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    Research Plan For BCG Design Virtual Internship

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    Tessy
    This research plan outlines user research activities to understand the personal banking experience of young millennials for an Indonesian bank. The objective is to discover users' motives for using particular banking systems and identify pain points. Desired outputs include research reports, user personas, and sketches. Activities include user interviews with questions about bank usage, motivations, and issues. A survey will also be conducted asking users to rate their bank and suggest improvements. The research aims to help the bank better understand what users want from their banking experience.

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    Research Plan For BCG Design Virtual Internship

    Uploaded by

    Tessy
    117 views2 pages
    This research plan outlines user research activities to understand the personal banking experience of young millennials for an Indonesian bank. The objective is to discover users' motives for using particular banking systems and identify pain points. Desired outputs include research reports, user personas, and sketches. Activities include user interviews with questions about bank usage, motivations, and issues. A survey will also be conducted asking users to rate their bank and suggest improvements. The research aims to help the bank better understand what users want from their banking experience.

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    Research plan for BCG Design virtual Internship

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    This research plan outlines user research activities to understand the personal banking experience of young millennials for an Indonesian bank. The objective is to discover users' motives for using particular banking systems and identify pain points. Desired outputs include research reports, user personas, and sketches. Activities include user interviews with questions about bank usage, motivations, and issues. A survey will also be conducted asking users to rate their bank and suggest improvements. The research aims to help the bank better understand what users want from their banking experience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    117 views2 pages

    Research Plan For BCG Design Virtual Internship

    Uploaded by

    Tessy
    This research plan outlines user research activities to understand the personal banking experience of young millennials for an Indonesian bank. The objective is to discover users' motives for using particular banking systems and identify pain points. Desired outputs include research reports, user personas, and sketches. Activities include user interviews with questions about bank usage, motivations, and issues. A survey will also be conducted asking users to rate their bank and suggest improvements. The research aims to help the bank better understand what users want from their banking experience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    RESEARCH PLAN

    FOR AN INDONESIAN
    BANK

    The materials contained in this presentation are designed for the sole use by the board of directors or senior management of the
    Client and solely for the limited purposes described in the document. The materials shall not be copied or given to any person or
    entity other than the Client (“Third Party”) without the prior written consent of BCG.

    BCG Platinion | 21 September 2021 | 1


    ABOUT THIS RESEARCH
    Project Background
    We want to understand the personal banking experience of young millennials for and Indonesian bank.

    Research Objective
    The main objective is to discover the user’s motive to using a particular banking system consecutively and also learn
    about the pain points they encounter with these banking systems. Also, we would uncover the most used banking
    system to understand what they do right or wrong.

    Desired Output / Deliverables


    - Research Reports
    - Personaes
    - Sketches
    Detailed Research Activities

    Activity #2: User Interview o Which of the banks platforms do you


    - th
    Timeline: 7 March,2022 frequently use and share any
    - Roles & Responsibilities: UX Researcher challenges you may have.
    - Key Questions to ask: o What do you like about this bank and
    o What bank do you use? Which of their what improvements will you like to
    platform do you mostly use and how see.
    well does it serve you? NOTE; These are survey (close ended)
    o What is the motivation for using the questions so they will mostly come with
    bank you use? options for the user to pick from
    o What issues do you usually - Participant Mix:
    experience with your current bank.
    Participant Requirement #
    - Participant Mix:
    Recent Graduates 5
    Participant Requirement #
    International Remote Worker 3
    Business Owner 1
    Traders/Business Owners 7
    International Remote Worker 1 Total # 15
    Salary Earner 1
    Total # 3
    Activity #3: Surverys
    - Timeline: 8/9th March, 2022
    - Roles & Responsibilities: UX Researcher
    - Key Questions to ask:
    o What bank do you currently use, rate
    the bank on a scale of 1-5

    The materials contained in this presentation are designed for the sole use by the board of directors or senior management of the
    Client and solely for the limited purposes described in the document. The materials shall not be copied or given to any person or
    entity other than the Client (“Third Party”) without the prior written consent of BCG.

    BCG Platinion | 21 September 2021 | 2

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