International Marketing MCQs [set-10]

Chapter: Unit 4

226. Theory of Mercantilism propagates

A. Encourage exports and imports

B. Encourage exports and discourage imports

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C. Discourage exports and imports
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D. Discourage exports and encourage imports
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Answer: B

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Chapter: more mcqs
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227. Different strategies are suitable for different companies depending on
their particular situation. This is articulated by the “EPRG Framework”.
What are the four options of the EPRG Framework?

A. Ethno Policies, Private Polies, Racial Policies, Geography

B. Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism

C. Energy, Privacy, Real-World, Giggity

D. Ethnocentrism, Polycentrism, Racialism, Governmental

Answer: B

228. For any company looking to expand internationally, be it first-time

exporter or a major multinational, a fundamental question has been, and
continues to be:

A. New Market, New Product

B. New Market, Same Product

C. The extent to which the marketing mix should or can be standardized across the countries in
which the firm operates

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 D. PDI, PDV

Answer: C

229. European and Japanese managers have been “thinking international”

from the outset (beginning).

A. True

B. False

C. none

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D. all
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Answer: A
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230. Distribution channels vary depending on which of the following?
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A. Target market size

B. Competition
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C. Available distribution intermediaries

D. All of the above

Answer: D

231. Within the firm, it is primarily the ________ or _________ managers

who argue for standardization for the sake of economies of scale.

A. Production, Finance

B. Marketing, Distribution

C. Logistic, Manufacturer

D. Primary, Secondary

Answer: A

232. Which country has more retailers than the rest of the world
combined?

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 A. Japan

B. China

C. India

D. Germany

Answer: B

233. The process of international market selection is typically done by

using _________ to enable a quick and relatively low-cost overview of as
many markets as possible.
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A. Quantitative data
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B. Secondary data a
C. Primary data
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D. All of the above c
Answer: B
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234. Ethnocentrism can simply be defined as:

A. Developing a simple diverse strategy for new markets

B. Develop one strategy for all countries worldwide

C. Use everywhere the same strategy as at home.

D. Being ethnically centred on a global scale

Answer: C

235. Which of the following would you consider to be a socio-cultural

influence on international marketing?

A. Language

B. Religion

C. Social organisation

D. All of the above

Answer: D

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236. An overall strategy that involves the firm pouring all of its available
resources into one or a select few markets is knows as:

A. Maximum investment strategy

B. Sprinkler Strategy

C. Waterfall Strategy

D. Standardization

Answer: C

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237. All of the following are actual modes of market-entry EXCEPT:
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A. Licensing

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B. Standardization
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C. Franchising

D. Exporting
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Answer: B

238. __________ suggests spreading the company’s resources in order to

gain even small footholds across as many markets as possible

A. Direct Exporting

B. Sprinkler Strategy

C. Agent Intermediaries

D. Waterfall Strategy

Answer: B

239. Conditions that may encourage an organization in a domestic

environment to expand are:

A. Market Saturation, Slow Population, Growth, Product Adolescence

B. Factors related to the firm's industrial sector, or to the company itself and its products

C. A unique product with a strong competitive advantage, a forward-looking managerial

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 philosophy, corporate objectives calling for rapid growth, as well as as of the right of talents and
skills for international operations

D. All of the above

Answer: D

240. _________ usually means that the company sells to a customer in

another country, be it an intermediary or an end-customer.

A. Indirect exporting

B. Direct Exporting
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C. Franchising
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D. Cross selling
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Answer: B

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241. Which of the following alternative market entry modes offers the least
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A. Consortia

B. Strategic International Alliance

C. Contract Manufacturing

D. Mergers and Acquisitions

Answer: C

242. Which of the following alternative market entry modes offers the most
control and risk?

A. Franchising

B. Licensing

C. Greenfield

D. Strategic Alliance

Answer: C

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243. MEA stands for Manufacturer Export Agent

A. True

B. False

C. none

D. all

Answer: A

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244. ______________ are a partnership of two or more companies that join
forces to create a separate legal entity. .c
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A. International Joint Ventures a
B. International Consortia
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C. Mergers and Acquisitions

D. Co-Branding
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Answer: A

245. An unconscious reference to one’s own culterual values, experiences,

and knowledge as a basis for decisions.

A. Self-Reference Criterion

B. Pro Globalist

C. Tolerance Effect

D. Culture

Answer: A

246. For managers selling capital equipment and big-ticket industrial

services, understanding the concept of ________ demand is absolutely
fundamental to their sucess.

A. Kinked

B. Sliding

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 C. Multiple

D. Derived

Answer: D

247. The concept of quality encompasses many factors, and the

perception of quality rests solely with the _____________.

A. Price

B. Value

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C. Sellers
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D. Customer
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Answer: D

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248. ISO 9000 concerns the registration and certification of a
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manufacturer's ___________.

A. Goods

B. Services

C. Quality systems

D. MIS

Answer: C

249. The __________ measures customers' satisfaction and perceptions of

quality of a representative sample of U.S goods and services.

A. ISO 9000

B. MIS

C. ACSI

D. API

Answer: C

250. The ability to match the acceptable behaviour, norms, and values is

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called a product's:

A. Relative advantage

B. Compatibility

C. Complexity

D. Trial-ability

Answer: B

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