“the Indian National Congress… cannot be allowed

to die, it can only die with the nation”

- Mahatma Gandhi
(India of my dreams, page 242, 1947)
It is about
WINNING INDIA IN 2024
 143Cr 104Cr 32.5Cr 3.25
Total Population Total Electorate Number of HH Voters per HH

4120* 543 10L 30L 68Cr 50Cr 48Cr 5Cr

ACs PCs Polling Elected Women Youth Farmers Small
Booths Representatives Businesses

728
Districts
7083 Blocks
6.6L
Villages
21Cr 23Cr 12Cr
Minorities SCs STs

Panchayats Wards Tribes Castes Sub-Castes

2.5L 82251 700+ 3000+ 2500+

130Cr 93Cr 45Cr 13 Cr 28.3Cr 13Cr 80Cr
Mobile Internet Facebook First Time Middle Class Urban Poor Under 2$/day
Users Users Users Voters
Imp: All numbers are projected to 2024 *Including erstwhile J&K State
Any party with these numbers would be a formidable political force …

11.9 Cr Votes in GE 2019

90 MPs 52 LS MPs; 38 RS MPs

209 PCs ranked 2nd, GE’19

Count Pop. %
800 MLAs in State Assemblies

INC Ruled 3 09% PCs where Congress has won at least once
233
Ruling as Junior Partner 3 17% since GE 2009
Principal Opposition
Principle Opposition in Alliance
13
3
33%
10%
1072 ACs ranked 2nd, AE (‘16-’21) 149
PCs where Congress never won but has come
2nd at least once since 2009
Note: 767 INC MLAs Post defection
But for the fact that these numbers are of
The party has faced a steep fall from erstwhile hegemony

INC in GE 1984 INC in GE 2019

GE’84 AEs’72 1971-77

Best Performance 414/543 MPs 1936/2575 MLAs 15/24 State Govt.
This is more concerning as the party seems
to be in perpetual decline since 1985…
General Elections Vote Share & Winning Parliamentary Seats for INC

50.7%
80.0% 450

53.1%
400

70.0%

46.0%

350

60.0%

41.0%
300

48.1%
50.0%

39.0%
43.7% 38.7%
42.7% 250

39.5% 35.8%
40.0%

36.4% 34.0% 34.4%

34.5% 29.7%
414 29.6% 200

28.8% 28.6% 22.3% 24.8%

351 353 28.3%
30.0%

25.8% 26.5%
150

244 19.3% 19.5%

20.0%

197 206 100

152 140 141 145

10.0%

114 50

44 52
0.0% 0

1971 1977 1980 1984 1989 1991 1996 1998 1999 2004 2009 2014 2019
INC Rank 1 INC Vote Share Contested Vote Share
General Elections Parliamentary Positions for INC
600

500

400 511
486 481
468
436
413
300 374
350
330 316
300
268 261
200

100

0
1971 1977 1980 1984 1989 1991 1996 1998 1999 2004 2009 2014 2019

Rank 1 + Rank 2 Rank 3 Below Rank 3 Not Contested Seat Count

Assembly Elections Winning MLA Seats for INC
4500 600 0

4000
500 0

3500

3000 400 0

3402 3475 3412

2500 3004 2954 2885
2793 2746 300 0

2000 2425 2398 2398 2440 2523 2518 2499

2155 2134
1961 1872
1500 200 0

1000
100 0

500

0 0

1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 2021
Rank 1 + Rank 2 Rank 3 Below Rank 3 Not contested Seat Count
GE ‘14 & ‘19 exhibit INC’s poor track record to win against BJP in a direct
contest
General Elections Summary
Common Seats Seats won by INC Proportion of seats won by INC
Seats won by INC
(Seats where both INC and BJP contested the elections) where BJP came 2nd where BJP came 2nd
2014 373 37 23 6.17% 50% further
drop
2019 374 31 15 4.01% in Strike-rate

INC Margins

Margins 2014 2019

GE 2014 GE 2019
Below -25% 165 226
-25% to -10% 113 76
-10% to -5% 30 25
-5% to 0% 28 16
0% to 5% 15 16
5% to 10% 9 7
10% to 25% 11 7
Above 25% 2 1

INC lost 90% of 373 PCs INC lost 92% of 374 PCs
BJP & INC both contested BJP & INC both contested
What could be the reasons for this decline?

I II III IV

Natural Four Failure to Structural

Disadvantage of Periods of Capitalize on Weaknesses &
being Legacy Organized Legacy & Lack of Connect
Incumbent Mass Dissent Achievements with the Masses
 Legacy Natural disadvantage of being Legacy Incumbent (1/2)
I

55 Cr 16 Cr 20 Cr 20 Cr
live on less than no access to clean sleep hungry every are
₹100 per day drinking water day undernourished

9L 4.5 Cr 24 L 17 L
children below 5 stunted children die from treatable are homeless
die annually conditions every year
Sources: National Health Survey, WaterAid, IGH, 2018; Habitat, 2019, UNICEF, World Bank estimates, The Lancet, GNR 2018, BMJ Global Health, Burden of Disease in India WHO, WHO Estimates
 Legacy Natural Disadvantage of being Legacy Incumbent (2/2)
I

Indices India S. Africa China Brazil Russia

Global Income Index Lower Upper-Middle Upper-Middle Upper-Middle Upper-Middle

Human Development Index 129

129 113 85 79 49

Multidimensional Poverty Index 49

49 67 78
78 77 N/A

Global Hunger Index 102

102 60 25 18
18 22

Healthcare Access and Quality Index 145

145 127 48
48 96 58

Education for All Development Index 11 75 108

108 87 34

Gini (Income Inequality) Index 95

95 11 68 8 77

Global Corruption Perception Index 80

80 70
70 80 106 137

Ease of Doing Business Index 63

63 84 31 124 28
Sources: World Bank Data, UNDP Human Development Report, Measuring Global Healthcare Access and Quality Report, UNESCO Global Education Monitoring Report, Transparency International Global Corruption Perception Report,
Public Dissent Four Periods of Organized Mass Dissent
II
INC vote%
60%

50% 48% 48%

45% 45% 44% 43%
41% 40%
40%
35% 36%

29% 28% 29%

30% 27% 20%
26%

Mandal & Ram Mandir

20%

IAC & Rise of Modi

20%
JP Movement

10%

0% Bofors
1951-52 1957 1962 1967 1971 1977 1980 1984 1989 1991 1996 1998 1999 2004 2009 2014 2019
Achievement
Failure to Capitalize on Legacy & Achievements (1/2)
III

Empowerment
Architect of Telecom Economic Through Rights
Bangladesh
Modern India Revolution Liberalization Based Legislation –
RTI/RTE/FSA/TRA

Parliamentary Privy Purse & Bank Information Most Prosperous

Punjab
Democracy Nationalization Technology Decade in India

Scientific Temper ‘Gareebi’ Hatao Panchayati Raj Midday Meal MNREGA

Lowered Voting Pragmatic Nuclear

Global Respect Green Revolution
Age Foreign Policy Deal
Achievement
Failure to Capitalize on Legacy & Achievements (2/2)
III
India in 1950 Indicators India in 2014
32 Life Expectancy at Birth (in years) 68.02
18.33% Literacy rate 74.4%
8.86% Female Literacy Rate 68.4%
146 Infant Mortality Rate 36.9
65% (1961) Dropout rate (Primary) 4.13%
0.36 (1980) Human Development Index 0.6
437 (1991) Maternal Mortality Rate 130 (2016)
55.5% Number of Hungry Individuals 14.6%

Rs. 1492 Per Capita Income Rs. 96563

279618 GDP (Cr) 5503476

0.53% Homeless (%) 0.03%

3,99,942 Roads (in Kms.) 54,02,486
1713 Electricity Output (in MW) 248554.39
24.9% (1981) Households Without Access to Safe Drinking Water (%) 5.84%
Sources: Census of India, Ministry of Statistics and Programme Implementation, World Bank Data, Ministry of Road Transport and Highways, Water Aid India Report
Structure Structural Weaknesses & Lack of Connect with the Masses
IV

Jaded & Aged Complete Disconnect Ceased Working as a

Leadership with the Grassroots Democratic Organization

No structured pan-India membership

INC’s last mass public outreach Between 1885 & 1998, 61 Presidents
drive in last 25 years
campaign was Rajiv Gandhi’s Bharat with average tenure of 1.85 years;
Yatra in 1990 From 1998 till present, 2 Party
Only, 23/118 of the Central Leadership
Presidents in 23 years (SG 21 years &
are elected; 16/37 of PCC elected
No pan-India protest or agitational RG 2 years)
campaign that has lasted for more
Only 2/66 CWC are under the age of 45
than 24 hours since 2014 More than 65% District Presidents and
years
90% Block Presidents have not had a
Very weak/ minimal infrastructural meeting with Congress President or
17/34 RS members in 3rd+ term
and functional setup at district and even Org. Secretary
below
~2/3rd (72%) of existing AICC Delegates,
No organized setup or effort to further
District & Block Presidents are 2nd or 3rd
the ideological positioning with masses
Gen. Congressis
Hence, the need of the hour…
REINCARNATION OF CONGRESS
Preserving the Soul, Creating a new Body
 The Inspiration – Symbols of Natraja

1 सष्टृ ि (Creation) सहं ार (Destruction) 4

signifies the vibrations signifies the fire that degenerates
which led to the creation of 1 2 matter into a formless state, only
the universe to regenerate mater once again
3

4
2 ष्टथिष्टि (Protection) ष्टिरोभाव (Concealment) 5
indicator of assurance & indicates the creation
protection 5 of illusion

3 अनुग्रह (Liberation) अपथमार (Connect) 6

6
symbolizes moksha or symbolizes the end of evil &
freedom from life & death represents the connection of
the lord to the ground
 The Six Foundational Resolves
सष्टृ ि (Creation)

I
Create a new Congress that is the संहार (Destruction)
political platform of choice for the masses
Destroy sense of entitlement, lack of
accountability & sycophancy IV
ष्टथिष्टि (Protection)
Protect legacy, values ष्टिरोभाव (Concealment)
II and core principles
Conceal the immutable baggage of
nepotism and corruption V
अनग्रु ह (Liberation)
Liberate from inertia, mediocrity, and अपथमार (Connect)
III status quo
Connect with the masses, become their
voice and capture their aspirations VI
5 Strategic Decisions to
Kickstart the Process
 The Five Strategic Decisions

Fix the Solve the Reclaim Create Army Ecosystem

Leadership Alliance Party’s of Grassroots of Supportive
Issue Conundrum Founding Leaders & Media & Digital
Tenets Foot Soldiers Propagation

I II III IV V
Leadership

Perhaps for the first time, Congress leadership does not appear fully aligned
in terms of goals, strategy, method, approach, tactics and the way forward;
leading to a complete lack of cohesion, at times confusion and stalemate
Performance of INC under the SG (1998-2012), Dual (2013-17),
RG (2017-2018) & SG (2019-2021) Leadership Leadership

I
42.5%
33.9% 35.8%

23.5%
17.5%
12.4%
9.5%

1998-2012 2013-2017 2017-2018 2019-2021

GE Strike Rate AE Strike Rate
General Elections Assembly Elections
Phase
Contested Seats Seats Won Contested Seats Seats Won

1998 – 2012 1787 606 10506 3759

2013 – 2017 464 44 2725 641

2017 – 2018 NA NA 1467 624

2019 – 2021 421 52 1104 193

Decisions for Top Leadership
Leadership

Leader of General
UPA President Working
Parliamentary Secretary – VIABILITY IMPACT
Chairperson AICC President/ VP
Board Coord.

The Preferred
Moderate Medium
Roles

Erstwhile INC
Leader Non-Gandhi

Alternative N/A Difficult High

Non-Gandhi
Rationale for the Preferred Option
Leadership

Without a strong Congress there cannot be a functional UPA, hence the leadership should focus to rebuild the Party …

Leverage the role and capacity of the chair to consolidate support with erstwhile Congress leaders who have
UPA Chairperson
substantial electoral base & grassroots presence in key regions

AICC President Continue as AICC president to keep the Congress together

Working President/ There is a need for a non-Gandhi Working President/Vice President who can effectively work on the ground
VP as per direction of Congress leadership

Leader of
The person should be a credible choice to propagate voice of people both within the Parliament & outside
Parliamentary Board

General Secretary – We need a person to effectively coordinate between the Congress Leadership, Parliamentary Board and
Coord. grassroots workers for seamless connect
Reinforcing Office of Congress President for Better Election
Management
Leadership

I
AICC President
Central Election Congress Working Parliamentary
Committee Committee Board

Professional Support Unit of

PCC Chief
10-12

500+ members
3 GS
Sr. VP (In charges)
7 Head Elections Task Force (WP/VP)
State GS
40-50 PCs Charge
10
Advisors
40-50
50
Sec.
DCC (In charges) GS
GS GS GS
Org. Comms.*
Treasurer Coord./ Election
20 10 PCs Charge Frontals
BCC Mgmt

10
Panch. CC

10
Vill. CC
*Details in Annexure
Prime Minister v/s Head of the Parliamentary Party
Leadership

To Effectively Represent the Voice of the People both in Parliament & Outside

V
S
Elected Autocracy Collective Credibility
Alliance

II

In order to revive itself the party must

solve its alliance conundrum
UPA has never been in position to win the
General Elections since 2014 Alliance

II

360 349 (40%)

326 (42%) 321
(43%)
304 (40%) 309 (40%) 303(41%)
288 (37%) 286 (38%) 281
237

166

110(27%) 122
102(30%) 108(29%)
81 (24%)
94 (26%) 93(27%) 93 (27%)
75 (27%)
60

Aug'15 Feb'16 Aug'16 Jan'17 Aug'17 Jan'18 Aug'18 Jan'19 Jan'20 Aug'20 Jan'21
NDA UPA

Source:- India Today - Mood of the Nation survey

The Possibilities
Alliance

II

Possibilities Concept Viability Winnability Future Impact

SCENARIO 1:
Rebuilding INC all out
Going Alone
CONGRESS across the country High Low High

SCENARIO 2: Build an all-parties

Going with a need-
UPA 3 based alliance
coalition to defeat Medium Low Medium
BJP/Modi

SCENARIO 3: Maintaining national

Going alone in parts
character while forging Medium High High
CONGRESS PLUS & strategic alliances
alliances (5-6 partners)
Congress Plus – The Concept
Alliance

II

INC must retain a pan-Indian character & 3 checks

control over the national narrative for strategic alliance

1 1
Parties with no ideological
Ideology
Directly contest 70-75% of Lok contradiction, preferably erstwhile Congress
Sabha seats
2
Parties against whom no direct electoral
Compatibility
2 contest in recent past

Forge strategic regional alliances 3 States where there is no breakaway

State regional party of consequence or Congress
Selection has not been in power or opposition in the
last 20+ years
Congress Plus – The Composition
Alliance

II
INC to contest 358 seats … 168 seats in 5 states in strategic … & 17 seats in J&K & NE states with
in 17 states alone … alliance with regional parties ancillary partners as the senior partner

NCP, MH

Other
Partners

YSRCP, AP TMC, WB
NC, J&K NE Partners

JMM, JH DMK, TN
Congress Plus – The Scenario (1/2)
Alliance

II

State Party Rank 1 Rank 2

All States INC 52 209

Andhra Pradesh YSRCP 22 3
Maharashtra NCP 4 15
Jharkhand JMM 1 3
Tamil Nadu DMK 24 0
West Bengal AITC 22 19
Jammu & Kashmir NC 3 0
128 249

Congress Plus at
Rank 1+ Rank 2 in 2019 GE 377
Party

III

To reclaim the Party’s foundational tenets, both in letter & in spirit, exercise
should be underway to democratize congress, promote inclusive
representation and act against criminality & corruption in politics
Democratize Congress
Party

III

1 Person, All nominated posts

1 Post All key Decision-Making Bodies of
(organizational/ electoral)
the Party (National & State)

I Reconstitute org. bodies via elections across all levels Internally Elected Nominated
Members Members*

II Fixed term, fixed tenures for all posts including CP & CwC
50% 50%

*50% Nominated Members amongst sitting

III Tech-enabled sol. to prevent manipulation of internal elections
Lok Sabha MPs or Vidhan Sabha MLAs

IV ‘One Family, One Ticket’, to counter prevalent nepotism Existing Congress Electoral posts for those who complete
Families 7 years as active primary members
 Promote Inclusive Representation
Party

Crorepati Candidates
III
Age Ranges Caste Groups Gender Ratio
Nat. Avg. Nat. Avg. Nat. Avg. Nat. Avg.
3%
14% 8% 11% 11% 16% 27% 29%
2% 17%
16%
9% 50%
14% 27%
18% 37%
35%
64%
13% 89% 79% 83%
48% 46% 23%
50%
41%
15% 13%
9% 28%
10%
2% 19% 10% 9%
All India-Census 1248 Candidates All India-Census 1248 Candidates All India-Census 1248 Candidates
12% 9% 6%
3% 1% 1%
25-35 36-45 46-65 66-75 >75 OBC GEN SC ST Others Male Female 2004 2009 2014 2019
>10 Lakhs 10L - 50 L 50L - 1 Cr 1Cr <

Align party’s key organizational bodies with India’s demographic indicators

Outcome w.r.t age, gender & social groups
Source: Census 2011; Association for Democratic Reforms Reports, www.adrindia.org *Information unavailable for 217 Candidates, included in Others **Candidates Analyzed: GE’(2004-19) – 1248
 Act Against Criminality & Corruption in Politics – (1/2)
Party

III

Candidates with criminal & serious criminal charges

INC > national average amongst parties

Candidates Criminal Records Analysis (INC v/s All Parties)

Avg. Assets
Candidates Analysed # Criminal # Serious Criminal
Timeline Party % % of Candidate with
(incl. MPs/MLAs) Charges Charges
Criminal Charge

(GE/AEs: INC 6322 1407 22 605 10 ₹ 7.98 Cr

2004-13) All Parties 62487 11063 18 5253 0.1 ₹ 4.3 Cr
INC 462 128 28 61 13 ₹ 16.67 Cr
GE 2014 All Parties 8205 1404 17 908 11 ₹ 7.71 Cr
INC 419 164 39 107 26 ₹ 14.47 Cr
GE 2019 All Parties 7928 1500 19 1070 13 ₹ 7.73 Cr

Outcome No tickets or organizational posts to be extended to those facing charges of heinous crimes
Source: Association for Democratic Reforms Reports, www.adrindia.org
 Act Against Criminality & Corruption in Politics – (2/2)
Party

III
INC has the highest share of unknown income
(12.4% higher than the national average amongst parties)
Source of Income of National Parties during FY 2018-19 (in Rs. Cr.)

Income from Share of

Party Income from known Sources Income from Other known
(donations details declared to ECI) Sources Unknown Sources (as Total Income Unknown
per Audit reports) Income

INC 148.58 40.57 728.88 918.03 79.40%

NCP 12.05 2.885 35.775 50.71 70.55%
BJP 742.15 55.89 1612.04 2410.08 66.89%
AITC 44.26 51.11 97.28 192.65 50.50%
CPI 1.595 2.945 2.61 7.15 36.50%
CPM 3.025 61.54 36.395 100.96 36.05%

Release 100% info of functioning, decision-making, raising & utilization of funds in public
Outcome domain
Source: Association for Democratic Reforms Reports, www.adrindia.org
 Army

IV

Identify & meaningfully engage 15000 grassroots leaders

& activate 1 crore foot soldiers across India
New Dual-Structured Organizational System
Army

IV

The second wing creates a

1 The first wing focusses on 2
robust electoral machinery
Party building a new pan-India Electoral
across key election bound states
organizational mechanism
and targeted PCs for GE ‘24
Proposed Congress Organizational Chart
Army

President
IV
Working Pres./VP

Central Election Committee Congress Working Committee Parliamentary Board

All India Congress Committee

GS Coord./ Election Mgmt

Sec. Coord./ Election Mgmt. 40-50

Existing Structure: The first wing New Structure 400

Zonal Election Sec.
focusses on building a new pan-India
organizational mechanism
Lok Sabha Vidhan Sabha 2-3
3-5
Coordinator Coordinator

Booth Booth
7.5k 675
Convener Convener

PC Contender: 1500/PC AC Contender: 225/AC

 Create 1Cr Foot Soldiers of Congress
Army

IV
~50 L Congress Post Holders ~50 L Electoral Army
National Office 7500 AICC Delegates +
Bearers
National
25000 Nat’l Office Bearers
32,500
PC
Contenders
5 PC contenders X 400 PCs 2000
Pradesh Congress 36 States/ UTs x 100 PCC
Committee
State
members
3600
PC Booth in 1 Booth in charge X 1500 Booths
District Congress
District
732 Districts x 50 DCC 36,600 Charges X 5 contenders X 400 PCs
30 L
Committee members

Subordinate
Block
5000 Blocks x 25 BCC 1.25 L AC
Committee members Contenders
3 AC contenders X 2750 ACs 8250
Intermediate
Panch.
2 L Panchayats x 10 20 L
Committee members AC Booth in 1 Booth in charge X 225 Booths X
Charges 3 contenders X 2750 ACs
19 L
Primary Vill/ward 5 L Vill./Ward/ Booth x 5 25 L
Committee / Booth members
 Army

IV

At present, there is NO structured platform for

mobilization & concerted effort to raise voices of dissent
from non-political yet influential voices of the country
India
Deserves
Better
Build a Unified Platform to Provide Strategic Support & Resources to Non-Political
Influencers & Mount a Sustained Campaign Against the Ruling Dispensation Army
IV

A federation of 200+ like-minded influencers*, activists and civil society members to:
India Deserves
1 2 3
Better Coordinate Action Raise Dissent Build Synergy

Sustained Pressure
Echoing Issues
of National
Importance

Government of India

Note: *Lawyers, Artists, Military Personal, Bureaucrats etc. from various field who conform to Congress’s ideology & oppose the present dispensation
Propagation

An unmatched ecosystem of digital influencers,

supportive media and propagation mechanism
The Current Digital Scenario: Size & Scale of Digital Presence
– (1/3) Propagation

Likes Followers Subscribers Highest Video

Views

Rahul Gandhi 3.8M 18.5M 497K 3M

5.71M 8M 1.53M 33M

FB Likes Twitter YouTube Highest
Followers Audience Video Views Priyanka Gandhi 4.3 M 3.5M 11.9K 214K

Narendra Modi 46 M 68.2M 8.73M 51M

15.96M 16M 3.7M 40M

Amit Shah 14.6M 25.7M 34.3K 610K
FB Likes Twitter YouTube Highest
Followers Audience Video Views
The Current Digital Scenario: Regular Activity & Engagement
Analysis – (2/3) Propagation

Posts/ Engagement Engagement Tweets Engagement Engagement Avg. Avg. View Top Video
Day /Post Rate /Day /Tweet Rate Subscriber/Day /Day View

39.1 2.41k 0.042% 44.9 2.01k 0.025% 1.4k 386k 33M

10.1 7.08k 0.044% 15.5 3.56k 0.022% 630 350k 40M

Rahul Gandhi 3.07 44.9k 1.16% 3.14 68.8k 0.37% 150 46.7k 3M

Priyanka Gandhi 4.5 14.6k 0.34% 1.14 24.6k 0.69% 12.3 3.63k 214k

Narendra Modi 0.5 121k 0.26% 3.79 55.5k 0.08% 2.83k 1.1M 51M

Amit Shah 0.50 59k 0.40% 2.14 16.6k 0.064% 20 947.5 610k
The Current Digital Scenario: Google Trends – (3/3)
Propagation

120 V
100
Google Search Trend – BJP and INC – Since Jan,2014
80

60

40

20

INC BJP
120

100 Google Search Trend – Narendra Modi and Rahul Gandhi – Since Jan,2014
80

60

40

20

Rahul Gandhi Narendra Modi

Within the country’s digital consciousness currently BJP & its leaders score vastly above INC & its leaders
Hinderance in the Current Propagation Network
Propagation

1 Traditional Media is heavily biased towards the ruling party

Current dispensation’s vast network combines the resources of Govt. & Party to maintain
2 News stranglehold

Timing & choice of propagation for INC is lopsided & not driven by data or science, hence
3 has limited use. 90% resource utilization happens in the last 20 days of campaigning and is
too late to shift the narrative in party’s favour
The Digital Propagation & Ecosystem
Propagation

V
Digital Propagation Supportive Media Ecosystem

FACEBOOK PAGES NEWS PORTALS

Big district wise influencers having a Ideologically inclined network of supportive

following of minimum 50k to 1 L followers media entities using digital platform

YOUTUBE CHANNELS NETWORK OF STRINGERS

Utilizing famous as well as locally renowned An active network of micro-level news
Stand-up comedians stringers who keep track of local situations

TWITTER INFLUENCERS & TRENDS

Country wide network of Twitter influencers & Content
supporter networks tweet key issues & run trends

VILLAGE LEVEL WHATSAPP GROUPS Crowd sourced audio-video content

Vertically integrated network of 1 from the grassroots
WhatsApp group in every village
Creating the Network of Ideologically Inclined Digital Supporters
Propagation

V
~5L Strong Digital Network & ~6k Supportive Media Portfolio
10 National News Portals + 5 News Portals/
News Media
State X 5-6 contributors each
150/1k Portals/ Contributors

YouTube 50 stand-up Comedians x 1 video/ week 5/10k Channels/ Videos

500 Influencers 1 Twitter Trend Daily

Twitter (harness anti-BJP Space) x 30 States
500/10k Influencers/ Annual Trends

4 FB Influencers (50k/1L followers) x 730

Facebook
Districts
3k/1.5Cr. Pages/ Followers
1 Stringer (5 videos/ week) x 543 PCs &
TikTok / Instagram
4120 ACs
5k/1L Stringers/ Video Content

1 WhatsApp group X 5L villages & wards X

WhatsApp
100 members
5L/5Cr. Groups/ Connected Members
 543 Digital Zones, each with an ecosystem of ~5L digitally
Connected people Propagation

V
TARGETS PER ZONE (By Category*)
RESOURCE A+ (50) A (100) B (148) C (294)
Metropolitan Hubs > 13L internet enabled pop. 10L – 13L internet enabled pop. <10L internet enabled pop.

Campaign Pages 2 2 1 1
Likes Per Page 5L 3L 2L 1L

Social WhatsApp Groups 5000 1500 2000 2500

Media Group Participants 5L 1.5L 2L 2.5L
Other Platforms 5L 50K 50K 50K
YouTube Channels 75 40 - 60 20 - 40 10 - 20
Online News Portals* 40 30 - 35 25 - 30 20 - 25
Influencers Digital Influencers 100 50 30 15
Journalists 100 40 - 50
Volunteers 200 150 200 250
Volunteers
Stringers - 70 - 100
Telephony Mobile Numbers 10L 5L 3L 2L
*Note: Categorization is based on the ratio of Facebook, Google (35% weightage) and internet users (30% weightage) per PC
STRATEGIC FRAMEWORK
To win India ~45 per cent of votes cast need to be captured…

Target 30 crore
 The Winning Arithmetic
A Social Groups Population Vote Share Total
SC 16.2% 50% - 55% 8.1% - 8.9%
ST 8.2% 45% - 50% 3.7% - 4.1%
Minorities 20% 65% - 70% 13% - 14%
Forward Castes 15% 30% - 35% 4.5% - 5.3%
OBCs 40% 25% - 30% 10% - 12%
Others 0.6% 40% - 45% 0.2% - 0.3%
B
Class Groups Income Bracket (INR/Day) Population Vote Share Total
Extremely Poor <100 22% 40% - 45% 8.8% - 9.9% 40-45%
Poor 100-250 37% 50% - 55% 18.5% - 20.35% VOTE SHARE
Lower Middle 250-500 22% 35% - 40% 7.7% - 8.8%
Middle
Rich
500-1250
>1250
18%
1%
25% - 30%
20% - 25%
4.5% - 5.4%
0.2% - 0.25%
30Cr
VOTES
C
Demographic Pop. Vote Share Pop. Vote Share Pop. Vote Share Pop. Vote Share Total
Age Group 18-25 25-35 35-50 50 & above
Men 8.6% 35% - 40% 8.2% 30% - 35% 9.3% 40% - 45% 7.5% 45% - 50% 12.6% - 14.2%
Rural
Women 7.9% 40% - 45% 8.1% 35% - 40% 9.0% 45% - 50% 7.7% 50% - 55% 13.9% - 15.5%
Source: Census of India 2011, India
Men 4.2% 40% - 45% 4.4% 35% - 40% 4.9% 35% - 40% 3.6% 40% - 45% 6.4% - 7.2%
Urban Human Development Survey 2011-12
Women 3.9% 45% - 50% 4.2% 35% - 40% 4.6% 40% - 45% 3.5% 45% - 55% 6.6% - 7.5%
 The Geographical Targeting
91% 91%
83%
74% 70%
59%

46%

75000 125000 200000 350000 640949 20000 35000 50000 82256

Villages Wards

1.45L Habitations 64% Population 62% SC 24K

Population Habitations
1.25L villages 59% Rural Population
39% 11K
20k wards in 1323 Towns 70% Urban Population Population ST Habitations
 The Geographical Targeting – 358 PCs
91%
83%
81%

70%

60%

46%

55780 93700 184950 465752 11000 20190 30000 50546

Villages Wards

1.05L Habitations 63% Population 60% SC 17K

Population Habitations
95k villages 60% Rural Population
39% 8K
11k wards in 661 Towns 70% Urban Population Population ST Habitations
 The Focused Segments of Population
The “4Ms” targeted approach to
re-establish connect with people
Women (मष्टहला) 64 Cr
Messenger
Farmers (ष्टिसान) 45 Cr
Capturing the imagination of the public
Youth (यव
ु ा) 47 Cr through iconic messengers

SC (अनस
ु ष्टू िि जाष्टि) 22 Cr Message
ST (अनस
ु ष्टू िि जनजाष्टि) 11 Cr Customized messaging and distinct
promises to all targeted 8 key groups
Landless Labour (भष्टू महीन मज़दरू ) 12 Cr
Machinery
Urban Poor (शहरी गरीब) 12 Cr
Party Machinery to convert support into
Middle Class (ष्टमडल क्लास) 27 Cr votes

These 8 Key groups hold the potential to Mechanism

Campaign mechanics by means of
mobilize core support for INC Innovative outreach to establish connect
THE THEME & THE MESSAGE
 The Underlying Theme

गांधी गोडसे
Truth V
S
झूठ
भरोसा झांसा
 Key Issues for Pan-India Outreach & Mass Mobilization

Women/ Youth/ Students – Farmers – PRIs – OBCs/ MBCs/

Households – Unemployment – Institutionalized Assured Effective SCs / STs –
Universal One Job in Every Credit Card to Income as Devolution of Reclassification for
Income Support HH or Berozgari Improve Input Subsidy Power & More Equitable
Credited to the Bhatta @1/3rd of Employability Resources Distribution of
Female Head of HH Minimum Wage Benefits

SC OBC

I II III IV V VI
THE CAMPAIGN
 A pan-India avant-garde campaign to reach,
connect and mobilize all of India for a mega
movement leading to reincarnation of Congress &
election of a transformational Government
सबका भरोसा
हाि के साि
 Key Campaign Numbers
Building The Sustaining The
900 5 Building The Base The Early Punch
Momentum Buzz
The Final Push
Days Phases Oct’21-Mar’22 Apr-Jul’22
Jul-Dec’22
Oct’23-May’24
Jan-Sep’23

Overview Modules Enablers

15 5 Cr Party Members
30 Cr Modules
Votes Secured
3 3 2 3 2.5 Cr Active Workers
Adhiveshans Yatras Sit-in Rounds
75 Cr 25 Cr 75 Cr Protests of D2D
1 Cr Office-bearers & BWs
HH HHs Voters
Impressions Reached Reached 600 5K 41 K 3L
Townhalls Public Nukkad Habitation 12.5 K Congress Leaders
Meetings Sabhas Meets
600 Cr 60 Cr 15 Cr 1 L Professional Volunteers
Digital
Netizens
Directly 10 100 10 40 Cr
Impressions Engaged Mega Media Digital Interpersonal
Rallies Interactions Modules Interactions
2.5 K Professionals

12 Adhiveshans Yatras Protests D2D Townhalls Public Nukkad Habitation Rallies Media Digital Interpersonal
Formats
Meetings Sabhas Meetings Interactions Outreach Outreach
 सत्यमेव
जयिे
Be the Platform of Become the Capture People’s
Debunk Modi Win Elections
Choice People’s Voice Aspiration

Reclaim legacy and your Stand with the masses as Expose the true character Share vision for an inclusive Convert popular support
place as The Political Force an effective opposition and failures of Modi and aspirational India into votes

गााँधी के साि चल पड़ी हाष्टनकारक सबका भरोसा आई अब

हैं हम है बाि मोदी हाि के साि कांग्रेस की बारी

Professional Volunteers: Build a pan-India network of 1L+ professional volunteers to act as force multipliers

Data and Grassroots Intelligence: Use data, surveys, and other tech solutions to gauge real-time public sentiment and inform strategy

High-Decibel Visibility & Surround Sound: Create massive traditional & new-age publicity ecosystem to effectively reach & engage the masses
 काांग्रेस महाकुम्भ 3-day 5L office-bearers’ meet to announce policy and org. changes & launch the GKSHH membership drive Oct ’21
Building Blocks काांग्रेस के दतू 10k PC/AC level grassroot leaders appointed as coordinators to create an electoral army of ~50L Booth Reps Jan-Dec’22
हम हैं काांग्रेस Members commit to 5 acts of kindness & adopt 5 houses to propagate legacy/ideology via interpersonal connect Nov ‘21-Mar ’22

Leader(s)’ (50) pan-India yatra, 15K nukkad sabhas/local meets & cadre-driven/dig. drives to enroll 5 Cr members
Be the Platform of गााँधी के साथ हैं हम Dec ‘21-Jan ’22
48-hour fast & ‘selfie-w-friend-from-another-community’ campaign to form 1 Cr champs of social unity/harmony/inlcusivity
Choice काांग्रेस जनसांवाद Leader-led 500 Dist. Townhalls and 4K PC meets by ~1250 District leaders with a cohort of the targeted groups Apr-Sep ’22

Leader’s Pan-India Yatra with 100+ Townhalls with targeted groups to empathise with their sufferings
भुगत रहा है दे श 2 L panchayat level ‘जन शशकायत की पांचायत‘ meets to enlist the 3 top issues of the Panchayat Jan-Mar ’22
Become the
72-hours sit-in protest with 2L+ PRI reps to highlight issues & demand 50% of financial resources to Panchayats
People’s Voice 2 L panchayat level meetings to pass resolutions in favor of INC under ‘पांचायत सांग साझेदारी ‘
चल पड़ी है बात Apr -Sep’22
10 L multimedia shows and worker-led D2D to sign petitions for ’दे श को तो काांग्रेस ही चला सकती है ’

हाननकारक मोदी Multi-format ecosystem of 5 Cr Modi opponents to expose the true character and failures of Modi Oct ‘21-May ’24
Digital countdown to declare Modi’s certain defeat
Debunk Modi मोदी जाने वाले हैं Morcha-driven block-level celebrations by societal segments ‘ July-Sep ’23
2 Cr digital chalans demanding compensation for suffering by pressing Modi for ‘मेरे नुक्सान का करो भुगतान’

समाधान सांगम 10L workers’ Mega Conclave unveiling 10-point vision for inclusive & aspirational India
Mar-Jun ’23
Capture People’s काांग्रेस सुरक्षा चक्र Leader’s pan-India yatra and D2D for enrolling 5 Cr households for a set of 10 essentials in INC’s manifesto
Aspiration 21 days extensive outreach by 400 leaders covering 3.5 L KMs and 25k habitation meetings
सबका भरोसा हाथ के साथ D2D by 1 Cr foot-soldiers (office-bearers and booth workers) to take ‘ Oct’23-Jan ’24
काांग्रेस की भें ट’ to 10 Cr HHs in 400 PCs
काांग्रेस शांखनाद Mega-conclave of 10L workers to give the final bugle-call for the electoral battle Jan ‘24
State Elections Win most of the 9 States (BH, AS, PB, UP, KA, GJ, MP, CG, RJ) on your own & 2 in strategic alliances (TN, WB) Ongoing
Win Elections Multi-format campaign giving the final push for INC’s victory
आई अब काांग्रेस की बारी 10 mega rallies of Congress Plus to present the common face, narrative, and support Jan-May ’24
500+ PC-level ‘जन उद्घोष’ rallies by key INC leaders to help convert the popular support into votes

Amplification काांग्रेस सांवाद 100 Media Interactions with the top INC leadership (3/month) Oct ‘21-May ‘24
NATIONAL CAMPAIGN SUMMARY
 Building Blocks (Oct’21-Mar’22)
1 Mahaadhiveshan | 50 L Booth workers creation | 1 Membership Drive for 2.5Cr members

1 िांग्रेस महािुम्भ 2 िांग्रेस िे दिू 3 हम हैं िांग्रेस

1 Mega Event | 3 Days | 5 L Postholders 10 K Coordinators | 50 L Electoral Army 2.5 Cr Active Members | 40 Cr Touchpoints

Mega conclave where all key INC leaders and Creation of an electoral army by sourcing INC members to commit 5 acts of kindness
party workers gather in Allahabad to kick- Booth Representatives from PC/AC and adopt 5 houses
start a new era of the Party Coordinators

इलाहाबाद
Announcement of key policy and ~2K PC and 8K AC coordinators to Members to contribute to society by
organizational changes provide 1 representative/booth committing 5 acts of kindness per year

Membership drive to be launched Lists to be verified, workers to be Adopt 5 houses to propagate legacy
under the theme of GKSHH trained on newer methods of outreach and ideology on a yearly basis
 Be the Platform of Choice (Dec ‘21-Sep ’22) – “गााँधी के साि हैं हम”
150 Days Pan-India Yatra | 500 Townhalls | 4k+ Habitation Meetings
1 गााँधी िे साि हैं हम 2 िांग्रेस जनसवं ाद
150 Day Yatra | 15 k Nukkad Sabhas | 5 Cr Members |
90 Days | 500 Townhalls | 1250 INC Leaders| 4 K+ PC Meets
1 Cr Champions of Social Harmony
Leader-led Pan India Yatra to get everyone who believes in Gandhi’s Leader-led interactive sessions with cohort of influencers and target
India into the party-fold, along with a parallel cadre-driven groups across the country to discuss matters of national concern
membership drive

• 48-hour fast to propagate

• Yatra covering 30,000 kms communal harmony on
500 District-level interactive 4K+ PC level meets by District-
and 15 K Nukkad Sabhas Gandhi Jayanti
sessions by National level leaders with cohort of
to be carried out by the • ‘Selfie with friend from
leadership to discuss matters target group representatives
leaders another community’
of national concern with key under the theme of ‘दे श की
• Enrollment of 5 Cr campaign to form 1 Cr
influencers from target groups बात’ at the micro-level
members into the party champions of social
harmony
 Become the People’s Voice (Jan-Sep ’22) – “चल पड़ी है बाि”
100 Locations Pan-India Yatra | 100+ Townhalls| 2.4k Interactive Sessions | 1 Sit-in Protest | 1 Round Door to Door

1 भगु ि रहा है देश 2 जन ष्टशिायि िी पंिायि 3 पि

ं ायि संग साझेदारी
6 Targeted Groups | 100 sites of Govt. Failures | 90 Days | 2 L Panchayat
2 L Panchayat level Meets | 1 Mega Sit-in Protest
100+ Townhalls | 2.5 K PC level Meets Resolutions

Multi-format campaign highlighting Government’s failures Panchayat Sabhas across the country to collate people’s 2 L panchayat level meetings
and taking up the issues of key voter groups complaints and highlight grassroot issues, culminating in a to pass resolutions in favor of
huge sit-in protest INC

Panchayat meets to develop

• Leaders to visit 100 2.4K PC-level meets,
and popularize hyperlocal
places depicting 1/group/PC, highlighting 72-hours sit-in protest
2 L panchayat level ‘जन Panchayat Manifestos which
failures of the Govt. unfulfilled promises and with 2L+ PRI reps to
शशकायत की पांचायत‘ would commit to address top
to the masses failures of the Modi highlight issues & 10 local aspirations
meets to enlist the 3 top
• Leaders’ Townhalls Govt. vis-a-vis ककसान, demand 50% of financial 10 L multimedia shows and
issues of the Panchayat
with the affected महहला, यव ु ा, दशलत, resources to Panchayats worker-led D2D to sign
targeted groups आहदवासी, and मजदरू petitions for ’दे श को तो काांग्रेस
ही चला सकती है ’
 Debunk Modi (Oct ‘21-May ’24) – “हाष्टनकारक मोदी”
7 Digital Platforms | 1000+ OOH & other Surround Sound

1 हाष्टनिारि मोदी 2 मोदी जाने वाले हैं 3 मेरे नक्ु सान िा िरो भगु िान
120 Days | 2 Digital Platforms| 2 Cr Chalans
5 Platforms | 5 Cr Unique Followers 2000+ Digital Countdowns | 1000 Locations
Collected

Multi-format ecosystem of 5 Cr Modi Multi-format publicity campaign and digital Generating 2 Cr digital chalans demanding
opponents to expose the true character and countdowns across the country to declare compensation for individuals’ suffering
failures of Modi Modi’s certain defeat caused by Modi

भगु िान िा िालान

प्रति व्यक्ति ब्यौरा
राशि • महां गाई
₹ 2,55,000 • जीएसटी
• नोटबांदी
लाभार्थी अदा करने वाला
नरें द्र मोदी

YouTube channel highlighting the Digital countdowns setup at 5

Digital Calculator to quantify the loss
biased and self-contradictory hotspots/PC counting the last days of
incurred by the individual
statements made by Modi this Government
3D animated 'Tuglaq' character to be OOH Publicity at prime locations
Button to send the generated chalan
popularized through videos and across prime cities, bombarding the
to Modi for demanding compensation
memes message of Modi Jaane Waala Hai
 Capture People’s Aspirations (Mar ‘23-Jan ’24) – “सबका भरोसा हाि के साि”
1 Maha Adhiveshan | 2 Rounds Door to Door | 100 Locations Pan-India Yatra | 25k+ Public Meetings

1 समाधान संगम 2 िाग्रं ेस सरु क्षा िक्र 3 सबिा भरोसा हाि िे साि
1 Mega Event | 3 Days 1 Promise | 60 Days | 100 Cities 5 Cr 400 Leaders | 3.5 L KMs | 25K Habitation Meets |
10 L Party workers Households 1 Cr Footsoldiers | 10 Cr HHs

Mega convention to unveil the 10- Leader’s pan-India yatra and D2D for 400 Candidates and an army of 1 Cr foot-soldiers to take the 10-
point vision for inclusive & enrolling households for Universal point vision to the grassroots in a concerted effort
aspirational India Basic Income

• The Leader to unveil and A 21-day extensive D2D outreach by 1 Cr

• Leaders pan India yatra to
commit to deliver the 10- outreach by 400 leaders office-bearers and booth
cover 50 cities and 50 most
point vision traveling 40 KMs and workers to take the 10-
backward districts
• 10 L Workers to commit to conducting 3 habitation point manifesto to 10 Cr
• D2D outreach program to
take the manifesto to meetings per day HHs
enroll 5 Cr households
every HH of the country
 Win Elections (Jan-May’24) – “आई अब कांग्रेस की बारी”
1 Maha Adhiveshan | 10 Mega Rallies | 500+ Public Meetings

1 शख
ं नाद 2 State Elections 3 आई अब िाग्रं ेस िी बारी
1 Mega Event | 3 Days | 9 Solo States | 2 with Strategic Alliance 10 Mega Rallies | 500+ PC Rallies
10 L Booth workers
Booth workers’ mega-conclave for
Win most of the 9 States alone and 2 in Strategic Blitzkrieg campaign of public rallies to present the
mobilizing the party’s electoral
machinery Alliance common face, narrative, and strength

500+ PC-level ‘जन

Congress Plus उद्घोष’ public
• Personalized invites to be
Contest Alone Leaders to have 10 rallies by key INC
sent out to booth workers
Mega rallies leaders to help
• Training for outreach Strategic Alliance
involving all convert the
program for the last year of
coalition leaders popular support
the elections
into votes
 2021 2022 2023 2024
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
The Early Building The
Building The Base Sustaining The Buzz The Final Push
Punch Momentum
Oct’21-Mar’22 Jan-Sep’23 Oct’23-May’24
Apr-Jun’22 Jul-Dec’22

काांग्रेस महाकुम्भ Oct ’21

Building Blocks काांग्रेस के दत

ू Jan-Dec’22

हम हैं काांग्रेस Nov ‘21-Mar ’22

गााँधी के साथ हैं हम Dec ‘21-Jan ’22

Be the Platform
of Choice काांग्रेस जनसांवाद Apr-Sep ’22

Become the भग
ु त रहा है दे श Jan-Mar ’22

People’s Voice चल पड़ी है बात Apr -Sep’22

हाननकारक मोदी Oct‘21-May ’24

Debunk Modi
मोदी जाने वाले हैं July-Sep ’23

समाधान सांगम Mar’23

Capture People’s काांग्रेस सरु क्षा चक्र Mar-Jun ’23
Aspiration
सबका भरोसा हाथ के साथ Oct’23-Jan ’24

काांग्रेस शांखनाद Jan ’24

Win Elections State Elections Ongoing UP, PB GJ KA

RJ, MP
CG
आई अब काांग्रेस की बारी Jan-May ’24

Amplification काांग्रेस सांवाद Oct ‘21-May ‘24

 Surround
DIGITAL
Sound BRANDING

250 Cr 1 Cr Sq. ft.

FB Impressions MEDIA PHONE Hoardings

10 K 300 20 Cr 25 Cr Sq. ft.

Attack Videos Publications Missed Calls Wall Paintings

1.5 Cr 15 K 240 Cr 5000

Tweets Media Stories SMSs Branded Vehicles

10 Cr 200 300 Cr 30 Cr
WhatsApp Messages Web Portals IVRS Messages Distributable Collaterals

350 Cr 10 K 50 Cr 50 Cr
Google Impressions Testimonial Runs Emails Newspaper Inserts
Structure Structural Weaknesses & Lack of Connect with the Masses – (2/3)
IV

However the biggest worry is that, members of decision-making bodies in INC are all
nominated, not necessarily connected at the grassroots & barely fight elections
Central Leadership
Decision Making Did not contest
#Members
Won
Leaders Lost Leaders electorally in Recent Leaders
Group (GE/AE in last 5 yrs) (GE/AE in last 5 yrs)
Elections or More
Dr. Manmohan Singh, Priyanka
Harish Rawat, Ajay Maken,
Gandhi Vadra,, Ambika Soni,
Rahul Gandhi, Oommen Randeep Singh Surjewala,
3 Chandy, Gaikhangam 6 9 Anand Sharma, Ghulam Nabi
CwC Members 19 Jitendra Singh, Raghuveer Azad, KC Venugopal, P
(1 MP + 2 MLA) (5 MP + 1 MLA) Meena, Mallikarjun Kharge (6 RS + 3 DNC) Chidambaram, AK Antony,
Mukul Wasnik

Harish Rawat, Jitendra Singh

AICC General 1 Oommen Chandy 5 Mallikarjun Kharge, Randeep Priyanka Gandhi Vadra, KC
9 3 Venugopal, Mukul Wasnik
Singh Surjewala, Tariq Anwar
Secretaries (1 MLA) (4 MP + 1 MLA)
A.Chella Kumar, Manickam Bhakta Charan Das, Pawan Kumar Devender Yadav, H.K. Patil,
AICC 5 Tagore, Dinesh Gundu Rao, 8 Bansal, R.P.N. Singh, Vivek Bansal, 11 Manish Chatrath, P.L.Punia,
24 Oomen Chandy, Kuljit Singh Harish Rawat, Jitendra Singh, Rajni Patil, Rajeev Shukla,
In-Charges (2 MP + 3 MLA) Nagra
(5 MP + 3 MLA) Randeep Singh Surjewala
(1 RS + 10 DNC) Sachin Rao, Tariq Anwar

14 18
AICC Secretaries 66 - - 34 -
(2 MP + 12 MLA) (3 MP + 15 MLA)
Structure Structural Weaknesses & Lack of Connect with the Masses – (3/3)
IV

However the biggest worry is that, members of decision-making bodies in INC are all
nominated, not necessarily connected at the grassroots & barely fight elections

State Leadership (PCC Presidents)

Decision Making Did not contest

#Members
Won
Leaders Lost Leaders electorally in Recent Leaders
Group (GE/AE since 2014) (GE/AE since 2014) election or more

Mohan Markam (CG); Amit Chavda

(GJ); Rameshwar Oraon (JK); DK
12 Shivakumar (KN); Kamal Nath (MP);
Sake Sailjanath (AP); Kumari Ripun Bohra (AS); KS Alagiri
PCC Presidents 19 Uttam Reddy (TS); Ajay Kumar Lallu 4
(2 MP + 8 MLA + (UP); Madan Mohan Jha (Bihar),
Selja (HR); Sunil Jakhar (PB); 3 (TN) and M Ramachandran
(Big States) (502 PCs) Nana Patole (MH), GS Dostara (RJ); (3 MLA + 1 MP) Niranjan Patnaik (OD) (KL)
2 MLC) Adhir Ranjan Chaudhary (WB); Bhai
Jagtap (Mumbai)

Pradeep Chabbra (CH); Anil

Girish Chodankar (GA); Chaudhary (DL); Kuldeep
Nabam Tuki (Ar.P).
PCC Presidents 18 4 9 Ghulam Ahmed Mir (JK); Lal Singh Rathore (HP); M
Kothoujam Govindas
(Manipur), Pritam Singh (UK),
Thanwala (MZ); Kewekape 5 Okendro (MN); James
(Small States) (41 PCs) (1 MP + 3 MLA)
Kuldeep Rai Sharma (A&N)
(3 MP + 6 MLA) Therie (NG); Bharat Basnett Lyngdoh (ML); AV
(SK) Subramanian (PY); Pijush
Kanti Biswas (TR)
Reinforcing Office of Congress President for Better Election
Management Leadership

I
AICC President

10-12
GS Head Elections Task Force (WP/VP)
PCC Chief (In charges)
GS GS GS GS
3
Frontals Treasurer
Sr. VP Organization Communications Election Mgmt
40-50 PCs Charge

Professional set-up of
7 40-50
State GS Frontal Sec. Elections

500+ members
40-50
Sec. Communications President
10 Sec. Org. 10 per PC
Advisors
(In charges)
National 400
10 PCs Charge Media Body Zonal Org. Sec
50
DCC
10 ACs Charge
State Body
20 Research PC/ AC
BCC Coordinator
8 Frontals: Mahila, Kisan, IYC,
10 NSUI, OBC, SC, ST, & AIUWC 5 per PC/ 3 per AC
Panch. CC
Booth Committees
10
Vill. CC
20 Members per Booth
Office of General Secretary Communications

General Secretary - Communications

Communication
Spokesperson Subject Matter Experts Social Media Managers Media Managers
Coordinators
(12 - 15 members) (35 - 40 members) (3 - 5 members) (3 - 5 members)
(3 - 5 members)

Information dissemination 2-3 experts for each of the Manage centrally run Engage & Monitor with Ensure uniform
on behalf of the party at 12-15 policy domains, to digital campaigns as well print and electronic media. communication across
various avenues as well as aid Comms Team & as assist poll-bound state Coordinate with channels to the last level
being a vocal & visual respective Cells units spokesperson, social media via tech-enabled
representative of the Party managers platforms

Policy Research Media Management

Social Media Associates
Associates Associates
(45 - 50 members)
(10 - 15 members) (10 - 15 members)