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Income (q4 or 3) 3.000.000-5.000.000 6.000.000-7.000.000 7.000.000-10.000.000 2. Gender 3. Who (Specific) 4. Job 5. How Often Buy Coffe

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Trần Xuân
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16 views3 pages

Income (q4 or 3) 3.000.000-5.000.000 6.000.000-7.000.000 7.000.000-10.000.000 2. Gender 3. Who (Specific) 4. Job 5. How Often Buy Coffe

no

Uploaded by

Trần Xuân
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Income (q4 or 3)

3.000.000-5.000.000
6.000.000-7.000.000
7.000.000-10.000.000

2. Gender

3. Who (specific)

4. Job

5. How often buy coffe


One a week

More than one

6. How much they feed comfot to pay for a coffe

20.000

22.000

25.000

30.000

7. Would you like sweet cake or prefer saltine crackers

2
Brain storming:

1. Using waste product to recycling and decorate


2. Creating unique formula for one or two product: like recipe of
coffe. The coffe shop
3. Rent a house in the alley but have a good view (reduce the
cost of the rent)
4. Using technology to promote the store, also create %
discount and multiple event

Place:

1. House in alley but have a floor, also need the space


2. The house also have to near the place which have a good view: like
lake, park, small restaurant
3. House need to cheap so we could invest money to another channel

Prepare:

1. Decorate stuff
2. Material: like coffe, cake,….
3. Price: depend on the place we open the store, so we
conduct the survey to make sure people feel well with
their budget
Idea implemention:

1. Build the decorate and recycle to make sure maximum the amout of money
2. Buy material, which also very important to start at the beginning, make the brand well-known by
the drink. After that, we could sell the bundled items
3. Promote: using all of the channel, for the first step, using facebook and large of social media is not
effective, for that reason. We using the promotion by the customer check-in, after that, they will
get the bundled items like small cake.
4. After get enough loyal customer, we using media channel, also extend the service.

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