboratory and R&D centre. The raw material
procurement team is veteran & we procure material from all over India from original sources.
We strictly follow the laid specifications by regulatory body and ensure that it meets highest
standards of quality.
The plant is established as per the GMP standards and to meet the international food safety
standards.It is well equipped with hygiene and sanitization systems. We are in process to go
into HACCP certification, FSMS/FSSC, BRC as well as Kosher & Halal certifications
stepwise. Quality is our top preference. We are committed to quality and we have adhered to
our quality vision in every aspect, be it plant & infrastructure, process equipment,
automation, packaging and manpower.

2.4 Management
GANPATLAL DAHYALAL PATEL
(Managing Director)

GANPATLAL DAHYALAL PATEL is holding anictive directorship in 2 Company.. The

total paid up capital of all compaes where GANPATLAL DAHYALAL PATEL holds active
directorship is Rs ₹12,48,29,500.00 ( ₹12.48 Cr ). Out of 2 where GANPATLAL
DAHYALAL PATEL holds directorship 2 are active and 1 are inactive for various
reasons. He had directorship in 1 Inactive Company.The first company GANPATLAL
DAHYALAL PATEL was appointed as Director is SHIVAM BIZCOM PRIVATE
LIMITED and the most recent directorship is with Satvam nutrifoods limited. GANPATLAL
DAHYALAL PATEL was born in the year 1967 and is an INDIAN.
 ASHISHKUMAR PATEL
(Wholetime Director)

ASHISHKUMAR PATEL is holding active directorship in 1 Company.The total paid up

capital of all companies where ASHISHKUMAR PATEL holds active directorship is Rs
₹8,00,00,000.00 ( ₹8.00 Cr ). Out of 1 where ASHISHKUMAR PATEL holds directorship 1
are active and 0 are inactive for various reasons. He had directorship in 0 Inactive Company.
The first company ASHISHKUMAR PATEL was appointed as Director is Satvam nutrifoods
limited and the most recent directorship is with Satvam nutrifoods limited. ASHISHKUMAR
PATEL was born in the year 1987 and is an INDIAN.
 PRAFULLKUMAR DAHYABHAI PATEL
(Director)

PRAFULLKUMAR DAHYABHAI PATEL is holding active directorship in 1 Company..

The total paid up capital of all companies where PRAFULLKUMAR DAHYABHAI PATEL
holds active directorship is Rs ₹8,00,00,000.00 ( ₹8.00 Cr ). Out of 1 where
PRAFULLKUMAR DAHYABHAI PATEL holds directorship 1 are active and 0 are inactive
for various reasons. He had directorship in 0 Inactive Company.The first company
PRAFULLKUMAR DAHYABHAI PATEL was appointed as Director is Satvam nutrifoods
limited and the most recent directorship is with Satvam nutrifoods
limited. PRAFULLKUMAR DAHYABHAI PATEL was born in the year 1977 and is an
INDIAN.
 List of Certificates- The Recognition

When it comes to Quality there is no compromise, following all standards and good
manufacturing practices.

1. ISO 22000

2. AGMARK

3. FSSAI

4. SPICE BOARD

5. HALAL

6. SMERA

7.FIEO
1. ISO 22000
4. SPICES BOARD
5.HALAL

6.SMERA
 7.FIEO

Recognition

 P.F.A LICENSE

 ISO 22000 : 2005

 AGMARK

 APENDA, NEW DELHI, INDIA

  FDA- U.S. FOOOD AND DRUG ADMINISTRATION

 MINISTRY OF COMMERCE, GOVERNMENT OF INDIA – STAR EXPORT

HOUSE

 SHELLAC & FOREST PRODUCTS EXPORT PROMOTION COUNCIL

 SPICES BOARD, MINISTRY OF COMMERCE & INDUSTRY,

GOVERNMENT OF INDIA
2.5 Nertwork

With a wide distribution network in India comprising of C & F Agents, Satvam enjoys a
close working relationship, and which benefits from its support and expertise. Our
distribution strategy is based on a robust supply network and a strong distribution footprint to
ensure constant availability of our complete range of products throughout the state.

Satvam products are available across Gujarat in various gujarat district such as

Central Gujarat

 Ahmedabad
 Vadodara
 Anand
 Chhota Udaipur
 Dahod
 Kheda
 Mahisagar
 Panchmahal

North Gujarat

 Gandhinagar
 Aravalli
 Banaskantha
 Mehsana
 Patan
 Sabarkantha

Saurashtra - Kutch

 Rajkot
 Amreli
 Bhavnagar
 Botad
 Devbhoomi Dwarka
 Gir Somnath
 Jamnagar
 Junagadh
 Morbi
 Porbandar
 Surendranagar
 Kachchh

South Gujarat

 Surat
 Bharuch
 Dang
 Narmada
 Navsari
 Tapi
 Valsad

2.6 Exports

Satvam has its wings spread in all kinds of Basic Spices, Blended spices, Seasoning products
and Instant Food Mixes in domestic & international markets and aiming high to become a
leader of the industry. Top Wholesale Spices Suppliers in India, Satvam has already reached
the distant shores of Canada and Australia, giving the authentic taste and experience of Indian
Cuisines to the people. We are the only spices manufacturer and exporter in India who
supplies cryogenically ground authentic Indian spices, seasoning powder and quality instant
mix products, across the world. We are in the process of forging international integrations,
which will help us to become a truly global brand.

Food and Beverage industry is becoming one of the growing industry with the increasing
population and their love for food.Moreover, Indian spices are becoming one of the favourite
ingredients around the world. Indian spice exporters are cashing in big time with people in
love with the full range of Indian ground and blended spices.

According to recent reports and Indian spices export data,

– Spices export from India has seen 129% growth in the last fiscal year (source:
economictimes.indiatimes.com)
– Indian spice exports account 40% of the global spice export (source: www.fnbnews.com)
The growth of the Indian Spices Industry, as shown above, is the result of constant and active
efforts of all Indian Spices exporters.
The reasons for Global Spices Industry growth are:
1) The development of various new recipes working around the spices using herb extracts in
beverages and,

2) The extensive utilization of spices like chili, Cumin, Cardamom, Clove, etc. All these
spices give a depth to the flavors of dishes and add mouth-watering aromas as well, making it
the tastiest meal you have ever made.

Let’s look at the global overview of Indian spice market:

Significant Spices Exports from India are:
1. Chili, the most demanded spices has seen a growth of 15% in volume and 27% in value in
FY17. (source: financialexpress.com)

2. Cumin is the second most in-demand Indian spice at the moment, and this product has seen
the growth of 22% in volume and 28% in value in FY17. (source: financialexpress.com)

3. According to Indian spices industry report turmeric is a big hit in the pharmaceutical
sector, making it the third highest spice export from India (source:
economictimes.indiatimes.com)

4. Other significant spices produced and exported from India are Pepper, Ginger, Coriander,
Fenugreek Seeds, Clove, Nutmeg, etc.

Among these Spice Exporters in India,

Satvam Nutrifoods is one of the best Indian Spices Exporter of India, exporting spices to
major countries such as Canada, Australia, United States, United Kingdom etc.
Africa
Gulf countries
United states of America
Japan
Canada
Australia
2.7 Compititors

Indian spices are famous all over the world for their rich taste and unique flavour. India
produces variety of spices all across the country varying with the climatic conditions. India
has been cultivating spices for ages and also exporting them to other countries around the
world. Indian spices add to the taste of food, giving it a delicious flavour and making it
absolutely yummy. The most popular Indian spices used are Asafoetida (Hing), Bay leaves,
Cardamom (Elaichi), Cayenne pepper (Lal Mirch), Cinnamon (Dalchni), Cloves (Luong),
Cokum, Cumin (Jeera), Fennel (Soonf), Fenugreek (Kasuri Methi), Mango powder
(Amchur), Mint (Pudina), Nutmeg and mace (Jaiphal and Javitri), Onion Seeds (Kalonji),
Saffron (Zaffran) and many others. Here is a list of the most popular brands of India (Indian
Masala Brands) which produce Indian Spices.

 RAMDEV

Ramdev is located at Changodar near Ahmedabad, the commercial capital of

Gujarat. Ramdev has spacious, sophisticated and ultra hygienic plants spread over a span
of 56400 sq. yards. The finest of Indian machines with a cleaning and processing capacity of
more than 60,000 kilograms every day, work to meet the global spice market demands.The
entire process from procurement to processing is handled by a technical team of world class
quality control experts. All products are packed to perfection under strict hygiene
conditions. And finally, every pack is subjected to multiple quality checks before dispatch.
  EVEREST

Everest Spices is an Indian manufacturer, distributor and exporter of ground spices and spice
mixtures under the brand name Everest. It is India’s largest spices brand based in Mumbai.
More than 20 million households use Everest spices regularly. The brand is stocked by
400,000 outlets in more than 1000 towns across India. Everest is a major exporter to the US,
the Middle East, Singapore, Australia, New Zealand, East Africa and other countries. More
than 3.705 billion packs of everest sold each year. There more than 42 blends under the
Everest brand name.

 MDH

Mahashian Di Hatti Limited is an Indian manufacturer, distributor and exporter of ground

spices and spice mixtures under the brand name MDH. It specializes in several unique
traditional blends of spices suitable for different recipes. The company was founded in 1919
by Mahashay Chuni Lal as a small shop in Sialkot. It has since grown in popularity all over
India, and exports its products to several countries. It is associated with Mahashay Chuni Lal
Charitable Trust. The MDH brand name is very well known throughout India.
  CATCH

Catch Spices is India’s foremost spices brand known for its matchless product quality and
innovative approach. Catch spices are ground using the unique state-of-the-art Low
Temperature Grinding (LTG) technology, which prevents the evaporation of volatile &
delicate oils from spices. Catch Spices thus retain the original aroma and wholesome flavour
of authentic spices. The complete assortment comprises of a variety of salt and pepper
sprinklers and a diverse range of whole, ground and blended spices. Catch Spices are packed
in food grade metal-lined cartons, flexible laminates and convenient composite cans available
in a variety of pack sizes.

 MOTHERS RECEIPE

Mothers Recipe was founded by Shri Haribhai V Desai who initiated the business operations
in 1901. Today, Desai Brothers Limited stands as a Rs. 550 crore company and one of the
largest employers in the nation. Desai Brothers Ltd holds a strong presence in the global
arena especially in the Middle East, Far East, Australia, UK, Canada and US, being one of
the largest providers of traditional Indian kitchen taste exported to more than 30 countries in
the world. Mother’s Recipe offers wide range of products made.
2.8 Product Range

Spices in the days of yore meant a few like pepper, cloves, cardamom, and ginger, to name a
few. Being one of the first to introduce spices in various attractive and convenient consumer
packs, Satvam has set a new trend in the Indian spice market. Today, with the world
becoming a village, different cuisines across the globe have transcended borders and our
product portfolio too has expanded to cater to international palates.

Our product repertoire includes Basic Spices, Premium Basic Spices, Asafoetida (Hing),
Blended Spices, Premium Blended Spices, Instant Mixes.

 Basic Spices

Spices are the common thread that bind us together in a country with myriad traditions and
cuisines. Indian food had always been rich in flavour and complexity and the reason for that
is the judicious use of spices. These not only enhance the flavour and aroma of the food but
have numerous health benefits as well. Cumin, Chilli, Coriander and Turmeric are
extensively used in Ayurveda as well

Chilli Powder, Turmeric Powder, Coriander Powder, Cumin (whole), More...

 Primium Basic Spices

The champagne of basic spices. The best of select varities chosen for their strength, flavour
and colour. When only the best will do. Just a pinch will be enough to elevate your food to a
gourmet category.

Chilli Powder, Turmeric Powder, Coriander-Cumin Powder

 Blended Spices

The best of spices in the most frequently used blends in your kitchen. To spice up everything
from your morning cuppa down to a delicious dinner. Uniformly blended so that you don’t
have too much to worry about when it comes to spicing up your food.

Achar Masala, Kanda Lasoon Masala, Garam Masala, Sabji Masala, More...
  Premium Blended Spices

Whatever your family may be in the mood for today, Ramdev is here to make your life
simpler. With uniformly blended products that help you prepare all kinds of tasty eats right
from the simple pani-puri to the delightful curries. With the Ramdev range of Premium
Blended Spices you are a master of all cuisines.

Garam Masala, Tea Masala, Pavbhaji Masala, Chhole Masala, Sambhar Masala,
Amchur Powder, Black Pepper, White Pepper Powder and many more...

 Hing

The largest selling Hing in India. When you take care to source the best of raw material from
the mountains of West Asia and carefully compound it using a scientifically tested process
you get a Hing that is second to none. The whole country agrees.

 Instant Mix

Helping Indian homemakers satisfy the often conflicting objectives of health, hygiene and
taste are the range of Ramdev instant mixes. Mixes created using carefully balanced
ingredients as per chefs recipes. A taste that will leave you coming back for more.

Readymade Mixes for Gota, Khaman, Dalwada, Dahiwada, Idli, Dhokla, Dhosa,
Gulab Jamun, Methi Gota, Handvo, Bhajiya and many more...

 Institutional Special

Chilli Powder, Turmeric Powder, Coriander Powder, Garam Masala, Udad

Papad, Mini Papad, and many more...
 Chapter 3
Marketing Department

3.1 Introducation To Marketing Management

“Marketing management is a process of planning and executing the conception, pricing and
promotion and distribution of goods, services and ideas to create exchanges with target
groups that satisfy customer and organizational objectives.”

 OBJECTIVES OF MARKETING MANAGEMENT

Creating new customers.

Satisfying the needs of customers.
Enhancing the profitability of business.
Raising the standards of living people.
Determining the marketing mix.

 STEPS IN MARKETING MANAGEMENT PROCESS.

Setting the marketing objectives.

Analyzing marketing opportunities.
Researching and selecting targets marketing.
Designing marketing strategies.
Planning marketing programmes.
Organizing, implementing and controlling the marketing efforts.
 3.2 Marketing Channel

3.3 Marketing Strategy

Satvam nutrifoods have their own marketing strategy. Each of the products of satvam has a
different slogan with names, people have got different identities in the market from slogans
of their products, not by name.

 Chilli Powder- TUJHE MIRCHI LAGI TOH MAIN KYA KAROON?

 Turmeric Powder- HALDI KE HAZAAR GUN,USME SE EK SHAADI KA
SHAGUN
 Coriander Cumin Powder- DHANIYA JEERA KI JODI, JAISE JAI-VEERU KI
YAARI
 Kasuri Methi- BIWI SE CHEF BANA DETI,BAS ZARA SI KASURI METHI
 Coriander Powder- DULHE SE BOLI DULHANIYA,YAAD SE LANA DHANIYA!
 Cumin Powder- ZOR KA TADKA JEERA SE LAGE!
 Kashmiri Chilli Powder- CURRY WITHOUT KASHMIRI CHILLI ? DON'T BE
SILLY!
 Black Pepper Powder- YEH HAI KALI MIRCH MERE YAAR, ISKE DESI
NUSKHE HAZAAR!
 White Pepper Powder- THAKUR SE BOLA GABBAR, CHINESE IS BETTER
WITH WHITE PEPPER!
 Dry Ginger Powder- KHANE MEIN SAUNTH,ZABARDAST TAAKAT DETI HAI
BY GOD!
 Dry Mango Powder- JAANI YE AMCHUR HAI, DAANT KHATTE KAR DEGA!
 Garam Masala Powder- EK CHUTKI GARAM MASALE KA SWAD TUM KYA
JANO PAMESHBABU
 Tea Masala- TEA PE GOSSIP, AUR CHAI PE CHARCHA
 Kichen King Masala- SARA SHEHER MUJHE KICHEN KING KE NAAM SE
JAANTA HAI
 Pav Bhaji Masala- MIYA BIWI RAAZI, TOH MAST BANEGI PAV BHAJI
 Chhole Masala- LUV SHUV TEY CHHOLE BHATURE
 Chaat Masala- CHATPATA HO TOH CHAAT MASALA JAISA HO
 Sambhar Masala- AREY O SAMBHAR,KITNI IDLI THI RE?
 Pani Puri Masala- BHAIYA, DUS KI PANI PURI BANA DO
 Jaljeera Masala- JALJEERA TOH ABHI BAAKI HAI MERE DOST
 Chaas Masala- GUJARAT WAALI PYAAS,KHANE KE SAATH CHAAS
 Sabji Masala- MERI RASOI MAST HAI KYUN KI MERE SABJI MASALE MEIN
DUM HAI
 Biryani Masala- KHUSH HO JAYEGI RANI KHAAKE PULAO BIRYANI
 Undhiyu Masala- UTTARAYAN MEIN YE UNDHIYU MASALA BADA HAI
MAST MAST
 Gulab Jamun- SABAR KA PHAL GULAB JAMUN HOTA HAI
 Khaman- HUM DIL DE CHUKE KHAMAN
 Methi Gota- PATJHAD SAWAN YA HO BAHAR METHI GOTA MILEGA
POORE SAAL
 Dhokla- DHANDHE MEIN ROKDA AUR KHANE MEIN DHOKLA
 Gota- DUBLA HO YA MOTA SAB KA FAVOURITE GOTA
 Dalwada- BAS BAARISH HO ZARA AUR SAATH MEIN HO DALWADA
 Basundi- BINA BASUNDI KE TYOHAAR,BAHUT NA-INSAAFI HAI YAAR
 Dahiwada- KAMBAKHT DIL ZID PE ADAA, ISS CHAHIYE DAHIWADA!
  Dosa- JAB TAK RAHEGA DOSA MEIN AALOO, TAB TAK RAHEGI TU MERI
SHALU!
 Handvo- EAST OR WEST, APNO HANDVO IS THE BEST
 Idli- CHENNAI HO YA DILLI, KHANE MEIN HO IDLI
 Rava Idli- CHAI KI KITLI, AUR BREAKFAST MEIN RAVA IDLI
 Achar Masala- TEST ME TO HUM SABKE BAAP LAGTE HAI, NAAM HAI
ACHAR MASALA
 Hing- HING IS KING!

3.4. Job Responsibilities

 Sales Representive

Achieve decide sales target.

Increase productivity and placement.
Product wise / pack wise sales and scheme/non scheme product sales.
Distributor’s payment position (to the company and to the market).
Work as per W.O.L
Check physical stock / stock register / bill file/ letter file regularly.
In absence of SR, has the distributor worked properly or not? Check it.
Scheme execution and checking.
Focus on competitors activities.
100% implementation of company policies.
Proper use of POP.
Work as per P.J.P. / market working on particular day by particular person.
Distributor written communication regarding its problem and solve it in time.

 Sales Supervisor
Achieve decide sales target.
100% implementation of company policy.
Scheme execution and checking.
Check & follow up distributors administration work with branch. (Stock, orders,
payments, schemes status, articles/free packs follow up etc.).
Distributor’s investment. (Looking to the target and market forecast, beats etc...)
 Plan &follow up.
Cross check S.R/ distributor work.
Development report with key selected (at least 5) retailers in each beat/ market.
Increase productivity and placement position.
Search new beats and distributors.
Sales team reporting.
Follow up punishment & reward system.
Monitor competitors.
Distributors written communication regarding its problems and solve it in time.

 A.S.M/ A.R.S.M/ R.S.M

Achieve decide sales targets.

100%implementation of company policy.
Target planning and implementation.
Scheme planning and proper implementation.
Transfer the managements view and philosophy to the team. Train sales team and
distributors accordingly.
Ask yourself:
Why am I doing this?
Is there any better way?
What next?
Does my action generation profit for the company?
Deliver practically in the market what you convey to the team and distributors.
Take follow up of tasks given further.
Deliver creativity and its positive results to the company and to the team in the long
run.
Develop distributors for call to call retailing.
Evaluate competitors on the basis of information and cross check their activities.
Sales team reporting.
Follow up of punishment & rewards system.
Branch administration. (Follow up of H.O/ G.M.M. office).
Sales VS. Expenses analysis.
  Sales Distribution

They have allocate a particular day from the week to each district to order the goods
needed and are dispatched accordingly.
If they order the goods other than the allocated day then no transport allowance or
responsibility of goods is taken by the company.
They have bifurcated the goods into 5 groups of their product to distribute with
distributors as per their order made:
Centerwise,north,south,saurastra and kutch.

3.5 Company Policy

1) Interest on deposits:

9% annually
Interest is paid at the end of every year by credit note.

2) Credit:

First 10 deals will be pay by advance draft

Payment must be done within 7 days of its dispatch from the company.

3) Payment:

Draft by the name of” satvam nutrifoods ltd “ Ahmedabad must be sent.

4) Delivery:

Company will deliver the goods till the decided go down.

5) Market visit:

Every week on decided particular day at particular places, decide head person will be
there with stock will go to meet every retailer and will distribute it.

6) Delivery vehicles:
 In area having 3 days or more working hours must have 3wheeler tempo.

7) Order/Stock:

As per the day decided by the company policy, every week stock should be order seeing
to the market need of 15days .The order must be sent in written form to the company
mentioning the present stock in godown and stock needed.

8) Petrol allowance: If the loaded rickshaw is used for sales of the company’s good then
only as per the financial year at the ending of the quarter, allowance will be given by the C.N.
as mention below.

9) Octroi:

company will only pay octroi once a year.

10) Commission: on the printed price.

Sr Products COMMISSION
no.
Distributors Retailors Total
1 CTCC 7.5 15 22.5

2 Blended and Premium Spices 8.5 19 27.5

3 Hing 8.5 19 27.5

4 Instant mix 8.5 15 27.5

5 All Institutional Product 6 12.5 18.5

11) Price up/down:

if their will any change in the price then it will inform as per below
(A) When price increase: during subsequent price rise it’s not
- possible for the company to inform about increase of price in advance. So,
from the day new price would be kept in process will be informed.
 (B) When price decrease: during the subsequent fall in price before a week it
will be informed.

12) Return earn on the investment:

we seen the commission given on the printed price.

13) Replacement:
(A) Product of Satvam which has been expired must be send to the company
within two months. Otherwise it won’t be replaced. Same product will be
replaced in the place of the product sent back. No change in price will be taken or
given.
(B) In instant mix product packet on last year sell of 5% replacement will not be
taken.
(C) Packet cut by cat will not be replaced in any case.
14) Stock letter:
as per the company stock letter should be filled every day.
15) Food safety act standard authority of India (FSASAI)
(A) Every distributor decide safety standard authority of India as per decide
rules and regulation godown should be maintain as per the schedule (5) and to
control the management of godown.
(B) In future as per the decided rules food safety rules and regulation are
improved then every distributor have to change their rules regulation where
necessary.
(C) Eatable foods business engaged ever businessman have to compulsory take
license as per the food safety act. If you are already having the license then its
documents photo copy and registered number must be send to the company.

3.6 E – Commerce

a) Satvam has its own online store and which is:

https://www.satvamnutrifoods.com
b) Company has tie up with online stores.
a) Amazon
 Where the logistics partner of the company are:-
1. westwind logistics
2. feedforward logistic
exporters are not fixed.
 Logistic partner of Satvam means the intermediary between the company and customer.
 The corporate website is on “wordpress” platform.
 Payment methods for online shopping are:
1. Cash on delivery
2. Card
3. Online Banking
 Social media partners are:-
1. Facebook
2. Twitter
3. Pinterest
4. LinkedIn
 Stock keeping unit is needed to differ our product from the other products. If bar
code is not there then new can be given or product can be sold without bar code
but stock keeping unit is needed we can say it is mandatory.
 Identification of our product from other product is brought by the stock keeping
unit.
 Stock keeping unit is needed to differ our product from the other products. If bar
code is not there then new can be given or product can be sold without bar code
but stock keeping unit is needed we can say it is mandatory.
 Identification of our product from other product is brought by the stock keeping
unit.

Google analytics

 It is the online campaign followed by the company which are:-

 Adverts campaign
  Pay per click(ppc)
 Pay per click:-it means bid is done for the particular product. The number of the product
get click in online websites that much time the particular bided money is deducted
from site with which we are tied up.
 The campaign on the social media searched on the particular website and the product of
Satvam if clicked has a biding between each other company the website.
 It is depended on the click of the particular product the number of clicks that much time
the bid money is deducted from the amount.
 Mostly e-commerce is for that places where SATVAM is not there and the customers
want to buy our products so we can sell through our online store.

3.7 Distributors

 In city, the distributor goes to the retailer and asks for how much goods need and
whatever he wants the distributor provides it him there itself as he has goods with
him.
 But in villages, the distributor doesn’t go with goods to the shops there he goes for
booking of goods which and how many the booking is done and later on the good is
delivered on particular time given. Because in villages the need of products can be
less compared to city.

 Order
Taking:
Work of distributors

1. Daily telephone follow up with the sales team member on their market work
and follow up with Gujarat distributors.
2. Consumer/retailer/distributor complaints/inquiry that are received and follow
up.
3. Check and verify T.A/D.A statements of the Gujarat sales team.
4. Competitor price lists comparison statements are counter checked and verified.
5. On a monthly basis the following reports are prepared:
a) Maintain sale team’s tour program report.
b) Absence/presence report.
c) Update all data related to team members/distributors.
d) Maintain working order list of Gujarat.
6. Attend to Gujarat distributors who come to head office personally.
7. Co-ordinate with plant and with various other departments on problems/issues
related to the Gujarat sales team/ distributors.
8. Co-ordinate with on billing work related to Gujarat distributors.
9. Attend to Gujarat distributors who come to head office personally.
10. Co-ordinate with plant and with various other departments on problems/issues
related to the Gujarat sales team/ distributors.

3.8 Billing
 If distributor has 5 lakh turnover up gets refused of tax refund of tax from government.
 Both company and the retailer takes tax from the distributor so because of that
distributor takes it from the government.
 The privacy is fixed for distributor and the retailer to take from distributor and of
retailer take from the customer.
 Daily sales report is calculated at which the end of the month which is passed to the
head department and taken on the notes.
 Even everyday sales report is calculated on the next day when the bill is given by the
dispatch department to the billing and that will be shown to the head this will be the
closing of the day.
  This all brings 12 months sales report and shows the company’s sales report of the end
of the year

3.9 Payment

 If payment is delayed on from the given time then 24% interest on the bill is taken.
 Credit time period is given 7 days to the distributor.
 Late payment more than 4 times then the distributor becomes advance payer throughout
the year.
 If the bill is sent on the credit limit period in courier takes days to deliver then that will
be counted in credit time period.
 Chapter -7
Conclusion

Nowadays, the competition in spices market is also growing very high and the companies
competitors are many in gujarat and out of gujarat also. but as we are market leader in basic
spices so far that prefer our brand only. The company takes care about the quality of the
product being same from years and yes it is same till now date. The company’s main base is
marketing department though the company doesn’t need to advertise much about the
products as other competitors like uttam, kitchen express, MDH, Badshah, and etc companies
are doing as more because the image from years company has. the copany have instant mixes
makes the coustomers work easier and it saves time also to prepare such dishes like gulab
jamun, idli, dosa, Handvo, pizza, Khaman, etc. the companies export basket is also very huge
as products from here exported for the traditional and Indian taste people want in foreign
countries.Even companies way of working in every department is particular in their work and
the way of making target for every product and yearly monthly and even for the production
how much to be produced and when to stop the production this helps to have a control on
every things and even saves money and the raw materials by saving not to produce excess
finished goods .

Bibliography
https://www.satvamnutrifoods.com/
www.foodprocessing.com

www.scribd.com

www.teacoffeespiceofindia.com

www.indianspices.com

www.transparencymarketresearch.com

www.tradeindia.com