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Discipline Specific Course084

This course explores challenges and opportunities for environmental sustainability in business. It introduces sustainability concepts and their relevance to business risk management. The course objectives are to understand sustainability's importance for business; comprehend sustainable business challenges; learn about topics through a sustainability lens; design sustainable business solutions; and apply a bottom-up approach to sustainability initiatives. The course covers units on sustainability and consumption, sustainable product design and market research, sustainable value chains and communications, managing sustainability risks, and creating shared value. Assessment includes class assignments, a mid-term exam, and an end-term exam. Recommended readings include online resources from IIMBx and HBR as well as two sustainability marketing textbooks.

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Dikshita Barnwal
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44 views3 pages

Discipline Specific Course084

This course explores challenges and opportunities for environmental sustainability in business. It introduces sustainability concepts and their relevance to business risk management. The course objectives are to understand sustainability's importance for business; comprehend sustainable business challenges; learn about topics through a sustainability lens; design sustainable business solutions; and apply a bottom-up approach to sustainability initiatives. The course covers units on sustainability and consumption, sustainable product design and market research, sustainable value chains and communications, managing sustainability risks, and creating shared value. Assessment includes class assignments, a mid-term exam, and an end-term exam. Recommended readings include online resources from IIMBx and HBR as well as two sustainability marketing textbooks.

Uploaded by

Dikshita Barnwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Responsible and Sustainable Marketing

School: SBS Batch 2020-22


Program: MBA 2021-22
Branch: - Semester: IV
1 Course DISCIPLINE SPECIFIC COURSE084
Code
2 Course Responsible and Sustainable Marketing
Title
3 Credits 3
4 Contact 3-0-0
Hou
rs
(L-
T-P)
Course Discipline Specific Course
Status
5 Course This course will explore current challenges and opportunities facing
Descripti firms in the area of environmental sustainability. It will begin with
on an
introduction to sustainability, with a particular focus on
how environmental sustainability is relevant to
business.
6 Course ● To equip the students with thorough understanding of
Object Topics such as unsustainable consumption/consumer
ive behavior, market research sustainable product design,
sustainable value chains.
● To make students explores the role of sustainability in
companies’ risk management efforts, and looks at the ways
to hedge climate- change related risks.
7 Course CO1: Understand the importance of sustainability for business.
Outco CO2: Engender comprehension of the nature of sustainable business
mes and the inherent challenges.
CO3: Learn about specific topics consumer behavior, market
research, product design, value chains and communications using
the sustainability lens in business.
CO4: Design solutions and develop enterprise plans for sustainable
business initiatives.
CO5: Apply the bottom-up approach for sustainable business
initiatives in any context.

8 Outline syllabus CO
Mapping
Unit A Sustainability and Consumption
A1 Introduction to sustainability Co1
A2 Sustainable business practices Co1
A3 Unsustainable consumption and motivations for Co1,Co2
sustainable
consumer behavior
Unit B Sustainable Product Design and Market Research

B1 Market research in the arena of sustainability Co1,Co5

B2 How to develop sustainable products Co1,Co2


B3 The bottom-up approach in terms of immersion, Co3,Co5
emersion,and design as applied to sustainable business
enterprise
Unit C Sustainable Value Chains and
Communications
C1 Communication of Sustainable offerings Co3,
C2 Communication of Sustainable offerings by low Co2,Co3
involvement
products
C3 Communication of Sustainable offerings by High Co3
involvement
products
Unit D Managing Sustainability Risks
D1 Introduction to Issues and Risk Management Co2
D2 Managing Sustainability Risks Co1,Co2
D3 Managing risk in Global Context Co3
C Unit E Creating Shared Value
E1 Introduction to Shared Value Strategy Co3,Co4
E2 Nestle’s Creating Shared Value Strategy Co3,Co4
E3 Sustainability: A Competitive advantage Co2,Co3
Mode of Theory
examinatio
n
Weightage CA MTE ETE
Distributio 30% 20% 50%
n
Text ● Online resources of IIMBx and HBR
book/s* case repository
Other ● Belz, F. M., &Peattie, K. J. (2009). Sustainability
Referen marketing: A global perspective. Wiley.
ces ● Martin, D. M., & Schouten, J. (2011). Sustainable
marketing (p. 264). Pearson Prentice Hall.
Course Articulation Matrix

Pos P P P P P P PS PS PS PS
O O O O O O O1 O2 O3 O4
Cos 1 2 3 4 5 6
CO1 2 3 2 2 2 3 3 2 2 3
CO2 2 2 2 3 2 2 2 3 2 3
CO3 2 3 2 2 2 2 3 3 3 3
CO4 2 3 2 2 2 3 2 2 3 3
CO5 2 3 1 3 2 3 1 2 2 3
Avg
2. 2. 1. 2. 2. 2. 2.2 2.4 2.4 3.0
00 80 80 40 00 60 0 0 0 0

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