Financial Ratio Analyses and Their Implications To Management
Financial Ratio Analyses and Their Implications To Management
Financial Ratio Analyses and Their Implications To Management
Learning Outcomes:
3. explain fully and distinguish the limitations of financial ratio analyses; and
4. perform the steps in doing financial ratio analysis, interpretations, conclusions, and draw the
implications based on the results of the applied ratios.
Learning Contents
Chapter Prologue
Ratios present relationships between two variables. Financial ratios, therefore, refer to
the relationships between financial statement items or accounts expressed in mathematical
fashion.
Industry ratios are averages developed by a group of experts involved in research. These
empirically-based ratios are used as standards in financial statement analysis. Industries have
their own peculiarities; hence, experts developed ratios that are suitable for that industry. Since
this task is too tedious, analyst resorts to using ratios of competitors, which are readily
available.
Results derived from the computation of ratios could be presented as a percentage (%),
a fraction (1/4), a peso amount (P25.50), or a relative ratio (2:1).
ILLUSTRATIVE EXAMPLE
Let us use the figures of Riel Corporation in Chapter 3 as example. Assume further that
Riel Corporation is a leading department store of fashionable clothes and apparels with five
strategic branches located in the metro.
In this example, provided is the computation of the ratios for the current year. Compute
the ratio for the previous year.
Riel Corporation
Comparative Statement of Financial Position
December 31, 2025 and 2024
2025 2024
Assets
Current Assets
Noncurrent Assets
1,014,082 966,290
Current Liabilities
Trade & Other Payables
Preference Shares
P100 par
135,000 135,000
2025 2024
In doing the analysis we shall cover the company status in terms of:
I. Liquidity/short-term solvency – pertains to the firms’ ability to pay any immediate and
incoming cash disbursements (payment of payables and operating costs and expenses).
II. Asset utilization liquidity analysis – measures how often the turnover of accounts
receivable, inventory, and long-term assets is. Stated differently, we measure the
liquidity of assets, namely: accounts receivable, inventory, and long-term assets. Along
with this, we also measure how efficient management use these assets.
III. Debt-utilization (leverage) ratios – estimates the overall debts status of the firm in light
of its asset base and earning power. We also measure the company’s ability to pay
interest and other fixed charges such as rent and payment of investment funds like
sinking funds, redemptions, pensions, etc.
IV. Profitability ratios – measures the firm’s capacity to earn sufficient return on sales, total
assets, and owners’ investment.
Solution:
Liquidity/Short-term Solvency
1. Current ratio
Current assets of P870,828
(2025) = = 2.23:1 or 223%
Current Liabilities of P390,508
Current ratio of 2.23:1 can be interpreted to mean that for every P1 of current
liability, the company has P2.23 current assets to pay it. This result may at times be considered
as favorable and satisfactory. It indicates that Riel is able to pay their current maturing debts,
with P1.23 to spare for every P1 of liability they have.
Another asset that some analysis do not use in the computation of current ratio is
prepared expense. The reason is because they are not sources of cash. It represents the
consumption or use of future benefits like prepaid rent or prepaid advertisement. Consumption
of these does not entail cash inflow but recognition of expense for the company. So, a current
ratio with significant amount of prepaid expenses may not necessarily mean that the firm is
capable of paying current maturing obligations.
On the other hand, a company with a low current ratio may be able to pay current
maturing debts because the composition of its current asset is easily convertible to cash like
having collectible receivables and highly salable trading securities.
It is recommended to see whether the said ratio is favorable or not by comparing it with
the firm’s competitors or with the firm’s trend of liquidity over a period of 5 years.
b. If the previous current ratio is 1:1 and there is an increase or decrease of the
same amount on both the total current assets and total current liabilities, it shall
have no effect on the new current ratio or the new current ratio will be the same
as the previous. To prove this, see the example below.
Components Previous current Increase (decrease) New current ratio
ratio
c. If the previous current ratio is positive (current assets > current liabilities), and
there is an increase by the same amount in both total current assets and total
cur-rent liabilities, the ratio shall decrease and vice-versa. The opposite will
occur if the previous current ratio is negative (current liabilities > current assets).
Components Previous current Increase (decrease) New current ratio
ratio
(2025) =
Note: For the 2024 receivable turnover you may use the ending inventory of 2014 as the average
inventory.
High receivable turnover rate does not automatically mean good or efficient
collection of the company. The high turnover rate could be caused by any of the following:
2. For Inventory
The inventory turnover rate pertains to the number of times the average inventory
is sold (finished goods and merchandise), used (raw materials), or processed (work-in-
process). The following formula are adapted depending on the nature of the inventory
being assessed:
365
(2025) = = 52.30 days
Inventory Turnover of 6.98 times
(2024) =
The number of days in inventory indicates the number of days the entire inventory is
sold. As a general rule, the higher the result, the better. This indicates that since inventories are
sold out quickly, funds used for the inventories are quickly converted to cash, and ultimately
translated to more earnings. Riel’s days in inventory of 52.30 days can still be improved. It
would be better if management can dispose of their inventory in shorter number of days.
3. Property, Plant, and Equipment (PPE) or Fixed Asset Turnover
(2024) =
This ratio presents the company’s efficiency in utilizing their total assets to
generate revenue. Low turnover rate means that there is slow or low sales generation or that
there is too high investment in assets. Looking at Riel’s asset turnover rate (3.04:1), we can
interpret that for every P1 asset of the company, P3.04 of sales revenue is generated. Based on
this, we can infer that management utilized its assets efficiently. It can however, be
recommended that the company instills more asset utilization policies that would further
enhance asset usage efficiency.
Debt-Utilization (Leverage) Ratios
The leverage ratios allow the analyst to ascertain how efficient the company
manages its financial obligations. Under this, you need to compare the liabilities and owners’
equity vis-à-vis total assets or total liabilities and owners’ equity.
As previously mentioned in Chapter 3, the owners’ equity is considered as the
margin of safety by the creditors. This is because the owners’ equity is the amount that can
absorb any decline in asset. In other words, in case the assets of the company decline, the
owners’ equity is the amount that can be used to pay the creditors. In Riel corporation, the
total assets may decline by P415, 152 (amount of stockholders’ equity) or P598, 930 and the
company will still be able to pay its creditors.
(2024) =
The use of borrowed funds in carrying out the firm’s operation is called trade on
equity. This means that the firm is willing to borrow money and pay fixed interest charges from
the loan. The borrowed money will be used to increase volume of operation and ultimately
earn more profit. This is an example of financial leverage.
When a firm borrows fund to be used in the business, the total assets (cash) and
total liabilities (bank loan) of the company increase; however, the owners’ equity remains the
same. If profits increase, the trading on equity (use of borrowed money would increase the
debt/equity ratio and rate of return on owner’s equity.
The debt/equity ratio presents the firm’s capital structure and its inherent risk. The
liabilities of the company present a risk, and blessings or benefit on the part of the owners. It is
a risk because if the company fails to use the borrowed money wisely to improve operations
the interest expense from their borrowings will be higher than their operating income
(operating loss). It will be a blessing, on the other hand, if the company is able to use the money
wisely to improve operations leading to higher income, and the higher income ultimately
increases owners’ equity. The high income exceeds the interest expense from the borrowings,
thus, making liabilities a blessing for the company. This structure indicates the trade-off
between risk and return.
The debt/equity ratio gauges the amount of risks involving the firm’s capital
structure in so far as the relationship of funds provided by the creditors (liabilities) and owners
are concerned. The higher the ratio, the riskier the capital structure.
Riel’s debt/equity ratio (144%) presents a high risk in the firm’s capital structure.
Management should be mindful of the efficient use of the company’s borrowing in improving
operations to ensure higher yields.
2. Debt Ratio
(2024) =
The ratio could be interpreted to mean that for every P1 asset of the company,
P0.59 was borrowed or was provided by the creditors. It basically presents the proportion of
borrowings to total assets. Generally, as explained earlier, the higher the debt proportion, the
higher is the risk. In addition to this, the risk is higher because if the firm gets bankrupt, the
creditors must be paid first. If the assets are not sufficient to pay all the debts, the owners will
end up with nothing.
Riel’s debt ratio (59%) presents a relatively high risk on the part of the company.
Management should be mindful of the risk from borrowings. In addition to this, the ratio may
bring about some difficulty on the part of management to borrow when they need it. Low
owner’s equity structure decreases the margin of safety for creditors.
(2024) =
This ratio indicates the ability of the firm to pay fixed interest charges. It gauges
the company’s ability to protect long-term creditors. Riel’s times interest earned of 5.26 times
indicate that the firm is very much capable of paying its fixed interest charges from its operating
income.
Profitability Ratios
(2024) =
This presents the gross margin per peso of sales. This is used to ascertain if the
gross margin or profit is sufficient to cover the operating expenses and the acquisition costs and
firm’s desired net income. It also gauges the firm’s ability to control production/acquisition
costs and inventories, including the mark-ups in the selling of their products. The said mark-ups
be more than adequate to cover not only the inventory related costs but also operating
expenses and achieve a desired profit for a period.
Riel’s gross profit ratio (P0.260 indicates their ability to earn more than adequate
sales revenue to cover their cost of selling the goods. However, a 26% gross profit ratio means a
74% cost ratio. This is relatively too high. Management must come up with more stringent cost
control measures to decrease cost of sales thereby increasing the gross margin ratio in the
succeeding years.
(2024) =
This ratio could mean that for every P1 sales revenue, the firm has P0.39 net
income. This gauges the profitability of the firm after including all revenues and deducting all
costs and expenses, and taxes. Riel’s net profit ratio of 39% is positive. However, management
should look closely to come up with measures that would increase revenue and decrease costs
in order to ensure and achieve profit maximization.
3. Return on Assets (ROA)
Net Income of P116,030
(2025) = = 0.12:1 or 12%
Average total assets of P1,014,082 + P966,290
2
(2024) =
(Du Pont Method) = Net Profit Ratio of 3.9% Total Asset Turnover of 3.04 = 12%
(2024) =
This could mean that every P1 asset used by the company to generate revenue, it
yielded P0.12 of net income. It gauges the profitability of the firm in the use of the total assets
or total liabilities and total owner’s equity.
4. Return on Equity
Net Income of P116,030
(2025) = = 0.12:1 or 12%
Ave. stockholders’ equity of P415,142 + P376,631
2
(2024) =
This could be interpreted to mean that for every P1 of invested capital by the owners
and used to generate revenue, it yielded P0.29 of net income. This ratio, just like the ROA, is
used to gauge the company’s efficiency in managing its total assets invested and in coming up
with return to shareholders.
5. Du Pont System of Analysis
After seeing and analyzing the ratios, you might think that they are too many. A man by
the name of Donald Brown, who happened to be Du Pont’s chief financial officer, thought of
the same thing. He came up with the Du Pont Equation of the Du Pont System Analysis. The Du
Pont company emphasized that satisfactory return on assets may be achieved by having high
profit margins / net profit ratio or by having a faster asset turnover, or a good combination of
both.
A favorable net profit ratio would indicate that the company has good control measures,
and a high asset turnover rate would mean efficient use of assets. Various industries have
various operating and financial structures. Companies belonging to industries with heavy/high
capital emphasizes high net profit ratio with a relatively low asset turnover. On the other hand,
the food processing industries emphasize low net profit margin and high turnover of assets
indicating a satisfactory return on assets.
The model includes the following formula to compute return on equity:
Return on Assets = Profit Margin or Net Profit Ratio x Asset Turnover
Debt Ratio = Total Liabilities/Total Assets
Equity Ratio = 1 – Debt ratio
Return on Equity Return on Assets
=
(Du Pont Method) Equity Ratio
12%
Return on Equity = = 29 %
1 – 59 %
RATIOS USED TO GAUGE COMPANY LIQUIDITY OR SHORT-TERM SOLVENCY
The following are the most common ratios to gauge a firm’s liquidity or short-term
solvency:
4. Each current asset item to Each Current Assets item Signifies the proportion of
total current assets Total Current Assets each current asset item to
total assets; also indicates the
liquidity of the current assets
and the breakdown of each
component
5. Cash flow liquidity ratio Cash & cash equivalents + Gauges the firm’s ability to
Trading Securities + Cash flow pay current financial
from Operating obligations by considering
Activities cash and other cash
Current Liabilities equivalents
The following are the most common ratios to gauge a firm’s ability to efficiently
manage their assets and measure liquidity or short-term solvency:
1. Receivable Turnover Net Sales or Net Credit Sales Signifies the number of times
Average Receivables the average receivables are
collected during the year; also
measures’ the firm’s efficiency
in collecting their receivables
2. Average Collection 365 days of 360 days This ratio is very much related
Period or Number of Receivable turnover to accounts receivable
Days in Receivables turnover; indicates the
number of days the firm
collects its average
receivables. It implies the
efficiency of the firm in
collecting their receivables
7. Number of Days in 365 days or 360 days Indicates the number of days
Inventory Inventory Turnover by which inventories are used
or sold; implies the firm’s
efficiency in consuming or
selling inventories
10. Payable Turnover Net Credit Purchases or Net Signifies the firm’s ability to
Purchases pay trade payables; also
Average Trade and Other measures the number of
Payables or Accounts times the amount of average
Payables payables is paid during the
accounting period
11. Operating Cycle Day’s sales in merchandise Measures the length of time
(Trading Concern) inventory + No, of days to in order to convert cash to
collect receivables inventory to receivables and
back to cash
12. Operating Cycle No. of day’s usage in raw Measures the length of time
(Manufacturing materials inventory + No. of in order to convert cash to
Concern days in production process + raw materials inventory to
No. of day’s sales in finished work-in-process to finished
goods inventory + No. of days goods inventory to
to collect receivables receivables and back to cash
13. Days Cash Cash Operating Costs Indicates the ability of the
365 days or 360 days firm’s cash to pay the average
daily cash obligations
15. Property, Plant, & Net Sales Indicates the firm’s ability to
Equipment Turnover Average PPE Assets efficiently manage their PPEs
or Fixed Asset to generate revenue
Turnover
The following are the most common ratios used to gauge a firm’s stability or long-
term solvency.
5. Fixed Assets to Total PPE or Fixed Assets (net) Measures the portion of the
Owners’ Equity Owners’ Equity owners’ equity used to
acquire fixed assets
6. Fixed Assets to Total PPE or Fixed Assets (net) Signifies whether the firm
Assets Total Assets over or under invested in PPE
7. Fixed Assets to Total PPE or Fixed Assets (net) Measures the extent covered
Long-Term Liabilities Total Long-Term Liabilities by the carrying value of PPE to
long-term obligations
9. Book Value per Share Ordinary Shareholders’ Equity Measures the carrying value
Number of Ordinary Shares of net assets for every
Outstanding ordinary share outstanding;
also indicates the amount.
Which the shareholders can
recover if the firm sells its
assets upon liquidation or
converts them into cash at
their book values
10. Number of Times Net Income before Interest Signifies the firm’s capacity in
Interest Earned and Income Taxes paying fixed interest charges;
Annual Interest Charges measures the number of
times interest charges is
covered by the firm’s
operating income
11. Number of Times Net Income After Tax Measures the firm’s ability to
Preference Shares Preference Shares Dividend pay the preference
Dividend Requirement Requirement shareholders’ dividend
is Earned requirement
12. Number of Times Net Income before Taxes & Indicates the firm’s ability to
Fixed Charges are Fixed Charges pay annual fixed cahrges
Earned Fixed Expenses (Rent,
Interest, Sinking Fund
payments before taxes)
The following are the most common ratios used to gauge a firm’s profitability and
returns to owners.
4. Gross Profit ratio Gross Profit Measures the gross profit per
Net Sales peso of sales revenue;
important in ascertaining the
adequacy of gross profit to
meet operating expenses plus
their desired profit
10. Earnings Per Share Net Income – Preference Measures the peso return on
share dividend requirement each ordinary share issued;
No. of Ordinary Shares signifies the firm’s ability to
Outstanding pay dividends
11. Price-earnings Ratio Market price per share Indicates the relationship
Average Current Assets between the market price or
ordinary shares and the
earnings of each ordinary
share
12. Earning-Price Ratio or Earnings Per Share Measures the rate at which
Capitalization Rate Market price per Share the share market is
capitalizing the value of
current earnings
13. Dividends Per Share Earnings Per Share Indicates the earnings
Ordinary Shares Outstanding distributed to the owners on
a per share basis
16. Market Price to Book Market Price per Share Signifies the under or over-
Value per share Book Value per Share valuation of shares