Google Vs Puppy Scammer
Google Vs Puppy Scammer
1
COOLEY LLP
2 TIANA DEMAS (pro hac vice pending) (NY Bar No. 4210472)
([email protected])
3 444 W. Lake Street, Suite 1700
Chicago, Illinois 60606-0010
4 Telephone: +1 312-881-6500
5 COOLEY LLP
MICHAEL G. RHODES (116127) ([email protected])
6 JOSEPH D. MORNIN (307766) ([email protected])
3 Embarcadero Center, 20th Floor
7 San Francisco, California 94111-4004
Telephone: +1 415 693 2000
8
Attorneys for Plaintiff
9 GOOGLE LLC
10
UNITED STATES DISTRICT COURT
11
NORTHERN DISTRICT OF CALIFORNIA
12
SAN JOSE DIVISION
13
14
GOOGLE LLC, Case No.
15
Plaintiff, COMPLAINT
16
v.
17
NCHE NOEL NTSE,
18
Defendant.
19
20
21 INTRODUCTION
22 1. Defendant Nche Noel Ntse has been perpetrating a puppy fraud scheme to exploit
23 the COVID-19 pandemic for personal gain, while taking advantage of unsuspecting and
24 vulnerable victims. Defendant runs multiple non-delivery websites that deceive and defraud
25 internet users in the United States. Some of these fraudulent websites purport to sell adorable
26 puppies, and victims are tricked into believing the websites are legitimate because of their
27 alluring photos of purebred puppies (see Figure 1), and compelling testimonials from supposedly
28 satisfied customers. These photos aim to bait would-be victims into believing the puppies are real
COOLEY LLP
ATTORNEYS AT LAW
SAN FRANCISCO COMPLAINT
Case 5:22-cv-02244 Document 1 Filed 04/11/22 Page 2 of 14
1 and that they are interacting with actual dog breeders. But Defendant does not actually sell
2 puppies, and instead is running multiple international non-delivery scams with the intent to
3 exploit the COVID-19 pandemic and the resulting high demand for puppies in the U.S.
10
11
12
13
Figure 1.
14 Image of “Available Puppies,”
https://jerrysbassethoundhome[.]com/available-puppies/,
15 retrieved on April 8, 2022.
16 2. Defendant’s non-delivery scheme follows a similar script to many other online
17 scams where malicious actors pretend to be someone they are not to convince victims to part with
18 money for something they will never receive. Examples of other such scams include illicit
19 prescription drug scams, romance scams targeting widows and widowers, loan scams targeting
20 veterans, and investment scams targeting the elderly. These schemes rely on one-on-one
21 communications to lull victims into a false sense of trust after they have invested significant time
22 and energy communicating with people they think they have come to know. Defendant’s online
23 puppy scam is particularly nefarious because it not only relies on one-on-one communications,
24 but also exploits the joy of pet adoption, resulting in both emotional harm and financial loss.
25 3. Defendant has used several Google services, such as Gmail and Google Voice, via
26 dozens of fraudulent Google accounts, to communicate false promises to victims, register the
27 fraudulent websites with U.S. internet hosting companies, and request and receive payments, all
2 including by interfering with Google’s relationships with its users (and potential users), harming
3 Google’s reputation, and forcing Google to expend substantial resources in excess of $75,000 to
4 investigate and remediate Defendant’s harmful activities. Defendant’s exploitative and malicious
5 sham pet adoption scheme abuses Google products to prey on vulnerable victims during an
6 unprecedented pandemic.
7 5. Google brings this action for breach of contract to protect victims from
8 Defendant’s fraudulent scheme, disrupt Defendant’s activities, prevent Defendant from causing
9 further harm, raise public awareness of these and similar online scams, and to recover damages.
10 PARTIES
11 Plaintiff
12 6. Plaintiff Google is a corporation organized under the laws of the State of Delaware
13 with its principal place of business at 1600 Amphitheatre Parkway, Mountain View, California
14 94043.
16 platforms, and services, several of which are core to its business and relevant here:
17 (a) Gmail: Gmail is a free email service that is hosted on Google’s servers with
19 (b) Google Voice: Google Voice is a free call management service that works on
20 smartphones and the web so users can place and receive calls from anywhere,
21 forward calls to any device, and have spam calls silently blocked. Google
23 (c) Google Search: Google Search is an internet-based search engine that allows
25 Google’s servers.
26 (d) Google Ads: Google Ads is an online advertising platform through which
27 advertisers can publish advertisements on various Google platforms, including,
1 8. Google strives to provide its users worldwide with safe and secure platforms.
2 Google allocates substantial resources to prevent its services from being used to commit fraud. But
3 even the most advanced systems cannot catch every single fraudulent communication, particularly
4 where victims are lured to contact scammers outside of Google’s services. To confront this
5 challenge, Google also solicits and receives reports of abuse of its services.1
6 Defendant
7 9. On information and belief, Defendant Nche Noel Ntse is a person who resides in
8 Cameroon.
11 pursuant to 28 U.S.C. § 1332 because complete diversity exists between Plaintiff and Defendant,
13 11. This Court has personal jurisdiction over Defendant because Defendant agreed to
14 Google’s US ToS, which require Defendant to submit to the personal jurisdiction of this Court.
15 12. This Court also has personal jurisdiction over Defendant because Defendant used
16 Google’s services to carry out the unlawful activity, and Google’s headquarters are located in this
17 district. Additionally, personal jurisdiction over Defendant is proper because Defendant used web
18 hosting services located in San Mateo, California to facilitate the unlawful activity.
19 13. Venue is proper in this judicial district pursuant to 28 U.S.C. § 1391(b), as the
20 threatened and actual harm to Google occurred in this district. Defendant’s use of web hosting
21 services located in San Mateo, California to enable Defendant’s unlawful activity provides an
23 FACTUAL ALLEGATIONS
24 A. Non-Delivery Scams Targeting American Consumers
25 14. Over the last two years, there has been a dramatic increase in online scams and
26 fraud. The COVID-19 pandemic significantly contributed to this rise by causing many Americans
27 to switch from in-person to online purchases of goods and services. It also increased their social
28
1
COOLEY LLP
See Reporting Abuse Incidents, https://support.google.com/a/answer/134413.
ATTORNEYS AT LAW
SAN FRANCISCO 4 COMPLAINT
Case 5:22-cv-02244 Document 1 Filed 04/11/22 Page 5 of 14
1 isolation, leading people to seek ways to alleviate the loss of companionship normally provided
3 15. According to the Better Business Bureau, 35% of all online shopping scams
4 reported to it in 2021 were “pet scams.”3 Another study found that, from January through October
5 of 2021, “there were 165% more puppy scams in the U.S. than during the same period in pre-
6 pandemic 2019.”4 An AARP report explains that scammers, usually located abroad, “post fake
7 litters online or pretend to be someone they’re not, usually an existing breeder,” and warns that
8 victims “could send a ‘breeder’ money and never receive a puppy or follow-up communication.”5
9 These scammers tend to post photos and videos of adorable puppies with prices that are too good
10 to be true and ask for payment upfront through wire payments, gift cards, or direct transfer apps.6
11 After receiving payment, the scammers often double down by inventing additional costs, such as
13
14
15
16 2
See, e.g., Alice Kantor, Coronavirus triggers epidemic of cyber fraud, FINANCIAL TIMES (Apr.
14, 2021), https://www.ft.com/content/30553ae9-cdfd-483c-a1ef-c04e3135f9da; Jordan
17 Reynolds, 9 reasons digital fraud is on the rise, SECURITY (Nov. 12, 2020),
https://www.securitymagazine.com/articles/93912-reasons-digital-fraud-is-on-the-rise; Maggie
18 Leonhardt, Online fraud attempts are up 25% in the US—here’s why, CNBC MAKE IT (Jun. 3,
2021), https://www.cnbc.com/2021/06/03/why-online-fraud-attempts-are-up-25percent-in-the-
19 us.html.
3
20 See, e.g., Purchasing a puppy online remains extremely risky, BBB warns holiday shoppers,
BETTER BUSINESS BUREAU (Dec. 9, 2021), https://www.bbb.org/article/news-releases/26235-
21 purchasing-a-puppy-online-remains-extremely-risky-bbb-warns-holiday-shoppers.
4
22 Matt Howerton, Getting a dog for Christmas? Beware, a new study says Texas is the No. 2 state
for puppy scams, WFAA 8 ABC (Dec. 1, 2021), https://www.wfaa.com/article/news/local/
23 getting-a-dog-for-christmas-beware-a-new-study-says-texas-is-the-number-2-state-for-puppy-
scams/287-9ada3e6c-5fbc-4ad4-bce4-5440b4f44fbf.
24
5
Katherine Skiba, Pet Scammers Peddle Pandemic Puppies That Don’t Exist, AARP (Nov. 16,
25 2021), https://www.aarp.org/money/scams-fraud/info-2021/pet-scammers-pandemic-puppies.html
6
26 See id.
27 7
See id. (“[Scammers] left multiple victims empty-handed. That’s despite paying for the dogs as
well as for subsequent fake costs fraudsters asserted had been incurred, including for a supposed
28 need to quarantine animals because of coronavirus exposure.”).
COOLEY LLP
ATTORNEYS AT LAW
SAN FRANCISCO 5 COMPLAINT
Case 5:22-cv-02244 Document 1 Filed 04/11/22 Page 6 of 14
1 16. Because only a small proportion of scammers are prosecuted,8 most victims are
2 unlikely to see justice or recompense for the financial and emotional harm they suffer.
5 ToS.9 The particular version of the ToS to which a user is bound is based on the geographic
6 region of the IP address from which the account is created. For example, users who create
7 accounts from US-based IP addresses must consent to the US version of the ToS (“Google US
8 ToS”).10
9 18. Whenever Google updates its ToS, users are notified and must agree to the
11 19. The Google US ToS require users to “comply with applicable laws” and prohibit
13 20. Google’s US ToS contain a choice of law and forum selection clause, which
14 provides: “California law will govern all disputes arising out of or relating to these terms, service-
15 specific additional terms, or any related services, regardless of conflict of law rules. These
16 disputes will be resolved exclusively in the federal or state courts of Santa Clara County,
17 California, USA, and you and Google consent to personal jurisdiction in these courts.” Ex. 1.
18 21. To use a consumer Gmail account—any email address that ends with
19 @gmail.com—users also must agree to Gmail Program Policies, which prohibit users from
20 “send[ing] messages to trick, mislead, or deceive other users into sharing information under false
21 pretenses.”11 Gmail Program Policies also prohibit users from “impersonating another person,
22
8
See U.S. D.O.J. Dep’t of Public Affairs, Cameroonian Citizen Extradited from Romania to Face
23 Covid-19-Related Fraud Charges, DEPARTMENT OF JUSTICE (Apr. 27, 2021),
https://www.justice.gov/opa/pr/cameroonian-citizen-extradited-romania-face-covid-19-related-
24 fraud-charges.
9
25 See https://policies.google.com/terms.
10
26 See https://policies.google.com/terms?hl=en-US, attached as Exhibit 1. This exhibit includes
the Google US ToS for 2017, 2020, and 2022—all of which contain the same choice of law and
27 forum selection clauses and other provisions relevant to this Complaint.
11
28 See https://www.google.com/gmail/about/policy/, attached as Exhibit 2.
COOLEY LLP
ATTORNEYS AT LAW
SAN FRANCISCO 6 COMPLAINT
Case 5:22-cv-02244 Document 1 Filed 04/11/22 Page 7 of 14
1 company, or entity with the intent to deceive or mislead” and from using Gmail “to promote,
3 22. In addition to the Google ToS, Google Voice users must agree to the Google Voice
4 ToS12 and the Voice Acceptable Use Policy,13 which prohibits using Google Voice “to engage in
6 C. Defendant Defrauded Googles Users and the Public Through Multiple Non-
Delivery Scams
7
8 23. In or around September 2021, Google received an abuse report from AARP, a
9 nonprofit, nonpartisan organization that serves and advocates on behalf of older Americans, and
10 whose mission is to empower people to choose how they live as they age. As part of that mission,
11 AARP alerts its members, government and corporate entities, and the general public about
12 common fraud schemes and tactics collected via the AARP Fraud Watch Network.
13 24. The report provided by AARP indicated that in August 2021, an individual
14 (“Victim 1”) who, at all relevant times, lived in South Carolina, was looking for a puppy online
15 and found the website familyhomebassetthounds[.]com. The report indicated that Victim 1 sent
17 A”), listed on the website, to express interest in a specific basset hound puppy.
18 25. The report indicated that through correspondence with Gmail Account A and text
19 messages with the Google Voice number (954) 899-0315 (“Google Voice Number 1”), Victim 1
20 was instructed to pay for the puppy by sending $700 in electronic gift cards. Victim 1 bought the
21 gift cards and sent the gift card information to Google Voice Number 1. Victim 1 later received a
22 text from Google Voice Number 1 claiming that the delivery company, “Sunshine Express,”
23 needed an extra $1,500 to deliver the puppy. Victim 1 never received the puppy.
24 26. Google investigated the information from AARP and uncovered a network of
25 Google, Gmail, and Google Voice accounts connected to Google Voice Number 1 and Gmail
26
12
27 See https://support.google.com/voice/answer/9231816?hl=en, attached as Exhibit 3.
13
28 See https://support.google.com/voice/answer/9230450?hl=en&ref_topic=9273222, attached as
COOLEY LLP
Exhibit 4.
ATTORNEYS AT LAW
SAN FRANCISCO 7 COMPLAINT
Case 5:22-cv-02244 Document 1 Filed 04/11/22 Page 8 of 14
1 Account A, which, on information and belief, are controlled by Defendant and used to conduct
2 other similar non-delivery schemes. The connected accounts are linked by, among other things,
3 subscriber email addresses or recovery email addresses, phone numbers, and login IPs. One of
5 November 2014, and its owner agreed to the Google US ToS (like many of the other connected
6 accounts).
7 27. Gmail Account B has the same phone number as several Google accounts with
8 display names and recovery email addresses containing some variation of “Nche Noel Ntse.” One
10 address in Cameroon and has a phone number with the country code for Cameroon. Furthermore,
11 a Gmail account that logged in from the same IP address as Gmail Account A uses the name
12 “Nche Noel Ntse” in the billing address. A separate Gmail account that lists Gmail Account B as
13 its recovery email address also contains the name “Nche Noel Ntse” in the billing address. The
14 repeated use of variations of “Nche Noel Ntse” as the name for these related Gmail accounts—
15 including for Gmail Account B, which agreed to the Google US ToS—indicates that the person
16 behind the basset hound non-delivery scam is named Nche Noel Ntse and is based in Cameroon.
18 familyhomebassetthounds[.]com, the website had been disabled. Google located an image of the
20 puppy scams.
21
22
23
24
25
26
27
Figure 2. Image of familybassethound[.]com webpage found at https://puppy-scammer-
28 list.us/familybassethoundhome-com, retrieved on April 8, 2022.
COOLEY LLP
ATTORNEYS AT LAW
SAN FRANCISCO 8 COMPLAINT
Case 5:22-cv-02244 Document 1 Filed 04/11/22 Page 9 of 14
3 which is hosted by Dynadot, a domain name registrar and web hosting service based in San
4 Mateo, California. On information and belief, Dynadot generally requires a court order before it
10
11
12
13
14
15
16
17
20
21
22
23
24
25
26
27
28
COOLEY LLP
ATTORNEYS AT LAW
SAN FRANCISCO 9 COMPLAINT
Case 5:22-cv-02244 Document 1 Filed 04/11/22 Page 10 of 14
2 puppies for sale at a cost of $700, complete with heartwarming pictures and purported
3 “testimonials” from real and satisfied customers. By clicking the “buy” button in Figure 4 below,
4 website visitors are led to a webform that requests their full name, email address, phone number,
10
11
12
13
14
15
16
Figure 4. Image of “Available Puppies,”
17 https://jerrysbassethoundhome[.]com/
available-puppies/, retrieved on April 8, 2022.
18
23 32. Even as some of Defendant’s websites are suspended, new scam websites crop up,
24 evidencing a concerted effort to defraud and an ongoing harm to Google and to the public.
25 Recently, Google discovered a Google Ads account that ran an Ads campaign promoting
26 familyhomebassethound[.]com. The same Google Ads account was used to run an Ads campaign
27 for emilypuppyfarm[.]com, as well as the other domains listed in Exhibit 5. Publicly-available
28 records reveal that emilypuppyfarm[.]com was registered on March 27, 2022 with Namecheap, a
COOLEY LLP
ATTORNEYS AT LAW
SAN FRANCISCO 10 COMPLAINT
Case 5:22-cv-02244 Document 1 Filed 04/11/22 Page 11 of 14
1 domain name registrar and web hosting service based in Phoenix, Arizona. The recency of this
2 site shows that Defendant will continue to perpetrate fraud and abuse Google’s services unless
3 stopped. Google suspended the related Ads account and has requested that the website be taken
4 down.
10
11
12
13
14
15
16
17
Figure 5. Image of maltipoofarmhome[.]com webpage, retrieved on January 5, 2022.
18
1 Gmail account that logged in from the same IP address as several Gmail accounts controlled by
2 Defendant. Until April 7, 2022, when it was taken down at Google’s request,
3 Moonrocksmand[.]com was hosted by Porkbun, a domain name registrar and hosting provider
4 based in Portland, Oregon. On information and belief, moonrocksmand[.]com did not actually sell
6 35. The above fraudulent websites, some of which are still operational, pose an
7 immediate risk of harm to Google and to the public. The websites are deliberately designed to trick
8 unsuspecting victims into believing they are buying real items and to lure them into sending money
9 for these nonexistent puppies and products via electronic means. Ultimately, the victims receive
10 nothing in return. As discussed above, Defendant uses a network of Gmail and Google Voice
11 accounts to facilitate the scheme and communicate with victims, one of whom is based in South
12 Carolina. These communications necessarily involve interstate and foreign wires because
13 Defendant is based in Cameroon, the websites are hosted by providers in California, Arizona, and
14 Oregon, and Victim 1 is based in South Carolina. In sum, Defendant is engaged in a “scheme or
15 artifice to defraud or for obtaining money or property by means of false or fraudulent pretenses,
16 representations, or promises,” and uses interstate and foreign wires to effect that scheme, in
20 Google Voice ToS have caused substantial harm to Google and pose a continuing risk of harm to
21 other Gmail users and the public. Defendant has violated express prohibitions against unlawful
22 activity and misrepresentation in these terms by perpetrating fraud through the use of Gmail
24 37. Defendant’s breaches have injured Google by damaging the safety and integrity of
26 38. Google has suffered damages attributable to the efforts and resources it has used to
27 address this Complaint; investigate and mitigate Defendant’s illegal conduct; and attempt to
28
COOLEY LLP
ATTORNEYS AT LAW
SAN FRANCISCO 12 COMPLAINT
Case 5:22-cv-02244 Document 1 Filed 04/11/22 Page 13 of 14
1 identify, analyze, and stop Defendant’s fraudulent and injurious activities. Many of these
3 CAUSE OF ACTION
4 Breach of Contract
5 1. Google realleges and incorporates by reference all preceding paragraphs.
6 2. Access to and use of Google services, including Gmail and Google Voice, is
12 5. Defendant’s violations of Google’s US ToS and related policies have directly and
14 6. When Defendant agreed to and became bound by Google’s US ToS, both Google
15 and Defendant knew or could have reasonably foreseen that the harm and injury to Google was
17 7. Defendant’s actions caused Google to incur losses and other economic damages,
18 including, among other things, the expenditure of resources to investigate and remediate
19 Defendant’s conduct and damage to the safety and integrity of Google’s platform, impacting
20 Google’s users and potential users. Google has been damaged in excess of $75,000. The exact
21 amount will be proven at trial.
24 1. Judgment against Defendant that Defendant breached their contracts with Google
28 with or conspiracy with any of them or who are affiliated with Defendant from:
COOLEY LLP
ATTORNEYS AT LAW
SAN FRANCISCO 13 COMPLAINT
Case 5:22-cv-02244 Document 1 Filed 04/11/22 Page 14 of 14
8 statutory and punitive damages, as permitted by law and in such amounts to be proven at trial.
11 6. Other such relief that the Court deems just and reasonable.
14
22
23
24
25
26
27
28
COOLEY LLP
ATTORNEYS AT LAW
SAN FRANCISCO 14 COMPLAINT