Submission Deadline Marks and Feedback

Before 10am on: 20 working days after deadline (L4, 5 and 7)

15 working days after deadline (L6)
10 working days after deadline (block delivery)

Click or tap to enter a date.

Unit title & code BBS003-1 Foundations of Business Communication

Assignment number and title Referral Assignment 2 - Individual Report and Reflection
Assessment type WR-I
Weighting of assessment 60%
Size or length of assessment 3,000 words
Unit learning outcomes
1. Demonstrate understanding of the different management theories and the basics of Macro
and micro-economics, including the decision making process and strategic management
approaches that drive organisations’ performance
2. Work with others, develop your personal and professional skills and demonstrate your
ability of self-management and learning and be able to use these skills for analysing
particular environments, and/or unique situations in which businesses are active.

What am I required to do in this assignment?

Write a formal report demonstrate your understanding and application of a sustainable approach to Business Management, including
strategic planning and CSR challenges. You must assess the approaches of the following companies/organisations – TUI and IBC Vehicles.
You must also include a third company of your own choice.

Additionally, write a reflective report with an update on your key skills learning in the Unit – evidenced by entries in your online journal.
Write a formal report, with headings, using your reading, research, learning and journal content as a starting point.
We suggest writing the report in two parts:
Part 1 (approx. 1,800 words)
Part 1 will include:
 Introduction / summary of the assignment brief and task
 Explanation of a sustainable approach to business strategy and management – evidenced by examples of strategies that
businesses/organisations use to operate in an ethical and sustainable way. You must include the companies/organisations named
above and a third company of your own choosing
 To evidence and analyse the different approaches to CSR of the 3 companies/organisations? What are the differences and how can
 you measure success in their CSR strategies?
 Evidence of research and reading beyond topic areas discussed in class
 Reference List

Format:
Using Business Report Style written based on your research findings in 3rd person

PLEASE INSERT A BLANK PAGE BETWEEN PART 1 and PART 2

Part 2: Reflective Report on Key Skills Development (approx. 1,200 words)

Your personal reflection is based on your learning experience from Week 6, documented by your journal entries in BREO which will form
part of this assessment. Therefore, journal entries added on a regular basis MUST BE SUMMARISED WITHIN THE ASSIGNMENT to evidence
how you have developed and used key skills in the initial learning in the unit and in the analysis of the business case for this assignment. This
can be achieved by completing journal entries on your self-assessment analysis, VARK, Belbin and all personal development activities that
link to key employability skills.
In the reflective report you may explore key skill development in only 3 of the following areas:
 Communication (both verbal and written – evidenced by classroom discussion, presentations and report writing)
 Numeracy – (evidenced by examples of use of data and statistics in your seminar activities and this submission)
 ICT (evidenced using Microsoft Office programs during the unit)
 Problem Solving (evidenced by examples of analysis and information gathering, during the unit and in the submission of the
assignment)
 Working with Others (evidenced by reflecting on your experience working in teams during the unit)
There is an opportunity to reflect on feedback given in class, on your journals and specifically on your first assignment. Understanding
feedback and acting on it is a key element of your learning and development at this early part of your university experience where the
expectations of independent learning are probably new to you and very challenging.
Feedback is offered in a variety of ways and not just on assignments – so try and utilise as many opportunities as you can.
Format of the Report:
 Reflective report should be written about yourself so in 1st person
 All links to key skills development must be referenced in text to entries in your journal. For Example:
“Since Semester one unit learning I have continued to develop and work on these XXXX academic skills, how to read an article and
paraphrase key elements of it, reference it correctly so that it could be included in a formal submission” (JNL Week 4 (date)
 Your report should be correctly referenced in Harvard style with references in text and in a reference list at the end of your report.

Submission format: Font type – Arial or Calibri only. Font size – 12.
You must upload your work in a Word Document or PDF format only. Please note that PCs and Laptops with their own operating systems
(Macs, Google Notebooks, etc) are not always compatible with more widely used formats. This means that if you upload your work using an
operating system specific to your laptop/PC, we may not be able to open or read your document. We will, therefore, not be able to mark
the work, so please check that your document is compatible with other forms of laptops/PCs before you submit.

Do not include any elements that have been submitted or marked in previous submissions without correct referencing. To use chunks of work
previously submitted is considered to be self-plagiarism.
What do I need to do to pass? (Threshold Expectations from UIF)

Assessment 002
 Using reading and research on CSR, ethics and sustainability, explore at least one area of sustainability in businesses of the
different companies/organisations listed above

2
  Present your work in a formal report with headings using Harvard style referencing
 Show evidence of self-reflection on the assignment task by making links to your online journal
How do I produce high quality work that merits a good grade?

We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the
Assignment Brief and bring it to the session with you.

How does assignment relate to what we are doing in scheduled sessions?

Your assignment tests your application of learning in the Unit. In delivering the assessment you will undertake activities
which are designed to develop your skills, which will provide relevant evidence for your assignment submission. You apply
your knowledge and learning in writing a formal business report. The learning in your lectures and seminar activity all inform
your preparation for writing the assignment.

3
How will my assignment be marked?

Your assignment will be marked according to the threshold expectations and the criteria on the following page.

You can use them to evaluate your own work and consider your grade before you submit.

3rd Class – 40-49% Lower 2nd – 50-59% Upper 2nd – 60-69% 1st Class – 70%+
10%
Introduction and summary CSR concepts introduced with A good understanding of the business A very good account of the An excellent insight into the business
to the business case and limited understanding case and the assignment is introduced business case and the assignment is case and the assignment. The
the assignment demonstrated in the but with some minor omissions introduced with no omissions. introduction is succinct with no
companies/challenges discussed omissions. Very clear to all readers what
the report intends to do.
20% Some evidence of understanding of Some evidence of understanding of Some evidence of understanding of An excellent insight into the topic with all
Evidence of understanding sustainable business management sustainable business management sustainable business management elements discussed across the whole
and application of relevant challenges with gaps. challenges, including business ethics, challenges, including business range of business size. The work is
theories to context sustainability and CSR in the range of ethics, sustainability and CSR concise, yet comprehensive.
business size explored in all business sizes
20% The companies/organisations The companies/organisations approach The companies/organisations The companies/organisations approach
Evaluation of different approach to CSR are evaluated but to CSR are evaluated with sound analysis approac to CSR are evaluated with to CSR are evaluated with excellent
approaches to CSR with limited analysis or summary of and summary of findings. good analysis and a clear summary analysis and a succinct but
findings. of findings. comprehensive summary of findings.
30% There is some evidence of self- There is reasonable evidence of self- Good evidence of self-assessment, Excellent reflection on learning. Personal
Reflection on Learning in assessment linked to online assessment and reflection on learning. reflection on learning and personal development is highlighted with self-
the Unit and during Practice journals. Some self-awareness is Self-awareness is shown which is both development with references assessment showing sound insight.
Week. show but this is limited or overly critical and rational. including Tuckerman, Kolb’s Makes full and accurate use of several
critical. models. reflective/learning models and shows
evidence of wider research.
10% Some content on practice week A fair range of content - intermittent Good content-well constructed and A thorough portfolio of evidence to
*Online Journal Content Activity without references to Self- entries with references to at least one of regular entries with references to support reflective activity. Concise, yet
Assessment, VARK and Belbin the self-assessment exercises including Self-Assessment exercise, VARK comprehensive, analysis and discussion
and Quality
Skills inventory, VARK and Belbin and Belbin are provided that shows true
engagement with the weekly learning
programme.
10% Some inconsistencies in Some inconsistencies in presentation of Material well organised and Excellent organisation and presentation
Structure, presentation, presentation of material. An material. Good style. Satisfactorily presented. Good style. Well of material. Excellent style. Excellently
attempt at a formal report with expressed but several mistakes in expressed with very few mistakes expressed with perfect grammar and
referencing, spelling and headings and some errors both in grammar and spelling. Most references in grammar and spelling. Almost all spelling. All references are correctly
grammar. text and in the References section are correct in text, with appropriate page references are correct, both in text cited both in text and in the Reference
numbers and listed in the Reference and in the Reference section. section.
section.