Liceo de Cagayan University: Apply Appropriate Planning Techniques and Tools in Business Decision Making
Liceo de Cagayan University: Apply Appropriate Planning Techniques and Tools in Business Decision Making
Cagayan
University Senior
High School Department
RNP Boulevard, Kauswagan, Cagayan de Oro City
STUDENT ACTIVITY SHEET NO. 3 Apply appropriate planning techniques and tools in
(Individual Task) business decision making
Instructions: Read and analyze the vision and mission statement of Unilever, a leading manufacturer of
detergents, soaps, personal care, and food products in the Philippines.
Unilever Philippines
Vision
Every day, our products touch the lives of over 2 billion people - whether that's through
feeling great because they've, got shiny hair and a brilliant smile, keeping their homes
fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack
Tel. No. (088) 858-4086, 858-4093 to 95, (8822) 72-7044, 71-4253 PABX local (President) – 112 & 126, (Registrar) – 109 Tel. Fax No.
(01163) (088) 858-3123 (8822) 72-7044, 71-4253 local 111
[email: [email protected] [website: www.liceo.edu.ph)
Liceo de
Cagayan
University Senior High School
Department
RNP Boulevard, Kauswagan, Cagayan de Oro City
Balanced life. We live a balanced life. Our work allows us to have the time, energy and
resources to pursue a joyful and fulfilling life with our family, friends and co-workers.
Social Responsibility. We have a social responsibility to the Filipino society. We ensure the
safety of our workers and partners. We care for the environment and develop the
communities we live in.
Our Values
As a multi-local multinational, we aim to play our part in addressing global
environmental land social concerns through local actions and in partnership with local
governments and organizations.
Source: Who we are, from The Unilever website www.unilever.com.ph/about/who-we-are/
Discussion Question: Place your answers in the boxes provided below each question. 1. Based on its vision,
purpose and principles, what are the main goals and objectives of Unilever? (10pts)
Unilever's fundamental goals and objectives, in my perspective, are to include 50 social, economic,
and environmental targets in three main goals. Our products will have a carbon footprint that is half
as large. The labeling of products and services will be precise and uniform. In our Sustainable
Living Report, you can track our progress toward our three main objectives, which include
improving the health and well-being of over a billion people.
2. Does the vision, purpose, and principles of Unilever clearly define the purpose of the company? Why do
you think so? (10pts)
Unilever is committed to providing branded products and services that consistently deliver value in
terms of price and quality, and that are safe for their intended use. Products and services will be
accurately labeled, promoted, and delivered in a timely manner. Unilever will follow widely
recognized corporate governance standards in its operations. It has the longer-term goal of
establishing a sustainable business.
Tel. No. (088) 858-4086, 858-4093 to 95, (8822) 72-7044, 71-4253 PABX local (President) – 112 & 126, (Registrar) – 109 Tel. Fax No.
(01163) (088) 858-3123 (8822) 72-7044, 71-4253 local 111
[email: [email protected] [website: www.liceo.edu.ph)
Liceo de
Cagayan
University Senior High School
Department
RNP Boulevard, Kauswagan, Cagayan de Oro City
3. If you were an officer in the top management of Unilever, what strategy will you implement to achiever
the company’s vision? (15pts)
If I were a member of Unilever's senior management, my plan for achieving the business's objective
would be to establish a leading, focused medicines company powered by innovative therapy platforms
and data science. Purpose may be a tremendously effective platform for growth, as demonstrated by
Unilever's success. Purpose isn't a fad or a trend when it's done well. Quite the contrary. In order to
develop a successful brand, it's becoming increasingly important to have a clear purpose.
Tel. No. (088) 858-4086, 858-4093 to 95, (8822) 72-7044, 71-4253 PABX local (President) – 112 & 126, (Registrar) – 109 Tel. Fax No.
(01163) (088) 858-3123 (8822) 72-7044, 71-4253 local 111 [email: [email protected] [website: www.liceo.edu.ph)