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    Synopsis Manoj19bba127

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    manoj patel
    This document provides a synopsis of a study on consumer buying behavior towards Amul products in Coimbatore city. The study aims to understand brand awareness, satisfaction levels, and factors influencing purchase of Amul products. A sample of 150 customers was surveyed using a questionnaire. The results found that consumer buying behavior is positive and Amul has a good reach in Coimbatore. The promotional strategies could be improved to further increase sales.

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    Synopsis Manoj19bba127

    Uploaded by

    manoj patel
    29 views3 pages
    This document provides a synopsis of a study on consumer buying behavior towards Amul products in Coimbatore city. The study aims to understand brand awareness, satisfaction levels, and factors influencing purchase of Amul products. A sample of 150 customers was surveyed using a questionnaire. The results found that consumer buying behavior is positive and Amul has a good reach in Coimbatore. The promotional strategies could be improved to further increase sales.

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    This document provides a synopsis of a study on consumer buying behavior towards Amul products in Coimbatore city. The study aims to understand brand awareness, satisfaction levels, and factors influencing purchase of Amul products. A sample of 150 customers was surveyed using a questionnaire. The results found that consumer buying behavior is positive and Amul has a good reach in Coimbatore. The promotional strategies could be improved to further increase sales.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    29 views3 pages

    Synopsis Manoj19bba127

    Uploaded by

    manoj patel
    This document provides a synopsis of a study on consumer buying behavior towards Amul products in Coimbatore city. The study aims to understand brand awareness, satisfaction levels, and factors influencing purchase of Amul products. A sample of 150 customers was surveyed using a questionnaire. The results found that consumer buying behavior is positive and Amul has a good reach in Coimbatore. The promotional strategies could be improved to further increase sales.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    Synopsis Project Work

    2022

    Synopsis

    Topic
    A study on consumer buying behaviour towards Amul products with special reference to
    Coimbatore city.

    Need for the Study


    This article examines the consumer buying behaviour towards Amul Products with special
    reference to Coimbatore City. A convenient sampling technique tool was adopted for data
    collection. Sample size taken in this is 150 customers. The data is collected through
    questionnaire. The buying behaviour is positive which reveals that the buying behaviour of the
    consumers is high. The promotional strategies of the product can be improved to increase
    the sale of the company as much. Thus the project concludes that the buying behaviour of
    the consumers are positive, so the product has a good reach in Coimbatore city.

    Objectives of the Study


    Primary Objective

     To study on consumer buying behaviour towards Amul products with special reference to
    Coimbatore city.

    Secondary Objectives

     To study identify the brand awareness, problems and level of satisfaction of the
    respondents in purchasing of Amul products.
     To study ascertain the factors influencing the purchase of Amul products.

    Research Methodology
    Research Design
    The descriptive research is used for this study. The main objective of using descriptive
    research is to describe the state of affairs as it exists at present. It mainly involves surveys and
    fact finding enquiries of different kinds.

    Sampling plan

    Synopsis 1
    Synopsis Project Work
    2022

    Sampling plan is a definite plan for obtaining a sample from a given population. It covers the
    following areas of Coimbatore city.

    Sampling Unit
    The respondents are from Amul.

    Sampling Size

    Sample size is taken in this is 150 customers.

    Sampling Method

    Convenience sampling technique has been adopted for the study.

    Sources of Data

    Primary Data

    The data those are collected as fresh for the first time and happen to be original in
    character are called as primary data .Primary data collected through questionnaire, (i.e.)
    structural questionnaires.

    Questionnaire design and Development

    Questionnaire is the heart of a survey operation. This is structured questionnaire, which


    has been framed for conducting the survey. The questions were presented with exactly the same
    wordings and in the same order to all the respondents.

    Secondary data

    Secondary data are collected from,

    - Company report and records


    - Books
    - Company profile
    - Website
    Synopsis 2
    Synopsis Project Work
    2022

    - Journals

    Tools Used for the Study


    The various tools used for the data are
     Percentage
     Likert

    Scope of the Study


     Amul product is one of the important products which is used all over the world.
    Consumer buying behaviour is an important element in the marketing activity.
     This study is used to calculate various opinions of the consumers who is using Amul
    products.
     The company can come to know about the strength and weakness of the product.

    Limitations of the Study


     The results of the study are appropriate only for Amul and it may not be used in any other
    company within the same industry due to differing environmental factors.
     The learning of the study is not applicable to any other branch of the company located in
    any other geographic location.
     The solution provided by the research is not applicable to any other company in any other
    industry.
     The findings of the research is not applicable to any other sister concern of the same
    company.

    Synopsis 3

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