Next Public Masterclass: June 30th 2011, Silicon Valley

Future events: London July 14th, US East Coast early September. Tailored in-company Masterclasses worldwide.

Telecoms Strategy Masterclass

Future of Voice
A custom, interactive, expert-led learning and networking event. We help you
grow your business beyond ‘peak telephony’ by challenging received wisdom.

What are the true sources of value in voice and telephony?

How can telcos use voice to compete with Microsoft/Skype, Google and Apple?
How best to deploy voice on all-IP networks to reflect this new reality?
Tackling the most important questions the industry faces, this Masterclass provides you with
the best available map across the new „mobile, social, cloud‟ communications landscape. It
proposes an alternative to dumb pipes and decline: happy pipes and helpful phones.

Learn about emerging business models and technologies with Dean Bubley and Martin
Geddes, two of the most influential telecoms thought leaders. We will help you to:
 Develop an awareness of new voice services and their revenue models
 Increase your ability to engage with the challenges presented by „peak telephony‟
 Explore how to overcome practical marketing, technology and organization issues

We are inviting a select group (of no more than 20) senior forward-thinking executives
responsible for voice products and services who are
 concerned about positioning their business for future success
 drawn from marketing, strategy, finance, product and technology roles
 working in network operators, equipment vendors, device OEMs, cloud services,
search and social media, systems integrators, CRM and contact center vendors.

Join us for a for a day of

 radical provocative ideas based on our deep experience as analysts and consultants
 stimulating conversations with like-minded professionals from across the industry
 practical & robust answers to questions about the future of your business

Dean and Martin have consistently been ahead of the curve with market insight when it comes to
the telecom world. Their ability to describe what comes next puts them in a league of their own.
– Andy Abramson, CEO of Communicano, author VoIP Watch

When I run eComm conferences on emerging technology, Dean and Martin are two of the anchor
speakers. It's hard to find people to beat their depth of knowledge on the future of voice.
– Lee Dryburgh, Founder of Emerging Communications Research & Events, LLC

I hired Dean and Martin as the 'best in class' industry experts to support Intel's internal education
campaign on telecoms. The feedback from one attendee – "Intel's best-ever webcast" – speaks for
itself.
– John Woodget, Global Director Telco Sector Worldwide, Intel Corporation

In conjunction with Venue sponsor

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Masterclass topics
Voice is the core of human social activity and communication. Voice has many more uses and
opportunities than you might imagine. How can telcos and their suppliers use voice to out-compete
rival mobile, cloud and social technologies?

This Masterclass will help you to:

Develop an understanding of ‘voice as a service’

 What is really happening to the voice market in the world of Facebook, Skype, Google, Apple
and Twitter?
 What are the true sources of value and competitive differentiation in voice?
 What are the different requirements for voice in each new market?
 How do voice, video and messaging best work together in these different contexts?
 What tools will consumers use to talk to each other, and how will they choose which to use?
 What is the difference between „unified communications‟ and „relevant communications‟ – and
why are many telcos and vendors getting this wrong?

Identify the role of emerging B2C voice services and their revenue models
 What are the unmet communications needs between enterprises and their customers?
 How can new business-to-consumer services fill these needs?
 What is the evolution path for voicemail, freephone and caller ID?
 How can Communications Enabled Business Processes (CEBP) and Communications as a
Service (CaaS) help telcos compete with Google and Facebook?

Prepare for future all-IP voice networks

 How will voice be delivered over LTE?
 How can „direct-to-cloud voice‟ work on fixed networks?
 Does IMS have a role, and if so where?
 How will TVs, tablets, smartphones and landlines deliver voice differently?

Locate yourself in future voice ecosystems and business models

 Who are the top companies and innovators to watch?
 What is the future for the major established vendors?
 Can industry collaborative projects like VoLTE and RCS succeed?
 What are the real threats and opportunities for „over-the-top‟ VoIP to telcos?
 How will wholesale and aggregation business models evolve to support this new world?
 What organisational and partnering changes do telcos need to make in order to succeed?
 How can telcos defend old revenue models as well as grow new ones?

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Masterclass leaders

Dean Bubley
Dean Bubley is one of the most high-profile and influential analysts in the telecoms
industry. He is the founder of Disruptive Analysis, an independent technology industry
analyst firm. Dean has 20 years‟ experience, including roles as a telecom equity analyst,
and Chief Analyst & Consulting Director at Datamonitor. He primarily specialises in mobile
technology & business models.

Dean has been commenting and advising on the evolution, technology and business
models for VoIP since 1997, and writing about wireless VoIP since 2001. He has spoken
at over 30 conferences including eComm, ITU Telecom, Telco 2.0 and VON on VoIP,
FMC, convergence, telephony, IMS and related topics.

He regularly advises well-known industry players on voice innovation. Recent examples include identifying new
target markets for a supplier of acoustic enhancement technology; developing new business models on voice &
social networking for a tier-1 European operator; a workshop for a VoIP infrastructure player on innovation in
telecoms business models; advising a major IP infrastructure vendor on technologies & business models for
minimising enterprises‟ voice roaming costs; and assisting a leading mobile VoIP specialist „over the top‟ player
on its MVNO strategy.

Dean has published several reports on this topic area: Rich Communications Suite: Why IMS RCS will fail as a
mass market service – and how to salvage it (2010); Evolution of Mobile VoIP: VoIPo3G & Business Models
(2007) and The evolution of SIP- and IMS-capable mobile handsets (2006).

Dean holds an BA in Physics from Oxford University.

www.disruptive-analysis.com
@disruptivedean

Martin Geddes
Martin Geddes is a respected thought leader in the telecoms industry. He was named as
one of the “Forty under forty people who are most likely to lead the industry over the next
decade or two” by readers of Global Telecoms Business in July 2009.

Prior to establishing his own consulting business, he was Strategy Director for the network
and IT division of BT. He previously was Chief Analyst at Telco 2.0, a well-regarded
conference, consulting and research business which he co-founded. He holds nine
granted patents from his work at Sprint on a pioneering open platform project.

Martin has been working on the future of voice and personal communications business
models since 2001, and blogging and speaking on the subject since 2003. He is a popular conference speaker,
having presented on the future of voice at VON, ETel, eComm, INEC, Voice 2.0, ICIN, Telco 2.0, London
Business School TechSummit. He has been cited online by Forbes, Business Week, and BBC News.

Martin consults to major industry players. He has previously advised multiple handset vendors on their „over the
top‟ strategy and how to work with players like Skype; advised the CEO of a VoIP overlay service on business
model design; analysed the Web voice market entry strategy for one of the largest PC middleware vendors;
advised a global player in audio processing on their mobile voice market entry strategy; devised a voice-centric
business model for an emerging market service WiMAX provider; and done many workshops, lectures and
masterclasses for leading telcos and suppliers on voice innovation.

Martin was the lead author of the Telco 2.0 report Voice & Messaging 2.0 (2008).

Martin holds an MA in Mathematics & Computation from Oxford University.

www.martingeddes.com
@martingeddes

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Pricing
The pricing per attendee for the event on 30 June in Silicon Valley is as follows:

Until 31 May US$1900

Until 30 June US$2400

The pricing per attendee for the event on 14 July in London is as follows:

Until 31 May £995

Until 30 June £1195
Until 14 July £1395

VAT will be added where applicable to the above US and London prices.

To be sent the registration pack, please email [email protected].

Related products and services

Additional masterclasses

We will be offering a US East Coast Future of Voice Masterclass in September, and together with
other associates we will be launching Future of Web Video, Future of Access Networks and Future
of Mobile Broadband masterclasses in the autumn.

Private client events

We also offer executive briefings and in-house masterclass events. Pricing depends on the number
of attendees, duration, level of customisation required, and geography of delivery.

Consulting

Dean and Martin both offer analysis, advisory services and workshops to clients worldwide.

Speaking

We are popular presenters for keynotes at customer events, press round-tables, and internal sales
kick-off meetings.

Reports

The report Rich Communications Suite: Why IMS RCS will fail as a mass-market service - and how
to salvage it. (Sep 2010 - 57 pages) is available from Disruptive Analysis. Details and pricing here. A
report on Telco Over-the-Top Services will be launched in the autumn. This report examines the
quiet growth of “access independent” services offered by fixed and mobile telecom operators.

Intellectual property

Our work has resulted in patent filings of our own, as well as a network of relationships with other
IPR holders on key technologies related to Future of Voice. Details on request.

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