CCL COMPUTER WORLD

BUSINESS PLAN

BY

BIRABWA ALICE NANGOBI

(BUSINESS OWNER)
TEL:0788888702

EMAIL:[email protected]

(NAMUNGALWE TOWN COUNCIL)

(IGANGA-KALIRO RD)

(APRIL, 2022)

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 KAMPALA UNIVERSITY

NAME: BIRABWA ALICE NANGOBI

REG NO: 20AU/KUJ/BPA/034W

COURSE: BPA

COURSE UNIT: ENTREPRENEURSHIP DEVELOPMENT SKILLS

SEMESTER: II

YEAR: II

LECTURER: MR. KABERUKA RICHARD

QUESTION

WRITE A BUSINESS PLAN OF YOUR CHOICE

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1.0 LETTER OF TRANSMITIAL
05TH APRIL 2022
MANAGEINING DIRECTOR
CCL COMPUTER WORLD
P.OBOX 3425
NAMUNGALWE TOWN
COUNCIL

THE BRANCH MANAGER,

CENTENARY BANK UGANDA LIMITED
P.O.BOX 4356
IGANGA-UGANDA

Dear Sir/Madam,
RE: APPLICATION FOR A LOAN OF UGX 7,400,000/=
I forward in my application to your bank seeking for a business loan as referenced above to fund
CCL computer world.
The enterprise is holding 10,000,000/= as cash at hand which is not enough to run the business
targeted expenses. The loan period for the entrepreneur is 3 years period with interest and the
business is presenting a commercial house with in Kawete Trading Centre worthy 20,000,000/=
to secure the borrowed funds in case of failure to pay back.
I will be very grateful when your services are accorded to me.
Yours faithfully,
………………………
BIRABWA ALICE NANGOBI
DIRECTOR
CCL COMPUTER WORLD

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 TABLE OF CONTENTS

1.0 LETTER OF TRANSMITIAL.............................................................................................3

2.0 Executive Summary............................................................................................................5
2.1 Name of the business.....................................................................................................................................5
2.2 Business Objectives.......................................................................................................................................5
2.3 Mission Statement.........................................................................................................................................6
2.4 Business Guiding Principles..........................................................................................................................6
2.5 Keys to Success.............................................................................................................................................6
3.0 Company Description.........................................................................................................6
3.1 Ownership.....................................................................................................................................................7
3.2 Legal Form....................................................................................................................................................7
3.3 Location and Facilities of the business.........................................................................................................7
4.0 Products...............................................................................................................................7
4.1 Products/Services Descriptions.....................................................................................................................7
4.2 Inventory Management.................................................................................................................................8
4.3 Products/Services..........................................................................................................................................8
5.0 Market Analysis..................................................................................................................9
5.1 Industry Analysis...........................................................................................................................................9
5.1.1 Industry Participants.................................................................................................................................9
5.1.2 Main Competitors.....................................................................................................................................9
5.2 Market Tests..................................................................................................................................................9
5.3 Target Market Segment Strategy.................................................................................................................10
5.3.1 Market Needs..........................................................................................................................................10
5.3.2 Market Trends.........................................................................................................................................10
5.3.3 Market Growth........................................................................................................................................11
5.4 Positioning...................................................................................................................................................11
6.0 Marketing Strategy and Implementation.......................................................................11
6.1 SWOT Analysis...........................................................................................................................................12
6.1.1 Strengths.................................................................................................................................................12
6.1.2 Weaknesses.............................................................................................................................................12
6.1.3 Opportunities...........................................................................................................................................12
6.1.4 Threats.....................................................................................................................................................13
6.2 Strategy Pyramid.........................................................................................................................................13
6.3 Unique Selling Proposition (USP)..............................................................................................................13
6.4 Marketing Strategy and Positioning............................................................................................................14
6.4.1 Pricing Strategy.......................................................................................................................................14
6.4.2 Promotion and Advertising Strategy.......................................................................................................14
6.4.3 Website...................................................................................................................................................14
6.5 Sales Strategy..............................................................................................................................................15
6.5.1 Sales Programs........................................................................................................................................15
6.6 Legal............................................................................................................................................................15
6.7 Milestones...................................................................................................................................................15
7.0 Organization and Management.......................................................................................16
7.1 Organizational Structure.............................................................................................................................16
7.2 Management Team......................................................................................................................................16
7.3 Personnel Plan.............................................................................................................................................16
7.4 Board of Directors.......................................................................................................................................16
8.0 Financial Plan....................................................................................................................16
8.1 Important Assumptions...............................................................................................................................17
8.2 Start-Up Costs.............................................................................................................................................17
8.3 Source and Use of Funds.............................................................................................................................18

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 2.0 Executive Summary
CCL is an information technology business that deal in selling and offer services and products
like laptops, CPU, Power Cables, network cables, signal cables, monitor screens and all
computer accessories. CCL strives to provide the high quality technological and computers
equipments. CCL, was established in 2022, and is located in Namungalwe town council, Iganga-
Kaliro road in Iganga district. CCL was formed in 2022 by Birabwa Alice Nangobi as the sole
appropriator business and am the director.
This business will approximately require Ugx17, 400,000/= whereby 10,000,000/ will come
from me (the entrepreneur/owner) and 7,400,000/= will be in the form of loan/bank loan and this
many will be repaid into the bank slowly by slowly.

CCL focuses in selling products for future consumption both to small business and large
businesses/organization. CCL strives to foster and maintain solid relationships with its clients,
fine tune CCL products/services, and continue to develop innovative business solutions that will
improve the way clients do business. Due to CCL small size, CCL has the unique ability to act
quickly and easily meets or beats CCL deadlines. CCL main limitation is CCL limited staff
resources and inadequate capital. CCL plans to expand personnel over the next three years to
meet achieve a balance of supply and demand.

The purpose of this plan is to create a strategy for CCL that will increase CCL revenues annually
by 20%, and simultaneously grow assets 25%. Overall, this business plan will provide a depth
understanding of the company, along with a plan for growth in the future.

2.1 Name of the business

Name of the business is called CCL computer World

2.2 Business Objectives

The primary objectives of CCL computer world are:

i. To provide custom solutions with outstanding customer service which enhances CCL
customer’s efficiency and secures CCL long relationship with its clients/customers.

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 ii. To grow the business in staffing to accommodate the growing need for services and
products by offering a dynamic work environment with flexible hours and increase the
business earnings.
iii. To focus on delivering the computer equipments and softwares that is needed by the
customers. CCL has a can do attitude and is happy to get the deliverables in the most
efficient manner to CCL clients.

2.3 Mission Statement

To provide and extend all the possible computer services nearer to its customers to meet their
objectives. CCL computer world will strive to foster and maintain positive relationships with
each and every client (both internal and external clients in the town, and even outside the
district), by providing cutting edge technology services (software), computer accessories at
reasonable and competitive prices.

2.4 Business Guiding Principles

 Be Dedicated. Every day, consistency is key. CCL computer world will be

dedicated to each and every Customer, down to the very last detail.
 Be Dependable. CCL computer world believes that a commitment to meet all CCL
obligations punctually, honestly and honorably.

2.5 Keys to Success

CCL considers the following factors to be the primary contributors of business success:
 Diversification of product lines and customer base
 Management with rounded skill set in business growth and marketing
 Sound financial management

3.0 Company Description

CCL strives to promote and grow empowered relationships with its clients/customers. While
small in size, CCL has a team of experienced persons e.g. I the director and founder have a
Bachelors Degree in Public Administration which is good in managing and solving business
related challenges.

CCL computer world is targeting the small business, organizations, students, school, hospitals,
and even individuals in this area who might be in need of using computers and software.

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In this area you find that most people buy computers and other computer accessories in Jinja
town because there are no available businesses dealing in computer related selling business.
Therefore in setting up this business, I see a great opportunity for this business to succeed since
there many schools, hospitals, students, businesses and even individuals e.t.c who might be in
need of the using these services.

3.1 Ownership
This business is a sole proprietorship and is wholly owned by Birabwa Alice Nangobi and she is
the founder and manager/director. Mrs. Birabwa Alice Nangobi graduated from Kampala
University with a Bachelors degree in Public Administration.

3.2 Legal Form

CCL is a sole proprietorship business formed in 2021 doing business in Namungalwe town
council in Jinja district along Kamuli-Jinja main highway on Lubanyi road.

3.3 Location and Facilities of the business

CCL computer world is located in eastern Uganda, Iganga-Kaliro road in Namungalwe
town council, in Iganga district. The population development of Namungalwe as well as
related information and services in 2015-07-01 to 2020-07-01 (Wikipedia, Google,
images) is from 22400-24,200. Therefore currently the city has a population of over
24,200 according to Wikipedia, Google and some images. The residential population in
the immediate area is comprised of a mixture of single family and multi-family housing.

Further information about the population structure

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 4.0 Products

4.1 Products/Services Descriptions

CCL will work hand in hand with other computer suppliers majorly in Kampala and assures
the quality deliverables from each customers, assuring the development of long term business
relationships. CCL sells/provides the following products/services:
 CPUs
 Key Boards
 Monitor Screens
 Power Cables
 Signal Cables
 Networking Cables
 Software Development
 Windows Installation
 Networking
 Analysis of the Current Technical Environment,
 Application Software Requirements analysing,
 Application software testing and upgrading

4.2 Inventory Management

CCL is primarily a service based business which carries no inventory.

4.3 Products/Services
CCL’ current focus is twofold: computer accessories and application/software development for
customers.

Computer accessories
In general, many customers/clients require different computer accessories like the CPUs,
Keyboards, monitor screens, power cables, signal cables, computer mices, power cables e.t.c to
be streamlined and operating more efficiently. Many businesses, schools, banks, students, small
business owners and many more require these computer accessories but due to their absence and
distance in the area (Namungalwe town council), people resort to buy them from Jinja town
which is very far from the area, therefore people spend transport traveling from Namungalwe
town to Jinja city in order to buy them.
Software/Application Development

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Application development, the creation of programs that perform functions for software and
hardware, are in great demand for various entities in his area. CCL will create many
applications for example, that run behind-the-scenes for tracking inventory, databases,
maintaining account balances and billing clients automatically.

Once, applications focused primarily on functionality. Today, the most complex applications
focus on elements such as speed, compatibility, security, scalability and customer experience.
CCL strives to create the fastest and the most user-friendly applications to meet these needs.

Future Plans
CCL has future plans to expand this business into S Corporation Company and also recruit more
than five employees. Additional plans include engaging in selling security devices, like cameras,
fire sensor, sound ring bells, digital door locks. Another goal is setup a computer training
institute/centre in this area since many people in this area need computer skills.

5.0 Market Analysis

The market analysed is as below explained;

5.1 Industry Analysis

There is ready market in this town because I sampled some people who are living in this area
plus some other businesses, schools plus individuals and their response surprised me “when we
want to buy these devices, computers we travel to Jinja town because there is no shop here
(Namungalwe) that sells them” another issues is about the total number of population of over
24200 of people with many schools, businesses, banks e.t.c portrays that there is ready market

5.1.1 Industry Participants

Just like any other business, CCL also has competitors that can be virtually almost doing the
same business. In fact, any entity meeting the general requirements is a perspective competitor.
The criterion for doing a business is that you need to first register it with Uganda registration
service bureau (URSB) then you obtain a certificate of registration for the business.

5.1.2 Main Competitors

CCL does not have International competitors, however, only fellow competitors who are doing
similar business and background and they are mentioned here:
Jabeli computers stationeries and internet cafe

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This business is doing stationary work with printing, photocopying, scanning services
Pit-spot computer centre
This business also is majorly dealing in stationary services like printing, photocopying and
scanning

5.2 Market Tests

While working as a customer attendant and manager at Sema internet café behind police station,
Sema internet is focused on offering the following services; printing, photocopying, scanning,
and selling of computer accessories, sealing, binding, typing services and all internet services.
Currently Sema internet café has over 35 customers that use their service per day and indeed the
business is working out and making profits. Therefore I have a plan of advancing this idea to the
next level and then establish it to a different place/area (Namungalwe town council)

5.3 Target Market Segment Strategy

CCL’ strategy is offering all computer (hardware) and software services to its clients within and
outside this area (Namungalwe town council)

5.3.1 Market Needs

In general, some customers require old broken outdated software systems to be upgraded and
stagnant legacy systems to be streamlined and operating more efficiently. Operating efficiency
has become vital as a local client seeks to get CCL arms around the largest databases in the
country. Inadequacy hard computer selling shops in this area have also prompted the
establishment of this business since they move long distances in order to buy them. Legacy
systems, need for computer equipments and gargets, databases are ‘clogging/blocking’ the
systems As these sources and data volumes multiply, over time, it becomes to critical to
incorporate, regiment and apply rules of order to avoid further data ‘glut’.

5.3.2 Market Trends

Many areas of high technology are highly competitive and are subject to rapid, unanticipated
changes. The dynamic business climate poses significant challenges requiring companies to
adapt rapidly to evolving conditions.

While the timing of technological change, computer components and obsolescence is difficult to
predict, rapidly changing technologies with marked potential for materially eroding companies'
business and financial profiles are one of the few constants in the high technology sector.

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Cyclicality and technological change can create sharp declines and significant shifts in
competitive dynamics, customer requirements, and buying patterns, which can rapidly reshape
industry subsectors. The ongoing transformation of the data storage and semiconductor industry
segments is an example of these market dynamics at work. (Standard and Poor’s)

High technology companies' earnings and cash flows are subject to cyclicality created by the
business and/or consumer cycles. In many developed countries in recent years, volatility in
business/corporate sector demand has tended to be markedly greater than cyclicality in the
consumer economy. Historical recessions have largely been business-driven, rather than
consumer-led, but in the current recession, demand is down sharply across both consumer and
business markets. (Standard and Poor’s)

Consolidation remains a long-term trend in many high technology subsectors as growth rates
have slowed. Managements of larger companies view their subsidiaries as components of a
portfolio that should be actively managed, a strategy generating ongoing acquisition and
divestment activity. Customers want integrated solutions; in response, high technology
companies and businesses are broadening their offerings through acquisitions. (Standard and
Poor’s)

5.3.3 Market Growth

Due to the increasing number of population in this area and market growth, business
establishment like schools, business owners, banks e.t.c compared to previous years, there is
market growth as the population is increasing in the area.

Based on the growth in this market and the current service mandates to different small
businesses. CCL will achieve this growth with the addition of more staffing, customer care,
offering of unique products different from competitors in order to acquire the market just like in
my future plans.

5.4 Positioning
CCL has set CCL self apart from CCL competitors by; i) CCL narrow and targeted market focus
(hardware and software) and by completely understanding industry trends. ii) CCL is truly the
market expert. Because of CCL small size, CCL has the ability to not only meet /exceed
deadlines, but they can adapt quickly as well and on short notice and provide the best products to

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its customers at affordable prices. iii) All these factors will lead to cost savings which in turn will
be passed on to the clients.

6.0 Marketing Strategy and Implementation

 In this business the marketing will be made in different ways i.e.:-
 Advertisement using the local radios (kizindalo)
 Visiting of radio stations to talk about the services and products that the business offers.
 Also creating business social media sites/accounts on facebook, twitter, whatsApp ,e.t.c.
 I will also make sure that I design the business T-shirts, logs, print and design banners to
sell and market the business.
 Lastly I will also create a business website that will contain all the multimedia contents
about my business services offered

6.1 SWOT Analysis

The SWOT analysis will be as follows;
6.1.1 Strengths
1. By utilizing CCL will focus on specific target markets and providing detailed
project outlines, CCL will provide high end consulting services at a reasonable
price.
2 CCL is flexible, able to ‘turn on a dime’ and meet / exceed deadlines and easily
adapts to changes as needed.
3 CCL will offer the best services and products to its customers/clients
4 Offering of unique products /services which are not already on market
6.1.2 Weaknesses
1. Product obsolescence and technology changes.
2. Rapid life cycle; IT industry quickly can be subject to obsolescence with the
advent of new technology.
3. Substitution – many of the services CCL provides can be mirrored by competitors
even worse, larger competitors although have longer turnaround times, may be
able to offer lower prices due to larger economies of scale.
4. Customer base is limited with a potential for concentration risk should one sector
become less than profitable.
5. Inadequate capital to invest in the business which can lead to inadequacy of
buying materials like hardware computer components

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 6. High costs for software downloading since some application may need
appropriate software applications in order to design certain software and
applications
6.1.3 Opportunities
1 Namungalwe town council is a speedy growing town where new people from
different areas of the country are entering to do business since widening of market
every day
2 New technologies in cutting edge in energy, education , finance (banks) and
healthcare industry make Namungalwe town council market a robust one for
service and product delivery.

6.1.4 Threats
1. Cash flow will be critical if payment from the some customers/clients is delayed
for any lengthy time period.
2. Mirror competitors might be able to reduce their prices due to efficient in
economies of scale.
3. Though the town is growth at a speedy pace, it is surrounded by many rural areas
where by this affect the business in a way that some people may not the values of
computers and software.

6.2 Strategy Pyramid

CCL plans on achieving a minimum of 20% of CCL computer world revenues in the form of
recurring software and hardware base, to cushion against revenue decline when the spending
environment deteriorates. CCL computer world plans on achieving this goal by providing top
notch service to CCL computer world customer base with detailed follow-ups and reviews. By
keeping CCL computer world narrow focus on target markets and needs, CCL can quickly alert
clients of improvements and new technologies and new computer advancements. With CCL
computer world commitment to training and education, CCL computer world in future will
employ workers that can readily adapt and perform routine upgrades.

6.3 Unique Selling Proposition (USP)

CCL has set itself apart from its competitors by;
1) CCL narrow and target market focus (computer software and hardware). By completely
understanding business trends CCL will truly be the market expert.

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 2) CCL’ extreme attention is to detail in customer service and project planning sets them
apart from their peers.
3) Because of CCL small size, CCL has the ability to not only meet /exceed deadlines, but
they can adapt quickly and on short notice. It has also got an expert in issues concerning
software and hardware technologies (BCSIT)

6.4 Marketing Strategy and Positioning

CCL is uniquely a Customer based business by focusing on the education sector, Finance
(banks), business owners and healthcare sectors and even people in the community e.t.c. This
focus allows for detailed models, specifically attached to these industries.

6.4.1 Pricing Strategy

CCL charges will be categorized as below;
a) Rent (I year) ===============1,200,000/=
b) Purchase of 7 CPUs =========3,500,000/= (@500,000/=)
c) Purchase of 8 monitor screen===1,600,000/=(@200,000/=)
d) Purchase of other computer accessories like;-
 Computer mices
 Keyboards
 Signal cables =1,200,000
 Power cables
 Internet cables
e) Room partitioning and installation of security devices (cameras)=======8500,000/=
f) Software application development and purchase====1,200,000/=
g) Transporting of material ================200,000
6.4.2 Promotion and Advertising Strategy
CCL will rely primarily on direct marketing by word of mouth and local radios ( kizindalo),
social media advertisement, designing of banners, logos a business website to this the business
content.

The business will have a website which is another marketing tool.

CCL plans to join Mercury Computers Limited one of the most selling computer equipments in
Kampala and Uganda all a whole in order to get the best products to the customers

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6.4.3 Website
The CCL’ website will identify what the business is, a brief history, and services and products
offered/provided. The website will contain or have a “Who We Are” section featuring pictures
and brief biographies of the CCL director and manager and in future the staffing. The site will
have also links to related sites such as the services and products being offered and those that
have ever been offered to our dear customers.
The website will also have the future plans like shopping, ordering of online products to our idea
customers and whoever may be in need of these products and services

6.5 Sales Strategy

It is impractical to have a try before you buy in the IT field; however, CCL will prefer to
present its prospects with the next best thing, an initial free consultation and evaluation. The
potential client will be given a detailed questionnaire to complete and which will be forwarded
to the business manager for review. The questionnaire will be valuable and will help business
determine options best suited for the client. CCL thoroughly believes that by truly
understanding her customers, it will then create custom Project Plans and win more
customers/clients.

6.5.1 Sales Programs

CCL will ward its customers (those for have often used the CCL services) with a lucrative
incentive package to include bonus, discount, and some free other services.

6.6 Legal
CCL is a sole appropriatorship business doing business in the Namungalwe town council of
eastern Uganda in Iganga district. This business is wholly owned by Birabwa Alice Nangobi

6.7 Milestones
Table 5.8 showing business Milestones
The following milestones will assist CCL in gauging CCL target.

Milestone Date
Obtaining customer base Today
Grow revenues 20% and assets 25% Year One
Secure 20% revenues in the form of offering best services/products at Year Two

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affordable and negotiable prices
Hire 2 and 3 making five new employees Year Three
Become a Prime hard &software seller/service provider Year Three
Diversify sector – enter into defense (all security devices) Year Three

7.0 Organization and Management

7.1 Organizational Structure

CCL computer world is a sole appropriatorship business doing business in the Namungalwe
town council of eastern Uganda in Iganga district. This business is wholly owned and managed
by Birabwa Alice Nangobi and a holder of a Bachelors Degree in public administration (BPA).

7.2 Management Team

CCL is a sole appropriatorship business wholly owned by Birabwa Alice Nangobi, the founder,
director and a holder of a Bachelors Degree in Public Administration (BPA) from Kampala
University and also a diploma holder attained from management training and advisory centre.

7.3 Personnel Plan

The following table demonstrates the budget requirements for CCL staff over the next three
five years.

Table 6.4 showing Personal Plan

Annual Sales Forecast Year 1 Year 2 Year 3
Cashier /accountant Ugx6,000,000 Ugx 6,600,000 Ugx 6,600,000
Software administrator Ugx9,600,000 Ugx9,600,000 Ugx9,600,000
Software developer Ugx9,600,000 Ugx9,600,000 Ugx9,600,000
Network administrator Ugx 9,000,000 Ugx 9,000,000 Ugx 9,000,000
Driver Ugx 4,800,000 Ugx 4,800,000 Ugx 5,040,000
Total Ugx 39,000,000 Ugx39,600,000 Ugx39,840,000

7.4 Board of Directors

Currently am the director (Birabwa Alice Nangobi) otherwise in the future.

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 8.0 Financial Plan
The financial plan will cover the following:
 Required Cost of Start-Up
 Profit and Loss
 Cash Flow
 Balance Sheet
 Financial Ratios

8.1 Important Assumptions

Income Statement Assumptions

The business will currently be operated me as the administrator, manager e.t.c.

The business plans to hire software administrator and cashier/accountant in Year Two

In Year Three, the company plans to hire three other employees like the software developer,
network administrator and a driver

To, estimate the business will grow revenues 20% annually and assets by 25% (coincides with
other industry peers government rules).

Advertising expense will be estimated to be 93% of revenues

Annual rent will be 1,200,000/= in Year One. The business room with large enough to
accommodate the business and the business will be located at Iganga-Kaliro road ,Namungalwe
town council in Iganga district.

Wages represent the largest component of annual expenses and is estimated to be Ugx
39,000,000/=in Year One, Ugx39, 600,000/= in Year Two, and Ugx39, 840,000/= in Year Three.

Balance Sheet Assumptions

This business will approximately require Ugx17, 400,000/= whereby 10,000,000/ will come
from me (the entrepreneur/owner) and 7,400,000/= will be in the form of loan/bank loan and
this many will be repaid into the bank slowly by slowly.

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8.2 Start-Up Costs
Although not technically a ‘start-up’, initial expenses include working capital and computer
hardware and software and other items to be used in the business.

Table 7.2 showing Start-Up Costs

Items/products Quantity Unit cost Total amount

CPUs 7 @ 500,000 3,500,000
Monitor screens 8 @ 200,000 1,600,000
Other computer ==Computer mices 1,200,000
accessories like ==Keyboards
==Signal cables
==Power cables
==Internet cables
e.t.c
Room partitioning and 850,000
installation of security
devices like cameras
Purchase of application 1,200,000
and development of
software
Rent 1 year 100,000 per month 1,200,000
Transport of material

8.3 Source and Use of Funds

The source of funds for the initial funding will be in the form of owner contribution and loan to
the owner until it’s fully completed in the next three year term.

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