Super Bowl LVI Economic Impact Report

THE ECONOMIC IMPACT
OF SUPER BOWL LVI

County of Los Angeles and City of Inglewood
October 2021
Roy Weinstein
Joe Hale
Jeremy De Gracia
Micronomics
Economic Research and Consulting
Forty-Sixth Floor
777 South Figueroa Street
Los Angeles, CA 90017
[email protected] www.micronomics.com
EXECUTIVE SUMMARY
The Super Bowl is the most iconic event on the American sports scene. With roughly 100 million viewers per
year,1 it dominates television broadcasts and brings thousands of visitors to regional hotels, restaurants,
entertainment venues, and retail businesses.2
Los Angeles County will host Super Bowl LVI on Sunday, February 13, 2022 at the new, state-of-the-art SoFi
Stadium in the City of Inglewood. In addition to the main event, numerous ancillary activities throughout the
region will precede the Big Game.
The short- and long-term benefits of previous Super Bowls are well-documented. These include lasting
recognition that comes with unparalleled exposure, community service events leading up to and during
Super Bowl week, and a significant boost to the regional economy.
Using conservative estimates for number of visitors, average hotel rates, and daytime spending per person
per day, we forecast that Super Bowl LVI will produce economic benefits between $234 million and
$477 million, including tax revenue to the LA region ranging between $12 million and $22 million. Millions
of additional tax dollars will go to the State of California. These anticipated economic impacts are associated
with approximately 2,200 to 4,700 new jobs in the LA region – many in the event production and hospitality
sector, as well as contracts for regional businesses. Employment in five industries (transient and ground
passenger transportation; hotels and motels; personal care services; full-service restaurants; and limited-
service restaurants) constitute more than half of these expected gains.
These fiscal contributions represent will impact tourism and economic activity for years
a critically important step toward to come. TV viewership during recent Super Bowls
economic recovery as the world averages well above 100 million. The 2020 Super
navigates and begins to move out Bowl generated more than 43 million social media
of a devastating pandemic. interactions. There also are numerous community
service and philanthropic events planned around
In addition to the significant quantifiable impacts, the Super Bowl LVI. A summary of key facts and figures
Los Angeles region will realize numerous qualitative expected for the entire LA region in connection with
benefits, including national and global exposure that Super Bowl LVI are set forth below.
1
Estimated LA County Key Figures & Facts
from Super Bowl LVI
ESTIMATED LA COUNTY QUANTITATIVE BENEFITS

TOTAL ECONOMIC IMPACT $234 million – $477 million
Local Tax Revenue $12 million – $22 million
Total Room Nights 150,000 – 225,000
Associated Gain in Annual Jobs 2,200 – 4,700
ESTIMATED LA COUNTY QUALITATIVE BENEFITS

UNPARALLELED EXPOSURE
Average TV Viewership, Last 10 Super Bowls 106.5 million
Number of Social Media Interactions, 2020 Super Bowl 43.9 million
Cost of a 30-Second TV Ad, 2021 Super Bowl $5.6 million
PHILANTHROPY AND COMMUNITY SERVICE

Super Bowl LVI Legacy Program
• Recognizes 56 “unsung hero” grassroots organizations and nonprofits that are making
a transformative impact in underserved communities across the Los Angeles region
Super Bowl LVI Business Connect Program

• Identified and supports 225 regional minority, woman, LGBTQ+, and veteran-owned
businesses through professional development, networking, and contract opportunities
(65 LA County communities represented; 26 businesses located in City of Inglewood)
2
The City of Inglewood also will realize significant economic gains.
With the new, state of the art SoFi Stadium and YouTube Theater—which are developing into a mega sports
and entertainment hub—Inglewood will benefit financially each time an event takes place. Some of the
planned events at SoFi Stadium and/or the YouTube Theater include music concerts (e.g., The Rolling Stones
in October 2021, Kenny Chesney in July 2022, and Mötley Crüe and Def Leppard in August 2022), the Jimmy
Kimmel LA Bowl game every year starting in December 2021, the 2023 College Football Playoff National
Championship Game, WrestleMania in April 2023, candidate host city for the 2026 FIFA World Cup™, the
2028 Olympic and Paralympic Games, and home games for the Los Angeles Rams and Los Angeles Chargers.
Moreover, SoFi Stadium, the City of Inglewood, and LA County continue to bid on additional events to bring
to the LA region.
The City of Inglewood has a storied history — it once hosted

home games for the Lakers and the Kings — and is aptly
nicknamed the “CITY OF CHAMPIONS.”
When the City of Inglewood was no longer the home the stadium, $226 million in sales tax revenue, $7.4
venue for both teams, Inglewood lost the associated million in property tax revenue, and $2.9 million in
tax revenue and visitors who otherwise would have transient occupancy tax revenue.3 After accounting
been there. Now, with the world class SoFi Stadium for cost increases, the overall net positive fiscal
ready to host major events of all kinds, starting with impact to the City of Inglewood’s General Fund
Super Bowl LVI, Inglewood has an opportunity to during the 25-year projection period is expected
recapture tax revenues and recognition as a city to be approximately $670 million.4 Super Bowl LVI
capable of hosting large and dynamic events, and effectively is the first in a domino effect of sub-
will benefit from the surge in visitors and spending sequent major events in Inglewood, similar to
that comes with those events. what has occurred in other communities that
previously hosted Super Bowls. Each major event
According to estimates from HR&A Advisors, Inc. hosted in Inglewood will bring in thousands
regarding fiscal impacts of the City of Champions of out-of-town visitors with expenditures that
Revitalization Project in the City of Inglewood (i.e., flow into the Inglewood economy. The City of
SoFi Stadium and surrounding areas of Hollywood Inglewood now is in a transitional phase, and
Park), during the 25-year projection period, the with each new major event hosted within the
City of Inglewood can expect gross tax revenues city limits, economic benefits to Inglewood will
of approximately $1.3 billion in nominal dollars, accumulate and its reputation as a power-house
including $458 million in ticket tax revenue from host of major events will continue to grow.
Economic benefits to Inglewood will accumulate

and its reputation as a powerhouse host of major
events will continue to grow.
3
ANALYSIS OF IMPACTS ON
LOS ANGELES COUNTY
Background
You want it to be perfect, right? When you come back to L.A.
after all those years, you want [the Super Bowl] to be perfect.
—Stan Kroenke, owner, Los Angeles Rams
In May 2016, NFL owners voted to award Los Angeles diversity, and its ability to house and entertain
the 2021 Super Bowl with a new, privately funded visitors. Los Angeles County is no stranger to world
stadium to be constructed in Inglewood, CA.5 For class sporting and entertainment gatherings, having
a combination of reasons, the date ultimately was hosted multiple Super Bowls, NBA All Star Games,
pushed back to 2022.6 the X Games and the Summer Olympics in addition
to the Rose Bowl, award shows, Dodgers, Lakers,
Instrumental to the bidding process was the Clippers, Kings, UCLA and USC football. The list is
extraordinary growth and modernization that among the longest of any city in the United States.
has taken place in Greater Los Angeles, the area’s
Figure 1: Selected Major Events That Have Taken Place in the Los Angeles Region
NFL Super Bowls NBA All-Star Games Summer X Games Summer Olympics
1967 1983 1 963 2003 2009 1932
1973 1987 1972 2004 2010 1984
1977 1993 1983 2005 2011 2028*
1980 2022* 2004 2006 2012
2011 2007 2013
2018 2008
Recurring Annual Events: Rose Bowl, Rose Parade, Primetime Emmys, Academy Awards
4
These events benefit the regional economy in over 43 percent consists of female participation.
important ways. The 1984 Olympics generated a In addition, 200,000 coaches have been trained,
surplus of over $232 million, of which 40% resulted with over 3,000 total grants given to 1,349 different
in a $93 million endowment managed by the LA84 grantees across Southern California.7
Foundation, which has invested more than a quarter
of a billion dollars back into Southern California Los Angeles County is among the leaders in hosting
communities and has provided equipment, coaching Super Bowls, trailing only Miami and New Orleans.
Instruction and upgraded facilities. To date, the LA84 See Figure 2 below.
Foundation has served 3.9 million youth, of which
Super Bowls have provided a major economic

boost to host cities and surrounding areas.
Actual financial gains have depended on various Bowls indicated that while the economic impact
factors, including which teams are playing; where varies from year to year, it is always significant and in
the game takes place; weather; economic conditions the hundreds of millions of dollars to the associated
at the time of the event; and spending habits and regions. See Exhibit 1 for a summary of estimated
preferences of the visitors. Studies of recent Super economic impacts of recent Super Bowls.
Figure 2: Number of Super Bowls Hosted by Metropolitan Area (1967–2021)8
11
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2 2 2
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5
Measuring the Economic Impact of Super Bowl LVI
The Super Bowl brings out-of-town visitors who spend on lodging, food and beverages, retail, transportation,
and entertainment, all of which bolster the regional economy. Direct beneficiaries of visitor spending include
restaurants; transportation services such as taxis, Uber, Lyft, and limousines; hotels and hospitality service
providers such as Airbnb; other entertainment venues, regional museums and places of interest; and regional
stores and malls, among others. Recipients of direct spending by visitors further add to regional community
benefits by creating additional tax revenues, a portion of which wind up in Los Angeles County and its cities.
1. Variables
To estimate quantitative impacts, we considered visitors (lower-end estimate). For uniformity, each of
average spending and number of visitors in our models assumes that all visitors stay in hotels,
connection with recent Super Bowls and tourism and but some of the 100,000 to 150,000 out-of-town
hospitality information for the Los Angeles region. visitors will elect to stay in home shares provided by
For example, studies of the 2017, 2018, and 2019 entities such as Airbnb or Vrbo. Like hotels, Airbnb
Super Bowls estimated that out-of-town visitors and Vrbo are subject to transient occupancy taxes.
were between 125,000 and 150,000 for games in Accordingly, visitor spending on lodging from visitors
Houston, Minneapolis and Atlanta. Based on this who choose home shares (and not hotels) effectively
experience, we use a “most likely” figure of 150,000 are included in our models. A summary of variables
out-of-town visitors (higher-end estimate) and an used in our lower- and higher-end models for LA
overly conservative estimate of 100,000 out-of-town County are set forth in Table 1 below.
Table 1: Variables in Los Angeles County Models

DESCRIPTION LOWER ESTIMATE HIGHER ESTIMATE
Out-of-town Visitors 100,000 150,000
Forecasted Avg. Nightly Hotel Room Rates $318.24 $348.75
Avg. Daytime Spending Per-Person Per-Day $200 $300
Average Duration of Stay (Days/Nights) 4/3 4/3
6
2. Direct Impacts
Direct impacts are comprised of incremental be in the range of $9.0 million to $16.2 million. In
increases in spending directly attributable to out- addition, millions of dollars in direct tax revenue will
of-town visitors. This spending also produces go to the State of California, some of which will work
increases in tax revenues that stay in LA County its way back to various regional programs. Table 2
and stimulates the regional work force. Further, below has a summary of the expected outcomes.
the immense global media exposure and branding See Exhibits 2 and 3 for details.
from hosting the Super Bowl leads to long-term
qualitative benefits. Direct visitor spending in LA County
due to the Super Bowl will be be-
Based on the variables described above, direct tween $127.7 million and $258.5
visitor spending in LA County due to the Super Bowl million, and direct tax revenue that
will be between $127.7 million and $258.5 million, stays in LA County will be in the
and direct tax revenue that stays in LA County will range of $9.0 million to $16.2 million.
Table 2: Direct Impact in Los Angeles County from Hosting Super Bowl LVI
Total Room Nights 150,000 225,000
Direct Tax Revenue that Stays Local (LA County) $8,985,600 $16,166,385
Direct Impact (Increased Spending) $127,736,000 $258,468,750
3. Indirect and Induced Impacts (IMPLAN)

Economists and policymakers recognize a For many years, although the U.S. government
relationship exists between income and spending. had developed effective methods of gathering
Simply put, other things equal, additional income and reporting national economic statistics such
produces additional spending.9 The additional as the Census, there were no methods for turning
spending is not necessarily in strict proportion that information into functional data that regional
to the additional income, but the two move in economies and policymakers could use. IMPLAN
the same direction. To properly calculate total (“Impact analysis for planning”) was created to meet
spending and tax revenue benefits to Los Angeles that need.10 IMPLAN has been used by academics
County associated with Super Bowl LVI in 2022, it is to help understand relationships within and across
necessary to estimate secondary benefits derived by regional economies, by government entities to trace
recipients of the initial round of spending produced the influence of spending and economic development
by these events. This information also is relevant for policies, by corporations interested in assessing the
the Inglewood-specific analysis in Section III below. impact wage rate changes or expansion plans on the
regional community, etc.
7
IMPLAN provides tools to:
• Estimate the economic impact of new business
• Estimate the economic effects of establishing and operating tourist attractions
• Estimate the economic contribution of higher education
• Provide information useful for obtaining government permits
• Estimate the economic impact of alternative scenarios in connection with the
preparation of environmental impact statements11
An example of the standard application of IMPLAN to as “Direct Effects.” The IMPLAN model provides
modeling is available from a study commissioned information as to how the regional community has
in Baltimore by the Waterfront Partnership and responded in the past to these types of impacts
Maryland Economic Development Corporation, from a spending standpoint. Using the language
which was interested in learning whether public of IMPLAN, “Indirect Effects” reflect the impact
investments in the Baltimore Harbor area could that regional beneficiaries of visitor spending
be justified. The study demonstrated that the have through their own subsequent spending
employment, income and tax revenue benefits from on regional goods and services. These impacts
increased tourism were sufficiently great as to justify are calculated using IMPLAN modeling based on
the kinds of investments in the harbor that were actual historic spending patterns in Los Angeles
contemplated.12 County and the City of Inglewood. “Induced
Effects” reflect ultimate responses in the market
IMPLAN data include detailed information specific as beneficiaries of direct and indirect income
to zip codes with respect to population, number recirculate it through the regional economy.13 In
of households, output (the value of industry essence, IMPLAN provides empirical support based
production), employment (the annual average of on actual, historic spending patterns to a basic
full-time/part-time/seasonal jobs) and employee economic theorem: Other things equal, additional
and proprietor compensation, among other things. income produces additional spending.
Application of IMPLAN modeling typically begins Table 3 below shows the secondary impacts (indi-
by measuring the direct effects of an initial round rect and induced effects) expected in LA County as
of expenditures, i.e., expenditures associated with a result of hosting Super Bowl LVI in February 2022.
hosting Super Bowl LVI in 2022. These are referred
Table 3: Secondary Impacts in Los Angeles County from Hosting Super Bowl LVI
Indirect Effect $48,288,455 $98,862,798
Induced Effect $58,296,215 $120,165,250
Secondary Impacts $106,584,669 $219,028,048
8
4. Total Economic Impacts
Adding direct, indirect, and induced impacts $22.5 million. Some of this total tax revenue gain
provides an estimate of the total economic impact in LA County will be offset by increased costs in
of hosting Super Bowl LVI. city services, logistics, transportation, community
engagement, and other obligations, but the net
Based on our models, these financial impact will be positive for LA County. These
projections work out to an overall total gains also lead to an associated increase in
economic impact of approximately employment in LA County, ranging from an estimated
$234.3 million to $477.5 million in 2,200 to 4,700 jobs resulting from hosting Super
Los Angeles County. Bowl LVI. A summary of the total expected economic
gains (i.e., the combined direct, indirect, and induced
Total tax revenue that stays in LA County (i.e., impacts) in LA County from hosting Super Bowl LVI
not including the additional millions of dollars in are set forth in Table 4 below. See Exhibits 4 and 5 for
tax revenue that goes to the State of California) additional details.
is estimated to be approximately $12.1 million to
Table 4: Total Economic Impact in Los Angeles County from Hosting Super Bowl LVI
Total Economic Impact $234,320,669 $477,496,798
Total Tax Revenue in LA County $12,053,320 $22,470,450
Associated Gain in Annual Jobs 2,246 4,708
Qualitative Impacts
1. Benefits of Exposure
The aura and excitement around Super Bowls generate significant attention on television and social media
across the country and around the world. Average viewership of the last 10 Super Bowls was approximately
106.5 million.14 The cost of a 30-second television advertisement has more than doubled from $2.3 million
in 2002 to $5.6 million in 2021.15 In 2020, Super Bowl LIV generated 43.9 million total interactions across
Facebook, Instagram, and Twitter, and was the most social TV telecast over the past year.16
This widespread exposure of the entire Los Angeles region, including

the City of Inglewood, will feature aerial shots of SoFi Stadium, the
surrounding area, iconic beaches, venues, mountains, and more, with
scenes of sunshine and 70-degree weather in the middle of winter, which,
as in the past, will prompt thousands of viewers to book future vacations
in the Los Angeles region and/or in the City of Inglewood.
9
2. Benefits of Philanthropy and Community Service Efforts
The National Football League and its regional hosting partners have made noteworthy efforts to inspire
positive change in surrounding communities through numerous charity and community service events.
Details about some of these actions are noted below:
• The Super Bowl LVI Business Connect program identified and supports 225 regional minority, woman,
LGBTQ+, and veteran-owned businesses through professional development, networking, and contract
opportunities. Of that, 65 LA County communities were represented, and 26 of the businesses selected
are based in the City of Inglewood. These businesses are profiled in the NFL Resource Guide that will
be shared with other regional companies looking to identify regional diverse suppliers.
• The Super Bowl LVI Legacy Program—Champions Live Here— recognizes 56 “unsung hero” grassroots
organizations and nonprofits that are making a transformative impact in underserved communities
across the Los Angeles region. Funding for this program —which included grant assistance and a
professionally produced marketing video for each organization—was provided by the NFL Foundation,
the LA84 Foundation and the Los Angeles Super Bowl Host Committee.
• The Super Bowl LVI Teammate program will identify and hire 7,000 local residents to help put on some
of the official events, including the Super Bowl Experience, Opening Night and Gameday. Additionally,
over 1,000 local residents will volunteer to be part of the airport and hotel greeting program.
• Moreover, there are various grants, volunteer events, and other programs put on by the NFL, the host
committee, and/or regional communities to support and strengthen ties within cities and neighborhoods
in LA County. See Exhibit 6 for a list of potential NFL community service activities and initiatives.
The NFL also has established Super Bowl LVI social responsibility priorities:17
• Inspire Change—Digital Divide Huddle Legacy
• Domestic Violence and Sexual Assault Support— Unsung Heroes Luncheon
• Character Education and Mental Health— Character Playbook
• Youth Health and Wellness—PLAY 60 and Special Olympics
• Celebrating Player Causes—Walter Payton NFL Man of the Year
• Honoring Our Military—Salute to Service
• Anti Sex Trafficking Support—through grant funding
• Homelessness Support—through grant funding
10
ANALYSIS OF IMPACTS ON
CITY OF INGLEWOOD
Background
…Hollywood Park, anchored by our iconic SoFi Stadium
home, will not only redefine the City of Inglewood, it will
redefine the landscape of greater Los Angeles for the next
century and beyond.
—Dean Spanos, owner and Chairman of the Board, Los Angeles Chargers
Inglewood is centrally located in Los Angeles County—adjacent to Los Angeles International Airport,
circumscribed by Santa Monica and Beverly Hills to the North and West, Hollywood, Pasadena, and Downtown
Los Angeles to the North and East, the South Bay Beach Cities and Long Beach to the South, and parts of
Orange County, including Disneyland and Newport Beach slightly farther to the South. See Map 1 below.
approximately 25 acres of public parks, open space,

Map 1: Inglewood and Surrounding Areas pedestrian walkways, and bicycle paths; family and
fine dining; and state-of-the-art conference, event,
and meeting space.18 A rendition of the various parts
of Hollywood Park is shown in Map 2 below. The
site is expected to generate hundreds of millions of
dollars in new economic activity in Inglewood and
across the Los Angeles region. SoFi Stadium and/or
the YouTube Theater will host music concerts, the
Jimmy Kimmel LA Bowl game every year starting in
December 2021, the 2023 College Football Playoff
National Championship Game, WrestleMania in April
2023, candidate host city for the 2026 FIFA World
Cup, the 2028 Olympic and Paralympic Games,
and home games for the Los Angeles Rams and
Construction on SoFi Stadium, located in Inglewood’s Los Angeles Chargers. These events and countless
Hollywood Park complex, began in November 2016, others will provide long term benefits for Inglewood
and the stadium and surrounding area now provide businesses and residents as additional spending
a major new sports and leisure destination. Activities and tax revenues flow into the city. As noted above,
and amenities ultimately will include the 70,000-seat the SoFi Stadium and Hollywood Park project is
open air stadium (expandable up to 100,000 seats); expected to have a net positive fiscal impact of
a 6,000-seat performing arts venue; 780,000 square approximately $670 million in nominal dollars for
feet of office space; 890,000 square feet of retail the City of Inglewood’s General Fund during the 25-
space; 300 hotel rooms; 2,500 modern residences; year projection period.19
11
Map 2: Phases of Hollywood Park/SoFi Stadium and its Location within City of Inglewood
Inglewood
Inglewood is comprised of 36,000 households and There are approximately 400 businesses located in the
is home to 108,000 residents; from 2015 –2019, City of Inglewood that are within three miles of SoFi
median household income was $54,400. See Stadium. These entities include restaurants, nightlife
Exhibit 7 for additional demographic information and entertainment, lodging, convenience stores, and
about the City of Inglewood. Super Bowl LVI is a retail shops, and they will experience increases in
pivotal point on the timeline of major events at SoFi sales during the weeks around the Super Bowl, and
Stadium and will provide a refreshed foundation on the days and weeks associated with subsequent
and identity for Inglewood.20 events scheduled at SoFi Stadium. See Table 5 below
for a summary. Details are available at Exhibit 8.
Table 5: Number of Inglewood Businesses in Proximity to SoFi Stadium
DRIVING DISTANCE FROM SOFI STADIUM
TYPE OF BUSINESS WITHIN 1 MILE WITHIN 2 MILES WITHIN 3 MILES
(NUMBER OF BUSINESSES)
1. Restaurants 61 134 164

2. Nightlife/Entertainment 8 12 15
3. Lodging 13 39 43
4. Convenience Stores & Other Food/Drink 28 56 61
5. Shopping/Retail 24 84 117
6. Total 134 325 400
While Inglewood has a history of hosting events at the former

Hollywood Park Racetrack and at The Forum, none compare with the
magnitude or scope of events that will take place at SoFi Stadium.
12
Economic and Qualitative Impacts
To estimate the economic impact and benefits specific to Inglewood, we made the following assumptions
based on information applicable to Inglewood specifically and Super Bowls generally:
• Average nightly hotel room rate of $264.64 during Super Bowl week
• 75 percent of total Inglewood hotel occupancy will be attributable to
the Super Bowl during Super Bowl week
• Average daytime spending per-person per-day of $190

• 150,000 unique visitors to LA County, of which 6,700 will stay in Inglewood and 143,300 will
stay elsewhere in LA County, but will visit Inglewood and on at least one day of their trip
• 40 percent of the official Super Bowl related events will take place in Inglewood
(e.g., Opening Night, NFL Honors, and Gameday)
• 237,000 LA County, Non-Inglewood Residents will come to Inglewood for at least

one day and spend money during Super Bowl week
Based on these assumptions, we estimate that Inglewood will realize incremental economic gains of
approximately $52 million, tax revenues staying in the City of Inglewood may reach $1.8 million, and total
room nights will exceed 10,000; associated annual jobs added could approach 800.
(See Exhibits 9, 11 and 12 for additional details.)
More conservative assumptions are as follows:
• Average nightly hotel room rate of $212.34 during Super Bowl week
• 67 percent of total Inglewood hotel occupancy will be attributable to
the Super Bowl during Super Bowl week
• Average daytime spending per-person per-day of $105

• 100,000 unique visitors to LA County, of which 6,000 will stay in Inglewood
and 94,000 will stay outside of Inglewood elsewhere in LA County, but will
visit Inglewood and spend money there on at least one day of their trip
• 20 percent of Super Bowl related events will take place in Inglewood

• 128,000 LA County, Non-Inglewood Residents will come to Inglewood
for at least one day and spend money during Super Bowl week
These inputs suggest that at a minimum, Inglewood positive fiscal impact of approximately $670 million
will realize incremental economic gains from the during the 25-year projection period due to SoFi
Super Bowl presence greater than $23 million, Stadium, YouTube Theater, and Hollywood Park
tax revenue that stays in Inglewood of $900,000, capable of hosting world class events that bring in
and total room nights of approximately 9,000; thousands of visitors each time.21 A summary of key
associated annual jobs added likely will exceed 350. facts and figures expected for the City of Inglewood
See Exhibits 10–12 for additional details. As noted in connection with Super Bowl LVI are set forth below.
above, the City of Inglewood also will experience a
13
Estimated Inglewood Key Figures & Facts
from Super Bowl LVI
ESTIMATED INGLEWOOD QUANTITATIVE BENEFITS

TOTAL ECONOMIC IMPACT $23 million – $52 million
Local Tax Revenue $0.9 million – $1.8 million
Total Room Nights 9,000 – 10,000
Associated Gain in Annual Jobs 350 – 800
ESTIMATED INGLEWOOD QUALITATIVE BENEFITS

UNPARALLELED EXPOSURE
Average TV Viewership, Last 10 Super Bowls 106.5 million
Number of Social Media Interactions, 2020 Super Bowl 43.9 million
Cost of a 30-Second TV Ad, 2021 Super Bowl $5.6 million
PHILANTHROPY AND COMMUNITY SERVICE

NFL Green Program
• 8 to 10 projects including Passing of Golden Shovel (plant 56 trees at a park in Inglewood),
Community Garden Build project in Inglewood, and Harbor Cleanup with military veterans.
Super Bowl LVI Business Connect Program

• Identified and supports 225 regional minority, woman, LGBTQ+, and veteran-owned
businesses through professional development, networking, and contract opportunities
(65 LA County communities represented; 26 businesses located in City of Inglewood)
Youth Programs/Huddle Legacy Event

• Huddle Legacy Event in Inglewood will be a festival-style event to celebrate 15th anniversary
of NFL PLAY 60; will consist of fun activities for kids to both get them moving and intro-
duce them to community service opportunities.
• Various other youth actions/programs in and around Inglewood.
14
Inglewood also will benefit from This will be a festival-style event to celebrate the
television exposure during the Big 15th anniversary of NFL PLAY 60, centered around
Game and Opening Media Night. youth health, wellness, and community impact
with fun activities for kids to get them moving and
With the focus on SoFi Stadium, Inglewood also introducing them to ways that they can give back to
will benefit from television exposure during the Big their communities.23
Game and Opening Media Night. In addition, the
wide-reaching philanthropic and community service SoFi Stadium, technologically more
events and efforts of the NFL, Super Bowl Host advanced and modern than AT&T
Committee, Los Angeles County, and Inglewood will Stadium, and booked in advance
strengthen community bonds and directly benefit by two professional football teams
Inglewood-based businesses by a) bringing the with world class events to follow and
community closer together through these efforts the 6,000 seat YouTube Theater,
and b) attracting thousands of visitors. For example,
will produce even better results for
the NFL Green Program will consist of 8-10 projects
Inglewood.
between September 2020 and February 2021, and
it will include 1) the Passing of the Golden Shovel Perhaps the best example of the long-term
event where 56 trees are planted at Edward Vincent economic gains that will result from a major
Jr. Park in Inglewood, 2) Community Garden Build stadium in the City of Inglewood can be seen with
also in Inglewood at Queen Park, and 3) Harbor reference to AT&T Stadium in Arlington, Texas, just
Cleanup with Force Blue special operations military outside of Dallas. Completed in 2009, it has become
veterans. Other greening projects are expected widely known as one of the premiere venues in the
elsewhere in Inglewood and in nearby communities United States. According to the U.S. Census Bureau,
such as Watts, South LA, East LA, Westlake/Pico, revenue at retail trade and food services/drinking
and West Carson.22 places in Arlington increased significantly between
2007, before the stadium was completed, and 2012,
Youth programs from Super Bowl LVI will after completion. SoFi Stadium, technologically
strengthen community ties; these include 1) a key more advanced and modern than AT&T Stadium,
children’s event during Super Bowl Green Week and booked in advance by two professional football
(January 24 through 29) where thousands of teams with world class events to follow and the
books, sports equipment, school supplies, and 6,000 seat YouTube Theater, will produce even
games will be donated, distributed, and collected better results for Inglewood. Table 6 below provides
by local schoolchildren and given to schools and a summary of revenue in selected industries in
youth agencies throughout the LA region and 2) the City of Arlington in 2007 (before stadium
the Huddle Legacy Event on February 9, 2022 at completion), 2012 (after completion), and 2017.
Edward Vincent Park (Centinela Park) in Inglewood.
Table 6: Revenue by Selected Industries in Arlington, TX
CATEGORY 2007 2012 2017
(THOUSANDS OF DOLLARS)
(1) (2) (3) (4)
1. Retail Tradea $4,890,441 $5,419,650 $6,710,038
2. Food Services and Drinking Places b $547,093 $808,961 $1,089,661
Notes: aIncludes sales by store and nonstore establishments primarily engaged in retail trade.
b
Includes sales by establishments preparing meals, snacks, and beverages for immediate consumption.
Source: U.S. Census Bureau.
15
Case Studies of Similarly Situated Host Cities
Super Bowl hosts must be associated with an NFL team. Some games take place in major cities (e.g., New
Orleans) and some are in medium or smaller-sized cities within larger metropolitan areas. For example,
Super Bowl XLV (2011) was held in Arlington, TX, near Dallas; Super Bowl XLIX (2015) took place in Glendale,
AZ (in Maricopa County and part of the Phoenix-Mesa-Chandler MSA); and Super Bowl 50 (2016) was played
in Santa Clara, CA (adjacent to the San Francisco Bay Area). Like these three cities, Inglewood is a smaller
city within a larger metropolitan area (Inglewood represents approximately 1.1 percent of LA County in terms
of population). Accordingly, the experience in these similarly situated host cities is useful for understanding
the impacts of a Super Bowl in Inglewood’s new, state-of-the-art stadium.
1. Santa Clara, CA (San Francisco Bay Area)

On February 7, 2016, Super Bowl 50 was played at Sportsimpacts, an independent research firm
Levi’s Stadium in Santa Clara, CA. The City of Santa commissioned by the Super Bowl 50 Host Committee,
Clara is in Santa Clara County and the San Jose- found that hosting the Super Bowl produced a net
Sunnyvale-Santa Clara metro area, located about positive economic impact of at least $240 million
43 miles southeast of San Francisco. According to for the Bay Area. San Francisco benefited most with
estimates based on census data, Santa Clara (city) a 57 percent increase in revenue, while Santa Clara
has a population of approximately 130,400 (7 (host city) received approximately a 7.2 percent
percent of Santa Clara County and 3 percent of the increase. See Table 7 below.
San Francisco-Oakland-Berkeley metro area).24
Table 7: Estimated Increase in Net Revenue in the Bay Area from Super Bowl 5026
SHARE OF REVENUE ESTIMATED INCREASE

CITY/AREA (MILES TO VENUE) BENEFIT IN NET REVENUE1
(PERCENT) (DOLLARS)
(1) (2) (3)
1. San Francisco (43) 57.0% $136,800,000

2
2. Other Parts of Bay Area (22) 12.6% 30,200,000
3. San Jose (8) 12.3% 29,500,000
4. Santa Clara 7.2% 17,300,000
5. Areas Near SFO Airport (30) 7.1% 17,000,000
6. Oakland (38) 3.7% 8,900,000
7. Total 100.0% $240,000,000
Notes: 1 Calculated as share of revenue benefit (%) multiplied by net positive economic impact on Bay Area
($240 million).
2
Miles to venue distance here represents average mileage of two selected Bay Area cities (Hayward and Redwood City)
to Levi’s Stadium in Santa Clara.
16
We also note that according to the San Francisco contributions to Bay Area youth-serving nonprofits.
Controller’s Office, $6.6 million was brought in by There are numerous community service and other
minority-owned, women-owned, LGBT-owned, and events scheduled to take place in Inglewood that
disabled veteran-owned businesses from direct are associated with Super Bowl LVI. Accordingly,
contracts with the Host Committee and the NFL. Inglewood can expect to receive similar boosts and
Super Bowl 50 earned the title of “most giving” benefits resulting from community service-based
Super Bowl at the time through its $13 million in actions.
2. Glendale, AZ (Phoenix Metro Area)

On February 1, 2015, University of Phoenix Stadium Downtown Phoenix (approximately 15 miles from
(Glendale, AZ) hosted Super Bowl XLIX. The City of the host venue) benefited most from an increase in
Glendale is in Maricopa County and the Phoenix- spending year-over-year during that 11-day period.
Mesa-Chandler metro area. Glendale is located The City of Glendale experienced a $1.6 million
about 10 miles northwest of Phoenix. Glendale’s increase in visitor spending (143% increase from the
population is approximately 252,400 (6 percent 11-day period a year prior), and Downtown Phoenix
of Maricopa County and 5 percent of the Phoenix- had a $4.4 million increase in visitor spending (168%
Mesa-Chandler metro area).27 increase from the 11-day period a year prior). Both
areas also saw significant gains in overall spending
According to a post-event analysis conducted by the (visitor and resident): Glendale and Downtown
City of Glendale, visitor spending during an 11-day Phoenix gained $3.2 million and $8.0 million year-
period around Super Bowl XLIX was up 65 percent over-year, respectively. Other surrounding areas,
compared with spending during an 11-day period a including Phoenix Sky Harbor—Airport, Downtown
year before; overall spending (visitor and resident) Scottsdale, and Phoenix Open— Scottsdale also
increased by 26 percent. Furthermore, areas closest experienced significant spending increases. See
to the host venue, including Glendale (host city) and Table 8 below for additional details.
Table 8: Increase in Visitor and Overall Spending in Areas Around Glendale, AZ

During 11-Day Period in 2015 (Jan. 24 –Feb. 3) Compared with Previous Year 28
SPENDING IN SPENDING IN INCREASE IN INCREASE IN SHARE OF TOTAL

11-DAY PERIOD 11-DAY PERIOD SPENDING SPENDING INCREASE IN
CITY/AREA (MILES TO VENUE) IN 2014 IN 2015 ($) (%) SPENDING
(DOLLARS) (PERCENT)
(3)–(2) (4)÷(2)
(1) (2) (3) (4) (5) (6)
A. Visitor Spending
1. Glendale $1,112,207 $2,706,761 $1,594,554 143.4% 15.4%
2. Downtown Phoenix (15) 2,634,228 7,060,408 4,426,180 168.0% 42.6%
3. Phoenix Sky Harbor—Airport (18) 1,950,537 2,396,912 446,375 22.9% 4.3%
4. Downtown Scottsdale (27) 6,939,409 10,065,387 3,125,978 45.0% 30.1%
5. Phoenix Open-Scottsdale (31) 3,309,802 4,097,964 788,162 23.8% 7.6%
6. Total $15,946,183 $26,327,432 $10,381,249 65.1% 100.0%
B. All Spending (Visitor and Residents)

7. Glendale $5,318,115 $8,470,420 $3,152,305 59.3% 13.9%
8. Downtown Phoenix (15) 9,050,586 17,047,166 7,996,580 88.4% 35.2%
9. Phoenix Sky Harbor—Airport (18) 38,483,110 44,285,012 5,801,902 15.1% 25.6%
10. Downtown Scottsdale (27) 22,731,450 27,229,218 4,497,768 19.8% 19.8%
1 1. Phoenix Open-Scottsdale (31) 9,948,375 11,203,536 1,255,161 12.6% 5.5%
12. Total $85,531,636 $108,235,352 $22,703,716 26.5% 100.0%
Notes: Column 6 is calculated as Column 4 (entries for each city/area) divided by Line 6 of Column 4 (total year-over-
year increase for visitor spending) or Line 12 of Column 4 (total year-over-year increase for all spending).
17
Changes in sales tax revenues in the Super Bowl also experienced an increase in tax revenue during
year (2015) compared with the previous year also this comparison period (18 percent); areas closest
show the surge in spending. The Westgate part of to the stadium surged the most. Retail accounted
Glendale, which houses the stadium and surrounding for 8 to 17 percent of the increase; restaurants and
areas, experienced a 38 percent increase in tax bars accounted for 24 to 37 percent of the increase;
revenue in January and February of 2015 (months and all other categories were 33 to 59 percent of the
around the Super Bowl) compared with January increase. See Table 9 below for details
and February of 2014. The entire city of Glendale
Table 9: Increase in Sales Tax Revenue in Glendale, AZ

Two-Month Period in 2015 (Jan. – Feb.) Compared with Previous Year 29
SHARE OF
JAN & FEB JAN & FEB INCREASE IN INCREASE IN TOTAL INCREASE
CITY/AREA 2014 TAX REV. 2015 TAX REV. TAX REV. ($) TAX REV. (%) IN TAX REV.
(DOLLARS) (PERCENT)
(3)–(2) (4)÷(2)
(1) (2) (3) (4) (5) (6)
A. Glendale —Westgate Area (Around Venue)

1. Retail $514,618 $601,536 $86,918 16.9% 14.7%
2. Restaurant & Bar 490,271 669,296 179,025 36.5% 30.2%
3. Other 553,059 879,287 326,228 59.0% 55.1%
4. Total $1,557,948 $2,150,119 $592,171 38.0% 100.0%
B. Glendale — Entire City

5. Retail $11,689,582 $12,663,237 $973,655 8.3% 24.5%
6. Restaurant & Bar 2,632,641 3,270,364 637,723 24.2% 16.1%
7. Other 7,271,083 9,632,633 2,361,550 32.5% 59.4%
8. Total $21,593,306 $25,566,234 $3,972,928 18.4% 100.0%
Notes: While these are collections from February and March, sales tax collections represent sales activities for the previous month (i.e. these
represent January and February).
Column 6 is calculated as Column 4 (entries for each category) divided by Line 4 of Column 4 (total in Glendale —Westgate Area) or
Line 8 of Column 4 (total in Glendale—Entire City).
3. Arlington, TX (Dallas Metro Area)

On February 6, 2011, Super Bowl XLV took place events (147,000 out-of-state and 584,000 Texas
in AT&T Stadium in Arlington, Texas. The City of residents from outside the DFW metro area). The
Arlington is within Tarrant County and the Dallas- study also noted that 24,000 hotel rooms would be
Fort Worth-Arlington metropolitan statistical area booked for the NFL, spread among 12 North Texas
(“DFW metro area”) and is located approximately 20 cities; 17,000 NFL-credentialed support staff; and
miles west of Dallas. According to estimates based 4,600 media members for Super Bowl XLV.31
on 2010 census data, Arlington has a population
of approximately 395,500 (19 percent of Tarrant The Texas Comptroller undertook an analysis that
County and 5 percent of the DFW metro area). 30 concluded that 13 cities near AT&T Stadium would
gain tax revenues. According to the Comptroller,
A February 2010 study by Marketing Information Dallas stood to gain the most ($4.6 million gain in
Masters estimated that Super Bowl XLV would incremental tax revenue; 54% of total incremental
generate more than $600 million in economic gain), followed by Fort Worth ($1.3 million gain;
activity from both Texan and out-of-state visitor 16% of total), and Arlington ($1.1 million gain; 13%
spending. The expectation was that 731,000 people of total). See Table 10 on the next page for details.32
would visit North Texas for the game and related
18
Table 10: Projected Increase in Incremental Tax Revenue due to Super Bowl XLV 33
INCREMENTAL SHARE OF TOTAL

INCREASE IN TAX INCREMENTAL INCREASE
CITY REVENUE IN TAX REVENUE
(DOLLARS) (PERCENT)
(1) (2) (3)
1. Dallas $4,564,550 53.6%

2. Forth Worth 1,344,450 15.8%
3. Arlington (Host City) 1,070,235 12.6%
4. Grapevine 561,034 6.6%
5. Irving 329,658 3.9%
6. Addison 209,017 2.5%
7. Plano 137,750 1.6%
8. Farmers Branch 118,166 1.4%
9. Frisco 110,261 1.3%
10 Richardson 36,809 0.4%
11. Denton 16,276 0.2%
12. Grand Prairie 5,605 0.1%
13. Lewisville 4,838 0.1%
14. Total $8,508,649 100.0%
Unfortunately, a major winter storm, including sales tax revenues in February 2011 (compared with
severe wind chill readings at Cowboys Stadium, the previous year). Arlington gained 3.7 percent in
coincided with the week preceding Super Bowl February 2011 sales tax revenues compared with
XLV. Despite the weather-related obstacles, several February 2010. Table 11 below includes figures for
cities in the area experienced significant increases in Arlington and other nearby cities.
Table 11: Year-Over-Year Change in Sales Tax Revenue

February 2011 Compared with February 2010 34
CHANGE IN SALES
CITY TAX REVENUE
(PERCENT)
(1) (2)
1. Frisco 14.4%
2. Mesquite 13.6%
3. Carrollton 11.8%
4. Plano 7.5%
5. Garland 6.8%
6. Grand Prairie 6.5%
7. Forth Worth 5.0%
8. Grapevine 4.1%
9. McKinney 4.1%
10 Arlington (Host City) 3.7%
11. Dallas 2.9%
12. Irving -0.1%
19
4. Case Study Conclusions
Experiences in mid to smaller-sized cities within larger metropolitan areas that hosted Super Bowls provide
context for understanding the benefits Inglewood will experience:
• Santa Clara, CA received approximately 7 percent of the incremental net gain in economic activity
generated from hosting the Super Bowl in Santa Clara, CA (SF Bay area).35
• Glendale, AZ received approximately 14 to 15 percent of the incremental spending/tax gains associat-

ed with the Super Bowl in Glendale, AZ (Greater Phoenix area).36
• Arlington, TX was projected to receive more than 12 percent of the tax revenue benefits associated
with the Super Bowl at AT&T Stadium in Arlington, TX (Greater Dallas area).37
Based on these outcomes, mid to smaller-sized most likely model for LA County ($477.5 million in
host cities within a larger metropolitan area realized total output) suggests $52.5 million in economic
approximately 7 to 15 percent of the total gains from output benefits for Inglewood. This is consistent
hosting the Super Bowl. Multiplying the mid-point, with our independent estimates for Inglewood
i.e., 11 percent, by the lower end, overly conservative (details are set forth at Exhibit 12), which project
model for LA County ($234.3 million in total output) between $23.4 million and $51.7 million in total
suggests an economic benefit of $25.8 million economic output for the City of Inglewood.
specific to Inglewood. Multiplying 11 percent to the
COVID-19 PANDEMIC
The COVID-19 pandemic has had a detrimental effect and faced periodic closures and difficulties since
far and wide, including in the Los Angeles region. The March 2020. While there have been some signs of
tourism industry and small businesses throughout recovery in recent months, the pandemic has proven
Los Angeles County have seen significant declines to be unpredictable with volatile swings.
Hosting Super Bowl LVI in February 2022 represents a unique opportunity

for LA County and the City of Inglewood; an influx of visitor spending and
excitement around a world-class event like the Super Bowl could signify a
turning point that helps stimulate the regional economy, especially for small
businesses and industries that have been hard hit by the pandemic (e.g.,
restaurants and hospitality).
Although the recent resumption of in-person sporting is expected to have a tremendous positive impact
events generally has been positive, it is possible that on the LA region and in Inglewood, but it is difficult
lingering effects of the pandemic on willingness to determine exactly how much possible changes in
to travel and consumer behavior could adversely state, county, and/or city guidelines and mandates
impact what otherwise will be a spectacular and could affect the overall impact because the course
outstanding several weeks for Los Angeles County of the pandemic from now until Super Bowl LVI in
and the City of Inglewood. Overall, Super Bowl LVI February 2022 is unknown.
20
CONCLUSION
In conclusion, our models predict that as a result of Super Bowl LVI, Los Angeles County will realize up
to $477.5 million in new economic activity (output) and generate up to $22.5 million in additional tax
revenue that stays in LA County (separate from millions of dollars in additional tax revenue that will go to
the State of California); these economic gains are associated with an increase of up to 4,700 annual jobs.
Using the “most likely” estimates, the City of benefits with a new, ongoing source of revenue to
Inglewood is expected to realize up to $52 million the City of Inglewood’s General Fund, and Super
in total economic activity (output) and generate Bowl LVI will be the first in a “domino effect” where
close to $2 million in tax revenue that stays in Inglewood will begin to strengthen its reputation as
Inglewood from Super Bowl LVI alone; these total a powerhouse destination capable of hosting world
economic gains are associated with an increase in class events.
employment of up to 800 annual jobs. In addition,
numerous other major events already are scheduled Both Los Angeles County and the City of Inglewood
to take place in Inglewood at the Hollywood Park will receive extraordinary media exposure in the
Complex (SoFi Stadium and/or YouTube Theater) dead of winter that will encourage visits to Southern
in just the next few years, including music concerts, California from a national and international
the annual Jimmy Kimmel LA Bowl game starting in audience. Finally, numerous community service and
December 2021, the 2023 College Football Playoff philanthropic events (e.g., the NFL Green Program/
National Championship Game, WrestleMania in April Golden Shovel Event, Youth Programs like the
2023, candidate host city for the 2026 FIFA World Huddle Legacy Event, and Super Bowl LVI Business
Cup and the 2028 Olympic and Paralympic Games, Connect and Legacy Program to name a few) also
and home games for the Los Angeles Rams and Los will strengthen community ties and have positive
Angeles Chargers. Super Bowl LVI will set the stage impacts in LA County and the City of Inglewood.
for Inglewood to begin realizing substantial financial
21
About the Authors
Roy Weinstein is an economist and Managing Director at Micronomics, an economic

research and consulting firm based in Los Angeles, California. Mr. Weinstein has been
commissioned by the Tournament of Roses Committee to determine the economic
impact of the Rose Bowl Parade and Game on Los Angeles County and has been engaged
to conduct similar studies for the Grammys, the Emmys, the NBA All Star Game, the
X-Games, AEG, and the Special Olympics World Summer Games. Mr. Weinstein’s areas
of expertise include industrial organization, statistics, econometrics and the calculation
of economic damages. He has published articles relating to economics in numerous
professional journals and is a frequent speaker before professional associations and trade groups. Mr.
Weinstein received a Bachelor of Business Administration Degree cum laude with honors in economics from
City College New York and a Master of Arts Degree in economics from the University of Chicago. He is the
first recipient of the Career Achievement Award for professional success from the Business and Economics
Alumni Society of the Baruch School at City College New York.
Joe Hale is an economist and Senior Consultant at Micronomics. Mr. Hale has been
engaged in economic research and consulting for more than nine years. He has co-
authored several economic impact studies, including projected economic outcomes
from major sporting and entertainment events. In addition, he co-authored a study
that measured the costs of delays in adjudicating disputes when comparing court
cases with arbitration cases. Mr. Hale also manages various engagements involving
the determination of economic and financial impacts of wrongful conduct, including
cases relating to the value of intellectual property, labor and employment issues, and
antitrust disputes. Mr. Hale received Bachelor of Arts degrees in Economics and Geography/Environmental
Studies from the University of California, Los Angeles with honors.
Jeremy DeGracia is a Senior Consultant at Micronomics. He has over two decades

of experience in litigation and economic consulting. His areas of expertise include
company and industry analysis, intellectual property and antitrust economics,
damages theory, and business failure. Mr. De Gracia has conducted extensive research
in a variety of industries, including computer hardware and software, automobiles,
apparel, pharmaceuticals, and motion picture exhibition. He also manages the library
at Micronomics and participates in ongoing firm development initiatives.
22
About Micronomics
Micronomics is an economic research and consulting firm with offices in Los Angeles and Long Beach,
California. Founded in 1988, it specializes in the collection, tabulation and analysis of various types of
economic, financial and statistical data. Areas of expertise include industrial organization, antitrust, economic
impact studies, the valuation of intellectual property and the calculation of economic damages. Clients
include publicly and privately held businesses and government agencies. Industry experience includes sports
and entertainment, banking and financial services, pharmaceuticals, telecommunications, and computer
hardware and software.
About Exela
Micronomics is a subsidiary of Exela. Exela is one of the largest global providers of business process
automation. Exela integrates knowledge platforms and technology-enabled services, with proven processes
and industry expertise to provide an end-to-end delivery model, turning data into outcomes. Exela’s solutions
combine multi-industry and industry-specific enterprise information management platforms (deployed on
premise or in the cloud) with decades of experience. Exela manages data and automates mission-critical
business processes to aid in digital transformation. Exela has made substantial investments in its own IP and
industry leading secure operating centers so that it can meet the evolving needs of its clients and the markets
they serve. Exela utilizes a secure, cloud enabled global delivery model to serve over 3,500 clients, including
more than 60% of the Fortune® 100, across more than 50 countries. Exela provides solutions and services
with approximately 22,000 employees at nearly 1,200 onsite client facilities and through approximately 150
delivery centers strategically located throughout the Americas, Europe, and Asia.
23
References
1
“Super Bowl LV Draws Nearly 92 Million TV Viewers,” Nielsen press release, February 9, 2021
(https://www.nielsen.com/us/en/press-releases/2021/super-bowl-lv-draws-nearly-92-million-tv-viewers/).
Between 2012 and 2021, average viewership (i.e., number of persons aged two and older) for each Super Bowl was
approximately 111.3 million, 108.7 million, 112.2 million, 114.4 million, 111.9 million, 111.3 million, 103.5 million, 98.5 million,
101.3 million, and 92 million (preliminary figure), respectively.
2
Recent Super Bowls in Minneapolis and Atlanta had approximately 125,000 to 150,000 out-of-state visitors. See Roper, Eric,
“A Million Super Bowl Visitors or 125K? Depends Whom You Count,” Star Tribune, January 24, 2018 (https://www.startribune.
com/a-million-super-bowl-visitors-estimate-includes-many-minnesotans/470777133/) and Aldridge, Donesha, “Here’s How
Many People Attended Super Bowl Events in Atlanta,” 11 Alive, February 11, 2019 (https://www.11alive.com/article/sports/nfl/
superbowl/heres-how-many-people-attended-super-bowl-events-in-atlanta/85-423abbf1-5bf2-42ff-b0b9-9c187a061ae2).
3
Memorandum Re: Fiscal Impacts of the City of Champions Revitalization Project in the City of Inglewood, February 18, 2015.
4
5
Bonsignore, Vincent, “Super Bowl 2021 Awarded to Los Angeles,” Daily News, May 24, 2016
(https://www.dailynews.com/2016/05/24/super-bowl-2021-awarded-to-los-angeles/).
6
“LA’s Super Bowl Pushed Back to 2022,” NBC Los Angeles, May 23, 2017
(https://www.nbclosangeles.com/news/sports/super-bowl-2021-los-angeles-tampa/16060/).
7
“LA84 Foundation and the Legacy of the 1984 Olympics,” Southern California Grantmakers, July 31, 2014
(https://www.socalgrantmakers.org/news/la84-foundation-and-legacy-1984-olympics).
“LA84 Celebrates 30th Year with More Than $1.68 Million in Grants,” LA84 Foundation website, January 22, 2015
(http://la84.org/la84-celebrates-30th-year-1-68-million-grants/).
8
“NFL History – Super Bowl Winners,” ESPN website (http://www.espn.com/nfl/superbowl/history/winners).
9
Milton Friedman, A Theory of the Consumption Function, Princeton University Press, 1957. See, also George J. Stigler, “The
Early History of Empirical Studies of Consumer Behavior,” The Journal of Political Economy,” LXII (April 1954), pp. 95–113.
10
Northeastern Pennsylvania Alliance, “About IMPLAN.”
11
http://www.implan.com/.
12
https://www.implan.com/case-studies/harboring-tourism/.
13
http://www.implan.com/.
14
“Super Bowl LV Draws Nearly 92 Million TV Viewers,” Nielsen press release, February 9, 2021
(https://www.nielsen.com/us/en/press-releases/2021/super-bowl-lv-draws-nearly-92-million-tv-viewers/).
Between 2012 and 2021, average viewership (i.e., number of persons aged two and older) for each Super Bowl was
approximately 111.3 million, 108.7 million, 112.2 million, 114.4 million, 111.9 million, 111.3 million, 103.5 million, 98.5 million,
101.3 million, and 92 million (preliminary figure), respectively.
15
“Super Bowl Average Costs of a 30-Second Television Advertisement from 2002 to 2021 (in Million U.S. Dollars),” Nielsen
data aggregated by Statista.
16
“Super Bowl LIV Draws Nearly 100 Million TV Viewers, 44 Million Social Media Interactions,” Nielsen press release, February 3,
2020 (https://www.nielsen.com/us/en/press-releases/2020/super-bowl-liv-draws-nearly-100-million-tv-viewers-44-million-
social-media-interactions/).
17
SBLVI Community Planning Meeting, Tuesday, August 17, 2021.
18
“Background —The Project,” LA Stadium & Entertainment District at Hollywood Park (http://lastadiumathp.com/background/).
LA Stadium & Entertainment District at Hollywood Park (http://lastadiumathp.com/).
19
20
“About the City,” City of Inglewood website (https://www.cityofinglewood.org/27/City-Hall).
21
24
22
23
24
Santa Clara, CA population: 130,365. See “QuickFacts —Santa Clara city, California,” U.S. Census Bureau website
(https://www.census.gov/quickfacts/santaclaracitycalifornia).
Santa Clara County population: 1,927,852. See “QuickFacts —Santa Clara County, California,” U.S. Census Bureau website
(https://www.census.gov/quickfacts/santaclaracountycalifornia).
San Francisco-Oakland-Berkeley Metropolitan Area population: 4,731,803. See “Annual Estimates of the Resident Population for
Metropolitan Statistical Areas in the United States and Puerto Rico: April 1, 2010 to July 1, 2019,” U.S. Census Bureau data table.
25
“Study: Super Bowl 50 Brought $240 Million Boost to Bay Area Economy,” Levi’s Stadium website, August 15, 2016
and Google Maps.
26
and Google Maps.
27
Glendale, AZ population: 252,381. See “QuickFacts —Glendale city, Arizona,” U.S. Census Bureau website
(https://www.census.gov/quickfacts/fact/table/glendalecityarizona/PST045219).
Maricopa County population: 4,485,414. See “Top 10 Most Populous Counties, 2019,” U.S. Census Bureau.
Phoenix-Mesa-Chandler Metropolitan Area population: 4,948,203. See “Top 10 Most Populous Metropolitan Areas, 2019,”
U.S. Census Bureau.
28
“Super Bowl XLIX, Post Event Analysis,” City of Glendale, October 8, 2015, Appendix C, p. 29.
29
“Super Bowl XLIX, Post Event Analysis,” City of Glendale, October 8, 2015, Appendix D, p. 33.
30
Arlington, TX population: 395,477. See “Arlington,” Texas Demographics by Cubit website (https://www.texas-demographics.
com/arlington-demographics).
Tarrant County population: 2,102,515. See “QuickFacts —Tarrant County, Texas,” U.S. Census Bureau website (https://www.
census.gov/quickfacts/tarrantcountytexas).
Dallas-Fort Worth-Arlington Metropolitan Area population: 7,573,136. See “Top 10 Most Populous Metropolitan Areas, 2019,”
U.S. Census Bureau.
31
“State Kicking in $31M for Game,” Dallas Morning News, March 13, 2010.
32
33
34
Mosier, Jeff, “Sales Tax Tally Fails to Dazzle,” Dallas Morning News, April 7, 2011.
35
and Google Maps.
36
“Super Bowl XLIX, Post Event Analysis,” City of Glendale, October 8, 2015, Appendix C, p. 29.
37
25
Appendix
26
EXHIBIT 1
ESTIMATED ECONOMIC IMPACT OF SUPER BOWLS (1989 - 2020)
Year Super Bowl Location Venue Economic Impact
1. 1989 XXIII Miami, FL Hard Rock Stadium $269 million 1
2. 1990 XXIV New Orleans, LA Mercedes-Benz Superdome $404 million 1
3. 1991 XXV Tampa, FL Tampa Stadium $183 million 1
4. 1992 XXVI Minneapolis, MN Hubert Humphrey Metrodome $176 million 1
5. 1993 XXVII Pasadena, CA Rose Bowl Stadium $253 million 1
6. 1994 XXVIII Atlanta, GA Georgia Dome $183 million 1
$166 million 2
7. 1995 XXIX Miami, FL Hard Rock Stadium $456 million 1
$365 million 2
8. 1996 XXX Tempe, AZ Sun Devil Stadium $360 million 1
9. 1997 XXXI New Orleans, LA Mercedes-Benz Superdome $250 million 1
10. 1998 XXXII San Diego, CA Qualcomm Stadium $363 million 1,*
$295 million 2
11. 1999 XXXIII Miami, FL Hard Rock Stadium $440 million 1
$393 million 2
12. 2000 XXXIV Atlanta, GA Georgia Dome $341 million 1
$410 million 2
$292 million 2
13. 2001 XXXV Tampa, FL Raymond James Stadium $306 million 1
14. 2002 XXXVI New Orleans, LA Mercedes-Benz Superdome $346 million 1
15. 2003 XXXVII San Diego, CA Qualcomm Stadium $347 million 1,*
$375 million 2
16. 2004 XXXVIII Houston, TX NRG Stadium $357 million 1
17. 2005 XXXIX Jacksonville, FL AllTel Stadium $317 million 1
18. 2006 XL Detroit, MI Ford Field $279 million 1
19. 2007 XLI Miami, FL Hard Rock Stadium $463 million 1
20. 2008 XLII Glendale, AZ University of Phoenix Stadium $350 million 1
$218 million 3,*
$500 million 3
21. 2009 XLIII Tampa, FL Raymond James Stadium $150 million 4,*
22. 2010 XLIV Miami, FL Hard Rock Stadium $333 million 5
23. 2011 XLV Arlington, TX Cowboys Stadium $612 million 6
24. 2012 XLVI Indianapolis, IN Lucas Oil Stadium $377 million 7
25. 2013 XLVII New Orleans, LA Mercedes-Benz Superdome $480 million 8
26. 2014 XLVIII East Rutherford, NJ MetLife Stadium $194 million 9,*
$500 million 9
27. 2015 XLIX Glendale, AZ University of Phoenix Stadium $295 million 3,*
$720 million 3
28. 2016 50 Santa Clara, CA Levi's Stadium $220 million 10,*
$350 million 10
29. 2017 LI Houston, TX NRG Stadium $347 million 11
30. 2018 LII Minneapolis, MN U.S. Bank Stadium $343 million 12
31. 2019 LIII Atlanta, GA Mercedes-Benz Stadium $200 million 13
$400 million 14
32. 2020 LIV Miami, FL Hard Rock Stadium $572 million 15
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EXHIBIT 1
ESTIMATED ECONOMIC IMPACT OF SUPER BOWLS (1989 - 2020)
Note: * Direct impacts only.
Sources: 1 Hicks, Michael J., "The Economic Impact of the Super Bowl in Indianapolis," Ball State University,
March 2008, p. 2.
This study aggregated economic impact estimates from the following sources:
Coates and Humphreys; UCLA/LA Sports Council; PricewaterhouseCoopers; Depken and
Wilson; Rishe; Miami Convention and Visitors Bureau; and San Diego Citizen's Task Force.
2
Matheson, Victor and Robert Baade, "Padding Required: Assessing the Economic Impact of the
Super Bowl," September 2004.
3
Corbett, Peter, "Report: Super Bowl lifted Valley economy by $720 million," AZ Central, June 23, 2015.
4
"Study: Economy lessens Super Bowl economic impact," Tampa Bay Business Journal, January 21, 2009.
5
Sherman, Amy, "Dolphins lobbyist says Super Bowl L is a '$500 million economic impact' to Florida,"
Politifact Florida, March 14, 2013.
6
"Super Bowl committee: Study estimates $612M economic impact," Dallas Business Journal,
March 12, 2010.
7
"2012 Economic Impact of Tourism in Indiana - Methodology, Metrics and Evaluation,"
Rockport Analytics, December 2013, pp. 4 and 10.
8
"UNO Study Calculates $480M Economic Impact for Super Bowl XLVII," New Orleans
Saints Website, April 18, 2013.
9
Jasthi, Sreekar, "Super Bowl XLVIII Numbers That May Surprise You," Nerd Wallet, January 27, 2014.
10
Strugatch, Warren, "Super Bowl 50 Produces $350M Economic Impact," Chief Executive,
February 8, 2016.
11
McGill, Kenneth and Jon Gray, "The Economic Impact of Super Bowl LI on Greater Houston,"
Rockport Analytics, May 2017.
12
McGill, Kenneth, "Pre-Event Estimate of the Economic Impact of Super Bowl LII on Minneapolis-St. Paul,"
Rockport Analytics, April 2016.
13
Moss, Wes, "Wes Moss: GDP of Atlanta's Super Bowl," The Atlanta Journal-Constitution,
March 5, 2020.
14
"Super Bowl LIII: Region, State to Benefit from $400 Million Projected Impact," Metro Atlanta
Chamber website, May 26, 2016.
15
"Economic Impact Report Released for Super Bowl LIV," Sports Destination Management,
September 29, 2020.
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EXHIBIT 2
DIRECT IMPACTS - ESTIMATED INCREASE IN SPENDING AND TAX REVENUE IN LA COUNTY
GENERATED BY SUPER BOWL LVI VISITORS IN FEBRUARY 2022
HIGHER-END MODEL
A. Visitor Spending on Lodging

1. 150,000 Additional Number of Out-of-Town Visitors for Super Bowl
1
2. 3 Average of Three Night Stay
3. 2 Average of Two Visitors per Hotel Room 1
4. 225,000 Total Room Nights [Line 1 x Line 2 / Line 3]
5. $195.40 Projected Average Daily Rate ("ADR") in LA County in 2022, no major event 2
6. $397.00 ADR in LA County for 60,000 Room Nights Contracted for Super Bowl 3
7. 69.5% Expected Increase to ADR in LA County for Remaining Non-Contracted
Room Nights during Super Bowl Week 4
8. $331.20 Projected ADR in LA County for Remaining Non-Contracted Room Nights [Line 5 x (Line 7 + 1)]
during Super Bowl Week
9. $348.75 Overall Projected ADR in LA County during Super Bowl Week (Weighted Average) 5
10. $78,468,750 Visitor Spending on Lodging due to Super Bowl [Line 4 x Line 9]
11. 14% Transient Occupancy Tax in LA County 6
12. $10,985,625 Direct Tax Revenue from Visitor Spending on Lodging due to Super Bowl [Line 10 x Line 11]
B. Visitor Daytime Spending

13. $300 Average Daytime Spending Per Person Per Day 7
14. 4 Average of Four Day Stay
15. $1,200 Daytime Spending Per Person [Line 13 x Line 14]
16. $180,000,000 Visitor Daytime Spending due to Super Bowl [Line 1 x Line 15]
8
17. 75% Estimated Share of Daytime Spending Subject to Sales & Use Tax
9
18. 9.84% Approximate Sales & Use Tax Rate in LA County
19. 39% Estimated Amount of Sales & Use Tax that Stays in LA County 10
20. $5,180,760 Direct Tax Revenue that Stays in LA County, from Visitor Daytime Spending [Lines 16 x 17 x 18 x 19]
due to Super Bowl
C. Total
21. $258,468,750 Visitor Spending due to Super Bowl [Line 10 + Line 16]
22. $16,166,385 Direct Tax Revenue that Stays in LA County due to Super Bowl [Line 12 + Line 20]
Notes/Sources: Model is intended to measure spending from visitors that is taxable.

Daytime spending represents total spending less lodging; this category includes spending on food and beverage,
transportation, shopping, other entertainment, etc.; excludes cost of tickets for Super Bowl or other NFL-related events.
1
Data from the 2020 Super Bowl in Miami indicated 3.32 as the average number of nights stayed by spectators
and accompanying party (average party size of 3.03). See:
"Miami Super Bowl Provided Economic Stimulus to South Florida," August 26, 2020
(https://www.prnewswire.com/news-releases/miami-super-bowl-provided-economic-stimulus-to-south-florida-301119241.html).
2
Assuming no major event, ADR in LA County in 2022 is forecasted based on ADR in LA County in 2019 ($180.39) and
a compound annual growth rate from 2011 through 2019 of 2.7 percent (calculated based on $145.74 ADR in LA County
in 2011 and $180.39 ADR in LA County in 2019). See:
YTD 2019 Lodging Performance, L.A. County & Custom Regions, Los Angeles Tourism & Convention Board (Using STR data), p. 2.
Southern California Lodging Forecast, Visitor Industry Outlook Conference, CBRE, October 18, 2016, p. 14.
3
$397 ADR for 60,000 contracted room nights provided by Los Angeles Sports & Entertainment Commission (LASEC).
4
69.5 percent increase is calculated as the average of 1) increase to ADR in LA County from 2022 Super Bowl contracted
rooms ($397) over projected ADR in LA County in 2022 assuming no major event ($195.40), which equals 103 percent, and
2) increase to ADR in LA County from 2018 NBA All-Star contracted rooms ($304.44) over forecasted ADR in LA County
in 2018 assuming no major event ($223.40), which equals 36 percent. All else equal, Super Bowls can lead to substantial
increases in ADRs. The overall projected increase to ADR from the Super Bowl may end up being conservative. See:
Line 6 above and Footnote 3 above.
Line 5 above for projected ADR in LA County in 2022 assuming no major event.
Information from LASEC regarding NBA All-Star Game 2018, Totals and Peak, Hotel Data ($304.44).
Southern California Lodging Forecast, Visitor Industry Outlook Conference, CBRE, October 18, 2016, p. 14 for information used to
project 2018 ADR assuming no major event.
5
Weighted average is calculated as follows:
(60,000 contracted rooms * $397 ADR + 165,000 non-contracted rooms * $331.20 ADR) ÷ 225,000 rooms = $348.75 total ADR.
6
14 percent is used since that is the transient occupancy tax (TOT) rate in the cities of Los Angeles and Inglewood. TOT rates may
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EXHIBIT 2
HIGHER-END MODEL
vary in other cities throughout LA County. See: Transient Occupancy Tax Requirements, LA City website
(https://finance.lacity.org/transient-occupancy-tax-requirements) and Guide to Transient Occupancy Tax,
City of Inglewood - Finance Department, p. 3.
7
Using the length-of-stay inputs (4 days; 3 nights; 2 people per room) and 2018 LA tourism spending figures published by
the Los Angeles Tourism & Convention Board, it is calculated that on average, overnight tourists spent approximately
$105 per person per day in daytime spending. See:
Los Angeles 2018 Tourism Quick Facts, Los Angeles Tourism & Convention Board.
Super Bowl studies have shown that Super Bowl visitors spend significantly more money than average tourists.
For example, studies of the 2017 and 2018 Super Bowls in Houston and Minneapolis, respectively, found that Super
Bowl visitors spent $502 per day on average in Greater Houston while typical Texas Tourism spending was $130 per day
(which equates to an increase of 286%), and Super Bowl visitors spent $608 per day in the Minneapolis/St. Paul (MSP)
metro area compared with typical MSP tourism spending of $124 per person per day (which equates to an increase of 390%). See:
"The Economic Impact of Super Bowl LI on Greater Houston," Rockport Analytics, May 2017.
"The Economic Impact of Super Bowl LII on Minneapolis & Minnesota," Rockport Analytics, May 2018.
It would be reasonable and conservative to apply the lower end increase described above (286%, or a 3.86 multiplier) to $105 (average
daytime spending per person per day by 2018 LA overnight tourists) to estimate average out-of-town Super Bowl visitor daytime spending,
but this model takes an even more conservative approach and only applies a 186% increase (or a 2.86 multiplier), which equals daytime
spending per person per day of $300.
A recent study of the 2020 Super Bowl in Miami found that average spending per party-day by spectators was $1,781.
This roughly works out to $457 daytime spending per person per day after factoring in average party size (3.03), applying
the LA County contracted ADR during Super Bowl LVI ($397), and assuming parties evenly split the daily lodging cost.
The $300 daytime spending per person per day estimate used in our model is significantly less than the $457 daytime spending
per person per day calculated from the 2020 Miami Super Bowl described above. See:
8
A portion of daytime spending likely is not subject to sales/use tax. One example is entertainment tickets (e.g. movie theaters or
amusement parks). According to economic impact studies of two recent Super Bowls, entertainment accounts for approximately
13% to 29% of total spending less lodging. Therefore, it is assumed that 25% of daytime spending is not subject to sales/use tax.
9
9.84% is the average sales/use tax rate in Inglewood (10%) and the following seven cities in LA County: Los Angeles City (9.5%),
Santa Monica (10.25%), Hawthorne (10.25%), Culver City (10.25%), Beverly Hills (9.5%), Marina Del Rey (9.5%), and
Mar Vista (9.5%). See:
California City & County Sales & Use Tax Rates (Effective April 1, 2021) (https://www.cdtfa.ca.gov/taxes-and-fees/rates.aspx).
10
The average sales/use tax rate in Inglewood and surrounding cities is 9.84%. Approximately 6% goes to the State of California.
This leaves an estimated 3.84 percent for LA County, or roughly 39 percent of the total
(3.84% [LA County] ÷ 9.84% [total] = 39% of the total sales/use tax stays in LA County). See, for example:
"All About California Sales Tax," Smart Asset website, March 18, 2021 (https://smartasset.com/taxes/california-sales-tax).
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EXHIBIT 3
LOWER-END MODEL
A. Visitor Spending on Lodging

1. 100,000 Additional Number of Out-of-Town Visitors for Super Bowl
2. 3 Average of Three Night Stay 1
3. 2 Average of Two Visitors per Hotel Room 1
4. 150,000 Total Room Nights [Line 1 x Line 2 / Line 3]
5. $195.40 Projected Average Daily Rate ("ADR") in LA County in 2022, no major event 2
6. $397 ADR in LA County for 60,000 Room Nights Contracted for Super Bowl 3
7. 36% Expected Increase to ADR in LA County for Remaining Non-Contracted
Room Nights during Super Bowl Week 4
8. $265.74 Projected ADR in LA County for Remaining Non-Contracted Room Nights [Line 5 x (Line 7 + 1)]
during Super Bowl Week
9. $318.24 Overall Projected ADR in LA County during Super Bowl Week (Weighted Average) 5
10. $47,736,000 Visitor Spending on Lodging due to Super Bowl [Line 4 x Line 9]
11. 14% Transient Occupancy Tax in LA County 6
12. $6,683,040 Direct Tax Revenue from Visitor Spending on Lodging due to Super Bowl [Line 10 x Line 11]
B. Visitor Daytime Spending

15. $800 Daytime Spending Per Person [Line 13 x Line 14]
16. $80,000,000 Visitor Daytime Spending due to Super Bowl [Line 1 x Line 15]
17. 75% Estimated Share of Daytime Spending Subject to Sales & Use Tax 8
18. 9.84% Approximate Sales & Use Tax Rate in LA County 9
19. 39% Estimated Amount of Sales & Use Tax that Stays in LA County 10
20. $2,302,560 Direct Tax Revenue that Stays in LA County, from Visitor Daytime Spending [Lines 16 x 17 x 18 x 19]
due to Super Bowl
C. Total
21. $127,736,000 Visitor Spending due to Super Bowl [Line 10 + Line 16]
22. $8,985,600 Direct Tax Revenue that Stays in LA County due to Super Bowl [Line 12 + Line 20]
Notes/Sources: Model is intended to measure spending from visitors that is taxable.

1
2
Assuming no major event, ADR in LA County in 2022 is forecasted based on ADR in LA County in 2019 ($180.39) and
a compound annual growth rate from 2011 through 2019 of 2.7 percent (calculated based on $145.74 ADR in LA County
in 2011 and $180.39 ADR in LA County in 2019). See:
3
$397 ADR for 60,000 contracted room nights provided by Los Angeles Sports & Entertainment Commission (LASEC).
4
36 percent is calculated as the increase to ADR in LA County from 2018 NBA All-Star contracted rooms ($304.44) over
forecasted ADR in LA County in 2018 assuming no major event ($223.40). All else equal, Super Bowls can lead to substantial
increases in ADRs. The projected increase to ADR from the Super Bowl may end up being conservative. See:
5
Weighted average is calculated as follows:
(60,000 contracted rooms * $397 ADR + 90,000 non-contracted rooms * $265.74 ADR) ÷ 150,000 rooms = $318.24 total ADR.
6
14 percent is used since that is the transient occupancy tax (TOT) rate in the cities of Los Angeles and Inglewood. TOT rates may
vary in other cities throughout LA County. See: Transient Occupancy Tax Requirements, LA City website
(https://finance.lacity.org/transient-occupancy-tax-requirements) and Guide to Transient Occupancy Tax,
City of Inglewood - Finance Department, p. 3.
7
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EXHIBIT 3
LOWER-END MODEL
but this model takes an even more conservative approach and applies only about one-third of this conservative increase, i.e. a 95% increase
(or a 1.95 multiplier), which equals daytime spending per person per day of $200.
8
9
9.84% is the average sales/use tax rate in Inglewood (10%) and the following seven cities in LA County: Los Angeles City (9.5%),
Santa Monica (10.25%), Hawthorne (10.25%), Culver City (10.25%), Beverly Hills (9.5%), Marina Del Rey (9.5%), and
Mar Vista (9.5%). See:
California City & County Sales & Use Tax Rates (Effective April 1, 2021) (https://www.cdtfa.ca.gov/taxes-and-fees/rates.aspx).
10
The average sales/use tax rate in Inglewood and surrounding cities is 9.84%. Approximately 6% goes to the State of California.
This leaves an estimated 3.84 percent for LA County, or roughly 39 percent of the total
(3.84% [LA County] ÷ 9.84% [total] = 39% of the total sales/use tax stays in LA County). See, for example:
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EXHIBIT 4
TOTAL IMPACTS - ESTIMATED ECONOMIC OUTPUT AND
TAX REVENUE THAT STAYS IN LA COUNTY
Economic Impact Tax Revenue that Stays in LA County

Direct Output Indirect and
(Visitor Induced Estimated
Description Spending) Output Total Output Direct Secondary * Total
(Dollars)
(2) + (3) (5) + (6)
(1) (2) (3) (4) (5) (6) (7)
1. Higher-End Model $258,468,750 $219,028,048 $477,496,798 $16,166,385 $6,304,065 $22,470,450

2. Lower-End Model 127,736,000 106,584,669 234,320,669 8,985,600 3,067,720 12,053,320
3. Average $193,102,375 $162,806,359 $355,908,734 $12,575,993 $4,685,893 $17,261,885
Notes: According to IMPLAN, output represents the value of industry production.

In IMPLAN these are annual production estimates for the year of the data
set and are in producer prices. As an example, in the manufacturing sector,
output would be sales plus or minus change in inventory.
In IMPLAN, additional spending (i.e. lodging and daytime spending, excluding
event tickets) is the direct output.
Indirect output is an estimate of secondary increases in spending on goods and
services by firms that experience direct gains.
Induced output is an estimate of secondary increases in spending by households
containing employees of firms that experienced direct and indirect gains.
* It is assumed that 75 percent of secondary (indirect and induced) spending/output is subject
to sales and use taxes (approximately 9.84% in LA County), which is the same rate used for
daytime spending. It is also assumed that approximately 39% of sales and use tax revenue
stays in LA County. The remaining 61% goes to the State of California, and those amounts are not
included in these calculations. See Exhibits 2-3 for additional details.
Sources: Exhibits 2-3 and IMPLAN Software.
Micronomics 33
EXHIBIT 5
TOTAL IMPACTS - ESTIMATED ECONOMIC OUTPUT AND OTHER GAINS IN LA COUNTY
Variables Economic Impact and Other Gains

Daytime
Out-of- Spending Avg. Hotel Associated
Town Per Person Room Rate Total Total Gain in
Description Visitors Per Day per Night Total Output1 Labor Income2 Value Added3 Annual Jobs4
(Count) (Dollars) (Count)
(1) (2) (3) (4) (5) (6) (7) (8)
1. Higher-End Model 150,000 $300 $348.75 $477,496,798 $215,277,684 $300,618,176 4,708

2. Lower-End Model 100,000 200 318.24 234,320,669 104,543,490 147,987,074 2,246
3. Average 125,000 $250 $333.50 $355,908,734 $159,910,587 $224,302,625 3,477
Notes: 1 According to IMPLAN, output represents the value of industry production.

2
IMPLAN defines this as all forms of employment income, including employee
compensation (wages and benefits) and proprietor income.
3
IMPLAN defines this as the aggregation of employee compensation, proprietor
income, other property income (e.g. corporate profits, rent, interest), and taxes on
production and imports net of subsidy (excludes payroll taxes and corporate income
tax; includes sales taxes, excise taxes, fees, fines, licenses, and property tax).
4
IMPLAN defines this as annual average full-time/part-time/seasonal jobs.
This includes both wage and salary workers and proprietors.
Another way to interpret this is additional jobs (full/part/seasonal) that will
last one year, stemming from hosting the Super Bowl in 2022.
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EXHIBIT 6
NATIONAL FOOTBALL LEAGUE
POTENTIAL COMMUNITY SERVICE ACTIVITIES AND INITIATIVES
Event/Initiative Description
(1) (2)
1. Inspire Change Initiative to combat systemic racism through education, economic

advancement, improvement in community-police relations, and
criminal justice reform; since its launch in 2018, Inspire Change has
provided $95 million to various programs as part of the NFL's 10-
year, $250 million commitment.
2. Tampa 55 $2 million investment by the NFL and Tampa Bay Super Bowl Host
Committee to promote early childhood education, combat food
insecurity, encourage social justice initiatives, and engage in other
community development projects.
3. Partnership with United Formed in 1973, it makes possible the participation of the NFL and
Way its players in community service projects, especially those that
encourage the mental and physical fitness of children.
4. Various grants Hundreds of grants provided by the NFL Foundation to support

philanthropic, social justice, and youth fitness efforts by current and
former NFL players.
5. InSideOut Initiative Supported by the NFL Foundation, it focuses on the coaching and
character development of female and male student-athletes in all
education-based sports.
6. Character Playbook Digital social and educational program supported by the NFL
Foundation.
7. 306 Digital educational program on African American history sponsored

by the NFL through the Inspire Change initiative.
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EXHIBIT 6
(1) (2)
8. Super Bowl LVI Business Local program that identified and supports 225 regional minority,
Connect woman, LGBTQ+, and veteran-owned businesses through
professional development, networking, and contract opportunities.
65 LA County communities were represented, and 26 of the
businesses selected are based in the City of Inglewood. These
businesses are profiled in the NFL Resource Guide that will be
shared with other regional companies looking to identify regional
diverse suppliers.
9. Super Bowl LVI Legacy Recognizes 56 “unsung hero” grassroots organizations and
Program nonprofits that are making a transformative impact in underserved
communities across the Los Angeles region. Funding for this
program – which included grant assistance and a professionally
produced marketing video for each organization - was provided by
the NFL Foundation, the LA84 Foundation and Los Angeles Super
Bowl Host Committee.
10. Huddle to Tackle Hunger A 44-week Super Bowl LV initiative to combat food insecurity in
the Tampa Bay region; includes a $250,000 donation by the NFL
Foundation.
11. Volunteer events during Events at local domestic violence shelters and sexual assault
week of Super Bowl LV survivor organizations; also includes grants to address human
tracking and homelessness in the Tampa Bay region.
12. Virtual screening of the Film-based education program to raise awareness of anxiety and
film Angst break down the stigma associated with mental health.
13. 1st and Future Annual event to spur innovation in athlete health, safety, and
competition performance.
14. Play 60 NFL's national youth health and wellness campaign that encourages
kids to get physically active for at least 60 minutes a day; the NFL
has committed over $352 million to Play 60 since its launch in
2007.
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EXHIBIT 6
(1) (2)
15. Play Football High Celebration of female flag football student-athletes conducted in
School Day recognition of National Girls and Women in Sports Day.
16. Stable Families Project The Super Bowl LV Host Committee and Metropolitan Ministries
have partnered to create the Stable Families Project, supporting 20
Tampa Bay families transitioning from homelessness to self-
sufficiency.
17. Madden NFL 21 x HBCU Video game tournament designed to connect Historically Black
Showcase College and University (HBCU) communities and encourage
competition among the most talented Madden NFL 21 players from
HBCU athletic conferences.
18. Kickoff to Rebuild Event hosted by Rebuilding Together, a national housing nonprofit
with a mission to repair the homes of people in need and revitalize
communities; in partnership with Lowe's, Rebuilding Together will
provide critical repairs for 30 homes in the Tampa Bay area.
19. NFL Green Wellswood The NFL and Keep Tampa Bay Beautiful will team up to build a
Community Garden Build community garden at Wellswood Park Community Center.
20. Salute to Service Year-round effort by the NFL to honor, empower, and connect our
nation's service members, veterans, and their families; since 2011,
more than $44 million has been raised for the league's military
nonprofit partners.
21. RISE Super Bowl Critical Discussion including NFL players about how best to tackle issues of
Conversation systemic racism, civic engagement, and racial and social inequities.
22. Super Bowl Gospel Annual event joining together NFL players, gospel and mainstream
Celebration musicians, and special guests for a night of praise, worship,
uplifting music, and inspirational messages.
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EXHIBIT 6
(1) (2)
23. Super Bowl Breakfast Breakfast attended by NFL players and fans at which the Bart Starr
Award is presented to the player who best exemplifies outstanding
character and leadership in the home, on the field, and in the
community.
24. Taste of the NFL Annual purpose-driven culinary experience at the Super Bowl,
created to raise awareness and funds to fight against hunger and
food insecurity.
25. NFL Green (Super Bowl A series of initiatives and projects to reduce the environmental
LV) impact of Super Bowl LV and create a “green” legacy in the Tampa
Bay area.
26. NFL Walter Payton Man Award given to the NFL player who best represents the NFL's
of the Year Award commitment to philanthropy and community impact; $250,000 is
donated to the winner's charity of choice, and the other 31 nominees
receive up to $40,000 donated to each of their chosen charities.
27. Crucial Catch Initiative to fight cancer through early detection and risk reduction;
founded in 2009, Crucial Catch has raised over $22 million and is
supported by the NFL, its clubs, the NFL Player Association, and
the American Cancer Society.
28. Draft-A-Thon Campaign during the NFL draft to raise money for those affected by
the coronavirus; proceeds go to the American Red Cross, Salvation
Army, United Way, Meals on Wheels America, Feeding America,
and the CDC Foundation.
29. Super Bowl LVI This program will identify and hire 7,000 local residents to help put
Teammate Program on some of the official events including the Super Bowl Experience,
Opening Night and Gameday. Additionally, over 1,000 local
residents will volunteer to be part of the airport and hotel greeting
program.
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EXHIBI T 6
(1) (2)
30. NFL Green Program and Consists of 8-10 projects between September 2020 and February
Golden Shovel Event 2021. It will include 1) the Passing of the Golden Shovel event
(Super Bowl LVI) where 56 trees are planted at Edward Vincent Jr. Park in Inglewood,
2) Community Garden Build at Queen Park in Inglewood, and 3)
Harbor Cleanup with Force Blue special operations military
veterans. In addition, other greening projects are expected elsewhere
in Inglewood as well as in nearby communities such as Watts, South
LA, East LA, Westlake/Pico, and West Carson.
31. Youth Programs for Includes but not limited to 1) a key children’s event where
Super Bowl LVI, thousands of books, sports equipment, school supplies, and games
including the Huddle will be donated, distributed, and collected by local schoolchildren
Legacy Event and given to schools and youth agencies through the LA region and
2) the Huddle Legacy Event on February 9, 2022 at Edward Vincent
Park (Centinela Park) in Inglewood which will be a festival-style
event to celebrate the 15th anniversary of NFL PLAY 60, centered
around youth health and wellness and community impact with fun
activities for kids to get them moving and introducing them to ways
that they can give back to their communities.
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EXHIBIT 7
INGLEWOOD, CALIFORNIA
DEMOGRAPHIC SUMMARY
Population, Age, and Sex

1. Population, 2019 108,151
2. Persons under 5 years, percent 6.3%
3. Persons under 18 years, percent 23.5%
4. Persons 65 years and over, percent 12.3%
5. Female persons, percent 51.4%
6. Male persons, percent 48.6%
Race and Hispanic Origin

7. White alone, percent 27.9%
8. Black or African American alone, percent 40.9%
9. American Indian and Alaska Native alone, percent 1.1%
10. Asian alone, percent 2.1%
11. Native Hawaiian and Other Pacific Islander alone, percent 0.5%
12. Two or More Races, percent 4.1%
13. Hispanic or Latino, percent* 50.6%
14. White alone, not Hispanic or Latino, percent 4.5%
Population Characteristics
15. Veterans, 2015-2019 4,267
16. Foreign born persons, percent, 2015-2019 28.5%
Housing
17. Owner-occupied housing unit rate, 2015-2019 35.8%
18. Median value of owner-occupied housing units, 2015-2019 $483,000
19. Median selected monthly owner costs -with a mortgage, 2015-2019 $2,129
20. Median selected monthly owner costs -without a mortgage, 2015-2019 $468
21. Median gross rent, 2015-2019 $1,358
Families and Living Arrangements

22. Households, 2015-2019 35,997
23. Persons per household, 2015-2019 2.99
24. Living in same house 1 year ago, percent of persons age 1 year+, 2015-2019 89.3%
25. Language other than English spoken at home, percent of persons age 5 years+, 2015-2019 51.7%
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EXHIBIT 7
DEMOGRAPHIC SUMMARY
Computer and Internet Use

26. Households with a computer, percent, 2015-2019 91.5%
27. Households with a broadband Internet subscription, percent, 2015-2019 82.8%
Education
28. High school graduate or higher, percent of persons age 25 years+, 2015-2019 76.2%
29. Bachelor's degree or higher, percent of persons age 25 years+, 2015-2019 21.2%
Health
30. With a disability, under age 65 years, percent, 2015-2019 8.8%
31. Persons without health insurance, under age 65 years, percent 13.7%
Labor Force and Economy

32. In civilian labor force, total, percent of population age 16 years+, 2015-2019 67.1%
33. In civilian labor force, female, percent of population age 16 years+, 2015-2019 63.5%
34. Mean travel time to work (minutes), workers age 16 years+, 2015-2019 31.4
35. Total accommodation and food services sales, 2012 ($1,000) 145,505
36. Total health care and social assistance receipts/revenue, 2012 ($1,000) 543,094
37. Total merchant wholesaler sales, 2012 ($1,000) 977,436
38. Total retail sales, 2012 ($1,000) 1,219,925
39. Total retail sales per capita, 2012 $10,972
Income and Poverty

40. Median household income (in 2019 dollars), 2015-2019 $54,400
41. Per capita income in past 12 months (in 2019 dollars), 2015-2019 $25,179
42. Persons in poverty, percent 16.8%
Businesses
43. All firms, 2012 10,598
44. Men-owned firms, 2012 4,902
45. Women-owned firms, 2012 4,921
46. Minority-owned firms, 2012 9,307
47. Nonminority-owned firms, 2012 965
48. Veteran-owned firms, 2012 630
49. Nonveteran-owned firms, 2012 9,671
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EXHIBIT 7
DEMOGRAPHIC SUMMARY
Geography
50. Population per square mile, 2010 12,094.50
51. Land area in square miles, 2010 9.07
Note: * Hispanics/Latinos may be of any race, so also are included in applicable race categories.
Source: U.S. Census Bureau.
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EXHIBIT 8
SELECTED BUSINESSES IN CITY OF INGLEWOOD
WITHIN 3 MILES OF SOFI STADIUM
2022 - SUPER BOWL LVI - INGLEWOOD, CA
Estimated
Distance from
Business SoFi Stadium
(Miles)
(1) (2)
A. Restaurants
1. Casa Rios Restaurant 0.1
2. Chu's Garden 0.1
3. Juquila 0.1
4. Q Hawaiian BBQ 0.1
5. Blessed Tropical Cuisine 0.2
6. Bourbon Street Fish & Grill 0.2
7. Church's Chicken * 0.2
8. Del Taco * 0.2
9. In-N-Out Burger * 0.2
10. Scottle's Gumbo & Grill 0.2
11. Subway (W Century Blvd) * 0.2
12. Wendy's * 0.2
13. Chili's Grill & Bar * 0.3
14. Fishbone Seafood Inglewood 0.3
15. McDonald's (W Century Blvd) * 0.3
16. Red Lobster * 0.3
17. Wingstop (W Century Blvd) * 0.3
18. C G Soul Food 0.4
19. Carl's Jr. (W Century Blvd) * 0.4
20. Chile Verde 0.4
21. Flame Broiler * 0.4
22. Jack in the Box (W Century Blvd) * 0.4
23. Lee's Caribbean Restaurant 0.4
24. Sizzler * 0.4
25. The Habit Burger Grill * 0.4
26. El Pollo Loco (W Century Blvd) * 0.5
27. US Chinese Food 0.5
28. Wienerschnitzel * 0.5
29. Domino's Pizza (S La Brea Ave) * 0.6
30. La Costa Mariscos 0.6
31. Louisiana Famous Fried Chicken (Century Blvd) * 0.6
32. New Millennium Pizza 0.6
33. Bruno's Burgers 0.7
34. La Lumbre Tacos 0.7
35. Rosalie's Caribbean Cuisine 0.7
36. VegainzLA 0.7
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EXHIBIT 8
Estimated
Distance from
(Miles)
(1) (2)
37. Veronica's Kitchen 0.7

38. American Deli * 0.8
39. Aunt Emma's Popcorn 0.8
40. Banadir Somali Restaurant 0.8
41. Barbarita Restaurant 0.8
42. Durango Burger #2 0.8
43. E & J Seafood 0.8
44. Little Belize Restaurant 0.8
45. McDonald's (W Manchester Blvd) * 0.8
46. Woody's Bar-B-Que 0.8
47. Big Daddy's Kickin' Chicken 0.9
48. Dulan's Soul Food Kitchen 0.9
49. Guatemala Kitchen 0.9
50. Kenny's Q Bar-B-Q 0.9
51. Mutiara Food & Market 0.9
52. Rusty Pot Cafe 0.9
53. Cafetales 1.0
54. Coni'Seafood 1.0
55. El Comalito 1.0
56. El Fandango Restaurant 1.0
57. Pizza 8 1.0
58. Stuff I eat 1.0
59. Subway (Prairie Ave) * 1.0
60. Sumptuous African Restaurant 1.0
61. The Wood Urbankitchen (Upscale BBQ) 1.0
62. Burger King * 1.1
63. Golden Burger 1.1
64. New China Mongolian BBQ 1.1
65. Papa John's Pizza * 1.1
66. Randy's Donuts & Chinese Food 1.1
67. Subway (S La Brea Ave) * 1.1
68. Wings 2 Go 1.1
69. Antojitos Martin 1.2
70. Hilltop Coffee + Kitchen Inglewood 1.2
71. House of Taco 1.2
72. IHOP * 1.2
73. Lalos Grill Restaurant 1.2
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EXHIBIT 8
Estimated
Distance from
(Miles)
(1) (2)
74. Lalo's Mariscos and Pastas 1.2

75. Orleans & York Deli 1.2
76. Red's Flavor Table Take-out 1.2
77. Taco Morelia 1.2
78. Tacos El Limoncito 1.2
79. Tortuga Bay 1.2
80. Yoshinoya Inglewood * 1.2
81. Fiesta Martin Bar And Grill 1.3
82. Gomo's Fish Market 1.3
83. La Sirena Azul 1.3
84. Lax Tacos 1.3
85. Little Caesars Pizza (N La Brea Ave) * 1.3
86. Mariscos El Puerto Escondido 1.3
87. Taqueria Jocotepec 1.3
88. Brolly Hut 1.4
89. Carl's Jr. (W Manchester Blvd) * 1.4
90. El Oaxaco Taqueria y Antojitos Oaxaqueños 1.4
91. Fatburger & Buffalo's Express * 1.4
92. La Fonda Of Inglewood Restaurant 1.4
93. Los Chorros 1.4
94. Panda Express (S Crenshaw Blvd) * 1.4
95. Rally's * 1.4
96. Subway (W Manchester Blvd) * 1.4
97. Thai Plate Restaurant 1.4
98. Astro Burgers 1.5
99. Authentic Chinese Cuisine 1.5
100. Charly's Restaurant 1.5
101. El Pollo Loco (N La Brea Ave) * 1.5
102. Jack in the Box (Crenshaw Blvd) * 1.5
103. Jose's The Juice Bar & Mex Grill 1.5
104. Louisiana Famous Fried Chicken (8th Ave) * 1.5
105. Mingles Tea Bar 1.5
106. Bravo's Char Burger 1.6
107. Melo Burger 1.6
108. Nkechi African Café 1.6
109. Ono Hawaiian BBQ * 1.6
110. Country Style Jamaican Restaurant 1.7
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EXHIBIT 8
Estimated
Distance from
(Miles)
(1) (2)
111. Da Thai Food & BBQ 1.7

112. Five Guys * 1.7
113. Ilobasco Restaurant 1.7
114. Maria's Ricos Tacos 1.7
115. Mariscos Chente 1.7
116. McDonald's (Imperial Hwy) * 1.7
117. Pepe's Tacos 1.7
118. Queen of Sheba Ethiopian Restaurant 1.7
119. Casa Gamiño Restaurant 1.8
120. Emma Habesha Restaurant 1.8
121. Little Caesars Pizza (W Century Blvd) * 1.8
122. Panda Express (W Century Blvd) * 1.8
123. Roscoe's House of Chicken and Waffles * 1.8
124. Shakey's Pizza Parlor * 1.8
125. WaBa Grill * 1.8
126. Wingstop (W Manchester Blvd) * 1.8
127. Ricos Tacos El Tio 1.9
128. Wingopolis Restaurants 1.9
129. Carnitas El Artista 2.0
130. Comfort LA Inglewood 2.0
131. La Brea Seafood 2.0
132. Subway (N La Brea Ave) * 2.0
133. Uri's Mexican Food And Catering 2.0
134. Wok On the Wild Side 2.0
135. Arby's * 2.1
136. El Pollo Loco (Hawthorne Blvd) * 2.1
137. Tottino's Pizza (W Manchester Blvd) 2.1
138. Domino's Pizza (N La Brea Ave) * 2.2
139. Hungry Joe's Jamaican Restaurant 2.2
140. McDonald's (Hawthorne Blvd) * 2.2
141. Popeyes Louisiana Kitchen * 2.2
142. Sunday Gravy 2.2
143. Aduke Nigerian Cuisine 2.3
144. Bayou Grille 2.3
145. Chana Thai Cuisine 2.3
146. Fabulous Burgers 2.3
147. Halal Kabob House 2.3
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EXHIBIT 8
Estimated
Distance from
(Miles)
(1) (2)
148. Jack in the Box (Centinela Ave) * 2.3

149. Karuba's Yardy Kitchen 2.3
150. Puerto Nuevo Coffee & Tacos 2.3
151. Tumby's Pizza 2.3
152. Cluckin Bun 2.4
153. El Pollo Loco (W Manchester Blvd) * 2.4
154. Fiesta Martin Mexican Grill 2.4
155. Fiesta Martin Tacos 2.4
156. Los Taquitos 2.4
157. Tottino's Pizza (N La Brea Ave) 2.4
158. Phillips Bar-B-Que 2.5
159. The Serving Spoon 2.5
160. Fresh Ethiopian Restaurant 2.6
161. Jack in the Box (Imperial Hwy) * 2.6
162. Jack in the Box (W Manchester Blvd) * 2.6
163. Louisiana Famous Fried Chicken (Centinela Ave) * 2.6
164. Panda Express (S La Cienaga Blvd) * 2.9
B. Nightlife/Entertainment
165. American Bar & Grill Restaurant 0.5
166. Century Bar and Grill 0.7
167. Champ City Bar & Lounge 0.7
168. LA Llamarada Night Club 0.7
169. Raise Lounge 0.7
170. Real Cocktails 0.7
171. Savoy Entertainment Center 0.9
172. Lavender Blue Restaurant Lounge 1.0
173. The Love Jones Lounge 1.1
174. Blue Mint Lounge 1.7
175. LA Lounge 1.7
176. Pure Sky Hookah Lounge 1.7
177. Las Iguanas Bar 2.1
178. Three Weavers Brewing Company 2.6
179. The Green Horse 2.8
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EXHIBIT 8
Estimated
Distance from
(Miles)
(1) (2)
C. Lodging
180. Hollywood Park Motel 0.1
181. Rodeway Inn & Suites 0.2
182. Holly Crest Hotel 0.3
183. Airport Motel 0.4
184. Motel 6 Inglewood * 0.8
185. Crestridge Inn 0.9
186. Holiday Motel 0.9
187. LA Adventure Hotel 0.9
188. Super 8 by Wyndham * 0.9
189. American Inn & Suites LAX 1.0
190. Hollywood Inn Express LAX * 1.0
191. Parkview Motel 1.0
192. Sea Breeze Inn 1.0
193. Amber Motel 1.1
194. Kings Motel Inglewood 1.1
195. Royal Century Hotel 1.1
196. Tourist Lodge 1.1
197. Casa Bell Motel 1.2
198. Diamond Inn 1.2
199. Encore Inn 1.2
200. Welcome Inn 1.3
201. Crystal Inn Suites & Spas LAX 1.4
202. Geneva Motel 1.4
203. Hollypark Motel 1.5
204. Value Inn 1.5
205. Economy Inn LAX Airport 1.6
206. i-wood Residences 1.6
207. La Quinta Inn & Suites by Wyndham * 1.6
208. Lotus Motel 1.6
209. Century Inn 1.7
210. Cloud Nine Inn LAX Airport 1.7
211. Lyfe Inn & Suites 1.7
212. Best Western Airpark Hotel * 1.8
213. Lax Airport Hotel 1.8
214. Quality Inn & Suites Los Angeles Airport * 1.8
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EXHIBIT 8
Estimated
Distance from
(Miles)
(1) (2)
215. Best Western Plus Suites Hotel * 1.9

216. Motel 6 LAX * 2.0
217. Sandman Motel 2.0
218. Trend Hotel LAX 2.0
219. LAX Stadium Inn 2.3
220. Del Aire Inn 2.4
221. Wingate by Wyndham LAX * 2.4
222. Imperial Motel 2.5
D. Convenience Stores & Other Food/Drink

223. 7-Eleven (S Prairie Ave) * 0.1
224. Daily Donut 0.1
225. Dell Donut Ice Creame 0.1
226. Sweet Red Peach 0.1
227. Yogurtland Inglewood * 0.2
228. 7-Eleven (3311 W Century Blvd) * 0.3
229. Starbucks (W Century Blvd) * 0.3
230. Baskin-Robbins (W Century Blvd) * 0.4
231. Alta Dena Express 0.5
232. Fresh Donuts 0.6
233. La Sinaloense Bakery 0.6
234. Vintage Diner 0.6
235. Fosters Freeze * 0.7
236. Shabazz Bakery 0.7
237. Super Donut House 0.7
238. Starbucks (E Manchester Blvd) * 0.7
239. ampm * 0.8
240. Good Cake Co 0.8
241. Ms Ruby's Bakery 0.8
242. 7-Eleven (S La Brea Ave) * 0.9
243. Bravo Juice & Snack Bar 0.9
244. Choice Berry 0.9
245. Jamz Creamery 0.9
246. Yissy's Ice Cream 0.9
247. Donut Star 1.0
248. La Tiendita 1.0
249. Sip & Sonder 1.0
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EXHIBIT 8
Estimated
Distance from
(Miles)
(1) (2)
250. V's Donuts 1.0

251. 7-Eleven (W Arbor Vitae St) * 1.1
252. Amigo's Donuts 1.1
253. GMD Store 1.1
254. Unocal Fast Break * 1.1
255. Agua's Mexico Natural Fruit Dr 1.2
256. First Stop Mini Mart 1.2
257. Icy Mo's Mini Mart & Smoke Shop 1.2
258. Mango Tango 1.2
259. Moby's Coffee Shop 1.2
260. Winchell's (Crenshaw Blvd) * 1.2
261. 7-Eleven (3018 W Manchester Blvd) * 1.4
262. Cold Stone Creamery * 1.4
263. La Michoacana Ricas Nieves Montebello 1.4
264. 7-Eleven (345 W Manchester Blvd) * 1.5
265. 7-Eleven (N La Brea Ave) * 1.5
266. Jack's Market 1.5
267. Winchell's (W Manchester Blvd) * 1.6
268. 7-Eleven (Hawthorne Blvd) * 1.7
269. La Michoacana Nieveria 1.7
270. Sofia's Bakery 1.7
271. Starbucks (W Manchester Blvd) * 1.7
272. Cobblers Cakes & Kream 1.8
273. 7-Eleven (4956 W Century Blvd) * 1.9
274. W1nderful Convenience Store 1.9
275. Baskin-Robbins (N La Brea Ave) * 2.0
276. Cafe 9800 2.0
277. Rose Donuts and Ice Cream 2.0
278. Starbucks (N La Brea Ave) * 2.0
279. 7-Eleven (S La Cienega Blvd) * 2.1
280. Circle K * 2.3
281. Winchell’s (W Imperial Hwy) * 2.3
282. Rose Donuts 2.4
283. Starbucks (Centinela Ave) * 2.9
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EXHIBIT 8
Estimated
Distance from
(Miles)
(1) (2)
E. Shopping/Retail
284. Stop & Shop 0.1
285. Second 2 None Party & Gift Store 0.2
286. Jimmie Creer Vintage Collections 0.3
287. Andy's Century Outlet 0.5
288. OK Market 0.5
289. Swami International 0.5
290. Discount Market 0.6
291. Dollar General * 0.6
292. El Super (S La Brea Ave) 0.6
293. General Family Thrift Store 0.6
294. Genesis Water Store 0.6
295. Tomato Market 0.6
296. Edna's Dollar Store 0.7
297. LAX Smoke and Gift Shop 0.7
298. Bani Market 0.9
299. Happy Girls Boutique 0.9
300. Northgate Market * 0.9
301. Ashley Stewart * 1.0
302. Beyond Envy (W Century Blvd) * 1.0
303. Gap Factory Store * 1.0
304. Old Navy * 1.0
305. Richard's Market 1.0
306. Simon's Mini-Market 1.0
307. Vons * 1.0
308. Alpha Discount Master 1.1
309. Best Bargain 1.1
310. Beyond Envy (E Nutwood St) 1.1
311. Bold Men 1.1
312. El Super (W Century Blvd) * 1.1
313. Marshalls * 1.1
314. Onyx & Clo Boutique 1.1
315. Ross Dress for Less * 1.1
316. Top Diversified African Fashions & Accessories 1.1
317. 399 & Less Clothing Store 1.2
318. ALDI * 1.2
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EXHIBIT 8
Estimated
Distance from
(Miles)
(1) (2)
319. Chic and Curvy 1.2

320. Cox Men's Wear 1.2
321. Dollar Tree (W Century Blvd) * 1.2
322. Fashion Concept Store 1.2
323. Feisty Boutique 1.2
324. Joan La FASHION 1.2
325. Outlet Clothing 1.2
326. Philthy Ragz 1.2
327. Sexy Pretty Gal 1.2
328. Super Bargain 99 1.2
329. Target * 1.2
330. The Children's Place * 1.2
331. Wireless Discount Store 1.2
332. 99 Discount Store 1.3
333. Al's Market 1.3
334. Barbie Jones Studio 1.3
335. Chapala Market 1.3
336. Comida para Tortugas 1.3
337. El Zorro Market 1.3
338. Food 4 Less * 1.3
339. Lee In Sook 1.3
340. Mama Sunshine's Treasures 1.3
341. Palace Surplus 1.3
342. Rainbow Shops (W Century Blvd) * 1.3
343. Water Store 1.3
344. 99 Cents Only Stores (W Century Blvd) * 1.4
345. dd's DISCOUNTS (N Market St) * 1.4
346. Oasis Market 1.4
347. Plug 1.4
348. Smart & Final Extra! * 1.4
349. Antojitos 1.6
350. Cherry Market 1.6
351. Red Tag Discount Warehouse 1.6
352. 99 Cents Only Stores (Crenshaw Blvd) * 1.7
353. Buy Low Market 1.7
354. Crenshaw Dairy & Market 1.7
355. Dollar Tree (Hawthorne Blvd) * 1.7
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EXHIBIT 8
Estimated
Distance from
(Miles)
(1) (2)
356. Mas Crazy Price 1.7

357. Numero Uno Market 1.7
358. Sabrak Boutique 1.7
359. Big Lots * 1.8
360. Ben Marc Suits @ Rapture Gold 1.9
361. J K Gifts 1.9
362. Kelso Ranch Market 1.9
363. Swank Men's Fashion 1.9
364. Virji Imports 1.9
365. Dollar Tree (W Manchester Blvd) * 2.0
366. La Mexcla Market 2.0
367. Sene 2.0
368. La Mejor Market 2.1
369. Dollar Tree (N La Brea Ave) * 2.2
370. K Bell Socks 2.2
371. Superior Grocers * 2.2
372. Zole Market & Tobacco 2.2
373. Dollar Tree (Crenshaw Blvd) * 2.3
374. Jhalae 2.3
375. Quique's Discount Store 2.3
376. Rainbow Shops (Crenshaw Blvd) * 2.3
377. Xpression 2.3
378. Carniceria La Tapatia 2.4
379. Essennar Fashion Boutique 2.4
380. Fallas Discount Stores 2.4
381. FEAT Socks 2.4
382. General Discount 2.4
383. Mother's Nutritional Center 2.4
384. Park Ave Market 2.4
385. Ralphs * 2.4
386. Yarra 1 Dollar Store 2.4
387. 99 Cents Only Stores (W Imperial Hwy) * 2.5
388. AllStar Logo 2.5
389. Angels on Earth Crystal Shop 2.5
390. dd's DISCOUNTS (W Imperial Hwy) * 2.5
391. Georg Roth Los Angeles 2.5
392. Grocery Outlet * 2.5
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EXHIBIT 8
Estimated
Distance from
(Miles)
(1) (2)
393. Afrikan General Store 2.6

394. Yaya's Island Mart 2.6
395. El Coco Market 2.7
396. Ye Geny Injera & Mini Market 2.7
397. The Level Up Store 2.8
398. Smart & Final * 2.9
399. Yalganesh Mini Market 2.9
400. Mena Mini Market 3.0
Number of Businesses Within 1 Mile of SoFi Stadium 134

Number of Businesses Within 2 Miles of SoFi Stadium 325
Number of Businesses Within 3 Miles of SoFi Stadium 400
Notes: Estimated distance from SoFi Stadium is approximate and represents the shortest
driving distance to or from the venue based on Google Maps directions when
searched in early 2021.
List of businesses is based on web searches in early 2021 and is not exhaustive.
* Denotes a chain, franchise, or other commonly-known business.
Sources: Google (www.google.com).

Google Maps (www.google.com/maps).
Yelp (www.yelp.com).
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EXHIBIT 9
DIRECT IMPACTS - ESTIMATED INCREASE IN SPENDING AND TAX REVENUE IN CITY OF INGLEWOOD
GENERATED BY SUPER BOWL LVI VISITORS AND RESIDENT FANS IN FEBRUARY 2022
HIGHER-END MODEL
A. Visitor Spending on Lodging in Inglewood

1. 2,215 Total Hotel Rooms in Inglewood, CA 1
2. 86.6% Assumed Occupancy Rate during Super Bowl Week (same as 2019) 2
3. 7 Nights during Super Bowl Week
4. 75% Estimated Share of Inglewood's Total Hotel Occupancy that is due to Super Bowl Visitors
5. 10,070 Total Room Nights in Inglewood for Super Bowl [Lines 1 x 2 x 3 x 4]
3
7. 2 Average of Two Visitors per Hotel Room
8. 6,713 Out-of-Town Visitors Staying in Inglewood for Super Bowl [Line 5 / Line 6 x Line 7]
9. $156.13 Projected Average Daily Rate ("ADR") in LAX Area/Inglewood/Culver City (Inglewood)
in 2022, no major event 4
5
10. 69.5% Approximate Increase to Inglewood ADR per Room during Super Bowl Week
11. $264.64 Estimated Inglewood Hotels ADRs During Super Bowl Week (Feb 2022) [Line 9 x (Line 10 + 1)]
12. $2,664,925 Visitor Spending on Lodging in Inglewood due to Super Bowl [Line 5 x Line 11]
6
13. 14% Transient Occupancy Tax in Inglewood, CA
14. $373,089 Direct Tax Revenue from Visitor Lodging in Inglewood due to Super Bowl [Line 12 x Line 13]
B. Visitor Daytime Spending in Inglewood (Those Staying in Inglewood)

18. $5,102,133 Visitor Daytime Spending due to Super Bowl (Those Staying in Inglewood) [Line 8 x Line 17]
9
20. 10% Sales & Use Tax Rate in Inglewood
21. 40% Estimated Amount of Sales & Use Tax that Stays in City of Inglewood 10
22. $153,064 Direct Tax Revenue that Stays in City of Inglewood, from Visitor Daytime [Lines 18 x 19 x 20 x 21]
Spending due to Super Bowl (Visitors Staying in Inglewood)
C. Visitor Daytime Spending in Inglewood (Those Staying Outside of Inglewood)

23. 150,000 Total Expected Out-of-Town Visitors to LA County due to Super Bowl
24. 143,287 Out-of-Town Visitors Staying Outside of Inglewood but in LA County [Line 23 - Line 8]
25. $190 Average Daytime Spending Per Person Per Day (One Day in Inglewood Only) 7
26. $27,224,467 Visitor Daytime Spending due to Super Bowl (Those Staying Outside of Inglewood) [Line 24 x Line 25]
28. 10% Sales & Use Tax Rate in Inglewood 9
Spending due to Super Bowl (Visitors Staying Outside of Inglewood)
D. Daytime Spending in Inglewood by LA County Residents Living Outside of Inglewood

11
31. 750,000 Total Fans Attending Super Bowl Activities
32. 600,000 Fans Attending from LA County [Line 31 - Line 23]
33. 10,039,107 LA County Population 12
34. 108,151 City of Inglewood Population 13
35. 9,930,956 LA County Population Not Living in Inglewood [Line 33 - Line 34]
36. 98.92% Percentage of LA County Population Not Living in Inglewood [Line 35 / Line 33]
37. 593,536 Fans Attending from LA County Not Living in Inglewood [Line 32 x Line 36]
38. 40% Potential Share of Super Bowl Activities Taking Place in/around Inglewood
39. 237,414 Fans from LA County Not Living in Inglewood Who Will Attend Super Bowl [Line 37 x Line 38]
Activities in/around Inglewood
40. $70 Resident Fans Average Daytime Spending Per Person Per Day (One Day in Inglewood Only) 7
41. $16,619,014 Daytime Spending in Inglewood by LA County Fans Living Outside of Inglewood [Line 39 x Line 40]
due to Super Bowl
8
45. $498,570 Direct Tax Revenue that Stays in City of Inglewood, from Daytime Spending [Lines 41 x 42 x 43 x 44]
in Inglewood by LA County Fans Living Outside of Inglewood due to Super Bowl
E. Total
46. $51,610,539 Visitor Spending in Inglewood due to Super Bowl [Lines 12 + 18 + 26 + 41]
47. $1,841,458 Direct Tax Revenue that Stays in City of Inglewood due to Super Bowl [Lines 14 + 22 + 30 + 45]
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EXHIBIT 9
HIGHER-END MODEL
Notes/Sources: Model is intended to measure spending that is taxable.

1
STR data as of July 31, 2018.
2
3
4
Assuming no major event, ADR in LAX Area/Inglewood/Culver City (Inglewood) is forecasted based on ADR in Inglewood
in 2019 ($144.14) and a compound annual growth rate from 2011 through 2019 of 2.7 percent in LA County (calculated based on
$145.74 ADR in LA County in 2011 and $180.39 ADR in LA County in 2019). See:
5
69.5 percent increase is calculated as the average of 1) increase to ADR in LA County from 2022 Super Bowl contracted
rooms ($397) over projected ADR in LA County in 2022 assuming no major event ($195.40), which equals 103 percent, and
2) increase to ADR in LA County from 2018 NBA All-Star contracted rooms ($304.44) over forecasted ADR in LA County
in 2018 assuming no major event ($223.40), which equals 36 percent. All else equal, Super Bowls can lead to substantial
increases in ADRs. The overall projected increase to ADR from the Super Bowl may end up being conservative. See:
Line 9 above for projected ADR in Inglewood in 2022 assuming no major event.
ADR of $397 for 60,000 contracted room nights provided by Los Angeles Sports & Entertainment Commission (LASEC).
6
Guide to Transient Occupancy Tax, City of Inglewood - Finance Department, p. 3.
7
but this model takes an even more conservative approach and only applies an 86% increase (or a 1.86 multiplier), which equals daytime spending
per person per day of $190. This accounts for the possibility that Super Bowl visitors spend some time and money outside of Inglewood.
$190 is also used for one day of daytime spending in Inglewood by Super Bowl overnight visitors staying outside of Inglewood.
Finally, an estimate for average daytime spending by average LA "day trip" tourists in 2018 ($70) is used for daytime spending
by LA County, Non-Inglewood residents during one day in Inglewood for Super Bowl related events; no increase is applied even
though one may be warranted due to additional spending during major events like the Super Bowl.
8
9
California City & County Sales & Use Tax Rates (Effective October 1, 2020) (https://www.cdtfa.ca.gov/taxes-and-fees/rates.aspx).
10
The sales/use tax rate in Inglewood is 10%. Approximately 6% goes to the State of California.
This leaves 4 percent for City of Inglewood, or 40 percent of the total
(4 percent [City of Inglewood] ÷ 10 percent [total] = 40 percent of the tax stays in City of Inglewood). See, for example:
11
Recent Super Bowl reports and articles noted that total fans (residents and out-of-town) amounted to approximately 1 million,
1.3 million, 500,000, and 200,000. The average of these four figures (750,000) is used. See:
"A Million Super Bowl Visitors or 125K? Depends Whom You Count," Star Tribune, January 24, 2018.
"Here's How Many People Attended Super Bowl Events in Atlanta," 11alive.com, February 11, 2019.
"Super Bowl LIV: South Florida Sees 200,000 Visitors, $500M Economic Impact," The Apopka Voice , February 2, 2020.
12
https://www.census.gov/quickfacts/losangelescountycalifornia.
13
https://www.census.gov/quickfacts/inglewoodcitycalifornia.
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EXHIBIT 10
LOWER-END MODEL
A. Visitor Spending on Lodging in Inglewood

1. 2,215 Total Hotel Rooms in Inglewood, CA 1
2. 86.6% Assumed Occupancy Rate during Super Bowl Week (same as 2019) 2
3. 7 Nights during Super Bowl Week
4. 67% Estimated Share of Inglewood's Total Hotel Occupancy that is due to Super Bowl Visitors
5. 8,996 Total Room Nights in Inglewood for Super Bowl [Lines 1 x 2 x 3 x 4]
3
7. 2 Average of Two Visitors per Hotel Room
8. 5,997 Out-of-Town Visitors Staying in Inglewood for Super Bowl [Line 5 / Line 6 x Line 7]
9. $156.13 Projected Average Daily Rate ("ADR") in LAX Area/Inglewood/Culver City (Inglewood)
in 2022, no major event 4
5
10. 36% Approximate Increase to Inglewood ADR per Room during Super Bowl Week
11. $212.34 Estimated Inglewood Hotels ADRs During Super Bowl Week (Feb 2022) [Line 9 x (Line 10 + 1)]
12. $1,910,211 Visitor Spending on Lodging in Inglewood due to Super Bowl [Line 5 x Line 11]
6
13. 14% Transient Occupancy Tax in Inglewood, CA
14. $267,429 Direct Tax Revenue from Visitor Lodging in Inglewood due to Super Bowl [Line 12 x Line 13]
B. Visitor Daytime Spending in Inglewood (Those Staying in Inglewood)

18. $2,518,880 Visitor Daytime Spending due to Super Bowl (Those Staying in Inglewood) [Line 8 x Line 17]
9
20. 10% Sales & Use Tax Rate in Inglewood
Spending due to Super Bowl (Visitors Staying in Inglewood)
C. Visitor Daytime Spending in Inglewood (Those Staying Outside of Inglewood)

23. 100,000 Total Expected Out-of-Town Visitors to LA County due to Super Bowl
24. 94,003 Out-of-Town Visitors Staying Outside of Inglewood but in LA County [Line 23 - Line 8]
25. $105 Average Daytime Spending Per Person Per Day (One Day in Inglewood Only) 7
26. $9,870,280 Visitor Daytime Spending due to Super Bowl (Those Staying Outside of Inglewood) [Line 24 x Line 25]
Spending due to Super Bowl (Visitors Staying Outside of Inglewood)
D. Daytime Spending in Inglewood by LA County Residents Living Outside of Inglewood

11
31. 750,000 Total Fans Attending Super Bowl Activities
32. 650,000 Fans Attending from LA County [Line 31 - Line 23]
33. 10,039,107 LA County Population 12
34. 108,151 City of Inglewood Population 13
35. 9,930,956 LA County Population Not Living in Inglewood [Line 33 - Line 34]
36. 98.92% Percentage of LA County Population Not Living in Inglewood [Line 35 / Line 33]
37. 642,998 Fans Attending from LA County Not Living in Inglewood [Line 32 x Line 36]
38. 20% Potential Share of Super Bowl Activities Taking Place in/around Inglewood
39. 128,600 Fans from LA County Not Living in Inglewood Who Will Attend Super Bowl [Line 37 x Line 38]
Activities in/around Inglewood
40. $70 Resident Fans Average Daytime Spending Per Person Per Day (One Day in Inglewood Only) 7
41. $9,001,966 Daytime Spending in Inglewood by LA County Fans Living Outside of Inglewood [Line 39 x Line 40]
due to Super Bowl
8
45. $270,059 Direct Tax Revenue that Stays in City of Inglewood, from Daytime Spending [Lines 41 x 42 x 43 x 44]
in Inglewood by LA County Fans Living Outside of Inglewood due to Super Bowl
E. Total
46. $23,301,337 Visitor Spending in Inglewood due to Super Bowl [Lines 12 + 18 + 26 + 41]
47. $909,163 Direct Tax Revenue that Stays in City of Inglewood due to Super Bowl [Lines 14 + 22 + 30 + 45]
1 1of
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EXHIBIT 10
LOWER-END MODEL
Notes/Sources: Model is intended to measure spending that is taxable.

1
STR data as of July 31, 2018.
2
3
4
Assuming no major event, ADR in LAX Area/Inglewood/Culver City (Inglewood) is forecasted based on ADR in Inglewood
in 2019 ($144.14) and a compound annual growth rate from 2011 through 2019 of 2.7 percent in LA County (calculated based on
$145.74 ADR in LA County in 2011 and $180.39 ADR in LA County in 2019). See:
5
36 percent is calculated as the increase to ADR in LA County from 2018 NBA All-Star contracted rooms ($304.44) over
forecasted ADR in LA County in 2018 assuming no major event ($223.40). All else equal, Super Bowls can lead to substantial
increases in ADRs. The projected increase to ADR from the Super Bowl may end up being conservative. See:
6
Guide to Transient Occupancy Tax, City of Inglewood - Finance Department, p. 3.
7
but this model takes an even more conservative approach and does not apply any increase, i.e. it uses $105 daytime spending per person
per day. This very conservative approach accounts for the possibility that Super Bowl visitors spend some time and money outside of Inglewood.
$105 is also used for one day of daytime spending in Inglewood by Super Bowl overnight visitors staying outside of Inglewood.
Finally, an estimate for average daytime spending by average LA "day trip" tourists in 2018 ($70) is used for daytime spending
by LA County, Non-Inglewood residents during one day in Inglewood for Super Bowl related events; no increase is applied even
though one may be warranted due to additional spending during major events like the Super Bowl.
8
9
California City & County Sales & Use Tax Rates (Effective October 1, 2020) (https://www.cdtfa.ca.gov/taxes-and-fees/rates.aspx).
10
The sales/use tax rate in Inglewood is 10%. Approximately 6% goes to the State of California.
This leaves 4 percent for City of Inglewood, or 40 percent of the total
(4 percent [City of Inglewood] ÷ 10 percent [total] = 40 percent of the tax stays in City of Inglewood). See, for example:
11
Recent Super Bowl reports and articles noted that total fans (residents and out-of-town) amounted to approximately 1 million,
1.3 million, 500,000, and 200,000. The average of these four figures (750,000) is used. See:
"A Million Super Bowl Visitors or 125K? Depends Whom You Count," Star Tribune, January 24, 2018.
"Here's How Many People Attended Super Bowl Events in Atlanta," 11alive.com, February 11, 2019.
"Super Bowl LIV: South Florida Sees 200,000 Visitors, $500M Economic Impact," The Apopka Voice , February 2, 2020.
12
https://www.census.gov/quickfacts/losangelescountycalifornia.
13
https://www.census.gov/quickfacts/inglewoodcitycalifornia.
2 2of
of 22 Micronomics
58
EXHIBIT 11
TOTAL IMPACTS - ESTIMATED ECONOMIC OUTPUT AND
TAX REVENUE THAT STAYS IN CITY OF INGLEWOOD
DUE TO SUPER BOWL LVI IN FEBRUARY 2022
Economic Impact Tax Revenue that Stays in Inglewood

Direct Output Indirect and
(Visitor Induced Estimated
Description Spending) Output Total Output Direct Secondary * Total
(Dollars)
(2) + (3) (5) + (6)
(1) (2) (3) (4) (5) (6) (7)
1. Higher-End Model $51,610,539 $128,553 $51,739,092 $1,841,458 $3,857 $1,845,314

2. Lower-End Model 23,301,337 57,136 23,358,473 909,163 1,714 910,877
3. Average $37,455,938 $92,845 $37,548,783 $1,375,311 $2,785 $1,378,096
Notes: According to IMPLAN, output represents the value of industry production.

* It is assumed that 75 percent of secondary (indirect and induced) spending/output is subject
to sales and use taxes (10% in Inglewood), which is the same rate used for daytime spending.
It is also assumed that approximately 40% of sales and use tax revenue stays in Inglewood.
The remaining 60% goes to the State of California, and those amounts are not
included in these calculations. See Exhibits 9-10 for additional details.
59
EXHIBIT 12
TOTAL IMPACTS - ESTIMATED ECONOMIC OUTPUT AND OTHER GAINS IN INGLEWOOD
DUE TO SUPER BOWL LVI IN FEBRUARY 2022
Variables Economic Impact and Other Gains
Daytime
Out-of- Spending Avg. Hotel Associated
Town Per Person Room Rate Total Total Gain in
Description Visitors Per Day per Night Total Output1 Labor Income2 Value Added3 Annual Jobs4
(Count) (Dollars) (Count)
(1) (2) (3) (4) (5) (6) (7) (8)
1. Higher-End Model 150,000 $190 $264.64 $51,739,092 $28,545,721 $32,910,007 804

2. Lower-End Model 100,000 105 212.34 23,358,473 12,796,810 14,887,653 357
3. Average 125,000 $148 $238.49 $37,548,783 $20,671,265 $23,898,830 581
Notes: 1 According to IMPLAN, output represents the value of industry production.

2
IMPLAN defines this as all forms of employment income, including employee
compensation (wages and benefits) and proprietor income.
3
IMPLAN defines this as the aggregation of employee compensation, proprietor
income, other property income (e.g. corporate profits, rent, interest), and taxes on
production and imports net of subsidy (excludes payroll taxes and corporate income
tax; includes sales taxes, excise taxes, fees, fines, licenses, and property tax).
4
IMPLAN defines this as annual average full-time/part-time/seasonal jobs.
This includes both wage and salary workers and proprietors.
Another way to interpret this is additional jobs (full/part/seasonal) that will
last one year, stemming from hosting the Super Bowl in 2022.
Micronomics
60

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THE ECONOMIC IMPACT

OF SUPER BOWL LVI

ESTIMATED LA COUNTY QUANTITATIVE BENEFITS

Total Room Nights 150,000 – 225,000

Associated Gain in Annual Jobs 2,200 – 4,700

ESTIMATED LA COUNTY QUALITATIVE BENEFITS

PHILANTHROPY AND COMMUNITY SERVICE

Super Bowl LVI Business Connect Program

The City of Inglewood has a storied history — it once hosted

Economic benefits to Inglewood will accumulate

Super Bowls have provided a major economic

Figure 2: Number of Super Bowls Hosted by Metropolitan Area (1967–2021)8

Table 1: Variables in Los Angeles County Models

Out-of-town Visitors 100,000 150,000

Forecasted Avg. Nightly Hotel Room Rates $318.24 $348.75

Avg. Daytime Spending Per-Person Per-Day $200 $300

Average Duration of Stay (Days/Nights) 4/3 4/3

Total Room Nights 150,000 225,000

Direct Impact (Increased Spending) $127,736,000 $258,468,750

3. Indirect and Induced Impacts (IMPLAN)

Indirect Effect $48,288,455 $98,862,798

Induced Effect $58,296,215 $120,165,250

Secondary Impacts $106,584,669 $219,028,048

Total Economic Impact $234,320,669 $477,496,798

Total Tax Revenue in LA County $12,053,320 $22,470,450

Associated Gain in Annual Jobs 2,246 4,708

This widespread exposure of the entire Los Angeles region, including

approximately 25 acres of public parks, open space,

Table 5: Number of Inglewood Businesses in Proximity to SoFi Stadium

DRIVING DISTANCE FROM SOFI STADIUM

TYPE OF BUSINESS WITHIN 1 MILE WITHIN 2 MILES WITHIN 3 MILES

1. Restaurants 61 134 164

While Inglewood has a history of hosting events at the former

• Average daytime spending per-person per-day of $190

• 237,000 LA County, Non-Inglewood Residents will come to Inglewood for at least

More conservative assumptions are as follows:

• Average daytime spending per-person per-day of $105

• 20 percent of Super Bowl related events will take place in Inglewood

ESTIMATED INGLEWOOD QUANTITATIVE BENEFITS

Total Room Nights 9,000 – 10,000

Associated Gain in Annual Jobs 350 – 800

ESTIMATED INGLEWOOD QUALITATIVE BENEFITS

PHILANTHROPY AND COMMUNITY SERVICE

Super Bowl LVI Business Connect Program

Youth Programs/Huddle Legacy Event

Table 6: Revenue by Selected Industries in Arlington, TX

CATEGORY 2007 2012 2017

1. Retail Tradea $4,890,441 $5,419,650 $6,710,038

2. Food Services and Drinking Places b $547,093 $808,961 $1,089,661

1. Santa Clara, CA (San Francisco Bay Area)

SHARE OF REVENUE ESTIMATED INCREASE

1. San Francisco (43) 57.0% $136,800,000

2. Glendale, AZ (Phoenix Metro Area)

Table 8: Increase in Visitor and Overall Spending in Areas Around Glendale, AZ

SPENDING IN SPENDING IN INCREASE IN INCREASE IN SHARE OF TOTAL

B. All Spending (Visitor and Residents)

Table 9: Increase in Sales Tax Revenue in Glendale, AZ

A. Glendale —Westgate Area (Around Venue)

B. Glendale — Entire City