Project Report

on
Rebranding POLO Mint in Bangladesh
MKT465, Section: 1
Fall 2021
North South University
Submitted to,
Sherina Idrish
Lecturer, Department of Marketing
North South University

Submitted by,
Serial Name ID
1 Adib Raiyan Haque 1812193630
2 Nusrat Sultana Afroj 1731772630
3 Alif M A Rahim 1812244630
4 Ahmed Muttaquee 1812355630
5 Arka Barua 1821327030
6 Afia Nazmul 1813081630
7 Nameeha Suhana Nadeem 1812801630
8 Nabila Nawrin Nijhum 1812309630
 Letter of Transmittal

3rd January, 2022

To
Sherina Idrish
Senior Lecturer, Department of Marketing & International Business
School of Business and Economics.
North South University, Dhaka-1212

Subject: Submission of the report on ‘Polo Candy O’ mint.

Dear Miss,

We are glad to inform you, with much respect, that we have successfully completed our group
report on "Polo Candy O" as part of MKT 465's final report. We followed your instructions to
put up a well organized report, which allowed us to acquire substantial knowledge regarding
Strategic Brand Management and its long-term ramifications for marketing activities and
rebranding.

As a result, we pray and hope that you would be kind enough to accept our proposition and
thereby comply.

Yours Sincerely,
Team 1
 Group Contribution list
Serial Name ID Contributions
Number

12 Nusrat Sultana 1731772630 ● P1: POPs and PODs Comparison

Afroj - Straddle positioning with tic tac
● P2: Expro:1 Product
- Contents
- Water soluble mint
- New Product Value Proposition
- Loyalty Program Strategies:
> Website Based points, rewards & Cross
branding with Chaldal:
● P3: Develop a Brand Hierarchy

18 Adib Raiyan 1812193630 ● P1: POPs and PODs Comparison

Haque - Straddle Positioning
● P2: Expro:1 Product
- Fruity Lozenges, Chewy mint
- New Product Value Proposition
- Loyalty Program Strategies:
> Gamification
- Expro:3 Promotion
- Content 1 (Content marketing)
● P3: Develop a Brand Hierarchy

19 Alif M A Rahim 1812244630 ● P1: Brand elements ( All visuals)

● P2: Expo 2: Pricing Strategies
● Expo 3: IMC Sales Promotion ( Key 2, Key 3)
● P3: Number 6: Leveraging Brand Association
● Questionnaire

21 Nabila Nawrin 1812309630 ● P1: Target market profiles

Nijhum ● P2: Expro 3 Promotion -Content 2 (print media)
● P2: Expro 4 Placement
-Distribution structure
-Distribution strategy -direct channels
● P3: Future plan -Extension 1

22 Ahmed Muttauee 181355630 ● Leveraging Brand Association (secondary)

Strategies with Visuals.
● Sales promotion key 1
● Potential Level/future Plan: extension 2 & 3 with
Brand Development and Brand Growth
strategies .
● Survey running.
● Website Visual.

Afia Nazmul 1813081630 Part 1: Brand Resonance Model

Part-2 Expro 3 Promotion : Content 3,
 Expro 5: Physical Evidence and People
Part-3: Leveraging Brand Associations
Survey Questionnaire

34 Arka Barua 182 1327 030 P1: Brand Elements (Write-up),

P2: Expro 2 Pricing,
PR IMC Tool,
P3: Questionnaire, Letter of Transmittal

25 Nameeha Suhana 1812801630

Nadeem

Part 1:

Target Market profiles

Geographic Demographic Psychographic Behavioral

Area: urban, Age: Personality type: Usage rate:

sub-urba · 8-24 · youthful & friendly · heavy users
n & rural · 15-50 · Gregarious & · medium users
· 18 & up youthful
· Compulsive &
thoughtful

Gender: All Lifestyle: Loyalty level:

Education: · TV opposing moderates · Brand loyalty
Any · Interactive party · Split loyalty
Occupation: animals
Any · Unexcited romantics
Income: Low
to high

Values:
· Traditional thought
process
· Curious
· Love for all
· Freedom of thought
· Loyalty
Prizm Profile of TG
 Redesigned Brand Elements:

Brand Name Logo & Symbolic Logo:

Our new brand name is Polo Candy O. Due to our token endorsement strategy, our new brand
logo will include the corporate brand name "POLO" and the new SBU brand name "Candy O."

Color:

Our logo contains three colors; Royal Blue, Leaf Green & Marble white color.

● The royal blue hue of the logo conveys a sense of tranquillity, compassion, relaxation,
and harmony.
● The white color used in the logo symbolizes peacefulness, openness, and stress reduction.
● The green leaf colour scheme will provide customers with a sense of vitality, freshness,
and inner peace.

Symbolic Logo:

The symbolic logo is a candy lozenge that highlights the letter O.

Tagline:

“New Day. New Freshness”

Packaging Ideas:

We live on a planet where we depend on its natural resources and environment for many of our
daily activities. If we talk about a product, from sourcing its raw materials to delivering the final
product to customers, we directly or indirectly impact the environment. But now, in the
ever-evolving world, "Going green" is more than two words; it's a standard and practice that
every fast-moving company must implement while operating their business activities. Many
companies have taken sustainable initiatives with a vow to create a world that is a sustainable
living place.

We are no different from taking this initiative further. As a part of the initiative, we want to
create a new product with sustainable packaging. For our new product, Polo Candy O, we will
implement a "Plastic-Free Packaging" strategy.

As the name suggests, the packing will be plastic-free. To keep the mints in fresh condition, we
will have a tamper-proof package instead of plastic made from the card approved by the FSCBD
(Forest Steward Council, Bangladesh) and xylitol, a plant-based mint sweetener.

With this packaging, we believe that we will have less impact on the environment and meet the
needs of our target groups.

Fruity Lozenges

Chewy Mint
Water Soluble Fizzy Drinks:

Brand Character:

A brand character is an essential means of

communication for businesses when promoting their
marketing efforts for a new product. It contributes to
creating brand awareness of the latest product.
Additionally, the brand character elevates the brand's
essence via its persona. Another component of brand
character is its presence mimicking the consumers'
personality and characteristics.

Mr Polo is the name of our brand figure, who will

elevate the brand's spirit and increase product
familiarity among the customers. It will represent all of
our TGs by emphasizing their personalities and
lifestyles. Mr POLO's presence will help our target
consumers connect and establish a robust long-term
connection with the brand.
POPs and PODs Comparison:

Associations/ Mentos Cavic-C Tic-Tac POLO Candy O

Nodes (Our Brand)

Categorical ● Chewy ● Water ● Mint ● Fruity Candies

POPs: Mint soluble Candies ● Chewy Mint
Candy vitamin C ● Fruit ● Water Soluble
● Chewy tablet Candies Fizzy Drink
Fruit Tablets
Candy

Competitive
POPs:

Target ● Geographi ● Geographi ● Geographi ● Geographic:

Segments c Areas: c Areas: c Areas: Urban,
Urban, Urban, Urban, Sub-urban and
Sub-urban, Sub-urban, Sub-urban Rural
Rural Rural , Rural ● Gender: All
● Gender: ● Gender: ● Gender: ● Age: 8-50+
All All All ● Occupation:
● Age: ● Age: ● Age: Any
18-30+ 10-50+ 18-30+
● Occupatio ● Occupatio ● Occupatio
n: Any n: Any n: Any

Product Chewy Candy Drink Lozenge 1. Lozenge

Categories 2. Chewy Candy
3. Water Soluble
Fizzy Drink
Tablets

Product Mint Drink flavors- Mint Flavored 1. Candies-4 (4

Variants 2 Fruit Flavored Fruit Flavors)
- Orange 2. Chewy Mint-
- Lemon 2 (Basic and
Sugar free)
3. Water soluble
fizzy drink
tablet - 4 (4
fruity flavors)
Product High Quality Good Quality High Quality High Quality
Quality

Price Range Affordable Affordable Affordable Affordable

Years 90 years 22 years 50 years 70 years

Experience

Number of 2 (online, 2 (online, 2 (online, 2 (online, offline)

POS offline) offline) offline)

Augmented ● Refreshing ● Vitamin on ● Variety in ● Lasting

Benefits ● Exciting the go Flavors freshness
flavors ● Instant ● Flip-actio ● Replenishes
fizzy drink n boxes Energy
● Easily ● Provides
portable Nutrients
● Drink in tablet
form

Own Delivery No No No No
Service
(B2C)

Personalization No No No No

Availability Whole Whole Whole Whole Country

Country Country Country

E-commerce 3rd party sites 3rd party sites 3rd party sites 3rd party sites
experience

Distribution Widespread Widespread Medium sized Medium Sized

Channel

Correlational Product gets Less number Functionality People might

POPs stuck in of flavors of the associate
teeth flip-action Candy O water
(Stickiness box can soluble tablets
) be with water
improved soluble
medicine
tablets
 (Cavic-C)

PODs ● Chewy ● Portable ● Unique ● Fizzy drink

candy flavored container tablet in many
● Multifuncti vitamins in ● Small size flavors
onal (also drink form easy to ● Convenient
used for ● Very carry packaging
science widely ● Unique "O"
projects) available shape
● Sugar free
variant
available

Emotional ● Household ● Gives ● Playful ● Reintroduction

PODs name in vitamin C and of POLO in
India and nutrition shareable Bangladeshi
Banglades instantly. with market
h friends capitalizing on
the nostalgia
factor

Straddle Positioning: We will straddle with Mentos and Cavic C with different products under the
Candy O brand.

Mentos is known for their chewy toffee delights targeting kids and adults alike. However, their
sugar free variant is not widely marketed in the Bangladeshi market. Candy O Sugar free Chewy
mint will target the adult segment of candy lovers and capture the untapped market of candies
where the sugar free variant is a desirable benefit (POD).

Cavic-C is perceived as a medicine drink which provides vitamins and nutrients, focusing less on
the quality of flavor. Candy O will introduce Portable Fizzy Drink Tablets that will be targeted
towards outgoing and sporty kids which will replenish their energy after a tiring day at school. It
will be replenishing, nutritious and delicious. It will not only cover the nutrient segment, but also
the quality of taste (POD).

Tic-tac is a small portable breath mint with many fruity flavors available and is usually shared
with friends. Candy O will also be offering many fruity flavors and targeting all groups from
children to adults. However, our fruit lozenges will be more playful and fun to consume due to
its unique shape.
Brand Resonance Model:
Level 1: Salience

● Recognition: Products will be recognized by the striking and eye-catchy packaging and
the logo. Further recognition will be leveraged with the years of existing brand
experience, brand reputation and online and offline promotion.
● Recall: The unique taste and features of the newly launched products will act as a major
plus point for customers to choose these over other available alternatives. Whenever they
think of fruits, mints in general they will recall these products as they will give them the
experience individually.

Level 1 ExPros:

● Communication- Create brand awareness of recognition and recall through

Advertising, PR campaigns, External & Internal company communications.
● Visual and verbal identity- Logo, names, colors will deliver category
identification.
● Product presence – Design and Packaging will deliver needs of the product,
create recognition.
● Spatial environments: POSs will deliver all salience attributes to the customer to
create recognition.
● Web sites: Web page, Facebook, Instagram, Pinterest, Snapchat and Tiktok will
establish salience attributes.
● Co-Branding- Event Marketing to show introduce and create brand awareness.
Level 2 (Rational): Performance
● Primary Characteristic: POLO is a treat that leaves the mouth with chills and freshness.
● Secondary Features: POLO has new and improved style and shape; it has different
variants to choose from for different desirability and needs.
● Product Reliability and Effectiveness: POLO is reliable in taste and has a lot of
effectiveness in its flavor and mint fresh breath.
● Style and Design: It has been designed with new improved product style and comes in
fun compact convenient packages.
● Price: POLO gives a good value for money.

Level 2 (Emotional): Imagery

● User Profile: Kids, female and male
● Brand Personality: Enthusiastic, excitement, youthful
● Purchase and usage situations: Retail stores of Urban Areas like Unimart, Meena
Baazar, Shwapno and online websites.

Level 2 ExPros:
● Communication- Show all the POP and PODs through Advertising, PR
campaigns, External & Internal company communications.
● Visual and verbal identity- Names and colors will deliver secondary features.
● Product presence – Packaging will deliver all performance attributes and Brand
personality differing variants from one another. Product design reflects style and
design, brand personality. Also, Display will deliver brand personality, price and
characteristics.
● Spatial environments- Deliver purchase situations, Brand personality.
● Web sites: Show the all the POP and PODs throughout posts on different
platforms
● Co-Branding - Event Marketing to show performance attributes as well as Brand
personality and User profile.

Level 3 (Rational): Judgment

● Quality and Credibility: POLO has a strong credibility to be consistent with its minty
fresh flavor. Corporate brand image, “Nestle”, also ensures a quality product.
● Superiority: It has a superior brand image through rich history and long lasting legacy.
 ● Consideration: The brand is well-loved mostly among the Gen-X and Gen-Y. For the
new generation, POLO’s improved style is relevant to the consumer's new taste and
convenience.

Level 3 (Emotional): Feeling

● POLO gives the feeling of Fun and Excitement. The product gives us a thought of a
refreshing treat to consume.
● It also gives Nostalgia, making people reminisce about the strong memory of our
growing up with POLO, a mint with a hol

Level 4 ExPros:
● Communication: Show all the attributes through Advertising, PR campaigns,
External & Internal company communications.
● Visual and verbal identity: Names, Logo, and colors will deliver fun and
excitement feeling, as well as deliver credibility.
● Product presence: Design and packaging will deliver fun, excitement and
refreshing vibe.
● Co-Branding: Event Marketing, sponsorship, product placement will deliver
Consideration and feeling attributes
● Web sites: Integrate all the positive feelings and reactions into web site
operations.
 Part 2:

Expro 1: Product:

We will be introducing 3 new product lines under our new brand “POLO Candy O” (token endorsement).
Firstly the category that will be introduced is Candy O fruity lozenges with 4 different fruit flavors that will be
chosen according to customer preference (from the survey). We’ll also be introducing a chewy mint along
with a sugar free variant. And finally, we will be introducing a water soluble fruity fizzy drink with 4 flavors
as well. The product categories under the new brand are:

1. Fruity Lozenges: (Inspired from classic POLO

mints shape)
Our new brand’s core product will be the Fruity Lozenges
with four exciting and fresh flavors that were chosen on
demand from our survey. Polo mint covered almost
anyone with an appetite for sweet and mint. However,
Candy O’s main target audience will be the young
generation of candy lovers who appreciate fruity flavors
over the classic mint flavor.

Candy O Fruity Lozenges

2. Chewy Mint:

The Candy O chewy mint will comprise two variants for

now; a) Classic Mint, b) Sugar-free Mint. The chewy mint
will have the original “mint with a hole” shape, except this
time it will be a chewy mint candy. This will be targeted
towards the age group of 15-50 years. The sugar free
variant will cover the older target market of candy lovers.

Candy O Chewy Mint

 3. Water Soluble Fizzy Drinks:
We’re introducing the water soluble drink tablets under Candy O as well because the flavors will
be the same fruity flavors as Candy O lozenges. They will also have the original O shape of
POLO. The target group for this product will range from children to the elderly considering the
product will contain fruit extract.

Candy O Fizzy Fruit Drinks

New Product Value Proposition:

Core Level Generic Level Expected Level Augmented Potential Level

Level

Attributes ● Lozenges ● Lozenges ● Lozenges ● Lozenges ● Lozenges

(Features -Source of -Fruity -Affordability -Unique - More flavors
and Energy flavors -Attractive Shape and variants
Quality) -Satisfying Packagin ● Chewy
sweet-tooth ● Chewy g ● Chewy Mint
Mint Mint -New flavors
● Chewy -Chewiness ● Chewy -POLO shape
Mint Mint ● Fizzy
-Freshness ● Fizzy - Great value for ● Fizzy Drinks
Drinks price Drinks - New flavors
● Fizzy -Carbonated - Attractive - Tablet form - Sugar free
Drinks -Good taste Packaging - Easy to make variant
-Source of
nutrients ● Fizzy
Drinks
-Affordable
-Nice Packaging
Benefits Functional: Functional: Functional: Functional: Functional:
(Functional ● Lozenges ● Lozenges ● Lozenges ● Lozenges ● Lozenges
and - Energy - Sweetness - Tastes good - Many - Mixed fruit
Emotional) boost flavors to variant
● Chewy ● Chewy pick from
● Chewy Mint Mint ● Chewy
Mint - Refreshing -Long lasting ● Chewy Mint
- Gets rid of taste Mint -Mini packets
bad ● Fizzy - Comes with
breath ● Fizzy Drinks sugar free ● Fizzy
Drinks - Good taste option Drinks
● Fizzy - Fruity Flavors ● Fizzy - Mixed fruit
Drinks Drinks variant
- Nutrients - Portability
provider

Emotional: Emotional: Emotional: Emotional: Emotional:

● Lozenges ● Lozenges ● Lozenges ● Lozenges ● Lozenges
- Uplifts mood - Variety of - Meets sweet - Exciting flavors - Associate with
flavors that will cravings kids on an
● Chewy satisfy any sweet emotional level
Mint tooth ● Chewy ● Chewy
- Refreshing ● Chewy Mint Mint
● Chewy Mint - Nostalgia - Become the
● Fizzy Mint - Boosts go-to chewy mint
Drinks - Feels sweet in confidence ● Fizzy in the market
- Reenergizing mouth Drinks
● Fizzy - Unique ● Fizzy
● Fizzy Drinks experience Drinks
Drinks - Recognizable - Fostering brand
-Quenches thirst flavor taste loyalty
Loyalty Program Strategies:

Website Based points, rewards & Cross branding with

Chaldal:
In the Candy O website there will be a section called “The
Candy Community” where customers can interact and
share their experiences and stories related to Candy O.
With every interaction the customers will receive points
and these points will take them to different levels. Once
the customer reaches a level, they will be offered a
coupon and they can either decide to use it or keep saving
points to go to the next level.
There will be 3 levels. Level 1 will give the customers 10
Taka discount coupons on their Chaldal purchase. On
level 2 the customers will get a 25tk discount coupon
from Chaldal. And on the final level the customers will
receive a 50tk coupon. Terms and conditions will be
applicable: The customer will have to purchase at least
one Candy O product to be eligible to use this coupon. It
will be a mixture of points-based, cash-back and tiered
loyalty programs.

Gamification:
We will introduce a mobile game based on our
mascot, Mr. POLO, influenced by classic arcade
games like Super Mario Bros and Sonic the
Hedgehog. This will be a way of familiarizing
the brand with the target audience. We will also
have Mr. POLO stickers with the lozenges for
keeping the kids entertained.
Game: MR. POLO | Release: Christmas Day |
Theme: Halloween
The mobile game will consist of MR. POLO and
his trustee sidekick froggy king. They will have
to go through a series of parkour levels to reach
the boss level and face Mr. Red-eyes. This will
be launched during Halloween as a treat to our
younger customers.
Expro 2: Pricing:
Bangladesh's market is extremely price sensitive in almost every segment. Every buyer seeks the greatest deal,
whether they are buying a small item or a large item. Because pricing is such a crucial component of
rebranding, it must be achieved with some rapid changes. In terms of pricing, we ran an online survey
(Appendix) and based our pricing on the replies. We shall relate the pricing plans for the things in our various
types of offers, taking into account all significant pricing aspects.
For the overall pricing strategy, we will choose Product Line Pricing. When a company has multiple
products in a product line, product line pricing is a pricing approach that is applied. It is a method used by
marketers to divide products from the same category into distinct price groups in order to instill different
quality levels in the minds of customers. Since ‘Polo Candy O’ has three different product lines and different
product lines have different pricing.

Fruity Lozenges
The pricing strategies we will choose for Fruity Lozenges are as follows:

● Value-based pricing: Based on the high brand value of Polo and the existing loyal
customer base the price of the Fruity Lozenges will be higher than the competitors.
Customers will be willing to pay more because of the perception of high-quality products.

● Psychological pricing: We are choosing price 29 instead of 30, which may produce a
positive mood because it appears to be less expensive. It will imprint psychological
messages on the minds of clients.

Quantity Weight Price

10 Pieces 24.5 29 BDT

Chewy Mint
The pricing strategies we will choose for Chewy Mint
are as follows:
Market Penetration Pricing: We will enter the market
with our new branding at a lower price to attract
customers. We will provide value at lower prices than
our competitors and which will boost our sales.

Quantity Weight Price

15 Pieces 29.6 105 BDT

Water Soluble Fizzy Drinks

The pricing strategies we will choose for Chewy

Mint are as follows:

● Value-Added Pricing (PODs): Customers'

perceptions of the worth of a product are taken
into account when setting the price of goods
and services using value-added pricing, also
known as customer value pricing. Since the
POD of the Candy O is the Water Soluble Fizzy
Drinks which will provide an extra value that
no other competitor is providing. Therefore, we
will charge a premium price for this product.

Quantity Weight Price

Pieces 8 22.8 gm BDT 100

Expro 3: Promotion:
Content 1: (Digital- FB, IG)
Target Audience Profile: Eccentric Youth (8-24 years)
SEMs: Think, Act, Relate
SMART Communication Objectives: “POLO would like to introduce a new flavor in the local market of
Bangladesh under the Candy O Fruity Lozenges product
line based on customer participation”
Timeline: Within 1 year of launching Candy O’
(Estimated time: December 2022- Christmas)
Brief Story of Content 1: This content is an interactive
content that will be posted in facebook and instagram
where people can click on the link attached with the post
and fill up this form where they will tell us their flavor
other than the existing flavors. They will also tell us why
it is their favorite flavor which makes this content more
interactive making them think, act and relate to the
flavors and our brand Candy O’. One random winner with
the best and innovative answer will get to meet Mr.
POLO, taste the newest flavor and will get the chance of
making a reaction video of the taste testing of the newest
flavor. Other than that the winner will also receive a gift
hamper consisting of exciting goodies.
Justification: POLO Candy O’ will be known for valuing
customers’ needs and making an ordinary candy lover’s
dream come true. “NEXT CHOSEN FLAVOR” campaign
will be launched to find the final flavor to add to the
“fruity lozenges” product line. The four exciting fruity
flavors “grape”, “lemon”, “strawberry” and “orange”
were introduced based on a marketing survey we
conducted to comply with the NWDs of our target
audience.
Experiential Marketing | RM: 1:1 | Media:

Digital Media (FB, IG) | IMC tool: Content Marketing

Content 2: (Print)

● Target audience profile: Eccentric youth (8-24)

● SEMs: Sense, feel & act
● SMART Communication objectives: "POLO will reveal the winning flavors based on
results based on customer choice"
● Timeline: from 1st February

This interactive print will appear in "Kishor alo" magazine. This is a monthly Bengali magazine targeted
towards children and teenagers who are the vast majority of our target audience.
Justification:
Our customers decided which flavor they wanted through a survey that we conducted. This interactive content
shows them the results. Our mascot, Mr. POLO is announcing that the results are here and giving instructions
on how to find them. When people read this text they will read it from a third person perspective. This will
invoke the feeling of listening. The message is in Bangla because "Kishor alo" is a Bangla magazine and to
effectively communicate with this audience the message needs to be in Bangla. The results are hidden with
sticky tabs that can be pulled to reveal the results. That is the interactive aspect. After pulling the tabs the
flavors are revealed to be Grape, lemon, orange and strawberry. They are each described with an adjective
because adjectives make a product more desirable. People will start imagining the sweet and tangy taste of
grapes when they see the candy and the text below it. The text for the flavors matches the candies. In the
bottom of the page the launch date of the product is given with an instruction to buy it from that day forward.
Giving this specific time will create anticipation and an urge to buy Candy O's fruity lozenges. This ad's
objective is to carry relevant information to the target audience and make them aware what flavors are in the
Candy O's fruity lozenges so they can buy them when they are launched.
Content 3: (Support)
Candy O Air Hole with Fizzy Drinks Vending Machine
Target Audience: Pedestrian, Curious Mind
SEMs: Sense, Feel & Act

Brief Story: The content first catches the attention of a

customer by blowing a sudden puff of Air through the Polo
Mint shaped hole as they pass by it. When they look at it they
will see the word “FoOoOO!” showing it blew air. Then it
delivers the message that it understood that the customer felt
something good and then makes the customer purchase one
Candy O Fizzy Drinks tablet mint guiding where to put the coin
with Mr. POLO’s hand gesture.

Support media (Alternative) | 1:1|

Justification: The Air puff resembles the freshness Candy O offers. On a busy day under the
heated sun, this can make any pedestrian feel sudden happiness. Added with that, they can
instantly get a fizzy drink just by a drop of a Candy O mint tablet into a bottle of water. The
content theme also shows the Fun nature of Candy O.
Content 4: (Digital- Snap)
- Target audience profile:
Eccentric youth (8-24)
- SEMs:Think, feel & act

We’ll be grabbing the customer's

attention first and knowing they can
be a winner, they will be interested
in and desire our product. And
since the products will be available
nearby, they can act and purchase it.

Justification:
We have decided to use many colors
since the snapchat advertisement will
appeal to the younger generation. We
have Mr. Polo here pointing to the new
Candy O logo and we have also added
some animated young girls who are
excited to show the excitement about this
competition. This campaign will also
bring out the creative side of our
customers and how nicely and creatively
they can take snaps of our product.
We will use geofencing to send the ads in
the locations where Candy Os are
available so that the customers can buy it
whenever they see this advertisement.
We’ll collaborate with snapchat so that
the customers can locate where Candy Os
are available in the Snapchat Map. The
customer will have to take a snap with
their favorite flavor of Candy O and send
us for a chance to win a gift hamper filled
with our products.

Experiential Marketing | RM: 1:1 | Media:

Digital Media (Snap) | IMC tool: Digital Content Marketing

Media Mix Table

Content Appeals Execution Styles Sources/ Faces

Content 1 Emotional Appeal: Factual Message MR. POLO

(Digital- FB, Self related (highlights candy flavors) (Mascot)
IG) ● Happiness Imagery
● Nostalgia (brand association with our mascot
● Excitement and polo logo)
Group related
● Recognition
(winning the contest)

Content 2 Emotional appeal: Factual message

(Print) Self related- (Revealing candy flavors)
Excitement Informative MR.POLO
Group related- (News about new product) (Mascot)
Recognition Imagery
Approval (Brand association with Mr. POLO)
Acceptance

Content 3 Rational Appeal: Factual message Mr. POLO

(Support) Feature-Freshness (Buy Fizzy Drink mint Tablet)
Informative
Emotional appeal: (Making aware about
Self related- new product)
Curiosity Slice of life
Happiness (Tiredness to freshness)
Imagery
(Brand association with
Mr. POLO)

Content 4 Emotional appeal: Factual message Mr. POLO

(Digital-Snap) Self related- (Shows candy flavors) (Mascot)
● Excitement Informative
● Curiosity (Making aware about
new product)
Imagery
(Brand association with
Mr. POLO)
Sales Promotion
Key 1: Sales Promotion: (Support Media)
Target Audience Profile: Students & Young Professional (18 - 35 years)
Timeline : January 15th- February 15th.
Justification:
Booths during events; places like university, schools will be ideal places to reach to the target
audience. Free Candy O while playing through the hole.
Key 2: Sales Promotion ( website)
Target Audience Profile: Students & Young
Professional (18 - 35 years).

Timeline: February 15th - 28th

Justification: Candy O will start a website
campaign which will be a ‘Price-Off’ sales
promotion. On our website’s landing page we will
place this sales promotion. We will use act and
think as our experiential marketing strategy. The
relationship marketing strategy will be mass
customization since our target audience will be able
to customize their own bundle to get a price off of
the bundle. They can choose any product from our
product line and avail 10% off from the total price.

Key 3: Sales Promotion ( Instagram)

Target Audience Profile: Students & Young Professionals (18 - 35 years)
Timeline: March 2022
Justification: We will place our third sales promotion content on Instagram
Story. The content is based on act and think as experiential marketing
strategy, coupon as sales promotion, and mass customization as our
relationship marketing. In our content, there will be an interactive quiz and
the winner of the quiz will need to swipe up the story to avail of a 10%
discount coupon on their preferred bundle. They can customize those
bundles as they wish.
PR PLANNING
Public relations are an essential component of the IMC tool, which introduces and interacts with the
company's stakeholders about a brand's new product. Through this IMC tool, firms go public and improve
brand recognition by following a strategic communication approach. This strategy also provides a mutual
advantage among the brands and the stakeholders such as consumers, workers, investors, supplier's
government, media etc.
Since our target market is youngsters, younglings, adults and older persons, we would utilize the PR tool. For
this, we will be arranging a spectacular launching event with pre-launching activities and after launching
activities. We will also have a media presence covering the grand debut of Polo Candy O.

Grand Launch of Polo Candy O:

On Saturday, 15th January 2022, we will hold our Grand Launching Ceremony.

We will go with influencer marketing. We will invite Mehzabin Haque, Arefin Shuvo, Ayman
Siddique, Rafsan the Choto Bhai, Sunehra Tasnim, Abul Hayat, Dilruba Khanam to be present
there who will be representing our products to the target clients.

Place: The site will be the International Convention City of Bashundhara (ICCB), and it will be
decked with beautiful festoons, balloons, and relevant decorative objects matching the colours of
our product.

Our maskot, MR POLO will greet the visitors at the program.

We will commemorate the day with all the entertaining activities. There will be numerous games
similar in the pre-launching activities, bringing enormous enjoyment to the visitors.

There will be a photo booth and kiosk to take photos. The visitors will be asked to post their
pictures on their social media with #PoloCandyO #GrandLaunchingEvent hashtags on their
captions.
We will invite the game winners from the pre-launching events and a Polo Candy O gift hamper.

We will have journalists on the program and share our PR article content "Polo introduces Candy
O" to publish their respective publications such as Prothom Alo, The Daily Star, Dhaka Tribune,
both online and offline.

The day will close with a concert featuring well-known performers such as Sabina Yeasmin,
Runa Laila, Bappa Majumdar, James, and Habib.

Pre-Launching Activities:

We will go to Schools, Colleges, Universities as part of our pre-launching activities. For

example, we will go to North South University and install our stall there. There will be a game
where the participants will throw the rings on a bar. If a participant can throw three rings
consecutively, they will win a prize. For their award, they can pick any new product such as
Lozenges, Water-soluble mint or chewy mint and will be invited to the Grand Launching
Ceremony of Polo Candy O.

Post-Launching Activities: This part will be mostly online; We will post all the event videos
online. We will also post interactive posts such as “Share your Favorite moments at the
Launching Ceremony” etc. type of posts increase organic reach on the social media platform.

IMC Objective Table:

Specifics Print Sales Personal Direct Interactive PR Support

ad Promo Selling Marketing Marketing

Awareness 80% 87% 80% 100% 90% 90% 60%

Knowledge 70% 65% 40% 90% 70% 80% 55%

Liking 40% 70% 35% 70% 50% 70% 40%

Conviction 30% 80% 50% 60% 30% 60% 20%

Purchase 20% 85% 40% 50% 30% 50% 10%

Expro 4: Placement:

Distribution strategy: (Intensive)

POLO will sell the Candy O's product

line from small vendors to big retail
stores. POLO will try to use all possible
outlets to distribute the Candy O's
range. It will make it possible to find
the product everywhere they go.
Widespread availability will raise the
chances of more sales. The company
can then monitor the source of sales.
With this data the company can decide
to cut down on distribution from certain
points of sales that are underperforming
and increase distribution from other
points of sales that are making more
sales. Intensive distribution is good for
fast moving consumer goods like
candies and fizzy drinks.

Distribution Structure

Direct channels:

● For small & widely available items like

candy, people don't want to shop online. So
Polo will only sell Candy O's fruity lozenges,
Candy O's chewy mint (regular and sugar
free), Candy O's fizzy drinks as well the
classic Polo mint directly on their social
media like Facebook and Instagram in season
special gift packaging. Such as Valentine's
day, Eid and Christmas. These packages will
have nine separate boxes. Each box will
carry a different flavor or type of candy. The
packaging will change several times
throughout the year.
 ● Polo will also build several kiosks throughout the country. These kiosks will be placed in
places with a lot of foot traffic like airports and university campuses. These kiosks will
sell freshly made Candy O's fizzy drinks for people to quench their thirst and feel
refreshed. The drinks will be served in foldable paper cups that eliminate the need for
lids. This will reduce the environmental impact. Other polo products such as Candy O's
fruity lozenges, Candy O's chewy mint (regular and sugar free) and Polo mint will also be
sold here.

Indirect Channels:

Products like candies might not be a necessity however once caught in sight, one is easily set to make an
impulse purchase. We will be opting for an indirect channel strategy through selling our products; Candy
O's fruity lozenges, Candy O's chewy mint (regular and sugar free), Candy O's fizzy drinks as well as
Polo mint through super chain shops and Retail shops such as Unimart, Wholesale Club, Meena Baazar,
Shwapno etc. We will place the products mostly beside the cash counter as that is the place people spot
candy like items and instantly make a purchase if they spot something interesting. This will maximize
our in-store product placement. Apart from retail stores, we will place our products in local groceries
(‘mudir dokan’) as well as that is a very prominent part of the mass grocery scenario of Bangladesh.
Expro 5: Physical Evidence and People
Website Ambience Strategies:

1. Polo Cand’s website will have both mobile

and website optimization to be accessed
through phone and pc both. The mobile
view is different from the desktop view.
2. Bold and uncluttered interface consisting
information, features, blog posts.
3. Designed to feel better and joyful.
4. Use of sound on various touchpoints:
Add-to-cart sound, checkout sound to
provide assurance. When clicking a
product the sound will be of the packaging
i.e plastic box sound, wrapper sound.
5. Image enlargement when the cursor is there.
 6. Fun Activities to ensure engagement:
7. Also, a support chat where consumers can report any problem or ask for support.
8. The website ensures flow and ease of use. It is accustomed to innovative features and
technology. It has:
● Website Design
● Visual appeal
● Relevance of information
● Customer interactivity
● Ease of payment
● Functionality
● Fastness

Qualities of People:

➢ Amiable
➢ Jolly
➢ Diligent
➢ Carries fun and excitement posture and gesture
➢ The dress code is Green T-shirt, athletic shoes, vibrant Blue Cap and fit band/ sportswear
on the wrist. In the touchpoint, customers can view that they are encountering and
youthful brand.
Part 3:

Leveraging Brand Association:

For the Polo Candy O, we have chosen to leverage brand associations to create a favorable
judgment and a meaning to the brand. The secondary strategies are given below.

Company:
Among the three branding options, we have chosen a new product, "adapt/modify an existing
brand." Associating the new brand with the parent brand is an appropriate step for us as it will
give colossal leverage for brand association and brand equity. Nestle is the corporate brand of
Polo Candy O. Nestle already has good brand recognition across the world as well as the brand
parent brand Polo. The Polo Candy O is an endorsed token as we will use the logo and symbols
of the parent brand. Nestle and POLO both are well-known brands in our country. People already
have favourable judgment and feelings towards Nestle and the Polo brand; associating the name
in the packaging will provide positive awareness and good positioning in the market, providing
good brand equity with a strong brand association.

Heritage:
Nestle has a leading position in our country. It has a very good market share in various sectors
with a strong brand positioning. Nestle has been operating their business since 1994 and
currently has good brand recognition with substantial brand equity. Because of this, the
association can be easily possible.

Channels of distribution:
For the brand Polo Candy O, we will be utilizing the market penetration strategy to capture
market share. Retail stores have a solid role in creating brand associations. The product will be
available in all retail stores such as from super shops to typical departmental stores, etc. Nestle
already has a strong distribution channel. Utilizing it will be very beneficial for the brand Polo
Candy O.For the product, we will target the mass market segment.

Co-Branding:
We will definitely create a brand association by selling with other popular brands, capturing
market share, and enhancing our brand equity.
Celebrity Endorsement:
Celebrity endorsement is an excellent way to draw the attention of people. With celebrities,
endorsement brands can easily associate and create brand equity. Celebrity endorsement shapes
the brand's personality and positioning. The celebrity for the brand needed to be linked with the
brand according to its personality. The celebrity must be needed to be credible in terms of
expertise, likability, trustworthiness, etc. The primary goal for celebrity endorsement is to reach a
more significant audience, creating the brand association.
Sponsored Events:
Sponsored events are also a way to reach a greater audience. Sponsoring various events such as
sporting and TV shows can boost brand recognition and create the brand association.
Third-party sources:
Third-party sources create credibility for the brand and provide reliability for the brand, leading
to brand association. Third-party sources like BSTI, ISO certification, and various awards will
help associate the brand and increase the brand association and create credibility.
 Brand Hierarchy for Candy O:

The brand hierarchy of Candy O is as shown above. The corporate brand for POLO is Nestle.
Under Nestle, the parent brand is POLO. And under POLO, we have done a token endorsement
which is POLO Candy O. POLO Candy O is an umbrella brand because under this brand we will
have 3 distinct product lines. The product lines are POLO Candy O Fruity Lozenges, POLO
Candy O Chewy Mint with a sugar free variant available and POLO Fizzy Fruit Drinks.
Potential Level/future Plan:

Extension 1:
Polo O Sugar

Polo does not have a sugar free variant available on the Bangladeshi market. If we find
Candy O's chewy mint's sugar free variant to be successful we would introduce Polo O
Sugar in the market. It still has the sweet taste from the use of Saccharin. It is 200-700
times sweeter than table sugar but doesn't have any calories. The name O Sugar carries
the message that it has zero sugar and the name polo makes it instantly recognizable. It is
similar to the Polo mint except it is sugar free and guilt free. The environmentally
friendly packaging will further emphasize the guilt free aspect.

Polo O Sugar is targeted at people with diabetes or adults who are trying to limit their sugar
intake but still crave candy. Approximately 8% of the total Bangladeshi population which
is about 12.88 million people suffer from diabetes. Yet the number of local sugar free
candy options is nonexistent. Polo O Sugar will fill that gap in the market.

Product visuals:

The product will have the same Polo logo and O Sugar will be written next to it in smaller
front. The product will be the same size as the regular Polo mint. But the packaging will
be made with biodegradable materials such as paper and bees wax wrapper. The foil will
be replaced with bees wax wrapper. It is cotton infused with food-grade beeswax, jojoba
oil and coconut oil. This gives the wrapper a light yellow color. The packaging will also
show that it contains 30% less calories than the regular version.
Brand development strategy

Strategy: Line extension

Polo mint is an existing product and the new product POLO O Sugar will carry the name
POLO. So, POLO will use the existing brand name and add to an existing product
category.

Brand growth strategy:

Strategy: Market development

POLO's sugar free variant has been available in the UK market for some time now but it is
new to the Bangladeshi market. So, POLO will offer an existing product to a new market.
Extension 2:

Fruity flavor chewing gum:

There are various local and international chewing gum brands present in Bangladesh, such as
Center Fresh, Spout, Orbit, Mentors, Eclipse, Atom, etc. People of our do love to chew
something as per the tradition of chewing betel leaves. However, Polo can release chewing gums
as a second extension for future plans. Suppose consumers accept the fruity lozenges that are
initially introduced while Polo O Sugar satisfies the older generation. In that case, Fruity
chewing gum flavor aims to target the younger generation as the majority of that class may not
mind calories and think less about guilt-free candies. Even those few who might be cautious
would not mind as much because candies are usually sized so small that consuming these
products does not trigger your psychological thinking of eating something guilt-free. People who
have always been loyalists towards the classic Polo mint over the other alternative mints
available will naturally try and eventually commit to the chewy fruity flavor.
Product visuals:
The product's size will be the same as the regular size polo mint. However, the packaging will be
made of biodegradable materials such as paper and beeswax wrappers. The foil paper will be
replaced with beeswax wrapper.

Brand development strategy

Strategy: Line extension
Polo mint is an existing product, and the new product POLO chewing gum will carry the name
POLO. So, POLO will use the existing brand name and add to an existing product category.
Brand growth strategy:
Strategy: Product development
Polo's chewing gum will be new to the market So, Polo will follow a product development
strategy for the new market.
Extension 3:

Chewy Original Flavor

Mentos mix fruit, Center fruit, and Skittles are some of the popular fruit chews that exist in the
Bangladeshi market, and people, especially the younger generation, are seen to buy these every
now and then. Similarly, as a third extension, Polo plans on introducing chewy original flavor to
the market, providing if the consumers accept fruity lozenges that are initially introduced.
Original chewy flavor targets the younger generation as the majority of that class may not mind
calories and think less about guilt-free candies. Even those few who might be cautious would not
mind as much because candies are usually sized so small that consuming these products does not
trigger your psychological thinking of eating something guilt-free. People who have always been
loyalists towards the classic Polo mint over the other alternative mints available will naturally try
and eventually commit to the chewy original flavor.
Product visuals:
The product's size will be the same as the regular size polo mint. However, the packaging will be
made of biodegradable materials such as paper and beeswax wrappers. The foil paper will be
replaced with a beeswax wrapper.
Brand development strategy
Strategy: Line extension
Polo mint is an existing product, and the new product POLO chewy candy will carry the name
POLO. So, POLO will use the existing brand name and add it to an existing product category.
Brand growth strategy:
Strategy: Product development
Polo's chewy candy will be new to the market So, Polo will follow a product development
strategy for the new market.
Group PEER Evaluation Form

Your Name : Arka Barua

Assignment: MKT465 Final Report on Polo Candy O’s

Carefully evaluate the performance of each member of your group, excluding yourself, over
the period of the group project.

5 – Outstanding 4 – Good 3 – Satisfactory 2 – Poor 1 –

Unacceptable

Adib Nusrat Ahmed Alif M Nabila Afia Nameeh

Raiyan Sultana Muttaque A Nawrin Nazmul a
Haque Afroj Rahim Nijum Suhana

1. Did 5 5 5 5 5 5 5
his/her
fair
share of
the work
that was
required

2. 5 5 5 5 5 5 5
Cooperat
ed with
other
group
members

3. Shared 5 5 5 5 5 5 5
responsi
bilities
and did
not try to
take
charge
inapprop
riately
4. 5 5 5 5 5 5 5
Complet
ed
his/her
share of
the work
on
schedule

5. Always 5 5 5 5 5 5 5
submitte
d his/her
best

effort

6. 5 5 5 5 5 5 5
Commu
nicated
thoughts
and
feelings
effective
ly

7. Was 5 5 5 5 5 5 5
always
well
prepared
for
meetings
and the
actual
presentat
ion.

8. 5 5 5 5 5 5 5
Participa
ted in,
and
contribut
ed to, all
relevant
 discussio
ns

9. Attended 5 5 5 5 5 5 5
group
meetings
when
required
to do so.

10. I would 5 5 5 5 5 5 5
choose
this
person,
over all
others,
to be in
the same
group
with me
in the
future.

The average for this person (1 to 5): __5.00___5.00____5.00 ___5.00___

5.00_____5.00____5.00

Your Name : Alif M A Rahim

Assignment: MKT465 Final Report on Polo Candy O’s

Carefully evaluate the performance of each member of your group, excluding yourself, over
the period of the group project.

5 – Outstanding 4 – Good 3 – Satisfactory 2 – Poor 1 –

Unacceptable
 Ad Afi Ahme Ali Na Nam Nu
i a d f b e s
b N M R i e r
R a utt a l h a
a z aq h a a t
m i
i ue N S S
u m
y l e a u u
a w h l
n r a t
H i n a
a n a n
q a
u A
e f
r
o
j

1. Did his/her 5 5 5 5 5 5 5
fair share
of the work
that was
required

2. Cooperated 5 5 5 5 5 5 5
with other
group
members

3. Shared 5 5 5 5 5 5 5
responsibili
ties and did
not try to
take charge
inappropria
tely

4. Completed 5 5 5 5 5 5 5
his/her
share of the
work on
schedule
5. Always 5 5 5 5 5 5 5
submitted
his/her best

effort

6. 5 5 5 5 5 5 5
Communic
ated
thoughts
and
feelings
effectively

7. Was always 5 5 5 5 5 5 5
well
prepared
for
meetings
and the
actual
presentatio
n.

8. Participated 5 5 5 5 5 5 5
in, and
contributed
to, all
relevant
discussions

9. Attended 5 5 5 5 5 5 5
group
meetings
when
required to
do so.

10. I would 5 5 5 5 5 5 5
choose this
person,
over all
others, to
 be in the
same group
with me in
the future.

The average for this person (1 to 5): __5.00___5.00____5.00 ___5.00___

5.00_____5.00____5.00

Your Name : Nabila Nawrin Nijhum

Assignment: MKT 465 Final Report on Polo Candy O’s

Carefully evaluate the performance of each member of your group, excluding yourself, over
the period of the group project.

Adib Nusrat Ahmed Alif M Arka Afia Nameeh

Raiyan Sultana Muttaque A Barua Nazmul a
Haque Afroj Rahim Suhana

1. Did 5 5 5 5 5 5 5
his/her
fair
share of
the work
 that was
required

2. 5 5 5 5 5 5 5
Cooperat
ed with
other
group
members

3. Shared 5 5 5 5 5 5 5
responsi
bilities
and did
not try to
take
charge
inapprop
riately

4. 5 5 5 5 5 5 5
Complet
ed
his/her
share of
the work
on
schedule

5. Always 5 5 5 5 5 5 5
submitte
d his/her
best

effort

6. 5 5 5 5 5 5 5
Commu
nicated
thoughts
and
feelings
 effective
ly

7. Was 5 5 5 5 5 5 5
always
well
prepared
for
meetings
and the
actual
presentat
ion.

8. 5 5 5 5 5 5 5
Participa
ted in,
and
contribut
ed to, all
relevant
discussio
ns

9. Attended 5 5 5 5 5 5 5
group
meetings
when
required
to do so.

10. I would 5 5 5 5 5 5 5
choose
this
person,
over all
others,
to be in
the same
group
with me
in the
future.
5 – Outstanding 4 – Good 3 – Satisfactory 2 – Poor 1 –
UnacceptableThe average for this person (1 to 5): 5.00 5.00 5.00 5.00 5.00 5.00 5.00

Your Name : Adib Raiyan Haque

Assignment: MKT465 Final Report on Polo Candy O’s

Carefully evaluate the performance of each member of your group, excluding yourself, over
the period of the group project.

5 – Outstanding 4 – Good 3 – Satisfactory 2 – Poor 1 –

Unacceptable

Arka Nusrat Ahmed Alif M Nabila Afia Nameeh

Barua Sultana Muttaque A Nawrin Nazmul a
Afroj Rahim Nijum Suhana

1. Did 5 5 5 5 5 5 5
his/her
fair
share of
 the work
that was
required

2. 5 5 5 5 5 5 5
Cooperat
ed with
other
group
members

3. Shared 5 5 5 5 5 5 5
responsi
bilities
and did
not try to
take
charge
inapprop
riately

4. 5 5 5 5 5 5 5
Complet
ed
his/her
share of
the work
on
schedule

5. Always 5 5 5 5 5 5 5
submitte
d his/her
best

effort

6. 5 5 5 5 5 5 5
Commu
nicated
thoughts
and
feelings
 effective
ly

7. Was 5 5 5 5 5 5 5
always
well
prepared
for
meetings
and the
actual
presentat
ion.

8. 5 5 5 5 5 5 5
Participa
ted in,
and
contribut
ed to, all
relevant
discussio
ns

9. Attended 5 5 5 5 5 5 5
group
meetings
when
required
to do so.

10. I would 5 5 5 5 5 5 5
choose
this
person,
over all
others,
to be in
the same
group
with me
in the
future.
The average for this person (1 to 5): __5.00___5.00____5.00 ___5.00___
5.00_____5.00____5.00

Your Name : Nusrat Sultana Afroj

Assignment: MKT465 Final Report on Polo Candy O’s

Carefully evaluate the performance of each member of your group, excluding yourself, over
the period of the group project.

5 – Outstanding 4 – Good 3 – Satisfactory 2 – Poor 1 –

Unacceptable

Adib Arka Ahmed Alif M Nabila Afia Nameeh

Raiyan Barua Muttaque A Nawrin Nazmul a
Haque Rahim Nijum Suhana

1. Did 5 5 5 5 5 5 5
his/her
fair
share of
the work
that was
required

2. 5 5 5 5 5 5 5
Cooperat
ed with
other
group
members

3. Shared 5 5 5 5 5 5 5
responsi
bilities
and did
not try to
 take
charge
inapprop
riately

4. 5 5 5 5 5 5 5
Complet
ed
his/her
share of
the work
on
schedule

5. Always 5 5 5 5 5 5 5
submitte
d his/her
best

effort

6. 5 5 5 5 5 5 5
Commu
nicated
thoughts
and
feelings
effective
ly

7. Was 5 5 5 5 5 5 5
always
well
prepared
for
meetings
and the
actual
presentat
ion.
 8. 5 5 5 5 5 5 5
Participa
ted in,
and
contribut
ed to, all
relevant
discussio
ns

9. Attended 5 5 5 5 5 5 5
group
meetings
when
required
to do so.

10. I would 5 5 5 5 5 5 5
choose
this
person,
over all
others,
to be in
the same
group
with me
in the
future.

The average for this person (1 to 5): __5.00___5.00____5.00 ___5.00___

5.00_____5.00____5.00

Your Name : Afia Nazmul

Assignment: MKT465 Final Report on Polo Candy O’s

Carefully evaluate the performance of each member of your group, excluding yourself, over
the period of the group project.
5 – Outstanding 4 – Good 3 – Satisfactory 2 – Poor 1 –
Unacceptable

Adib Arka Ahmed Alif M Nabila Nusrat Nameeh

Raiyan Barua Muttaque A Nawrin Sultana a
Haque Rahim Nijum Afroj Suhana

1. Did 5 5 5 5 5 5 5
his/her
fair
share of
the work
that was
required

2. 5 5 5 5 5 5 5
Cooperat
ed with
other
group
members

3. Shared 5 5 5 5 5 5 5
responsi
bilities
and did
not try to
take
charge
inapprop
riately

4. 5 5 5 5 5 5 5
Complet
ed
his/her
share of
the work
on
schedule
5. Always 5 5 5 5 5 5 5
submitte
d his/her
best

effort

6. 5 5 5 5 5 5 5
Commu
nicated
thoughts
and
feelings
effective
ly

7. Was 5 5 5 5 5 5 5
always
well
prepared
for
meetings
and the
actual
presentat
ion.

8. 5 5 5 5 5 5 5
Participa
ted in,
and
contribut
ed to, all
relevant
discussio
ns

9. Attended 5 5 5 5 5 5 5
group
meetings
when
required
to do so.
 10. I would 5 5 5 5 5 5 5
choose
this
person,
over all
others,
to be in
the same
group
with me
in the
future.

The average for this person (1 to 5): __5.00___5.00____5.00 ___5.00___

5.00_____5.00____5.00

Your Name : Ahmed Muttaquee

Assignment: MKT465 Final Report on Polo Candy O’s

Carefully evaluate the performance of each member of your group, excluding yourself, over
the period of the group project.

5 – Outstanding 4 – Good 3 – Satisfactory 2 – Poor 1 –

Unacceptable

Adib Arka Afia Alif M Nabila Nusrat Nameeh

Raiyan Barua Nazmul A Nawrin Sultana a
Haque Rahim Nijum Afroj Suhana

1. Did 5 5 5 5 5 5 5
his/her
fair
share of
the work
that was
required
2. 5 5 5 5 5 5 5
Cooperat
ed with
other
group
members

3. Shared 5 5 5 5 5 5 5
responsi
bilities
and did
not try to
take
charge
inapprop
riately

4. 5 5 5 5 5 5 5
Complet
ed
his/her
share of
the work
on
schedule

5. Always 5 5 5 5 5 5 5
submitte
d his/her
best

effort

6. 5 5 5 5 5 5 5
Commu
nicated
thoughts
and
feelings
effective
ly
7. Was 5 5 5 5 5 5 5
always
well
prepared
for
meetings
and the
actual
presentat
ion.

8. 5 5 5 5 5 5 5
Participa
ted in,
and
contribut
ed to, all
relevant
discussio
ns

9. Attended 5 5 5 5 5 5 5
group
meetings
when
required
to do so.

10. I would 5 5 5 5 5 5 5
choose
this
person,
over all
others,
to be in
the same
group
with me
in the
future.
The average for this person (1 to 5): __5.00___5.00____5.00 ___5.00___
5.00_____5.00____5.00

Your Name : Nameeha Suhana

Assignment: MKT465 Final Report on Polo Candy O’s

Carefully evaluate the performance of each member of your group, excluding yourself, over
the period of the group project.

5 – Outstanding 4 – Good 3 – Satisfactory 2 – Poor 1 –

Unacceptable

Adib Arka Afia Alif M Nabila Nusrat Ahmed

Raiyan Barua Nazmul A Nawrin Sultana Muttaqu
Haque Rahim Nijum Afroj e

1. Did 5 5 5 5 5 5 5
his/her
fair
share of
the work
that was
required

2. 5 5 5 5 5 5 5
Cooperat
ed with
other
group
members

3. Shared 5 5 5 5 5 5 5
responsi
bilities
and did
not try to
take
charge
inapprop
riately
4. 5 5 5 5 5 5 5
Complet
ed
his/her
share of
the work
on
schedule

5. Always 5 5 5 5 5 5 5
submitte
d his/her
best

effort

6. 5 5 5 5 5 5 5
Commu
nicated
thoughts
and
feelings
effective
ly

7. Was 5 5 5 5 5 5 5
always
well
prepared
for
meetings
and the
actual
presentat
ion.

8. 5 5 5 5 5 5 5
Participa
ted in,
and
contribut
ed to, all
relevant
 discussio
ns

9. Attended 5 5 5 5 5 5 5
group
meetings
when
required
to do so.

10. I would 5 5 5 5 5 5 5
choose
this
person,
over all
others,
to be in
the same
group
with me
in the
future.

The average for this person (1 to 5): __5.00___5.00____5.00 ___5.00___

5.00_____5.00____5.00