The Problem and Its Scope Rationale of The Study
The Problem and Its Scope Rationale of The Study
The Problem and Its Scope Rationale of The Study
CHAPTER 1
INTRODUCTION
professors William Pride, Robert Hughes, and Jack Kapoor, business is the organized
effort of individuals to produce and sell to a profit, the goods and services that satisfy
society’s need. The goals of a business will differ depending on the type of business
and the business strategy employed. Regardless of strategy, businesses must provide a
service, product, or good that meets a societal need in some way. Peter Drucker, a
leading management theorist, stated the following: 143 "Since the purpose of business
is to create and keep customers, it only has the two central functions - marketing and
innovation. The basic function of marketing is to attract and retain customers with a
profit. "
One of the most popular businesses nowadays is online selling, this is the
to buy. Selling online is indeed one of the great ways to make profits online. In fact, it is
also a great way to widen your target market and grow tour business fast as well
(Anderson, 2012).
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pandemic on March 11, 2020. This Covid-19 pandemic has hit almost the entire world to
date and is growing quite rapidly in transmission . Lockdowns and quarantine protocols
Virus, closed businesses affect to supply human wants and needs. Hence, online selling
set priorities where people demand goods and services through Facebook. Online
sellers have been pushed to establish a competitive advantage in the industry of virtual
with at least 83.9 million active Facebook users which include Argao with the population
where users are members are the most relevant for marketers (Casteleyn, Mottart, &
Rutten, 2009). Through these communities, marketers are able to identify consumer
tastes and likes, which is essential in helping to create market segmentation and
targeting and positioning strategies (Acar & Polonsky, 2007; Treadaway & Smith, 2010).
The study will be conducted to determine how Facebook marketing impacts the
sales of the online sellers before and during the COVID – 19 pandemic in selected
barangays in Argao.
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Theoretical Framework
This research is anchored on two theories; The AIDAS Theory of Selling by St.
Elmo Lewis, cited by Abiaziem, (2019) and The Right Set of Circumstances Theory by
Asomaning, (2017). This theory explains the fact that all the circumstances, which led to
the sales were appropriate for the sales to have taken place. This theory, sometimes
called the “situation-response” theory, had its psychological origin in experiments with
animals and hold that the particular circumstances prevailing in a given selling situation
cause the prospect in a predictable way. If the salesperson succeeds in securing the
attention and gaining the interest of the prospect, and if the salesperson presents the
proper stimuli or appeals, the desired response (that is, the sale) will result. According
to Dhiman (2013) this is a seller-oriented theory: it stresses the importance of the sales
person controlling the situation, does not handle the problem of influencing factors
internal to the prospect, and fails to assign appropriate weight to the response side of
assumption that creating the right set of circumstances will make the buyer to respond
positively and will result great sales. The more skilled salesperson is in handling the set
that the theory underlying the discipline of social marketing is to induce voluntary
change by selling ideas or lifestyle changes that benefit a target audience or society in
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general. In basic marketing, to promote a product there are four initial Ps to consider –
Product, Price, Promotion, and Place. These Ps represent a blend of basic concepts
that provide the background theory. Social marketing subsequently appends four
additional Ps: Public, Partnership, Policy, and Purse-string, enabling the marketing
either bring in money or generate usage and provide benefits” (Gierveld, 2006).
Social marketing theory argues that the aim of marketing is to positively influence
modify, or abandon a behavior for the benefit of the individuals, groups, or society as a
whole” (Kotler, et al., 2002, qtd in Wymer & Basil, 2014, p. 58). In this regard, the goal
RIGHT SET OF
CIRCUMSTANCES SOCIAL
THEORY BY MARKETING
HOWARD, AS THEORY BY
CITED BY KOTLER, (1999)
AHINFUL AND AS CITED IN
ASOMANING, BULHER, (2013)
(2017)
FACEBOOK MARKETING
STRATEGIES
This study aims to determine the impact on sales among selected online sellers
2. What are the estimated monthly sales before and during the COVID-19
pandemic?
3. What is the extent of using Facebook marketing as tool to the sales of the online
5. What marketing strategies can be suggested based on the findings of the study?
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Online Sellers. The results of this study will encourage online sellers to maximize all
the available resources and apply Facebook marketing strategies to boost their sales
Business Owners. This study will allow the business owners to recognize the
business and entrepreneurship. Also, it allows them to introduce to students the various
Facebook marketing strategies that might help in boosting sales, profits, and business
Students. The results of this study could help them to have knowledge on how
Future Researchers. This study will provide a recommendation for future researchers
on conducting studies that will help to improve and promote Facebook marketing in the
School. This study will help the Usmad National High School to explore and to know
more about the impact on the sales before and during the COVID-19 pandemic to the
Community. This study will be a great help to the community to have the knowledge on
how the Facebook marketing to the sales of the online sellers before and during the
pandemic.
RESEARCH METHODOLOGY
This chapter presents the research method. It focuses on the method used in
conducting this research which covers flow of the study, research design, research
Research Design
The research of the impact to sales of online sellers during the COVID-19
information gathering that will be done online to be sent through their messenger.
Input. the input of this study is designing and producing of strategies that would
answer the question “What is the impact of Facebook on the sales of the online sellers
before and during pandemic?” based on Aidas Theory of Selling by St. Elmo Lewis,
cited by Abiaziem, 2019 and Right Set of Circumstances Theory by Howard, cited by
Process. The research flow of the study will begin with making a letter to
conduct a study and approved by the principal and the research teacher and then
strategies.
Recommendation
conclusion
strategies
Research Environment
Usmad with 1.6%, Tulic with 3.6%, Canbanua with 3.5%, Poblacion with 7.7%, Catang
with 0.8%, Conalum with 0.8%, Lamacan with 3.4%, Langtad with 4.4%, Lapay with
0.8% and Cansuje with 3.3% of the whole population of Argao. It is located in the
southeast of the province of Cebu, 67 kilometres (42 mi) from Cebu City. Has the
Research Respondents
The participants in this study are online sellers in selected barangays in Argao.
The survey will be conducted with 30 respondents. The respondents can be a student, a
parent, or an entrepreneur that already have the experience of online selling through the
use of Facebook.
Research Instrument
was adapted from the study of National College of Business and Arts Cubao entitled
researchers will use Google Forms that will be sent via messenger.
.
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Data Gathering
researchers, if they have time to respond to the questionnaire. The researchers will
analyse the collected data to determine the study results on the impacts of Facebook
marketing on the sales of online sellers before and during the COVID-19 pandemic.
Treatment of Data
The following will be used in utilizing the statistical treatment of the data:
Formula:
f
P= x 100
n
Where:
P = Percentage
f = responses
n= number of responses
2. Weighted Mean will utilize to identify the impacts of Facebook to the sales of the
online sellers before and during the pandemic with the following formula, rating,
Formula:
WM=
∑ fw
n
Where:
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∑ = summation of
f= frequency
w= weight
Likert Scale, is the term is often used interchangeably with rating scale, or more
accurately the Likert-type scale, even though the two are not synonymous. The
DEFINITION OF TERMS
Bogus buyers- those who don’t pay for their winning bids or reserved items
Facebook - an app which allow users to communicate with the online sellers and
buyers.
Facebook online marketing – is used by the online sellers in promoting a product and
Online Marketing - the promotion of brands to connect with potential customers using
Online seller – the person who sales products and services online.
Online selling – a form of electronic commerce which allows sellers to directly sell
Sales – are activities related to selling or the number of goods or services sold in a
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