GURU PRASANNA R.

TANTRY
[email protected] | 98250 36495

JOB OBJECTIVE

Desire to occupy a Strategic Branding Chief position in an organization where my ability to effectively design
and deliver communication campaigns and manage media budgeting will be utilized while working with the
top management of the company to realize a desired objective.

PROFILE SUMMARY

 Strategic marketing and communications expert

 B2B and B2C branding communication specialist

 A competent professional with 15+ years of experience in Advertising, Branding & Marketing Communications
for B2B & B2C clients, Media Planning, Brand Management, New Business Development, Corporate
Communications and Marketing Research
 Drive client strategy and the primary client contact for all key clients, ensuring the agency provides a lead
agency role
 Drive business growth through existing clients, developing a proactive action plan for all key clients
 Produce and deliver against an agreed account plan and budget
 Hands-on experience in devising advertising communication strategies for improving brand visibility and
achieving the desired results for clients
 Developing Pitch Presentations for new client acquisitions
 Skilled in enabling a synergy in communication, consistency in message as well as achievement of
communication activities within corporate identity guidelines for B2B companies
 Monitor and review the processes and skills of the team ensuring the clients receive the best in class service
 Leading research teams on market research / prospect generation efforts towards overall business
development and sales efforts
 Lead the team, offering direction and support, ensuring the agency have the correct level  of skills to grow the
accounts

CORE COMPETENCIES
 Integrated Marketing Communication  Coffee Table Books
 Brand Management-B2B and B2C  CIP and CIM (Corporate identity Programme and
 Advertising Campaign Planning Corporate Identity Management)
 Media Planning  Business Development
 Consumer Research - Insight Analysis  Training & Mentoring
 Annual Reports
 Corporate Sustainability Reports
 ORGANISATIONAL EXPERIENCE- CURRENT

March 2019 – TILL DATE with MARSHMALLOW, Ahmedabad as Head - Corporate Reporting and Account
Planning

Corporate Brand Management

 Augment awareness of the Client Organization based on the company's vision, key strengths and business strategy.
Build a preference for the company's offerings
 Creating and implementing successful branding and marketing initiatives. Planning initiatives to improve visibility
and achieve business objectives of the Client Organization
 Successful implementation of the projects; successful activity every quarter besides long term projects. Planning
and supervising brand campaigns and communication plan
 Position the company's senior management and spokespersons as thought leaders in the industry. Handle media
crisis if any. External Communication - Media, PR, Events & Sponsorships
 Improved engagement with the employees while ensuring all communication adhere to the appropriate standard
and guidelines Internal Communication
 Design and co-ordinate media campaigns, advertising and all kind of PR visibility on mass media (print, outdoor &
television), digital, online and social media and Corporate Reporting - Annual Reports, Corporate Sustainability
Reports.

Strategic Planning

 Compile, develop and execute the client's marketing plan, in line with the business strategy as decided and
communicated by the firm's management
 Contribute to the development of the marketing strategy and manage the detailed marketing plan as per a defined
schedule
 Strategize, execute and monitor all brand visibility implementations across all ATL, BTL. Outdoor, Digital & Social
Media platforms
 Lead and develop a team to implement successful brand audits, compliance & internal audits across all brand
extensions and platforms with due record keeping and audit trail

ORGANISATIONAL EXPERIENCE- RECENT

March 2014 – July 2018 with MARSHMALLOW, Ahmedabad as Account Director- Creative Services
Also a Member of Corporate Leadership Team

Key Result Areas:

 Managing 20 + clients along with a team of 35 Advertising Communication Professionals for creative planning &
strategic activities across all channels
 Understanding relevant target audiences, developing communication, creative, media and activation strategy for
new and existing clients 
 Exploring & developing effective touch-point mediums for promoting brands at the best; conducting competitor
analysis by keeping abreast of market trends & competitors to achieve market share metrics
 Conceptualizing & implementing innovation concept, promotional activities as a part of brand building & market
development efforts
 Handling end-to-end ownership of the product line, identifying market requirements, define the product vision,
create preliminary design concepts & drive the implementation of the overall product roadmap
 Supervising, mentoring & training personnel ensuring optimum performance to deliver quality services in market
 Planning individual / team goals to achieve preset targets within constraint time, quality & cost parameters
 Developing & monitoring client’s marketing strategy, applying market relevant decisions, pitching new clients by
presenting brand strategy, creative & marketing communication plan
 Working closely with senior clients to assess their business, marketing & media needs, providing the strategic vision
for their efforts and identifying opportunities to expand agency involvement in client’s marketing efforts
 Coordinating with agency leadership to implement new product offerings, strategies and approaches for clients
 Overseeing client & account financial requirements such as budgeting, staffing needs, media schedules, budget
reconciliations and account financials
 Facilitating & developing effective relationships between the agency & external groups (e.g., creative, web
operations, production), both client-side as well as within other agencies
 Preparing the documentation, assisting customer service team regarding customer issue and other operational stuff
Achievements:
 Successfully handling the brand strategy of major clients such as m1 Order – Mobile App for b2B, Gujarat Gas
Company Ltd , Shree Cement , Adani Gas, Radisson Blu Hotel, Country Inn and Suites, Manpasand Beverages, ZYDUS
Hospitals, Gokul Agro Resources, Xylem, Netafim, Urmin Food Products- Bansiram Namkeen, Kitchen Xpress –
Blended Spices, Namkeens, Pickles etc, Phenix Construction Technologies, E Info Chips, Ahmedabad University
 Implemented process enhancement initiatives through measures such as TIMESHEETS that resulted in faster
turnaround time and better ROI calculation for each client
 Launched Exhibitions and Events division

PAST EXPERIENCE

INTERICS DESIGNS, PUNE

Account Director - Creative Services - Jun’13 - Jan’14

Key Result Areas:

 Identified the target segment, positioning. (while developing concepts), aimed at creating strong primary &
secondary networks, thereby increased volumes of diverse products / service
 Implemented the proprietary Brand Development Programme : “ Frugal Branding” for SMEs
 Developed & executed strategic plans, organized process, launched and sustained new brands from inception till
successful completion
 Designed comprehensive marketing communication plans that included complete campaign planning, directing
communication strategy (concepts & research) and creative development process
 Planned & implemented marketing plans for augmenting the business volume by enhancing brand visibility & recall
in conjunction with operational requirements

MSL GROUP C+, a PUBLICIS GROUPE COMPANY, AHMEDABAD

Associate Account Director - Creative Services - Dec’07 - May’13
Key Result Areas:
 Led & supervised the team of 6 members in the servicing department to ensure efficiency in business operations &
meeting of targets
 Handled entire product marketing, marketing communications, promotional events and advertising activities
 Managed more than 15 clients in diverse sector such as Industrial, Hospitality, Healthcare, FMCG, Education and
Retail
 Created Corporate Identity Programs, B2B Communication Strategies, Brochures, Annual & CSR reports, Corporate
Films, TVCs, Exhibitions, Road Shows or Tableaus, etc.
 Developed marketing plans & advertising strategies based on the analysis
 Performed budget planning & bifurcation according to market size and perceived output from the markets
 Built & maintained relationship with new channels/clients and ensured year to year business growth
 Looked after service operations for rendering and achieving quality services

Achievements:
 Successfully handled major clients such as Gujarat Gas Company, Adani Gas, Radisson Mili Chai (Wagh Bakri Tea
Group), Kitchen Express, Nilons, Doshion Veolia, Water Solutions Pvt. Ltd., Electrotherm, Sadbhav Engineering,
Phenix Construction Technologies, Proflex Roofing Systems, etc. and increased the company revenue
 Managed major key clients such as Sterling Hospitals, SAL Hospital, Shalby Hospital, Forever Jewellery, Radisson
Blue Hotel, Seasons Club & Resorts, St. Laurn Hotels or Royal Orchid Hotels, etc.
 Designed & developed Exhibition Stall of Gujarat International Financial Tec City at VGGIS 13
 Planned, designed & developed the Tableau of Gujarat International Financial Tec City 2012
 Prepared, designed & developed the Tableau of Adani Hazira Port Ltd. in 2011
 Planned, implemented & supervised the production of the TVC of MILI Chai featuring leading actors like Mohan
Joshi, Nishi Gandha Vad, Neelu Kohli, Deepa Parab
 Planned & implemented Internship Programs within the agency which improved employee productivity

PREVIOUS EXPERIENCE

2005 - 2007 with Hanmer Advertising Pvt. Ltd., Ahmedabad as Team Leader - Creative Services
2003 - 2005 with Identity Communications, Ahmedabad as Group Head – Client Service
2000 - 2003 with MA Marketing & Advertising Pvt. Ltd., Baroda as Senior Executive - Client Servicing
1999 – 2000 with Deshbandhu Group of Publications, Raipur as Branch Manger
1998 - 1999 with Nava Bharat Group of Publications, Nagpur as Business Development Executive

EDUCATION
 P.G. Diploma in Business Management , Baroda, Gujarat in 1993
 B.Com (Accountancy & Auditing) from M.S. University, Baroda, Gujarat in 1992

PERSONAL DETAILS
Date of Birth: 9th March, 1972
Languages Known: English, Hindi, Marathi, Gujarati, Kannada
Mailing Address: H - 102, Sureel Willows, Bopal Ghuma Road, Ghuma, Ahmedabad - 380058