Study & Evaluation Scheme

Of
Bachelor of Business Administration

(BBA)
{Specialization in Marketing/Accounting & Finance/ Human Resource Management / International
Business}

[Applicable w.e.f. Academic Session 2019-20 till revised]

[As per CBCS guidelines of UGC]

TEERTHANKER MAHAVEER UNIVERSITY

N.H.-24, Delhi Road, Moradabad, Uttar Pradesh-244001
Website: www.tmu.ac.in

BBA Syllabus as per CBCS (2019-20) Page 1

 TEERTHANKER MAHAVEER UNIVERSITY
(Established under Govt. of U.P. Act No. 30, 2008)
Delhi Road, Bagarpur, Moradabad (U.P.)
Study & Evaluation Scheme
SUMMARY
Programme Bachelor of Business Administration (BBA)
(Specialization in Marketing/Accounting & Finance/ Human
Resource Management / International Business)
Duration Three Years full time (Six Semesters)

Medium English
Minimum Required Attendance 75%

Credits
Maximum Credits 142
Minimum Credits Required for 134
Degree
Maximum duration for N +2 years, ( N refers to number of years of the program)
completion of program

Assessment:

Evaluation Internal External Total

Theory 40 60 100
Practical/ Dissertations/ Project Reports 50 50 100
Class Class Test-2 Class Test-3 Assignment(s) Attendance Total
Test-1
Best two out of three
10 10 10 10 10 40
External Internal
Duration of Examination
3 Hours 1.5 Hours
To qualify the course a student is required to secure a minimum of 45% marks in aggregate including the
semester end examination and teachers continuous evaluation.(i.e. both internal and external).A candidate
who secures less than 45% of marks in a course shall be deemed to have failed in that course. The student
should have at least 45% marks in aggregate to qualify the program.

BBA Syllabus as per CBCS (2019-20) Page 2

 Question Paper Structure
The question paper shall consist of six questions. Out of which first question
1 shall be of short answer type (approximately 50 words) and will be compulsory.
Question no. 2 to 6 (from Unit-I to V) shall have explanatory answers
(approximately 350 to 400 words) along with having an internal choice within
each unit.

2 Question No. 1 shall contain 8 parts from all units of the syllabus with at least
one question from each unit and students shall have to answer any five, each
part will carry 2 marks.

The remaining five questions shall have internal choice from within each unit;
3
each question will carry 10 marks.

IMPORTANT NOTES:

The purpose of examination will be to assess the Course Outcomes (CO) that
1 will ultimately lead to assessment of attainment of Programme Specific
Outcomes (PSO). A question paper must assess the following aspects of
learning: Remembering, Understanding, Applying, Analyzing, and Evaluating
& Creating (reference to Bloom’s Taxonomy).

2 Case Study is essential in every question paper (wherever it is being taught as a

part of pedagogy) for evaluating higher-order learning. Not all the courses
might have case teaching method used as pedagogy.

There shall be continuous evaluation of the student and there will be a

3
provision of fortnight progress report.

BBA Syllabus as per CBCS (2019-20) Page 3

 Program Structure- BBA
A. Introduction
The curriculum is designed so as to give students an in-depth knowledge of the academic disciplines and
applied functional areas necessary to meet the requirements of business enterprises and the industry.

We lay emphasis on the following courses balanced with core and elective courses: The curriculum of
BBA program emphasizes an intensive, flexible management education with 142 credits.

The programme structure and credits for BBA are finalized based on the stakeholders’ needs and general
structure of the programme. Minimum number of class room contact teaching credits for the BBA program
will be 142 credits (one credit equals 10 hours).

BBA Three-Year (6-Semester) CBCS

Programme
Basic Structure: Distribution of Courses
Total
S.No. Types of Course Credit Hours
Credit
13 courses- 4 Hrs / week / course , Total
1 Core Course (CC) 4 13x4=52
Hours 52
Ability-Enhancement 6 courses of 4 Hrs / week / course , Total
2 4 6x4=24
Compulsory Course (AECC) Hours 24
4 courses 4 Hrs / week / course , Total
3 Generic Elective (GE) 4 4x4=16
Hours 16
2 courses 3 Hrs / week / course , Total
4 Open Elective 3 2x3=6
Hours 06
Skill-Enhancement Elective 5 course of 4 Hrs / week / course , Total
5 4 5x4=20
Course (SEC) Hours 20
Discipline Specific Elective 4 courses 4 Hrs / week / course , Total
6 4 4x4=16
(DSE) Hours 16
1 course 0 Hrs / week / course , Total
Hours 0
7 Viva-Voce (VV) 4 2x4=8
1 course 8 Hrs / week / course , Total
Hours 08
Value Added Audit Course 2 courses of 3 Hrs / week / course , Total
8 0 2x0=0
(VAC) Hours 06
Total Credits 142

B. Choice Based Credit System (CBCS)

Choice Based Credit System (CBCS) is a versatile and flexible option for each student to achieve their target
number of credits as specified by the UGC and adopted by our University. The following is the course
module designed for the BBA program:

Core Course (CC): Core courses of BBA program will provide a holistic approach to management
education, giving students both an overview of the field, and a basis to build, and specialize upon. These core
courses are the strong foundation to establish management knowledge and provide broad multi-disciplined
knowledge that can be further be studied in depth during the elective phase. The core courses will provide
students with more than just practical knowledge, case-based lessons and collaborative learning models, train
students to analyze, decide, and lead-rather than merely know-while creating a common student experience
that can foster a deep understanding, develop decision-making ability and contribute to the business and
community at large. A wide range of core courses provide groundwork in the basic commerce disciplines:

BBA Syllabus as per CBCS (2019-20) Page 4

Accounting, finance, taxation, statistics, etc. The integrated foundation is important for students because it
will not only allow them to build upon existing skills, but they could also explore career options in a range of
industries, and expand their understanding of various management fields. This program offered 13 core
courses of 4 credits each.

Ability Enhancement Compulsory Course (AECC): As per the guidelines of Choice Based Credit System
(CBCS) for all Universities, including the private universities, the Ability Enhancement Compulsory Course
(AECC) is a course designed to develop the ability of students in communication (especially English) and
other related subjects where they might find it difficult to communicate at a higher level in their prospective
job at a later stage due to lack of practice and exposure in the language, etc. Students are motivated to learn
the theory, fundamentals and tools of communication which can help them develop and sustain in the
corporate environment and culture. This program offered 6 AEC courses of 4 credits each.

Generic Elective Course (GEC): Generic Elective is an interdisciplinary additional course. The score of
Generic Elective is counted in your overall CGPI under Choice Based Credit System (CBCS). This program
offered 4 GE courses of 4 credits each.

Open Elective (OEC): Student has to choose open elective course from the list of open electives list
provided by the University. This program offered 2 OE courses of 3 credits each.

Skill Enhancement Course (SEC): These courses may be chosen from a pool of courses designed to
provide value-based and/or skill-based knowledge. This program offered 5 SE courses of 4 credits each.

Discipline Specific Elective Course (DSEC): The discipline specific elective courses are chosen to make
students specialist or having specialized knowledge of a specific domain like Marketing Management,
Human Resource Management, Finance and International Business. It will be covered in two semesters (V
&VI) of third year of the program relevant to chosen disciplines of elective courses of the program. Each
student will have to choose four discipline specific elective courses (DSECs) as a specialization (Marketing
Management, Human Resource Management, Finance and International Business); 2 in Semester V and 2 in
Semester VI respectively. Each DSEC will carry 4 credits.

Viva Voce (VV): The viva- voce courses are chosen to make students have a clear and specific knowledge
regarding their particular subjects and the type of projects they have undergone during their respective
semesters.

 Value Added Audit Course (VAC): A value added course is a non-credit audit course which is
basically meant to enhance general ability of students in areas like soft skills, quantitative aptitude
and reasoning ability - required for the overall development of a student and at the same time crucial
for industry/corporate demands and requirements. The student possessing these skills will definitely
develop acumen to perform well during the recruitment process of any premier organization and will
have the desired confidence to face the interview. Moreover, these skills are also essential in day-to-
day life of the corporate world. The aim is to nurture every student for making effective
communication, developing aptitude and a general reasoning ability for a better performance, as
desired in corporate world. There shall be one course each in Semester IV & Semester V and will
carry no credit, however, it will be compulsory for every student to pass these courses with
minimum 45% marks to be eligible for certificates. Marks/ Credits will not be included in the
calculation of CGPI.

BBA Syllabus as per CBCS (2019-20) Page 5

C. Programme Specific Outcomes (POs/PSOs)
The learning and abilities or skills that a student would have developed by the end of three-year BBA
programme are:

Programme Outcomes
Critical Thinking Skills: Students are able to define, analyze, and devise
solutions for structured and unstructured business problems and issues using
PO:1 cohesive and logical reasoning patterns for evaluating information,
materials, and data.

Communication Skills: Students are able to conceptualize a complex issue

PO:2 into a coherent written statement and oral presentation.

Technology Skills: Students are competent in the uses of technology in modern

PO:3 organizational operations.

Entrepreneurship and Innovation: Students will demonstrate the

fundamentals of creating and managing innovation, new business
PO:4
development, and high-growth potential entities.

Business Knowledge: Students demonstrate technical competence in

PO:5 domestic and global business through the study of major disciplines within
the fields of business.
Social Interaction: Elicit views of others, mediate disagreements and help
PO:6 reach conclusions in group settings.

Environment and Sustainability: Understand the issues of environmental

PO:7 contexts and sustainable development

Self-directed and Life-long Learning: Acquire the ability to engage in

independent and life-long learning in the broadest context socio-
PO:8
technological changes.

S.No. Program Specific Outcomes

Understanding of business and management concepts, theories, tools,
PSO:1 techniques and principles.

Analyzing the business problems and situation, applying the cross-functional

PSO:2 business knowledge and technologies in solving real-world business problems.

Evaluating the techniques and tools to applying in different business.

PSO:3
Applying the facts and rules for problem-solving skills to solve real world
PSO:4 problems related to business and management.

BBA Syllabus as per CBCS (2019-20) Page 6

D. Pedagogy & Unique practices adopted: “Pedagogy is the method and practice of teaching, especially
for teaching an academic subject or theoretical concept”. In addition to conventional time-tested lecture
method, the institute will emphasize on experiential learning.

1. Bridge Courses: At the start of the BBA program, college will organize Orientation Program for the
enrolled students. Along with the Orientation Program i.e. before commencement of the First
semester, students (on the basis of student’s previous studies and background) will undergo Bridge
Courses in Accounting & Statistics. The Course on Accounting serves the purpose of securing a
footing for students with a non-accounting background and introduces them to the basic building
blocks of accounting. Students with an accounting background are enabled to strengthen their basics.
The course on Statistics is designed to prepare students for high-level performance in different
courses requiring Quantitative applications and analytical skills.

2. (Experiential Learning: Student will be imparted education with an objective of learning through
experiences with the help of tools viz. Cases, Role Play – Simulation, Video Based Learning (VBL)
& Learning through Movies (LTM), Field/Live Projects, Industrial Visits, Special Guest Lectures
(SGL)& Extra&Student Development Programs SDP).

3. Case Based Learning: Case based learning enhances student skills at delineating the critical
decision dilemmas faced by organizations, helps in applying concepts, principles and analytical
skills to solve the delineated problems and develops effective templates for business problem
solving. Case method of teaching is used as a critical learning tool for effective learning and we
encourage it to the fullest. We make it compulsory to teach at least one case study in each unit of
every course in BBA program.

4. Role Play & Simulation: Role-play and simulation are forms of experiential learning. Learners take
on different roles, assuming a profile of a character or personality, and interact and participate in
diverse and complex learning settings. Role-play and simulation function as learning tools for teams
and groups or individuals as they "play" online or face-to-face. They alter the power ratios in
teaching and learning relationships between students and educators, as students learn through their
explorations and the viewpoints of the character or personality they are articulating in the
environment. This student-centered space can enable learner-oriented assessment, where the design
of the task is created for active student learning. Therefore, role-play & simulation exercises such as
virtual share trading, marketing simulation etc. are being promoted for the practical-based
experiential learning of our students.

5. Video Based Learning (VBL) &Learning through Movies (LTM):These days technology has taken
a front seat and classrooms are well equipped with equipment and gadgets. Video-based learning has
become an indispensable part of learning. Similarly, students can learn various concepts through
movies. In fact, many teachers give examples from movies during their discourses. Making students
learn few important theoretical concepts through VBL & LTM is a good idea and method. The
learning becomes really interesting and easy as videos add life to concepts and make the learning
engaging and effective. Therefore, our institute is promoting VBL & LTM, wherever possible.

6. Field/Live Projects: The students, who take up experiential projects in companies, where senior
executives with a stake in teaching guide them, drive the learning. All students are encouraged to do
some live project other their regular classes.

7. Industrial Visits: Industrial visit are essential to give students hand-on exposure and experience of
how things and processes work in industries. Our institute organizes such visits to enhance students’

BBA Syllabus as per CBCS (2019-20) Page 7

 exposure to practical learning and work out for a report of such a visit relating to their specific topic,
course or even domain.

8. MOOCS: Students may earn credit by qualifying any MOOC course of his specialization from
NPTEL or SWAYAM portal.

9. Special Guest Lectures (SGL) & Extra: Some topics/concepts need extra attention and efforts as
they either may be high in difficulty level or requires experts from specific industry/domain to make
things/concepts clear for a better understanding from the perspective of the industry. Hence, to cater
to the present needs of industry we organize such lectures, as part of lecture-series and invite
prominent personalities from academia and industry from time to time to deliver their vital inputs
and insights.

10. Student Development Programs (SDP): Harnessing and developing the right talent for the right
industry an overall development of a student is required. Apart from the curriculum teaching various
student development programs (training programs) relating to soft skills, interview skills, SAP,
Advanced excel training etc. that may be required as per the need of the student and industry trends,
are conducted across the whole program. Participation in such programs is solicited through
volunteering and consensus.

11. Industry Focused programes: Establishing collaborations with various industry partners to deliver
the programme on sharing basis. The specific courses are to be delivered by industry experts to
provide practice based insight to the students.

12. Special Assistance Programe for slow learners & fast learners: write the note how would you
identify slow learners, develop the mechanism to correcting knowledge gap. Terms of advance
topics what learning challenging, it will be provided to the fast learners.

13. Orientation Program: Student orientation programme plays an important role in a student’s
transition to a university life. Orientation programmes are aimed at familiarizing the students to an
unknown campus environment, its faculties and infrastructure. It enables them to make essential
connection with studies and develop network among other peers.
The orientation program would be of approximately 2 weeks. The main purpose of the orientation
program is to make the students aware of institute policy rules and assets so that students would feel
comfortable when they join that college.

Various topics would be covered in the orientation program like:

 Introducing students to their college life.

 Incorporating them in the university environment.
 Giving the opportunity to the university members and faculties to get connected to the new batch.
 Awareness of linkages among Society, Environment, Education & Development.
 Philosophy of Education, Indian Education System and Pedagogy.
 Background for enriching Subject Knowledge.
 Personality Development and Management.
 Information Technology and Computer Awareness.

14. Mentoring Scheme: Mentoring schemes aim to provide a forum in which students can talk about
common issues such as their career development, share their experiences and discuss challenges they
are facing, their problems related with college or outside college. They talk with their mentors and
mentors provide them solutions.

BBA Syllabus as per CBCS (2019-20) Page 8

 15. Career & Personal Counseling: It is a process that will help the student to know and understand
yourself and the world of work in order to make career, educational, and life decisions. Career
development is more than just deciding on a major and what job you want to get when you graduate.

Corporate Resource Cell or Placement Cell provides support to shape the students to a brighter future.
The CRC majorly helps students by:
 Career Counseling:
The main reason of consulting this department was your uncertainty about career prospects. With the
view of catering to this need of the students, the Corporate Resource Centers have employed proficient
counselors who are familiar with the contemporary industry trends. CRCs also provide guidance and
mentoring for all choice based career options like Placements, Entrepreneurship, Higher Studies
services. By knocking their door, you would be able to bring your thoughts to the table and in return,
they would be able to guide you in the right direction.
 Workshops:
Before expanding your skills and way before propelling you in the industry, the department will brief
you about the requirements through regular workshops. Through these workshops, the students are given
insights on the topics such as designing an impressive CV with the assistance of latest tools and
techniques, the use of different applications, etc.

 All-inclusive Training:
Placement centers have a full hold on the training activities. In furtherance of sharpening the skills
apropos to recent demands, these centers conduct interwoven training sessions like Training on Aptitude,
Logical Reasoning and Quantitative skills. Employability Assessment Test is conducted periodically to
check the progress of training and assess the skill level of the student for various sectors of jobs. Also
training is provided on latest technologies which are relevant to the industry needs of today. From
communication skills to clothing etiquette, these centers incorporate each and every aspect of your
personality. This training is the tipping point which instills full confidence and desired skills in you.
 Mock Interviews:
Interviews, for some, are herculean tasks while for others they are child’s play. Undoubtedly, it is all
intrinsic to our nature but these things can be transfigured with some tactics. Now, those techniques
which construct a smooth road to success are with career services center workers-they know what needs
to be done. So, with the help of mock interviews, your nervousness is reduced and one gets an
opportunity to improve on the weak areas. This indeed proves to be a great help for the final face-off!
 Internships and Industrial Visits:
For unveiling the real-life working and functions of any company, short industrial trips become an
integral part of the curriculum. These are arranged and organized by the same department. Internships
are another alternative to providing complete know-how of the company. Here, the students undergo
training at the actual physical locations. These are of utter importance as they give the students the much
required experiential learning. These internship programs let the students ponder their choices. Through
these visits, the students are exposed to situations and more adapt to taking on the challenges as they
venture into the professional workspace.
 On / Off Campus placement:
Placement centers are the driving forces behind on-campus recruitments. Those who work under the
head of this department make a strategic alliance with a gamut of companies. During and towards the
end of the session, companies visit the campus. As inexperienced candidate may face trouble finding a
befitting job, so these centers actually help them in bypassing that trouble and become more confident
and prepared.
All in all, consulting your placement center is always a great option for it resolves numerous career-
related issues. Taking its working and functioning into account, placement center emerges as a helpful
department. From counseling the students to boosting morale, it provides every possible help needed.
While adding more to your portfolio, it gives back-end support for a better career avenue to the student
and in regard to this, one should never ignore it.

16. Competitive Exam Preparation: Competitive exams require a certain mindset and understanding
which is quite different from a regular school or college academic test. Aptitude, Logical Reasoning,

BBA Syllabus as per CBCS (2019-20) Page 9

 Computer Questions will help the students to prepare for Online Exam. Apart from revision, another
important thing is to practice. This practice can include previous year’s paper and the test papers of
the exams that are available online.

17. Extracurricular Activities: An extracurricular activity is an activity that is not required by the
course of study at your university. They are not obligatory but are invaluable in developing your
talents and practical skills. Some of these activities, such as fundraising and volunteering, not only
benefit you but also help others. Organizing & participation in extracurricular activities will be
mandatory to help students develop confidence & face audience with care.

18. Participation in Seminars/ Workshop and Writing and Presenting Papers: As per the requirement
of course, students have to participate in various seminars/ workshops. Students have to develop
writing research articles and also develop the presentation skills under the guidance of faculty
members.

19. Formation of Students Clubs, Membership and Organizing & Participating Events: Various clubs
are to be formed like Marketing Club, Finance Club, H.R. Club, Naukri Club etc. as per requirement
of programme. These clubs shall organize various events on time to time basis to create a
experiential leaning environment for the students. The membership of clubs is voluntary.

20. Capability Enhancement & Development Schemes: Time to time program coordinator shall
organize capability enhancement program for students which are essential to complete the degree
which are not covered in the syllabus.

21. Library Visits and Utilization of E – Learning Resources: Course faculty ensures the regular visit
of the student to the library and helps them to utilize the available resources in the library.

BBA Syllabus as per CBCS (2019-20) Page 10

 Study & Evaluation Scheme
Programme: BBA

Semester I

Course Periods Evaluation Scheme

S.N Category Code Course L T P Credit Internal External Total
CC-1 BBACC101 Principles of Management 4 0 0 4
1 40 60 100

Fundamentals of 4 0 0
2 CC-2 BBACC102 4 40 60 100
Organizational Behavior
4 0 0
3 CC-3 BBACC103 Business Economics 4 40 60 100
AECC-1 TMUGE101 English Communication-I 3 0 2 4
4 40 60 100
AECC-2 BBAAE102 Environmental Studies 4 0 0 4
5 40 60 100
GEC-1 - Any 1 from the GEC Group 4 0 0 4
6 40 60 100
SEC-1 - Any 1 from the SEC Group 3 0 2 4
7 40 60 100
Total 26 0 4 28 280 420 700

Semester II

Course Periods Evaluation Scheme

S.N Category Course Credit Tota
Code L T P Internal External
l

1 CC-4 BBACC201 Fundamentals of Accounting 4 0 0 4 40 60 100

Management Information
2 CC-5 BBACC202 4 0 0 4 40 60 100
System

3 CC-6 BBACC203 Business Environment 4 0 0 4 40 60 100

4 AECC-3 TMUGE201 English Communication-II 3 0 2 4 40 60 100

5 GEC-2 -------- Any 1 from the GEC Group 4 0 0 4 40 60 100

6 SEC-2 -------- 4 0 0 4 40 60 100

Any 2 from the SEC Group
7 SEC-3 -------- 4 0 0 4 40 60 100

Total 27 0 2 28 280 420 700

BBA Syllabus as per CBCS (2019-20) Page 11

 Semester III

Course Periods Evaluation Scheme

S.N Category Course Credit
Code L T P Internal External Total
1 CC-7 BBACC301 Business Statistics 4 0 0 4 40 60 100
Fundamentals of Human
2 CC-8 BBACC302 4 0 0 4 40 60 100
Resource Management

3 CC-9 BBACC303 Principles of Marketing 4 0 0 4 40 60 100

Entrepreneurship
4 CC-10 BBACC304 4 0 0 4 40 60 100
Development

5 AECC-4 TMUGE301 English Communication-III 3 0 2 4 40 60 100

6 GEC-3 ------ Any 1 from the GEC Group 4 0 0 4 40 60 100

AECC-5 BBAAE301 Human Values &
7 4 0 0 4 40 60 100
Professional Ethics
Total 27 0 2 28 280 420 700

Semester IV

Course Periods Evaluation Scheme

S.N Category Course Credit
Code L T P Internal External Total
Introduction of Financial
1 CC-11 BBACC401 4 0 0 4 40 60 100
Management
Business Policy and
2 CC-12 BBACC402 4 0 0 4 40 60 100
Strategy
3 AECC-6 TMUGE401 English Communication-IV 3 0 2 4 40 60 100
4 GEC-4 --- Any 1 from the GEC Group 4 0 0 4 40 60 100
5 SEC-4 --- 4 0 0 4 40 60 100
Any 2 from the SEC Group
6 SEC-5 --- 4 0 0 4 40 60 100

7 OE-1 ------- Open Elective -1 3 0 0 3 40 60 100

Total 26 0 2 27 280 420 700

Value added audit course: However students has to secure 45% marks for passing this course. The marks
of this course will not be added while calculating overall CGPI.

VAC-1 TMUGS401 Managing Self 2 0 0 0 50 50 100

BBA Syllabus as per CBCS (2019-20) Page 12

 Semester V

Course Periods Evaluation Scheme

S.N Category Course Credit
Code L T P Internal External Total
1 CC-13 BBACC501 Management Accounting 4 0 0 4 40 60 100

2 OE-2 ------- Open Elective -2 3 0 0 3 40 60 100

3 DSE-1 ------- Select 2 courses from any 4 0 0 4 40 60 100

DSE-2 ------- DSE Groups A/B/C/D
4 4 0 0 4 40 60 100
Summer Training Report
5 VV-1 BBAVV551 0 0 0 4 50 50 100
Evaluation

Total 15 0 0 19 210 290 500

Value added audit course: However students has to secure 45% marks for passing this course. The
marks of this course will not be added while calculating overall CGPI.
Managing Work and
VAC-2 TMUGS501
Others 2 0 0 0 50 50 100

Semester VI

S.N Category Course Course Periods Credit Evaluation Scheme

Code L T P Internal External Total
1 DSE-3 ------- Select 2 courses from the 4 0 0 4 40 60 100
corresponding DSE Group
2 DSE-4 -------- 4 0 0 4 40 60 100

Dissertation Report
3 VV-2 BBAVV651 Evaluation 0 0 8 4 50 50 100
(Field Work/MSR)

Total 8 0 8 12 130 170 300

Note:-

C-Credits
1C = 1 Hour of Lecture /Tutorial
1C = 2 Hour of Practical

BBA Syllabus as per CBCS (2019-20) Page 13

 Generic Elective Courses (GEC- Group)

S.No Code Course L T P Credit

Semester I
(Choose any one course)
1 BBAGE101 Business Law 4 0 0 4
2 BBAGE102 Indian Economy 4 0 0 4
Semester II
(Choose any one course)
BBAGE201
3 Company law 4 0 0 4
4 BBAGE202 Macro Economics 4 0 0 4
Semester III
(Choose any one course)
5 BBAGE301 Cost Accounting 4 0 0 4
6 BBAGE302 Advance Accounting 4 0 0 4
Semester IV
(Choose any one course)
7 BBAGE401 Material and Production Management 4 0 0 4
8 BBAGE402 Goods and Service Tax 4 0 0 4
Open Electives
Semester IV (Any one from the open elective list )
9 - Open Elective -1 - - - 3
Semester V (Any one from the open elective list )
10 - Open Elective -2 - - - 3

Skill Enhancement Course (SEC- Group)

S.No Code Course L T P Credit

Semester I
(Choose any one course)
1 BBASE101 Computer Fundamentals 3 0 2 4
2 BBASE102 Advance Excel 3 0 2 4
Semester II
(Choose any Two course)
3 BBASE201 Quantitative Techniques 4 0 0 4
4 BBASE202 Business Communication 4 0 0 4
5 BBASE203 Personal Selling and Salesmanship 4 0 0 4
Semester IV
(Choose any Two course)
6 BBASE401 Business Research 4 0 0 4
7 BBASE402 Operation Research 4 0 0 4
8 BBASE403 E-Commerce / E - Business 4 0 0 4

BBA Syllabus as per CBCS (2019-20) Page 14

 Discipline Specific Electives (DSE-Group)

V Semester

(Choose any two courses from any one Group)

Group-A

(Marketing Management)

S.No Code Course L T P C

1 BBAM501 4 0 0 4
Consumer Behaviour
2 BBAM502 Sales and Distribution 4 0 0 4
Management
3 BBAM503 4 0 0 4
Service Marketing
Group - B
(Finance)
1 BBAF501 4 0 0 4
Indian Financial Systems
2 BBAF502 Security Analysis and 4 0 0 4
Portfolio Management
3 BBAF503 4 0 0 4
Project Management
Group-C

(Human Resource Management)

1 BBAH501 Human Resource 4 0 0 4

Development
2 BBAH502 4 0 0 4
Industrial Law
3 BBAH503 4 0 0 4
Performance Management
Group-D

(International Business)

1 BBAI501 International Business 4 0 0 4

Management
2 BBAI502 Export & Import Policy and 4 0 0 4
Documentation
3 BBAI503 International Marketing 4 0 0 4
Management

BBA Syllabus as per CBCS (2019-20) Page 15

 V Semester

(Choose any two courses from any one Group)

Group-A

(Marketing Management)

S.No Code Course L T P C

4 BBAM601 4 0 0 4
Advertising Management
5 BBAM602 4 0 0 4
Retail Management
6 BBAM603 4 0 0 4
Brand Management
Group - B
(Finance)

4 BBAF601 Working Capital 4 0 0 4

Management
5 BBAF602 4 0 0 4
Banking and Insurance
6 BBAF603 4 0 0 4
Income Tax
Group-C

(Human Resource Management)

4 BBAH601 Negotiation & Conflict 4 0 0 4

Management
5 BBAH602 Team Building, Training & 4 0 0 4
Development
6 BBAH603 Organization Design and 4 0 0 4
Development
Group-D

(International Business)

4 BBAI601 Forex Management 4 0 0 4

5 BBAI602 International Business 4 0 0 4

Environment
6 BBAI603 4 0 0 4
International Trade Laws

BBA Syllabus as per CBCS (2019-20) Page 16

 Core Course (CC)

BBA Syllabus as per CBCS (2019-20) Page 17

 Core Course -1
L-4
Course Code: BBA-Semester-I T-0
BBACC101 P-0
Principles of Management C-4
Course
On completion of the course, the students will be :
Outcomes:
Understanding the concepts, theories, processes, functions and techniques
CO1.
of business management.
CO2. Understanding the levels of management for planning ,organizing
directing and controlling human resources
CO3. Demonstrating the roles and skills of a good manager.
CO4. Applying and demonstrating decision making skills.
CO5. Analyzing theories of motivation for motivating employees to perform
better and maintain a quality life.
Course Content:
Introduction:
Management-Meaning, Nature & Significance-Combination of Art &
Unit-1: Science, Management as a Profession, Management Vs Administration, 8 Hours
Levels of Management-Elements of managerial processes-Styles & Roles
of Managers in Organizations. Contributions of Taylor and Fayol.

Planning:
Planning-Nature, Process of Planning, Planning and Environmental
Unit-2: Uncertainties, Types of Planning, Advantages and Limitations of Planning- 8 Hours
Decision Making-Stages in Decision Making.

Organizing:
Nature and purpose of organizing -Organization structure -Formal and
informal groups organization -Line and Staff authority -Departmentation -
Unit-3: Span of control -Centralization and Decentralization -Delegation of 8 Hours
authority -Staffing -Selection and Recruitment -Orientation -Career
Development -Career stages –Training --Performance Appraisal.

Directing:
Motivation: Theories of Motivation - Theory X, Theory Y, Theory Z and
Unit-4: 8 Hours
Maslow’s need hierarchy; Leadership: Leadership Styles and Theories.

Controlling:
Process of controlling -Types of control -Budgetary and non-budgetary
Unit-5: control Q techniques -Managing Productivity -Cost Control -Purchase 8 Hours
Control –Maintenance Control -Quality Control -Planning operations.

1. Stoner, Freeman and Gilbert Jr, Management, Prentice Hall

Text Books:
of India.
1. Robbins S.P. &Decenzo David A., Fundamentals of
Management: Essential Concepts and Applications, Pearson
Education.
Reference Books: 2. Hillier Frederick S. & Hillier Mark S., Introduction to
Management Science: A Modeling and Case Studies
Approach with Spreadsheets, McGraw-Hill.
3 Koontz, Principles of Management, McGraw Hill.

BBA Syllabus as per CBCS (2019-20) Page 18

 4. Stephen P. Robbins and Mary Coulter, 'Management',
Prentice Hall of India.
5. Charles W L Hill, Steven L McShane, 'Principles of
Management&#39 Mcgraw Hill.

* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 19

 Core Course – 2
L-4
Course Code: BBA- Semester-I T-0
BBACC102 P-0
Fundamentals of Organizational Behavior C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the theories of organizational behavior for better learning of
CO1.
human resources.
CO2. Analyzing issues of organizational behavior in organizations

CO3. Developing strategies of learning as per the need of organizations.

CO4. Analyzing different types of personality traits to manage human resources

better.

CO5. Developing the values and behaviors necessary to build high-performance

organization

Course Content:
Understanding Organizational Behavior:

Organisation: Meaning & Definition of Organisation; Organisation

Behaviour(OB): Meaning and Concept of Organisational Behavior;
Historical background for organizational behaviour: Scientific Management
Unit-1: Approach, Bureaucratic Approach & Hawthorne Studies; Nature of OB; 8 Hours
OB –as an interdisciplinary approach; Importance and scope of
organizational behaviour; Models of OrganisationBehaviour- Autocratic
model, Custodial model, Supportive model & Collegial model; Limitations
of organizational behaviour.

Individual Behaviour:
Nature of Individual Differences; Important dimensions of individual
differences: Self-concept, Personality dimensions, Abilities, and Personal
values and ethics. Psychological Process of behaviour: SR Model
Unit-2: 8 Hours
(Stimulus- Response model), S.O.B.A Model: (Stimulus –organism-
Behavior-Accomplishment Model); Factors Influencing Individual
Behaviour.

Personality:
Meaning and definition; Personality Traits – Extroversion, Agreeableness,
Conscientiousness, Emotional Stability & Openness to Experience;
Personality formation- Determinants, Stage & Traits; Determinants of
personality: cultural, family, social & situational; Personality factors in
Unit-3: 8 Hours
organization- Need Pattern, Locus of Control, Introversion and
Extroversion, Tolerance for Ambiguity, Self-Esteem and Self-Concept,
Authoritarianism and Dogmatism, Risk Propensity, Machiavellianism, Type
A and B Personalities & Work-Ethic Orientation.

BBA Syllabus as per CBCS (2019-20) Page 20

 Attitude and Perception:
Attitude: Meaning & Definition; Components of Attitude - Affective
component, Cognitive component & Intentional component; Attitude
Formation and Change - Work-Related Attitudes, Job Satisfaction,
Unit-4: 8 Hours
Organizational Commitment and Involvement; Measurement of Attitude -
Opinion survey, Interviews & Scaling Techniques; Sources of attitude.
Perception: Meaning & Definition; Basic Perceptual Process; Factors
Affecting perception – external & internal.
Learning:
Meaning & Definition; Components of the learning process; Learning
Theories: Classical Conditioning, Operant Conditioning, Observational
learning, Cognitive Learning & Social Learning; Learning theory and
organizational behaviour.
Group Behaviour:
Unit-5: 8 Hours
Group: Definition of a Group; Need and importance for a Group; Types of
Groups – Functional group, Task group & Informal group; Group formation
and development; Stages of development of group; Group Norms: Meaning
& Definition; Types of Group Norm; Group Cohesiveness: Meaning &
definition; Advantages & Factors of Group Cohesiveness.

1.Robbins, Stephen P, Organizational Behavior, New Delhi, Prentice Hall.

Text Books:

1. Luthans Fred, Organizational Behavior, New Delhi:

McGraw Hill.
2. Chandran J.S., Organization Behavior, New Delhi: Vikas
Publishing House.
3. Fred Luthans: Organizational Behaviour, New Delhi: Tata
McGraw-Hill Publications.
4. Griffin, Ricky W: OrganisationalBehaviour, Boston:
Houghton Mifflin Co.
5. Hellreigel, Don, John W. Slocum, Jr., and Richard W.
Reference Books: Woodman: Organizational Behavior, Ohio: South Western
College Publishing
6. Davis Keith, Human Behavior at Works, Organizational
Behaviors, New Delhi: McGraw- Hill,.
7. Pareek Udai, Behavioral Process in Organizations, New
Delhi: Oxford and IBH.
8. Robbins S.P., Organizational Behavior, New Delhi: Pearson
Education.
* Latest editions of all the suggested books are recommended

BBA Syllabus as per CBCS (2019-20) Page 21

 Core Course – 3
L-4
Course Code: BBA- Semester-I T-0
BBACC103 P-0
Business Economics C-4
Course
On completion of the course, the students will be :
Outcomes:
Understanding the concept of cost, nature of production and its relationship
CO1. with business operations.

CO2. Understanding the concepts of markets and different market structures in

economy.

CO3. Determining the price and output equilibrium under different market
structures.

CO4. Analyzing the causes and consequences of different market conditions.

CO5. Analyzing real-world business problems with a systematic theoretical

framework by studying the demand analysis, elasticity of demand and
demand forecasting

Course Content:
Economics:
Meaning, positive and normative economics, significance, macro and micro
economics. Economic Problem: Scarcity, What to produce? How to
produce? & For whom to produce? Production Possibility Curve.
Unit-1: 8 Hours
Business Economics:
Meaning, Significance. Role and Responsibilities of Business Economists.
Steps of Decision Making in Business Economics.

Cardinal Utility Theory:

Utility: Meaning, definition, measurement, and types of utility. Relationship
between TU, MU and AU. The law of diminishing marginal utility:
Meaning, definition, assumptions, limitation and importance. Law of Equi-
Marginal Utility: Meaning, definition, limitation and importance.
Unit-2: 8 Hours
Ordinal Utility Theory:
Indifference Curves: Meaning, Definition, indifference schedule,
indifference map, assumptions, properties of indifference curves,
exceptional shapes of indifference curves and budget line.

Demand Analysis:
Meaning of Demand, Demand Schedule, Demand Function, and Law of
Demand: Meaning, definition, diagram and explanation of law of demand.
Reasons for downward slopes in demand curve, Exceptions to Law of
Demand, Change in Demand Curve (Movement along demand curve and
Shift in demand curve).
Unit-3: 8 Hours
Elasticity of Demand:
Meaning, definition, Measurement of elasticity of demand: Percentage
Method, Total Outlay Method, Point Method and Arc Method. Factors
affecting elasticity of demand, Types of elasticity: Price, Income and Cross.
Demand Forecasting:
Meaning, definition, objective (short and long) and Methods of demand

BBA Syllabus as per CBCS (2019-20) Page 22

 forecasting.

Theory of Production:
Meaning and concept of production, Production function (Short run and
Long Run), Relationship between TP, MP and AP. Law of Variable
Proportion, Law of returns to scale. Law of Supply.
Theory of Cost:
Concept of Cost, Different types Cost, Cost Function (Short Run and Long
Unit-4: 8 Hours
Run); Relationship between TFC, TVC and TC. Relationship between TC,
TFC, TVC, AC, MC, AVC and AFC and Relationship between AC and
MC.
Theory of Revenue:
Concept of Revenue, Relationship between TR, MR and AR.

Market and Market Structure:

Concept and Different types of Market and their characteristics.
Determination of price and output equilibrium under different market
structure:
Perfect Competition: Features, Determination of price and output
equilibrium under long run & short run. Monopoly: Features,
Unit-5: 8 Hours
Determination of price and output equilibrium under long run & short run.
Monopolistic: Features, Determination of price and output equilibrium
under long run & short run.
Oligopoly Features, Determination of price and output equilibrium under
long run & short run.

1. Jhingan M. L, Micro Economics, New Delhi, Vrinda

Text Books: Publications.

1. Andrew Mas-Colell, Michael D.Whinston and Jerry R.

Green:- Micro Economic Theory, New York: Oxford
University Press.
2. Henderson J.M. and Richar d E. Quandit., Micro economic
Theory, New York: Mcgraw Hill Company.
3. Jhingan M.L.:- Micro Economic Theory, New Delhi :Vikas
Publication.
4. Gupta G.S. :- Managerial Economics, McGraw Hill
Reference Books: Publishing Company, Ltd. , New Delhi.
5. Stonier and Hague, Textbook of Economic Theory, New
Delhi: Longman Green and Co., London.
6. Dr. Girijashankar, Business Economics (Micro) , Pune:
Atharva Prakashan.

* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 23

 Core Course -4 L-4
Course Code:
BBA- Semester-II T-0
BBACC201 P-0
Fundamentals of Accounting C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding the principles and theories of accounting and identifying
CO1.
financial transactions that need to be recorded in accounting.
CO2. Developing writing skills for recording financial transactions and preparing
reports in accordance with GAAP.
CO3. Analyzing the role of accounting information and its limitations.
CO4. Analyzing increased exposure to errors and frauds.
CO5. Analyzing the differences between cashbooks and passbooks.
Course Content:
Introduction of Accounting:
Need of Accounting, Meaning of Accounting, Characteristics of
Accounting, Stages of Accounting, Objectives of Accounting, Difference
between Accounting, Accountancy and Book Keeping. Basis of
Unit-1: Accounting, Functions of Accounting, Branches of Accounting, 8 Hours
Advantages or Role of Accounting, Limitations of Accounting. Basic
Terminology. Generally Accepted Accounting Principles: Meaning,
Classifications & Limitations.

Accounting Standards and Recording of Transactions:

Accounting Standards of India (only overview). Accounting Equations:
Meaning and Calculations. Double Entry System: Meaning, Classifications,
Rules of Debit and Credit, Analysis of Transactions, Advantages and
Unit-2: Disadvantages. Journal: Meaning, Objectives, Rules of Journalizing, 8 Hours
Advantages and Limitations; Sub- Division of Journal: Journal Proper and
Special Journal (Purchase Book, Sales Book, Purchase Return Book, Sales
Return Book, Bills Payable Books & Bills Receivable Books.)
Numerical: Accounting Equations & Journal Entries.

Preparation of Cash Book, Classifications & Summarization of

Transactions:
Cash Book: Meaning, Types of Cash Book (Simple, Double Column and
Triple Column) and Petty Cash Book. Ledger: Meaning, Format, Ledger
Unit-3: Posting, Balancing of Accounts, Difference between Journal & Ledger and 8 Hours
Advantages. Trial Balance: Meaning, Objectives, Methods of preparing
Trial Balance, Advantages and Limitations.
Numerical: Trial Balance (Preparation of Trial Balance or
Rectification of Trial Balance and Cash Book (Triple Column).

Analysis and Interpretation of Transactions:

Unit-4: Final Accounts: Meaning, Ascertainment of Income, Trading and Profit & 8 Hours
Loss Accounts, Balance Sheet, Limitations, Precautions while preparing

BBA Syllabus as per CBCS (2019-20) Page 24

 Final Accounts and Manufacturing Accounts. Final Accounts with
Adjustments : Meaning of Adjustments, Accounting of Adjustments:
Closing Stock, Outstanding Expenses, Prepaid Expenses, Accrued Income,
Unearned Income, Depreciations, Bad Debts, Provision for Bad Debts and
Doubtful Debts, Provision for Discounts on Debtors, Reserve for Creditors,
Interest on Capital, Interest on Loan & Interest on Loan.
Numerical: Preparation of Final Accounts with Adjustments

Understanding the Concept of Rectification of Errors and BRS:

Rectification of Errors: Meaning, Methods, Types of Errors from the point
of view of Rectifications. Bank Reconciliation Statement (BRS): Meaning,
Unit-5: Need, Objectives, Importance, Steps of Preparing the Bank Reconciliation 8 Hours
Statement, Methods or Techniques of preparing BRS.
Numerical: Preparation of BRS.

1. Accounting Equations and Journal Entries.

Numerical 2. Trial Balance (Preparation of Trial Balance & Rectification of Trial
Problems to be Balance.
ask in external 3. Preparation of Cash Book (Triple Column only).
examination 4. Preparation of Final Accounts with Adjustments.
5. Preparation of BRS.
1. Ramachandran &Kakani, Financial Accounting for
Text Books: Management, New Delhi: McGraw Hill.

1. Bhattacharya. S.K, Accounting for Management: Text and

Cases, New Delhi: Vikas Publishing House.
2. Bhattacharya, How to Read a Balance Sheet: Adapted to
Indian laws & requirements, New Delhi: Oxford and IBH
Publishing Company Pvt. Ltd.
3. Grewal T. S. ,Introduction to Accounting. New Delhi : S.
Chand & Company.
4. Horngren, Charles T., Sundem, Gary L., Elliott John.A and
Philbrick, Donna, Englewood Cliffs: Introduction to
Reference Books: Financial Accounting, Prentice Hall International.
5. Maheswari&Maheswari, Accounting for Managers, New
Delhi : Vikas Publishing House. Banerjee Ashok, Financial
Accounting, New Delhi : Excel Books.
6. Goyal V.K. & Goyal Ruchi, Financial Accounting, New
Delhi: PHI.
7. Juneja, Jain, & Chawla, Fundamentals of Accounting, New
Delhi: Kalyani Publisher.
* Latest editions of all the suggested books are recommended

BBA Syllabus as per CBCS (2019-20) Page 25

 Core Course -5 L-4
Course Code: BBA- Semester-II T-0
BBACC202 P-0
Management Information System C-4
Course
On completion of the course, the students will be :
Outcomes:
Understanding the basic concepts and terminologies used in the field of
CO1.
management information systems.
CO2. Comparing the processes of developing and implementing information
systems.
CO3. Understanding the various systems, types of MIS and decision making
process and its tools.
CO4. Analyzing how information technology impacts a firm.
CO5. Developing planning and decision making skills with the help of Simon
Model.
CO6. Applying DBMS to accomplish the information objectives of an
organization.
Course Content:
Introduction to Management Information System (MIS): Concept &
definition, Role of MIS, Process of MIS Management, MIS- A tool for
Unit-1: 8 Hours
management process

Planning and Decision making: Tools of Planning, MIS Business

Unit-2: Planning; Decision making concept, Simon Model 8 Hours

Information and System: Information concepts, MIS & system concepts

Unit-3: 8 Hours
Types of MIS: Success and failure of MIS, different types of MIS & their
Unit-4: applications. 8 Hours

Decision Support system (DSS): Concept and Philosophy, DSS:

Deterministic Systems, Artificial Intelligence (AI) System, Knowledge
based expert System (KBES), MIS & the role of DSS, Transaction
Unit-5: 8 Hours
Processing System (TPS), Enterprise Management System (EMS),
Enterprise Resource Planning(ERP) System, Benefits of ERP, EMS & ERP.

1. Laudon K.C. &Laudon J.P., Management Information

Text Books: Systems, Galgotia Publishers.

1. Jawedkar W.S., Management Information System,McGraw-

Hill.
2. Mudrick R.G., An Information System
forModernManagement, Pearson.
3. JaiswalMahadeo, Management Information System,
Reference Books: OxfordUniversityPress.
4. O'Brien J.,Management Information System, McGraw-Hill.
5. Oz E,Management Information System ,Vikas publications.

* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 26

 Core Course -6
L-4
Course Code: BBA- Semester-II T-0
BBACC203 P-0
Business Environment C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding the business concept and theories of the various
CO1. constituents of environment and their impact on businesses.

CO2. Understanding the economic, socio cultural, political and technological

environment and its impact on business forecasting.

CO3. Applying the environmental analysis techniques in practice.

CO4. Analyzing the impact of technology on society and economy both.

CO5. Analyzing GATT/ WTO and Global Liberalization for globalization of

Indian Business.

Course Content:
An Overview of Business Environment:
Meaning of Business Environment, Types of Environment- External and
Unit-1: Internal. Business- Meaning, Nature/Characteristics, Scope, Classification 8 Hours
of Business, and Objective of Business.

Environmental Analysis and Forecasting:

Environmental Analysis:
Stages of Environmental Analysis, Approaches to Environmental Analysis,
Techniques for Environmental Analysis and Benefits.
Environmental Forecasting:
Unit-2: 8 Hours
Steps, Types, Techniques and Limitations
Economic Environment:
Nature of Economy, Structure of Economy, Economic Policies and
Economic Conditions

Political and Government Environment:

Functions to State, Government and Legal Environment, Economic Role of
Government in India.
Natural & Technological Environment:
Concept of Natural Environment, Concept of Technological Environment,
Unit-3: 8 Hours
Innovation, Technological Leadership & Fellowship, Technology &
Competitive Advantages, Sources of Technological Dynamics, Time Lags
in Technology Introduction, Impact of Technology on Globalization and
Transfer in Technology.

Societal Environment:
Business and Society, Professionalization, Business Ethics, Business &
Culture, Technological Developments and Social Change.
Unit-4: 8 Hours
Social Responsibility of Business:
Classical & Contemporary Views, Social Orientation of Business, factors
affecting social orientation responsibilities to different sections, the Indian

BBA Syllabus as per CBCS (2019-20) Page 27

 situations.

GATT/ WTO and Global Liberalization:

Objectives, an evaluation of GATT, the Uruguay Round Agreement, GATT
& WTO, functions of WTO, salient features UR agreement.
Globalization:
Unit-5: 8 Hours
Globalization of World Economy, , essential conditions of globalizations,
foreign market entry strategies, pros & cons of globalizations and
globalization of Indian Business.

1.Francis Cherunilam, Business Environment Text & Cases, New Delhi;

Text Books:
Himalayan Publishing House..
1.Sundaram & Black: International Business Environment Text
andCases, New Delhi; PHI.

2. Avid W. Conklin, Cases in Environment of Business, New

Delhi; Sage Response Books.
3. Czinkota, Ronkainen, Moffett, New Delhi ; International
Business, Cengage.
4. Mark Hirschey, Economics for Managers, New Delhi;
Reference Books:
Cengage.
5. Palwar, Economic Environment of Business, New Delhi;
PHI.
6. Justin Paul, Business Environment: Text & Cases, New
Delhi, McGraw Hill. D.N. Dwivedi, Managerial Economics,
New Delhi ;Vikas Publishing House.
* Latest editions of all the suggested books are recommended

BBA Syllabus as per CBCS (2019-20) Page 28

 Core Course -7
L-4
Course Code: BBA- Semester-III T-0
BBACC301 P-0
Business Statistics C-4
Course Content:
Introduction:
Statistics: Definition, Phases, Scope & Limitations; Applications of
Statistics in Various Disciplines; Statistical Techniques and Their
Unit-1: Applications; Data: Meaning, Types of Data, Collection of Primary and 8 Hours
Secondary Data; Presentation of Data: Arrangement, Classification and
Tabulation of data, Diagrammatic & Graphical Presentation.

Measures of Central Tendency:

Mean: Arithmetic Mean, Harmonic Mean & Geometric Mean: advantages
and disadvantages: Median: Meaning, Quartiles, Percentiles & Deciles,
Unit-2: advantages & disadvantages. Mode; Meaning, advantages & disadvantages. 8 Hours

Numerical: Arithmetic Mean, Median and Mode

Measures of Dispersion:
Dispersion; Meaning, Measures of Variations/Dispersion. Range, Quartile
deviation, Mean deviation & Standard deviation. Skewness and Kurtosis:
Unit-3: Meaning and characterstics. 8 Hours

Numerical: Quartile Deviation, Mean Deviationand Standard Deviation

.
Correlation:
Correlation; Meaning, Definition, Utility & Importance, Types and
Methods of Determining Correlations; Scatter Diagram, Correlation Graph,
Karl Pearson’s Coefficient of Correlation, Spearman’s Rank Coefficient of
Unit-4: 8 Hours
Correlation and Concurrent Deviation Method. Merits and Demerits of all
methods.
Numerical: Karl Pearson Coefficient and Spearman’s rank method

Regression:
Regression: Meaning, Definitions and Utility. Difference between
Correlation & Regression, Regression lines: Meaning & Functions.
Unit-5: 8 Hours
Regression Equations (x on y & y on x) and Regression coefficients.
Numerical: Regression Equations

Numerical 1. Arithmetic Mean, Median & Mode.

Problems to be 2. Quartile Deviation and Standard Deviation,
asked in external 3. Correlation: Karl Pearson and Spearman’s.
examination 4. Regression Equations.
1.Gupta C.B., An Introduction to Statistical Methods, New Delhi: Vikas
Text Books:
Publications.
1.Levin Rubin, Statistics for Management, New Delhi : Pearson.
2. Eaeshot L, Essential Quantitative Methods for Business Management and
Reference Books: Finance, New Delhi: Palgrave.
3. Beri, Statistics for Management, New Delhi: McGraw-Hill..
4. Chandran J.S., Statistics for Business and Economics, New Delhi: Vikas
Publication.

BBA Syllabus as per CBCS (2019-20) Page 29

 5. Render & Stair Jr., Quantitative Analysis for Management, New Delhi :
Prentice-Hall.
6. Sharma J.K., Business Statistics, New Delhi: Pearson Education.

* Latest editions of all the suggested books are recommended

BBA Syllabus as per CBCS (2019-20) Page 30

 Core Course – 8
L-4
Course Code: BBA - Semester-III T-0
BBACC-302 P-0
Fundamentals of Human Resource Management C-4
Course On completion of the course, the students will be :
Outcomes:
CO1. Understanding the concepts of HRM and HRD
CO2. Understanding the human resources and their effective management in
organizations.
CO3. Assessing the human resources needs of an organization and a department.
CO4. Evaluating the procedures and practices of recruitment and selection.
CO5. Assessing training needs and developing training & development
programs.
.
CO6. Developing skills and knowledge required for resolving human resources
issues and problems.
Course Content:
Introduction to HRM:
HRM: Meaning, Definition, Nature, Objectives, scope & functions of
Unit-1: 8 Hours
HRM; HRD Vs HRM; Evolution of HRM.

Human Resource Planning & Job Analysis :

HRP: Meaning, Objectives, process; Job Analysis: Meaning, process,
Unit-2: results of Job Analysis – job description, job specification, job enlargement, 8 Hours
Job enrichment.

Recruitment & Selection:

Recruitment & selection: Meaning, process, sources of recruitment &
Unit-3: 8 Hours
factors affecting; Difference between recruitment & selection.

Training & Development:

Training & Development: purpose, methods (on the job & off the job) &
Unit-4: 8 Hours
issues of training & development programmes
.
Performance Appraisal & compensation management:
Definition, purpose of appraisal, appraisal techniques - 360 degree
Unit-5: appraisal, checklist, rating scale & comparison method; Employee 8 Hours
compensation: incentives, wages, salary, executive compensation &
elements of compensation.
1. P.Subba Rao, Essentials of HRM & IR, New Delhi:
Text Books:
Himalaya Publication House.
1. Aswathappa, Human Resource management, New Delhi :
McGraw- Hill.
2. Dessler, Human Resource Management, New Delhi :
Prentice – Hall.
3. T.N Chabbra, Human Resource Management, New Delhi:
Reference Books: Dhanpat Rai & Co.
4. Bratton J.& Gold J., Human Resource management: Theory
& Practice, New Delhi : Palgrave.
5. Gomez Mejia et.al, managing Human Resource, New Delhi:
Pearson Education
* Latest editions of all the suggested books are recommended

BBA Syllabus as per CBCS (2019-20) Page 31

 Core Course – 9
L-4
Course Code: BBA- Semester-III T-0
BBACC-303 P-0
Principles of Marketing C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding marketing terminology, concepts and individual components
CO1. of a marketing mix.

CO2. Identifying the marketing segments and targets Customers.

CO3. Analysing the product mix and product life cycle in Formulating marketing
strategy.

CO4. Understanding different marketing channels for developing distribution

strategies
CO5. Applying the strategies of advertising, public relations and sales promotion
for marketing of product & service.

Course Content:
Basics of Marketing:
Marketing: Introduction, Definition, Importance, Functions and Scope of
Marketing; Core marketing concepts; Elements of Marketing - Needs,
Unit-1: 8 Hours
Wants, Demands, Consumer, Markets and Marketers; Marketing Vs
Selling; Marketing – Mix.

Segmenting Targeting Positioning (STP):

Segmenting the Market; Benefits of Market Segmentations; Bases for
Unit-2: Consumer Market Segmentation; Market Targeting; Product Positioning; 8 Hours
Consumer behaviour: factors influencing consumer behaviour

Product: New Product Development: New Product Planning, Development

Process and Failure of New Products; Product-Mix; Branding & Packaging
Unit-3: Decisions; Product Life cycle (PLC): Stages and Strategies for Different 8 Hours
Stages of PLC.

Price and Place:

Price: Pricing Objectives, Policies and Pricing Strategies.
Unit-4: 8 Hours
Place: Channels of Distribution for Consumer Products and Factors
Affecting Channel Distribution.
Promotion: Promotion Mix: Advertising, Publicity, Sales Promotion,
Unit-5: Public Relations and Personal selling. 8 Hours

1. Marketing Management, Student Value Edition, New Delhi

Text Books:
: Kotler & Keller.
1. Neelamegham S., Indian Cases in Marketing, New Delhi:
Vikas Publication.
Reference Books: 2. Bull Victor P., Marketing Management: A Strategic
Planning Approach, New Delhi : McGraw Hill.
3. Czinkota M.R., Marketing Management, New Delhi :
Pearson Education Asia.

BBA Syllabus as per CBCS (2019-20) Page 32

 4. Kotler Philip & Armstrong Graw, Principles of Marketing,
New Delhi: Pearson Education.
5. Stanton William J., Fundamentals of Marketing, New Delhi
: McGraw Hill
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 33

 Core Course – 10 L-4
Course Code: BBA- Semester-III T-0
BBACC304
P-0
Entrepreneurship Development C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding the basic concepts, role and importance of entrepreneurship
CO1.
for the economic development
CO2. Understanding the systematic process of selecting and screening of a
business idea.
CO3. Developing personal creativity and entrepreneurial initiative.
CO4. Understanding the concepts and schemes offered by various commercial
banks and financial institutions like IDBI, ICICI, SIDBI, SFC. etc.
CO5. Analyzing business environment in order to identify business opportunities.
Course Content:
Concepts of Entrepreneurship Development:
Evolution of the concept of Entrepreneur, Entrepreneur Vs. Intrapreneur,
Unit-1: 8 Hours
Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs. Manager, Attributes
and Characteristics of a successful Entrepreneur.

Creating Entrepreneurial Venture:

Unit-2: Business Planning Process, Environmental Analysis - Search and Scanning,
8 Hours
Identifying problems and opportunities, Defining Business Idea.

Project Management:
Technical, Financial, Marketing, Personnel and Management Feasibility,
Unit-3: 8 Hours
Estimating and Financing funds requirement - Schemes offered by various
commercial banks and financial institutions like IDBI, ICICI, SIDBI, SFCs.

Entrepreneur Development Programmes (EDP’S):

Unit-4: Types, 7S Model, History of entrepreneurship development in India,
8 Hours
Current Status of Entrepreneurship development in India.

Entrepreneurship Development and Government:

Role of Central Government and State Government in promoting
Unit-5: 8 Hours
Entrepreneurship - Introduction to various incentives, subsidies and grants -
Export Oriented Units - Fiscal and Tax concessions available.

Text Books: 1. Entrepreneurship: New Venture Creation - David H. Holt

1. Thought Leaders – ShrinivasPandit

2. Entrepreneurship - Steven Brandt
3. Business Gurus Speak - S.N.Chary
4. Entrepreneurship - Hisrich Peters
5. The Culture of Entrepreneurship - Brigitte Berger
Reference Books: 6. Project Management - K. Nagarajan
7. Dynamics of Entrepreneurship Development - Vasant Desai
8. Entrepreneurship Development - Dr. P.C.Shejwalkar.

* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 34

 Core Course – 11 L-4
Course Code:
BBA- Semester-IV T-0
BBACC401 P-0
Introduction to Financial Management C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding the use of finance and its various tools used in decision
CO1.
making.
CO2. Understanding time value of money, preparation and appraisal of projects.
CO3. Applying capital requirements for starting a business & management of
working capital.
CO4. Analyzing a company’s performance for making appropriate
recommendations on whether and why an investment should be accepted or
rejected.
CO5. Identifying and analyzing issues related to investment decisions
CO6. Analyzing the financial objectives of various types of organizations and the
respective requirements of stakeholders.
Course Content:
Introduction to Financial Management:
Finance: Meaning, Types –Public Finance, Corporate Finance & Personal
Finance; Features of Finance; Aims of Finance Function; Organization
Unit-1: structure of finance; Financial Management: Meaning, Definition, Scope, 8 Hours
Objective and Importance ; Role of a Financial Manager; Financial
Planning: Steps in Financial Planning and Principles of a Sound Financial
Planning.

Time Value of Money:

Time Value of Money: Meaning, Definition and Need; Future Value: Single
Flow, Uneven Flow & Annuity; Present Value: Single Flow, Uneven Flow
& Annuity; Doubling of Period; Valuation: Concept of Valuation;
Unit-2: 8 Hours
Valuation of Bonds & Debentures, Preference Shares and Equity Shares.

Numerical: Time value of Money (Future Value and Present Value) and
Valuation of Bond and Debentures.

Financing Decision:
Capital structure: Meaning, Definition, Objective, Forms, Factors
influencing Capital Structure; Theories of Capital Structure: Net Income
Approach, Net Operating Income Approach and Modigliani & Miller
Unit-3: Approach, Optimum Capital Structure; Cost of Capital: Meaning, 8 Hours
Definition, Importance and Computation( Ke, Kd , Kp and Ko after tax and
before tax); Leverages: Meaning, Definition and Types of Leverages.
Numerical: Capital structure (NI & NOI), Cost of Capital (Ke, Kd, Kp&
Ko)

Investment Decision:
Capital Budgeting: Meaning, Definition, Features, Significance and
Factors; Techniques: Payback Period (PBP), Accounting Rate of Return
Unit-4: 8 Hours
(ARR), Net Present Value (NPV), Internal Rate of Return (IRR) and
Profitability Index.

Numerical: Pay Back Period, NPV and IRR.

BBA Syllabus as per CBCS (2019-20) Page 35

 Dividend Decision:
Unit-5: Dividend: Meaning, Definition, Determinants of Dividend Policy, Types 8 Hours
of Dividends and Models (Walter, Gorden and MM)

Text Books: 1. Reddy G. Sudarsana, Financial Management Principles &

Practice, New Delhi : Himalaya Publishing House.
1. Rustagi, R.P. Financial Management: Theory, Concepts and
Problems, New Delhi: Galgotia Publishing Company.
2. Chandra Prasanna, Fundamentals of Financial Management,
New Delhi: McGraw Hill.
3. Van Horne, Financial Management and Policy, New Delhi,
Pearson Education.
Reference Books:
4. Pandey I.M., Financial Management, Vikas Publications,
New Delhi.
5. Khan & Jain, Financial Management, Tata McGraw-Hill,
New Delhi.

* Latest edition of all books is recommended.

BBA Syllabus as per CBCS (2019-20) Page 36

 Core Course -12
L-4
Course Code: BBA- Semester-IV T-0
BBACC-402 P-0
Business Policy and Strategy C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding the strategic issues and policy decisions of a business and
CO1.
how current management concepts address these issues.
CO2. Understanding the strategic management process and the difference
between strategic analysis, strategy formulation and strategy
implementation.
CO3. Applying credible business analysis in a team setting.
CO4. Developing critical thinking skills needed to perform external analysis of
organizations and their competitive environment.
CO5. Applying the concepts and analytical tools for conducting a strategic and
competitive analysis of a company.
CO6. Analyzing the use of various tools (e.g., five forces model, SWOT analysis,
Portfolio matrix models) in a variety of industries.
Course Content:
Business Policies:
Introduction, Overview of Business Policies, Importance of Business
Unit-1 Policies, Definitions of Policy, Procedures, Process and Programmes, Types 8 Hours
of Policies, Business Policy Statements, Corporate Culture.

Business Policy and Decision Making:

Introduction, Factors Considered Before Framing Business Policies, Steps
Involved in Framing Business Policies, Policy Cycle and its Stages,
Unit-2 8 Hours
Implementation of Policy Change, Role of Policies in Strategic
Management, Business Policy and Decision Making.

Business Continuity Plan: Introduction, Concepts of Business Continuity

Plan (BCP), Relevance and Importance of BCP, Steps in Business
Unit-3
Continuity Plan, Business Impact Areas, BCP and its Influence on Strategic 8 Hours
Management, BCP and its Influence on Policy Making, Contingency
Planning.
Introduction to Strategies:Introduction, Fundamentals of Strategy,
Conceptual Evolution of Strategy, Scope and Importance of Strategies,
Unit-4 Purpose of Business, Difference between Goals and Objectives of Business, 8 Hours
Strategic Intent through Vision and Mission Statements, Core
Competencies of Business.

Strategic Management:
Introduction, Strategic Management, Need, scope, key features and
importance of strategic management, Role of Strategists in Decision
Unit-5 8 Hours
Making, strategists at various management levels, Types of Strategies,
Limitations of Strategic Management.

1. G. V. Satya Sekhar, The Art of Competition by Business

Policy and Strategic Management, New Delhi: K.
Text Books:
International Pvt Ltd.

Reference Books: 1. Srinivasan,Strategic Management ,New Delhi: PHI.

BBA Syllabus as per CBCS (2019-20) Page 37

 2. Thompson and Strickland, Strategic Management Concept
and Cases, New Delhi: McGraw Hill.
3. McCarthy et. AI , Business Policy and Strategy, New Delhi:
McGraw Hill.
4. P K Mishra&SukulLomash, Business Policy and Strategic
Management , New Delhi: Vikas Publishing
* Latest edition of all books is recommended.

BBA Syllabus as per CBCS (2019-20) Page 38

 Core Course -13
L-4
Course Code: BBA-Semester-V T-0
BBACC501 P-0
Management Accounting C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding the basic concepts and processes used to determine product
CO1.
costs.
CO2. Understanding the concept and importance of ratio analysis and cash flow
analysis.
CO3. Applying cost -volume profit analysis techniques to calculate break even
point .
CO4. Applying various techniques of financial analysis to assess financial
position of a firm.
CO5. Analyzing financial information for cost ascertainment, planning ,control
and decision making.
CO6. Developing standards and budgets for planning and controlling cost.
Course Content:
Introduction to Management Accounting:
Meaning and concept of management accounting, nature, scope, objectives
and limitations of Management Accounting. Distinction between
Unit-1: 8 Hours
Management accounting, Financial accounting and Cost accounting. Tools
and techniques of Management accounting.

Financial Analysis :
Meaning, objectives and limitations, Techniques of Financial Analysis -
Unit-2: 8 Hours
Comparative analysis, Common size statement, Trend analysis.

Ratio analysis:
Meaning and importance of Ratio analysis, Profitability ratios- Gross profit
& Net Profit Ratios, Activity ratios-Stock, Debtors, Creditors & Capital
Unit-3: 8 Hours
turnover ratio, Liquidity ratios-Current and Quick Ratio, Solvency ratios –
Debt equity ratio, Capital gearing ratio & interest coverage ratio.

Cash Flow Analysis:

Meaning of cash flow statement, Difference between funds flow and cash
flow statement, Utility of Cash Flow statement, Limitations of Cash Flow
Unit-4: 8 Hours
statement, Presentation of format of cash flow statement as per AS-3.
(Format only, No numerical)

Cost- Volume- Profit Analysis:

Meaning of Marginal Costing, Fixed and variable elements of cost. Concept
Unit-5: of contribution, Cost-Volume-Profit Analysis, Profit-volume–Ratio (P/V 8 Hours
Ratio) and Break-even analysis, Margin of Safety, Importance of CVP, P/V
and Break even analysis.

1. Agarwal B.K., Agarwal Rajeev, Cost and Management

Text Books:
Acounting, New Delhi : Nirupam Sahitya Sadan.

1. M.N. Arora, A Text book of Cost & Management

Reference Books:
Accounting, New Delhi : Vikas Publishing House.

BBA Syllabus as per CBCS (2019-20) Page 39

 2. Pandey, I.M., Management Accounting, New Delhi : Vikas
Publication
3. Kishore Ravi M., Advanced Management Accounting, New
Delhi : Taxmann.
4. Khan & Jain, Management Accounting, New Delhi :
McGraw-Hill.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 40

 Ability Enhancement Compulsory Course
AECC

BBA Syllabus as per CBCS (2019-20) Page 41

 Ability-Enhancement Compulsory Course - 1
L-3
Course Code: BBA – Semester - I T-0
TMUGE101 P-2
English Communication – I C-4

Course Indian On completion of the course, the students will be :

Outcomes:
Identifying their strengths and weakness, reasons of fear and failure that
CO1.
would enable them to improve their communications skills.
CO2. Understanding the importance of English Language in business world.
CO3. Developing self confidence .
CO4. Develop the ability to speak in English and become articulate.
CO5. Applying the basics of English grammar to enhance thelanguage skills.
CO6. Developing both verbal and non verbal communication for enhanced Body
Language and communication.
Course Content:
Introductory Sessions
Self-Introduction
Building Self Confidence: Identifying strengths and weakness, reasons of
Unit-1: Fear of Failure, strategies to overcome Fear of Failure 06 Hours
Importance of English Language in present scenario
(Practice: Self-introduction session)

Basics of Grammar
Parts of Speech
Tense
Unit-2: Subject and Predicate 12 Hours
Vocabulary: Synonym and Antonym
(Practice: Conversation Practice)

Basics of Communication
Communication : Process, Types, 7Cs of Communication, Importance &
Barrier
Unit-3: Language as a tool of communication
Non-verbal communication: Body Language 10Hours
Etiquette & Manners
Basic Problem Sounds
(Practice : Pronunciation drill and building positive body language)

Unit-4: Application writing

Format & Style of Application Writing 8 Hours
Practice of Application writing on common issues.

Value based text reading:

Unit-5: Short Story (Non- detailed study) 4 Hours
Gift of Magi – O. Henry
1. Singh R.P.: An Anthology of Short stories: New Delhi:
Text Books: O.U.P.

Reference Books: 1. Kumar, Sanjay. &Pushp Lata. “Communication Skills” New

BBA Syllabus as per CBCS (2019-20) Page 42

 Delhi: Oxford University Press.
2. Carnegie Dale. “How to win Friends and Influence People”
New York: Simon & Schuster.
3. Harris, Thomas. A. “I am ok, You are ok” New York:
Harper and Row.
4. Goleman, Daniel. “Emotional Intelligence” Bantam Book.

Methodology:
1 Language Lab software.

The content will be conveyed through Real life situations, Pair Conversation, Group
2
Talk and Class Discussion.

Conversational Practice will be effectively carried out by Face to Face & Via Media
3
(Telephone, Audio-Video Clips)

Modern Teaching tools (PPT Presentation, Tongue-Twisters & Motivational videos with
4
sub-titles) will be utilized

Note:

1 Class (above 30 students) will be divided in to two groups for effective teaching.

2 For effective conversation practice, groups will be changed weekly

Evaluation Scheme

Internal Evaluation External Evaluation

40 Marks 60 Marks

3 Class Test Oral Assignment External Written External Viva - Voce

(from Unit: (from Unit: I & Attendance Examination (from Examination (from Unit:
II, IV & V) III) Unit: II, IV & V) I & III)

20 Marks
(from best 2 10 Marks 10 Marks 40 Marks 20 Marks
CT’s out of 3

Parameters of External Viva

Question
Content Body Language Confidence Total
Responsiveness

5 Marks 5 Marks 5 Marks 5 Marks 20 Marks

Note: External Viva will be conducted by 2-member committee comprising

a One Faculty teaching the class

b One examiner nominated by University Examination cell

Each member will evaluate on a scale of 20 marks and the average of two would be the 20
c
marks obtained by the students

BBA Syllabus as per CBCS (2019-20) Page 43

 Ability-Enhancement Compulsory Course - 2
L-4
Course Code: BBA - Semester-I T-0
BBAAE102 P-0
Environmental Studies C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding ecology and environment for promoting sustainable
CO1.
development.
CO2. Understanding environmental policies, practices and Acts and its
application in industries.
CO3. Applying the measures to control pollution.
CO4. Analyzing the opportunities to make optimum use of natural resources and
biodiversity.
CO5. Applying the disaster management skills in case of disaster.
Course Content:
Introduction to Environmental Studies:
Definition and Scope of environmental studies, multidisciplinary nature of
environmental studies, concept of sustainability & sustainable development.
Ecology and Environment: Concept of an Ecosystem- its structure and
4
Unit-1: functions, Energy Flow in an Ecosystem, Food Chain, Food Web,
Hours
Ecological Pyramid & Ecological succession, Study of following
ecosystems: Forest Ecosystem, Grass land Ecosystem & Aquatic
Ecosystem & Desert Ecosystem.

Natural Resources:
Renewable & Non-Renewable resources; Land resources and landuse
change; Land degradation, Soil erosion & desertification. Deforestation:
Causes & impacts due to mining, Dam building on forest biodiversity &
tribal population. Energy Resources: Renewable & Non-Renewable 4
Unit-2:
resources, Energy scenario & use of alternate energy sources, Case studies. Hours
Biodiversity: Hot Spots of Biodiversity in India and World, Conservation,
Importance and Factors Responsible for Loss of Biodiversity, Bio-
geographical Classification of India.

Environmental Pollutions:
Types, Causes, Effects & control; Air, Water, soil & noise pollution,
4
Unit-3: Nuclear hazards & human health risks, Solid waste Management; Control
Hours
measures of urban & industrial wastes, pollution case studies.

Environmental policies & practices:

Climate change & Global Warming (Greenhouse Effect), Ozone Layer - Its
Depletion and Control Measures, Photochemical Smog, Acid Rain
Environmental laws: Environment protection Act; air prevention & control
4
Unit-4: of pollution act, Water Prevention & Control of Pollution Act, Wild Life
Hours
Protection Act, Forest Conservation Acts, International Acts; Montreal &
Kyoto Protocols & Convention on biological diversity, Nature reserves,
tribal population & Rights & human wild life conflicts in Indian context.

Human Communities & Environment:

4
Unit-5: Human population growth; impacts on environment, human health &
Hours
welfare, Resettlement & rehabilitation of projects affected person: A case

BBA Syllabus as per CBCS (2019-20) Page 44

 study, Disaster Management; Earthquake, Floods & Droughts, Cyclones &
Landslides, Environmental Movements; Chipko, Silent Valley, Vishnoi’s of
Rajasthan, Environmental Ethics; Role of Indian & other regions & culture
in environmental conservation, Environmental communication & public
awareness; Case study

1. De A. K. ,Environmental Chemistry, New Delhi : New Age

Text Books: Publishers Pvt. Ltd.

Reference Books:

1. Bryant, P. J., Biodiversity and Conservation, New Delhi:

Hypertext Book
2. Tewari, Khulbe& Tewari , Textbook of Environment
Studies, New Delhi: I.K. Publication
3. Masters, G. M. Introduction to Environmental Engineering
Reference Books: and Science, New Delhi : Prentice Hall India Pvt. Ltd.
4. Odem, E. P , Fundamentals of Ecology, New Delhi : W. B.
Sannders Co.

*Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 45

 Ability-Enhancement Compulsory Course-3
BBA - Semester-II L-3
Course Code:
T-0
TMUGE201
English Communication - II P-2
C-4
Course On completion of the course, the students will be :
Outcomes:
CO1. Understanding the basics of functional grammar.
CO2. Understanding the barriers to communication, importance of listening
skills and &effective oral presentations.
CO3. Applying the various techniques of verbal and non verbal communication
at workplace.
CO4. Understanding concepts of written communication and letter writing
formats and principles.
CO5. Applying variety of reading strategies to foster comprehension.
CO6. Analyzing literary work using appropriate critical vocabulary.
Course Content:
Functional Grammar:
Prefix, suffix and One words substitution
Unit-1: 10 Hours
Modals
Concord
Listening Skills:
Unit-2: Difference between listening & hearing, Process and Types of Listening 4 Hours
Importance and Barriers to listening
Writing Skills:
Official letter and email writing
Unit-3: Essentials of a paragraph, 12 Hours
Developing a paragraph: Structure and methods
Paragraph writing (100-120 words)
Strategies & Structure of Oral Presentation:
Purpose, Organizing content, Audience & Locale, Audio-visual aids,
Unit-4: Body language 8 Hours
Voice dynamics: Five P’s - Pace, Power, Pronunciation, Pause, and Pitch.
Modes of speech delivery and 5 W’s of presentation
Value based text reading:
Unit-5: 6 Hours
Short Essay (Non- detailed study)
How should one Read a book? – Virginia Woolf
Text Books: Singh R.P.: An Anthology of English Essay:New Delhi: O.U.P.

Reference Books:
Nesfield J.C. :“English Grammar Composition & Usage” :Macmillan
Publishers.
Reference Books
SoodMadan: “The Business letters” :New Delhi:Goodwill Publishing
House.
Kumar Sanjay &Pushplata :“Communication Skills” ;New Delhi:Oxford
University Pres.
Methodology:

1 Words and exercises, usage in sentences.

2 Language Lab software.

BBA Syllabus as per CBCS (2019-20) Page 46

 3 Sentence construction on daily activities and conversations.

Format and layout to be taught with the help of samples and preparing letters on
4
different subjects.

5 JAM sessions and Picture presentation.

6 Tongue twisters, Newspaper reading and short movies.

7 Modern Teaching tools (PPT Presentation, Tongue-Twisters & Motivational videos

with sub- titles) will be utilized.

Text reading: discussion in detail, critical appreciation by reading the text to develop
8
students’ reading habits with voice modulation

Note:

1 Class (above 30 students) will be divided in to two groups for effective teaching.

2 For effective conversation practice, groups will be changed weekly

Evaluation Scheme

Internal Evaluation External Evaluation

40 Marks 60 Marks

3 Class Test Oral Assignment External Written External Viva - Voce

(from Unit: I, (from Unit: II & Attendance Examination (from Examination (from
III & V) IV) Unit: I, III & V) Unit: II & IV)

20 Marks
(from best 2 10 Marks 10 Marks 40 Marks 20 Marks
CT’s out of 3

Parameters of External Viva

Content Question
Body Language Confidence Total
Responsiveness

5 Marks 5 Marks 5 Marks 5 Marks 20 Marks

Note: External Viva will be conducted by 2-member committee comprising

a One Faculty teaching the class

b One examiner nominated by University Examination cell

c Each member will evaluate on a scale of 20 marks and the average of two would be the 20
marks obtained by the students

BBA Syllabus as per CBCS (2019-20) Page 47

 Ability-Enhancement Compulsory Course-4 L-3
Course Code: BBA - Semester-III T-0
TMUGE301 P-2
English Communication - III C-4
Course
On completion of the course, the students will be :
Outcomes:
CO1. Understanding the grammar and its rules for sentence construction.
CO2. Understanding the concepts,strategies & structure for public speaking,
extempore speeches and Power point presentation.
CO3. Applying professional writing skills while drafting minutes of meeting,
agenda and notices.
CO4. Applying variety of reading strategies to foster comprehension.
CO5. Analyzing literary work and value based text to enhance thought process
and ethical conduct.
CO6. Demonstrating the ability to write clear sentences , construct paragraphs
and essays with the use of details , examples and evidences.
Course Content:
English Grammar & Vocabulary:
Correction of Common Errors (with recap of English Grammar with its
usage in practical context.)
Unit-1: 14 Hours
Synthesis : Simple , complex and compound sentence
Commonly used Idioms & phrases (Progressive learning whole semester)

Speaking Skills
Art of public speaking
Common conversation
Unit-2: 10 Hours
Extempore
Power Point Presentation (PPt) Skills: Nuances of presenting PPTs

Comprehension Skills:
Strategies of Reading comprehension: Four S’s
Unit-3: 6 Hours
How to solve a Comprehension (Short unseen passage: 150-200 words)

Professional Writing:
Unit-4: Preparing Notice,Agenda& Minutes of the Meeting 3 Hours

Value based text reading:

Short story
Unit-5: 7 Hours
The Barber’s Trade Union – Mulk Raj Anand

1.Singh R.P., An Anthology of Short stories, New Delhi: Oxford University

Text Books:
Press.
1.Allen. W, Living English Structure, New Delhi : Pearson Education.
2.Joseph, C.J. & Myall E.G. A Comprehensive Grammar of Current
English, Delhi: Inter University Press.
3. Wren& Martin ,High School English Grammar and Composition, New
4. Delhi: S. Chand &Co. Ltd.
Reference Books 5. Norman Lewis, Word Power Made Easy, New Delhi: Goyal
Publications & Distributers.
6. Chaudhary Sarla, Basic Concept of Professional Communication, New
Delhi: Dhanpat Rai Publication.
Kumar Sanjay &Pushplata, Communication Skills, New Delhi: Oxford
University Press.

BBA Syllabus as per CBCS (2019-20) Page 48

 Agrawal, Malti, Professional Communication, Meerut: KrishanaPrakashan
Media (P) Ltd.
Methodology:
1 Idiom & Phrases and exercises, usage in sentences.
2 Language Lab software.
3 Power Point presentation.
4 Newspaper reading, short articles from newspaper to comprehend and short movies.
Modern Teaching tools (PPT Presentation & Motivational videos with sub-titles) will
5
beutilized.
Text reading: discussion in detail, Critical appreciation by reading the text to develop
6
students’ reading habits with voice modulation.
Note:
1 Class (above 30 students) will be divided in to two groups for effective teaching.
2 For effective conversation practice, groups will be changed weekly
Evaluation Scheme
Internal Evaluation External Evaluation
40 Marks 60 Marks
3 Class Test External Written External Viva - Voce
Oral Assignment
(from Unit: Attendance Examination (from Examination (from Unit:
(from Unit: II)
1,III, IV & V) Unit: I, III, IV & V) II)
20 Marks
(from best 2 10 Marks 10 Marks 40 Marks 20 Marks
CT’s out of 3
Parameters of External Viva
Question
Content Body Language Confidence Total
Responsiveness
5 Marks 5 Marks 5 Marks 5 Marks 20 Marks
Note: External Viva will be conducted by 2-member committee comprising
a One Faculty teaching the class
b One examiner nominated by University Examination cell
Each member will evaluate on a scale of 20 marks and the average of two would be the 20
c
marks obtained by the students

BBA Syllabus as per CBCS (2019-20) Page 49

 Ability-Enhancement Compulsory Course-5
L-4
Course Code: BBA-Semester-III
T-0
BBAAE301
Human Values and Professional Ethics P-0
C-4

Course
On completion of the course, the students will be :
Outcomes:
Understanding the core values that shape the ethical behavior of a manager
CO1.
in functional areas of an organization.
CO2. Understanding the morals & values that ought to guide the management
and resolve the moral issues in the profession
CO3. Analyzing the role of morals and values in technological development and
its challenges.
CO4. Developing value based management system and work environment in
organization.
CO5. Developing framework for management ethics and human Values.
Course Content:
Values:
Values: Introduction, sources of value system, Types of values,
Unit-1: Significance of values, Indian value system, values of Indian manager, 8 Hours
Teaching from Indian scriptures like Mahabharata, BhagwadGita,
Ramayana , Quran and its applications in management.

Business Ethics: 8 Hours

Unit-2: Definition of Ethics, nature of ethics, types of ethics, Ethics and morality,
Need and significance of business Ethics, code of conduct and Ethics for
manager.-

Ethical Dilemmas: 8 Hours

Unit-3: Ethical Dilemmas- sources and their resolutions. Ethical decision making,
Work ethics, Ethical and unethical practices in India.

Impact of Ethics: 8 Hours

Unit-4: Ethical issues related with marketing, Human resource management,
Finance, Intellectual property rights. Environmental ethics.

Understanding Harmony in the Family and Society –harmony in 8 Hours

Human -Human Relationship and Gender issues:
Understanding Harmony in the Family and Society-Harmony in Human-
Human Relationship; Understanding harmony in the Family-the basic unit
of human interaction; Understanding values in human-human relationship;
Unit-5: meaning of Nyaya and programfor its fulfillment to ensure Ubhay -
tripti;Trust (Vishwas) and Respect (Samman) as the foundational values of
relationship.
Gender Issues and Biases:
Gender Stereotyping and Gender Discrimination, Male Gaze and
Objectivity, Remedial measures of gender biasness.

BBA Syllabus as per CBCS (2019-20) Page 50

 Text Books: Bhatia S.K., Business Ethics and managerial values, New Delhi: Deep and
Deep publications Pvt. Ltd.
Velasquez, Business Ethics – Concepts and Cases, New Delhi: Prentice
Hall.
Mathur U.C., Corporate Governance & Business Ethics, New Delhi:
McMillan.
Govindarajan M., professional ethics and Human values, New Delhi:
Reference Books: PHI learning pvt ltd.
Hartman Laura P &Abha Chatterjee, Business Ethics, New Delhi:
McGraw Hill.
R. K Sharma, puneetagoel, Corporate governance, values and ethics, New Delhi:
kalyani publication
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 51

 Ability-Enhancement Compulsory Course-6 L-3
Course Code: BBA- Semester-IV T-0
TMUGE401 P-2
English Communication – IV C-4

Course
On completion of the course, the students will be :
Outcomes:
Applying the knowledge of grammar, rules of translation, phrases and
CO1.
idioms.
CO2. Analyzing the compound and complex sentences for effective speaking and
good English writing.
CO3. Applying the rules of grammar to solve a comprehension problems and
professional writing.
CO4. Applying the rules of grammar for writing small stories.
CO5. Participating in mock interview conducting in class and working on
communication and writing skills.
Course Content:
Vocabulary & Grammar
Homophones and Homonyms
Correction of Common Errors (with recap of English Grammar with its
Unit-1: 12Hours
usage in practical context.)
Transformation of sentences

Essence of Effective listening & speaking

Listening short conversation/ recording (TED talks / Speeches by eminent
Unit-2: personalities) Critical Review of these abovementioned 5 Hours
Impromptu

Professional Writing:
Proposal: Significance, Types, Structure & AIDA
Unit-3:
Report Writing: Significance ,Types, Structure& Steps towards Report 8 Hours
writing

Job Oriented Skills:

Cover Letter
Preparing Resume and Curriculum-Vitae
Unit-4: Interview: Types of Interview, Tips for preparing for Interview and Mock
10 Hours
Interview
Corporate Expectation & Professional ethics: Skills expected in corporate
world.

Value based text reading: Short story

Unit-5: A Bookish Topic – R.K. Narayan 5 Hours

Singh R.P., An Anthology of Short stories, New Delhi: Oxford University

Text Books:
Press.
1. Raman Meenakshi & Sharma Sangeeta, Technical
Communication-Principles & Practice, New Delhi: Oxford
For Undergraduate University Press.
Reference Books:
2. Mohan K. & Sharma R.C., Business Correspondence of
Report Writing, New Delhi: McGraw Hill.
3. Chaudhary Sarla, Basic Concept of Professional
Communication, New Delhi: Dhanpat Rai Publication.

BBA Syllabus as per CBCS (2019-20) Page 52

 4. Kumar Sanjay &Pushplata, Communication Skills, New
Delhi: Oxford University Press.
Agrawal Malti, Professional Communication, Meerut, KrishanaPrakashan
Media (P) Ltd.
Methodology:
The content will be conveyed through Real life situations, Pair Conversation, Group Talk
1
and Class Discussion.
2 Language Lab software.
3 Sentence transformation on daily activities and conversations.
Conversational Practice will be effectively carried out by Face to Face & Via Media (Audio-
4
Video Clips)
Modern Teaching tools (PPT Presentation & Motivational videos with sub-titles) will be
5
utilized
Note:
1 Class (above 30 students) will be divided in to two groups for effective teaching.
2 For effective conversation practice, groups will be changed weekly
Evaluation Scheme
Internal Evaluation External Evaluation
40 Marks 60 Marks
3 Class Test External Written External Viva - Voce
Oral Assignment
(from Unit: Attendance Examination (from Examination (from Unit:
(from Unit: II)
1,III, IV & V) Unit: I, III, IV & V) II)
20 Marks
(from best 2 10 Marks 10 Marks 40 Marks 20 Marks
CT’s out of 3
Parameters of External Viva
Question
Content Body Language Confidence Total
Responsiveness
5 Marks 5 Marks 5 Marks 5 Marks 20 Marks
Note: External Viva will be conducted by 2-member committee comprising
a One Faculty teaching the class
b One examiner nominated by University Examination cell
Each member will evaluate on a scale of 20 marks and the average of two would be the 20
c
marks obtained by the students

BBA Syllabus as per CBCS (2019-20) Page 53

 Generic Elective Course (GE)

BBA Syllabus as per CBCS (2019-20) Page 54

 Generic Elective Course – 1
L-4
Course Code: BBA-Semester-I T-0
BBAGE101 P-0
Business Law C-4
Course On completion of the course, the students will be :
Outcomes:
CO1. Understanding the basics and essentials of having a valid contract.
CO2. Understanding the difference between valid and void contract and their
related consequences.
CO3. Understanding about the essentials of having contract of agencies, rights and
duties of agent etc.
CO4. Understanding the concept of negotiable instrument and their utility in
normal business operations.
CO5. Analyzing the contract of Bailment and Pledge.
Course Content:
Indian Contract Act 1872:
Contract – Meaning, Characteristics and Kinds; Essentials of valid contract.
Offer and acceptance: Valid offer, Acceptance, Communication of offer
and acceptance, Revocation of offer and acceptance, Lapse of an offer.
Capacity of Parties: Who is Competent to contract, Position of Agreements
with a Minor, Position of persons of Unsound Mind, Persons disqualified by
Course Law;
8 Hours
Outcomes: Consideration: Meaning, Essential Elements of Valid Consideration,
Stranger to Contract, Contract without Consideration;
Free Consent- Meaning of Consent, Meaning of Free Consent, Meaning
Coercion and its effect, Meaning of Undue influence and its effects,
Meaning of Fraud and its effects, Meaning of Misrepresentation and its
effects and Meaning of Mistake and its effects.

Void Agreement: Meaning of Void Agreements, Agreements in restraint

of marriage, trade & legal proceedings, Uncertain Agreements, Wagering
Agreements, Distinction between contracts of insurance and wagering
agreements, Agreements Contingent on Impossible Events, Agreements to
do Impossible Acts, Restitution.
Contingents Contract: Meaning, Essential Features and Rules.
Unit-2: 8 Hours
Performance of a Contracts- Meaning and Types.
Discharge of Contracts- Meaning and Modes.
Remedies for Breach of Contracts- Meaning, Anticipatory, Actual Breach
of Contracts, and Remedies.
Quasi – contracts- Meaning and Features.

Special Contracts:
Contract of Indemnity and Guarantee: Introduction, Contract of
Indemnity, Contracts of Guarantee, Extent of Surety’s Liability, Kinds of
Guarantee, Rights of Surety, Discharge of Surety.
Unit-3: 8 Hours
Contract of Bailment and Pledge: Meaning, Kinds, Duties & Rights of
Bailer, Duties & Rights of Bailee; Lien- Meaning & Types; Finder of
Goods- Meaning and Rights; Termination of Bailment: Pledge- Meaning of
pledge, pledgor &plegdee, Rights & duties of pledge, pledgor &plegdee.

BBA Syllabus as per CBCS (2019-20) Page 55

 Contract of Agency: Meaning, Creation of Agency, Termination of
Agency, Irrevocable Agency; Agent- Meaning, Who may be Agent, Agent
vs. Servant, Agent vs. Independent Contractor, classification of Agents,
Unit-4: Extent of Agent Authority, Delegation of Authority of Agent, Meaning & 8 Hours
Appointment of Sub- Agent, Meaning of Substituted Agent, Rights and
Duties of Agent, Principal- Meaning and Position of Principal.

The Negotiable Instruments Act, 1881:

Negotiable Instruments- Meaning, Characteristics, Presumptions, Types,
Promissory Note- Meaning and Characteristics, Bills of Exchange-
Meaning and Essential Characteristics, acceptance- Meaning and
Unit-5: 8 Hours
Characteristics, Cheque- Meaning and Characteristics, , Crossing of
Cheque, Holder and Holder in due course, Endorsement, Dishonor of Bill,
Noting, Protesting and Hundies.

1. Kuchhal M C, Business Laws, New Delhi: Vikas Publishing

Text Books:
House.

1. Sharma, J.P. and SunainaKanojia, Business Laws, New

Delhi: Ane Books Pvt. Ltd.
2. Chadha P R Business Law, Galgotia, New Delhi: Publishing
Company.
3. Maheshwari & Maheshwari, Business Law, New Delhi:
Reference Books: National Publishing House.
4. Singh. Avtar, The Principles of Mercantile Law, Lucknow:
Eastern Book Company,.
5. Tulsian P.C., Business Law, New Delhi: McGraw Hill.

* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 56

 Generic Elective Course – 2
L-4
Course Code: BBA-Semester-I T-0
BBAGE102 P-0
Indian Economy C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding the basic characteristics of Indian economy, its potential on
CO1.
natural resources in order to relate them with economic development.
CO2. Understanding agricultural foundation, economic growth and development
and its contribution to the economy as a whole.
CO3. Analyzing the progress and nature of agricultural sector and its contribution
to the economy as a whole.
CO4. Developing plans to promote small scale industries in India and enhance
overall performance of domestic sector.
CO5. Developing a perspective on the different problems and approaches to
economic planning and development in India.
CO6. Assessing the planning undertaken by the government of India in order to
have knowledge and lay them as foundation of the ongoing planning and
economic reforms.
CO7. Analyzing issues and challenges of Indian Economy and make plans and to
curb poverty, inequality, unemployment and inflation.

Course Content:
Structure Of The Indian Economy:
India As A Developing Economy; Indian Economy On The Eve Of
Independence; National Income Of India: Trends And Levels; Human
Resources And Economic Development; Human Development In India;
Unit-1: 8 Hours
Occupational Structure And Economic Development; Natural Resources,
Economic Development And Environmental Degradation; Infrastructure In
The Indian Economy; Social Infrastructure And Social Sector.

Planning And Economic Development:

Objectives And Strategy Of Economic Planning In India; Approach To The
Unit-2: Ongoing Five Year Plan. Regional Planning In India. Financing Of The 8 Hours
Plans. Economic Reforms In India – Main Features And Achievements.

Domestic Sector:
Institutional And Technological Reforms In Indian Agriculture;
Unit-3: Agricultural Finance And Marketing; Agricultural Prices And Policy; 8 Hours
Industrial Policy; Sources Of Industrial Finance; Role Of Small Scale And
Cottage Industries In Indian Economy.

External Sector of The Economy:

India’s Balance Of Payments – Problems And Solutions; Trends,
Unit-4: Composition And Direction Of India’s Foreign Trade; New Trade Policy; 8 Hours
WTO And Indian Economy; Foreign Investment Inflows; India’s Exchange
Rate Policy.

Issues And Challenges Of Indian Economy:

Problems Of Poverty; Inequality; Unemployment And Inflation - Strategy
Unit-5: 8 Hours
And Policy Of The Government; Food Security And Public Distribution
System; Salient Features Of The Relevant Union Budget.

BBA Syllabus as per CBCS (2019-20) Page 57

 Text Books: 1 Datt&Sundharam, Indian Economy, New Delhi: S Chand.
1. Uma Kapila, India's Economic Development Since 1947.
2. Misra&Puri, Indian Economy, New Delhi: Himalaya
Reference Books:
Publishing House.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 58

 Generic Elective Course - 3
CourseCode: BBA-Semester-II L-4
BBAGE201 T-0
Company Law P-0
C-4
Course On completion of the course, the students will be :
Outcomes:
CO1. Understanding the concepts and provisions of company law.
CO2. Understanding the concepts of share capital and the difference between a
member and a share holder.
CO3. Understanding the various concepts and procedures for effective
management of a company.
CO4. Understanding the legal procedure and provision of winding up a company.
CO5. Understanding the various concepts borrowing power and charges on
assets.
Course Content:
Introduction: Company – Definition, types, features, Privileges of private
company, Conversion of private company into public company.
Incorporation of company, Promoters, Preliminary or pre incorporation
Unit-1: 8 Hours
contracts, Certificate of incorporation, Prospectus, Commencement of
business, Doctrine of Indoor management. Concept of lifting of corporate
veil. Comparison between private and public company.

Share Capital & Membership:

Memorandum of association, Articles of association and difference between
them. Meaning, kinds, alteration and reduction of share capital. Share
Unit-2: certificate, Share warrant, Transfer and transmission of shares. 8 Hours
Member Vs. Shareholder, Who can be a member, Modes of acquiring
membership, Cessation of membership. Rights & liability of a member and
register of members.

Company Management:
Types of meeting, Essential and legal rules for a valid meeting, Voting
rights and proxies. Principle of majority rule and its exceptions and
Unit-3: protection of minority. Types and circulation of resolution, minutes of 8 Hours
meeting and adjournment of meeting.
Meaning, types, appointment, retirement, removal, powers and liabilities of
directors. Directors identification number.

Borrowing Powers and charges on Assets:

Extent, types and methods of borrowing. Concept of ultra-vires and intra-
Unit-4: vires borrowings. Creation and types of charges on assets. Concept of 8 Hours
crystallization of floating charge. Priorities and differences between fixed
and floating charges. Registration of charges and its legality. Consequences
of non-registration of charges
Winding Up:
Meaning and modes of winding up. Winding up by Court, voluntary
Unit-5: 8 Hours
winding up and winding up subject o supervision of court. Winding up of
unregistered companies.

1. Kapoor,N.D.:Elements of Mercantile Law:NewDelhi:Sultan

Text Books: Chand Publications.

BBA Syllabus as per CBCS (2019-20) Page 59

 1. Institute of Chartered Accountants of India:Corporate and
Allied Laws:New Delhi: ICAI.
2. Gogna, P.P.S.:A Text Book of Company Law:New Delhi:
Reference Books:
Sultan Chand Publications.
3. Avtar Singh:CompanyLaw:NewDelhi:Eastern Publications.

Generic Elective Course – 4

L-4
Course BBA-Semester-II T-0
Code:
P-0
BBAGE202 Macro Economics C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the concepts of Macroeconomics and its interrelations with
CO1.
Microeconomics.
CO2. Understanding how the economy is regulated through monetary and fiscal policies.
CO3. Analyzing the income determination through classical and Keynesian economics.
CO4. Analyze different phases of trade cycle, demonstrate various trade cycle theories,
understand the impact of cyclical fluctuation on the growth of business, and lay
policies to control trade cycle
CO5. Applying simple models of international trade to study the flow of goods between
countries and discuss the costs of protectionism within the context of such models
Course
Content:
Introduction:
Macro Economics; Meaning, definition & importance. National Income: Meaning,
Unit-1: 8
Concept of National Income, Measurement of National Income. Circular Flow of
Hours
Income- two sector economy, three sector economy and four sector economy.

Classical Theory of Employment; Says law and Wage- price flexibility: The Classical
Theory of Employment and output (Income) - A formal full employment model-
determination of income and employment where there is no saving & investment, with
Unit-2: 8
saving & investment and with role of money, prices & inflation. Classical theory of
Hours
output and employment: complete classical model. Keynes critique of classical model.
Keynes Theory of Employment.

Consumption Function:
Concept, Average & Marginal propensity to consume, Importance of Consumption
Function. Saving Function: Concept, Average & Marginal propensity to save. Keynes 8
Unit-3:
theory of Consumption- determinants of propensity to consume, objective factors and Hours
Importance.

Investment Function: Meaning of Investment, Types of Investment:

(Business fixed investment, Residential investment and Inventory investment), and
Autonomous Investment & Induced Investment. Keynes Theory of Investment, factors 8
Unit-4:
causing shift in investment demand curve. Accelerator theory of investment. Impact of Hours
Inflation, Monetary policy and Fiscal Policy on investment.

Theory of Multiplier; Concept, Derivation of investment multipliers, Assumptions,

Leakages in multiplier process, importance. 8
Unit-5:
IS-LM Analysis; Derivation and shifts of IS and LM curves. Intersection of IS and Hours
LM Curves (Simultaneous equilibrium of goods and money markets), Role of

BBA Syllabus as per CBCS (2019-20) Page 60

 monetary and fiscal policy by using IS-LM curves.

Text
Ahuja H.L., Macroeconomics Theory and Policy, New Delhi : S.Chand.
Books:
1. Mishra S. K. &Puri V. K., Modern Macro Economic Theory, New
Delhi: Himalayan Publishing House.
2. Edward Shapiro, Macro Economic Analysis, New Delhi : Mc Graw
Hill,.
Reference
3. JhigamM.L.&StephenJ.K.ManagerialEconomics,NewDelhi:Vrinda
Books:
Publications.
4. Vaish M.C., Macro Economic Theory,NewDelhi:Vikas Publishing
House Pvt. L.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 61

 Generic Elective Course – 5
L-4
Course Code: BBA-Semester-III T-0
BBAGE301 P-0
Cost Accounting C-4
Course On completion of the course, the students will be :
Outcomes:
CO1. Understanding the various accounting concepts and standards.
CO2. Analyzing the working of non-profit organization and their accounting
procedures.
CO3. Applying the concept of accounting in various other formats of working
like, royalty accounting, branch accounting, and hire purchase etc.
CO4. Analyzing the profit and loss from working in partnership with the
accounting information developed.
CO5. Developing the accounting procedure to cope up with any format and type
of business transaction.
Course Content:
Introduction of Cost Accounting:
Meaning & Definition of Cost Accounting, Difference between Cost,
Costing, Cost Accounting and Cost Accountancy. Nature of Cost
Accounting, Scope of Cost Accounting, Principles of Cost Accounting,
Functions of Cost Accounting, Types and Techniques of Cost Accounting,
Unit-1: 8 Hours
Methods of Cost Accounting and Importance of Cost Accounting. Cost:
Elements, Concepts and Classification (As Per CAS-1) - Element of Cost
(Material, Labor and Expenses), Overheads, Classification of Overheads,
Preparation of Cost Sheet.

Cost Audit:
Definition, Concept, Functions and Advantages. Material Control:
Concept, Meaning, Advantage, Objective and Methods & Techniques of
Material Control (ABC Analysis, VED Analysis, and EOQ Analysis),
Unit-2: 8 Hours
Determination of Stock Levels (Maximum Level, Minimum level, Danger
level and Average Level. Pricing of Material Issued: LIFO, FIFO & HIFO.
Numerical: EOQ & FIFO/LIFO/HIFO.

Labour Cost Accounting:

Labour Turnover, Idle Time and Overtime. Methods of Wage Payments:
Time Rate System, Piece Rate System & Incentive Scheme (Premium
Bonus Method, Combination of Piece and Time, Group Bonus Payment)
merits and demerits of all methods. Accounting of Overheads:
Unit-3: 8 Hours
Classification (as per Elements, Functions, Behavior & Controllability) and
Treatment of different overhead items, Distribution Scheme of Production
Overhead: Allocation, Apportionment and Absorption of Overheads.
Numerical: Time Rate System, Piece Rate System & Incentive Scheme.

Unit or Output Costing:

Meaning, Definitions and Preparation of Cost Sheet. Items excluded from
Cost Sheet. Contract Costing:
Meaning, Features & Preparation of Contract Account (Treatment of
Unit-4: 8 Hours
Material & Plant), Determination of Profit / Loss on Contract- Completed
Contracts & Incomplete Contracts.
Numerical: Preparation of Cost Sheet and Preparation of Contract
Accounts (Complete only)

BBA Syllabus as per CBCS (2019-20) Page 62

 Process Costing:
Meaning, Characteristics and Preparation of Process Cost Account (without
process loss and with process loss), Treatment of Normal Wastage,
Abnormal Loss and Abnormal Gain.
Unit-5: Standard Costing: 8 Hours
Meaning, Advantages and Types of Variance (Material Variance &Labour
Variance only)
Numerical: Standard Costing (Material or Labour Variance)

1. Maheshwari S.N., Maheshwari S.K.: Financial

Text Books: Accounting;New Delhi: Vikas Publishing House Pvt. Ltd

1. Shukla, M.C. Grewal, S.P:AdvancedAccounts:New Delhi:

S.Chand.
2. Jain, S.P., Narang, K.N.: Advanced Accountancy:New
Delhi: Kalyani Publishers.
3. Gupta, R.L., Radhaswamy,M: Advanced
Accountancy:NewDelhi:S.Chand.
4. Tulsian, P.C. :Financial Accounting:NewDelhi:McGraw-
Reference Books:
Hill Publishing Co.Ltd.
5. Mukharji A. Hanif M:Financial
Accountin:NewDelhi:McGraw-Hill Publishing Co.Ltd.

* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 63

 Generic Elective Course – 6
L-4
Course Code: BBA-Semester-III T-0
BBAGE302 P-0
Advance Accounting C-4
Course On completion of the course, the students will be :
Outcomes:
CO1. Understanding the various accounting concepts and standards.
CO2. Analyzing the working of non-profit organization and their accounting
procedures.
CO3. Applying the concept of accounting in various other formats of working
like , royalty accounting, branch accounting, and hire purchase etc.
CO4. Evaluating the profit and loss from working in partnership with the
accounting information developed.
CO5. Developing the accounting procedure to cope up with any format and type
of business transaction.
Course Content:
Accounting Standards: Meaning, need and importance. Concept of
Unit-1: GAAP, Difference between Indian and International Accounting Standards. 8 Hours
Various Indian Accounting standards (A brief description).

Accounts of Non-Profit Organization: Preparation of Income and

Unit-2: 8 Hours
Expenditure Account, Receipts and Payment Method and Balance Sheet.

Branch Accounting: Branch Accounting, Departmental Accounting,

Unit-3: 8 Hours
Installment Payment System and Hire Purchase System.

Unit-4: Royalty Account: Royalty Account, Joint Venture and Consignment. 8 Hours

Accounting for Partnership Firms: Including Admissions, Retirement,

Unit-5: 8 Hours
Death and Dissolution of partnership.

2. Maheshwari S.N., Maheshwari S.K.: Financial

Text Books: Accounting;New Delhi: Vikas Publishing House Pvt. Ltd

1. Shukla, M.C. Grewal, S.P:AdvancedAccounts:New Delhi:

S.Chand.
2. Jain, S.P., Narang, K.N.: Advanced Accountancy:New
Delhi: Kalyani Publishers.
Reference Books: 3. Gupta, R.L., Radhaswamy,M: Advanced
Accountancy:NewDelhi:S.Chand.
 Latest editions of all the suggested books are
recommended.

BBA Syllabus as per CBCS (2019-20) Page 64

 Generic Elective Course – 7
L-4
Course Code: BBA-Semester-IV T-0
BBAGE401 P-0
Material and Production Management C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding the concepts of production and material management,
CO1.
maintenance methods of manufacturing functions, location and plant layout.
CO2. Analyzing the facilities and location layout in different organizational
contexts.
CO3. Understanding methods of statistical quality control to solve various
problems faced during business operations.
CO4. Understanding and analyzing existing store management and purchase
policy of and organization.
CO5. Understanding and analyzing policy of material and store management
system so as to get the maximum out of it.
Course Content:
Introduction:
Nature of Production – Production as a system, organizational function –
Decision making in production–Characteristics of modern production and
operations functions organization of production function – Recent trends in
Unit-1: Production and Operation function-Methods of Manufacturing – 8 Hours
Intermittent, Continuous, Flexible Manufacturing systems – Comparison of
various manufacturing system – Characteristics of Modern Manufacturing –
Operations in the Service sector- Manufacturing Vs Service operations
Facilities Location and Layout:
Introduction to plant location – Location need analysis – Factors affecting
Unit-2: plant Location decision – Comparison of site location area – Introduction 8 Hours
to Plant layout –Essentials of good plant Layout – Types of Layout –
Process, Product, Fixed Position, Group and Cell Layout.
Materials Handling System and Design of Work System:
Introduction -Elements of Material Handling System – Principles of
Unit-3: Material Handling System, Unit Load Concept – Selection of Material 8 Hours
Handling System – Types of Material Handling Equipment – Work study
Method study and Work Measurement Numerical Problems
Maintenance Management and Statistical Quality Control:
Introduction – Areas of Maintenance – Types of Maintenances – Planning
Unit-4: and scheduling of Maintenance – Control of Maintenance – Introduction to 8 Hours
SQC – Inspection and Quality Control – Statistical Quality Control – Types
of Control Charts for Variables and Attributes – Numerical Problems
Purchase and Stores Management:
Objectives, Functions, Purchasing cycle and Purchase Policies – Vendor
rating – Vendor Rating Methods – Numerical Problems in Vendor Rating –
Unit-5: Introduction to stores management – Stores Location – Stores Layout – 8 Hours
Stock Verification and Documents pertaining to purchase and stores
management.
1. Aswathappa K., K.Shridhara Bhat ., “Production and
Text Books: Operations, Management”, New Delhi ; Himalaya
Publishing House.
1. Paneerselvam R., “Production and Operations Management”, New
Reference Books:
Delhi; PHI Learning Private limited.

BBA Syllabus as per CBCS (2019-20) Page 65

 2. Saravana Vel P., “Production and Operations Management”, New
Delhi:Margam publishers.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 66

 Generic Elective Course – 8
L-4
Course Code: BBA-Semester-IV T-0
BBAGE402 P-0
Goods & Service Tax C-4
Course On completion of the course, the students will be :
Outcomes:
CO1. Understanding the principles and benefits of corporate income tax.
CO2. Analyzing the earlier indirect tax system and present indirect tax system
CO3. Understanding the structure, types, basic terms, concepts, various
provisions, advantages and disadvantages of GST.
CO4. Understanding and applying various laws of GST and their implications.
CO5. Understanding and analyzing the importance and benefits of Input Tax
Credit.
Course Content:
Introduction
Overview of GST, Implementation of GST, Liability of the Tax Payer, GST
Unit-1: Network GST Council, Levy of GST – Introduction, Composition Scheme, 8 Hours
Remission of Tax/ Duty, Registration Procedure, Special Persons,
Amendments / Cancellation.

Meaning and Scope of Supply

Taxable Supply, Supply of Goods and Supply of Services, Course or
Unit-2: Furtherance of Business, Special Transactions, Time of Supply – Goods, 8 Hours
Time of Supply –Services, Valuation in GST, Transaction Value, Valuation
Rules.

Payment of GST
Unit-3: Introduction, Time of GST payment, Process to make payment, Challan 8 Hours
Generation & PIN, TDS & TCS, Procedures for E-commerce Operator.

Input Tax Credit

Introduction, Job Worker, Concept of Input Service Distributor, Legal 8 Hours
Unit-4: Formalities for an ISD, Distribution of Credit, Matching of Input Tax
Credit, Returns, GSTR-2, Other Taxable Persons, Annual Return.

GST Portal
Unit-5: Introduction, GST Eco-system, GST Suvidha Provider (GSP), Uploading 8 Hours
Invoices.

1. Mehrotra H.C. & Agarwal V.P. :Goods and Services Tax-

Text Books: GST:Agra:Sahitya Bhawan Publications.

1. Gupta N K & Bhatia Sunaina:Goods& Service

Tax:NewDelhi:Bharat Law house.
2. Guide to the Goods and Services Tax:CA Farooq
Haque:NewDelhi:Bharat law House.
Reference Books:
3. Mohan Rajat (C.A.) & Vardhan Harsh :Illustrated Guide to Goods
& Service Tax:NewDelhi:Bharat Law House.
Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 67

 Open Electives

BBA Syllabus as per CBCS (2019-20) Page 68

 Open/Generic Elective Course – 9
L-4
Course Code: BBA-V T-0
- P-0
Open Elective -1 C-4

Course
From respective course
Outcomes:

Open/Generic Elective Course – 10

L-4
Course Code: BBA-VI T-0
P-0
Open Elective -2 C-4

Course
From respective course
Outcomes:

BBA Syllabus as per CBCS (2019-20) Page 69

 Skill-Enhancement Elective Course (SEC)

BBA Syllabus as per CBCS (2019-20) Page 70

 Skill-Enhancement Course -1
L-3
Course Code: BBA-Semester-I T-0
BBASE101 P-2
Computer Fundamentals C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the basic components of a computer system, its
CO1.
classification and application.
CO2. Understanding the concept of Data Communication, its modes, its forms
and Data Communication Channels.
CO3. Applying word-processing software (MS-Word) to solve basic information
system.
CO4. Applying the knowledge of Microsoft Office programs to create
professional and academic documents.
CO5. Creating and designing a word document for general office use.
Course Content:
Computer Hardware and Number System:
Computer Fundamentals ,Computer History and evaluations, Computer
Classifications, Anatomy of Computer System, Input and Output
Unit-1: 8 Hours
technologies, Memory and Storage Devices, Applications of information
technology in Business.

MS-Word:
Uses and Components of MS-Word, Working with Tables, Preparations of
Documents, Editing and Formatting in MS-Word, Short Cut keys ,Mail
Unit-2: 8 Hours
Merge, Alignments, Types of Charts, Hyperlinks, Print layout, Page
Orientations , Preparations of CV. in MS-Word.

MS-Excel:
Uses and Components of MS-Excel, Working with Workbook and
Unit-3:
Worksheet, Working with Rows and Columns, Editing and Formatting in 8 Hours
MS-Excel, Different Formulas in Excel, Uses of different tools, Types of
charts, Sorting of Data in MS-Excel

MS-PowerPoint:
Unit-4: Uses and Components of MS-PowerPoint, Inserting Pictures and Objects
in PowerPoint , Working with Slides ,Prepare Slides using Animations in 8 Hours
PowerPoint, Editing and Formatting in PowerPoint, Header and Footer,
Inserting Sounds, Custom Animation, Slide show and Transitions

Internet and Social Media:

Internet, Search Engine, E-Mail, Uploading and Downloading of files,
Unit-5: 8 Hours
saving and making new folders. Creating page on face book, creating
profile on LinkedIn, Creating profile on twitter and handling twitter.

Cyganski, Information Technology: Inside and Outside, New Delhi:

Pearson Education.
Text Books Basandra S.K., Computers Today, New Delhi: Galgotia Publications.
Sinha Pradeep K., Computer Fundamentals, 6th Edition, New Delhi: BPB
Publications.

BBA Syllabus as per CBCS (2019-20) Page 71

 Leon A. & Leon M., Introduction to Computers, New Delhi: Vikas
Publications.
Leon, Fundamentals of Information Technology, New Delhi: Vikas
Reference Books: Publications.
Kakkar D.N., Goyal R., Computer Applications in Management, New
Delhi: New Age.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 72

 Skill Enhancement Course - 2
L-3
Course Code: BBA-Semester-I T-0
BBASE102 P-2
Advance Excel C-4
Course On completion of the course, the students will be :
Outcomes:
CO1. Understanding and modifying Excel options.
CO2. Developing the skills of working in MS excel.
CO3. Applying the data consolidation feature to combine data from several
workbooks into one.
CO4. Applying a variety of data validation techniques.
CO5. Applying the data consolidation feature to combine data from several
workbooks into one
Course Content:
Basics of Excel - Data Formatting in Excel like colors, fonts, Bullets etc,
Basic Sorting and Filtering, Basic Formulae like
Unit-1: SUM,AVERAGE,COUNT,MAX,MIN etc, Spreadsheet Basics, Creating, 8 Hours
Editing, saving and Printing spreadsheets.

Getting Advance in excel - Sorting Data by values, colors , etc, Filtering

by numbers , text , values , logical functions ,colors , Using Filters to Sort
Unit-2: Data, Using Auto filter, Creating a custom AutoFilter, advance Filtering 8 Hours
Options.

Custom and Conditional Formats - Creating a custom format, Create a

custom number format, Conditional Formatting, Creating Conditional
Unit-3: Formatting, Editing Conditional Formatting, Adding Conditional 8 Hours
Formatting, Deleting Conditional Formatting from the selected range

Data Validation - Specifying a valid range of value of a cell, specifying a

valid value for a cell, Specifying custom validation based on formula for a
Unit-4: 8 Hours
cell.

Working with Range Names - Using Range names, creating range names,
Using range names in formulas, Creating range names from headings,
Unit-5: 8 Hours
Deleting range names.

1. Excel 2010 Bible by john Walkenbach, John Wiley

Text Books:

1. Excel 2007 & 2010 for Dummies by Greg Harvey, Willey.

2. Software: Microsoft Excel 2018 Latest Version of excel
software
Reference Books: 3. New perspective on Microsoft Office Excel 2007 & 2010.

* Latest editions of all the suggested books and latest software are
recommended.

BBA Syllabus as per CBCS (2019-20) Page 73

 Skill Enhancement Course - 3
L-4
Course Code: BBA-Semester-II T-0
BBASE201 P-0
Quantitative Techniques C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding the role of business Mathematics in the field of
CO1.
business/industry.
CO2. Understanding the role of business mathematics in the field of
business/industry.
CO3. Applying matrix operation, minors, cofactors, use cofactor method to find
inverse of a matrix, use Cramer’s rule to solve systems of equations
CO4. Applying statistical knowledge so as to make statistical analysis in business
which thereby help them in further studies in management.
CO5. Evaluating the underlying assumptions of analysis tools in business.
Course Content:
Matrix: Introduction: Square Matrix, Row Matrix, Column Matrix,
Unit-1: Diagonal Matrix, Identity Matrix, Addition,, Subtractions & Multiplication 8 Hours
of Matrix.

Minors, Co-factor and Determinant of matrix, Inverse of Matrix: Rank of

Unit-2: 8 Hours
Matrix, Use of Matrix in Business.

Solution to a system of equation by the Adjoint Matrix method &Guassian

Unit-3: 8 Hours
Elimination Method.

Percentage, Ratio and Proportion: Mathematical Series- Arithmetic,

Unit-4: 8 Hours
Geometric & Harmonic, Simple Interest & Compound Interest.

Set-Theory: Notation of Sets, Singleton Set, finite Set, Infinite Set, Equal
Unit-5: Set, Null Set, Subset, Universal Set, Union of Sets, Inter-section of Sets, 8 Hours
Use of set theory in business.

Text Books: 1. Render & Stair Jr, Quantitative Analysis for Management,
Prentice-Hall.
1. Gupta C B, An Introduction to Quantitative Methods, Vikas
Publishers.
2. Earshot L, Essential Quantitative Methods for Business
Management and Finance, Palgrave.
Reference Books: 3. Levin Rubin, Mathematics for Management, New Delhi ;
Pearson.
a. Latest editions of all the suggested books are
recommended.

BBA Syllabus as per CBCS (2019-20) Page 74

 Skill Enhancement Course -4
L-4
Course BBA - Semester-II T-0
Code:
P-0
BBASE202 Business Communication C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding the barriers to effective communication and ways to
CO1.
overcome them.
CO2. Utilizing analytical and problem solving skills appropriate to business
communication..
CO3. Applying business communication strategies and principles for effective
communication in group discussions , presentations and in any domestic
and international business situations..
CO4. Demonstrating effective oral and writing business presentation skills
during mock assumed situation.
CO5. Applying communication skills in international context by presetting
report .
Course Content:
Introduction: Business Communication: Definition, Process, Model,
Objectives, Principles, Importance, Channels ,Types Dimensions &
Unit-1: 8 Hours
Barriers.

Fundamental of Business writing, Format of Business, Types of Business

letter, Inquiry letter, complaint letter Persuasive letter, Proposal,
Unit-2: 8 Hours
Preparation of quotation cover letter.

Employment Messages Writing Resume, Application letter, Writing the

Unit-3: opening paragraph, Writing the closing paragraph, summarizing 8 Hours

Conduct of Meeting, communicating agenda of meeting, preparation of

minutes of meeting, office order writing, press release preparation, excel
Unit-4: 8 Hours
business report preparation and presentation, office memorandum.

Modern forms of communication (Face book, blog writing, what’s up

broadcast etc.), cultural sensitiveness and cultural context, writing and
Unit-5: 8 Hours
presenting in international situations. Factors affecting international
presentation.
1. Sinha K. K. ,Business Communication , New Delhi :
Text Books:
Galgotia Publishing Company.
1. Sharma R. C. & Krishna Mohan, Business Correspondence
and Report Writing, New Delhi: McGraw-Hill Publishing
Company Limited.
2. Balasubrahmanyan M., Business Communication,
Chennai:Vani Educational Books.
Reference 3. Siman Howard, Creating a Successful CV , New York:
Books:
Dorling Kindersley.
4. Rayudu C.S., Media and Communication Management ,
Mumbai: Himalaya Publishing House.
5. Pal Rajendra and Korlhalli J. S. ,Essentials of Business
Communication, New Delhi: Sultan Chand & Sons.

BBA Syllabus as per CBCS (2019-20) Page 75

BBA Syllabus as per CBCS (2019-20) Page 76
 Skill Enhancement Course – 5
L-4
Course Code: BBA-Semester-II T-0
BBASE203 P-0
Personal Selling and Salesmanship C-4
Course On completion of the course, the students will be :
Outcomes:
CO1. Understanding the role of a sales force in marketing strategies.
CO2. Understanding the role of a salesman in today’s market place and the
importance of building partnerships.
CO3. Designing and demonstrating sales presentation that is tailored to a
potential buyer’s needs..
CO4. Demonstrating personal selling skills to enhance personal and business
growth.
CO5. Evaluating the success of a sales force, based on sales force objectives.
Course Content:
Introduction to Personal Selling & Salesmanship:
Defining Personal selling and salesmanship, Selling as a profession,
Objectives and importance of personal selling, Essentials of Personal
Unit-1: Selling, Traditional & Modern Selling Approach, Ethics in Selling, Role 8 Hours
of Selling in Marketing, Types of selling, Qualities of Winning Sales
Professionals-Physical, Mental, Social and Character Traits.

Introduction to Theories of Selling:

AIDA, Right set of circumstances theory of selling, Buying Formula
Unit-2: 8 Hours
theory of selling, Behavioral Equation theory.

Personal Selling Process-I:

Prospecting- objectives, sources and methods, Lead Generation, Getting
appointment, Sales Responsibilities and Preparation; Pre approach-step
toward sales planning-elements of sales call planning; Customer need
discovery & Analysis; Approach- sales presentation/ demonstration-
Unit-3: 8 Hours
selection of appropriate presentation method, essentials of presentation,
sales presentation mix- persuasive communication, visual presentation and
dramatization, Use of questions- Direct questions, nondirective questions,
rephrasing, redirect questions.

Personal Selling Process–II:

Handling objection- hidden, stalling, no need, money objection, etc.,
objection handling techniques, Closing the sale- reading buying signals,
closing techniques- the alternative choice, assumptive, the compliment,
Unit-4: 8 Hours
the summary, the continuous, the minor point, the tea account, the
standing room and the probability; Follow up after sales- Discuss service
requirements, handling complaints, Key Account Management.

Personal Selling Skills:

Negotiation, Communication, Listening Skills, Presentation and
Demonstration, Body Language- Space, Moments, Eye Contacts &
Unit-5: Postures, Follow up Calls, Writing Effective Sales Letters and emails, 8 Hours
Positive Mental Attitude, Goal Setting, Effective Dressing, Managing
Yourself and Time, Cold Call Mechanism.

Text Books: 1. Fundamentals of Selling, New Delhi: Tata McGraw Hill

BBA Syllabus as per CBCS (2019-20) Page 77

 Futrell Charles M., A B C’s of Selling, New Delhi: AITBS.

1. Clay Julian, Successful Selling Solutions, New Delhi:

Viva Books.
2. Reilly Tom, Value Added Selling, New Delhi: McGraw
Hill.
3. Stevens Howard, Achieving Sales Excellence, New Delhi
:Viva Books Pvt. Ltd.
Reference Books: 4. Schiffman Stephan, Power Sales Presentation, New Delhi:
Adams Media Corporations.
5. Chitwood Roy, World Class Selling , New Delhi: JAICO
Publishing House./
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 78

 Skill-Enhancement Course – 5
L-4
Course Code: BBA-Semester-IV T-0
BBASE401 P-0
Business Research C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding on various kinds of research, objectives of doing research,
CO1.
research process, research designs and sampling.
CO2. Acquiring knowledge on qualitative research techniques.
CO3. Developing knowledge on measurement & scaling techniques as well as
the quantitative data analysis.
CO4. Developing necessary critical thinking skills in order to evaluate different
research approaches utilized in the service industries.
CO5. Apply the understanding of feasibility and practicality of research
methodology for a proposed project.

CO6. Develop strategies for the operation management in the organization and
help management to get optimum results out of limited resources.

Course Content:
Introduction:
Research Methodology: Meaning, Objectives, Categories of Research,
Unit-1 Features of good research, Types of Research, Scientific & non scientific 8 Hours
methods, Importance of Research in Management Decisions.

Process of Research:
Defining Research Problems; Research design: Meaning and Types of
Unit-2 8 Hours
Research design. Review of Literature.

Types of Data:
Types of data collection, Methods used for collection of different types of
Unit-3 data. Sampling: Meaning, Types, Importance and Methods of Sampling, 8 Hours
Sampling errors and non sampling errors.

Hypothesis Testing and Data Analysis:

Hypothesis: Meaning, Formulation and Testing (t –test, f-test, z-test and
Unit-4 chi-square test); type-I and type-II error; Data Analysis, Classification, 8 Hours
Coding & tabulation and Interpretation of Results.

Report Preparation:
Writing & formatting of Reports, Graphical Representation, Types and
Unit-5 Layout of Research Report, Precautions in Preparing the Research Report. 8 Hours
Bibliography and Annexure in the Report.

1. Cooper & Schindler, Business Research Methods, New

Text Books: Delhi: Mc Graw Hill. .

BBA Syllabus as per CBCS (2019-20) Page 79

 1. Gravetter, Research Method for Behavioral Sciences, New
Delhi: Cengage Learning.
2. Beri G.C., Marketing Research, New Delhi: Mc Graw Hill.
3. Kothari C.R., Research Methodology Methods and
Techniques, New Delhi: New Age International.
4. Saunders Research Methods for Business students, New
Reference Books:
Delhi: Pearson Education.
5. Malhotra Naresh K., Marketing Research, New Delhi:
Pearson Education.

* Latest editions of all the suggested books are recommended

Skill Enhancement Course-6

L-4
Course Code: BBA-Semester-IV T-0
BBASE402 P-0
Operations Research C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding about the concept of operation research, various techniques
CO1.
and theories.
CO2. Analyzing the mathematical formulation in solving the various operation
related issues.
CO3. Applying the linear programming and transportation technique to optimize
rather minimize the cost of transportation.
CO4. Applying the technique of job sequencing to streamline the operation within
the organization and get maximum results.
CO5. Understanding the significance of game theory and find its role in strategy
formulation in the organization.
CO6. Developing strategies for the operation management in the organization and
help management to get optimum results out of limited resources.
Course Content:
Linear Programming Problem:
Nature and scope of Operation Research, Formulation and testing OR
Unit-1: models. Mathematical formulations of LP Models for product-mix 8 Hours
problems, graphical and simplex method.

Transportation Problems:
Initial basic feasible solution of transportation problem using North-West
Corner Rule, Least Cost Method, Column Minima Method, Row Minima
Unit-2: Method and Vogel’s Approximation Method, Testing optimality using 8 Hours
MODI Method, Unbalanced problems and degeneracy, Solution of
problems with the ‘maximization’ objective.

Assignment Problems:
Assignment Problem using Hungarian Method, Solution of unbalanced
Unit-3: Assignment Problem, Problems of Assignment with maximization 8 Hours
objective.

Theory of Games:
Two person zero - sum games, Games of pure strategies and of mixed
Unit-4: 8 Hours
strategies, Rule of dominance, Graphical solution to games.

BBA Syllabus as per CBCS (2019-20) Page 80

 Job Sequence:
Johnsons Algorithm for n Jobs and Two machines, n-Jobs and three
Unit-5: 8 Hours
machines, Two Jobs and m-Machines, n-Job and m-Machines.

Text Books: 1. Kothari, Quantitative Techniques, Vikas Publications

1. Akhilesh K. B. & Subramanyam Bala S., Quantitative
Techniques, Vikas Publications
2. Taha Hamdy, Operations Research an Introduction,
Prentice-Hall, 7th edition, 1996.
3. Sharma J.K., Operations Research, Pearson.
Reference Books:
4. Vohra, Quantitative Techniques in Management, Tata
McGraw-Hill.
5. Peter C. Bell, Management Science/ Operations Research,
Vikas Publications.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 81

 Skill Enhancement Course-7
L-4
BBA-Semester-IV T-0
Course Code:
P-0
BBASE403 E- Commerce/ E-Business C-4
Course On completion of the course, the students will be :
Outcomes:
Understanding the role and significance of E-Commerce / E-Business in
CO1.
present scenario.
CO2. Analyzing the suitability of E-Commerce for different variety of business
organization and finding out the dynamics of internet in growing them.
CO3. Applying the tools to promote business with the help of website etc. and
take benefit out of that.
CO4. Understanding about the various laws related to E-Commerce business and
different payment option available for online trading.
CO5. Analyzing about the significance and benefits and limitation of E-
Commerce in Indian Perspective.
Course Content:
Introduction:
Meaning, Nature, Concepts, advantages & Categories of E-Business.
Unit-1: 8 Hours
Framework of e-business, Concept of I-way E- Commerce Process Models.

Planning online business:

Nature & dynamics of the internet, pure online Vs. Brick & click business;
assessing requirements for an online business designing, Developing &
Unit-2: deploying the system tools for promoting websites, Olx, Amazon, 8 Hours
Snapdeal.

Mechanics of making payment through internet:

Online payment mechanics, Electronic payment system; Electronic
payment system; Electronic Fund transfer, Payment gateways, plastic
Unit-3: money, debit card, credit card, smart card, E-cash, E-cheque, Electronic 8 Hours
Data Interchange EDI.

Laws relating to online transaction:

Salient features, security in e-commerce:- Digital signature, Network
Unit-4: security, data encryption, firewall, e-commerce application in 8 Hours
manufacturing, wholesale, retail & service sector.

Indian perspective:
Benefits of ecommerce, drawbacks and limitations of e commerce, Major
requirements e- commerce, Emerging trends and technologies of
Unit-5: ecommerce, from e-commerce to e-business. Web Security: Introduction, 8 Hours
firewalls and transaction security.

1. Kalakota and whinstone, frontiers of Electronic commerce,

Text Books:
New Delhi: Pearson education.
1. Bhaskar, E commerce, New Delhi: Mc Graw Hill.
2. Krishnamurty, E commerce Management, New Delhi: Vikas
Publishing House.
Reference Books: 3. Kalakota R, Electronic commerce a guide for manager, New
Delhi: Pearson Education.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 82

 Discipline Specific Elective
Marketing

BBA Syllabus as per CBCS (2019-20) Page 83

 Discipline Specific Elective -1
Marketing L-4
Course Code: T-0
BBA-Semester-V
BBAM501 P-0
Consumer Behavior C-4

Course On completion of the course, the students will be :

Outcomes:
CO1. Understanding consumer behaviour in an informed and systematic way.
CO2. Understanding the application of market research in framing effective
marketing strategies.
CO3. Applying appropriate research approaches including sampling, data
collection and questionnaire design for specific marketing situations.
CO4. Assessing the dynamics of human behaviour and the basic factors that
influence the consumers decision process.
CO5. Developing marketing strategies that are consumer based and create and
enhance customer value.
CO6. Analyzing the factors internally and externally in order to understand
consumer behaviour.
Course Content:
Introduction: Defining Consumer Behavior, Reasons for Studying
Unit-1: Consumer Behavior, Understanding Consumer and Total product concept. 8 Hours

Environmental Influences on Consumer Behavior: Cultural Influence,

Cross Cultural and Sub cultural Segmentation, Social Class and Reference
Unit-2: 8 Hours
Group Influences, Families and Households, Personal Influences.

Psychological Influences: Lifestyles and Psychographics – Time Research

Unit-3: Memory, Learning and Perception, Motivation & Mood. 8 Hours

Psychological Persuasion: Involvement, Beliefs, Affect, Attitude

Unit-4: Formation & Change and Intention Communication & Persuasion. 8 Hours

Decision Process and Consumer Behavior Models: Decision Process,

Problem Recognition, Search and Evaluation, Purchasing Processes, Post-
Unit-5: 8 Hours
Purchase Behavior, Consumer Behavior Models.

1. Del L Hawkins, Consumer Behavior Building Marketing

Text Books: Strategy, New Delhi: Mcgraw Hill Education..

1. Blackwell et al, Consumer Behavior, New Delhi: Vikas

Publication.
2. Schiffman and Wisenblit, Consumer Behavior, New Delhi :
Pearson
Reference Books: 3. Leon G Schiffman, Consumer Behavior, New Delhi :
Mcgraw Hill Education.
a. Latest editions of all the suggested books are
recommended.

BBA Syllabus as per CBCS (2019-20) Page 84

 Discipline Specific Elective - 2
Marketing L-4
Course Code: T-0
BBA-Semester-V
BBAM502 P-0
Sales & Distribution Management C-4

Course On completion of the course, the students will be :

Outcomes:
CO1. Understanding the roles and responsibilities of the sales managers
CO2. Understanding the marketing channels, retailing and sales planning process
and apply control on sales plans.

CO3. Applying and enhance the sales force productivity and performance
CO4. Developing effective sales strategy for organizations.
CO5. Applying distribution channel strategy for sales and distribution of goods
and services.
CO6. Developing decision making skills of future sales and distribution
managers.
Course Content:
Introduction to Sales and Distribution Management:
Sales Management: Objectives, Nature & Scope, Sales Environment,
Sales Planning, Strategic role of sales management.
Marketing Channels: Functions and Significance, Structure - Vertical and
Unit-1: Horizontal, Symbiotic, Role of marketing channels in the dynamic market 8 Hours
place, Designing the Market Channel system, Channels for Consumer
goods, Industrial goods, and Inter dependency of Sales & Distribution.

Organizing the Sales Force:

Objectives & Structure of Sales Organization, Organizing the Sales Force,
Unit-2: Recruitment, selection and training the sales force, Field Sales Planning, 8 Hours
Compensation and Evaluation of Sales Force.
Sales Planning & Control:
Sales Planning: Sales Forecasting & Budgeting, Sales Quotas and Targets.
Sales Control: Reporting Formats, Monthly Sales Plan, Territory Sales,
Daily Sales Call Report, Expired Goods and Breakage Return Report,
Unit-3: Fortnightly Sales Review Report, Order Booking Report, Monthly and 8 Hours
Quarterly Sales Report.
Sales Audit: Sales Force Productivity Indicators (Value and Volume) -
Territory Productivity.
Marketing Channels:
Significance and role of channels, C&F Agents, Types of the Wholesalers
and Franchisee.
Unit-4: Specialized Techniques in Selling: Tele / Mobile Marketing, Online 8 Hours
Marketing, E Commerce.

Retailing:
Nature and Importance of Retailing, Types of Retailers, Organized &
Unorganized Retailing Formats, Retail Merchandising, Retail Decision.
Unit-5: Location and Size. 8 Hours
Retailer Promotion: Advertising, Sales Promotion and POP Promotion,
Shelf Management.

BBA Syllabus as per CBCS (2019-20) Page 85

 1. Havaldar&Cavale, Sales and Distribution Management, New
Text Books: Delhi: Mc. Graw Hills.

1. Michael Levy & Barton Weitz, Retailing Management, New

Delhi: Mc. Graw Hills.
2. Cundiff &Govani , Sales Management, New Delhi: Pearson
Education.
Reference Books:
3. Gupta S. L. Sales and Distribution Management, New Delhi :
Excel books
4. * Latest editions of all the suggested books are
recommended.

BBA Syllabus as per CBCS (2019-20) Page 86

 Discipline Specific Elective – 3
Marketing L-4
Course Code: T-0
BBA -Semester-V
BBAM503 P-0
Service Marketing C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the importance of segment and target research to service
CO1.
companies.
CO2. Understanding the roles of relationship marketing and customer service in
adding value to the customer’s perception of a service.
CO3. Demonstrating knowledge of extended marketing mix for services.
CO4. Developing marketing plans and control systems specific to service based
activities.
CO5. Applying relevant services marketing theory research and analysis to
relevant case studies
Course Content:
Foundation of services marketing:
Introduction - The services concept- Service Industry –Nature of Services,
Characteristics of Services, Classification of Services – Importance of
Unit-1: 8 Hours
Services Marketing. E-services – online Consumer Behavior – Self service
technologies.
One relevant Case Study/ Case let from the unit.
Distinctive Characteristics of Services:
Four I’s of services - Intangibility, Inconsistency, Inseparability and
Unit-2: Inventory. Distribution Strategies for Services – Challenges in Distribution 8 Hours
of Services.
One relevant Case Study/ Case let from the unit.
Services Market Segmentation:
Positioning and Differentiation of Services. Issues in Marketing of services
Unit-3: – Extended Services Marketing Mix: Going. Beyond the 4 Ps. (7 Ps of 8 Hours
Services Marketing)
One relevant Case Study/ Case let from the unit.
Concepts of service quality:
Introduction to quality management. Definitions of service quality and its
significance. Measuring service quality. Service quality Gap Model. Service
Unit-4: 8 Hours
quality standards. Strategies for improving service quality. Concepts of
quality circle. Japanese 5S principles applicable to services.
One relevant Case Study/ Case let from the unit.
Services Operations Management:
Introduction to operations management. Service facility- design, nature and
Unit-5: objectives. Service facility layout. Service facility location. Facility location 8 Hours
techniques- metropolitan, metric, Euclidean, center of gravity.
One relevant Case Study/ Case let from the unit.
1. Kotler Philip & Armstrong Graw, Principles of Marketing,
Text Books:
New Delhi: Pearson Education.

BBA Syllabus as per CBCS (2019-20) Page 87

 1. Neelamegham S., Indian Cases in Marketing, New Delhi:
Vikas Publication.
2. Bull Victor P., Marketing Management: A Strategic
Planning Approach, New York : McGraw Hill.
3. Czinkota M.R., Marketing Management, New Delhi:
Pearson Education Asia.
Reference Books:
4. Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
and Ajay Pandit, Services Marketing: Integrating Customer
Focus Across the Firm, New Delhi : McGraw Hill.

5. * Latest editions of all the suggested books are

recommended.

BBA Syllabus as per CBCS (2019-20) Page 88

 Discipline Specific Elective - 4
Marketing L-4
Course Code: T-0
BBA -Semester-VI
BBAM 601 P-0
Advertising Management C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the theories ,concepts and techniques of integrated
CO1.
marketing communications.
CO2. Understanding the key principles and tools of media planning.
CO3. Applying various research techniques to measure the effectiveness of
integrated advertising and marketing communication initiatives.
CO4. Developing advertisement plans for achieving advertising objectives.
CO5. Analyzing brand positioning & customer preferences for developing
marketing situation analysis.
CO6. Developing ethical creative solutions to address advertising and marketing
communication challenges.
Course Content:
Advertising Role in the Marketing Process: Legal Ethical and social
Unit-1: Aspects of Advertising. Functions and types of advertising. Integrated 8 Hours
Marketing communication, Cultural differences and values in advertising.
The major players in advertising, Advertising agency, Brand manager,
Unit-2: market research firms, Media, Type of agencies. Structure of an agency and 8 Hours
its functions. The process of developing an advertisement.
Objective Setting and market Positioning; Dagmar Approach,
Unit-3: Determination of Target Audience and understanding them. Assumptions 8 Hours
about consumer behavior an advertiser makes.
Building of Advertising Programme-Message, Headlines, Copy, Logo,
Illustration, Appeal, layout Campaign Planning. Creative Strategies.
Unit-4: 8 Hours
Production and execution of TVCs and print ads.

Media Planning, Budgeting; Evaluation- Methods. Media buying. Emerging

Unit-5: medias and trends – Social Media, Internet, and Mobile. 8 Hours

1. Kotler Philip & Armstrong Graw, Principles of Marketing,

Text Books:
New Delhi: Pearson Education,..
1. Neelamegham S., Indian Cases in Marketing, New Delhi:
Vikas Publication.
2. Bull Victor P., Marketing Management: A Strategic
Planning Approach, New York: McGraw Hill.
3. Czinkota M.R., Marketing Management, New Delhi:
Pearson Education Asia.
Reference Books:
4. Larry Percy, Richard Rosenbaum, Elliot, Strategic
Advertising Management, New Delhi: oxford university
press.
a. Latest editions of all the suggested books are
recommended.

BBA Syllabus as per CBCS (2019-20) Page 89

 Discipline Specific Elective-5
Marketing L-4
Course Code: T-0
BBA -Semester-VI
BBAM 602 P-0
Retail Management C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the concepts ,theories ,and techniques of retail management
CO1.
,store design ,merchandising & integrated marketing channel.
CO2. Understating the ways that retailers use marketing tools and techniques to
influence the customers.
CO3. Evaluating the effectiveness of merchandising decisions in the retail stores.
CO4. Understanding and demonstrating good customer service in a retail
environment.
CO5. Evaluating marketing channels & technology for decision making about
choice of a channel & technology to fit the product category(ies)&store
format(s).
CO6. Analyzing impact of technology on retailing and recognizing the major
elements of the retailing process applied to actual retailing situations.
Course Content:
Wholeselling:
Concept, Importance, Functions –Wholesaler Marketing Decisions –
Unit-1: Trends in Wholesaling& Retailing: Concept, Importance, Functions - 8 Hours
Indian Vs. Global Scenario.

Retail formats:
Store & Non Store Retailing –-FranchisingUnconventional channels, Retail
Location: Factors affecting location decision – Site Selection – 36 Location
Unit-2: 8 Hours
based retail Strategies, Customer Service: Concepts, aspects, technology &
strategies.

Store Design:
Interiors and Exteriors - Store layout – Types of layouts – Factors affecting
store layout – Store image mix – Store Façade – The Internet Store. Store
Unit-3: 8 Hours
Administration: Floor space management–Managing store inventories and
display.

Merchandising:
Concept, Importance, Functions – Steps in merchandising planning –
Category management: Definition and process – Introduction to Private
Unit-4: 8 Hours
label brands, Retail Communication Mix: Planning retail communication -
Managing in-store promotions and events.

Integrated Marketing Channels:

Channels for Consumer goods, Industrial goods & Services – Horizontal,
Unit-5: Vertical, Multichannel Marketing Systems, Technology in distribution: 8 Hours
Bar-coding – RFID – Electronic payment systems.

Text Books: 1. Jha, Aruna, A Student’s Guide to Auditing, New Delhi:

Taxmann.

Reference Books: 1. Institute of Chartered Accountants of India, Auditing and

Assurance Standards, New Delhi: ICAI.

BBA Syllabus as per CBCS (2019-20) Page 90

 2. Gupta, Kamal & Arora, Ashok, Fundamentals of Auditing,
New Delhi: Mc-Graw Hill Publishing Co. Ltd.
3. Ghatalia, S. V., Practical Auditing, New Delhi: Allied
Publishers Private Ltd.
4. Basu, S. K., Auditing-Principles and Techniques, New
Delhi : Pearson Education.
Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 91

 Discipline Specific Elective-6
Marketing L-4
Course Code: T-0
BBA -Semester-VI
BBAM603 P-0
Brand Management C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding branding concepts, theories, methodology, processes and
CO1.
models of brand management.
CO2. Differentiating among brand equity, brand architecture& brand identity.
CO3. Differentiating &relating brand positioning ,brand extension & co-branding.
CO4. Analyzing brand popularity & suggest steps for building brands.
CO5. Analyzing contemporary brand related problems and develop appropriate
strategies and initiatives for brand promotion.
Course Content:
Basics of Branding:
Basic understanding of brands - concepts and process - significance of a
brand - History of Branding - Brand Essence - Elements of a Brand- Brand
Management versus Product Management - Brand Terminology - brand
Unit-1: mark and trade mark - different types of brand - family brand, individual 8 Hours
brand, private brand - Basic Approaches of Branding –
(Video Case Studies - Fast Moving Consumer Goods (FMCG) Brands
Commodities - Luxury Brands - Business to Business (B2B) - Brands
Pharmaceutical Brands - Service Brands E-Brands - Country Brands).
Brand Equity & Its Models:
Unit-2: Brand Equity - Brand Decay - Brand Equity Models - Aaker’s Brand Equity 8 Hours
Model - Keller’s Brand Equity Model - BrandZ - Brand Asset Valuation.
Brand Architecture:
Brand Architecture & its types - Product Brand Architecture - Source Brand
Unit-3: Architecture - Line Brand Architecture - Masterbrand or Monolithic or 8 Hours
Umbrella Architecture - Nomenclature of a New Product - Group and
Corporate Brands - Corporate Brands over Product Brands.
Brand Identity and Positioning:
Six Faces of Brand Identity and Image - Brand Knowledge - Brand
Unit-4: Portfolios and Market Segmentation General Steps of Brand Building - 8 Hours
Identifying and Establishing Brand Positioning - Defining and Establishing
Brand Values.
Brand Promotion, Extension & Co-branding - Brand Promotion
Methods - Role of Brand Ambassadors and Celebrities Online Brand
Promotions - Brand Extension - Brand Adaption Process & Practices -
Unit-5: 8 Hours
Factors that Influence Brand Extension - Rebranding – Relaunching - Co-
branding & its types - Situations for Co-branding - Points to Note before
Co-branding - Co-branding for Business Growth - Celebrity Endorsement.
1. Kevin Lane Keller, Strategic Brand Management, New
Text Books:
Delhi: Prentice-Hall.
1. Varley R. & Rafiq M., Principles of Retail Management,
New Delhi: Palgrave.
2. Lamba, The Art of Retailing, New Delhi: McGraw-Hill.
Reference Books:
3. Harsh V. Verma, Brand Management, New Delhi: Excel
Books.
4. Lan BateyAsiar, Branding- “A great way to fly” New Delhi:

BBA Syllabus as per CBCS (2019-20) Page 92

 Prentice Hall of India.
* Latest editions of all the suggested books are recommended.

Discipline Specific Elective

Finance

BBA Syllabus as per CBCS (2019-20) Page 93

 Discipline Specific Elective-1
Accounting & Finance L-4
Course Code:
BBA-Semester-V T-0
BBAF501
P-0
Indian Financial System C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding concepts of Indian financial system, financial markets,
CO1.
banking and insurance sector in India
CO2. Understanding the role of banks & applicability of RBI regulations,
determination of interest rates, banking sector reforms &concepts of
insurance.
CO3. Understanding the legal and financial evaluation for concepts of leasing.
CO4. Analyzing the recent developments in the Indian financial system.
CO5. Understanding the concepts of mutual funds ,credit rating &NBFCS.
Course Content:
Financial System and Markets:
Constituents and functioning of Financial System; Role and functions of
Unit-1: 8 Hours
RBI. Regulation of money and credit.

Management of Commercial Banks & Insurance Sector

Banking Industry in India, Constituents, Banking sector reforms,
Unit-2: Determination of commercial interest rates: fixed and floating. Insurance 8 Hours
industry in India. General Insurance and Life Insurance.

Mutual Funds, and Credit Rating:

The concept & Role of Mutual Funds, Types of Mutual Funds, Mutual
Unit-3: Fund Structure & constituent, Concept of Credit rating, Types of credit 8 Hours
rating, Advantages and Disadvantages of credit rating, Credit rating
agencies and their methodology and process.
NBFCs:
Unit-4: Their status and types, working and strategies for commercial viability of 8 Hours
NBFCs.
Leasing:
Meaning, Types, Financial evaluation, Legal Aspects, Concept of
Unit-5: 8 Hours
Forfeiting-Features Merits and Demerits. Factoring - Features Merits and
Demerits.
1. Fabozzi, Foundations of Financial Markets and Institutions,
Text Books: New Delhi: Pearson Education.
1. Khan M.Y., Financial Services, New Delhi: Mc Graw Hill
2. Bhole L.M., Financial Institutions and Markets, New Delhi:
McGraw-Hill.
Reference Books: 3. Gurusamy R., Financial Services & Markets, New Delhi:
Thomson Publication.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 94

 Discipline Specific Elective-2
Accounting & Finance L-4
Course Code: T-0
BBA -Semester-V
BBAF502 P-0
Security Analysis & Portfolio Management C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the concepts of investments ,alternative investment &
CO1.
evaluation, stock exchange & SEBI.
CO2. Understanding the relationship between risk and return in investment
decisions & fundamental analysis.
CO3. Understanding the concept of portfolio management ,portfolio selection&
portfolio evaluation & revision.
CO4. Applying the techniques ,theories & principles for security analysis and
portfolio management.
CO5. Analyzing and evaluating investment portfolio management.
Course Content:
Investments:
Investment versus Speculation, Investment Alternatives and Their
Unit-1: Evaluation Stock exchange and New Issue Market- Their nature, structure, 8 Hours
functioning and limitations, SEBI and their guidelines for equity market.

Valuation of Equity, Bond & Derivatives:

Equity valuation models-discounted cash flow technique, dividend discount
Unit-2: model, P/E ratio model. 8 Hours
Bonds: nature, valuation, YTM.

Risk and Return:

Measuring Historical Return, Measuring Historical Risk, Measuring
Expected (Ex Ante) Return and Risk, trade off, systematic and unsystematic
Unit-3: 8 Hours
risk.
Fundamental analysis- Company, Industry and Economy analysis.

Portfolio Selection:
The Benefits of Diversification, Concept, risk and return of portfolios. Beta
as a measure of risk and its calculation. Selection of portfolios; Markowitz
Unit-4: 8 Hours
Model and Efficient Frontier, Capital market theorem and Arbitrage pricing
theory.

Portfolio Performance Evaluation & Revision:

Performance evaluation of existing portfolio; Sharpe and Treynor measures.
Unit-5: 8 Hours
Revision of portfolio.

1. Chandra P, Investment Analysis and Portfolio Management,

Text Books: New Delhi : Mc Graw-Hill.
1. Stephen H.Penman: Financial Statement Analysis and
Security Valuation, New Delhi : McGraw Hill.
2. William F. Sharpe, Gordon J.Alexander and Jeffery
Reference Books:
V.Bailey, Investments, New Delhi: Prentice Hall.
3. Edwin J. Elton, Martin J. Gruber: Modern Portfolio Theory
and Investment Analysis, New Delhi: John Wiley & Sons.

BBA Syllabus as per CBCS (2019-20) Page 95

 * Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 96

 Discipline Specific Elective-3
Accounting & Finance L-4
Course Code: T-0
BBA -Semester-V
BBAF503 P-0
Project Management C-4

Course On completion of the course, the students will be :

Outcomes:
CO1. Understanding the concepts, techniques and models of project management.
CO2. Understanding the concepts and techniques of project appraisal.
CO3. Developing project report and formulating product ,price, HR, finance,
technology needs.
CO4. Developing execution plan, monitoring and control procedure.
CO5. Understanding the project control techniques ,cost benefit analysis, project
implementation & project financing.
Course Content:
Meaning and types of projects, Project Development Cycle, Project
Unit-1: Identification, Project Formulation. 8 Hours

Types & Techniques of project appraisals, Market Feasibility, Market &

Demand Analysis, Technical Feasibility, Financial Feasibility, Economic
Unit-2: 8 Hours
Feasibility.

Project Design & Network Analysis, Project Review & Control (PERT,
Unit-3: CPM), Social Cost benefits Analysis. 8 Hours

Systems & Procedures for Project Implementation, Project Finance, Process

Unit-4: of Setting up of the project. 8 Hours

Project Management, MIS & Computers, International Project

Management, Human Aspects of Project Planning Implementation &
Unit-5: 8 Hours
Management, Project Report.

1. Chandra Prasanna, Project Management, New Delhi :

Text Books: McGraw Hill.
1. Frigenti and Comninos, The Practice of Project
Management – A guide to business focused approach, New
Delhi: Kogan Page.
2. Choudhary ,Project Management, New Delhi : McGraw
Hill.
3. Vasant Desai, Project Management, New Delhi: Himalaya
Publishing House.
Reference Books:
4. Clifford Gray and Erik Larson, Project Management: The
Managerial Process, New Delhi : McGraw Hill.
5. Clements and Gido, Effective Project Management, New
Delhi: Cengage, India.

* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 97

 Discipline Specific Elective-4
Accounting & Finance L-4
Course Code: T-0
BBA -Semester-VI
BBAF601 P-0
Working Capital Management C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the theories & concepts of the Working Capital
CO1.
management.
CO2. Understanding the importance of financing the working capital
management.
CO3. Applying corporate cash management, accounts receivable management
,bank relations ,and inventory management techniques to maximize the
share holders’ value.
CO4. Analyzing the relative merits of alternative working capital sources and the
likely short term and long term impact on the firm.
CO5. Analyzing comparative working capital management policies and their
impact on the firm’s profitability ,liquidity, risk and operating flexibility.
CO6. Analyzing the choices of short -term funding available to a company and
recommend financing options.
Course Content:
Financing for Working Capital: Working capital management –
Determination of level of current assets. Sources for financing working
Unit-1: capital. Bank finance for working capital. Working capital financing: Short 8 Hours
term financing of working capital, long term financing of working capital.

Cash and Receivables Management: Cash Management – Forecasting

cash flows – Cash budgets, long-term cash forecasting, monitoring
collections and receivables, optimal cash balances – Baumol model, Miller-
Unit-2: 8 Hours
orr model, stone model. Strategies for managing surplus fund. Receivables
Management.

Inventory Management: Inventory Management: Determinations of

inventory control levels,ordering, reordering, danger level. EOQ model.
Unit-3: Pricing of raw material. Monitoring and control of inventories, ABC 8 Hours
Analysis.

Capital Structure of Firm: Capital structure decisions – capital structure

Unit-4: & market value of a firm. Theories and approaches of capital structure 8 Hours
(with numerical), Capital structure policy.
Dividend Policy: Dividend policy – Theories of dividend policy: relevance
and irrelevancedividend decision. Walter’s & Gordon’s model, Modigliani
& Miller approach. Economic Value Added (EVA) – concept, components
of EVA. Market Value Added (MVA)- concepts and components.
Unit-5: 8 Hours
Dividend Policy: Dividend policy – Theories of dividend policy: relevance
and irrelevancedividend decision. Walter’s & Gordon’s model, Modigliani
& Miller approach. Economic Value Added (EVA) – concept, components
of EVA. Market Value Added (MVA)- concepts and components.
Pandey I. M. , Financial Management , New Delhi: Vikas Publications.
Text Books:
Van Horne Knott G., Financial Management, New Delhi: Palgrave.
Reference Books: Khan and Jain, Financial Management, New Delhi: McGraw Hill.

BBA Syllabus as per CBCS (2019-20) Page 98

 Prasanna Chandra, Fundamentals of Financial Management, New Delhi:
McGraw Hill.
Van Horne Knott G., Financial Management, New Delhi: Palgrave.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 99

 Discipline Specific Elective-5
Accounting & Finance L-4
Course Code: T-0
BBA -Semester-VI
BBAF602 P-0
Banking & Insurance C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the various concepts banking services and risks faced by
CO1. U
banks.
CO2. Understanding the banking innovations and overview about insurance
U
industry.
CO3. Understanding the various principles ,provisions that govern the life and
U
general insurance contracts.
CO4. Preparing bank reconciliation statement ,insurance claims and depreciation
AP
accounting.
CO5. Understanding the techniques of analyzing banking and insurance risks U
Course Content:
Origin of banking:
Definition, banker and customer relationship, General and special types of
customers, Types of deposits, Origin and growth of commercial banks in
Unit-1: India, India’s approach to banking Sector reforms, International security 8 Hours
standards in banking, Global financial crisis and India’s banking Sector,
Achievement of financial sector reforms and areas of concern.

Commercial Banks:
Credit Allocation Policies, Credit Market Reforms, Flow of Credit to
Agriculture and Allied Activities, Credit Flow to Micro, Small and Medium
Unit-2: Enterprises, Technological Channels for the Delivery of Financial Services, 8 Hours
Customer Services in banking, Role of Foreign Banks, Advantages and
Disadvantages of Foreign Banks, Road Map for Foreign Banks in India

Operations of Banking:
Cheques crossing & endorsement, types and rules of crossing. Principles of
sound lending. Secured vs. unsecured advance, Types of advances Advance
against various securities. Securitization of Standard Assets, Anti-money
Unit-3: 8 Hours
Laundering Guidelines, Credit Information Bureau of India Ltd.(CIBIL);
Balance Sheet of a Bank; special items, off balance sheet items. Basel I,
Basel II, Migration methods and e-banking

Life Insurance: Organizations, Regulatory framework, Management of

Life insurance business, Nature & types of Life Insurance Policies,
Unit-4: 8 Hours
Operating Aspects of Life Insurance Companies.

General Insurance Organizations: Regulatory Framework , Management

Unit-5: of General Insurance Business, Nature & types of General Insurance 8 Hours
Policies, Operating Aspects of General Insurance Companies

Agarwal, O.P., Banking and Insurance, New Delhi: Himalya Publication

Text Books: House.
Suneja, H.R. Practical and Law of Banking, New Delhi: Himalaya
Reference Books:
Publication House.

BBA Syllabus as per CBCS (2019-20) Page 100

 Gupta, P.K. ,Insurance and Risk Management, New Delhi: Himalya
Publication House.
Vaughan, E.J. and Vaughan T. ,Fundamental of Risk and Insurance, New
Delhi: Wiley & Sons.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 101

 Discipline Specific Elective-6
Accounting & Finance L-4
Course Code: T-0
BBA -Semester-VI
BBAF 603 P-0
Income Tax C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the basic concepts and terminologies of income tax and
CO1.
various provisions of Income Tax Act.
CO2. Applying the various tax provisions to resolve income tax issues of gross
&taxable incomes and tax liability.
CO3. Understanding the filing of returns and the procedures of handling and
clarifying tax notices.
CO4. Understanding and applying the concepts of set offs and carry forward to
calculate current tax liability.
CO5. Developing an overview of various provisions of incomes under the head
house property, profit and gains of business or profession capital gains and
other sources.
Course Content:
Basic Concepts: Basic concepts of Income tax income, Agricultural
Unit-1: income, Person, Assesses, Assessment year, Previous year, Gross total 8 Hours
income, Total income, Tax Rates, maximum marginal rate of tax.
Residential Status: Residential Status of an Individual, Company, Firm,
Conditions to calculate Residential Status, Incidence of tax. Exempted
Unit-2: 8 Hours
income under section 10.
Numerical: Residential Status of an Individual.
Salary Income: Income from Salaries, Allowances and Perquisites,
Unit-3: Computation of salary income. 8 Hours
Numerical: Calculation of Taxable Salary
Other Heads of Income: Overview of Income from House Property Profit
and Gains of Business or Profession, , Income from Capital Gains, &
Unit-4: Income from Other sources. Deductions from Gross Total Income with 8 Hours
special reference to Individuals.
Numerical: Income of House Property/ Capital Gains.
Computation of Total Income & Filing of Returns:Set off & Carry
Forward of Losses, Computation of Total Income, Net Income, Gross Tax
Unit-5: payable. Filing of Returns, Preparation of return of income manually, 8 Hours
through software.
Numerical: Set off and carry forward of losses/ Assessment of Individuals
Mehrotra H.C., Income tax Law and Accounting, New Delhi: Sahitya
Text Books: Bhawan Publications.

Singhania V.K. Income Tax Law and Practice, , New Delhi: Taxmann.
* Latest editions of all the suggested books applicable for latest
Reference Books:
relevant Assessment Year are recommended.

BBA Syllabus as per CBCS (2019-20) Page 102

BBA Syllabus as per CBCS (2019-20) Page 103
 Discipline Specific Elective
HUMAN RESOURSE MANAGEMENT

BBA Syllabus as per CBCS (2019-20) Page 104

 Discipline Specific Elective-1

Course Code: Human Resource Management L-4

BBAH501 T-0
BBA-Semester-V
P-0
Human Resource Development C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the concept, theories& techniques of human resource
CO1.
development and its relevance to the organization.
CO2. Understanding the concepts of assessing development needs, developing
HRD programs& evaluating effectiveness of HRD programs.
CO3. Analyzing the techniques of HRD &influence of motivation on
development activities.
CO4. Understanding &differentiating among coaching, mentoring, competency
mapping& talent management.
CO5. Analyzing technology application in HRD & HRD practices in
organization.
CO6. Understanding & analyzing key HRD issues: Training and Development
centres, career management and employee improvement.
Course Content:
Introduction
Unit-1: Concept, Meaning, Nature, objectives of HRD difference between HRM & 8 Hours
HRD, process, role of HRD manager, challenges in HRD.
HRD Framework
Unit-2: Assessing development needs, developing HRD program, evaluating the 8 Hours
effectiveness of HRD programs.
Techniques of HRD
Unit-3: Techniques of HRD influence of motivation on development activities, 8 Hours
HRD for workers.
HRD Trends
Unit-4: Coaching, mentoring, competency mapping, balance scorecard integrating 8 Hours
HRD with technology, other modern methods, like talent management.
Key issues of development
Unit-5: Training & development centers, career management, manpower 8 Hours
empowerment, HRD practices in organization.
P.Subba Rao, Essentials of HRM & IR, , New Delhi: Himalaya Publication
Text Books:
House.
Aswathappa, Human Resource management, , New Delhi: McGraw- Hill.
Dessler, Human Resource Management, , New Delhi : Prentice Hall..
Pareek Udai, Understanding Organizational Behavior, New Delhi: Oxford
University Press.
taylor B. & Lippitt G., Management Development & Training handbook,
Reference Books: New Delhi: McGraw Hill.
Mankin, D., Human Resource Development, , New Delhi: oxford
University Press India.
Rao T.V., Future of HRD, , New Delhi: Macmillan Publishers
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 105

 Discipline Specific Elective-2
Human Resource Management L-4
Course Code: T-0
BBA -Semester-V
BBAH502 P-0
Industrial Law C-4

Course
Outcomes:
Understanding the concepts, theories and policies of Industrial relations
CO1.
.and labour law.
CO2. Understanding the various processes of handling employee relations.
CO3. Understanding aspects of employment laws to real workplace situations.
CO4. Analyzing the dynamic legal context in which employment relationships
are enacted.
CO5. Analyzing strategies for resolving industrial conflicts.

Course Content:
Introduction to Industrial Relation :
Overview, Concept, Nature and Objectives. Role of State; Trade Union;
Unit-1: Employers' Organization; ILO in IR; Industrial Relations machinery 8 Hours
inIndia.

Trade Union:
Trade Unionism: Trade Union: origin and growth, unions after
independence, unions in the era of liberalization; Concept, objectives,
Unit-2: 8 Hours
functions and role of Trade Unions in collective bargaining; Problems of
Trade Unions.

Industrial Conflict and Accident Management : Labour problems:

Discipline and misconduct; Grievance handling procedure; Labour
Unit-3: turnover; Absenteeism; Workers' participation in management; Industrial 8 Hours
accidents and Industrial unrest.

Industrial and Labour Law - I : Labour legislations: Historical

perspective; Impact of ILO; Indian constitution; Important provisions -:
Unit-4: Payment of Wages Act, Workmen's Compensation Act, Employees' State 8 Hours
Insurance Act, Payment of Gratuity Act, Employees Provident Fund Act.

Industrial and Labour Law - II: Important Provisions of Industrial

Unit-5: 8 Hours
Dispute Act and Factories Act.

Text Books: Monappa A., Industrial Relations, New Delhi : McGraw-Hill

Srivastava S. C., Industrial Relations and Labour Laws, New Delhi: Vikas
publication.
Mamoria C.B., Mamoria, Gankar, Dynamics of Industrial Relations, New
Reference Books:
Delhi: Himalayan Publication.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 106

 Discipline Specific Elective-3
Human Resource Management L-4
Course Code: T-0
BBA -Semester-V
BBAH503 P-0
Performance Management C-4

Course
On completion of the course, the students will be :
Outcomes:
Understanding the performance appraisal methods and various other
CO1.
dimensions with respect to employee potential and performance.
CO2. Understanding job evaluation and compensation management .
CO3. Apply reward techniques for rewards to develop recommendation.
CO4. Analyzing various organizational performance management programs and
best practices for effective performance management systems.
CO5. Analyzing career path and resources available to support individual
development.
Course Content:
Performance Management:
Quality Performance Management - Concept -Dimensions - Mechanics -
Unit-1: Features of Facilitating Organizations for Performance - Organizational 8 Hours
Dynamics and Employee Performance.

Management of Employee Performance:

Performance appraisal methods, Effectiveness and Empowerment, Potential
Unit-2: 8 Hours
measurement. Performance v/s Potential assessment.

Performance Management Techniques:

Quality Performance Management – techniques of quality management-
Unit-3: 8 Hours
fishbone, statistical control charts, PDCA cycle.

Employees Efficiency and Reward system:

Quality Circle - Features - Process - Pre-requisites for their Efficiency,
Unit-4: Industrial Restructuring - Reward System & its types, and Employee 8 Hours
Productivity.

Job Evaluation:
Job Evaluation - Definition - Traditional and new Techniques,
Unit-5: Compensation - Definition - classification -, Job worth, Job evaluation of 8 Hours
global position and compensation management.

William G. Dyer, Team Building: Issues and Alternatives, New Delhi:

Text Books Addison-Wesley Publishing Company.

Chakravarthy S.K., Managerial Effectiveness and Quality of Work Life

- Indian Insights, New Delhi : McGraw Hill Publishing Co. Ltd.
Suri G.C. &Mmga R.C., Living Wages and Productivity, New Delhi:
Reference Books:
National Productivity Council.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 107

 Discipline Specific Elective-4
Human Resource Management L-4
Course Code: T-0
BBA -Semester-VI
BBAH601 P-0
Negotiation & Conflict Management C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the main concept of negotiation & its important in
CO1.
maintaining the peaceful environment at work place..
CO2. Applying the techniques of negotiation for achieving favorable outcomes.
CO3. Applying negotiation skills to be more effective while managing conflict
within an organization.
CO4. Demonstrating an understanding of how to manage conflicts and lead to
constructive outcomes.
CO5. Preparing a negotiation plan by analyzing information about self,
other(s),and negotiation situations.
CO6. Evaluating the different types of strategies to be employed for effective
negotiation and conflict resolution.
Course Content:
Introduction:
Meaning, Nature, importance history of collective bargaining &
negotiation. Strategy of distributive bargaining, strategy of integrative
Unit-1: 8 Hours
negotiation. Strategy & planning for negotiation, essential conditions for
collective bargaining, functions of collective bargaining.
Case Study:Maruti Manesar Plant Case Study
Negotiation sub processes & persuasion:
Negotiation process, levels of negotiation, preparations for negotiations,
Unit-2: ethics in negotiation, essential communication techniques in negotiations, 8 Hours
role of negotiator, Negotiation as persuasion, negotiation challenges in
future.
Negotiation skills & Practices:
Fundamental Structure of Negotiation, BATNA. Negotiation skills,
presentation of demand & tactics used, closing of negotiation & drafting the
agreement (MOU), break down of negotiation: causes & consequences.
Unit-3: 8 Hours
Third party Intervention, mutual trust & understanding in negotiation,
impact of cross cultural differences.
Case Study:
Role of Negotiation at Bokaro steel Plant.
Introduction to conflict:
Meaning, definition, features. Causes of conflicts, types of conflicts:
Unit-4: 8 Hours
Industrial conflicts & disputes (strikes & lock outs). Settlement of conflicts
& prevention of conflicts.
Counseling:
Meaning & emergence of counseling, counseling process, role of counselor,
Unit-5: 8 Hours
model of counseling, approaches of counseling, modern trend in
counseling.
P.Subba Rao, Essentials of HRM & IR, New Delhi: Himalaya Publication
Text Books:
House
Aswathappa, Human Resource management, New Delhi : McGraw- Hill
Reference Books: Dessler, Human Resource Management, New Delhi : Prentice Hall India.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 108

 Discipline Specific Elective-5
Human Resource Management L-4
Course Code: T-0
BBA -Semester-VI
BBAH602 P-0
Team Building, Training & Development C-4

Course
Outcomes:
Understanding the concepts, theories, models & techniques and rationale of
CO1.
training and development.
CO2. Assessing training needs at different levels of an organization.
CO3. Applying the methodologies & techniques of team building &training to
develop a training plan for individuals and teams.
CO4. Designing training programs for enhancing organization’s effectiveness.
CO5. Evaluating training and development programs and various problems of
measurement for training effectiveness of individuals and teams.
Course Content:
Understanding Teambuilding: Overview of groups: Formation of group;
Group dynamics; Group structure and Group cohesiveness; managing group
Unit-1: and inter-group dynamics in organization. Difference between group and 8 Hours
team

Team Building Process: Overview of teams: definition, types, and stages

of team development: Teambuilding techniques, need of team, Purpose of
Unit-2: teams, Quality circles and self managed teams; evaluating team's 8 Hours
performance; teams and high performing organizations.

Intra Team Dynamics:

Goal setting for team: Defining roles; Responsibilities of team
members, initiating interpersonal skills; Interpersonal communication
barriers and gateways to communication.
Leadership and management of team: Sources of powers and influence;
Unit-3: 8 Hours
Leadership models and styles in teams: Contingency approach to effective
leadership; Situational leadership in teams; Transformational leadership;
Leadership in decision-making process. Leadership in times of change in
the team.

Concept of Training and Development:

Definition; Aim and philosophy of training; Trainers,
Consultant and Organizational Climate for training; Component of training;
Training skills, Learning and training: Learning theories; Organizational
Unit-4: 8 Hours
learning and Learning Organization; Conditions for effective learning;
Continuous learning and development, Principles of learning, Differences
between training and development.

Training Need Identification and Training Method:

Identifying and analyzing training needs: Types of training, Induction
training, skill oriented training, orientation training, training development
Unit-5: ,Identifying various stages of training benefits and disadvantages of training 8 Hours
Planning and designing: Training and development programmes planning
and designing; Teaching aids for training. Training methods; On-the-job
training; Off-the-job

BBA Syllabus as per CBCS (2019-20) Page 109

 training. Monitoring and evaluation of training programme; Follow up,
Economics and effectiveness of training programme.

Gold N., Teamwork, Multi-Professional Perspective, New Delhi :

Text Books: Palgrave.
1. .
Yukl, Leadership in Organisations, New Delhi : Pearson.
Hersey P., Blanchard K. & Johnson D., Management of Organizational
Behavior, New Delhi : Prentice Hall.
Reference Books:
Ray D., Teaming Up, New Delhi : McGraw-Hill
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 110

 Discipline Specific Elective-6
Human Resource Management L-4
Course Code: T-0
BBA -Semester-VI
BBAH603 P-0
Organization Design & Development C-4

Course
On completion of the course, the students will be :
Outcomes:
Understanding the concepts, theories, and techniques of organization
CO1.
change, design and development.
CO2. Analyzing the relationship among organizational change, redesign, and
organizational effectiveness.
CO3. Analyzing the organization situation & business context and preparing the
plan for initiating change interventions for effective functioning.
CO4. Applying organizational design techniques to develop the appropriate
organizational structure for better results.
CO5. Evaluating the impact of changing technology and business environment
structures and design.
Course Content:
Organizations and Organizational Theory:
Definition, Prospective Dimensions, Strategy, Organization design &
Unit-1: 8 Hours
effectiveness

Organizational Purpose & Structural Design:

Basic challenges of organizational Design - Fundamentals of
Unit-2: Organizational structure, Internal Design Elements. Organization size & 8 Hours
life cycle.

Organizational Culture & Ethics :

Innovation & change, Decision making processes & organizational
Unit-3: 8 Hours
learning.

Managing Innovation & Change Individually: Process of OD,

Unit-4: Individual and Interpersonal Interventions. 8 Hours

Managing Innovation & Change in Organization:

Team / Group Interventions, Intergroup Interventions, Techno Structural
Unit-5: 8 Hours
Interventions, Strategic Change.

Thomas G. Cummings and Christopher G. Worley, Organization

Text Books
Development and Change, New Delhi: Thomson South-Western.

Richard L. Daft, Organization theory & Design , New Delhi: Cengage

Press.
Thomas G. Cummings and Christopher G. Worley, Organization
Development and Change, New Delhi: Thomson South-Western.
Reference Books:
Cummings &Worely, Organization Development & Change, New Delhi:
Cengage Learning’s India Ltd.
Nilkant&Ramnarayan, Managing Organizational Change, New Delhi:
Response Books.
Singh Kavita, Organization Change & Development, New Delhi: Excel
Books.

BBA Syllabus as per CBCS (2019-20) Page 111

 Tsoukas& Knudsen, The Oxford Handbook of Organizational Theory,
New Delhi : Oxford University Press.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 112

 Discipline Specific Electives
International Business

BBA Syllabus as per CBCS (2019-20) Page 113

 Discipline Specific Elective-1
International Business L-4
Course Code:
T-0
BBAI501 BBA-Semester-V
P-0
International Business Management C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the concepts of international business management for
CO1. developing a knowhow of how business organizations operate in an
international environment.
CO2. Developing and presenting international business plan.
CO3. Applying current technologies to support an organization’s integrative trade
initiatives.
CO4. Evaluating the impact of statutory and regulatory challenges.
CO5. Understanding balance of payments and balance of trade.
Course Content:
Growth of International Business:
International Business, Difference between international business and
domestic business,Globalization, its Effects & Benefits,
Unit-1: Multinationalcompanies, advantages, disadvantages Role of MNC’s in 8 Hours
developing countries. Environment of international business-economic,
political, legal and cultural environment.

International Business Competitive Strategies, International

Organization and Control:
Porter’s model; Foreign Direct investment,Strategies, advantages,
Unit-2: disadvantages, Joint Ventures, Foreign Institutional Investment. 8 Hours
Organizational structures, Control procedures,Location of decision-making,
Organizational Control, Bartlett & Ghoshal’s Model.

Global Human Resource Management:

Selection, Development, Performance Appraisal and compensation,
Unit-3: Motivating employees in the global context and managing groups across 8 Hours
cultures, Multicultural management.

International Trade Theories:

Theories of International Trade- Absolute Advantage Theory,Comparative
Unit-4: Cost Theory, Opportunity Cost Theory, Hecksher-Ohlin Theory., Vernon’s 8 Hours
Theory of International Product Life Cycle.
Balance of Trade and Balance of Payments:
Constituents of Capital Account and CurrentAccount, Reasons and
Unit-5: remedies for Adverse Balance of Payment. Convertibility of Capital 8 Hours
Account. Role of World business Bodies like IMF, World Bank, etc.

Text Books: Aswathappa, International Business, New Delhi : McGraw-Hill.

Deresky H, International Business, New Delhi: Prentice Hall.
Hill C W, International Business, New Delhi: McGraw-Hill.
Varma M L, International Trade, New Delhi: Vikas Publications.
Taggart, The Essence of International Business, New Delhi: PHI.
Reference Books: Bhalla V.K, International Business, New Delhi : S.Chand and company.
Daniels, International Business, New Delhi : Pearson Education.
Paul J, International Business, New Delhi : Prentice Hall.
Rao, P. Subba; International Business, New Delhi: Himalaya Publishing
House.

BBA Syllabus as per CBCS (2019-20) Page 114

 Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 115

 Discipline Specific Elective-2
International Business L-4
Course Code: T-0
BBA -Semester-V
BBAI502 P-0
Export Import Policy and Documentation C-4

Course On completion of the course, the students will be :

Outcomes:
CO1. Understanding the process of export procedures & documentation.
CO2. Understanding foreign trade policy.
CO3. Applying knowledge and skills for development of marketing plans tied to
global business activity and country-specific business conditions.
CO4. Developing communication skills and effectively using basic international
business vocabulary for international trade and import / export operations
CO5. Analyzing export opportunities and undertaking export marketing in
countries offering export potential for wide ranging products of Indian
origin.
CO6. Analyzing the various terms and conditions of export and import finance.
Course Content:
Introduction to Export Management:
Introduction, Definition of Export, Features of export management, Process
of export management, Functions of an export manager. Benefits
Unit-1: 8 Hours
arisingfrom Export, Export Prospect for Small Firms, Importance of
Exports to India.

Formalities of Registration:
Naming the Enterprise, form of Ownership, Organization structure of an
Unit-2: export firm Opening a Bank Account, General Registrations, Registration 8 Hours
with Licensing Authorities, Registration with Appropriate EPC’s /CB’s.

Product Selection & International Channels of Distribution:

Criteria for selection of products for exports, Steps in new product
development process, identifying foreign markets for export of products,
Unit-3: 8 Hours
Product Life Cycle, Product mix, Branding, Packaging and labeling.Modes
of entry in foreign markets, International Channels Distribution.

Export Finance and Pricing:

Export Finance – Types of export finance, Pre-shipment Finance, Post-
Unit-4: shipment Finance, Special FinancialFacilities, Export Import Bank of India, 8 Hours
E.C.G.C, Export Pricing.

Export Documentation:
Main Commercial Documents, Additional CommercialDocuments, and
Unit-5: Statutory Documents for Export’s Country, Statutory Documents for 8 Hours
Imports Country and Documents for Claiming Export Benefits.
Khurana P.K., Export management, New Delhi: Cyber Tech Publication.
Text Books: Cherunilam F., International Trade and Export Management, New Delhi:
Himalaya Publication House.
Varshney R.L., Bhattacharya B, International Marketing Management, New
Delhi: S. Chand.
Reference Books: Black J., International Business Environment, New Delhi: Prentice Hall.
* Latest editions of all the suggested books are recommended.
-

BBA Syllabus as per CBCS (2019-20) Page 116

 Discipline Specific Elective-3
International Business L-4
Course Code: T-0
BBA -Semester-V
BBAI503 P-0
International Marketing Management C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the concepts ,nature, growth and major issues related to
CO1.
international marketing.
CO2. Understanding the role of marketing as a fundamental organizational
policy process.
CO3. Developing skills in research and analysis trends in global markets and in
modern marketing practice.
CO4. Assessing an organization’s ability to enter and compete in international
markets.
CO5. Analysing and evaluating data, information, and evidence related to
international marketing opportunities and threats relevant in the current
world
CO6. Developing creative international market entry strategies.
Course Content:
International Marketing:
Meaning, Nature, Importance and Scope of International Marketing;
Unit-1: International market orientation and EPRG framework; International 8 Hours
Market Entry Strategies.

International Marketing Environment and market selection:

Unit-2: International Marketing Environment; International Market Segmentation, 8 Hours
Positioning and targeting.
International Product and Pricing Strategies:
Product mix, branding, Managing Product Line, International Trade Product
Unit-3: Life Cycle, New Product Development; Pricing for International Markets 8 Hours
and pricing strategies. Process of price determination.

Managing International Distribution and Promotion:

International Distribution Channels-Types, Role and Functions,
Unit-4: International Distribution Logistics decisions; International Promotion Mix 8 Hours
– Advertising, Trade fairs and Exhibitions.

Consumer behavior & Marketing research:

Factors Influencing Consumer Behavior, Marketing Research for
Unit-5: Identifying Opportunities in International Markets. Role and functions of 8 Hours
WTO and IMF.

Cateora, Philip C., Gilly, Mary C. and Graham, John L. International

Marketing, New Delhi: McGraw-Hill.
Text Books:
R.L. Varshney & Bhattacharya: International Marketing Management, New
Delhi: Sultan Chand.
Keegan Warren J. Global Marketing Management, New Delhi: Pearson
Education.
Reference Books:
Kotabe Masaaki &HelsenKristiaan, Global Marketing Management, New
Delhi: John Wiley & Sons Asia.

BBA Syllabus as per CBCS (2019-20) Page 117

 Onkvisit, Sak& Shaw, John J., International Marketing: Analysis and
Strategy, New Delhi: Prentice Hall.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 118

 Discipline Specific Elective-4
International Business L-4
Course Code: T-0
BBA -Semester-VI
BBAI601 P-0
Forex Management C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the forex market and the underlying macroeconomic
CO1.
fundamentals concepts that drive the financial markets.
CO2. Understanding the various financial institutions involved in Foreign
Exchange Market.
CO3. Developing numerical skills to be able to forecast future trends.
CO4. Analyzing various management situations in a comparative manner.
CO5. Developing knowledge of forex markets and interest rates.
Course Content:
Introduction: Meaning of the term “Foreign Exchange”, Exchange Market,
Unit-1: Statutory basis of Foreign Exchange, Evolution of Exchange Control, 8 Hours
Outline of Exchange Rate and Types, Import Export Overview
India’s Forex Scenario: Balance Of Payment (BOP) crisis of 1990,
Unit-2: 8 Hours
LOERMS, Convertibility, External commercial Borrowings.
Introduction to International Monetary Developments: Gold standard,
Unit-3: BrettonWoods’s system, Fixed-Flexible Exchange Rate Systems, Euro 8 Hours
market. Finance Function: Financial Institutions in International Trade.
Methods of IN Trade Settlement: Open Account, Clean Advance,
Documentary Credit, Documentary Collection. Documentary Credits
Unit-4: 8 Hours
(Letter of Credit): Types of LC – Parties, INCOTERMS: C.I.F., F.O.B.,
C.I.P.
Introduction to Exchange Rate Mechanism: Spot- Forward Rate,
ExchangeArithmetic. Deriving the Actual Exchange Rate: Forwards,
Unit-5: 8 Hours
Swaps, Futures and Options. Guarantees in Trade: Performance, Bid Bond
etc.
1. Fabozzi, Foundations of
Text Books: Financial Markets and Institutions, New Delhi: Pearson
Education, .
1. Bhole L.M., Financial
Institutions and Markets, New Delhi: McGraw-Hill.
2. Srivastava, R.M &
Nigam Divya, Management of Financial Institutions, New
Delhi: Himalaya.
Reference Books: 3. Khan M.Y., Financial
Services, New Delhi: Mc Graw Hill.

* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 119

 Discipline Specific Elective-5
International Business L-4
Course Code: T-0
BBA -Semester-VI
BBAI602 P-0
International Business Environment C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding various concepts and strategies of International business,
CO1.
trade theories, trade blocks and international economic institutions.
CO2. Applying the environmental analysis techniques to evaluate the global
business environment in terms of economic ,social and legal aspects.
CO3. Analyzing the international business concepts with functioning of global
trade.
CO4. Understanding the impact of regional trade blocks , foreign exchange &
interest rates and International economic institutions & agreements on the
operation of a multinational corporation.
CO5. Analyzing the international business and strategies adopted by firms to
expand globally.
Course Content:
Environmental of International Business:
Framework for analyzing international business environment – Domestic,
Unit-1: foreign and global environments and their impact on international business 8 Hours
decisions. Global Trading Environment.

International Financial Environment:

Foreign investments -Pattern, Structure and effects; Movements in foreign
Unit-2: 8 Hours
exchange and interest rates.

International Economic Institutions and Agreements:

WTO, IMF, World Bank UNCTAD, International commodity trading and
Unit-3: 8 Hours
agreements.

Multinational Corporations and their involvement in International

Business:
Unit-4: Issues in foreign investments, technology transfer, pricing and regulations; 8 Hours
International collaborative arrangements and strategic alliances.

Regional Economic Groupings in Practice:

Regionalism vs. multilateralism, Structure and functioning of EC and
Unit-5: NAFTA; Regional economic cooperation. Emerging Developments and 8 Hours
Other Issues: Growing concern for ecology.

1. Bennet, Roger, International Business, Financial Times,

Text Books: London: Pitman Publishing, London.

1. Danoes, John D. and Radebaugh, Lee H., International

Business: Environment and Operations, New Delhi:
Addison Wesley, Readings.
Reference Books: 2. Griffin, Ricky W. and Pustay, Michael W, International
Business: A Managerial Perspective, New Delhi:
Addison Wesley, Readings.
3. Hill, Charles W. L., International Business, New York:

BBA Syllabus as per CBCS (2019-20) Page 120

 McGraw Hill. Bhattacharya, B., Going International:
Response Strategies of the Indian Sector, New Delhi:
Wheeler Publishing.
4. Czinkota, Michael R., et. al., International Business,
New Delhi: the Dryden Press, Fortworth.

* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 121

 Discipline Specific Elective Course-6
International Business L-4
Course Code: T-0
BBA -Semester-VI
BBAI603 P-0
International Trade Practices and Procedures C-4

Course On completion of the course, the students will be :

Outcomes:
Understanding the concept of international business environment and its
CO1.
impact on businesses.
CO2. Developing international business plans.
CO3. Applying export compliance policies and procedures by way of company-
wide training programs.
CO4. Understanding logistics engineering and customer service staff on customs
export compliance requirements.
CO5. Developing techniques for negotiating effectively within various cultural
environments to increase market access for exports
Course Content:
EXIM Operations and Documentation: Trade operations and
documentation; Documentation areas and dimensions; Nature and
Unit-1: 8 Hours
characteristic features of Exim documents; EDI and documentation.

EXIM Policy Framework: Legal framework, Objective of EXIM policy;

Policy overview – Facilities and restrictions; Getting started in export
Unit-2: 8 Hours
business.

International Trade Terms: Trade contract and trade terms; Trade terms and
Unit-3: need for standardization; INCO terms. 8 Hours

Export Payment Terms: Credit risk management and payment terms; Main
features of payment terms -Advance payment, open account, documentary
collection, documentary credit Documentary collection –DP and DA
Unit-4: process and operation; Letter of credit and parties involved; Process of 8 Hours
opening and advising LC, Types of LC; Process and operation; UCPDC -
Major clauses; Consignment sale.

Transit Risk Management: Nature of transit risk; Contract of cargo

insurance Parties involved – Insurer/assured, Indemnity and insurable
value; Perils and losses; Insurance policy and certificate; Cargo loss claims
– Procedure and documentation.
Unit-5: 8 Hours
Credit Risk Management: Export credit insurance – Concept
andimportance; Role of Export Credit Guarantee Corporation (ECGC);
Covers issued by ECGC.

Text Books: 1. Khurana P.K., Export management, New Delhi: Cyber Tech
Publication.

Reference Books: 1. Varshney R.L., Bhattacharya B, International Marketing

Management, New Delhi: S. Chand.
2. Daniels, International Business, New Delhi: Pearson
Education.
3. Export-Import Policy; Ministry of Commerce, Government

BBA Syllabus as per CBCS (2019-20) Page 122

 of India, New Delhi.
4. Gupta Parul, Export Import management, New Delhi: Mc
Draw Hill.
5. Cherunilam F., International Trade and Export
Management, New Delhi: Himalaya Publication House.
* Latest editions of all the suggested books are recommended.

BBA Syllabus as per CBCS (2019-20) Page 123

 Viva Voce

BBA Syllabus as per CBCS (2019-20) Page 124

 Viva- Voce L-4
Course Code:
BBA- Semester-V T-0
BBAVV551
P-0
Summer Training Report Evaluation C-4

This course intends to familiarize and develop understanding of the students about the
organizational set up, know about the functioning of various sections/departments of an
organization/company in general and gain hand-on experience of a specific job function
of the chosen organization. The main aim is to acquaint the student with the practical
Objectives: day-to-day functioning of an organization with a motive to facilitate training in a
specific skill/area of that organization.
Students will undergo summer training at the end of II semester. The duration of
training will be 45 to 60 days.
Course On completion of the course, the students will be :
Outcomes:
Understanding the departments, sections of an organization, staffing and different levels
CO1.
of an organization.
CO2. Applying internship site terminology appropriately.

CO3. Demonstrating effective communication skills ,participate well as a team member and
build professional network.

CO4. Demonstrating the ability to prepare and assess a report.

CO5. Developing the values and behaviors necessary for professional and ethical practice.

1. A brief introduction is given by the host organization on its various departments

and administrative functions.
2. Students will visit various departments and will observe the physical layout,
working conditions and managerial practices under the supervisor of the
Company.
3. Students will write notes on the salient features of activities of different
departments.
4. Each student shall prepare a structured report after the successful completion
internship.
5. The report of visit shall be compiled and presented in a major project report
form.
6. Students with help of faculty guide will carry out analysis of the visit reports.
Course Content: 7. Students will give a formal presentation of the report before the jury comprising
of minimum two internal faculty members to be appointed by the Director/
Principal of the college.
8. The assessment will be out of 100 marks (External Marks-50, Internal Marks-
50).
9. The report (based on general training or the problem centric training) prepared
by the student will be termed as Summer Training Report. The report should
ordinarily be based on primary data. It should reflect in depth learning during
summer training. The average size of Report ordinarily will be 30 to 60 typed
pages in Times New Roman font size (12) and double spacing. Three neatly
typed and soft bound (paperback) copies of the report will be submitted to the
College/Institute. The report will be typed in A-4 size paper

BBA Syllabus as per CBCS (2019-20) Page 125

 Format for Summer Training Report

1 page
1. Cover / Title Page

Training Report …………. (Topic/Department/Area)

At

(Name of the Organisation/Company)

In partial fulfillment for the award of the degree of BBA

Teerthanker Mahaveer Institute of Management and Technology (TMIMT)

Teerthanker Mahaveer University, Moradabad. Uttar Pradesh

Submitted by: Submitted to

Student Name Internal Guide Name

II Semester Designation

Year TMIMT, TMU

Under Supervision of
External Guide Name
Designation

2 Table of content (Index) –with page numbers clearly identified 1page

3 Declaration by the student. 1page
4 Certificate (from the Company / Organization) 1page
5 Acknowledgement 1page
6 Organization/Company Profile (Background, History, Founder, Vision, Mission,
5-8 pages
Competitors, Organization Structure, Products, Milestones, Achievements, Address)
7 Objectives of training. 1page
8 Student has to finalize topic from general training or problem centric training as per the
consultation or guidance by the internal faculty and company supervisor. The details of both the
trainings are given below:-

BBA Syllabus as per CBCS (2019-20) Page 126

 S. No. General Training Pages S. No. Problem Centered Training Pages

Introduction
8a (department/s or the area 8a Introduction to the topic 1-2
1-2
assigned)

Intern role during Research Objectives

8b 1 8b 1
internship

Role of (department/s or
8c the area assigned) in the 2-3 8c Research methodology 1-2
organization
6-8 (as per
Observations (including
numbers Data analysis & interpretation
explanation of
8d of weeks 8d 5-8
Processes)
training
done)

8e Key learning’s 1-2 8e Results & Findings 1-2

Recommendations (if Recommendations&

8f 1 8f Suggestions 1
any)

8g Conclusion 1 8g Limitations 1

8h Conclusion 1

8i References/ Bibliography 1

Appendices, viz.,
 Questionnaire
 8j 1-3
 Checklist
 Tables etc.

Plagiarism check will be done from point no.7 onwards. Plagiarism check will be done as per norms provided by the
Examination Division of the University

Evaluation Scheme

Report Quality Assessors

(Structuring, Evaluation as
Detail Formatting, Clarity in Presentation per Summer Viva Voce Total
presenting data & Internship
facts) Record Book

BBA Syllabus as per CBCS (2019-20) Page 127

 Internal 30 20 NA NA 50

External 15 NA 15 20 50

Viva – Voce – 2 L-4

Course Code: BBA- Semester-VI T-0
BBAVV651 Dissertation Report Evaluation P-0
(Based on Field Work/ MSR) C-4
Course
Outcomes: On completion of the course, the students will be :

CO1.
Understanding the meaning, objectives and principles of market survey.
CO2.
Understanding the steps in preparing a written survey report.
CO3.
Developing an appropriate research design and skills to collect data.
CO4.
Analyzing data to draw meaningful information.
CO5.
Demonstrating the ability to prepare and present a report.
At the end of fifth semester examination, every student will prepare the report
based on field work. The guidelines of report will be provided in the starting of
sixth semester classes.
During the course of training, the college will assign a problem/project to the
student. The student, after the completion of analysis will submit a report to the
Guidelines: College/Institute, which will be the part of sixth semester examination.
The report will be evaluated by internal and external examiner. It will carry
total of 100 marks divided into written report of 50 marks by external examiner
and presentation of 50 marks in front of a panel of at least three faculty
members appointed by Director/ Principal of the college.
The external marks will be awarded by the external examiner who will be
appointed by the examination division.

BBA Syllabus as per CBCS (2019-20) Page 128

 Format for Dissertation Report

1 page
1. Cover / Title Page

Training Report …………. (Topic/Department/Area)

At

(Name of the Organization/Company)

In partial fulfillment for the award of the degree of BBA

Teerthanker Mahaveer Institute of Management and Technology (TMIMT)

Teerthanker Mahaveer University, Moradabad. Uttar Pradesh

Submitted by: Submitted to

Student Name Guide Name

II Semester Designation

Year TMIMT, TMU

2 Table of content (Index) –with page numbers clearly identified 1page

3 Declaration by the student. 1page
4 Certificate (from the Company / Organization) 1page
5 Acknowledgement 1page
6 Organization/Company Profile (Background, History, Founder, Vision, Mission,
5-8 pages
Competitors, Organization Structure, Products, Milestones, Achievements, Address)

BBA Syllabus as per CBCS (2019-20) Page 129

 7 Objectives of training. 1page
8 Student has to finalize topic from general training or problem centric training as per the
consultation or guidance by the internal faculty Guide. The details of both the trainings are given
below:-

S. No. General Training Pages S. No. Problem Centered Training Pages

Introduction
8a (department/s or the area 8a Introduction to the topic 1-2
1-2
assigned)

Intern role during Research Objectives

8b 1 8b 1
internship

Role of (department/s or
8c the area assigned) in the 2-3 8c Research methodology 1-2
organization
6-8 (as per
Observations (including
numbers Data analysis & interpretation
explanation of
8d of weeks 8d 5-8
Processes)
training
done)

8e Key learning’s 1-2 8e Results & Findings 1-2

Recommendations (if Recommendations&

8f 1 8f Suggestions 1
any)

8g Conclusion 1 8g Limitations 1

8h Conclusion 1

8i References/ Bibliography 1

Appendices, viz.,
 Questionnaire
 8j 1-3
 Checklist
 Tables etc.

Plagiarism check will be done from point no.7 onwards. Plagiarism check will be done as per norms provided by the
Examination Division of the University

Evaluation Scheme

Report Quality Assessors

Detail (Structuring, Presentation Evaluation as Viva Voce Total
Formatting, Clarity in per Summer

BBA Syllabus as per CBCS (2019-20) Page 130

 presenting data & Internship
facts) Record Book

Internal 30 20 NA NA 50

External 15 NA 15 20 50

Value Added Course

BBA Syllabus as per CBCS (2019-20) Page 131

 Value Added Course-1 L-2
Course Code: BBA - Semester-IV T-0
TMUGS401 P-0
Managing Self C-0
Learning At the end of the semester, the learner will be able to.
Outcomes:
Understanding the role of character and virtues for a successful and
CO1.
meaningful life.
Understanding and analysing self and devise a strategy for growth and
CO2.
development
CO3. Applying peer coaching skills.

CO4. Applying personal development goal with the help of a peer coach.

CO5. Developing skills for communicating their life story and strategy for life.

CO6. Developing a positive mindset conducive for growth.

CO7. Developing capacity for self-questioning and discovering their own biases.

Personal Development: Personal growth and improvement in personality,

Unit-1: Perception, Positive attitude, Values and Morals, High self motivation and 6 hours
Confidence, Grooming

Professional Development: Goal setting and action planning, Effective and

Unit-2: assertive communication, Decision making, Time management, 5 hours
Presentation Skills, Happiness, risk taking and facing unknown

Career Development: Resume Building, Occupational Research, Group

Unit-3: 9 hours
discussion (GD) and Personal Interviews

1. Robbins, Stephen P., Judge, Timothy A., Vohra,

Text Book:
Neharika, Organizational Behaviour (2018), 18th ed.,
Pearson Education

1. Rathgeber, Holger, Kotter, John, Our Iceberg is

melting (2017), Macmillan Burne, Eric, Games People
Play (2010), Penguin UK
2. Organizational Behaviour (2018), 18th ed., Pearson
Education
Reference Books 3. Tracy, Brian, Time Management (2018), Manjul
and links Publishing House
4. Hill, Napolean, Think and grow rich (2014), Amazing
Reads
5. Scott, S.J., SMART goals made simple (2014),
Createspace Independent Pub
1. https://www.hloom.com/resumes/creative-templates/
2. https://www.mbauniverse.com/group-
discussion/topic.php
3. https://www.indeed.com/career-

BBA Syllabus as per CBCS (2019-20) Page 132

 advice/interviewing/job-interview-tips-how-to-make-a-
great-impression

Evaluation Scheme: Continuous Evaluation

 Students will be evaluated on the score of 100 in every course.

 Evaluation of soft skill will follow continuous evaluation method
Details are as follows:

100 marks = Internal Marks (50)+ External Marks

Total Marks
(50)

I. Continuous Evaluation -40 Marks

Every student has to participate in minimum of 5
assessments assigned by the trainer carrying 8
marks each.
List of type of assessments are as follows:-
a) Extempore
b) JAM session
c) Role Plays
d) Debate
e) Discussion
Internal f) Personal Mock Interview etc
Evaluatio II. Class Attendance – 10 Marks
n Distribution of attendance marks
% Attendance Marks
(50 Marks): 0-10 1
11-20 2
21-30 3
31-40 4
41-50 5
51-60 6
61-70 7
71-80 8
81-90 9
91-100 10

External Oral Examination – 50 Marks

Evaluatio
n Oral examination by committee of 2 skill trainers
(including one external if available) other than who
(50 Marks): has taught the subject.

BBA Syllabus as per CBCS (2019-20) Page 133

 Mandatory Value Added Course-2 L-2
Course Code: BBA - Semester-V T-0
TMUGS501 P-0
Managing Work & Others C-0

Learning Outcomes: At the end of the semester, the learner will be able to
CO1. Understanding time pressures and the need for time management.
Applying effective communication skills in a variety of public and
CO2. interpersonal settings.
.
CO3. Developing interpersonal skills for an effective professional growth.
CO4. Handling difficult situations with grace, style and professionalism.
CO5. Developing strategies and procedures for becoming an effective leader.
Intrapersonal Skills: Creativity and Innovation, Understanding
Unit-1: self and others (Johari window), Stress Management, Managing 5 hours
Change for competitive success , Handling feedback and criticism
Interpersonal Skills:Conflict management, Development of
cordial interpersonal relations at all levels, Negotiation, Importance
Unit-2: 5 hours
of working in teams in modern organisations, Manners, etiquette
and net etiquette
Interview Techniques: Job Seeking, Group discussion (GD),
Unit-3: 10 hours
Personal Interview
1. Robbins, Stephen P., Judge, Timothy A., Vohra,
Neharika, Organizational Behaviour (2018), 18th ed.,
Text Book
Pearson Education

1. Burne, Eric, Games People Play (2010), Penguin UK

2. Carnegie, Dale, How to win friends and influence
people (2004), RHUK
3. Rathgeber, Holger, Kotter, John, Our Iceberg is
melting (2017), Macmillan
4. Steinburg, Scott, Nettiquette Essentials (2013),
Reference Books and
links
Lulu.com]
5. https://www.hloom.com/resumes/creative-templates/
6. https://www.mbauniverse.com/group-
discussion/topic.php
7. https://www.indeed.com/career-
advice/interviewing/job-interview-tips-how-to-make-
a-great-impression

BBA Syllabus as per CBCS (2019-20) Page 134

 Evaluation Scheme: Continuous Evaluation

 Students will be evaluated on the score of 100 in every course.

 Evaluation of soft skill will follow continuous evaluation method
Details are as follows:

Total
100 marks = Internal Marks (50)+ External Marks (50)
Marks

III. Continuous Evaluation -40 Marks

Every student has to participate in minimum of 5
assessments assigned by the trainer carrying 8 marks
each.
List of type of assessments are as follows:-
g) Extempore
h) JAM session
i) Role Plays
j) Debate
Internal k) Discussion
Evalua l) Personal Mock Interview etc
tion IV. Class Attendance – 10 Marks
Distribution of attendance marks
(50 % Attendance Marks
Marks 0-10 1
): 11-20 2
21-30 3
31-40 4
41-50 5
51-60 6
61-70 7
71-80 8
81-90 9
91-100 10

External
Evalua Oral Examination – 50 Marks
tion
Oral examination by committee of 2 skill trainers (including
(50 one external if available) other than who has taught the
Marks subject.
):

BBA Syllabus as per CBCS (2019-20) Page 135