Design Thinking Course

DAY
1
Dharam Mentor
Brand Mentor | Author | Educator: Design thinking for Emotional
Innovation | Master’s in Branding, University of the Arts London | Founder
‘Good Design thinking is Good Business’

#dharammentor
Design Thinking Course
Day 1 Introduction—What is
Design thinking
+ Introduce the author Dharam Mentor
+ Introduce the Design thinking
+ Design thinking - three types of Innovations

Day 2 Empathize—Research Your

Users’ Needs.
+ Observation Plan & Techniques
+ Interview Plan & Techniques
+ Empathy Mapping

Day 3 Define—State Your Users’

Needs and Problems.
+ Clustering thoughts
+ Organizing Data on system LATCH
+ Positioning and Semiotic Square

Day 4 Ideate—Challenge
Assumptions and Create
+ Brainstorming Techniques
+ Semiotic Signifier/signified
Ideas. + 27 Sutras of Ideation

Day 5 Prototype & Test—Create

and try Your Solutions Out.
+ Testing Prototypes Mockup with TG
+ Testing Your Concept/mood with TG
#dharammentor
Day 1 Introduction—What is
Design thinking
+ Introduce the author Dharam Mentor
+ Introduce the Design thinking
+ Design thinking - three types of Innovations

#dharammentor
Dharam Mentor
Brand Mentor | Author | Educator: Design thinking for Emotional
Innovation | Master’s in Branding, University of the Arts London |
Founder ‘Good Design thinking is Good Business’

#dharammentor
Dharam Mentor/linkedin

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dharammentor/Instagram

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dharammentor/YouTube

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Day 1 Introduction—What is
Design thinking
+ Introduce the author Dharam Mentor
+ Introduce the Design thinking
+ Design thinking - three types of Innovations

#dharammentor
So What Exactly Is Design Thinking?
1) At its fundamental level, ‘Design thinking’ is a problem-solving method.

2) Furthermore, it’s a ‘deeply human’ and non-linear process

3) One thinks like a ‘designer’ to develop an innovative solution that

addresses people’s needs.

4) It places the people at the center and then thinks not just about a
solution but also about how those people will feel when they use the
solution.

#dharammentor
So What Exactly Is Design Thinking?
1) At its fundamental level, ‘Design thinking’ is a problem-solving method.

2) Furthermore, it’s a ‘deeply human’ and non-linear process

3) One thinks like a ‘designer’ to develop an innovative solution that

addresses people’s needs.

4) It places the people at the center and then thinks not just about a
solution but also about how those people will feel when they use the
solution.

Problems

#dharammentor
So What Exactly Is Design Thinking?
1) At its fundamental level, ‘Design thinking’ is a problem-solving method.

2) Furthermore, it’s a ‘deeply human’ and non-linear process

3) One thinks like a ‘designer’ to develop an innovative solution that

addresses people’s needs.

4) It places the people at the center and then thinks not just about a
solution but also about how those people will feel when they use the
solution.

Problems Thinking

#dharammentor
So What Exactly Is Design Thinking?
1) At its fundamental level, ‘Design thinking’ is a problem-solving method.

2) Furthermore, it’s a ‘deeply human’ and non-linear process

3) One thinks like a ‘designer’ to develop an innovative solution that

addresses people’s needs.

4) It places the people at the center and then thinks not just about a
solution but also about how those people will feel when they use the
solution.

+ =
Problems Thinking Solution

#dharammentor
So What Exactly Is Design Thinking?
4) It places the people at the center and then thinks not just about a
solution but also about how those people will feel when they use the
solution.

Problems

#dharammentor
So What Exactly Is Design Thinking?
4) It places the people at the center and then thinks not just about a
solution but also about how those people will feel when they use the
solution.

Vs.

Problems Solution

#dharammentor
Problem

#dharammentor
Solution

Problems

#dharammentor
Solution

Vs.

Solution
Problems

#dharammentor
Day 1 Introduction—What is
Design thinking
+ Introduce the author Dharam Mentor
+ Introduce the Design thinking
+ Design thinking - three types of Innovations

#dharammentor
Design thinking Process:

FIVE STAGES
DESIGN THINKING
PROCESS

#dharammentor
Design thinking Process:

FIVE STAGES
DESIGN THINKING
PROCESS

Empathize

#dharammentor
Design thinking Process:

FIVE STAGES
DESIGN THINKING
PROCESS

Empathize

Empathise
The Design Thinking process starts by understanding the
problem you are trying to solve. This is achieved through
consultation with experts and engaging in observation,
empathy for others’ experiences, and personal immersion into
a physical environment so that your knowledge can be more
thorough.

#dharammentor
Design thinking Process:

FIVE STAGES
DESIGN THINKING
PROCESS

Empathize Define

#dharammentor
Design thinking Process:

FIVE STAGES
DESIGN THINKING
PROCESS

Empathize Define

Define (the Problem)

Finally, you complete the Define stage by putting together
all of your information and synthesizing it in order to define
what problems need solving. This is done through formulating
a human-centered statement about how these issues affect
people on both an individual level as well as within society at
large

#dharammentor
Design thinking Process:

FIVE STAGES
DESIGN THINKING
PROCESS

Empathize Define Ideate

#dharammentor
Design thinking Process:

FIVE STAGES
DESIGN THINKING
PROCESS

Empathize Define Ideate

Ideate
You and your team members can start to “think outside the
box” to identify new solutions to the problem statement you’ve
created, and you can begin to look for alternative ways of
viewing the problem. You can apply the Ideation techniques to
arrive at the best solutions.

#dharammentor
Design thinking Process:

FIVE STAGES
DESIGN THINKING
PROCESS

Empathize Define Ideate Prototype

#dharammentor
Design thinking Process:

FIVE STAGES
DESIGN THINKING
PROCESS

Empathize Define Ideate Prototype

Prototype
The design team will produce mockup versions of the product.
So they can investigate the problem solutions generated.
Prototypes may be shared and tested within the group itself.
Furthermore, mockups could give a clearer view of how real
users behave, think, and feel when interacting with the end
product.

#dharammentor
Design thinking Process:

FIVE STAGES
DESIGN THINKING
PROCESS

Empathize Define Ideate Prototype Test

#dharammentor
Design thinking Process:

FIVE STAGES
DESIGN THINKING
PROCESS

Empathize Define Ideate Prototype Test

Test
The testing phase is used to understand how people think,
behave, and feel and to empathize with the given solution.

#dharammentor
Design thinking Process:

FIVE STAGES
DESIGN THINKING
PROCESS Iterative Process

Empathize Define Ideate Prototype Test

Empathize Define Ideate Prototype Test

#dharammentor
Day 1 Introduction—What is
Design thinking
+ Introduce the author Dharam Mentor
+ Introduce the Design thinking
+ Design thinking - three types of Innovations

#dharammentor
 Design thinking leads to 3 types of Innovations

FUNCTIONAL
INNOVATION
FIVE STAGES DESIGN THINKING PROCESS

Empathize Define Ideate Prototype Test

#dharammentor
 Design thinking leads to 3 types of Innovations

FUNCTIONAL
INNOVATION
FIVE STAGES DESIGN THINKING PROCESS
P
INNOROCESS
VATI
Empathize Define Ideate Prototype Test
ON

#dharammentor
 Design thinking leads to 3 types of Innovations

FUNCTIONAL
INNOVATION
FIVE STAGES DESIGN THINKING PROCESS

IONAL P
INNOROCESS
T N
EMO OVATIO VATI
ON
INN
Empathize Define Ideate Prototype Test

#dharammentor
 Design thinking leads to 3 types of Innovations

FUNCTIONAL
INNOVATION
Viable Feasible
FIVE STAGES DESIGN THINKING PROCESS

IONAL P
INNOROCESS
T N
EMO OVATIO VATI
ON
INN
Empathize Define Ideate Prototype Test

3 2
Desirable

#dharammentor
Viable + Feasible = Functional Innovation

FUNCTIONAL
INNOVATION
Sustainable Feasible
Business implementation
Viable Feasible
Financial Technical
Understanding Understanding

AL P
O ON
TI TION INNOROCESS
M
E OVA VATI
INN ON

Behavioral
Understanding

#dharammentor
Feasible + Desirable = Process Innovation

FUNCTIONAL
INNOVATION
Sustainable Feasible
Business implementation
Viable Feasible
Financial Technical
Understanding Understanding

AL P
O ON
TI TION INNOROCESS
M
E OVA VATI
INN ON

User-centric
Design
Desirable
Behavioral
Understanding

#dharammentor
Desirable + Viable = Emotional Innovation

FUNCTIONAL
INNOVATION
Sustainable Feasible
Business implementation
Viable Feasible
Financial Technical
Understanding Understanding

AL P
O ON
TI TION INNOROCESS
M
E OVA VATI
INN ON

User-centric
Design
Desirable
Behavioral
Understanding

#dharammentor
 Finance &
Manufacturing

FUNCTIONAL
INNOVATION
Sustainable Feasible
Business implementation
Viable Feasible
Financial Technical
Understanding Understanding

TIONAL N P
INNOROCESS
EMO OVATIO VATI
ON
INN

User-centric
Design

Branding & Desirable Engineering &

Behavioral
Marketing Understanding Designing

#dharammentor
 Financial viability
achieved through
distributed
manufacturing!
Finance &
Manufacturing

FUNCTIONAL
INNOVATION
Sustainable Feasible
Business implementation
Viable Feasible

L P
OTIONA ION INNOROCESS
EM OVAT VATI
ON
INN

User-centric
Design
Desirable

#dharammentor
 Finance &
Manufacturing

FUNCTIONAL
INNOVATION
Sustainable Feasible
Business implementation
Viable Feasible

L P
OTIONA ION INNOROCESS
EM OVAT VATI
ON
INN
Engineering &
User-centric
Design
Designing
Desirable

Technology used for

producing user-friendly
tech-ecosystem

#dharammentor
 Finance &
Manufacturing

FUNCTIONAL
INNOVATION
Sustainable Feasible
Business implementation
Riding on emotional Viable Feasible
innovation to become
consumer’s desirable L
IONA ION
P
INNOROCESS
OT
brand! EM OVAT VATI
ON
INN
Branding & Engineering &
Marketing
User-centric
Design
Designing
Desirable

#dharammentor
Thank you

#dharammentor